Dar_ChLoe LP 2022_JULY by Steamboat Sotheby's International Realty

S T E A M B O AT S O T H E B Y ’ S I N T E R N A T I O N A L R E A LT Y

A D V A N T A G E

DA R L I N DA & C H L O E

DA R L INDA B A LDINGER & C HLO E LAWRENC E

DARLINDA

Raised in Mississippi, Darlinda first fell in love with Steamboat Springs and the Yampa Valley when she attended Perry Mansfield Dance Camp in 1967. She moved permanently to Steamboat with her daughter, ChLoe, in 1973. Darlinda began her real estate career in the middle 70’s and in 1980 founded Maxwell Management, Ltd., which was later merged into Steamboat Premier Proper ties. She is a past director of The Chamber Resort and the Board of Realtors. Presently she is serving as Past Chair on the Strings Music Festival Board. Darlinda has been involved with many aspects of real estate, including development, sales and management. CHLOE

Raised in Steamboat, ChLoe finds that the Yampa Valley is the most perfect place to call home. ChLoe left the valley to attend college, then went on to the Denver area and a career with a top rated community builder, giving her a solid background in construction and real estate sales. She moved back to Steamboat with her husband, Elliot, in order to raise her family here. Her goal is to see Steamboat through its current growth while maintaining the natural beauty of the valley and keeping Steamboat’s Western spirit alive. ChLoe feels very for tunate to be working side-by-side with her family and she is sure that her young son, Cash, will fall in love with skiing and the mountains as much as she did as a young girl.

ABOUT US WE GET IT WE GET THAT the decision to sell your property is a stressful and complicated one.

This isn’t just a “real estate transaction” to you, and it isn’t to us either. Whether the property you are considering selling is your personal residence that you built from the ground up and where you raised your kids, or it is an investment property, the process to list and sell can be emotional and stressful. We get it, and we will be there with you every step of the way. WE GET THAT when you hire us, you are choosing to work with us. We appreciate

and value the trust that you put in us. For that reason, when you list with us, you will only work with us. You won’t be handed off to an assistant, a team member or anyone else. We handle all of our business ourselves, with a personal touch and with the kind of attention that you deserve. We get it. WE GET THAT you expect results. You may or may not care about the details of

listing and marketing your property. We can work collaboratively with you and keep you in the loop as we move through the process, or you can leave it all to us and rest easy knowing that we are working hard to find the buyer for your property as quickly as possible, to get it sold for as high a price as possible. We get it. WE GET THAT you don’t want to be lost in the shuffle. One key differentiating

point of our business is that we are selective in the listings that we take. We only take a limited number of listings, so that we can give each of our clients the personalized attention that we promise. We believe in quality over quantity, which is why over 90% of our business comes from referrals and past clients. WE GET IT When you make the decision to list your property, you expect

professional advice and guidance, personal attention and excellent communication, and results. We get it, and we deliver all of this and more.

A WA R D S & A C H I E V E M E N T S

2016, 2021 TO P PRO DU C ING TEAM 2 016, 2017, 2018, 2019, 2020, 2021 GLO B AL S U MMIT AWARD 2016 TOP RES IDENTIAL S ALE

DARLINDA B ALDINGER & CHLOE LAWRENCE

Through our marketing expertise and Sotheby’s International Realty’s outstanding marketing we have created new opportunities for our Buyers and Sellers. Our clients made it possible for us to be the Top Producing Team 2-Years. We thank you for your referrals and your trust in us to navigate the market for you!

RECENT SIGNIFICANT SALES

FALCONHEAD NORTH

FALCONHEAD SOUTH

SOLD FOR $4,500,000

SOLD FOR $5,650,000

LAKE C ATAMOUNT LOTS

3 LAKE C ATAMOUNT C ABINS

SOLD FOR $1,600,000 & $1,725,000

SOLD FOR $1,300,000 – $1,950,000

3 BEAR CLAW UNITS

FLATTOPS AT WILDHORSE

SOLD F OR $875,000 – $1,625,000

SOLD FOR $2,200,000

RECENT SIGNIFICANT SALES

HEAVENLY VIEW LODGE

MARABOU LUXURY

SOLD FOR $2,900,000

SOLD FOR $1,645,000

RIVERFRONT HORSE PROPERTY

STORM MOUNTAIN RANCH

SOLD FOR $3,650,000

SOLD FOR $5,700,000

THE PORCHES

ONE SKI TRAIL LANE

SOLD FOR $2,250,000

SOLD FOR $4,487,500

RECENT SIGNIFICANT SALES

PRIVATE SANCTUARY RETREAT

ONE STEAMBOAT PLACE

SOLD FOR $3,050,000

SOLD FOR $2,812,500

PENDING

A PLAZA

151 RANCH

RIVERVIEW LOTS

SOLD FOR $3,330,000

SOLD FOR COMBINED $13,550,000

SUMMIT CREEK RANCH

EDGEMONT #2803

SOLD FOR $2,375,000

SOLD FOR $4,375,000

RECENT SIGNIFICANT SALES

PROVEN SUCCESS AT BEAR CLAW BEAR CLAW II #407

2BD/2B A

$875,000

BEAR CLAW II #613

4BD/4B A

$1,625,000

BEAR CLAW II #311

2BD/2B A

$801,000

BEAR CLAW II #512

3BD/2B A

$745,000

EDGEMONT

#2604 3BD/3.5B A $2,418,000

EDGEMONT

#2803

5BD/5B A

$4,375,000

BRAND

EXPOSURE

ONLINE

LO C A L

PROCESS

A D VA N TA G E

BRAND

ON LY O NE R E A L E S TAT E B R A ND H A S I T A L L We have heritage, a global network of offices and brokers, and a reputation for delivering the highest level of service and results. We are networked to share knowledge and resources. We are greater than the sum of our par ts.

BRAND

WE ARE CONNECTED

SOTHEBY’S AUCTION HOUSE

SOTHEBY’S INTERNATIONAL REALTY

SIR AFFILIATE NETWORK

STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY

ON LY O NE R E A L E S TAT E B R A ND H A S I T A L L We are SSIR, and we are your gateway to the exclusive resources of a diverse Global Brand and the local exper tise of the Steamboat Springs Lifestyle. When you work with a SSIR realtor, you get US ALL.

BRAND

S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y I N T E R N AT I O N A L R E A L T Y

In 1976, Sotheby’s International Realty was launched from the same passion that guides the Sotheby’s Auction House.

With over 22,500 sales associates in approximately 990 offices and 72 countries and territories, the Sotheby’s International Realty brand has the additive framework and infrastructure to unite extraordinar y homes with extraordinar y people no matter what their location.

BRAND

SSIR–WHO WE ARE

M O U N TA I N O F F I C E

MAIN OFFICE

D OW N TOW N O F F I C E

1855 Ski Time Square Drive

610 Marketplace Plaza

56 Ninth Street

OFFICES

Strategically located on the Ski Mountain, in the hear t of downtown and at the gateway to Mt Werner and Steamboat Ski Area

Our dedicated team of professionals are collectively focused on upholding the quality standards and service that are synonymous with Sotheby’s International Realty.

90+

Full-time real estate professionals who network together within a culture of high standards for excellency.

SUPPORT STAFF

AGENTS

OPEN

DAYS/WK

A real estate professional is available 7 days a week to field inquiries and answer questions or to show your proper ty to prospective buyers.

BRAND

S S I R R E G I O N A L A F F I L I AT E S Sotheby’s International Realty has earned a dominant presence in Colorado with 28 offices in 18 key markets and a team of professional brokers who collectively sell more real estate in Colorado than any other brand.

STEAMBOAT SPRINGS

d 40

25 d

40 d

EDWARDS

GLENWOOD SPRINGS 70

VAIL

CARBONDALE BASALT 70 d

SNOWMASS VILLAGE

ASPEN

BOULDER

70 d

DENVER

EVERGREEN

BRECKENRIDGE

GREENWOOD VILLAGE

CASTLE ROCK 25 d

CRESTED BUTTE

TELLURIDE DURANGO

We can connect individually and personally to ever y regional, national and global affiliate to make sure your property reaches the largest audience of qualified buyers. Local, national or global, we have more than connections; we have faces, names and relationships.

BRAND

MARKET SHARE Steamboat Sotheby’s International Realty is committed to providing our clients with the best possible selling experience and believe the numbers below show our effectiveness.

% VOLUME SOLD IN 2020

UNITS SOLD IN 2020

TOP REAL ESTATE FIRMS IN STEAMBOAT

40%

800

30%

700 600

25%

500 20% 400 15% 300 10%

IN 2020 SSIR PARTICIPATED IN

62% SAL ES $1M–$2M

50%

64%

SAL ES UNDER $750K

SA LE S $750K –$1M

68%

67%

100%

S A LE S $ 2 M–$4M

S A LE S OVE R $4M

S A LE S OV E R $6M

AGENCY E

AGENCY D

AGENCY B

AGENCY E

0 AGENCY D

0% AGENCY C

100

AGENCY B

AGENCY C

200

BRAND SOTHEBY’S INTERNATIONAL REALTY® SOTHEBY’S INTERNATIONAL REALTY® SOTHEBY’S SOTHEBY’S INTERNATIONAL INTERNATIONAL REALTY® REALTY®

L U X U RY L E A D E R

PR PRShare ShareofofVoice Voice PUBLIC PUBLICRELATIONS RELATIONSSHARE SHAREOF OFVOICE VOICE PUBLIC RELATIONS SHARE OF VOICE

PUBLIC PUBLIC RELATIONS RELATIONS SHARE SHARE OFOF VOICE VOICE

REACH REACH REACH

VOLUME VOLUME VOLUME

SOTHEBY’S INTERNATIONAL REALTY Douglas Elliman

Coldwell Banker

Engel & Volkers

Compass

Berkshire Hathaway Home Services Leading RE

Knight Frank

Keller Williams Realty

Christies International Real Estate

JANUARY 1, 2019 – NOVEMBER 25, 2019

- NOVEMBER JANUARY JANUARY 2019 1,--2019 NOVEMBER 25, 2019 25, 2019 -NOVEMBER JANUARY 1,2019 2019 NOVEMBER 25,2019 2019 JANUARY 1,1, 25, Source: Meltwater, Source: Meltwater, January 2018 January – June 2018 2018 – June 2018 Source:Meltwater, Meltwater,January January2018 2018––June June2018 2018 Source:

THE VOICE OF LUXURY REAL ESTATE

The The Voice Voice ofitLuxury of Luxury Luxury Real Real Estate Estate The Voice of When comes to high-quality real estate, we drive the When When itcomes comes it comes tohigh-quality high-quality to high-quality real real estate, estate, we we drive drive the the conversation. conversation. conversation. Our public relations team fosters relationships When comes to high-quality real estate, we drive drive the conversation. When itit to real estate, we the conversation. OurOur public public relations relations team team fosters fosters relationships relationships with with leading leading media media with leading media outlets who generate awareness of Our public relations team fosters relationships with leading media Our public relations team fosters relationships with leading media Sotheby’s International Realty brand andInternational position our Realty outlets outlets whothe who generate generate awareness awareness of the of the Sotheby’s Sotheby’s International International Realty outlets who generate awareness of the the Sotheby’s International Realty outlets who generate awareness of Sotheby’s Realty proprietary global network asglobal theglobal voice of luxury realthe estate. brand brand and and position position our proprietary proprietary network network as the as voice voice of brand and position ourour proprietary global network as the the voice of of brand and position our proprietary global network as voice of luxury luxury realreal estate. estate. luxury real estate. luxury real estate.

EXPOSURE

N OB ODY D O E S MO R E T H A N STEA MBOAT S OT H E BY ’ S IN TERN AT I O NA L R E A LT Y TO P ROM OT E YO U R P RO P E RT Y. The process at SSIR is structured and scientific, with a strategic objective to create the kind of exposure that will generate inquiries that lead to showings, and ultimately to the sale of your proper ty.

EXPOSURE

MARKETING PLAN TIMELINE Steamboat Sotheby’s International Realty offers the most comprehensive marketing exposure available. From print adver tising to exposure on the internet, our goal is to reach as many potential buyers as possible in an effor t to sell your proper ty as quickly as possible and for the highest price possible. WITHIN O NE WEEK • Install in-unit “For Sale” sign • Assist you in the staging of your proper ty • Have professional photos taken • Enter into Multiple Listing Service and SSIR’s DASH System • Present proper ty at weekly SSIR’s sales staff meeting • Proper ty information sent to SteamboatSIR.com • Proper ty sent to many other syndication par tners websites • Email blast to 300+ brokers in Steamboat announcing the new listing • High-end fliers created for distribution to potential customers, and displayed in our high-traffic office locations • Work with proper ty manager to attain rental history, rating sheet, HOA documents including meeting minutes and financial repor ts

W ITHIN O NE MO NTH • Adver tise proper ty in the Steamboat Pilot and Today • Send reminder email blast to 300+ brokers in Steamboat • Put proper ty on MLS Tour (Broker open tour) • Submit proper ty to magazines for publication and distribution in the next available issue of Steamboat Homefinder and The Collection • Prepare and send a postcard mailing campaign • Create a vir tual/video tour of the proper ty for internet syndication

O NGO ING • Set up all showings • Follow up on all showings and provide any additional information or resources requested by potential buyers • Marketing materials updated – current photos and information • Maintain regular communication with you regarding showings, feedback, and overall market conditions and activity

EXPOSURE

G L O B A L B R A N D A DV E RT I S I N G Sotheby’s International Realty’s global marketing strategy puts the brand front and center to the world’s most affluent clientele, and drives viewers to our websites where we get our most qualified leads. More than Zillow, Trulia, and Realtor.com combined.

Sotheby’s International Realty’s Global Media Plan generates over one billion impressions through hand-selected media powerhouses.

EXPOSURE

G L O B A L P RO P E RT Y A DV E RT I S I N G Through the SIR brand we have the oppor tunity to par ticipate in a print and digital listing adver tising program that leverages high-profile, global media par tners to offer a targeted reach to qualified buyers.

The strong presence we maintain in print publications and with our digital property advertising fosters important brand recognition, significant impressions and drives traffic to our websites.

EXPOSURE

L O C A L B R A N D A DV E RT I S I N G Steamboat Sotheby’s International Realty creates on-going ad campaigns strategically aimed to drive viewers to the steamboatsir.com website or to the three Steamboat SIR offices.

BIG OR SMALL. HUMBLE OR GRAND. LET US SHOW YOU THE WAY HOME.

EVERY PROPERTY HAS A STORY. Let us help you tell yours.

EVERY PROPERTY HAS A STORY.

A home is not just about bedrooms, bathrooms and finishes. It is about your

LUXURY IS AN EXPERIENCE NOT A PRICEPOINT

family, your friends and your memories.

M U R PH Y- L A R S EN R A NC H HO M ES I TES O F F ER ED BY S TEA M BOAT S I R

A home is the story of your life.

We are here to help you write your next chapter. S T E A M B O AT S I R . C O M

970.879.8100

A home is not just about bedrooms,

| S T E A M B O AT S I R . C O M

bathrooms and finishes. It is about your family, your friends and your memories. A home is the story of your life.

EVERY PROPERTY HAS A STORY. Let us help you tell yours.

We are here to help you write your next chapter.

970.879.8100

| S T E A M B O AT S I R . C O M

EVERY PROPERTY HAS A STORY. Let us help you tell yours.

EVERY PROPERTY HAS A STORY. Let us help you tell yours. A home is not simply a collection of bedrooms, bathrooms and finishes. It is the place where you have raised your family, spent vacations, invested your life savings, made priceless memories.

When the time comes to sell, don’t simply list your property —tell your story.

EVERY PROPERTY HAS A STORY. Let us help you tell yours.

970.879.8100

| S T E A M B O AT S I R . C O M

A home is not just about bedrooms, bathrooms and finishes. It is about your family, your friends and your memories. A home is the story of your life.

A home is not just about bedrooms, bathrooms and finishes. It is about your family, your friends and your memories.

We are here to help you write your next chapter.

970.879.8100

| S T E A M B O AT S I R . C O M

A home is the story of your life.

We are here to help you write your next chapter.

A home is not just about

970.879.8100

| S T E A M B O AT S I R . C O M

bedrooms, bathrooms and finishes. It is about your family, your friends and your memories.

We are here to help you write your next chapter.

A home is the story of your life.

970.879.8100

| S T E A M B O AT S I R . C O M

High quality local brand advertisements reflect the quality of the Steamboat Sotheby’s International Realty brand and its understanding of the local lifestlye which increases the effectiveness of driving buyers to the steamboatsir.com website where they can inquire about a property.

EXPOSURE

L O C A L P RO P E RT Y A DV E RT I S I N G Every real estate firm adver tises in local media, but no real estate firm has the overwhelming saturation of local and regional print and digital media that Steamboat Sotheby’s International Realty offers. A

D M pt 5 P s ePYM –

today

D M pt 5 P s eP M –

Saturday September 3, 2016

Steamboat Springs, Colorado

FREE

Vol. 28, No. 213

RO UT T

C O UN T Y ’ S

DAI LY

SteamboatToday.com

N EW S PAP ER

22001186

LABOR DAY DAY HOME HOME TOUR LABOR TOUR

T H E U LT I M AT E S K I R E T R E AT

$5,600,000

# 7 7013 6 7

Falconhead North is nestled against Mt. Werner and captures panoramic views of the entire valley. This home has a supreme location and an exceptionally well-designed floor

5 S U P R E M E M O U N TA I N R E T R E AT

$5,495,000

# 619 012 8

Falconhead South is a mountainside retreat with 360-degree views from the Flat Tops, to the ski area base, and all the way to Sleeping Giant. The home is nestled against Mount

7 13 15

16 18

SKI- IN/SKI- OUT LUXURY CONDOMINIUM

$2, 375,000

sotheby’s international realty and the sotheby’s international realty logo are registered (or unregistered) service marks used with permission. sotheby’s international realty affiliates llC fully supports the principles of the fair housing act and the equal opportunity act. each office is independently owned and operated. if your property is listed with a real estate broker, please disregard. it is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. #5089060

Edgemont offers the very best in ski-out/ski-in locations. This 3-bedroom, den sleeps like a four bedroom and is one of the most spacious units available w/ two entries and amazing

DARLINDA BALDINGER & CH LO E L AWRENCE

OPEN HOUSE

S T WITH E A MINCREDIBLE B O A T LOUTDOOR O C A L BSPACES ROKERS.COM OUTDOOR FIREPLACE

TODAY 2-5

c 970.846.7192 o 970.879.7800 x118 SteamboatLocalBrokers.com O:

970. 879.780 0

970. 846.7 192

D A R L I N D A . B A L D I N G E R @ S T E A M B O AT S I R . C O M e a c h o f f i c e i s i n d e p e n d e n t l y o w n e d a n d o p e ra t e d

OPEN HOUSE

TODAY 1–4PM

On 1.09 acres bordering Fish Creek 5+ Bedrooms with carriage house 2 master suites including main floor master Gourmet kitchen with side room & fireplace Temperature & humidity controlled wine room

3040 TEMPLE KNOLL • THUNDERHEAD BASE

$3,995,000

# S16 214 2

7 BEDROOMS 8.5 B AT H S

SQ FT

G R E AT R E N TA L S

Mt Werner to Burgess Crk, L on Temple Knoll, at top on R

| DOWNTOWN

970.870.8885

$5, 200,000

# S16 0 95 9

6+ 6+

BEDROOMS B AT H S

8,441 S Q F T 50.5 A C R E S

FREE TOUR. Hwy SELF-GUIDED 40 to 131, L on 18 to Lake Catamount, R on 14C, on R

september 3

Visit any or all 970.846.7192 properties at your leisure! DARLINDA BALDINGER

1PM – 5PM

T O D AY

FREE SELF-GUIDED TOUR

1PM – 5PM

Visit any or all properties at your leisure!

september 1

Keeping you current

Impeccably buIlt to last

Behind the gate in Stonebridge Park and nestled in the woods of one of Steamboats premier neighborhoods lies a refuge of privacy and luxury. Guarded by the mountains and trees, this “Waterfront Castle in the Woods” is surrounded by forests on both sides and hugged by Fish Creek in the back creating an enchanting oasis with gardens, stone patios, and outdoor kitchen area. There are 2 master suites, including a main floor master and a charming carriage house, all included in this 5+ bedroom manor.

970.879.8100

3 2 1 2 0 C O U N T Y R D 1 4 C • L A K E C ATA M O U N T

T O D AY

$4,195,000

S T E A M B O AT S I R . C O M

970.846.7192

1058 Graystone Court • Gated Community steamboat sprinGs

DARLINDA BALDINGER

| MAIN OFFICE

6,873

Darlinda Baldinger & ChLoe Lawrence

• • • • •

MOST AFFORDABLE SKI- IN/OUT

1855 Ski Time Square Drive Steamboat Springs, CO 80487

79.7800

S t e a m b o at

ME TOUR

Constructed to the highest quality and standard, this home also features a two-story library and an incredible kitchen with a sitting room and fireplace for entertaining. Enjoying its private setting, this one-of-a-kind home in the heart of the Yampa Valley is close to everything and lies perfectly in the between the Ski Area and downtown Steamboat Springs.

IN LAKE CATAMOUNT

SOLD

OPPORTUNITY

SOLD

Perfect Lots For Sale AT LAKE CATAMOUNT 1 8 5 5 SKI T IM E SQUARE DRIVE ST EAMBOAT SPRINGS, CO 8 0 4 8 7

32715 & 32765 WATERS EDGE CT 3 bdrm, 4 bath Catamount Cabins SOLD FOR $1,600,000 & $1,600,000 33600 LONE PINE 29100 YOWELL LN

33455 LUGON TRL 49+ ACRES

43+ ACRES

32120 COUNTRY ROAD 14C

29750 HARRISON TRAIL

50+ac, luxury home + guest home, unobstructed lake views OFFERED AT $5,200,000

35.3 acre lot overlooking Lake Catamount SOLD FOR $1,725,000

38+ ACRES

Only lakefront lot available Borders Nat’l Forest and Overlooks Pleasant Valley with dock privilege overlooks Lake Catamount and Lake Catamount

$1,595,000

$895,000

$799,000

970.846.7192

970.879.7800

DARL INDA.BAL DINGER@SIR.COM ST EAM BOAT L OCAL BROKERS.COM If you are currently working with another Realtor®, this is not meant to be a solicitation.

Waterfront Luxury in the Woods Steamboat Springs

No matter what publication you pick up, we will have a strong presence, advertising our featured listings and driving traffic to our website and local offices. The advertising saturation and brand recognition expose your property to the broadest range of potential buyers possible.

EXPOSURE

THE COLLECTION Produced twice a year, The Collection is our exclusive magazine featuring locally curated content and showcasing the proper ties we represent throughout Steamboat and the Yampa Valley. More of a coffee table magazine than a real estate magazine, it has excellent shelf life and is recognized as one of Steamboat’s premier magazines.

N O I T C E L L CO THE COLLECT IO

THE

19/20 WINTER 20

SU MM ER

20 19

Exclusive placement in the arrivals and departures areas of Yampa Valley Regional Airport, Atlantic Aviation Private Jet Terminal, in rental properties and high traffic locations throughout Steamboat, as well as digital distribution and a direct mail campaign, allow us to reach potential buyers who are interested in the Steamboat lifestyle.

EXPOSURE

OPEN HOUSE EVENTS On-going open house events are promoted by Steamboat SIR. Brokers leverage this effor t through customized adver tising campaigns, press releases, the Steamboat SIR website and social media. 2019

LABOR DAY HOME TOUR

See tomorrow’s paper for details!

GET A SNEAK PEAK OF THE TOUR

Visit us on Facebook or at bit.ly/hometour2019

970.8 79.810 0

TOMORROW

august 31 1PM – 5PM

FREE SELF-GUIDED TOUR Visit any or all properties at your leisure!

Our open house events are promoted across many media channels, resulting in excellent attendance at the events.

EXPOSURE

S I G N AG E Every new listing at Steamboat Sotheby’s International Realty proudly displays the most recognized real estate sign in the world.

No other brokerage in Steamboat has the brand recognition that Steamboat SIR does. The Sotheby’s International Realty brand is synonymous with quality and ser vice.

EXPOSURE S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®

2 0 2 0 - 2 0 2 1 PLAN MARKETING 2020 MARKETING

PLAN

GLOBAL BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES THE WALL STREET JOURNAL

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THURSDAY ARTICLE BUYOUT

MANSION GLOBAL HOMEPAGE PROMOTION

IMMOBILIENSCOUT24 BANNER ADS FACEBOOK ADS

THE NEW YORK TIMES REAL ESTATE SLIDESHOW SPONSORSHIP CUSTOM EDITORIAL SERIES (THE VIEWPOINT) CROSS PLATFORM BANNER ADS REAL ESTATE FIND A HOME VIDEO BLOCK PROPERTY LISTING SYNDICATION (US, INTERNATIONAL, NYC)

THE FINANCIAL TIMES PROPERTY LISTING AND VIDEO SYNDICATION EXCLUSIVE LIFESTYLE SECTION SPONSORSHIP $1M+ FEATURED LISTING SHOWCASE EXCLUSIVE E-ALERT SPONSORSHIP HOWTOSPENDIT.COM HOUSE & GARDEN TAKEOVER SPONSORSHIP HOUSE & HOME FULL PAGE AD

DWELL MONTHLY PROPERTY LISTING FEATURES HOMEPAGE HERO FEATURED PROPERTY FEATURED PROPERTIES ON HOMES, REAL ESTATE, HOME TOURS, & KITCHEN CHANNELS FEATURED PROPERTIES ON REAL ESTATE ARTICLES FEATURED PROPERTY INSTAGRAM POST FEATURED PROPERTY FACEBOOK POST “DAILY DOSE” EMAIL NEWSLETTER PROPERTY FEATURE BANNERS ADS ON HOMES, REAL ESTATE, HOME TOURS, & KITCHEN CHANNELS CROSS PLATFORM BANNERS ADS QUARTERLY INSTAGRAM POST QUARTERLY EMAIL NEWSLETTER FEATURE

BLOOMBERG PROPERTY BANNER CAROUSEL FEATURED PROPERTY FACEBOOK SPONSORSHIP FEATURED PROPERTY INSTAGRAM SPONSORSHIP CROSS PLATFORM BANNER ADS

EXPOSURE S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®

2 0 - 2 0 2 1 M A R KPLAN ETING 20202 0MARKETING

PLAN

C O N T. . .

GLOBAL BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES ARCHITECTURAL DIGEST

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REAL ESTATE PAGE SPONSORSHIP REAL ESTATE CONTENT OWNERSHIP FEATURED PROPERTY INSTAGRAM SPONSORSHIP AD MEXICO: ARCHITECTURE SECTION SPONSORSHIP (15 DAYS OF EACH MONTH) AD MEXICO: CROSS PLATFORM BANNER ADS (15 DAYS OF EACH MONTH)

LUXURY ESTATE CROSS PLATFORM BANNER ADS PROPERTY LISTING, VIDEO & VIRTUAL TOUR 360 SYNDICATION FEATURED PROPERTY SHOWCASE FEATURED PROPERTY ARTICLES

PROPGOLUXURY PROPERTY LISTING SYNDICATION (PROPGO, ZAOBAO, CN.NYTIMES) CROSS PLATFORM BANNER ADS HOME PAGE CAROUSEL FEATURED VIDEO LISTING FEATURED PROPERTY SOCIAL MEDIA PROMOTION E-NEWSLETTER

JUWAI LUXE LISTING PROMOTION CLICK-TO-TRANSLATE LISTING & PROPERTY VIDEO SYNDICATION FEATURED LISTING ENHANCEMENTS IN SEARCH RESULTS BRAND LIFESTYLE & PROPERTY PAGE BRAND EDITORIAL CONTENT PROMOTION (CHINESE TRANSLATED) CROSS PLATFORM BANNER ADS WEIBO NEWSLETTER WECHAT NEWSLETTER TOUTIAO NEWSLETTER CHINA HELP DESK SERVICE

NIKKEI PROPERTY LISTING & VIDEO SYNDICATION HOME PAGE CAROUSEL VIDEO SLIDESHOW (23% SOV) CROSS PLATFORM BANNER ADS FEATURED PROPERTY ARTICLE (TRANSLATION INCLUDED) PRINT ADS ASIAN REVIEW PRINT AD E-NEWSLETTER

EXPOSURE S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®

2 0MARKETING 2 0 - 2 0 2 1 M A R KPLAN ETING 2020

PLAN

C O N T. . .

GLOBAL BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES ELLE DÉCOR

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ELLEVATED ENTERTAINING SERIES FEATURED PROPERTY GALLERIES SPONSORED ARTICLES BRAND CONTENT PAGE NEWSLETTER & SOCIAL MEDIA BRAND CONTENT PROMOTION CROSS PLATFORM SUPER HERO UNIT MARKET TARGETED BANNER ADS CROSS PLATFORM BANNER ADS

EXPANSIÓN ELLE DÉCOR PRINT ADS QUIEN PRINT ADS EXPANSIÓN PRINT ADS AIRE PRINT ADS ACCENT PRINT ADS CROSS PLATFORM BANNER ADS EDITORIAL CONTENT PROPERTY FEATURES BRAND VIDEO PROMOTION FEATURED PROPERTY INFOGRAPHICS E-NEWSLETTERS PROPERTY LISTING & VIDEO SYNDICATION

JAMES EDITION CROSS PLATFORM BANNER ADS PROPERTY LISTING & VIDEO SYNDICATION

ROBBREPORT PROPERTY LISTING SYNDICATION CROSS PLATFORM BANNER ADS

INMAN LEADING IN LUXURY

CONSUMER TARGETED ADVERTISING

CONDÉ NAST, HEARST MEDIA AND DOW JONES FACEBOOK, INSTAGRAM AND LINKEDIN GOOGLE DISPLAY NETWORK TRADE DESK

EXPOSURE S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®

2 0MARKETING 2 0 - 2 0 2 1 M A R KPLAN ETING 2020

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SIGNATURE PUBLICATIONS Jan

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RESIDE: QUARTERLY PUBLICATION SOTHEBY’S MAGAZINE PREFERRED MAGAZINE

PRINT PROPERTY ADVERTISING PROGRAM

THE WALL STREET JOURNAL THE NEW YORK TIMES MAIN NEWS SECTION THE NEW YORK TIMES SPECIAL SECTIONS THE NEW YORK TIMES INTERNATIONAL EDITION THE NEW YORK TIMES INTERNATIONAL EDITION WRAPS THE NEW YORK TIMES TAKEOVER ASIA TATLER BLOOMBERG MARKETS BOAT INTERNATIONAL BOSTON MAGAZINE FINANCIAL TIMES HAUTE LIVING JUWAI.COM PROPERTY CATALOG/MAGAZINE LOS ANGELES TIMES WRAP LONDON TELEGRAPH TAKEOVER OCEAN HOME ROBB REPORT THE SUNDAY TIMES (UK) CARLYLE HOTEL VITRINE DISPLAY

DIGITAL PROPERTY ADVERTISING PROGRAM (PLANS BY LIFESTYLE, FEEDER MARKET) Jan

Feb

DIGITAL ADVERTISING PLANS AND NEWSLETTERS BY MEDIA PARTNER, LIFESTYLE, FEEDER MARKER

MONTHLY PACKAGES AVAILABLE

SEARCH ENGINE MARKETING Jan GOOGLE BING YAHOO! YOUTUBE

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EXPOSURE S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®

2 0MARKETING 2 0 - 2 0 2 1 M A R KPLAN ETING 2020

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SOTHEBY’S AUCTION HOUSE ADVERTISING OPPORTUNITUES Jan

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EVENTS

SPONSORSHIP PACKAGES AVAILABLE

SELECTS, PREFERRED AND OTHER EMAIL OPPORTUNITIES

SPONSORSHIP PACKAGES AVAILABLE

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LOCATION PAGES ON SOTHEBYS.COM BANNERS ON HOMEPAGE OF SOTHEBYS.COM

SOCIAL MEDIA Jan

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EXTRAORDINARY PROPERTY OF THE DAY EXTRAORDINARY LIVING BLOG YOUTUBE: DAILY FEATURED VIDEOS FACEBOOK, INSTAGRAM, TWITTER, LINKEDIN, GOOGLE+, PINTEREST

LISTING SYNDICATION (ALL SITES LISTED ON THE “GRID” PLUS THE FOLLOWING)

APPLE TV SIR MOBILE SIR TOUCH GALLERY CASCADING WEBSITES (DISTRIBUTION TO OVER 100 WEBSITES CONNECTED TO SOTHEBYSREALTY.COM)

CONFIDENTIAL (PRIVATE LISTINGS PROGRAM)

PREFERRED NEWSLETTER (SOTHEBY’S CLIENTS) TOP AGENTS DISTRIBUTION

EXPOSURE

S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®

2020 EXCLUSIVITY 2020-2021 EXCLUSIVITY OVERVIEW

OV E RV I E W

BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES THE WALL STREET JOURNAL

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THURSDAY ARTICLE BUYOUT

THE NEW YORK TIMES REAL ESTATE SLIDESHOW SPONSORSHIP CUSTOM EDITORIAL SERIES (THE VIEWPOINT) REAL ESTATE FIND A HOME VIDEO MODULE

THE FINANCIAL TIMES LIFESTYLE EXCLUSIVE LISTINGS LIFESTYLE EXCLUSIVE DISPLAY BANNER ADS EXCLUSIVE E-ALERT SPONSORSHIP HOWTOSPENDIT.COM HOUSE & GARDEN TAKEOVER HOUSE & HOME FULL PAGE AD

DWELL MONTHLY PROPERTY LISTING FEATURES HOMEPAGE HERO BANNER HOMEPAGE FEATURED REAL ESTATE PROMOTIONAL TILE

BLOOMBERG PROPERTY BANNER CAROUSEL

ARCHITECTURAL DIGEST REAL ESTATE PAGE SPONSORSHIP REAL ESTATE CONTENT OWNERSHIP AD MEXICO: ARCHITECTURAL SECTION SPONSORSHIP (15 DAYS OF EACH MONTH) AD MEXICO: CROSS PLATFORM BANNER ADS (OTHER 15 DAYS OF EACH MONTH)

JUWAI BRAND LIFESTYLE PAGE BRAND COMPANY PAGE BRAND EDITORIAL CONTENT PROMOTION (CHINESE TRANSLATED)

ELLE DÉCOR ELLEVATED ENTERTAINING SERIES BRAND CONTENT PAGE CROSS PLATFORM SUPER HERO UNIT ROS

SIGNATURE PUBLICATIONS

SOTHEBY’S MAGAZINE EXTRAORDINARY PROPERTIES FEATURE

CONFIDENTIAL (PRIVATE LISTINGS PROGRAM)

PREFERRED NEWSLETTER (SOTHEBY’S CLIENTS) TOP AGENTS DISTRIBUTION

*Marketing calendar subject to change. © MMXX Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

ONLINE

SOTH E BY S R E A LT Y. C O M A ND STE A MBOAT S I R . C O M are designed to be viewed at the most elevated level and with the most consumer ease on any device: desktop, tablet or mobile. Every tactic of our online strategy attracts qualified users which relate directly to the number of qualified proper ty inquiries.

ONLINE

P R O P E R T Y S TO R Y Your proper ty isn’t simply a collection of bedrooms, bathrooms and features. Every proper ty has a story. Through the use of high resolution photography, photo descriptions, video and 3D vir tual tours, we tell the story of your proper ty in a captivating and inspiring way.

Waterfront Luxury in the Woods Steamboat Springs

REDIBLE OUTDOOR SPACES

1058 Graystone Court • Gated Community steamboat sprinGs

its private this one-of-a-kind home in the heart of the Yampa Valley is close to OUTDOOR FIREPLACE WITHsetting, INCREDIBLE OUTDOOR SPACES

everything and lies perfectly in the between the Ski Area and downtown Steamboat Springs.

OUTDOOR FIREPLACE WITH INCREDIBLE OUTDOOR SPACES

$4,195,000

• • • • •

On 1.09 acres bordering Fish Creek 5+ Bedrooms with carriage house 2 master suites including main floor master Gourmet kitchen with side room & fireplace Temperature & humidity controlled wine room

Darlinda Baldinger & ChLoe Lawrence Impeccably buIlt to last Impeccably buIlt to last

Constructed to the highest quality and standard, this home also features a two-story library 1855 Ski Time Square Drive andquality an incredible kitchen with sittinga two-story room and fireplace for entertaining. Enjoying Constructed to the highest and standard, this home alsoafeatures library its private setting, thisand one-of-a-kind home in the heart of the Yampa Valley is close to Steamboat Springs, CO 80487 and an incredible kitchen with a sitting room fireplace for entertaining. Enjoying

and lies in perfectly the Ski Area to and downtown Steamboat Springs. its private setting, thiseverything one-of-a-kind home the heartinofthe thebetween Yampa Valley is close everything and lies perfectly in the between the Ski Area and downtown Steamboat Springs.

c 970.846.7192 o 970.879.7800 x118 SteamboatLocalBrokers.com

Your first showing is online. Steamboat SIR showcases the best characteristics and personality of your property to capture the most effective first impression possible. Connection & emotive response are the most effective tools to create a property inquir y. sotheby’s international realty and the sotheby’s international realty logo are registered (or unregistered) service marks used with permission. sotheby’s international realty affiliates llC fully supports the principles of the fair housing act and the equal opportunity act. each office is independently owned and operated. if your property is listed with a real estate broker, please disregard. it is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

ONLINE

M AT T E R P O R T 3 D PA R T N E R S H I P 3D Photography allows a prospective buyer to move through your house from a computer, phone or tablet and view it from any angle, providing a unique view of your home like never before. SothebysRealty.com and SteamboatSIR.com integrate 3D photography into the listing, providing a more immersive experience.

3D photography is literally just as good as being at a property and people stay on a page with a 3D walk-through 10 times longer than those without; and the longer a viewer stays online, the greater the chance they will make a property inquir y.

ONLINE

V I R T U A L S TA G I N G Using groundbreaking and innovative technology, Steamboat Sotheby’s International Realty has the oppor tunity to vir tually stage a vacant home, helping buyers see the potential within a space in a highly visual and professionally designed way. Fur ther, Sotheby’s International Realty has introduced a revolutionary augmented reality (AR) app: Curate by Sotheby’s International Realty, the first app of its kind with groundbreaking features that benefit both sellers and buyers.

Utilization of technological breakthroughs such as virtual staging and augmented reality help a buyer envision a space with curated furnishings, helping them to see themselves within that space and overcoming potential objections about design, layout and functionality.

ONLINE

S OT H E B Y S R E A LT Y. C O M SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website, with over 30 million visitors to the website in 2019.

• 30+ million visits • Over 19 million unique visitors • Almost 50 million proper ty detail page views • Over 118 million page views • 66% of visitors were from outside the U.S. • Over 2.5 million average monthly visits

SothebysRealty.com provides an unmatched user experience, resulting in a higher view to inquir y ratio than any other online distribution source.

ONLINE

Y O U R

S E A R C H

STEAMBOATSIR.COM S T E A M B O AT S I R . C O M We have taken the online proper ty search to an extraordinar y new level optimizing the user experience by incorporating multiple search features, intuitive SteamboatSIR.com is content par t of while Sotheby’s functionality, with accurate users International can customizeRealty’s and save“cascading searches. network”,

so your listing will be distributed to local websites around the world, translated into 17 languages and currencies and searchable by location or lifestyle.

• Over 140,000 visits per year • Average over 55% new visitors per month • Over 4.5 minutes focused engagement per visit • Monthly and Annual Market and Resor t Repor ts • Robust and versatile search functionality

SteamboatSIR.com provides visitors with the ultimate real estate experience on any device. With high resolution photography, video and robust search options that make it unique from other real estate websites (see following page).

ONLINE

Y O U R

S E A R C H

S T E A M B O AT L O C A L B R O K E R S . C O M STEAMBOATSIR.COM We have taken the online proper ty search to an extraordinar y new level optimizing the user experience by incorporating multiple search features, intuitive functionality, accurate content users can customize andplus saveseveral searches.additional Our with website features allwhile of our proper ty listings,

features, beautiful visuals and high resolution photography and video, creating an engaging, interesting and informative user experience.

• Robust search functionality • Detailed information about Catamount, Ski-in/Out Proper ties and One Steamboat Place • Local info on schools and utility providers • Calendar of events and local news

ONLINE

LIFESTYLE WEBSITES Because may times a lifestyle is the most impor tant aspect to a proper ty, Sotheby’s International Realty has developed a series of websites specifically designed to attract qualified lifestyle-focused home buyers from all over the world.

Almost half of the people searching on SothebysRealty.com add a lifestyle component to their search. Global buyers interested in mountain, ski or farm & ranch properties are lead directly to Steamboat’s lifestyle properties.

ONLINE

PROPERTY DISTRIBUTION The exposure and worldwide reach of our listings is a crucial piece of what sets us apar t from the rest of the industry. Our global proper ty marketing par tners include the most authoritative news, lifestyle and financial voices, as well as real estate-centric websites.

THE DISTINCTION

SIR proper ties are viewed 90,000,000 times across all of our par tner sites annually. Property Distribution The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property It’s not just where your property is displayed online that is important, but how it is displayed and to whom. marketing partners include the most authoritative news, lifestyle, and With captivating photography and video, as well as strategic placement on sites that don’t just draw views, but financial voices, as well as real estate-centric websites. Additionally, once that create inquiries, we dramatically increase the likelihood of an inquir y that will ultimately lead to a sale. a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting

ONLINE

Y O U R

S E A R C H

STEAMBOATSIR.COM S T E A M B O AT TO D AY. C O M We have taken the online proper ty search to an extraordinar y new level optimizing the user experience by incorporating multiple search features, intuitive New listings are content featuredwhile dailyusers on the home page, functionality, with accurate canSteamboatToday.com customize and save searches.

with high resolution photography and a trackable link to the proper ty details, photos and video at SteamboatSIR.com.

• 960,000 impressions per year • Displayed to audience already engaging in Steamboat • Average click-though rate of 1.5% (Almost 20X the industry average of 0.08%)

Showcasing your property to a digital audience of consumers who are interested in Steamboat Springs increases exposure and opportunities for inquiries.

ONLINE

SOCIAL MEDIA We actively engage with online networks of people passionate about fine living, Steamboat Springs, and the mountain lifestyle. Steamboat Sotheby’s International Realty and Sotheby’s International Realty create high-quality, engaging and exclusive content on social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat and our blogs. Facebook is the top referring source of traffic to both steamboatsir.com and sothebysrealty.com, and the Sotheby’s International Realty YouTube channel has more subscribers than any other real estate brand. SOCIAL MEDIA

Social Media We actively engage with online networks of people passionate about fine living. The ever Sotheby’s International Realty brand More than it is crucial to reach consumers throughcreates exclusive content multiple socialengage mediawith platforms, channelson that they actively on a dailyincluding basis.

Twitter, Instagram, Pinterest, LinkedIn, WeChat and on our very own Extraordinary Living Blog. Facebook is the top referring source of traffic to sothebysrealty.com. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers than any other real

ONLINE

F A C E B O O K PA G E “Like Us” and “Follow Us” on Facebook to stay up to date on the latest news, events and information in Steamboat Springs

ONLINE

VIDEO DISTRIBUTION Now more than ever, video is playing a significant role in successfully marketing proper ty for sale. Our video channel, YouTube channel and Sotheby’s International Realty video and YouTube channles offer consumers something that transcends the ordinary and that sets the new standard in proper ty video marketing. The SIR YouTube channel is the first, and only, real estate company channel to have over 100,000 subscribers, generating almost 60,000,000 video views

CHANNEL COMPARISON SUBSCRIBERS

VIDEO VIEWS

200K

60M

175K

50M

150K 40M

125K 100K

30M

75K

20M

50K 10M

25K 0

Engaging clients with relevant online video content is more important than ever, as demonstrated by the more than 4 billion daily views and 60 hours of video uploaded each minute on YouTube.

TRULIA

ZILLOW

KELLER WILLIAMS

RE/MAX

CENTURY 20

DOUGLAS ELLIMAN

COMPASS

KNIGHT FRANK

CHRISTIE INTERNATIONAL REAL ESTATE

SAVILLS

ENGEL & VOLKERS

COLDWELL BANKER

SOTHEBY’S INTERNAIONAL REALTY

TRULIA

ZILLOW

KELLER WILLIAMS

RE/MAX

CENTURY 20

DOUGLAS ELLIMAN

COMPASS

KNIGHT FRANK

CHRISTIE INTERNATIONAL REAL ESTATE

SAVILLS

ENGEL & VOLKERS

COLDWELL BANKER

SOTHEBY’S INTERNAIONAL REALTY

ONLINE

SIR MOBILE APP Today more than 55% of internet searches are conducted from a mobile device.

THE DISTINCTION

D E S T I N AT I O N / U S A / S T E A M B O AT S P R I N G S

Steamboat Springs Ski-in Ski Out

Downtown

Downtown Steamboat Springs

• GPS search, find the closest home • Search globally in 70 countries • Driving directions to the home of interest Social sharing on facebook and twitter SIR• Mobile

Tap to connect, call or Realty email mobile app is the only luxury The •Sotheby’s International Points-of-interest toolbar real • estate app that serves properties in more than 70 countries and territories worldwide. Experience homes on your mobile device like never before with immersive 3D property tours and our new G E T T augmented H E S I R M reality O B I L E"shop A P Pthe room" functionality. Customize the app to your local currency, unit ofinmeasure, and one of the available Visit app.sir.com/sirsteamboat your browser from your phone 18 languages.

or tablet

SIR’s mobile website provides the same sophisticated presentation of our listings on a phone or tablet as our desktop version, while utilizing GPS technology to allow consumers to quickly access available listings in their immediate area.

ONLINE

APPLE TV Apple TV is found in 24 million homes and with SIR’s innovative Apple TV app families can share the experience of discovering Sotheby’s International Realty® brand proper ties from the comfor t of their couch or home theater room.

AppleTV powers the Sotheby’s International Realty E-Gallery, a rotating display of proper ties from throughout the global SIR network in the lobbies of affiliate offices all over the world.

Designed to immerse the consumer in the SIR brand, AppleTV allows us to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches.

LO C A L

S T EA MBOAT S OT H EBY ’S I NT E RN AT I O N AL R EALT Y S TAY S C O N N ECT ED WI T H I N O UR CO MMU N I T Y. Steamboat SIR understands the people who are attracted to our very special community, and suppor ts the people and organizations in our community through many different programs.

LO C A L

IT’S A LIFESTYLE THING Steamboat was a town first. It’s cowboy country as much as it is a ski town. It’s a friendly town and a family town. We know Steamboat because it’s our home. Steamboat Sotheby’s International Realty is locally owned and operated, and committed to giving back and suppor ting the needs of our community.

We love where we live, we love what we do, and we love sharing the Steamboat Springs lifestyle with our clients.

LO C A L

COMMUNITY FUND Steamboat Sotheby’s International Realty is proud to have collaborated with the Yampa Valley Community Foundation to create the Steamboat Sotheby’s International Realty Community Fund in order to suppor t Yampa Valley and Steamboat Springs non-profit organizations through a collective funding and semi-annual granting process. The Community Fund has granted over $47,000 to local non-profits since in inception in 2017, and Steamboat Sotheby’s International Realty contributed over $70,000 to local organizations in 2019.

As the largest local real estate firm, Steamboat Sotheby’s International Realty agents, owners and staff collectively participate in the fund, aiming to make a significant and meaningful impact to people and organizations in our community.

LO C A L

COMMUNITY SUPPORT Steamboat SIR is highly involved in its community. Our brokers, owners and suppor t staff par ticipate in over 65 local and global oppor tunities to suppor t the community and local charities.

4-H, ADOPT-A-HIGHWAY, ADVOCATES BUILDING PEACEFUL COMMUNITIES, ALZHEIMER’S ASSOCIATION OF COLORADO, ANCHOR WAY CHURCH, ART MUSEUM, BEST OF STEAMBOAT, BOYS & GIRLS CLUB, CAR STATEWIDE PROFESSIONAL STANDARDS HEARING PANEL POOL, CASA (COURT APPOINTED SPECIAL ADVOCATES), CASEY’S POND, CCTHRIVE - CHILDHOOD CANCER SURVIVORS FOUNDATION, COME LET’S DANCE, COMMUNITY AG ALLIANCE, EMERALD MOUNTAIN SCHOOL, GIRLS ON THE RUN, GOOD SHEPHARD FUND, HERITAGE CHRISTIAN SCHOOL, HOLY NAME CATHOLIC CHURCH, HOSPICE, HOWELSEN ICE ARENA, HUMANE SOCIETY, INTERNATIONAL SKI FEDERATION “FIS”, LIFT UP, NORTH ROUTT COMMUNITY CHARTER SCHOOL, REPS (REACHING EVERYONE PREVENTING SUICIDE), ROTARY, ROUTT COUNTY HUMANE SOCIETY, ROUTT COUNTY RIDERS, SEMINARS IN STEAMBOAT, SODA CREEK ELEMENTARY, SS RODEO, SSWSC, ST. PAULS EPISCOPAL CHURCH, STARS, STEAMBOAT CHRISTIAN CENTER, STEAMBOAT DANCE THEATRE, STEAMBOAT SPRINGS BOARD OF REALTORS COMMUNITY FOUNDATION, STEAMBOAT SPRINGS HIGH SCHOOL, STEAMBOAT SPRINGS HIGH SCHOOL AFTER PROM COMMITTEE, STEAMBOAT SPRINGS HIGH SCHOOL BOOSTER CLUB, STEAMBOAT SPRINGS HIGH SCHOOL DANCE SHOWCASE THEATER, STEAMBOAT SPRINGS HIGH SCHOOL PIC, STEAMBOAT SPRINGS PRO RODEO SERIES, STEAMBOAT SPRINGS YOUNG LIFE, STEAMBOAT SPRINGS YOUTH HOCKEY ASSOCIATION, STEAMBOAT STAGE RACE, STRAWBERRY PARK ELEMENTARY, STRINGS GUILD, UNITED METHODIST CHURCH OF STEAMBOAT SPRINGS, UNITED WAY, USANS UNITED STATES OF AMERICA NORDIC SPORTS, VISITING NURSE ASSOCIATION – HOSPICE, WOMEN’S GIVING CIRCLE, YAMPA VALLEY COMMUNITY FOUNDATION, YAMPA VALLEY DATA PARTNERS, YAMPA VALLEY FLY FISHERS, YAMPA VALLEY HOSPITAL FOUNDATION, YAMPA WHITE GREEN ROUND TABLE, YOUTH HOCKEY, YOUTH LACROSSE, YVCF, WESTERN HERITAGE PARTNERSHIP, YAMPA RIVER BOTANIC PARK, NPR, SEMINARS IN STEAMBOAT

In an effort to enhance our affiliation with Sotheby’s Auction and support the local community, our collaborative contributions to local organizations allow us to build and maintain meaningful relationships within our community.

LO C A L

MARKET REPORTS Explore local market conditions, sales trends and resor t comparisons, using our monthly and end-of-year digital market repor ts.

2019 MARKET SUMMARY

STEAMBOAT SPRINGS – DOWNTOWN, FISH CREEK AND MOUNTAIN AREAS

Median Price Sold, Units Sold and Average Days on Market

2017

2018

2017

2018

2016

970.879.8100

500

UNITS SO LD

323

420

466

337

272

290

M ED IA N PR IC E SO L D

2018

2018 RESORT REPORT

10 0

UNITS SOLD

MEDIAN PRICE SOLD

Median Price Sold, Units Sold and Average Days on Market

43 72

135

NORTH ROUTT

22 53 52

138 79 121

0 0 0,0 04 $ ot 1 0 0,0 03 $

$700K $600K $500K $400K $300K $200K $100K $0

AV G D AY S ON MKT

EXCLUDES TIMESHARES/FRACTIONALS, LAND & COMMERCIAL

0 0 0,0 06 $ ot 1 0 0,0 05 $

HAYDEN

$500K

$400K

40 30 20 $483K

$640K

$465K

207

214

127

MEDIAN PRICE SOLD

0 0 0,0 03 $ ot 1 0 0,0 02 $

0 00 ,0 02 $ na ht s seL

10 0

$200K $100K $0

AVG DAYS ON MKT

UNITS SOLD

STAGECOACH

$300K

$263K

$286K

$320K

$500K

70 60 50 40 30 20 10 0

0 0 0,0 05 $ ot 1 0I N0F O,0R M0AT4I$O N P R O V I D E D B Y S T E A M B O AT S P R I N G S M L S

0 0 0,0 09 $ ot 1 0 0,0 08 $

0 0 0,0 08 $ ot 1 0 0,0 07 $

00 0, 00 0, 2$ ot 10 0, 00 5,1 $

00 0, 00 5, 1$ ot 10 0, 00 0,1 $

00 0, 00 0, 3$ r evO

00 0, 00 0, 3$ ot 10 0, 00 5,2 $

M O U N TA I N

50 40

$300K

$200K

$100K $0

UNITS SOLD

MEDIAN PRICE SOLD

$400K

$361K

$380K

$385K

108

AVG DAYS ON MKT

10 0

UNITS SOLD

MEDIAN PRICE SOLD

S T E A M B O AT S I R . C O M |

I N F O R M AT I O N P R O V I D E D B Y S T E A M B O AT S P R I N G S M L S

00 0, 00 0,1 $ ot 1 0 0,0 09 $

400

$430K

U NITS SOLD

MEDIAN PRICE SOLD

00 0, 00 5, 2$ ot 10 0, 00 0,2 $

610 MARKETPLACE PLZ

$340K

SURROUNDING COMMUNITIES – SINGLE FAMILY HOMES, TOWNHOMES AND CONDOMINIUMS

$9,863,410 $34,714,604 $49,895,274 $55,167,745 $47,368,880 $55,472,250 $44,672,325 $47,447,985 $22,846,000 $87,343,230 $73,984,800 $29,010,000 $25,172,000 $139,356,250

0 0 0,0 07 $ ot 1 0 0,0 06 $

| S T E A M B O AT S I R . C O M

700 600

$250K

2018

SUN VALLEY

STEAMBOAT

BIG SKY

CRESTED BUTTE

PRICE RANG E

PARK CITY

BRECKENRIDGE

VAIL VALLEY

LAKE TAHOE

JACKSON HOLE

ASPEN

TELLURIDE

800

20 $278K

2019

20913

AVG DAYS ON MKT

$364K

UNITS SO LD

$346K

UNITS SO LD

7% 15% 15% 14% 9% 9% 6% 6% 2% 8% 5% 1% 1% 2%

Units Sold in 2019

UNITS SO LD

% Volume Sold in 2019

64 135 138 121 83 79 52 53 22 72 43 13 9 20

129

2019

$764K

148

2017

$792K

Less than $200,000 0 $200,001 to $300,000 $300,001 to $400,000 $400,001 to $500,000 $500,001 to $600,000 $600,001 to $700,000 $700,001 to $800,000 UNITS SOLD AV E R A G E P R I C E S O L D $800,001 to $900,000 A B O V E IN F O R M AT I O N PR O VI D ED BY I N D I V I D U A L R O C K Y M O U N TA I N M L S A R E A S W H E R E A S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y O F F I C E E X I S T S . $900,001 to $1,000,000 $1,000,001 to $1,500,000 $1,500,001 to $2,000,000 $2,000,001 to $2,500,000 M A I N Oto F F$3,000,000 ICE $2,500,001 TEAMBOAT SIR MARKET SHARE 2019 Over $3,000,000

173

$100K

2017

Single Family Homes, Townhomes and Condominiums 200 $839K

159

$200K

MEDIAN PRICE

$1.13M

$391K

$300K

2017

$1.14M

$365K

$500K

2018

$1.21M

UNITS SOLD

2015

1,241

2014

1,273

$644K

$400K

2019

$1.26M

$370K

MEDIAN PRICE

$1.66M

$325K

2018

$1.76M

$305K

2019

$1.84M

$280K

2018

MEDIAN PRICE

$4.35M

TO TAL $ VO LUME

$200,000

PERCENT O F UNITS SO LD

$400,000

100

$630K

$ VOLUME

600 ROUTT COUNTY PRICE 400 POINT SUMMARY BY UNITS SOLD

$600,000

$100K

AV G D AY S ON MKT

2019

2011

2014

2013

2015

2012

U N I TS S OL D

2017

1,373

200

2017

800

2010

2007

1,000

2008

2002

2003

1,200

LI S TI N GS

$800,000

2009

$100M

1,400 2005

$200M

1,600 2004

$1,400,000 $1,200,000 $1,000,000

1,800

U N I T S SO L D

$1,600,000

250

$300M

$200K

2019

2,000

500

TOTAL UNITS SOLD

300

2017

$400M

400

$300K

2015

750

2019

$810,742,595

$582K

113

LAND

500

$400K

2016

1,000

$500M

$760,864,870

M ED IA N PR IC E SO L D

$600M

2006

LISTIN G S / U N IT S SO L D

1,250

2001

$1,800,000

$700M

$716,814,922

$495K

117

U N IT S SO L D

$2,000,000

1,500

2017

2018

U N IT S SO L D

019 Average Sold Price and Units Sold • Condominiums, Towhomes & Single Family Homes

$800M

2014

$1.0B

$900M

$ VO L U M E

TEAMBOAT COMPARED TO OTHER RESORTS

M E D IA N P R IC E S O L D

CONDOMINIUMS

2019 MARKET REPORT

1,750

$520K

135

MEDIAN PRICE SOLD

TOTAL $ VOLUME STEAMBOAT $1.1B SOTHEBY’S INTERNATIONAL REALTY $500K

2,250

$484K

U NITS SOLD

MEDIAN PRICE SOLD

2,000

2016

REAL ESTATE SNAPSHOT – PAST 19 YEARS

Number of Listings, Units Sold and Dollar Volume

100

$100K

AVG DAYS ON MKT

2017

109

$200K

2018

$1.07M

150

$300K

2019

$930K

200

$500K

2015

$818K

136

$700K $600K $400K

2016

$818K

180

200 175 150 125 100 75 50 25 0

2014

$711K

102

2019

I N F O R M AT I O N B Y D O U G L A B O R , S T E A M B O AT S I R

$628K

2015

M E D IA N P R IC E S O L D

AV G D AY S ON MKT

TOWNHOMES

2016

demand than supply. With supply not meeting demand, one would expect

2014

Speaking of low supply, listings declined for the ninth straight year.

SINGLE FAMILY HOMES

$1.0M $900K $800K $700K $600K $500K $400K $300K $200K $100K $0

U N IT S S O L D

Except for 2006 (1,065), 2019 carried prices to increase, which is seen by the second lowest number of listings the sharp increase in average price throughout the year, calling it a tie with from $522,000 to nearly $651,000 in 2007 at 1,081. 2019. From 1995 to 2019, the Average Price for properties in the Steamboat Another key indicator is Absorption Rate, or the inventory bought, which is Springs MLS has increased an average of 9.17% annually. The 2019 Average the dynamic between supply (listings) Price of $650,780 is the highest the and demand (transactions). After nine MLS has ever recorded. Likewise, the straight years of a higher supply than 2019 Median Price was $419,000, also demand, over the last three years, the market has seen the opposite with more highest on record.

U N IT S S O L D

The new course the Steamboat Springs real estate market set in 2018 did not alter more than a few degrees in 2019. The number of transactions posted by the Steamboat Springs MLS dropped 2% from 2018. This is most likely due to the low supply of properties for sale in the market over the past three years. Less inventory led to less buying opportunities, therefore the slight drop in overall transactions.

9 70.8 79.8 1 00

300

$2,000,000

2,000

$1,800,000

1,800

$1,600,000

1,600

January – December

1,400 1,200 1,000 800

$800,000

$792K STEAMBOAT

$839K

$764K SUN VALLEY

BRECKENRIDGE

$1.13M BIG SKY

$1.14M

CRESTED BUTTE

$1.21M PARK CITY

$1.26M VAIL VALLEY

$1.66M LAKE TAHOE

ASPEN

$1.76M JACKSON HOLE

$1.84M TELLURIDE

$4.35M

$389

5.14% -24.11% 2.15%

Lowest Sold Price

$107,272

$152,000

41.70%

744

706

-5.11%

95.00%

95.20%

0.21%

$493,403,953

$518,728,126

5.13%

% Sold Price to Original List Total Dollar Volume Sold

declined by 24% and total properties sold declined by 5%, driven largely by the limited inventory. The Steamboat real estate landscape is quite diverse, with major differences between the micromarkets. And for the first time in over 10 years, new developments are on the horizon. Still, Steamboat Springs presents great value for buyers in an authentic, friendly resort community.”

January – December

200

Average List Price

2017

2018

% Change

$1,297,011

Pam Vanatta $1,512,317

16.60%

$1,228,193

$1,445,949

Owner/Broker, Steamboat Sotheby’s International Realty

Average Sold Price Average Sold Price per Sq. Ft.

$486

Average Days on Market Highest Sold Price

January – December

186

BIG SKY

January – December Average Price

MONTA NA

Average Days on Market

Units Sold in 2019

45%

$31,100,000 Average Sold Price $146,000 Average Sold Price per Sq. Ft. Number of Properties Sold 696 Average Days on Market 95% % Sold Price to Original List Highest Sold Price January –Total December 2016 Dollar Volume Sold $854,822,444 Lowest Sold Price Average Price $412,049

M O U N TA I N

400

RESORT MARKET 2018

$115,000

31.4%

1855 SKI TIME SQUARE DR

AGENCY E

AGENCY D

2018

$36,500,000 17.36% $3,381,824 $2,753,662 $165,000 13.01% $1,181 $1,119 660 -5.17% 306 273 96% 0.97% $30,000,000 $21,500,000 2017 % Change 11.64% $954,326,338 $61,114 $57,500 $444,506 7.9%

Number of Properties Sold

2.5%

% Sold Price to List Price Total Dollar Volume

2,450 Peter Strand

2,751

-5.25%

-28.33% -5.91% -2.13%

SANTA FE NEW MEX I CO

1.11% -20.31%

12.3%

Average Price Statistics from the Sold Santa Fe Association of Realtors $1,163,767 have recorded 2017$1,258,123 as the best year

COLORA DO

for home sales in over decade. Average sales price, number of properties and dollar Average SoldaPrice per Sq. Ft. $291 $315 8.25%Realty Broker Associate, Aspen Snowmasssold Sotheby’s International volume, all trended up, while average days on market declined by 22%. Compared to other Average Days on Market 88 92 4.55% resort markets in the West and Southwest, Santa Fe remains an attractive and affordable Highest Sold Price $13,500,000 $11,600,000 -14.07% marketplace, and 2018 is off to a robust beginning.

January – December Snowmass Village (thanks2017 2018 % Change in large part to the revitalized Base Village development).”

Andrew Ernemann

Lowest Sold Price Number of Properties Sold Gregg Antonsen

Associate at Big Sky Sotheby’s International Realty selling real estate in resort communities is unlike most transactions, which is why Steamboat Sotheby’s InternationalBroker Realty, with the help of other SIR affiliates,

CA LI FORNI A / NEVA DA -18.57%

-10.78%

of the market. Overall sales were down year over year 20% in Aspen and up over 30% in

sold year-over-year in Big Sky is up by 17%, with the total dollar volume sold demonstrating

The secret is out that Big Sky, Montana is a world-class, four-season resort community and

NORTH LAKE TAHOE

% Change

President, Sierra Sotheby’s International Realty 94% 94% 0.0% “The Aspen Snowmass real estate market has continued to show price increases for condos/ $1,009,520,231 $1,223,282,733 21.2% townhomes although 2018 brought some signs of weakness for the single-family segment

the area’s future, as it relates to real estate and growth, is bright. The number of properties

$70,525

5.26%

1,293

1,196

-7.50%

Senior Vice President and Qualifying Broker at Sotheby’s International Realty—Santa Fe

% Sold Price to Original List Total Dollar Volume Sold

8.11%

$67,000

94.64%

-0.33%

$1,504,750,567

$1,504,715,503

0.00%

2016

94.95%

2017

areas throughout the western half of the United States to inform consumers about the resorts’ performance, and what makes each one unique. January – December Average Price

2016

2017

% Change

$1,302,665

$1,397,073

7.3%

“Park City and the Greater Park City area continue to see growth due in part to the proximity Average Price $316,000 growth of $682,004 to Salt Lake International Airport, exponential the ‘Silicon Slopes’115.8% , and some of the

$574

$618

7.7%

strongest economic numbers in the country. With Park City’s two internationally recognized

-10.1%

Average Days onDeer Market 213 194expansion-8.9% resorts Valley Resort and Park City Mountain both executing plans, we expect

There are many factors that can impact real estate in these resort communities, including the changing seasons, available amenities, transportation offerings, and shifts in employment. Representing an increase in demand for a resort-driven lifestyle, most of these communities reported an increase in average sold price and average sold price per square foot, in combination with a decrease in average days on market. 56 NINTH STREET

-3.23%

Number of Properties Sold 423 414 Average Price per Square Foot $258 $287 11.2% “2018 was another good year for Lake Tahoe, Truckee and the surrounding area real estate % Sold Price to Original List 90.00% 91.00% Average Days on The Market 144 112 -22.2% market. allure of emerald waters, California’s year-round, outdoor lifestyle and Nevada’s $1,430,511,721 $1,140,016,450 Total Dollarto Volume Sold tax friendly climate continued attract buyers and $5,160,000 second homeowners-4.4% across all price Highest Price $5,400,000 points. To learn more visit tahoemicroreports.com.” Lowest Price $5,500 $8,000 45.5%

17.0%

35.7%

11.52%

180

ASPEN

Average Price per Square Foot

| S T E A M B O AT S I R . C O M

268 94.20% $218,135,238

compiles a Resort Report focused on these one-of-a-kind communities. The Annual Resort Report analyzes 2018 year-over-year data from 12 prominent resort DOWNTOWN

A B O V E I N F O R M AT I O N P R O V I D E D B Y S T E A M B O AT S P R I N G S M L S

9 7 0.8 7 9.8 10 0

229 91.90% $160,764,070

growth in this diverse year-round resort community is thriving.

AGENCY C

$87,500

Living in a resort community offers a unique and attractive lifestyle, abundant with scenic views, recreational opportunities, and like-minded Tallie Lancey people. Buying and

AGENCY B

100 AGENCY E

Lowest Price

an increase of over 35%. For Big Sky’s Main Street having just been formed last year, market

200

-3.2%

year in review

300

15% 10%

15.8%

-35.6%

Total Dollar Volume

500

25%

15.9%

182 $3,800,000

610 MARKETPLACE PLZ

600

20%

% Change

$358

188 $5,900,000

% Sold Price to List Price

700

35% 30%

2017 $813,937

$309

Highest Price

Number of Properties Sold

800

40%

2016 $702,026

Average Price per Square Foot

MAIN OFFICE

17.73%

$542

2017

Lowest Sold Price

% Volume Sold in 2019

9.95%

85 $10,000,000

increases in average sales price, sold price per sq.ft. and total dollar volume. Avg. days on market

A B O V E I N F O R M AT I O N P R O V I D E D B Y I N D I V I D U A L R O C K Y M O U N TA I N M L S A R E A S W H E R E A S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y O F F I C E E X I S T S .

STEAMBOAT SIR MARKET SHARE 2019

% Change

$409

$9,790,000

“The Steamboat real estate market saw one of its strongest years on record in 2018, with

UNITS SOLD

AV E R A G E P R I C E S O L D

$720,456

112

Highest Sold Price

Average Days on Market

Number of Properties Sold

400

$200,000

2018

$655,251

Average Sold Price per Sq. Ft.

600

$600,000 $400,000

2017

Average Sold Price

COLORA DO

U N I T S SO L D

$1,400,000 $1,200,000 $1,000,000

AGENCY D

AGENCY E

AGENCY D

STEAMBOAT SPRINGS

2019 Average Sold Price and Units Sold • Condominiums, Towhomes & Single Family Homes M A I N O F F I C E 970.879.8100 | M O U N TA I N 970.879.7800 | D OW N TOW N 970.870.8885 | S T E A M B OAT S I R . C O M

AGENCY C

| S T E A M B O AT S I R . C O M

2019 MARKET REPORT

STEAMBOAT COMPARED TO OTHER RESORTS 56 NINTH STREET

AGENCY B

70.879.8100

STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY

DOWNTOWN

AVER A G E PR I C E SO L D

O V E I N F OR M AT IO N P R O VI D ED BY ST EAM BO AT S P R I N G S M L S

1855 SKI TIME SQUARE DR

AGENCY C

AGENCY E

AGENCY D

100 AGENCY C

% AGENCY B

200

AGENCY B

MAIN OFFICE

970.879.8100

| M O U N TA I N

970.879.7800

Average Days on Market

188

169

Highest Price | D OW N TOW N 970.870.8885 | S T E A M B$10,250,000 OAT S I R . C O M $10,850,000 Lowest Price

$240,000

Number of Properties Sold % Sold Price to List Price Total Dollar Volume

5.9%

$180,000

-25.0%

381

349

-8.4%

91.63%

91.57%

-0.1%

Understanding the market is a critical piece to real estate success for both buyers and sellers. The 2018 Resort Report is assembled as a detailed resource for consumers to make informed decisions about their financial future.

$496,315,438

$487,578,317

-1.8%

Unit sales of condominiums and single-family homes fell 8% in 2017, reflecting a decline in

VAIL VALLEY, COLORADO

TELLURIDE, COLORADO

SUMMIT COUNTY, COLORADO

CRESTED BUTTE, COLORADO

ASPEN, COLORADO

JACKSON HOLE

STEAMBOAT SPRINGS, COLORADO

W YOMI NG

January – December

% Change

continued growth in 2019 and beyond.” Highest Price

$7,950,000

Number of Properties Sold

$8,000,000

597 Wright Thomas

710

0.6% 18.9%

$331,146,615

$518,722,910

year-over-year. The talking heads on the business news are telling us this robust economy is

active segment, as unit volumes rose 5% and prices increased by 6%. Demand and sales of

going to continue. Looming questions surrounding the new tax laws, with changes in interest and property tax deductions, will be a determining factor in the performance of the real estate

SUN VALLEY, IDAHO

Leonard Kleiman

Manager of Operations at Jackson Hole Sotheby’s International Realty

RESORT REPORT 2018 • steamboatsir.com

It was a good year for our Sun Valley sales group, with the total dollar volume sold up over 56%

PARK CITY, UTAH SANTA FE, NEW MEXICO higher end properties (above $3 million), pushed average prices up 7.2%, although on weaker BIG SKY, MONTANA

U TA H

56.6%

availableCA/NV inventory of nearly 11%. JACKSON Our “middle” market to $3 million), was the most NORTH LAKE TAHOE, HOLE,($1.5 WYOMING

unit volumes. Selling prices have been consistently about 92% to 93% of the listed price.

PARK CITY

President & Principal Broker, Summit Sotheby’s International Realty

Total Dollar Volume

Seasonality, location, and employment opportunities

The famous Colorado Rocky Mountains, combined with

With the increasing desire for lifestyle-

driveforward, the inventory of affordable homes down market moving however optimism in our local market seemsand to be strong. most pricing within resort communities up.

the vast recreational offerings of the western United States, continue to position the United States as one of

inspired home purchases, the resort community market will continue to rise.

Jim Loyd

the leading resort community destinations worldwide.

Broker Associate at Sun Valley Sotheby’s International Realty

SUN VALLEY I DA HOE

RESORT REPORT 2018 • steamboatsir.com

Resort markets can differ from national or regional ones. Steamboat SIR provides specific, detailed information on the Steamboat local market.

PROCESS

W E WA L K YO U T H RO U G H EVE RY S T E P O F T H E SE L L I NG P RO C E S S . From consultation to closing and beyond, we are a team. Our communication, exper tise and resources create a selling experience that is streamlined and as stress-free as possible.

PROCESS

THE HOMESELLING PROCESS I N I T I A L C O N S U LTAT I O N • • • •

Determine your needs and priorities Review options and select appropriate working relationship Discuss Marketing Plan Establish Pricing Strategy DESIGN & IMPLEMENT MARKETING PLAN

• • • • • •

Complete home enhancement recommendations Carry out scheduled marketing activities Show the proper ty to brokers and prospective buyers Communicate with you on a regular basis Monitor results of marketing activities Modify Marketing Plan and Pricing Strategy as necessary

R E V I E W O F F E R A N D R E AC H AG R E E M E N T W I T H B U Y E R • • • •

Buyer’s real estate professional presents offer Discuss and clarify proposed terms and conditions Negotiation; possible counter offers Reach final agreement C O M P L E T E S E T T L E M E N T P RO C E S S

• Deposit of buyer’s earnest money • Sign documents • Title search; preliminary title repor t to buyer • Inspections • Removal of remaining contingencies • Buyer’s final walk-through of proper ty • Loan funding/balance of funds from buyer • Recording of title • Relocation of seller ; possession of proper ty by buyer A F T E R - S A L E S E RV I C E • Help you find your next home, as needed • Assist you with relocation, as needed • Provide resources for other after-sale homeowner needs

PROCESS

P R I C I N G S T R AT E G Y U N D E R S TA N D I N G YO U R P RO P E RT Y ’ S VA L U E The existing pool of prospective buyers determines a property’s value based on: • Location, design, amenities and condition • Availability of comparable (competing) proper ties • Economic conditions that affect real proper ty transactions Factors that have little or no influence on the market value of a house include: • The price the seller originally paid for the proper ty • The seller’s expected net proceeds • The amount spent on improvements The impact of accurate pricing: • Properties priced within market range generate more showings and offers, and sell in a shorter period of time • Proper ties priced too high have a difficult time selling

DA N G E R O F OV E R P R I C I N G • Marketing timing is prolonged and initial marketing momentum is lost • The proper ty attracts “lookers” and helps competing houses look better by comparison • If a proper ty does sell above true market value, it may not appraise and the buyers may not be able to secure a loan • The proper ty may eventually sell BELOW market value

ACTIVITY

• Few buyers are attracted and fewer offers received

WEEKS

P E R C E N T O F B U Y E R S W H O W I L L V I E W P RO P E RT Y Asking Price in Relationship to Fair Market Value

% of Prospective Purchasers who will look at property

+10%

+5%

30%

Fair Market Value

60%

–5%

80%

–10%

92%

PROCESS

MY JOB UPON RECEIVING AN OFFER N E G OT I AT E T H E AG R E E M E N T • Explain the offer to you and answer your questions • Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you • Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you

C O M P L E T E T H E T R A N S AC T I O N • Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have • Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward • Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, to ensure a timely closing • Arrange for a pre-closing walkthrough of the proper ty • Assist you in handling details required for the completion of the transaction • Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.

F O L L OW U P A F T E R T H E S A L E C L O S E S • Confirm that all your real estate-related needs have been met, and provide information on service providers you may require • Offer relocation assistance, if moving to a new area • Help you locate a new home, if remaining in this area

PROCESS

W H AT YO U C A N D O A S A S E L L E R GENERAL • Maintain the property in ready-to-show condition • Ensure that the house is easily accessible to real estate professionals (lock box and key) • Try to be flexible in the scheduling of showings • When you are not at home, let me know how you can be reached in case an offer is received • If approached directly by a buyer who is not represented by a real estate professional, please contact me—do not allow them into the property unescorted • Remove or lock up valuables, jewelry, cash and prescription medications • If possible, do not be present when the property is being shown • Securely pen up pets, or take them with you • Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell • Collect the business cards of real estate agents who preview/show your home, pass them on to me • Let me know of any change in the property’s condition that would need to be disclosed to buyers • Be available to review the price/condition of your property if it hasn’t sold in a reasonable period of time. • Contact me at any time with questions or concerns.

P R E PA R I N G YO U R P RO P E RT Y F O R S H OW I N G S • Disassociate yourself from your home—Remember your house is a product to be sold • De-Personalize—Pack up personal photographs and family heirlooms. Buyers can’t see past personal artifacts, and you don’t want them to be distracted • De-Clutter!—Pack up knickknacks, clean off everything on kitchen counters, put items away in bath rooms, organize closets/cupboards, put away toys • Examine carefully how furniture is arranged and move pieces around until it makes sense • Rent a storage unit if necessary—Almost every home shows better with less furniture. Remove pieces of furniture that block or hamper paths and walkways and put them in storage • Make minor repairs—Replace burned-out light bulbs, patch holes in walls, fix leaky faucets, fix doors that don’t close properly and kitchen drawers that jam, replace cracked floor or counter tiles • Make the house sparkle—Clean dishes, make beds, empty wastebaskets, vacuum, clean wood floors, dust, clean out cobwebs, wash windows, re-caulk tubs, showers & sinks, replace worn carpet & drapes • Odors are a no-no—Clean and air out any musty smelling areas, get rid of pet or smoking odors • Consider painting walls neutral colors, especially if you have grown accustomed to purple or pink • Check Curb Appeal—Shovel walkways/plow driveway, mow lawn, trim hedges/shrubs, remove the clutter (toys, yard tools etc.), take care of oil spots in driveway, paint if necessary, park car in the garage/on road

A D VA N TA G E

B RA N D P R E S E NC E , A L U X U RY EX P ERIENC E , E X C L U S I V E ME D I A PA RTN ER S H I P S , U NPA R A L L E L E D LOC A L AND O NL I NE E XP O S U R E – THE ST E A MBOAT S OT H E BY ’ S IN TER NAT I O NA L R E A LT Y A DVA NTAG E Our unique ability to combine marketing, networking, experience, exper tise and suppor t across local, regional, national and global channels is your advantage.

MARKETING

SSIR –VS– COMPETITION At Steamboat Sotheby’s International Realty, we believe that luxury is an experience and not a price point. Every proper ty that we represent receives prominent local, national and global exposure. Other Real Estate Companies

T R A D I T I O N A L P RO P E RT Y M A R K E T I N G Proper ty Brochures Professional Photography Home Video Tour 3D Vir tual Walk Through Tour Postcards and eCards Yard Sign Broker Open House Public Open House

X ? ? ? X X X ?

X X X X X X X X

G L O B A L M E D I A PA RT N E R S / B R A N D M A R K E T I N G New York Times The Economic Times Mansion Global James Edition The Wall Street Journal Luxury Estate Architectural Digest PropGoLuxury.com AD Mexico Google Elle Décor Juwai.com Dwell.com Nikkei Vanity Fair Vogue Financial Times Emirates RobbRepor t.com Conde Naste The Times YouTube

X X X X X X X X X X X X X X X X X X X X X X

MARKETING

S S I R – V S – C O M P E T I T I O N CONT Other Real Estate Companies

G L O B A L M E D I A PA RT N E R S / B R A N D M A R K E T I N G Steamboat Springs Board of Realtors MLS Sothebys.com (or International Company Website) SteamboatSIR.com (or company website) SIR Mobile App (or real estate company mobile app) Every SIR Affiliate Website in over 70 countries Agent Website Homes.com Trulia Zillow Realtor.com AppleTV Dwell.com FinancialTimes.com ZProper ty Country Life Homefinder.com Luxus Point Juwai.com RealEstate.com Nikkei Homeadver ts.com HOUSE24 JamesEdition.com LuxuryEstate.com MansionGlobal.com NewYorkTimes.com INYT.com (International New York Times) Real-Buzz.com PropGoLuxury.com WSJ.com (Wall Street Journal)

X ? ? ? ? X X X X

X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X

SOCIAL MEDIA MARKETING Google + Twitter Instagram YouTube WeChat Pinterest Facebook

? ? ? ? ? ? ?

X X X X X X X

A D VA N TA G E

S S I R – V S – C O M P E T I T I O N CONT Other Real Estate Companies

N E W S PA P E R & M AG A Z I N E A DV E RT I S I N G Steamboat Pilot Denver Post Steamboat Magazine Steamboat Homefinder Homes & Land Steamboat Sotheby’s International Realty The Collection LIV Sotheby’s International Realty Magazine Reside Magazine Preferred Magazine Wall Street Journal New York Times Main News Section Financial Times New York Times International Edition New York Times International Edition Wraps Ocean Home Bloomberg Markets Boston Magazine The Sunday Times (UK) Robb Repor t Conde Nast Regional Magazines

X ? X X

X X X X X X X X X X X X X X X X X X X X

G L O B A L N E T WO R K SIR Sales Network (21K associates, 900 offices, 70 countries) Sotheby’s International Realty eGallery Sotheby’s International Realty Global Distribution Program Sotheby’s Auction House Events and Adver tising

X X X X

SEARCH ENGINE MARKETING Google Google Maps Yahoo YouTube Bing

? ? ? ? ?

X X X X X

We encourage you to use this checklist as you inter view prospective agents to represent your home. As you’ll note, we offer exclusive marketing channels including SIR.com, wallstreetjournal.com, newyorktimes.com, propgoluxur y.com, jameslist.com, dozens of exclusive websites and publications that are available only through the SIR brand.

S T E A M B O AT S O T H E B Y ’ S I N T E R N A T I O N A L R E A LT Y

A D V A N T A G E BRAND PRESENCE

Sotheby’s International Realty has the greatest real estate brand recognition globally and represents reputation, value and quality. L U X U RY I S A N E X P E R I E N C E , N OT A P R I C E P O I N T

Steamboat SIR offers million dollar marketing for proper ties in any price range. L O C A L RO OT S , G L O B A L R E AC H

Steamboat SIR’s listings are aggressively marketed both locally and around the world— no other local real estate company can truly accomplish both. F O OT P R I N T

3 local offices, with a close-knit network of specialists who come together frequently to mutually promote proper ties and buyer needs. E X C L U S I V E G L O B A L M E D I A PA RT N E R S H I P S

Though exclusive par tnerships with global media powerhouses, no other company can deliver this type of media blitz to drive people to their website to search for proper ties. S OT H E B Y S R E A LT Y. C O M

With over two million visits per month, each proper ty’s online exposure begins with sothebysrealty.com and cascades through lifestyle-focused websites, to our local website and onto our media par tner websites, translated into 17 languages and currencies. S T E A M B OAT S I R . C O M

Managing a strong local online presence is crucial to generating property inquiries. We feature robust content and extraordinary visual representations of properties that tell each property’s story and encompasses living in Steamboat and in Colorado. TEAM

The Steamboat Sotheby’s International Realty Team, the most significant in Steamboat, includes agents, management and staff, and provides clients the greatest breadth of skills, knowledge and accessibility

POST & BEAM ST E A M B O AT ’ S R E S I D E N T I A L SA L E S B A R O M E T E R

# LISTINGS SOLD – 2022

386

-23%

MEDIAN SALES PRICE – 2022

915K

CHANGE FROM 2021

PENDING LISTINGS – 2022

147

-28%

1%% 28 CHANGE FROM 2021

SALES VOLUME – 2022

$528M

CHANGE FROM 2021

-6%

J U LY 2 0 2 2

M E D I A N D AY S O N M K T – 2 0 2 2

-14% CHANGE FROM 2021

PRICE PER SQ FT – 2022

$610

CHANGE FROM 2021

26%

CHANGE FROM 2021

A C T I V E R E S I D E N T I A L L I S T I N G S – J U LY 1 , 2 0 2 2

159

While so far in 2022, we’ve continued to see record high prices in the Steamboat real estate market,

CHANGE FROM 2021

nationally, the trend is that the market is starting to level out a bit.

Don't just get your property on the market. Get it the attention it deserves. Nothing Compares.

With 80% more active listings on July 1st compared to June 1st 2022, we’re seeing more inventory become available as we move into the busy summer season. However, overall active

listings are relatively flat to the same time last year – up 8% compared to June 2021. Despite the market changing, the lack of inventory in Steamboat and the strong desire for buyers to get into our market continues to put pressure on prices, reflected by a 26%

increase in

price per sf and an increase in median sales price by 28% year over year.