advertising agency // ideabar.agency
®
the company we keep ... TRUSTED FLORIDA STYLE SINCE 1895.
PALM BEACH
Ideabar is a full-service advertising agency powered by Cox Media Group, one of the world’s largest privately held media companies. We take the time to understand your business objectives before we get creative so we can deliver marketing solutions that inspire target audiences and meet business goals. We specialize in ...
PAIN RELIEF CREAM | NERVE PAIN CREAM | VARICOSE VEIN CREAM | HEALING CREAM
client: livrelief
work: full company rebrand - logo
ideabar.agency
client: livrelief
work: full company rebrand - product packages
ideabar.agency
client: livrelief
work: full company rebrand - store displays
ideabar.agency
client: downtown abacoa
work: rebrand work including new logo, name selection & social media icons
ideabar.agency
client: downtown abacoa
work: rebrand work including brand & style kit, new messaging, location signage
ideabar.agency
client: variety
work: branding work including new logo design, name selection & social media icons
ideabar.agency
INTERIOR BO
SHIPPING PACKAGING
INTERIOR BOX SEALED
SHIPPING PACKAGING
INTERIOR BOX SEALED
client: strong boalt
work: packaging
INTERIOR BOX OPEN, WITH BRANDED TISSUE
INTERIOR BOX OPEN
ideabar.agency
CONCEPT
BOLD, MINIMALISTIC, EDGY AND CLEAN.
OTIS ELITETM
OTIS ELITETM SERVICE
RESPOND / INFORM / CONTROL
BEYOND MAINTENANCE
RESPOND Expert analysis within minutes
IMPROVE THE VALUE OF YOUR BUILDING
INFORM Instant information when you need it
CONTROL Unprecedented control and adaptability
MANAGING A BUILDING TAKES REAL AGILITY. On any given day, your attention can be split in a million different directions. When it comes to your elevator, however, our Otis EliteSM service simplifies your day by taking one important responsibility off your mind.
OTIS ELITETM
BEYOND MAINTENANCE
RESPOND Expert analysis within minutes
INFORM Instant information when you need it
CONTROL Unprecedented control and adaptability
YOUR BUILDING YOUR SUPPORT TEAM
OTIS.COM
//
© OTIS ELEVATOR COMPANY 2015
PARTNER WITH OTIS ELITE SERVICE TODAY. Otis Elite service is placing unprecedented control in the hands of building managers, allowing them to reach new levels of efficiency. With our state-ofthe-art technology – backed by a dedicated Elite service team – we’re taking the worry out of managing your elevator. We want to be your expert, your resource, and your trusted advisor.
OTIS.COM
client: otis
//
© OTIS ELEVATOR COMPANY 2015
work: service collateral rebranding, concept and design
ideabar.agency
Concept //
HISTORIC. B&W APPLICATION WITH A REFINED, INDUSTRIAL FEEL. ICONIC IMAGERY.
Elite Service BEYOND MAINTENANCE
Improve the value of your building. MANAGING A BUILDING TAKES REAL AGILITY. ON ANY GIVEN DAY, YOUR ATTENTION CAN BE SPLIT IN A MILLION DIFFERENT DIRECTIONS. WHEN IT COMES TO YOUR ELEVATOR, HOWEVER, OUR OTIS ELITESM SERVICE SIMPLIFIES YOUR DAY BY TAKING ONE IMPORTANT RESPONSIBILITY OFF YOUR MIND.
RESPOND Expert analysis within minutes.
INFORM Instant information when you need it.
CONTROL Unprecedented control and adaptability.
Elite Service BEYOND MAINTENANCE
client: otis
work: service collateral rebranding, concept and design
ideabar.agency
client: the jobfather
work: logo, branding, website and digital ads
ideabar.agency
client: livrelief
work: digital campaign
ideabar.agency
client: children’s services council
work: digital campaign
ideabar.agency
client: children’s services council
work: facebook campaign and video
ideabar.agency
client: lion country safari
work: network ads
ideabar.agency
client: st. david’s
work: network ads and website
ideabar.agency
LUXURY REAL ESTATE
client: kar properties / one river point
work: website updates and maintenance, videos, press page curation and quarterly updates
ideabar.agency
LUXURY REAL ESTATE
client: elysee miami
work: website development and design of full site
ideabar.agency
PROPERTY MANAGEMENT
client: esplanade
work: website design and development
ideabar.agency
LUXURY REAL ESTATE
client: o’connor capital partners
work: website design and development
ideabar.agency
client: fox service company, st.david’s
work: website design and development
ideabar.agency
Temporarily relieves muscle aches and joint pains.
Temporarily relieves muscle aches and joint pains.
Relief that’s more than skin deep.
Relief that’s more than skin deep.
You can’t focus on your forehand when your tennis elbow is acting up.
When aches and pains knock you off course, LivRelief gets you back in the game.
LivRelief gets your head back in the game. Live Free. LivRelief.
Live Free. LivRelief.
client: livrelief
LivRelief.com
work: advertising campaign
Now available at your local
LivRelief.com
Now available at your local
ideabar.agency
R U L E #08: LO O K B OT H WAYS B E F O R E C R O SS I N G.
You play by your own rules, but protecting the things you’ve worked so hard for is just common sense. You are too smart not to. An extraordinary portfolio requires exceptional coverage, so these
I n s u ra n c e fo r Yo u r L i fe s t y l e .
client: gendelman insurance
work: advertising campaign
are the rules we play by: concierge-level service, total confidentiality and top-flight expertise gained from 35 years of experience. Gendelman.com
ideabar.agency
GIVE THEM SOMETHING TO REMEMBER YOU BY. It took you a lifetime to create this lifestyle, and it’s a legacy worth protecting. Gendelman Insurance provides custom policies and concierge-level service with total confidentiality. With 35 years of experience, we craft coverage for clients just like you. Gendelman Insurance: Your legacy. Our policy. Gendelman.com
client: gendelman insurance
work: advertising campaign
ideabar.agency
client: garden of life
work: messaging and copywriting; designed in-store product display items (header, aisle banner, display ad)
ideabar.agency
client: garden of life
work: created manifesto, mission story for pitchbook of new product line; audited client’s current 51-page pitchbook
ideabar.agency
client: kar properties / one river point
work: all sales brochures and marketing materials
ideabar.agency
SINGULAR STYLE ON THE MIAMI RIVER Shifting the center of gravity for urban luxury living in Miami
One River Point brings Viùoly’s concept of architecture as performance dramatically to life. Twin waterfront towers will transform the skyline of Miami as much as they will redefine the luxury lifestyle.
For inquiries, please call 305-440-1444 or visit oneriverpoint.com Exclusive Sales & Marketing by Douglas Elliman Development Marketing This is not intended to be an offer to sell, or solicitation to buy, condominium units to residents of any jurisdiction where such offer or solicitation cannot be made or are otherwise prohibited by law, and your eligibility for purchase will depend upon your state of residency. This offering is made only by the prospectus for the condominium and no statement should be relied upon if not made in the prospectus. The information provided, including pricing, is solely for informational purposes, and is subject to change without notice. Oral representations cannot be relied upon as correctly stating the representations of the developer. For correct representations, make reference to this brochure and to the documents required by section 718.503, Florida statutes, to be furnished by a developer to a buyer or lessee. This advertisement is not an offering. It is a solicitation of interest in the advertised property. No offering of the advertised units can be made and no deposits can be accepted, or reservations, binding or non-binding, can be made until an offering plan is filed with the New York State Department of Law. This advertisement is made pursuant to Cooperative Policy Statement No. 1, issued by the New York State Department of Law. CP16-0027, Sponsor: KAR Miami MRP LLC, 24 SW 4th Street, Miami, Florida 33130
client: kar properties / one river point
work: advertising campaigns for high-profile magazines
ideabar.agency
TROPICAL TRANQUILITY Miami style meets riverside sanctuary. One River Point brings Rafael Viñoly’s concept of architecture as performance dramatically to life. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed lorem nulla, Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Fully finished Residences from the $750,000s
For inquiries, please call 305-307-5930 or visit oneriverpoint.com Exclusive Sales & Marketing by Douglas Elliman Development Marketing
This is not intended to be an offer to sell, or solicitation to buy, condominium units to residents of any jurisdiction where such offer or solicitation cannot be made or are otherwise prohibited by law, and your eligibility for purchase will depend upon your state of residency. This offering is made only by the prospectus for the condominium and no statement should be relied upon if not made in the prospectus. The information provided, including pricing, is solely for informational purposes, and is subject to change without notice. Oral representations cannot be relied upon as correctly stating the representations of the developer. For correct representations, make reference to this brochure and to the documents required by section 718.503, Florida statutes, to be furnished by a developer to a buyer or lessee.
client: kar properties / one river point
work: advertising campaigns for high-profile magazines
ideabar.agency
Local Legends > Screen Here
Brett Martin Lung cancer survivor Local Legend Brett caught his cancer early thanks to a scan by John Briggs, M.D at Good Sam Call to schedule your screening today.
>
561-000.0000 goodsamaritanmc.com
John Briggs, M.D. Lung oncologist
Expert breast cancer care close to home.
561.650.6023 | goodsamaritanmc.com
E X P E RT T R E AT ME N T > L E G E N DA RY CARE
client: good samaritan hospital
work: advertising campaign
ideabar.agency
client: st. david’s
work: bus ad
ideabar.agency
GET A
HARD New Year’s Resolution No.1:
BODY.
Experience what F-TYPE owners already know. Visit our showroom and test drive the all-new 2015 F-TYPE coupe today! Now taking orders. 1.888.389.6517 | jaguarpalmbeach.com
JAGUAR PALM BEACH client: jaguar palm beach
work: multiple award-winning print & digital advertising campaigns, direct mail, market research
ideabar.agency
client: rolls-royce palm beach
work: private event at the society of the four arts, event planning and concepting, invitation, event signage and collateral
ideabar.agency
client: diamante atelier
work: private event in miami, event planning and concepting, invitation, event signage and collateral
ideabar.agency
client: jaguar palm beach
work: private event planning and concepting, invitation, event signage and collateral
ideabar.agency
SAN JOSE, CA
client: livrelief
work: rock ’n’ roll marathon activation
BROOKLYN, NY
ideabar.agency
ideabar.agency
pain cream target customer – target 1 TARGET ONE consumers are high-energy Boomers with active lifestyles and generous incomes who care about environmentally-safe and natural products. They are:
Men Married Children at home College/Post-grad degree Employed Retired Homeowner
52% 59% 30% 45% 62% 24% 83%
Heavy internet users. Nearly 40% spend 10 hours+ online each week.
Online shoppers. They are 20% more likely to shop online. They are 23% more likely to buy health and beauty items online.
Active. Popular activities for this group include golf, tennis, yogapilates, cycling, jogging and swimming. They are nearly twice as likely to exercise at a fitness club more than once a week.
Print, online and mobile news consumers. They are 48% more likely to be daily print newspaper readers and nearly 25% more likely to access newspapers from a mobile device in a given month.
Based on client direction to a higher-income, active consumer and because of their belief in natural products and regular online and e-commerce behaviors, TARGET ONE is the primary focus for the Phase 1 launch.
Source: Neilson SMS, Scarborough 2015 Multi-market R1 & Gfk MRI 1
client: livrelief
work: consumer information
ideabarmedia.com
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2751 South Dixie Hwy. Suite #301, West Palm Beach, FL 33405
ideabar.agency
snapshots: local hispanic parents In Palm Beach County: 96,800 Average age: 38
Female: 54% College Grad or higher: 38% Married: 59% Employed full-time: 57% Average household income: $68,000 Spanish language dominant: 51%
The majority of Hispanic parents living in Palm Beach County claim heritage from South America and/or Puerto Rico. Hispanic families are more likely to have children aged 6-11. 11. Many of them also have a child attending college. They may be planning to go back to school themselves themselves or to
target consumers
refinance their home mortgage. They frequently cook at home, preferring to prepare meals themselves over dining out. They enjoy enj maintaining traditions and include prayer in their daily lives. They can feel stress from juggling family and work demands.
Target consumers are:
Hispanic parents view the internet as a way to connect with family and friends. They rely on others to show them how to use a new technology.
Sports enthusiasts. 47% of the target group has attended a professional sports event in the past year and 26% have attended a college sports event. They are significantly more likely to attend sports events compared to all adults and all men 18-34.
Fun-loving. Nearly 70% agree with the philosophy that “life should be as much fun as possible”
Fashion-conscious. Nearly 45% prefer a trendy style of clothing. They are more likely to dress to impress others, place importance on brand, enjoy being the center of attention and strive for a high social status. While the majority (54%) stick to a fashion budget, 69% indicate a willingness to pay more for high-quality items. The majority (62%) indicate a willingness to buy fashion items online. They spend an average of $1000 in online purchases per year (any category), 13% more than the average southeast U.S. adult. Online spending for the target group as a whole exceeds $23 billion across all categories.
Super social. These consumers are significantly more likely to engage with Facebook, Instagram, Twitter and Snapcat. They spend 31% more time on social networking sites each day, and 46% more time online each week than the average U.S. adult. They are also more likely to use alternative video and music platforms like YouTube, Netflix, Hulu, Pandora and Spotify.
Source: Nielsen Scarborough , WPB 2016 Release 1 & gfkMRI – Palm Beach County adults: 1.13 M. Parents/children in household: 375,400. Hispanic Parents: 96,800 1
ideabarmedia.com
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2751 South Dixie Hwy. Suite #301, West Palm Beach, FL 33405
Male Millennial (18-34) Caucasian Single/never married Children at home Currently attending college classes College graduate/post-grad Employed FT Employed PT
100% 100% 73% 76% 30% 74% 38% 44% 30%
Source: Neilson SMS, Scarborough 2016 Multi-market R1 & GfK MRI 1
clients: children’s services council and ryan’s hawaiians
work: consumer information
ideabarmedia.com
|
2751 South Dixie Hwy. Suite #301, West Palm Beach, FL 33405
ideabar.agency
clients: fox service company
work: consumer information
ideabar.agency
Do You Really Know Your Customers/Market? Execulytics™, offered by Statesman Media, is the gold standard for customer profiling. If you’re asking the following questions, you need Execulytics™:
ABC Company
What traits do my best customers have in common?
Demographic Analysis - Age of Head of Household
How far will my customers, and prospects, travel to visit my business?
Age
Customer
% Cust
Base
53 350 500 844 477 667 400 499 238 244 180 4,452
1.19 7.86 11.23 18.96 10.71 14.98 8.98 11.21 5.35 5.48 4.04
167,020 411,979 612,050 765,133 289,964 319,180 164,235 175,896 85,976 94,412 113,664 3,199,509
18-24 25-34 35-44 45-49 50-54 55-59 60-64 65-69 70-74 75-84 85+ Total
How are competitor locations affecting my business? I have a gut feeling about who my customers are, but am I missing anything?
% Base Index 5.22 12.88 19.13 23.91 9.06 9.98 5.13 5.50 2.69 2.95 3.55
Prepared for:
23 61 59 79 118 150 175 204 199 186 114
ABC Company
Actionable data, at a glance:
Legend:
Critical, real-world insights in a concise, accurate and easy to digest format
2
3
4
Core
Niche
Developmental
September 14, 2015
Visual mapping to identify patterns and geographic areas of opportunity Unique demographic and psychographic patterns of your customers and prospects Home income, home ownership, length of residence, home value, dwelling type Age, presence of children, marital status, household income, education, ethnicity
Value: $1,500 Timing: Two weeks
We’ll use this information to craft a marketing strategy designed to deliver bottom-line results.
Contact your Statesman Media Account Executive for more information.
PHONE: 512.445.1739 • EMAIL: info@statesmanmedia.com
Execulytics report
The average age of your customer is 58 while the average age of the market is 48. Your customers are 18% older than the market. Your best customers are 104% more likely to be in the age range of 65-69 than the average consumer in the market area.
Execulytics
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ideabar.agency
let’s work together! call 561.820.4280 to get started //
check out more of our work at ideabar.agency
ideabar.agency