Ideabar digital lookbook

advertising agency // ideabar.agency

®

the company we keep ...

TRUSTED FLORIDA STYLE SINCE 1895.

PALM BEACH

Ideabar is a full-service advertising agency powered by Cox Media Group, one of the world’s largest privately held media companies.

We take the time to understand your business objectives before we get creative so we can deliver marketing solutions that inspire target audiences and meet business goals.

We specialize in ...

PAIN RELIEF CREAM | NERVE PAIN CREAM | VARICOSE VEIN CREAM | HEALING CREAM

client: livrelief

work: full company rebrand - logo

ideabar.agency

client: livrelief

work: full company rebrand - product packages

ideabar.agency

client: livrelief

work: full company rebrand - store displays

ideabar.agency

client: downtown abacoa

work: rebrand work including new logo, name selection & social media icons

ideabar.agency

client: downtown abacoa

work: rebrand work including brand & style kit, new messaging, location signage

ideabar.agency

client: variety

work: branding work including new logo design, name selection & social media icons

ideabar.agency

INTERIOR BO

SHIPPING PACKAGING

INTERIOR BOX SEALED

SHIPPING PACKAGING

INTERIOR BOX SEALED

client: strong boalt

work: packaging

INTERIOR BOX OPEN, WITH BRANDED TISSUE

INTERIOR BOX OPEN

ideabar.agency

CONCEPT

BOLD, MINIMALISTIC, EDGY AND CLEAN.

OTIS ELITETM

OTIS ELITETM SERVICE

RESPOND / INFORM / CONTROL

BEYOND MAINTENANCE

RESPOND Expert analysis within minutes

IMPROVE THE VALUE OF YOUR BUILDING

INFORM Instant information when you need it

CONTROL Unprecedented control and adaptability

MANAGING A BUILDING TAKES REAL AGILITY. On any given day, your attention can be split in a million different directions. When it comes to your elevator, however, our Otis EliteSM service simplifies your day by taking one important responsibility off your mind.

OTIS ELITETM

BEYOND MAINTENANCE

RESPOND Expert analysis within minutes

INFORM Instant information when you need it

CONTROL Unprecedented control and adaptability

YOUR BUILDING YOUR SUPPORT TEAM

OTIS.COM

//

© OTIS ELEVATOR COMPANY 2015

PARTNER WITH OTIS ELITE SERVICE TODAY. Otis Elite service is placing unprecedented control in the hands of building managers, allowing them to reach new levels of efficiency. With our state-ofthe-art technology – backed by a dedicated Elite service team – we’re taking the worry out of managing your elevator. We want to be your expert, your resource, and your trusted advisor.

OTIS.COM

client: otis

//

© OTIS ELEVATOR COMPANY 2015

work: service collateral rebranding, concept and design

ideabar.agency

Concept //

HISTORIC. B&W APPLICATION WITH A REFINED, INDUSTRIAL FEEL. ICONIC IMAGERY.

Elite Service BEYOND MAINTENANCE

Improve the value of your building.

MANAGING A BUILDING TAKES REAL AGILITY. ON ANY GIVEN DAY, YOUR ATTENTION CAN BE SPLIT IN A MILLION DIFFERENT DIRECTIONS. WHEN IT COMES TO YOUR ELEVATOR, HOWEVER, OUR OTIS ELITESM SERVICE SIMPLIFIES YOUR DAY BY TAKING ONE IMPORTANT RESPONSIBILITY OFF YOUR MIND.

RESPOND Expert analysis within minutes.

INFORM Instant information when you need it.

CONTROL Unprecedented control and adaptability.

Elite Service BEYOND MAINTENANCE

client: otis

work: service collateral rebranding, concept and design

ideabar.agency

client: the jobfather

work: logo, branding, website and digital ads

ideabar.agency

client: livrelief

work: digital campaign

ideabar.agency

client: children’s services council

work: digital campaign

ideabar.agency

client: children’s services council

work: facebook campaign and video

ideabar.agency

client: lion country safari

work: network ads

ideabar.agency

client: st. david’s

work: network ads and website

ideabar.agency

LUXURY REAL ESTATE

client: kar properties / one river point

work: website updates and maintenance, videos, press page curation and quarterly updates

ideabar.agency

LUXURY REAL ESTATE

client: elysee miami

work: website development and design of full site

ideabar.agency

PROPERTY MANAGEMENT

client: esplanade

work: website design and development

ideabar.agency

LUXURY REAL ESTATE

client: o’connor capital partners

work: website design and development

ideabar.agency

client: fox service company, st.david’s

work: website design and development

ideabar.agency

Temporarily relieves muscle aches and joint pains.

Temporarily relieves muscle aches and joint pains.

Relief that’s more than skin deep.

Relief that’s more than skin deep.

You can’t focus on your forehand when your tennis elbow is acting up.

When aches and pains knock you off course, LivRelief gets you back in the game.

LivRelief gets your head back in the game.

Live Free. LivRelief.

Live Free. LivRelief.



client: livrelief

LivRelief.com

work: advertising campaign

Now available at your local



LivRelief.com

Now available at your local

ideabar.agency

R U L E #08: LO O K B OT H WAYS B E F O R E C R O SS I N G.

You play by your own rules, but protecting the things you’ve worked so hard for is just common sense. You are too smart not to. An extraordinary portfolio requires exceptional coverage, so these

I n s u ra n c e fo r Yo u r L i fe s t y l e .

client: gendelman insurance

work: advertising campaign

are the rules we play by: concierge-level service, total confidentiality and top-flight expertise gained from 35 years of experience. Gendelman.com

ideabar.agency

GIVE THEM SOMETHING TO REMEMBER YOU BY. It took you a lifetime to create this lifestyle, and it’s a legacy worth protecting.

Gendelman Insurance provides custom policies and concierge-level service with total confidentiality. With 35 years of experience, we craft coverage for clients just like you. Gendelman Insurance: Your legacy. Our policy. Gendelman.com

client: gendelman insurance

work: advertising campaign

ideabar.agency

client: garden of life

work: messaging and copywriting; designed in-store product display items (header, aisle banner, display ad)

ideabar.agency

client: garden of life

work: created manifesto, mission story for pitchbook of new product line; audited client’s current 51-page pitchbook

ideabar.agency

client: kar properties / one river point

work: all sales brochures and marketing materials

ideabar.agency

SINGULAR STYLE ON THE MIAMI RIVER Shifting the center of gravity for urban luxury living in Miami

One River Point brings Viùoly’s concept of architecture as performance dramatically to life. Twin waterfront towers will transform the skyline of Miami as much as they will redefine the luxury lifestyle.

For inquiries, please call 305-440-1444 or visit oneriverpoint.com Exclusive Sales & Marketing by Douglas Elliman Development Marketing This is not intended to be an offer to sell, or solicitation to buy, condominium units to residents of any jurisdiction where such offer or solicitation cannot be made or are otherwise prohibited by law, and your eligibility for purchase will depend upon your state of residency. This offering is made only by the prospectus for the condominium and no statement should be relied upon if not made in the prospectus. The information provided, including pricing, is solely for informational purposes, and is subject to change without notice. Oral representations cannot be relied upon as correctly stating the representations of the developer. For correct representations, make reference to this brochure and to the documents required by section 718.503, Florida statutes, to be furnished by a developer to a buyer or lessee.

This advertisement is not an offering. It is a solicitation of interest in the advertised property. No offering of the advertised units can be made and no deposits can be accepted, or reservations, binding or non-binding, can be made until an offering plan is filed with the New York State Department of Law. This advertisement is made pursuant to Cooperative Policy Statement No. 1, issued by the New York State Department of Law. CP16-0027, Sponsor: KAR Miami MRP LLC, 24 SW 4th Street, Miami, Florida 33130

client: kar properties / one river point

work: advertising campaigns for high-profile magazines

ideabar.agency

TROPICAL TRANQUILITY Miami style meets riverside sanctuary.

One River Point brings Rafael Viñoly’s concept of architecture as performance dramatically to life. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed lorem nulla, Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Fully finished Residences from the $750,000s

For inquiries, please call 305-307-5930 or visit oneriverpoint.com Exclusive Sales & Marketing by Douglas Elliman Development Marketing

This is not intended to be an offer to sell, or solicitation to buy, condominium units to residents of any jurisdiction where such offer or solicitation cannot be made or are otherwise prohibited by law, and your eligibility for purchase will depend upon your state of residency. This offering is made only by the prospectus for the condominium and no statement should be relied upon if not made in the prospectus. The information provided, including pricing, is solely for informational purposes, and is subject to change without notice. Oral representations cannot be relied upon as correctly stating the representations of the developer. For correct representations, make reference to this brochure and to the documents required by section 718.503, Florida statutes, to be furnished by a developer to a buyer or lessee.

client: kar properties / one river point

work: advertising campaigns for high-profile magazines

ideabar.agency

Local Legends > Screen Here

Brett Martin Lung cancer survivor Local Legend Brett caught his cancer early thanks to a scan by John Briggs, M.D at Good Sam Call to schedule your screening today.

>

561-000.0000 goodsamaritanmc.com

John Briggs, M.D. Lung oncologist

Expert breast cancer care close to home.

561.650.6023 | goodsamaritanmc.com

E X P E RT T R E AT ME N T > L E G E N DA RY CARE

client: good samaritan hospital

work: advertising campaign

ideabar.agency

client: st. david’s

work: bus ad

ideabar.agency

GET A

HARD New Year’s Resolution No.1:

BODY.

Experience what F-TYPE owners already know.

Visit our showroom and test drive the all-new 2015 F-TYPE coupe today! Now taking orders.

1.888.389.6517 | jaguarpalmbeach.com

JAGUAR PALM BEACH client: jaguar palm beach

work: multiple award-winning print & digital advertising campaigns, direct mail, market research

ideabar.agency

client: rolls-royce palm beach

work: private event at the society of the four arts, event planning and concepting, invitation, event signage and collateral

ideabar.agency

client: diamante atelier

work: private event in miami, event planning and concepting, invitation, event signage and collateral

ideabar.agency

client: jaguar palm beach

work: private event planning and concepting, invitation, event signage and collateral

ideabar.agency

SAN JOSE, CA

client: livrelief

work: rock ’n’ roll marathon activation

BROOKLYN, NY

ideabar.agency

ideabar.agency

pain cream target customer – target 1 TARGET ONE consumers are high-energy Boomers with active lifestyles and generous incomes who care about environmentally-safe and natural products. They are:

Men Married Children at home College/Post-grad degree Employed Retired Homeowner

52% 59% 30% 45% 62% 24% 83%



Heavy internet users. Nearly 40% spend 10 hours+ online each week.



Online shoppers. They are 20% more likely to shop online. They are 23% more likely to buy health and beauty items online.



Active. Popular activities for this group include golf, tennis, yogapilates, cycling, jogging and swimming. They are nearly twice as likely to exercise at a fitness club more than once a week.



Print, online and mobile news consumers. They are 48% more likely to be daily print newspaper readers and nearly 25% more likely to access newspapers from a mobile device in a given month.

Based on client direction to a higher-income, active consumer and because of their belief in natural products and regular online and e-commerce behaviors, TARGET ONE is the primary focus for the Phase 1 launch.

Source: Neilson SMS, Scarborough 2015 Multi-market R1 & Gfk MRI 1

client: livrelief

work: consumer information

ideabarmedia.com

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2751 South Dixie Hwy. Suite #301, West Palm Beach, FL 33405

ideabar.agency

snapshots: local hispanic parents In Palm Beach County: 96,800 Average age: 38

Female: 54% College Grad or higher: 38% Married: 59% Employed full-time: 57% Average household income: $68,000 Spanish language dominant: 51%

The majority of Hispanic parents living in Palm Beach County claim heritage from South America and/or Puerto Rico. Hispanic families are more likely to have children aged 6-11.

11. Many of them also have a child attending college. They may be planning to go back to school themselves themselves or to

target consumers

refinance their home mortgage. They frequently cook at home, preferring to prepare meals themselves over dining out. They enjoy enj maintaining traditions and include prayer in their daily lives. They can feel stress from juggling family and work demands.

Target consumers are:

Hispanic parents view the internet as a way to connect with family and friends. They rely on others to show them how to use a new technology.



Sports enthusiasts. 47% of the target group has attended a professional sports event in the past year and 26% have attended a college sports event. They are significantly more likely to attend sports events compared to all adults and all men 18-34.



Fun-loving. Nearly 70% agree with the philosophy that “life should be as much fun as possible”



Fashion-conscious. Nearly 45% prefer a trendy style of clothing. They are more likely to dress to impress others, place importance on brand, enjoy being the center of attention and strive for a high social status. While the majority (54%) stick to a fashion budget, 69% indicate a willingness to pay more for high-quality items. The majority (62%) indicate a willingness to buy fashion items online. They spend an average of $1000 in online purchases per year (any category), 13% more than the average southeast U.S. adult. Online spending for the target group as a whole exceeds $23 billion across all categories.



Super social. These consumers are significantly more likely to engage with Facebook, Instagram, Twitter and Snapcat. They spend 31% more time on social networking sites each day, and 46% more time online each week than the average U.S. adult.

They are also more likely to use alternative video and music platforms like YouTube, Netflix, Hulu, Pandora and Spotify.

Source: Nielsen Scarborough , WPB 2016 Release 1 & gfkMRI – Palm Beach County adults: 1.13 M. Parents/children in household: 375,400. Hispanic Parents: 96,800 1

ideabarmedia.com

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2751 South Dixie Hwy. Suite #301, West Palm Beach, FL 33405

Male Millennial (18-34) Caucasian Single/never married Children at home Currently attending college classes College graduate/post-grad Employed FT Employed PT

100% 100% 73% 76% 30% 74% 38% 44% 30%

Source: Neilson SMS, Scarborough 2016 Multi-market R1 & GfK MRI 1

clients: children’s services council and ryan’s hawaiians

work: consumer information

ideabarmedia.com

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2751 South Dixie Hwy. Suite #301, West Palm Beach, FL 33405

ideabar.agency

clients: fox service company

work: consumer information

ideabar.agency

Do You Really Know Your Customers/Market?

Execulytics™, offered by Statesman Media, is the gold standard for customer profiling.

If you’re asking the following questions, you need Execulytics™:

ABC Company

What traits do my best customers have in common?

Demographic Analysis - Age of Head of Household

How far will my customers, and prospects, travel to visit my business?

Age

Customer

% Cust

Base

53 350 500 844 477 667 400 499 238 244 180 4,452

1.19 7.86 11.23 18.96 10.71 14.98 8.98 11.21 5.35 5.48 4.04

167,020 411,979 612,050 765,133 289,964 319,180 164,235 175,896 85,976 94,412 113,664 3,199,509

18-24 25-34 35-44 45-49 50-54 55-59 60-64 65-69 70-74 75-84 85+ Total

How are competitor locations affecting my business?

I have a gut feeling about who my customers are, but am I missing anything?

% Base Index 5.22 12.88 19.13 23.91 9.06 9.98 5.13 5.50 2.69 2.95 3.55

Prepared for:

23 61 59 79 118 150 175 204 199 186 114

ABC Company

Actionable data, at a glance:

Legend:

Critical, real-world insights in a concise, accurate and easy to digest format

2

3

4

Core

Niche

Developmental

September 14, 2015

Visual mapping to identify patterns and geographic areas of opportunity Unique demographic and psychographic patterns of your customers and prospects Home income, home ownership, length of residence, home value, dwelling type Age, presence of children, marital status, household income, education, ethnicity

Value: $1,500 Timing: Two weeks

We’ll use this information to craft a marketing strategy designed to deliver bottom-line results.

Contact your Statesman Media Account Executive for more information.

PHONE: 512.445.1739 • EMAIL: info@statesmanmedia.com

Execulytics report

The average age of your customer is 58 while the average age of the market is 48. Your customers are 18% older than the market.

Your best customers are 104% more likely to be in the age range of 65-69 than the average consumer in the market area.

Execulytics

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ideabar.agency

let’s work together! call 561.820.4280 to get started //

check out more of our work at ideabar.agency

ideabar.agency