DITOR'S LETTER
WWW.STARTUPCPG.COM
DEAR STARTUP CPG COMMUNITY, As we come off of the holiday rush, the CPG community nears a collective exhalation. But there is still one event holding our attention: Natural Products Expo West (affectionately known as Expo West). After two years of virtual experiences, Expo West 2022 creates a unique opportunity; it puts both major brands and our emerging community on the same playing field. We all find ourselves learning how to navigate trade shows in a world that looks much different than it did before. This edition of The Spotlight is dedicated to helping our community of emerging brands and industry partners navigate Expo West. We took time to speak to seasoned Expo veterans and the New Hope team to gather the best tips for making the most of your Expo experience, and created a brand directory so you can find fellow Startup CPGers at the show. Within these pages, you’ll also find insights on topics ranging from in-store sampling to the boom of the non-alcoholic segment. Startup CPG’s mission to uplift emerging CPG brands starts with empowering them with knowledge. We hope that you find something that speaks to you within the pages of this edition of The Spotlight – we have a feeling you will. See you at Expo West!
Jenna Movsowitz Editor, The Spotlight If there are any topics you’d like to see covered in a future edition of The Spotlight, please email jenna@startupcpg.com If you are interested in becoming a partner of Startup CPG, please email partnerships@startupcpg.com.
Jenna is the Editor of The Spotlight magazine and works on Startup CPG’s marketing team. She is passionate about emerging CPG, also working as a publicist for Knack PR and a freelance copywriter for several CPG brands.
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