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THE RETURN OF N AT U R A L P R O D U C T S
Expo West By Erin Fasano, Managing Editor, Startup CPG
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or so many in the Natural Products industry, the true start of the year is marked by a four day journey to Anaheim, California. Months of planning, preparations, coordinating, organizing, (spending!) later, thousands of founders, buyers, service providers, investors, and consumers flock to the biggest, baddest show of the year, Natural Products Expo – West, or as we call it, Expo West. But for all of us, COVID-19 cost us the opportunity to present our new innovations, meet retail buyers, talk to potential brokers and distributors, and we’ve spent
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two years counting down to the moment that the in-person event finally returned. The day has come, and we couldn’t be more pumped. We asked Lacey Gautier, the Vice President of Events, Natural Products at Informa (the host of the show) to sit down with us and give us an insider’s guide to making the most out of the show.
FOR EXHIBITORS
In general, booth designs that are the most impactful, and cost effective for small brands, tend to be the simplest. Consider leveraging your own product
