Issuu

Powerful together

Title of the property

CLIENT NAME

Darlinda & ChLoe

ABOUT DARLINDA

Raised in Mississippi, Darlinda first fell in love with Steamboat Springs and the Yampa Valley when she attended Perry Mansfield Dance Camp in 1967. She moved permanently to Steamboat with her daughter, ChLoe, in 1973. Darlinda began her real estate career in the middle 70’s and in 1980 founded Maxwell Management, Ltd., which was later merged into Steamboat Premier Properties. She is a past director of The Chamber Resort and the Board of Realtors. Presently she is serving as Past Chair on the Strings Music Festival Board. Darlinda has been involved with many aspects of real estate, including development, sales and management.

ABOUT CHLOE

Raised in Steamboat, ChLoe finds that the Yampa Valley is the most perfect place to call home. ChLoe left the valley to attend college, then went on to the Denver area and a career with a top rated community builder, giving her a solid background in construction and real estate sales. She moved back to Steamboat with her husband, Elliot, in order to raise her family here. Her goal is to see Steamboat through its current growth while maintaining the natural beauty of the valley and keeping Steamboat’s Western spirit alive. ChLoe feels very fortunate to be working side-by-side with her family and she is sure that her young son, Cash, will fall in love with skiing and the mountains as much as she did as a young girl.

WE GET IT

WE GET THAT the decision to sell your property is a stressful and complicated one. This isn’t just a “real estate transaction” to you, and it isn’t to us either. Whether the property you are considering selling is your personal residence that you built from the ground up and where you raised your kids, or it is an investment property, the process to list and sell can be emotional and stressful. We get it, and we will be there with you every step of the way.

WE GET THAT when you hire us, you are choosing to work with us. We appreciate and value the trust that you put in us. For that reason, when you list with us, you will only work with us. You won’t be handed off to an assistant, a team member or anyone else. We handle all of our business ourselves, with a personal touch and with the kind of attention that you deserve. We get it.

WE GET THAT you expect results. You may or may not care about the details of listing and marketing your property. We can work collaboratively with you and keep you in the loop as we move through the process, or you can leave it all to us and rest easy knowing that we are working hard to find the buyer for your property as quickly as possible, to get it sold for as high a price as possible. We get it.

WE GET THAT you don’t want to be lost in the shuffle. One key differentiating point of our business is that we are selective in the listings that we take. We only take a limited number of listings, so that we can give each of our clients the personalized attention that we promise. We believe in quality over quantity, which is why over 90% of our business comes from referrals and past clients.

WE GET IT When you make the decision to list your property, you expect professional advice and guidance, personal attention and excellent communication, and results. We get it, and we deliver all of this and more.

Awards & Achievements

2016, 2021, 2022, 2023, 2024 TOP PRODUCING TEAM

2016, 2017, 2018, 2019, 2020, 2021, 2022 GLOBAL SUMMIT AWARD 2023, 2024 DIAMOND AWARD

2024 TOP PRODUCERS STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY

Through our marketing expertise and Sotheby’s International Realty’s outstanding marketing we have created new opportunities for our Buyers and Sellers. Our clients made it possible for us to be the Top Producing Team for 5 Consecutive Years. We thank you for your referrals and your trust in us to navigate the market for you!

DARLINDA BALDINGER & CHLOE LAWRENCE

BEAUTIFUL STEAMBOAT PINES HOME

BEAR CLAW CONDOMINIUM

LAKE CATAMOUNT CABIN

SUNNY & BRIGHT MOUNTAIN HOME

ANGLERS RETREAT

LAKE CATAMOUNT CABIN

CABIN AT LAKE CATAMOUNT

BEAUTIFUL PORCHES DUPLEX SKI-IN/SKI-OUT BEAR CLAW

Recent Signiﬁcant Sales

PROVEN SUCCESS AT BEAR CLAW

#614 #413 #203 #508 #405

4BD/4BA

2BD/2BA

4BD/4BA

3BD/3BA

$2,550,000

$1,500,000

$1,230,000

$2,150,000

$2,275,000

BEAR CLAW II

BEAR CLAW I

BEAR CLA W II

BEAR CLAW II

BRAND

ONLY ONE REAL ESTATE BRAND HAS IT ALL

We have heritage, a global network of offices and brokers, and a reputation for delivering the highest level of service and results. We are networked to share knowledge and resources. We are greater than the sum of our parts.

SOTHEBY’S AUCTION HOUSE

SOTHEBY’S INTERNATIONAL REALTY

We Are Connected

SIR AFFILIATE NETWORK

ONLY ONE REAL ESTATE BRAND HAS IT ALL

We are SSIR, and we are your gateway to the exclusive resources of a diverse Global Brand and the local expertise of the Steamboat Springs Lifestyle. When you work with a SSIR realtor, you get US ALL.

STEAMBOAT

SOTHEBY’S INTERNATIONAL REALTY

Global Connections of Sotheby’s International Realty

In 1976, Sotheby’s International Realty was launched from the same passion that guides the Sotheby’s Auction House.

Sotheby’s International Realty is the only truly global luxury real estate company with 26,100 advisors working in 1,100 local offices across 84 countries and territories. Our unparalleled network works together to meet your needs and expectations.

MOUNTAIN OFFICE 1855 Ski Time Square Drive

10 + 80 + SUPPORT STAFF DAYS/WK OFFICES AGENTS OPEN

SSIR – Who We Are

MAIN OFFICE 610 Marketplace Plaza

Strategically located on the Ski Mountain, and in Wildhorse Plaza on Mount Werner at the gateway to the Steamboat Ski Area

Our dedicated team of professionals are collectively focused on upholding the quality standards and service that are synonymous with Sotheby’s International Realty

Full-time real estate professionals who network together within a culture of high standards for excellency

A real estate professional is available 7 days a week to field inquiries and answer questions or to show your property to prospective buyers

SIR’s Colorado Presence

Sotheby’s International Realty has earned a dominant presence in Colorado with 40+ offices in 18 key markets and a team of professional brokers who collectively sell more real estate in Colorado than any other brand.

We can connect individually and personally to every regional, national and global affiliate to make sure your property reaches the largest audience of qualified buyers. Local, national or global, we have more than connections; we have faces, names and relationships.

Market Share

Steamboat Sotheby’s International Realty is committed to providing our clients with the best possible selling experience and believe the numbers below show our effectiveness.

VOLUME SOLD IN 2024

Top Real Estate Firms in Steamboat

*Info from Steamboat Springs MLS Altitude Realtors, based on residential sales

Luxury Leader

INTERNATIONAL REALTY

Our reputation is your advantage.

As the most profiled luxury real estate brand in the news, Sotheby’s International Realty provides unmatched editorial exposure for notable properties.

O ur press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property. We are the most profiled luxury real estate brand in the news.

SOTHEBY’S

EXPOSURE

NOBODY DOES MORE THAN STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY TO PROMOTE YOUR PROPERTY. The process at SSIR is structured and scientific, with a strategic objective to create the kind of exposure that will generate inquiries that lead to showings, and ultimately to the sale of your property.

Marketing Plan Timeline

Steamboat Sotheby’s International Realty offers the most comprehensive marketing exposure available. From print advertising to exposure on the internet, our goal is to reach as many potential buyers as possible in an effort to sell your property as quickly as possible and for the highest price possible.

WITHIN ONE WEEK

• Install in-unit “For Sale” sign

• Assist you in the staging of your property

• Have professional photos taken

• Enter into Multiple Listing Service and SSIR’s DASH System

• Present property at weekly SSIR’s sales staff meeting

• Property information sent to SteamboatSIR.com

• Property sent to many other syndication partners websites

• Email blast to 300+ brokers in Steamboat announcing the new listing

• High-end fliers created for distribution to potential customers, and displayed in our high-traffic office locations

• Work with property manager to attain rental history, rating sheet, HOA documents including meeting minutes and financial reports

WITHIN ONE MONTH

• Advertise property in the Steamboat Pilot and Today

• Send reminder email blast to 300+ brokers in Steamboat

• Put property on MLS Tour (Broker open tour)

• Submit property to magazines for publication and distribution in the next available issue of Steamboat Homefinder and The Collection

• Prepare and send a postcard mailing campaign

• Create a virtual/video tour of the property for internet syndication

ONGOING

• Set up all showings

• Follow up on all showings and provide any additional information or resources requested by potential buyers

• Marketing materials updated – current photos and information

• Maintain regular communication with you regarding showings, feedback, and overall market conditions and activity

SIR Brand Advertising

No one can draw more eyes to your listing.

We work with the best online and print publishers to drive more performance and return for our clients.

Brand Marketing Opportunities

Exclusive Partnerships, Superior Exposure

Exclusive Global Media

NEW YORK TIMES

Real Estate Slideshow Sponsorship (100% SOV)

Property Listing Search Unit

ARCHITECTURAL DIGEST

Property of the Month

WALL STREET JOURNAL

Friday Real Estate Article Buyout

DWELL

Featured Properties on Dwell’s Homes. Real Estate

Home Tours, and Kitchen Landing Pages

FINANCIAL TIMES

Lifestyle Section Sponsorship

NIKKEI

Featured Listings Showcase

Editorial

RESIDE® Blog Article Feature

Inman Leading in Luxury Article Feature

Social

Media

Extraordinary Property of the Day

YouTube Daily Featured Videos

Significant Sales Newsletter & Social Media Feature

Sotheby’s Auction House

The Collection Newsletter

(Sotheby’s Clients & Top Agent Distribution)

Extraordinary Properties Feature (Sotheby’s Magazine)

Property Syndication

Property Syndication Partners

Cascading Websites (100+ Website Distribution)

SIR Mobile App

sothebysrealty.com Homepage

Property Display Feed

For all property syndication opportunities. submit for consideration via dash.

Apple TV/Top Tier e-Gallery

Global Property Search Ad Unit

Public Relations

Leverage our award-winning public relations team to determine if your upcoming listing or significant sale is a fit for national press efforts.

Cooperative Advertising

Leverage media planning services for print and digital advertising opportunities.

Local Brand Advertising

Steamboat Sotheby’s International Realty creates on-going ad campaigns strategically aimed to drive viewers to the steamboatsir.com website or to the Steamboat Sotheby’s Realty offices.

to your lifestyle

High quality local brand advertisements reflect the quality of the Steamboat Sotheby’s Realty brand and its understanding of the local lifestyle which increases the effectiveness of driving buyers to the steamboatsir.com website where they can inquire about a property.

Tailored

Local Property Advertising

Every real estate firm advertises in local media, but no real estate firm has the overwhelming saturation of local and regional print and digital media that Steamboat Sotheby’s International Realty offers.

No matter what publication you pick up, we will have a strong presence, advertising our featured listings and driving traffic to our website and local offices. The advertising saturation and brand recognition expose your property to the broadest range of potential buyers possible.

Email Marketing

Professionally designed email marketing to share the highlights of your property to the Steamboat Springs Board of Realtors, our sphere of influence, the Sotheby’s International Realty network, and the local Steamboat community.

The Collection

Produced twice a year, The Collection is our exclusive magazine featuring locally curated content and showcasing the properties we represent throughout Steamboat and the Yampa Valley. More of a coffee table magazine than a real estate magazine, it has excellent shelf life and is recognized as one of Steamboat’s premier magazines.

THE COLLECTION

Exclusive placement in the arrivals & departures areas of Yampa Valley Regional Airport, Atlantic Aviation Private Jet Terminal, in rental properties & high traffic locations in Steamboat, as well as digital distribution, allow us to reach potential buyers who are interested in the Steamboat lifestyle.

WINTER 2024/25

Open House Events

On-going open house events are promoted by Steamboat SIR. Brokers leverage this effort through customized advertising campaigns, press releases, the Steamboat SIR website and social media.

Our open house events are promoted across many media channels, resulting in excellent attendance at the events.

Signage

Every new listing at Steamboat Sotheby’s International Realty proudly displays the most recognized real estate sign in the world.

No other brokerage in Steamboat has the brand recognition that Steamboat SIR does. The Sotheby’s International Realty brand is synonymous with quality and service.

Unique Buyers

Our unique relationships help us connect your listing with ultrahigh-net-worth buyers that even superior marketing can’t reach alone. These buyers understand that Sotheby’s International Realty represents the finest opportunities available in every market .

Property Story

Your property isn’t simply a collection of bedrooms, bathrooms and features. Every property has a story. Through the use of high resolution photography, photo descriptions, video and 3D virtual tours, we tell the story of your property in a captivating and inspiring way.

Your first showing is online. Steamboat SIR showcases the best characteristics and personality of your property to capture the most effective first impression possible. Connection & emotive response are the most effective tools to create a property inquiry.

Matterport 3D Tours

3D Photography allows a prospective buyer to move through your house from a computer, phone or tablet and view it from any angle, providing a unique view of your home like never before. SothebysRealty.com and SteamboatSIR.com integrate 3D photography into the listing, providing a more immersive experience.

3D photography is literally just as good as being at a property and people stay on a page with a 3D walk-through 10 times longer than those without; and the longer a viewer stays online, the greater the chance they will make a property inquiry.

Virtual Staging

Virtual staging is the transformation of photos into virtually staged scenes to make listings that are not furnished or in need of a refresh, look more appealing. Virtually staged photos can improve marketing exposure of properties across sothebysrealty.com, Apple TV, SIRMobile, and the brand’s syndication partner websites.

At Sotheby’s International Realty, we are proud to work with the best virtual staging experts in the industry.

STEAMBOATSIR.COM

steamboatsir.com

We have taken the online property search to an extraordinary new level optimizing the user experience by incorporating multiple search features, intuitive functionality, with accurate content while users can customize and save searches.

Steamboatsir.com is part of Sotheby’s International Realty’s “cascading network,” so your listing will be distributed to local websites around the world, translated into 16 languages and currencies and searchable by location or lifestyle.

Reports

M onthly and Annual Market and Resort Reports

Searches

Robust and versatile search functionality including lifestyle

Steamboatsir.com provides visitors with the ultimate real estate experience on any device. With high resolution photography, video and robust search options that make it unique from other real estate websites.

STEAMBOATSIR.COM

Our website features all of our property listings, plus several additional features, beautiful visuals and high resolution photography and video, creating an engaging, interesting and informative user experience.

• Robust search functionality

• Detailed information about Catamount, Ski-in/Out Properties and One Steamboat Place

• Local info on schools and utility providers

• Calendar of events and local news

Property Distribution

Top media partners drive traffic to your listing

As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure.

Property Performance

number of showings. This helps steer the sales strategy along the way and guide informed decisions.

STEAMBOATSIR.COM

steamboattoday.com

New listings are featured daily on the steamboattoday.com home page, with high resolution photography and a trackable link to the property details, photos and video at steamboatsir.com.

• 1,800,000 impressions per year

• Displayed to audience already engaging in Steamboat

• Average click-though rate of 1.5%

(Almost 20X the industry average of 0.08%)

Showcasing your property to a digital audience of consumers who are interested in Steamboat Springs increases exposure and opportunities for inquiries.

Our connections become your connections

The Sotheby’s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day. Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.

1M OVER engaged social media followers

Our mobile app — now in 15 languages — is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.

GET THE SIR MOBILE APP Visit app.sir.com in your browser from your phone or tablet

Steamboat Springs

Apple TV

Our innovative Apple TV app gives consumers the big-screen details of our properties from the comfort of their living rooms. It’s the best way to explore a home from afar. Our app is the only one that lets users explore by lifestyle and amenities, highlight properties and recent searches, and view property videos.

The secret to our expertise in high-end residential markets is our endless research. Our bi-annual Luxury Outlook report provides current data on trends and consumer behavior in residential markets around the globe. Naturally, the more insights we have into a market, the more we can help our clients make informed decisions.

LOCAL

STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY STAYS CONNECTED WITHIN OUR COMMUNITY.

Steamboat SIR understands the people who are attracted to our very special community, and supports the people and organizations in our community through many different programs.

Community Fund

Steamboat Sotheby’s International Realty is proud to have collaborated with the Yampa Valley Community Foundation to create the Steamboat Sotheby’s International Realty Community Fund in order to support Yampa Valley and Steamboat Springs non-profit organizations through a collective funding and semi-annual granting process. The Community Fund has granted over $127,710 to local non-profits since its inception in 2017, and Steamboat Sotheby’s International Realty contributed over $10,000 to local organizations in 2024.

As the largest local real estate firm, Steamboat Sotheby’s International Realty agents and staff collectively participate in the fund, aiming to make a significant and meaningful impact to people and organizations in our community.

Community Support

Steamboat SIR is highly involved in its community. Our brokers, owners and support staff participate in over 145 local and global opportunities to support the community and local charities.

4-H, ADVOCATES OF ROUTT COUNTY,ADVOCATES BUILDING PEACEFUL COMMUNITIES, ALZHEIMER’S ASSOCIATION OF COLORADO, ANCHOR WAY CHURCH, BETTER TOMORROW, BOOKTRAILS, BOYS & GIRLS CLUB NW COLORADO, BUD WERNER MEMORIAL LIBRARY, CAMP INVENTION, CAR STATEWIDE PROFESSIONAL STANDARDS, CASA – COURT APPOINTED SPECIAL ADVOCATE, CASEY’S POND, CHILD ADVOCACY CENTER, CCTHRIVE – CHILDHOOD CANCER SURVIVORS FOUNDATION, COLORADO WATER TRUST, COLORADO CATTLEMEN’S LAND AG TRUST, COME AS YOU ARE, COMMUNITY AG ALLIANCE, COMMUNITY BIBLE STUDY, COMMUNITY UTILITY SUPPORT PROGRAM, CYSTIC FIBROSIS FOUNDATION, DISCOVERY LEARNING CENTER, DOAK WALKER SCHOLARSHIP FUND, EMERALD MOUNTAIN SCHOOL, FIS

– INTERNATIONAL SKI FEDERATION, FRIENDS OF STAGECOACH, FRIENDS OF THE YAMPA, FRIENDS OF WILDERNESS, GIRLS ON THE RUN, GOOD SHEPHARD FUND, GRAND FUTURES PREVENTION COALITION, HAYDEN SCHOOL DISTRICT, HEELING FRIENDS, HISTORIC ROUTT COUNTY, HOLY NAME CATHOLIC CHURCH, HORIZONS, HOSPICE, HOUSING AUTHORITY, HOWELSEN ICE ARENA, HUMANE SOCIETY, INTEGRATED COMMUNITY, JUNIOR ACHIEVEMENT, K-LOVE KEEP ROUTT WILD, LEADERSHIP STEAMBOAT, LIFTUP OF ROUTT COUNTY, MOOSE BARROWS FOUNDATION, NORDIC COMBINED, NORTH ROUTT COMMUNITY CHARTER SCHOOL, NORTH ROUTT PRESCHOOL, NATIONAL COWGIRL MUSEUM, NPR – NATIONAL PUBLIC RADIO, NORTHWEST COLORADO AID, NORTHWEST COLORADO HEALTH, NORTHWEST COLORADO HOME HEALTH, NORTHWEST COLORADO CENTER FOR INDEPENDENCE, OLD TOWN HOT SPRINGS, OPERA STEAMBOAT, PARTNERS IN ROUTT COUNTY, PERRY-MANSFIELD PERFORMING ARTS SCHOOL & CAMP, PARKINSON’S ASSOCIATION OF THE ROCKIES, REPS – REACHING EVERYONE PREVENTING SUICIDE, ROCKY MOUNTAIN YOUTH CORPS, ROTARY, ROUTT COUNTY CRISIS SUPPORT, ROUTT COUNTY COUNCIL ON AGING, ROUTT COUNTY HUMANE SOCIETY, ROUTT COUNTY RIDERS, ROUTT COUNTY SEARCH & RESCUE, ROUTT COUNTY WILDFIRE MITIGATION COUNCIL, SELAH, SEMINARS IN STEAMBOAT, SCHOOL TRAILS MAP PROGRAM, SANCY SHAW MEMORIAL FUND, SK8 CHURCH, SLEEPING GIANT SCHOOL, SODA CREEK ELEMENTARY, SOUTH ROUTT LIBRARY, SOUTH ROUTT MEDICAL CENTER, SOUTH ROUTT SCHOOL DISTRICT, ST. PAULS EPISCOPAL CHURCH, STARS – STEAMBOAT ADAPTIVE RECREATIONAL SPORTS, STEAMBOAT ART MUSEUM, STEAMBOAT CREATES, STEAMBOAT CHRISTIAN ACADEMY, STEAMBOAT CHRISTIAN CENTER, STEAMBOAT DANCE THEATRE, STEAMBOAT FREE CONCERT SERIES, STEAMBOAT MONTESSORI, STEAMBOAT MOUNTAIN SCHOOL, STEAMBOAT ORCHESTRA, STEAMBOAT TENNIS & PICKLEBALL CENTER STEAMBOAT READING, STEAMBOAT SOCCER CLUB, STEAMBOAT SKATING CLUB, STEAMBOAT SPORTS BARN, STEAMBOAT STAGE RACE, SS ARTS COUNCIL, SS BOARD OF REALTORS COMMUNITY FOUNDATION, SS HIGH SCHOOL, SS HIGH SCHOOL AFTER PROM COMMITTEE, SS HIGH SCHOOL BOOSTER CLUB, SS HIGH SCHOOL DANCE SHOWCASE, SS HIGH SCHOOL PIC, SS PRO RODEO SERIES, SS WINTER SPORTS CLUB, SS YOUNG LIFE, STRAWBERRY PARK ELEMENTARY, STRINGS MUSIC FESTIVAL, STRINGS GUILD, THE CYCLE EFFECT, THE HAVEN ASSISTED LIVING, THE TRAVIS HOUSE, TOTALLY KIDS INC, TOWN OF HAYDEN, TREAD OF PIONEERS MUSEUM,TRUE NORTH, UNDISCOVERED EARTH, UNITED METHODIST CHURCH OF SS, UNITED WAY, USANS – USA NORDIC SPORTS, VISITING NURSE ASSOCIATION, VETERAN’S CENTER, WARHORSE RANCH, WOMEN’S GIVING CIRCLE, WESTERN HERITAGE PARTNERSHIP, YV AUTISM PROGRAM, YV BREAST CANCER AWARENESS, YV CHORAL SOCIETY, YV COMMUNITY FOUNDATION, YV DATA PARTNERS, YV FLY FISHERS, YV HOSPITAL FOUNDATION, YV PARKINSON’S SUPPORT NETWORK, YV SUSTAINABILITY COUNCIL, YAMPA WHITE GREEN ROUND TABLE, YOUTH HOCKEY, YOUTH LACROSSE, YVCF, YAMPA RIVER BOTANIC PARK, YOU OUT LOUD, YAMPATIKA,

In an effort to support the local community, our collaborative contributions to local organizations allow us to build and maintain meaningful relationships within our community.

PROCESS

WE WALK YOU THROUGH EVERY STEP OF THE SELLING PROCESS. From consultation to closing and beyond, we are a team. Our communication, expertise and resources create a selling experience that is streamlined and as stress-free as possible.

The Homeselling Process

INITIAL CONSULTATION

• Determine your needs and priorities

• Review options and select appropriate working relationship

• Discuss Marketing Plan

• Establish Pricing Strategy

DESIGN & IMPLEMENT MARKETING PLAN

• Complete home enhancement recommendations

• Carry out scheduled marketing activities

• Show the property to brokers and prospective buyers

• Communicate with you on a regular basis

• Monitor results of marketing activities

• Modify Marketing Plan and Pricing Strategy as necessary

REVIEW OFFER AND REACH AGREEMENT WITH BUYER

• Buyer’s real estate professional presents offer

• Discuss and clarify proposed terms and conditions

• Negotiation; possible counter offers

• Reach final agreement

COMPLETE SETTLEMENT PROCESS

• Deposit of buyer’s earnest money

• Sign documents

• Title search; preliminary title report to buyer

• Inspections

• Removal of remaining contingencies

• Buyer’s final walk-through of property

• Loan funding/balance of funds from buyer

• Recording of title

• Relocation of seller; possession of property by buyer

AFTER-SALE SERVICE

• Help you find your next home, as needed

• Assist you with relocation, as needed

• Provide resources for other after-sale homeowner needs

Pricing Strategy

UNDERSTANDING YOUR PROPERTY’S VALUE

The existing pool of prospective buyers determines a property’s value based on:

• Location, design, amenities and condition

• Availability of comparable (competing) properties

• Economic conditions that affect real property transactions

Factors that have little or no influence on the market value of a house include:

• The price the seller originally paid for the property

• The seller’s expected net proceeds

• The amount spent on improvements

The impact of accurate pricing:

• Properties priced within market range generate more showings & offers, & sell in a shorter period of time

• Properties priced too high have a difficult time selling

DANGER OF OVERPRICING

• Few buyers are attracted and fewer offers received

• Marketing timing is prolonged and initial marketing momentum is lost

• The property attracts “lookers” and helps competing houses look better by comparison

• If a property does sell above true market value, it may not appraise and the buyers may not be able to secure a loan

• The property may eventually sell BELOW market value

PERCENT OF BUYERS WHO WILL VIEW PROPERTY

My Job Upon Receiving An Offer

NEGOTIATE THE AGREEMENT

• Explain the offer to you and answer your questions

• Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you

• Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you

COMPLETE THE TRANSACTION

• Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have

• Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward

• Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, to ensure a timely closing

• Arrange for a pre-closing walkthrough of the property

• Assist you in handling details required for the completion of the transaction

• Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.

FOLLOW UP AFTER THE SALE CLOSES

• Confirm that all your real estate-related needs have been met, and provide information on service providers you may require

• Offer relocation assistance, if moving to a new area

• Help you locate a new home, if remaining in this area

What You Can Do As a Seller

GENERAL

• Maintain the property in ready-to-show condition

• Ensure that the house is easily accessible to real estate professionals (lock box and key)

• Try to be flexible in the scheduling of showings

• When you are not at home, let me know how you can be reached in case an offer is received

• If approached directly by a buyer who is not represented by a real estate professional, please contact me—do not allow them into the property unescorted

• Remove or lock up valuables, jewelry, cash and prescription medications

• If possible, do not be present when the property is being shown

• Securely pen up pets, or take them with you

• Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell

• Collect the business cards of real estate agents who preview your home, pass them on to me

• Let me know of any change in the property’s condition that would need to be disclosed to buyers

• Be available to review the price/condition of your property if it hasn’t sold in a reasonable period of time

• Contact me at any time with questions or concerns

PREPARING YOUR PROPERTY FOR SHOWINGS

• Disassociate yourself from your home—Remember your house is a product to be sold

• De-Personalize—Pack up personal photographs and family heirlooms. Buyers can’t see past personal artifacts, and you don’t want them to be distracted

• De-Clutter!—Pack up knickknacks, clean off everything on kitchen counters, put items away in bathrooms, organize closets/cupboards, put away toys

• Examine carefully how furniture is arranged and move pieces around until it makes sense

• Rent a storage unit if necessary—Almost every home shows better with less furniture. Remove pieces of furniture that block or hamper paths and walkways and put them in storage

• Make minor repairs—Replace burned-out light bulbs, patch holes in walls, fix leaky faucets, fix doors that don’t close properly, kitchen drawers that jam, replace cracked floor or tiles

• Make the house sparkle—Clean dishes, make beds, empty wastebaskets, vacuum, clean floors, dust, clean out cobwebs, wash windows, re-caulk tubs, showers and sinks, replace worn carpet and drapes

• Odors are a no-no—Clean and air out any musty smelling areas, get rid of pet or smoking odors

• Consider painting walls neutral colors, especially if you have grown accustomed to purple/pink

• Check Curb Appeal—Shovel walkways/plow driveway, mow lawn, trim hedges/shrubs, remove the clutter (toys, yard tools etc.), take care of oil spots in driveway, paint if necessary, park car in the garage/on road