ASU Student Media 2024 Media Kit studentmedia@asu.edu (480) 965-9515 eoss.asu.edu/studentmedia-studentcreative Information is subject to change. ASU is an affirmative action/equal opportunity institution. For ASU’s non-discrimination complaint, visit www.asu.edu/titleIX. © 2024 Arizona Board of Regents of ASU Activate Your Brand Today! Student Media 140,000+ Students 5,000+ Faculty Members 4 Major Arizona Based Campuses Tempe Phoenix East Valley West Valley
Student Organizations
Student Media Agency
State Press
Blaze Radio
Services
On-Campus Events
Sponsorships
Social Media
Programmatic
Broadcast
E-Mail Marketing
Content Creation
Influencer Marketing
OOH/DOOH
Print Ads
Street Team (Gorilla)
Contents Premium Packages 01 Sparky Social 02 The Main Event 03 Devil Digital 04 On-Campus (OOH) 05 Sparky Sports 06 Making Headlines 07 Live On-Air 08 Going Greek 09 Maroon Package 11 Gold Package 13 VIP Platinum Package Mini Packages 15 Mini Packages À La Carte Services 17 OOH 18 DOOH 19 Digital 20 Social Media 21 Broadcast 22 Print 23 Event 24 Street Team
Sparky Social Package
1-Month Campaign
264k impressions $7,450 / mo
Sparky Social
ASU Student Media will create unique, branded, and engaging social media content (on campus or on location). We will then deliver your newly created content via established ASU social channels and custom paid social media campaigns.
3-Month Campaign
790k impressions $3,850 / mo
6-Month Campaign
1.6m impressions $2,900 / mo
ASU Student Media Video Content Creation (On-Campus or On-Location)
ASU Student Media Content Creators will capture on-campus or on-location brand engagement with ASU Students.
The priceless video content will be cut into:
• (3) 15 sec. videos
• (1) 30 sec. video
ASU State Press & Student Media Social Channels Sponsored Posting
Sponsored Social Posts per channel (Twitter/Instagram/Facebook)
ASU State Press & Student Media Social Channels Paid Ads
Promoted Social Posts per channel (Twitter/Instagram/Facebook)
Student Media E-Blast Ad
With a recipient list surpassing 135,000 verified Student & Faculty emails, there is no better way to instantly engage with the ASU Community.
State Press Magazine
Half-Page Ad Placement
SPM is a popular news and entertainment publication distributed online and in print across all major campuses.
Influencer Marketing
Custom Add-on – Upon Request
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Premium Packages
The Main Event
Get your brand on campus and exhibit at some of ASU’s largest and most widely attended events.
Participation at some of the following amazing events:
• Devilpalooza
• Passport Fair
• Involvement Fair
• Housing Fair
• ASU Football Tailgate
• Greek Life Event
• State Press Event
• Blaze Radio Event
• Fork’em Friday
• Pop-Up Table
ASU State Press & Student Media Social Channels
Sponsored Posting
Sponsored Social Posts per channel (Twitter/Instagram/Facebook)
Student Media E-Blast Ads
With a recipient list surpassing 135,000 verified Student & Faculty emails, there is no better way to instantly engage with the ASU Community.
News Rack Billboard Signage
Large Format On-Campus (OOH) Billboard Signage
The Main Event Package
1-Month Campaign 201k impressions $3,445 / mo
Memorial Union Posters
The MU contains the highly trafficked campus dining hall and numerous lounge areas.
3-Month Campaign
602k impressions $3,445 / mo
6-Month Campaign
1.2m impressions $3,445 / mo
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Devil Digital Package
1-Month Campaign 338k impressions $3,900 / mo
Devil Digital
Leverage ASU Student Media’s one-of-a-kind proprietary network and deliver your company’s branded messaging directly to the Students & Staff.
3-Month Campaign 1.1m impressions $3,900 / mo
6-Month Campaign
2.2m impressions $3,900 / mo
Student Media E-Blast Ads
With a recipient list surpassing 135,000 verified Student & Faculty emails, there is no better way to instantly engage with the ASU Community.
ASU State Press & Student Media Social Channels Sponsored Posting
Sponsored Social Posts per channel (Twitter/Instagram/Facebook)
ASU State Press & Student Media Social Channels Paid Ads
Promoted Social Posts per channel (Twitter/Instagram/Facebook)
Digital Programmatic Advertising
Leverage ASU Student Media’s one-of-a-kind digital targeting and 1 st party data with Digital Display, Video, and OTT/CTV ad networks – powered by Simpli.fi.
• Online Digital Display
• Online Digital Video
• Streaming TV (OTT/CTV)
• StatePress.com Banner
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Premium Packages
On-Campus (OOH)
Get access to exclusive on-campus signage within highly trafficked areas of all 4 major Arizona based campuses.
News Rack Billboard Signage
Large Format On-Campus Billboard Signage
Bus Shelter Signage
Large Format Bus Shelter Signage
Interactive Digital Kiosks
Large Format Digital Kiosk Signage
On-Campus (OOH) Package
Memorial Union LCD Screen Network
Memorial Union’s 4-screen LCD network
Memorial Union Posters
The MU contains the highly trafficked campus dining hall and numerous lounge.
State Press & Welcome Back Magazines
Half-Page Ad Placements
1-Month Campaign
486k impressions
$4,995 / mo
3-Month Campaign
1.5m impressions
$4,450 / mo
6-Month Campaign
3m impressions
$4,050 / mo
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Sparky Sports Package
1-Month Campaign
215k impressions
$9,250 / mo
3-Month Campaign
645k impressions
$4,850 / mo
Sparky Sports
Promote your brand and engage with Students and Staff within ASU Sports centered programming, channels, arenas, and complexes.
6-Month Campaign
1.3m impressions
$3,750 / mo
Blaze Student Radio Sports Talk Program Sponsorship (On-Campus Tabling & On-Air Interview)
Your brand will sponsor an on-air Sports Talk Radio Program Event LIVE from ASU’s Tempe campus (MU North Stage). This (2) hr. event will also include a table to engage with students (table can also be staffed by ASU Student Media Street Team), as well as:
(2) 5 min. live on-air interviews or (2) 30 sec. product reads.
Live Football Game Coverage Sponsorship
30 sec. on-air product reads & 15 sec. commercial plays
ASU Football Tailgating Event
This highly attended tailgating event allows brands to engage with game-day attendees in-person (tabling can also be staffed by ASU Student Media Street Team).
Interactive Digital Kiosks
Large Format On-Campus (DOOH) Digital Kiosk Signage (near Mountain America Stadium & Desert Financial Arena)
Sun Devil Radio
30 sec. radio ad plays at 1-3 On-Campus Sun Devil Fitness Centers
NIL Athletic Sponsorships
Custom Add-on – Upon Request
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Premium Packages
Making Headlines
Capitalize on The State Press’ large and engaged audience, award-winning media coverage, digital channels, on-campus events, and printed SPM magazines with this comprehensive Student News Organization advertising campaign.
ASU State Press Sponsored Event
Your brand will sponsor an on-campus State Press Magazine Release Event. This (2) hr. event will include:
• A table to engage with students (table can also be staffed by ASU Student Media Street Team)
• 500 Promotional flyers
• 100 Promo swag items (selected from a provided menu).
ASU State Press Social Channels — Sponsored Posting
Sponsored Social Posts per channel (Twitter/Instagram/Facebook)
ASU State Press Social Channels — Paid Ads
Promoted Social Posts per channel (Twitter/Instagram/Facebook)
Student Media E-Blast Ad
With a recipient list surpassing 135,000 verified Student & Faculty emails, there is no better way to instantly engage with the ASU Community.
State Press Magazine
Full-Page Ad Placement
SPM is a popular news and entertainment publication distributed online and in print across all major campuses.
StatePress.com — Digital Display Advertising
State Press website Top-of-Page Header Banner
Making Headlines Package
1-Month Campaign
396k impressions $6,400 / mo
3-Month Campaign
1.1m impressions
$3,500 / mo
6-Month Campaign
2.2m impressions
$2,750 / mo
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Live On-Air Package
1-Month Campaign
157k impressions
$7,300 / mo
3-Month Campaign
471k impressions
$3,350 / mo
Live On-Air
Send your company’s message soaring across Blaze Radio’s airwaves, and engage with students online, and at on-campus Blaze Radio events.
6-Month Campaign
942k impressions
$2,350 / mo
Blaze Student Radio Live On-Air Event Sponsorship (On-Campus or On-Location)
Your brand will sponsor a LIVE On-Location Program Event. This 2 hour event will also include:
• A table to engage with students (table can also be staffed by ASU Student Media Street Team)
• (2) 5 min. live on-air interviews or (2) 30 sec. product reads.
Blaze Radio Social Channels — Sponsored Posting
Sponsored Social Posts per channel (Twitter/Instagram/Facebook)
Blaze Radio Social Channels — Paid Ads
Promoted Social Posts per channel (Twitter/Instagram/Facebook)
Student Media E-Blast Ad
With a recipient list surpassing 135,000 verified Student & Faculty emails, there is no better way to instantly engage with the ASU Community.
Blaze Radio Ads
30 sec. on-air product reads and/or 15 sec. commercial plays
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Premium Packages
Going Greek
Don’t walk, Rush to this amazing opportunity to sponsor an on-site Greek Life Event. Plaster your company’s brand around the room, present directly to its members, and even include a videographer to capture the event.
ASU Sorority or Fraternity Event Sponsorship
Your brand will sponsor an on-location ASU Sorority or Fraternity event*. Event collateral includes:
• Double-sided postcards
• Tablecloth (throw)
• Free-standing banner display
• A-frame sign
• Swag promotional items (selected from list of on-hand items or provided)
Sorority/Fraternity Social Channels — Sponsored Posting
Sponsored Social Posts per channel (Twitter/Instagram/Facebook)
Student Media E-Blast Ad
With a recipient list surpassing 135,000 verified Student & Faculty emails, there is no better way to instantly engage with the ASU Community.
Sponsor Presentation (Maroon & Gold Packages)
In-person, pre-recorded, or live Zoom video presentation (10 min.)
Going Greek Package
Content Creation (Gold Package)
On-site Student Media Event Videographer
Social media content created and delivered:
• (1) 30 sec. video
• (3) 15 sec. videos
• (20) event photos
Sparky Package $5,000
Maroon Package $7,500
Gold Package $10,000
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*Event sponsorships are limited – availability and details vary, and any changes to said events are at the sole discretion of the ASU-based organizations and departments involved.
Maroon Package
1-Month Campaign
202k impressions
$3,100 / mo
3-Month Campaign
606k impressions
$2,900 / mo
Maroon
Looking for a mix of event, digital, social, and print advertising services? Student Media’s Maroon Package is a great way to engage with students across a variety of channels.
6-Month Campaign
1.2m impressions
$2,750 / mo
Participation at some of the following amazing events:
• Involvement Fair
• Housing Fair
• Fork’em Friday
• Passport Fair
• Pop-Up Table
ASU State Press & Student Media Social Channels
Sponsored Posting
Sponsored Social Posts per channel (Twitter/Instagram/Facebook)
Digital Programmatic Advertising
Leverage ASU Student Media’s one-of-a-kind digital targeting and 1st party data with Digital Display ads - powered by Simpli.fi.
• Online Digital Display
• StatePress.com Banner
Student Media E-Blast Bottom Page Banner
With a recipient list surpassing 135,000 verified Student & Faculty emails, there is no better way to instantly engage with the ASU Community.
State Press & Welcome Back Magazines
Quarter-Page Ad Placements
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Premium Packages
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Pop-Up Events
Gold Package
1-Month Campaign
502k impressions
$5,650 / mo
3-Month Campaign
1.5m impressions
$5,400 / mo
Gold
Go Gold! Step-up your on-campus advertising efforts with a Student Media Gold Package and engage with students across a variety of advertising channels.
6-Month Campaign
3m impressions
$5,275 / mo
Participation at some of the following amazing events:
• Devilpalooza
• Greek Life Event
• Involvement Fair
• Blaze Radio Event
• Passport Fair
• State Press Event
• Housing Fair
• Fork’em Friday
• ASU Football Tailgate
• Pop-Up Table
ASU State Press & Student Media Social Channels Sponsored Posting
Sponsored Social Posts per channel (Twitter/Instagram/Facebook)
ASU State Press & Student Media Social Channels Paid Ads
Promoted Social Posts per channel (Twitter/Instagram/Facebook)
Digital Programmatic Advertising
Leverage ASU Student Media’s one-of-a-kind digital targeting and 1st party data with Digital Display and Video ads - powered by Simpli.fi.
• Online Digital Display
• Online Digital Video
• StatePress.com Button Banner
Student Media E-Blast Middle Page Banner
With a recipient list surpassing 135,000 verified Student & Faculty emails, there is no better way to instantly engage with the ASU Community.
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Premium Packages
State Press & Welcome Back Magazines
Half-Page Ad Placements
News Rack Billboard Signage
Large Format On-Campus (OOH) Billboard Signage
Memorial Union LCD Screen Network
Memorial Union’s 4 screen LCD screen network
Scale OOH Signage
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Large
VIP Platinum Package
1-Month Campaign
712k impressions
$7,350 / mo
3-Month Campaign
2.2m impressions
$7,100 / mo
VIP Platinum
Go BIG or go home! Give your on-campus advertising efforts the Royal Treatment. This VIP package ensures that your brand is leveraging all the on-campus advertising services within Student Media’s arsenal.
6-Month Campaign
4.4m impressions
$6,975 / mo
Participation at some of the following amazing events:
• Devilpalooza
• Greek Life Event
• Involvement Fair
• Blaze Radio Event
• Passport Fair
• State Press Event
• Housing Fair
• Fork’em Friday
• ASU Football Tailgate
• Homecoming
• Pop-Up Table
ASU State Press & Student Media Social Channels Sponsored Posting
Sponsored Social Posts per channel (Twitter/Instagram/Facebook)
ASU State Press & Student Media Social Channels Paid Ads
Promoted Social Posts per channel (Twitter/Instagram/Facebook)
Digital Programmatic Advertising
Leverage ASU Student Media’s one-of-a-kind digital targeting and 1st party data, with Digital Display, Video, and OTT/CTV ad networks – powered by Simpli.fi.
• Online Digital Display
• Online Digital Video
• Streaming TV (OTT/CTV)
• StatePress.com Button Banner
Student Media E-Blast Top Banner
With a recipient list surpassing 135,000 verified Student & Faculty emails, there is no better way to instantly engage with the ASU Community.
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Premium Packages
State Press & Welcome Back Magazines
Full-Page Ad Placements
News Rack Billboard Signage
Large Format On-Campus (OOH) Billboard Signage
Memorial Union LCD Screen Network
Memorial Union’s 4 screen LCD screen network
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Interactive Digital Kiosks
Mini Packages
Mini Packages
Looking for a smaller campaign with a large impact? We offer several budget-friendly, mini advertising packages which also effectively move the on-campus engagement needle.
Mini Event
3k impressions
$2,500 / mo
Mini Maroon
83k impressions
$1,550 / mo
Mini Gold
160k impressions $2,995 / mo
(1) Fork’em Friday
Fork ‘em Friday, located near the MU, is a spirit-driven experience, occurring most Fridays and includes exhibitors, giveaways, and live music or DJ.
(2) Pop-Up Table
Welcome Back or State Press Magazine
(1) Quarter-Page Ad Placement
ASU State Press & Student Media Social Channels – Sponsored Posting (1) Sponsored Social Post per channel (Twitter/Instagram/Facebook)
Memorial Union LCD Screen Network
Memorial Union’s 4 screen LCD screen network
Welcome Back or State Press Magazine
(1) Half-Page Ad Placement
ASU State Press & Student Media Social Channels – Sponsored Posting (2) Sponsored Social Posts per channel (Twitter/Instagram/Facebook)
Memorial Union LCD Screen Network
Memorial Union’s 4 screen LCD screen network
Memorial Union Poster
(1) Memorial Union Posterprint & placement
Pop-Up Tabling Event
(1) on-campus popup tabling event
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Mini Packages
Mini Press
132k impressions $1,150
Mini Social
105k impressions $950 / mo
State Press Magazine
(3) Quarter-Page Ad Placements
State Press Magazine is a popular news and entertainment publication distributed online and in print across all major campuses.
Mini Digital
87k impressions $1,100 / mo
Mini OOH
92k impressions $1,250 / mo
ASU State Press & Student Media Social Channels – Sponsored Posting
(4) Sponsored Social Posts per channel (Twitter/Instagram/Facebook)
ASU State Press & Student Media Social Channels - Paid Ads
(2) Promoted Social Posts per channel (Twitter/Instagram/Facebook)
Online Digital Display
Leverage ASU Student Media’s one-ofa-kind digital targeting and 1st party data, with Student Media’s Digital Display ad network - powered by Simpli.fi.
Student Media E-Blast Bottom Page Banner
With a recipient list surpassing 135,000 verified Student & Faculty emails, there is no better way to instantly engage with the ASU Community.
Memorial Union LCD Screen Network Memorial Union’s 4 screen LCD screen network
Memorial Union Poster
(1) Memorial Union Posterprint & placement
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À La Carte Services
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À La Carte Services
Bus Shelters Memorial Union Posters Option Ace Jack Queen King JPG/PNG JPG/PNG JPG/PNG Units 1 3 5 10 Units 1 3 5 Location Tempe/Phoenix/Mesa/Glendale Tempe Tempe Tempe Location Tempe/Mesa/Glendale Tempe/Mesa/Glendale Tempe/Mesa/Glendale Tempe/Mesa/Glendale Location Tempe Tempe Tempe Ad Size 20.62 x 43.62 in. 53.65 x 31.65 in. 84.25 x 31.65 in. 144.25 x 31.65 in. Ad Size 48 x 66 in. 48 x 66 in. 48 x 66 in. 48 x 66 in. Ad Size 22 x 28 in. 22 x 28 in. 22 x 28 in. Price Per Month $375 $525 $925 $1,450 Price Per Month $695 $1,735 $2,780 $5,560 Price Per Month $495 $1,245 $1,980 100 dpi 100 dpi 300 dpi
OOH
News Rack Billboards
(1)
(9)
(18)
(1)
(5)
(10)
(20)
(14)
(19)
(38)
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Units
Digital Kiosks
Single Unit
Half Network
Full Network
Single Unit
Half Network
Full Network
Half Network
Full Network Location Tempe Phoenix Tempe & Phoenix Ad Size Price Per Month $1,850 $10,850 $19,850 $1,850 $8,250 $14,850 $22,250 $17,850 $20,850 $29,850 Memorial Union LCD Screens Units (4) Full Network (4) Full Network Location Tempe Tempe Ad Size 1080 x 1920 px. & 1920 x 1080 Price Per Month $795 $295 (ASU Dept. or Org. ONLY) DOOH JPG/PNG JPG/PNG 65” Screen 7.5 min/hr 1080 x 1920 px. & 1920 x 1080 px. 1080 x 1920 px. & 1920 x 1080 px.
x 1920 px. & 1920 x 1080 px.
1080
Quarter Network
Partial Network
Digital Student Media Weekly E-Blast
Digital Display
Digital Video
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StatePress.com Banner Ads
Option
Banner Middle Banner
Banner Bottom Banner +Text Middle Banner + Event Option Masthead Banner Top Banner Button Banner Sponsored Article Option Sparky Maroon Gold Option Sparky Maroon Gold Ad Size 970 x 300 px. 600 x 300 px. 600 x 300 px. 320 x 200 px. 320 x 200 px. Impressions 31,250+ 62,500+ 125,000+ Impressions 8,750+ 17,500+ 35,000+ Required URL URL Event Info & URL URL 60-word (or less) description & URL Ad Size 2000 x 500 px. 728 x 90 px. 300 x 250 px. 270 x 180 px. Ad Size 300 x 50 px. 300 x 250 px. 320 x 50 px. 320 x 480 px. 160 x 600 px. 300 x 600 px. 728 x 90 px. Ad Specs 15 sec. & 30 sec. video files Price Per Month $1,450 $950 $1,950 $750 $1,750 Price Per Month $1,250 $950 $495 $1,450 Price Per Month $250 $500 $1,000 Price Per Month $250 $500 $1,000 À La Carte Services MP4 HD JPG JPG/PNG JPG/PNG
Top
Bottom
Blaze Student Radio
Ad Specs
15
(2)
Sun Devil Radio
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Broadcast Connected TV & Over-The-Top
Option Sparky Maroon Gold Option Sparky Maroon Gold Football Game Sponsorship Option Sparky Maroon Gold Impressions 7,000+ 10,500+ 14,000+ Frequency 1 wk. 5 wk. 10 wk.
pre-recorded plays & (2) on-airreads Runtime 4 mo. 8 mo. 12 mo.
sec.
30 sec. video files
&
30 sec. (pre-recorded) & 15 sec. script (On-Air-Read)
Specs 30 sec. (pre-recorded) Frequency (5) Day Price Per Month $500 $750 $1,000 Price Per Month $1,000 $3,500 $5,500 $1,500 Price $800 $1,200 $1,600 MP3 MP3 MP4 4k HD
Ad Specs
Ad
Social Media
Video Content Production
Location
On-Campus
On-Location
Post-Production
Video Format
(3) 15 sec. & (1) 30sec.
1080 x 1080 px. OR 1080 x 1350
ASU Student Media Content Creators will capture on-campus or on-location brand engagement with ASU Students and/or brand ambassadors. The priceless video content will be cut into (3) 15 sec. videos & (1) 30 sec. video and optimized for social media distribution. Pre-production coordination on-camera talent & production team included.
Sponsored Posts
Channels Instagram Facebook Twitter
1080 x 1080
30-word (or less) caption & URL
Paid Social
Channels IG/FB/TW IG/TW
IG/FB/TW
IG/FB/TW
1080 x 1080 px. OR 1080 x 1350 px.
30-word (or less) caption & URL
Social Influencer Marketing
Add social influencer content to your campaign by selecting influencers from our team of student content creators.
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Option
Gold Platinum
(1) post (2) posts (4) posts (8) posts Option Sparky Maroon
Ad Size Ad Size Price Per Month $3,500 $4,500 Required Required Price Per Month $75 $125 $200 $350 Price Per Month $350 $350 $750 $950 À La Carte Services MP4 PNG/MP4 PNG/MP4 HD 300 dpi/HD 300 dpi/HD
px.
1350
px. OR 1080 x
px.
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Housing Guide Option Back Cover Inside Cover Full Page Half Page Quarter Page Option Back Cover Inside Cover Full Page Half Page Quarter Page Option Back Cover Inside Cover Full Page Half Page Quarter Page Ad Size 8.5 x 11 in. 8.5 x 11 in. 7.5 x 10 in. 7.5 x 5 in. 3.5 x 5 in. Ad Size 8.5 x 11 in. 8.5 x 11 in. 8.5 x 11 in. 7.5 x 4.9 in. 3.5 x 4.9 in. Ad Size 8.5 x 11 in. 8.5 x 11 in. 7.5 x 10 in. 7.5 x 5 in. 3.5 x 5 in. Price Per Month $1,400 $1,250 $900 $750 $550 Price Per Month $1,400 $1,250 $900 $750 $550 Price Per Month $2,500 $2,000 $1,750 $1,250 $950 JPG/PNG 300 dpi to print JPG/PNG 300 dpi to print JPG/PNG 300 dpi to print
Print Welcome Back Magazine State Press Magazine
Event
Spring (Jan–May)
Option
Involvement Fair
Devilpalooza
Housing Fair
Greek Life Event
State Press Magazine Release
Blaze Radio Live On-Air
Fork’em Fridays
On-Campus Pop-Up
Fall (Aug–Dec)
Option
Passport Fair
ASU Football Tailgate
Housing Fair
Greek Life Event
State Press Magazine Release
Blaze Radio Live On-Air
Fork’em Fridays
On-Campus Pop-Up
Student Media Provided: footprint, table, chairs, and additional event specific items
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Price $1,500 $1,500 $1,500 – 15,000 $5,000 – 10,000 $2,000 $3,500 $1,000 $750
Price $1,500 $1,250 $1,500–3,000 $5,000–10,000 $2,000 $3,500 $1,000 $750
À La Carte Services
Street Team
Street Team
Option
Student Media
3-Person Promotion Team
Video Content Production
Description
A 3-person promo team will engage students & faculty and promote your brand, product, and service. Distribute flyers, swag, manage promotions, and data capture. Team can man pop-up tables or work on-campus events.
Custom Add-on – Upon Request
Price
$250/hr
On-Campus Events
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Contact: Ryan O’Hara ASU Student Media Digital Marketing Manager (480) 748-9370 rohara@asu.edu Ready to get connected? Student Media
