C A S E Y F A M I LY
HOME P A M V A N AT T A
PA M VA N AT TA Pam is a real estate mogul in this land of moguls, as well as a powerful Ski Town USA® business leader. She is a top-performing agent on a national level, and an example of success for thousands. With a caring spirit and an unwavering commitment to excellence, Pam Vanatta is truly the leader in premier real estate. Since her move to the Yampa Valley 30+ years ago, she has worked her way to the top of the Steamboat real estate market and has been co-owner of her real estate company since the year 2000. For the past 20+ years, Pam has consistently ranked as one of the top agents in Colorado and has continually been one of the top producing agents in the nation.
SOM E T H ING S YOU MIGHT LIKE TO KNOW ABO U T PAM Pam’s work might be focused on premier real estate, but her involvement in the Steamboat community is exemplary. She is a: • Past Board Member of the YV Medical Foundation • Past Board Member of the YV Community Foundation • Board of Directors Member of the S.S.W.S.C. Foundation • Past Steamboat Chamber & Resort Assoc Board Member • Past Vice President of the Steamboat Board of Realtors®
• Past Board Member for “Strings in the Mountains” • Board of Directors Member for the Yampa Valley Bank • Advisory Board & Executive Committee member at Catamount Ranch & Club • Has a Bachelor of Arts degree in Social Work from UNC
Pam enjoys skiing (of course!), biking and golf (several years—club champion at Catamount Ranch & Club).
RE C E N T R EA L ESTAT E AWA R DS 2011 – #1 GCI & #2 Units Sold in Colorado 2012 – Top 3 in GCI and Units Sold in Colorado 2012 – Chairman Circle; Diamond Award, Legend Award 2013 – #1 GCI and Units Sold in Colorado 2014 – Global Summit (top 0.5% of Realtors nationwide) 2015 – Global Summit (top 0.5% of Realtors nationwide) 2016 – Global Summit (top 0.5% of Realtors nationwide) 2017 – Global Summit (top 0.5% of Realtors nationwide) 2018 – Global Summit (top 0.5% of Realtors nationwide) 2019 – Global Summit (top 0.5% of Realtors nationwide) 2020 – Global Summit (top 0.5% of Realtors nationwide) • Top agent in market for well over 2 decades • Top 0.5% of all brokers nationwide • REAL Trends “The Thousand” rankings of top agents
REAL ES TATE B AC KGRO UN D • Has sold NW CO real estate for over 30 years • Owner of Steamboat Sotheby’s International Realty • Has an extensive network for Residential & Ranch • Sold 3/4 Billion+ in volume (more than next 2 agents combined) • Sold the Warren Ranch for $8.75M – 1,200+ ac on Elk River • Sold Harrington Elk Ranch for $9.8M • Sold Wildflower Meadows for $9M • Top Ranch Sale for 2018 Grizzly Ranch $18.5M • Past 5 yrs has sold more prop. $2M+ than any other broker • Sold Sky River Ranch for $8.4M Summer 2018 • Sold Elk River Ranch for $11.5M Fall 2019 • Sold Snowy Mountain Ranch for $7.45M Winter 2020 • Sold Graystone Canyon for $12.4M Fall 2020 • Top residential sale in Routt County history
• ST EA M BOAT ’ S 2020 TO P PRO DU C ING B RO KER •
2020
TO P P RODUCING BROKER
2 0 2 0 TO P P R O D U C I N G B R O K E R
SSBR
IN A R ECOR D-BR E AKING REAL ES TATE S ALES YEAR, PA M VA N AT TA SOL D MO RE DO LLAR VO LU ME THAN ANY BROK ER IN THE S TEAMB OAT MARKET.
$136M+ IN SALES VOLUME
P A M V A N AT TA
79
UNITS SOLD
$1.7M
AVG SALES PRICE
970.291.8100 | pam.vanatta@steamboatsir.com
T H E VA N AT TA G R O U P
For over 30 years Pam Vanatta has called Steamboat home, and for most of those years she has been actively involved in real estate. For over 20 years Pam has ranked as one of the top real estate agents nationwide. She is highly regarded for her outstanding services and is strongly recognized for her success in marketing and selling luxury real estate in Nor thwestern Colorado. In 2000, Pam and her par tner took advantage of the oppor tunity to purchase Prudential Steamboat Realty, which proved to be a very wise decision. Together, they have grown the company to its #1 position as leader in Northwestern Colorado’s real estate market and intend to keep it there for years to come. In 2007, Prudential Steamboat Realty was named “Company of the Year” by the Steamboat Springs Chamber Resor t Association and “Philanthropist of the Year” by the Yampa Valley Community Foundation— designations they are most proud of. In 2014, the company made the transition to Steamboat Sotheby’s International Realty in an effor t to effectively expand their reach on a global scale. The advantages of the Vanatta Group serving you are countless. Pam’s team is comprised of all licensed Broker Associates that include Heidi Flint, the team’s Transaction Manager and Broker Associate; Lynna Broyles, the team’s full-time Marketing Director and Broker Associate; Anne Mayberry and Tatiana McCalla, Buyer’s and Seller’s Agents. This team of professionals has what it takes to give you the service that you desire and your property the exposure it deserves.
T H E VA N AT TA G R O U P & IN- HO U S E MARKETING TE AM T HE VANATTA GRO U P
PAM VANATTA BROKER ASSOCIATE TEAM LEADER
HE I D I F L I NT
LY N N A BROYLES
ANNE MAYB ERRY
TATIANA M C C AL L A
BROKER ASSOCIATE/ TRANSACTION MANAGER
BROKER ASSOCIATE/ MARKETING DIRECTOR
BROKER ASSOCIATE
BROKER ASSOCIATE
IN HO U S E MARKETING
K EL SEY H A R K IN S
GRETC HEN C O LEMAN
SSIR COMPANY MARKETING DIRECTOR
SSIR COMPANY ART DIRECTOR
BRAND
EXPOSURE
ONLINE
LO C A L
PROCESS
A D VA N TA G E
BRAND
ON LY O NE R E A L E S TAT E B R A ND H A S I T A L L We have heritage, a global network of offices and brokers, and a reputation for delivering the highest level of service and results. We are networked to share knowledge and resources. We are greater than the sum of our par ts.
BRAND
WE ARE CONNECTED
SOTHEBY’S AUCTION HOUSE
SOTHEBY’S INTERNATIONAL REALTY
SIR AFFILIATE NETWORK
STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY
ON LY O NE R E A L E S TAT E B R A ND H A S I T A L L We are SSIR, and we are your gateway to the exclusive resources of a diverse Global Brand and the local exper tise of the Steamboat Springs Lifestyle. When you work with a SSIR realtor, you get US ALL.
BRAND
S OT H E B Y ’ S I N T E R N AT I O N A L R E A LT Y
In 1976, Sotheby’s International Realty was launched from the same passion that guides the Sotheby’s Auction House.
With over 22,500 sales associates in approximately 990 offices and 72 countries and territories, the Sotheby’s International Realty brand has the additive framework and infrastructure to unite extraordinar y homes with extraordinar y people no matter what their location.
BRAND
SSIR–WHO WE ARE
M O U N TA I N O F F I C E
MAIN OFFICE
D OW N TOW N O F F I C E
1855 Ski Time Square Drive
610 Marketplace Plaza
56 Ninth Street
3
OFFICES
Strategically located on the Ski Mountain, in the hear t of downtown and at the gateway to Mt Werner and Steamboat Ski Area
11
Our dedicated team of professionals are collectively focused on upholding the quality standards and service that are synonymous with Sotheby’s International Realty.
90+
Full-time real estate professionals who network together within a culture of high standards for excellency.
+
SUPPORT STAFF
AGENTS
OPEN
7
DAYS/WK
A real estate professional is available 7 days a week to field inquiries and answer questions or to show your proper ty to prospective buyers.
BRAND
S S I R R E G I O N A L A F F I L I AT E S Sotheby’s International Realty has earned a dominant presence in Colorado with 28 offices in 18 key markets and a team of professional brokers who collectively sell more real estate in Colorado than any other brand.
STEAMBOAT SPRINGS
BOULDER
DENVER
EDWARDS
GLENWOOD SPRINGS
VAIL
CARBONDALE BASALT SNOWMASS VILLAGE
ASPEN
EVERGREEN BRECKENRIDGE
GREENWOOD VILLAGE
CASTLE ROCK
CRESTED BUTTE
TELLURIDE DURANGO
We can connect individually and personally to ever y regional, national and global affiliate to make sure your property reaches the largest audience of qualified buyers. Local, national or global, we have more than connections; we have faces, names and relationships.
BRAND
MARKET SHARE Steamboat Sotheby’s International Realty is committed to providing our clients with the best possible selling experience and believe the numbers below show our effectiveness.
% VOLUME SOLD IN 2020
UNITS SOLD IN 2020
TOP REAL ESTATE FIRMS IN STEAMBOAT
TOP REAL ESTATE FIRMS IN STEAMBOAT
40%
800
30%
700 600
25%
500 20% 400 15% 300 10%
IN 2020 SSIR PARTICIPATED IN
62% SAL ES $1M–$2M
50%
64%
SAL ES UNDER $750K
SA LE S $750K –$1M
68%
67%
100%
S A LE S $ 2 M–$4M
S A LE S OVE R $4M
S A LE S OV E R $6M
AGENCY E
AGENCY D
AGENCY B
AGENCY E
0 AGENCY D
0% AGENCY C
100
AGENCY B
5%
AGENCY C
200
BRAND SOTHEBY’S INTERNATIONAL REALTY® SOTHEBY’S INTERNATIONAL REALTY® SOTHEBY’S SOTHEBY’S INTERNATIONAL INTERNATIONAL REALTY® REALTY®
L U X U RY L E A D E R
PR PRShare ShareofofVoice Voice PUBLIC PUBLICRELATIONS RELATIONSSHARE SHAREOF OFVOICE VOICE PUBLIC RELATIONS SHARE OF VOICE
PUBLIC PUBLIC RELATIONS RELATIONS SHARE SHARE OFOF VOICE VOICE
REACH REACH REACH
VOLUME VOLUME VOLUME
SOTHEBY’S INTERNATIONAL REALTY Douglas Elliman
Coldwell Banker
Engel & Volkers
Compass
Berkshire Hathaway Home Services Leading RE
Knight Frank
Keller Williams Realty
Christies International Real Estate
JANUARY 1, 2020 – DECEMBER 31, 2020
- NOVEMBER JANUARY JANUARY 2019 1,--2019 NOVEMBER 25, 2019 25, 2019 -NOVEMBER JANUARY 1,2019 2019 NOVEMBER 25,2019 2019 JANUARY 1,1, 25, Source: Meltwater, Source: Meltwater, January 2018 January – June 2018 2018 – June 2018 Source:Meltwater, Meltwater,January January2018 2018––June June2018 2018 Source:
THE VOICE OF LUXURY REAL ESTATE
The The Voice Voice ofitLuxury of Luxury Luxury Real Real Estate Estate The Voice of When comes to high-quality real estate, we drive the When When itcomes comes it comes tohigh-quality high-quality to high-quality real real estate, estate, we we drive drive the the conversation. conversation. conversation. Our public relations team fosters relationships When comes to high-quality real estate, we drive drive the conversation. When itit to real estate, we the conversation. OurOur public public relations relations team team fosters fosters relationships relationships with with leading leading media media with leading media outlets who generate awareness of Our public relations team fosters relationships with leading media Our public relations team fosters relationships with leading media Sotheby’s International Realty brand andInternational position our Realty outlets outlets whothe who generate generate awareness awareness of the of the Sotheby’s Sotheby’s International International Realty outlets who generate awareness of the the Sotheby’s International Realty outlets who generate awareness of Sotheby’s Realty proprietary global network asglobal theglobal voice of luxury realthe estate. brand brand and and position position our proprietary proprietary network network as the as voice voice of brand and position ourour proprietary global network as the the voice of of brand and position our proprietary global network as voice of luxury luxury realreal estate. estate. luxury real estate. luxury real estate.
EXPOSURE
N OB ODY D O E S MO R E T H A N STEA MBOAT S OT H E BY ’ S IN TERN AT I O NA L R E A LT Y TO P ROM OT E YO U R P RO P E RT Y. The process at SSIR is structured and scientific, with a strategic objective to create the kind of exposure that will generate inquiries that lead to showings, and ultimately to the sale of your proper ty.
EXPOSURE
A D V E R T I S I N G YO U R P R O P E R T Y W E WI L L • Provide professional, high resolution photography to showcase the beauty of your home • Create an email campaign to over 300 local realtors with details of your property • Feature your property in a targeted email to over 1000 clients and prospects • Add photos, details & virtual tour to PamVanatta.com, SSIR website & SIR website distribution sphere • Create a professional glossy brochure highlighting the best features of your home • Place a For Sale sign at the property with brochure box • Create an informational packet that we can e-mail or hand out to prospective buyers • Leverage social media with reoccurring posts to Facebook, LinkedIn, twitter, and other social networking sites • Advertise your property every other month in the SSIR’s bi-weekly Wed/Sat Steamboat Pilot & Today ad and property feature ads • Prepare and send a postcard mailing campaign to a qualified and targeted market segment • Submit your home for consideration as the featured Property of the Day to Sotheby’s International Realty for increased networking exposure and placement in the SIR Icon program • Host an MLS tour for agents to preview the property • Produce a high quality, professional video featuring lifestyle elements of the property • Create a Matterport 3D virtual experience
YOU R L I S T I NG W IL L A PPEA R IN • Steamboat Homefinder Magazine • Steamboat Pilot & Today – Page 3, back page and Inside Scoop
ADD I T I O N A L M A R K ET IN G OPPORTU NITIES • Steamboat Magazine • Mountain Living • Denver Post • Dedicated website featuring your property
ADV E RTI S I N G A DVA N TAG ES • Your property will appear on hundreds of websites 24 hours a day • Your property will be exposed to the highest net worth individuals and the widest range of buyers • 90 percent of buyers used online resources to search for a new home • 52 percent of first time buyers started their search online • 77 percent of first time buyers drove by a home viewed online • Shoppers will perform an average of 11 searches prior to taking action on a real estate site • 78 percent of new home shoppers visit three or more sites prior to taking action on a real estate site
EXPOSURE
G L O B A L B R A N D A DV E RT I S I N G Sotheby’s International Realty’s global marketing strategy puts the brand front and center to the world’s most affluent clientele, and drives viewers to our websites where we get our most qualified leads. More than Zillow, Trulia, and Realtor.com combined.
Sotheby’s International Realty’s Global Media Plan generates over one billion impressions through hand-selected media powerhouses.
EXPOSURE
G L O B A L P RO P E RT Y A DV E RT I S I N G Through the SIR brand we have the oppor tunity to par ticipate in a print and digital listing adver tising program that leverages high-profile, global media par tners to offer a targeted reach to qualified buyers.
The strong presence we maintain in print publications and with our digital property advertising fosters important brand recognition, significant impressions and drives traffic to our websites.
EXPOSURE
L O C A L B R A N D A DV E RT I S I N G Steamboat Sotheby’s International Realty creates on-going ad campaigns strategically aimed to drive viewers to the steamboatsir.com website or to the three Steamboat SIR offices.
BIG OR SMALL. HUMBLE OR GRAND. LET US SHOW YOU THE WAY HOME.
EVERY PROPERTY HAS A STORY. Let us help you tell yours.
EVERY PROPERTY HAS A STORY.
A home is not just about bedrooms, bathrooms and finishes. It is about your
LUXURY IS AN EXPERIENCE NOT A PRICEPOINT
family, your friends and your memories.
M U R PH Y- L A R S EN R A NC H HO M ES I TES O F F ER ED BY S TEA M BOAT S I R
A home is the story of your life.
We are here to help you write your next chapter. S T E A M B O AT S I R . C O M
|
970.879.8100
970.879.8100
A home is not just about bedrooms,
| S T E A M B O AT S I R . C O M
bathrooms and finishes. It is about your family, your friends and your memories. A home is the story of your life.
EVERY PROPERTY HAS A STORY. Let us help you tell yours.
We are here to help you write your next chapter.
970.879.8100
| S T E A M B O AT S I R . C O M
EVERY PROPERTY HAS A STORY. Let us help you tell yours.
EVERY PROPERTY HAS A STORY. Let us help you tell yours. A home is not simply a collection of bedrooms, bathrooms and finishes. It is the place where you have raised your family, spent vacations, invested your life savings, made priceless memories.
When the time comes to sell, don’t simply list your property —tell your story.
EVERY PROPERTY HAS A STORY. Let us help you tell yours.
970.879.8100
| S T E A M B O AT S I R . C O M
A home is not just about bedrooms, bathrooms and finishes. It is about your family, your friends and your memories. A home is the story of your life.
A home is not just about bedrooms, bathrooms and finishes. It is about your family, your friends and your memories.
We are here to help you write your next chapter.
970.879.8100
| S T E A M B O AT S I R . C O M
A home is the story of your life.
We are here to help you write your next chapter.
A home is not just about
970.879.8100
| S T E A M B O AT S I R . C O M
bedrooms, bathrooms and finishes. It is about your family, your friends and your memories.
We are here to help you write your next chapter.
A home is the story of your life.
970.879.8100
| S T E A M B O AT S I R . C O M
High quality local brand advertisements reflect the quality of the Steamboat Sotheby’s International Realty brand and its understanding of the local lifestlye which increases the effectiveness of driving buyers to the steamboatsir.com website where they can inquire about a property.
EXPOSURE
L O C A L P RO P E RT Y A DV E RT I S I N G Every real estate firm adver tises in local media, but no real estate firm has the overwhelming saturation of local and regional print and digital media that Steamboat Sotheby’s International Realty offers.
NEW LISTING
A
1A
1
D M pt 5 P s ePYM –
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D M pt 5 P s eP M –
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1
3
OME TOUR
S t e a m b o at
Saturday September 3, 2016
Steamboat Springs, Colorado Vol. 28, No. 213
LA CASA #8
today COU NT Y ’ S
DA ILY
OPEN HOUSE
FREE S T E A M B O AT C A N Y O N V I E W
$4,695,000
®
ROU T T
2
T ODAY 2 – 4 pm
#726 4251
Canyon View represents a very special 6BD/5+BA home nestled in the mountains of Catamount Ranch & Golf Club on 6+ acres with unbelievable views of Walton Creek Canyon.
SteamboatToday.com
NEW S PA P ER
7 0 3 L I N C O L N AV E N U E B 3 0 3
$7 10,000
#16 1 0 6 9
L on Ski Trail Ln,
3
R LOOP #14 11 3 0
K AT H Y S T E I N B E R G
2+ B E D R O O M S 2 B AT H PENTHOUSE
SQ FT
970.846.8418 580 LARIMER STREET
1
$609,000
7 0 + A C R E S I N S T O R M M O U N TA I N R A N C H
R LOOP
$6,750,000
# 1418 6 5
996
# S162073
4+BD/4.5BA ranch-style luxury home located in a secluded paradise with cascading waterfalls and lush green pastures. 5 minutes from skiing and 10 minutes to downtown.
#14 0 8 2 9
n Cattle Kate p on the R.
# 1419 8 6
1,450
Howlesen Pl—corner of 7th & Lincoln, elevator on 7th St by Zirkel Trading
LABOR DAY DAY HOME HOME TOUR LABOR TOUR
#16 1 4 6 5
L on Ski Trail
R on Bangtail Way, on the R.
MAIN HOME PLUS GUEST CABINS
22001186
NE
4
SQ FT
2 BEDROOMS 1 B AT H 0.15 A C R E L O T
Downtown– Lincoln Ave to 6th St, R on Logan, corner of Larimer & Logan
T
PA M VA N AT TA
970.291.8100
#16 0 9 0 7
d, R on Chinook, R
418 5 0 D O U B L E B U C K T R A I L
K
$3,750,000 #14 1 7 7 0
#16 0773
5
6, 364
Rd, S Entrance –R reek, on the L.
#16 0 6 4 9
9 13
$5, 200,000
15
12
16
3 42 BLUE SAGE CI RCLE
$489,000
POST & BEAM
ADOWS DR 17
DARLINDA BALDINGER & CH LO E L AWRENCE
ST E A M B O AT ’ S R E S I D E N T I A L SA L E S G U I D E
19
S T E A M B O AT L O C A L B R O K E R S . C O M
O:
#13 7 6 0 6
970.846.3261
REAL ESTATE TRENDS OVER THE PAST 19 YEARS
Number of Listings, Units Sold and Dollar Volume
IN FOR M ATION
1,500 1,250 1,000 750 500
970.870.8885
U N I TS SOLD
2017
2015
2016
2018
2011
2013
2014
2012
2010
2007
2009
2005
2008
2006
2001
2003
2002
LI STI N GS
T O D AY
$ VOLU M E
FREE SELF-GUIDED TOUR.
september 3
Like any market, the real estate market is largely driven by supply and demand. For only the 2nd time
Visit any or all properties at your leisure!
since 1996, transactions decreased while sales volume increased in 2018, and average sales price was up
1PM – 5PM
13%, signaling that demand outpaced supply. For a complete 2018 market report, or to find out about your current property value and what the market trends mean to you, give one of our professionals a call.
T O D AY
FREE SELF-GUIDED TOUR
1PM – 5PM
Visit any or all properties at your leisure!
september 1
Whistler Twnhm 2BD/1.5BA renovated kitchen, hrdwd f lrs. LISA O LSO N
970.846.0713
$345,000
#2565488
970.846.3671
7.6 acres with 2BD caretaker and ready to build main residence. CA M BOY D
970.846.8100
43+ acres bordering national MARC SMALL forest with amazing lake views. DARLINDA BALDINGER
SQ FT
4+ B E D R O O M S 5+ B AT H 4 CAR GAR AGE
Hwy 40 to Anglers Dr, House is on R (across from Rita Valentine Park)
#S170944
970.846.8815
970.819.7192
18 4 8 H U NTE RS D R I V E
$799,000 #16 0551
2,831
TED HOFFMAN
$930,000
#1696062
Majestic 4BD/4.5BA home w/ best location in the neighborhood. D O UG L A BO R
970.846.0661
$1,150,000
#9952037
Private 3BD home with 2-car garage bordering open space. CA M BOY D
970.846.8100
$1,470,000
#2640693
Luxury 4BD/3BA in Strawberry Park on 3.3 acres with live water. A D RI EN N E STRO O C K
SQ FT
5 BEDROOMS 3.5 B AT H 2 CAR GAR AGE
970.846.3590
$1,595,000
#7539619
6BD home with Rita Valentine Park directly in your backyard. DAVID BALDINGER JR.
970.846.2560
$1,695,000
970.846.1031
#5846115
3 3 5 6 0 C ATA M O U N T D R I V E
4BD/3.5BA equestrian home on 25 ac w/outbuilding & loafing shed. CA M BOY D
$5, 275,000 # 1419 6 2
970.846.8100
9,792
SQ FT
6 BEDROOMS 10 B AT H 4 CAR GAR AGE
East on Hwy 40, L into Catamount, first house on the R past clubhouse
PA M VA N AT TA
$2,150,000
#2427095
Contemporary 5BD home on 35 ac w/spectacular vistas in a serene mtn setting. Open f loor plan, family room, office & RV garage/workshop.
970.291.8100
$2,495,000
#8725787
Spectacular Wildhorse Meadows home w/mtn views and amenities. CO LLEEN D E J O N G
970.846.5569
$2,650,000
970.291.8100
#6491870
Custom 6BD home with stunning views of the Ski Area & valley f loor. Open, bright and great f loor plan for families with beautiful finishes. PA M VA N AT TA
970.291.8100
it means to be International. After
a price point.
$389,000
2BD/2BA Close to skiing, fully furnished turnkey & pet friendly. K I YA H RO E
CI N DY RO G ERS
$895,000
We know what
luxury is an experience, not #2342562
Superb ski-in/ski-out location. Remodeled 3BD/3BA. Great views!
#6456409
Hwy 40 to Walton Creek, R on Village, Dr, R on Meadow Ln, L on Hunters Dr
PA M VA N AT TA
We believe that
$315,000
970.846.4429
$800,000
$415,000
#8553996
Updated 2BD/2BA with open living space, views & large garage.
303.842.1142
BA R K LE Y RO BI N SO N
#000000
all, it is our middle name.
Spacious 1+BD Pines at Orehouse condo with bonus storage room.
970.819.6950
CH A R LI E D R ES EN
970.846.6435
OUTDOOR FIREPLACE WITH INCREDIBLE OUTDOOR SPACES
$2,700,000
#8029880
6BD Montana Log Twnhm. Trails Edge. VIDEO: bit.ly/vikinglodgesb STE V E D OW N S
970.846.1709
$2,995,000
#7029749
Stunning views & private. 4BD Fish Creek home 5 min to town. A N N E M AY B ER RY
970.846.1425
$4,100,000
#9415113
Situated next to Thunderhead Lift, this 6BD/4.5BA home is located in one of Steamboat’s best and most sought after ski-in/ski-out locations! A N D R E W ZO PF
970.846.8969
Your best life starts with a home that $528,500
#9944631
Steps from gondola w/excellent amenities & great income potential. CO LLEEN D E J O N G
970.846.5569
$545,000
#8497095
Walk to ski from The Lodge! 3BD, furnished, great rental returns. CH A R LI E D R ES EN
970.846.6435
$649,000
#2398312
Ski-in/out at Bear Claw, Recently updated true 3 bed 2 bath. DARLINDA BALDINGER
970.846.7192
$699,000
#3248869
FROM
Bright end unit 4BD/4BA new f lrs, lighting, furnishings & more. LISA O LSO N
$729,000
#8938686
4BD/3.5BA/2,000+sf New construction homes. June 2019.
970.846.0713
CI N DY M ACG R AY
970.846.0342
$6,595,000
#S162073
Your own private 70 acre national park in a premier gated community . Surrounded on three sides by Walton Creek and your own private lake. DARLINDA BALDINGER
970.846.7192
inspires you.
$10,000,000
#5933983
$4,195,000
| DOWNTOWN
Golf course membership! Valley views, 3BD/2.5BA, Low HOA dues. PEN N Y FLE TCH ER
#3178480
Extremely rare ski-in/out development opportunity. The Thunderhead parcel is 2.24 ac & is zone G-2 w/allows for high-density development. DAVID BALDINGER JR.
970.846.2560
Impeccably buIlt to last
MAIN OFFICE
LIVE BRILLIANT The lo cat io n, t he sty le, t he fe e ling yo u get w he n yo u walk t hro u g h t he d o o r – eve ry as p e ct of yo u r ho m e s ho u ld b e a ref le ct io n of w ho yo u are, w he re yo u ’ve b e e n, and t he life yo u as p ire to live. Yo u r b est life b eg ins w it h a ho m e t hat ins p ires yo u .
970.879.8100
|
M O U N TA I N
970.879.7800
DOWNTOWN
970.870.8885 |
S T E A M B O AT S I R . C O M
Behind the gate in Stonebridge Park and nestled in the woods of one of Steamboats premier neighborhoods lies a refuge of privacy and luxury. Guarded by the mountains and trees, this “Waterfront Castle in the Woods” is surrounded by forests on both sides and hugged by Fish Creek in the back creating an enchanting oasis with gardens, stone patios, and outdoor kitchen area. There are 2 master suites, including a main floor master and a charming carriage house, all included in this 5+ bedroom manor.
970.879.8100
970.846.8418
$800,000
1058 Graystone Court • Gated Community steamboat sprinGs
S T E A M B O AT S I R . C O M | MAIN OFFICE
2000
0
2004
250
26
K ATH Y STEI N B ERG
#8753296
Darlinda Baldinger & ChLoe Lawrence
M A R K ET STATISTIC
1,750
$ V O L U ME
25
2,000
Rare top f loor, ski-in/ski-out unit with amazing mtn views.
$759,000
• On 1.09 acres bordering Fish Creek • 5+ Bedrooms with carriage house • 2 master suites including main floor master • Gourmet kitchen with side room & fireplace • Temperature & humidity controlled wine room
28
#3789597
1855 Ski Time Square Drive Steamboat Springs, CO 80487
27 24
$1.1B $1.0B $900M $800M $700M $600M $500M $400M $300M $200M $100M $0
$750,000
c 970.846.7192 o 970.879.7800 x118 SteamboatLocalBrokers.com
23
L IS T IN G S / U N IT S S O L D
2,250
#16 0 079
6,541 $127,000 $170,000 $190,000 $205,000 $269,000 $275,000 $275,000 $275,000 $285,000 $310,000 $345,000 $350,000 $352,500 $380,000 $405,000 $420,000 $425,000 $450,000 $515,000 $539,000 $550,000 $565,000 $584,000 $615,000 $625,000 $660,000 $690,000 $710,000 $730,000 $817,500 $825,000 $835,000 $925,000 $1,140,000 $1,225,000 $1,260,000 $1,435,000 $1,689,000 $1,700,000
sotheby’s international realty and the sotheby’s international realty logo are registered (or unregistered) service marks used with permission. sotheby’s international realty affiliates llC fully supports the principles of the fair housing act and the equal opportunity act. each office is independently owned and operated. if your property is listed with a real estate broker, please disregard. it is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
21
22
$5,700,000
1/1/19 – 1/31/19
1360 Indian Trail #46 1300 Athens Plaza #5 1625 Shadow Run Frtg #104 1800 Burgess Creek Rd #101 2915 Chinook Lane #B12 15 Cypress Court 2235 Storm Meadows Dr #332 380 Ore House Plaza #2046 1175 Bangtail Way #5108 2955 Columbine Drive #213 1200 Sparta Plaza #8 3150 Chinook Lane #5 2955 Columbine Drive #211 2545 Cattle Kate Cir #3206 3370 Columbine Drive #108 1995 Storm Meadows Dr #204 3305 Columbine Dr #1508 1805 River Queen Lane #104 3388 Covey Circle 40570 Anchor Way 1125 Redwoods Dr #7010 1882 Hunters Drive 550 Wyatt Way 2745 Timber Court #2 544 Parkview Drive 444 Blue Sage Circle #2B 2650 Medicine Springs Dr #16 27494 Brandon Circle 889 Majestic Circle 3445 Stone Lane 1164 Blue Sage Drive 44900 Diamondback Way 703 Lincoln Ave #B204 33810 Sky Valley Drive 3264 Snowflake Snowflake Court 2300 Apres Ski Way #5 3290 Aspen Wood Lane 569 Retreat Place 1847 Hunters Court
MARKET SNAPSHOT
DRIVE
mount Ranch, the lubhouse.
970.879.7800
NO HOA
SQ FT
105 5 A NGLERS DR I V E
#16 0 9 5 9
U N TA I N
3 BEDROOMS 2.5 B AT H
1,568
JACK & DIANE CARTER
solds
STEAMBOAT SPRINGS
D 14C
#14 0 2 0 7
# 16 1517
Fish Creek Falls Rd, L on Blue Sage Dr, L on Blue Sage Circle, on the R
970. 846.7 192
20
unt Horse–Sidney Ridge, on the L.
mount Ranch, nt Dr, on the R.
C:
e a c h o f f i c e i s i n d e p e n d e n t l y o w n e d a n d o p e ra t e d
Lake Catamount, R
#14 1 9 6 2
970. 879.780 0
D A R L I N D A . B A L D I N G E R @ S T E A M B O AT S I R . C O M
IDGE RD
DRIVE
970.846.6435
# S16 0 95 9
6+ bedroom home and guest home nestled above Lake Catamount with stunning views from every window. The ultimate balance of nature and luxury.
11
#16 0 1 6 9
CHARLIE DRESEN
5 0 + A C O V E R L O O K I N G L A K E C ATA M O U N T L U X U R Y
14
7 8
#16 1 5 9 2
n Elk Lane, L on rsection).
18
6+ B E D R O O M S 5+ B AT H 5 CAR GAR AGE
6
n Elk Lane into e R at 2nd R turn.
4, L on Emerald to the L.
SQ FT
Fish Creek Falls Rd, L on Amethyst to 36, R on 38, 1.6mi, L on Double Buck Trl
10
Constructed to the highest quality and standard, this home also features a two-story library and an incredible kitchen with a sitting room and fireplace for entertaining. Enjoying its private setting, this one-of-a-kind home in the heart of the Yampa Valley is close to everything and lies perfectly in the between the Ski Area and downtown Steamboat Springs.
Colleen de Jong
970.846.5569 colleen.dejong@steamboatsir.com Michael de Jong 970.846.3661 michael.dejong@steamboatsir.com
Steamboat Sotheby’s International Realty 610 Marketplace Plaza Steamboat Springs, CO 80487 dejongteamsteamboat.com
Luxury Ski Chalet $2,495,000
We just listed a new luxury home in one of the best neighborhoods around. Yours! If you or someone you know would like more information on this beautiful home give us a call. 4 en-suite bedrooms, 2 powder rooms, 5,144 sf, theater room and access to all of the amenities of Wildhorse.
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.
Just Listed in WiLdhorse MeadoWs $2,495,000
WATERFRONT LUXURY THE WOODS Waterfront Luxury in the IN Woods Steamboat Springs
No matter what publication you pick up, we will have a strong presence, advertising our featured listings and driving traffic to our website and local offices. The advertising saturation and brand recognition expose your property to the broadest range of potential buyers possible.
EXPOSURE
THE COLLECTION Produced twice a year, The Collection is our exclusive magazine featuring locally curated content and showcasing the proper ties we represent throughout Steamboat and the Yampa Valley. More of a coffee table magazine than a real estate magazine, it has excellent shelf life and is recognized as one of Steamboat’s premier magazines.
N O I T C E L L CO THE COLLECT IO
THE
19/20 WINTER 20
N
SU MM ER
20 19
Exclusive placement in the arrivals and departures areas of Yampa Valley Regional Airport, Atlantic Aviation Private Jet Terminal, in rental properties and high traffic locations throughout Steamboat, as well as digital distribution and a direct mail campaign, allow us to reach potential buyers who are interested in the Steamboat lifestyle.
EXPOSURE
OPEN HOUSE EVENTS On-going open house events are promoted by Steamboat SIR. Brokers leverage this effor t through customized adver tising campaigns, press releases, the Steamboat SIR website and social media. 2019
LABOR DAY HOME TOUR
See tomorrow’s paper for details!
GET A SNEAK PEAK OF THE TOUR
Visit us on Facebook or at bit.ly/hometour2019
970.8 79.810 0
TOMORROW
august 31 1PM – 5PM
FREE SELF-GUIDED TOUR Visit any or all properties at your leisure!
Our open house events are promoted across many media channels, resulting in excellent attendance at the events.
EXPOSURE
S I G N AG E Every new listing at Steamboat Sotheby’s International Realty proudly displays the most recognized real estate sign in the world.
No other brokerage in Steamboat has the brand recognition that Steamboat SIR does. The Sotheby’s International Realty brand is synonymous with quality and ser vice.
EXPOSURE S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®
2 0 2 1 PLAN MARKETING PLAN 2020 MARKETING GLOBAL BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES THE WALL STREET JOURNAL
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THURSDAY ARTICLE BUYOUT
MANSION GLOBAL HOMEPAGE PROMOTION
IMMOBILIENSCOUT24 BANNER ADS FACEBOOK ADS
THE NEW YORK TIMES REAL ESTATE SLIDESHOW SPONSORSHIP CUSTOM EDITORIAL SERIES (THE VIEWPOINT) CROSS PLATFORM BANNER ADS REAL ESTATE FIND A HOME VIDEO BLOCK PROPERTY LISTING SYNDICATION (US, INTERNATIONAL, NYC)
THE FINANCIAL TIMES PROPERTY LISTING AND VIDEO SYNDICATION EXCLUSIVE LIFESTYLE SECTION SPONSORSHIP $1M+ FEATURED LISTING SHOWCASE EXCLUSIVE E-ALERT SPONSORSHIP HOWTOSPENDIT.COM HOUSE & GARDEN TAKEOVER SPONSORSHIP HOUSE & HOME FULL PAGE AD
DWELL MONTHLY PROPERTY LISTING FEATURES HOMEPAGE HERO FEATURED PROPERTY FEATURED PROPERTIES ON HOMES, REAL ESTATE, HOME TOURS, & KITCHEN CHANNELS FEATURED PROPERTIES ON REAL ESTATE ARTICLES FEATURED PROPERTY INSTAGRAM POST FEATURED PROPERTY FACEBOOK POST “DAILY DOSE” EMAIL NEWSLETTER PROPERTY FEATURE BANNERS ADS ON HOMES, REAL ESTATE, HOME TOURS, & KITCHEN CHANNELS CROSS PLATFORM BANNERS ADS QUARTERLY INSTAGRAM POST QUARTERLY EMAIL NEWSLETTER FEATURE
BLOOMBERG PROPERTY BANNER CAROUSEL FEATURED PROPERTY FACEBOOK SPONSORSHIP FEATURED PROPERTY INSTAGRAM SPONSORSHIP CROSS PLATFORM BANNER ADS
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EXPOSURE S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®
2 0 2 1 M A R KPLAN ETING PLAN 2020 MARKETING
C O N T. . .
GLOBAL BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES ARCHITECTURAL DIGEST
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REAL ESTATE PAGE SPONSORSHIP REAL ESTATE CONTENT OWNERSHIP FEATURED PROPERTY INSTAGRAM SPONSORSHIP AD MEXICO: ARCHITECTURE SECTION SPONSORSHIP (15 DAYS OF EACH MONTH) AD MEXICO: CROSS PLATFORM BANNER ADS (15 DAYS OF EACH MONTH)
LUXURY ESTATE CROSS PLATFORM BANNER ADS PROPERTY LISTING, VIDEO & VIRTUAL TOUR 360 SYNDICATION FEATURED PROPERTY SHOWCASE FEATURED PROPERTY ARTICLES
PROPGOLUXURY PROPERTY LISTING SYNDICATION (PROPGO, ZAOBAO, CN.NYTIMES) CROSS PLATFORM BANNER ADS HOME PAGE CAROUSEL FEATURED VIDEO LISTING FEATURED PROPERTY SOCIAL MEDIA PROMOTION E-NEWSLETTER
JUWAI LUXE LISTING PROMOTION CLICK-TO-TRANSLATE LISTING & PROPERTY VIDEO SYNDICATION FEATURED LISTING ENHANCEMENTS IN SEARCH RESULTS BRAND LIFESTYLE & PROPERTY PAGE BRAND EDITORIAL CONTENT PROMOTION (CHINESE TRANSLATED) CROSS PLATFORM BANNER ADS WEIBO NEWSLETTER WECHAT NEWSLETTER TOUTIAO NEWSLETTER CHINA HELP DESK SERVICE
NIKKEI PROPERTY LISTING & VIDEO SYNDICATION HOME PAGE CAROUSEL VIDEO SLIDESHOW (23% SOV) CROSS PLATFORM BANNER ADS FEATURED PROPERTY ARTICLE (TRANSLATION INCLUDED) PRINT ADS ASIAN REVIEW PRINT AD E-NEWSLETTER
2
EXPOSURE S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®
2 0 2 1 M A R KPLAN ETING PLAN 2020 MARKETING
C O N T. . .
GLOBAL BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES ELLE DÉCOR
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ELLEVATED ENTERTAINING SERIES FEATURED PROPERTY GALLERIES SPONSORED ARTICLES BRAND CONTENT PAGE NEWSLETTER & SOCIAL MEDIA BRAND CONTENT PROMOTION CROSS PLATFORM SUPER HERO UNIT MARKET TARGETED BANNER ADS CROSS PLATFORM BANNER ADS
EXPANSIÓN ELLE DÉCOR PRINT ADS QUIEN PRINT ADS EXPANSIÓN PRINT ADS AIRE PRINT ADS ACCENT PRINT ADS CROSS PLATFORM BANNER ADS EDITORIAL CONTENT PROPERTY FEATURES BRAND VIDEO PROMOTION FEATURED PROPERTY INFOGRAPHICS E-NEWSLETTERS PROPERTY LISTING & VIDEO SYNDICATION
JAMES EDITION CROSS PLATFORM BANNER ADS PROPERTY LISTING & VIDEO SYNDICATION
ROBBREPORT PROPERTY LISTING SYNDICATION CROSS PLATFORM BANNER ADS
INMAN LEADING IN LUXURY
CONSUMER TARGETED ADVERTISING
CONDÉ NAST, HEARST MEDIA AND DOW JONES FACEBOOK, INSTAGRAM AND LINKEDIN GOOGLE DISPLAY NETWORK TRADE DESK
3
EXPOSURE S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®
2 0 2 1 M A R KPLAN ETING PLAN 2020 MARKETING
C O N T. . .
SIGNATURE PUBLICATIONS Jan
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RESIDE: QUARTERLY PUBLICATION SOTHEBY’S MAGAZINE PREFERRED MAGAZINE
PRINT PROPERTY ADVERTISING PROGRAM
THE WALL STREET JOURNAL THE NEW YORK TIMES MAIN NEWS SECTION THE NEW YORK TIMES SPECIAL SECTIONS THE NEW YORK TIMES INTERNATIONAL EDITION THE NEW YORK TIMES INTERNATIONAL EDITION WRAPS THE NEW YORK TIMES TAKEOVER ASIA TATLER BLOOMBERG MARKETS BOAT INTERNATIONAL BOSTON MAGAZINE FINANCIAL TIMES HAUTE LIVING JUWAI.COM PROPERTY CATALOG/MAGAZINE LOS ANGELES TIMES WRAP LONDON TELEGRAPH TAKEOVER OCEAN HOME ROBB REPORT THE SUNDAY TIMES (UK) CARLYLE HOTEL VITRINE DISPLAY
DIGITAL PROPERTY ADVERTISING PROGRAM (PLANS BY LIFESTYLE, FEEDER MARKET) Jan
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DIGITAL ADVERTISING PLANS AND NEWSLETTERS BY MEDIA PARTNER, LIFESTYLE, FEEDER MARKER
MONTHLY PACKAGES AVAILABLE
SEARCH ENGINE MARKETING Jan
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GOOGLE BING YAHOO! YOUTUBE
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EXPOSURE S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®
2 0 2 1 M A R KPLAN ETING PLAN 2020 MARKETING
C O N T. . .
SOTHEBY’S AUCTION HOUSE ADVERTISING OPPORTUNITUES Jan
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EVENTS
SPONSORSHIP PACKAGES AVAILABLE
SELECTS, PREFERRED AND OTHER EMAIL OPPORTUNITIES
SPONSORSHIP PACKAGES AVAILABLE
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LOCATION PAGES ON SOTHEBYS.COM BANNERS ON HOMEPAGE OF SOTHEBYS.COM
SOCIAL MEDIA Jan
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EXTRAORDINARY PROPERTY OF THE DAY EXTRAORDINARY LIVING BLOG YOUTUBE: DAILY FEATURED VIDEOS FACEBOOK, INSTAGRAM, TWITTER, LINKEDIN, GOOGLE+, PINTEREST
LISTING SYNDICATION (ALL SITES LISTED ON THE “GRID” PLUS THE FOLLOWING)
APPLE TV SIR MOBILE SIR TOUCH GALLERY CASCADING WEBSITES (DISTRIBUTION TO OVER 100 WEBSITES CONNECTED TO SOTHEBYSREALTY.COM)
CONFIDENTIAL (PRIVATE LISTINGS PROGRAM)
PREFERRED NEWSLETTER (SOTHEBY’S CLIENTS) TOP AGENTS DISTRIBUTION
*Marketing calendar subject to change. © MMXX Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
5
EXPOSURE
S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ®
2020 EXCLUSIVITY 2 0 2 1 E X C L U S I V I T Y OV E RV I E W OVERVIEW BRAND ADVERTISING CAMPAIGN, SHOWCASING PROPERTIES THE WALL STREET JOURNAL
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THURSDAY ARTICLE BUYOUT
THE NEW YORK TIMES REAL ESTATE SLIDESHOW SPONSORSHIP CUSTOM EDITORIAL SERIES (THE VIEWPOINT) REAL ESTATE FIND A HOME VIDEO MODULE
THE FINANCIAL TIMES LIFESTYLE EXCLUSIVE LISTINGS LIFESTYLE EXCLUSIVE DISPLAY BANNER ADS EXCLUSIVE E-ALERT SPONSORSHIP HOWTOSPENDIT.COM HOUSE & GARDEN TAKEOVER HOUSE & HOME FULL PAGE AD
DWELL MONTHLY PROPERTY LISTING FEATURES HOMEPAGE HERO BANNER HOMEPAGE FEATURED REAL ESTATE PROMOTIONAL TILE
BLOOMBERG PROPERTY BANNER CAROUSEL
ARCHITECTURAL DIGEST REAL ESTATE PAGE SPONSORSHIP REAL ESTATE CONTENT OWNERSHIP AD MEXICO: ARCHITECTURAL SECTION SPONSORSHIP (15 DAYS OF EACH MONTH) AD MEXICO: CROSS PLATFORM BANNER ADS (OTHER 15 DAYS OF EACH MONTH)
JUWAI BRAND LIFESTYLE PAGE BRAND COMPANY PAGE BRAND EDITORIAL CONTENT PROMOTION (CHINESE TRANSLATED)
ELLE DÉCOR ELLEVATED ENTERTAINING SERIES BRAND CONTENT PAGE CROSS PLATFORM SUPER HERO UNIT ROS
SIGNATURE PUBLICATIONS
SOTHEBY’S MAGAZINE EXTRAORDINARY PROPERTIES FEATURE
CONFIDENTIAL (PRIVATE LISTINGS PROGRAM)
PREFERRED NEWSLETTER (SOTHEBY’S CLIENTS) TOP AGENTS DISTRIBUTION
*Plan subject to change
*Marketing calendar subject to change. © MMXX Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
ONLINE
SOTH E BY S R E A LT Y. C O M A ND STE A MBOAT S I R . C O M are designed to be viewed at the most elevated level and with the most consumer ease on any device: desktop, tablet or mobile. Every tactic of our online strategy attracts qualified users which relate directly to the number of qualified proper ty inquiries.
ONLINE
P R O P E R T Y S TO R Y Your proper ty isn’t simply a collection of bedrooms, bathrooms and features. Every proper ty has a story. Through the use of high resolution photography, photo descriptions, video and 3D vir tual tours, we tell the story of your proper ty in a captivating and inspiring way.
Your first showing is online. Steamboat SIR showcases the best characteristics and personality of your property to capture the most effective first impression possible. Connection & emotive response are the most effective tools to create a property inquir y.
ONLINE
M AT T E R P O R T 3 D PA R T N E R S H I P 3D Photography allows a prospective buyer to move through your house from a computer, phone or tablet and view it from any angle, providing a unique view of your home like never before. SothebysRealty.com and SteamboatSIR.com integrate 3D photography into the listing, providing a more immersive experience.
3D photography is literally just as good as being at a property and people stay on a page with a 3D walk-through 10 times longer than those without; and the longer a viewer stays online, the greater the chance they will make a property inquir y.
ONLINE
V I R T U A L S TA G I N G Using groundbreaking and innovative technology, Steamboat Sotheby’s International Realty has the oppor tunity to vir tually stage a vacant home, helping buyers see the potential within a space in a highly visual and professionally designed way. Fur ther, Sotheby’s International Realty has introduced a revolutionary augmented reality (AR) app: Curate by Sotheby’s International Realty, the first app of its kind with groundbreaking features that benefit both sellers and buyers.
Utilization of technological breakthroughs such as virtual staging and augmented reality help a buyer envision a space with curated furnishings, helping them to see themselves within that space and overcoming potential objections about design, layout and functionality.
ONLINE
S OT H E B Y S R E A LT Y. C O M SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website, with over 30 million visitors to the website in 2019..
• 30+ million visits • Over 19 million unique visitors • Almost 50 million proper ty detail page views • Over 118 million page views • 66% of visitors were from outside the U.S. • Over 2.5 million average monthly visits
SothebysRealty.com provides an unmatched user experience, resulting in a higher view to inquir y ratio than any other online distribution source.
ONLINE
Y O U R
S E A R C H
STEAMBOATSIR.COM S T E A M B O AT S I R . C O M We have taken the online proper ty search to an extraordinar y new level optimizing the user experience by incorporating multiple search features, intuitive SteamboatSIR.com is content par t of while Sotheby’s functionality, with accurate users International can customizeRealty’s and save“cascading searches. network”,
so your listing will be distributed to local websites around the world, translated into 17 languages and currencies and searchable by location or lifestyle.
• Over 140,000 visits per year • Average over 55% new visitors per month • Over 4.5 minutes focused engagement per visit • Monthly and Annual Market and Resor t Repor ts • Robust and versatile search functionality
Steamboatsir.com provides visitors with the ultimate real estate experience on any device. With high resolution photography, video and robust search options that make it unique from other real estate websites (see following page).
ONLINE
LIFESTYLE WEBSITES Because may times a lifestyle is the most impor tant aspect to a proper ty, Sotheby’s International Realty has developed a series of websites specifically designed to attract qualified lifestyle-focused home buyers from all over the world.
Almost half of the people searching on SothebysRealty.com add a lifestyle component to their search. Global buyers interested in mountain, ski or farm & ranch properties are lead directly to Steamboat’s lifestyle properties.
ONLINE
ONLINE PROPERTY DISTRIBUTION The exposure and worldwide reach of our listings is a crucial piece of what sets us apar t from the rest of the industry. Our global proper ty marketing par tners include the most authoritative news, lifestyle and financial voices, as well as real estate-centric websites.
THE DISTINCTION
SIR proper ties are viewed 90,000,000 times across all of our par tner sites annually. Property Distribution The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property It’s not just where your property is displayed online that is important, but how it is displayed and to whom. marketing partners include the most authoritative news, lifestyle, and With captivating photography and video, as well as strategic placement on sites that don’t just draw views, but financial voices, as well as real estate-centric websites. Additionally, once that create inquiries, we dramatically increase the likelihood of an inquir y that will ultimately lead to a sale. a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting
ONLINE
Y O U R
S E A R C H
STEAMBOATSIR.COM S T E A M B O AT TO D AY. C O M We have taken the online proper ty search to an extraordinar y new level optimizing the user experience by incorporating multiple search features, intuitive New listings are content featuredwhile dailyusers on the home page, functionality, with accurate canSteamboatToday.com customize and save searches.
with high resolution photography and a trackable link to the proper ty details, photos and video at SteamboatSIR.com.
• 960,000 impressions per year • Displayed to audience already engaging in Steamboat • Average click-though rate of 1.5% (Almost 20X the industry average of 0.08%)
Showcasing your property to a digital audience of consumers who are interested in Steamboat Springs increases exposure and opportunities for inquiries.
ONLINE
SOCIAL MEDIA We actively engage with online networks of people passionate about fine living, Steamboat Springs, and the mountain lifestyle. Steamboat Sotheby’s International Realty and Sotheby’s International Realty create high-quality, engaging and exclusive content on social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat and our blogs. Facebook is the top referring source of traffic to both steamboatsir.com and sothebysrealty.com, and the Sotheby’s International Realty YouTube channel has more subscribers than any other real estate brand. SOCIAL MEDIA
Social Media We actively engage with online networks of people passionate about fine living. The ever Sotheby’s International Realty brand More than it is crucial to reach consumers throughcreates exclusive content multiple socialengage mediawith platforms, channelson that they actively on a dailyincluding basis.
Twitter, Instagram, Pinterest, LinkedIn, WeChat and on our very own Extraordinary Living Blog. Facebook is the top referring source of traffic to sothebysrealty.com. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers than any other real
ONLINE
VIDEO DISTRIBUTION Now more than ever, video is playing a significant role in successfully marketing proper ty for sale. Our video channel, YouTube channel and Sotheby’s International Realty video and YouTube channles offer consumers something that transcends the ordinary and that sets the new standard in proper ty video marketing. The SIR YouTube channel is the first, and only, real estate company channel to have over 100,000 subscribers, generating almost 60,000,000 video views
CHANNEL COMPARISON SUBSCRIBERS
VIDEO VIEWS
200K
60M
175K
50M
150K 40M
125K 100K
30M
75K
20M
50K 10M
25K 0
Engaging clients with relevant online video content is more important than ever, as demonstrated by the more than 4 billion daily views and 60 hours of video uploaded each minute on YouTube.
TRULIA
ZILLOW
KELLER WILLIAMS
RE/MAX
CENTURY 20
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COMPASS
KNIGHT FRANK
CHRISTIE INTERNATIONAL REAL ESTATE
SAVILLS
ENGEL & VOLKERS
COLDWELL BANKER
SOTHEBY’S INTERNAIONAL REALTY
TRULIA
ZILLOW
KELLER WILLIAMS
RE/MAX
CENTURY 20
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COMPASS
KNIGHT FRANK
CHRISTIE INTERNATIONAL REAL ESTATE
SAVILLS
ENGEL & VOLKERS
COLDWELL BANKER
SOTHEBY’S INTERNAIONAL REALTY
0
ONLINE
SIR MOBILE APP Today more than 55% of internet searches are conducted from a mobile device.
THE DISTINCTION
D E S T I N AT I O N / U S A / S T E A M B O AT S P R I N G S
Steamboat Springs Steamboat Springs
• GPS search, find the closest home • Search globally in 70 countries • Driving directions to the home of interest Social sharing on facebook and twitter SIR• Mobile
Tap to connect, call or Realty email mobile app is the only luxury The •Sotheby’s International Points-of-interest toolbar real • estate app that serves properties in more than 70 countries and territories worldwide. Experience homes on your mobile device like never before with immersive 3D property tours and our new G E T T augmented H E S I R M reality O B I L E"shop A P Pthe room" functionality. Customize the app to your local currency, unit ofinmeasure, and one of the available Visit app.sir.com/sirsteamboat your browser from your phone 18 languages.
or tablet
SIR’s mobile website provides the same sophisticated presentation of our listings on a phone or tablet as our desktop version, while utilizing GPS technology to allow consumers to quickly access available listings in their immediate area.
ONLINE
APPLE TV Apple TV is found in 24 million homes and with SIR’s innovative Apple TV app families can share the experience of discovering Sotheby’s International Realty® brand proper ties from the comfor t of their couch or home theater room.
AppleTV powers the Sotheby’s International Realty E-Gallery, a rotating display of proper ties from throughout the global SIR network in the lobbies of affiliate offices all over the world.
Designed to immerse the consumer in the SIR brand, AppleTV allows us to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches.
LO C A L
S T EA MBOAT S OT H EBY ’S I NT E RN AT I O N AL R EALT Y S TAY S CO N N ECT ED WI T H I N O UR CO MMU N I T Y. Steamboat SIR understands the people who are attracted to our very special community, and suppor ts the people and organizations in our community through many different programs.
LO C A L
IT’S A LIFESTYLE THING Steamboat was a town first. It’s cowboy country as much as it is a ski town. It’s a friendly town and a family town. We know Steamboat because it’s our home. Steamboat Sotheby’s International Realty is locally owned and operated, and committed to giving back and suppor ting the needs of our community.
We love where we live, we love what we do, and we love sharing the Steamboat Springs lifestyle with our clients.
LO C A L
MARKET REPORTS Explore local market conditions, sales trends and resor t comparisons, using our monthly and end-of-year digital market repor ts.
STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY 2018 MARKET REPORT
2018 RESORT REPORT
STEAMBOAT COMPARED TO OTHER RESORTS
Average Sold Price and Units Sold
$1,800,000
2,250
$1,600,000
2,000
$1,400,000
1,750
$1,200,000
1,500
$1,000,000
1,250
$800,000
1,000
$600,000
750
$400,000
UNITS SOLD
500
$200,000 $1.77M
$1.51M
$1.25M
$1.26M
$961K
$720K
$769K
Jackson Hole
Lake Tahoe
Vail Valley
Park City
Big Sky
Steamboat
Summit Cty
$659K
$728K
Sun Valley
$1.49M
Crested Butte
$2.75M
Aspen
250
$0
Telluride
AVERAGE PRICE SOLD
CONDOMINIUMS, TOWNHOMES & SINGLE FAMILY HOMES
0
Units Sold
Average Price Sold
ove information provided by individual Rocky Mountain MLS areas where a Sotheby’s International Realty office exists.
3 LOCATIONS Steamboat Sotheby’s has three locations to serve clients’ needs.
ARKET SHARE 2018
p 5 Real Estate Agencies in Steamboat
UNITS SOLD IN 2018
Mountain
2018 MARKET REPORT
Average Sold Price and Units Sold
MAIN OFFICE
5 6 NINTH STRE E T
970.879.8100
| M O U N TA I N
970.879.7800
| D OW N TOW N
970.870.8885
STEAMBOAT SPRINGS
January – December
2,000
$1,400,000
1,750
$1,200,000
1,500
$1,000,000
1,250
$800,000
1,000
$600,000
750
$400,000 $1.51M
$1.25M
$1.26M
$961K
$720K
Vail Valley
Park City
Big Sky
Steamboat
$769K
$659K
$728K
Sun Valley
$1.77M
Summit Cty
$1.49M
Crested Butte
$2.75M
Lake Tahoe
$200,000
800 700
30%
600
25%
500
20%
400
15%
300
10%
200
5%
100
0%
0
-5.11%
95.00%
95.20%
0.21%
$493,403,953
$518,728,126
5.13%
markets. And for the first time in over 10 years, new developments are on the horizon. Still, Steamboat Springs presents great value for buyers in an authentic, friendly resort community.”
January – December
250
Average List Price
% Change 16.60%
$1,445,949
$486
Average Days on Market Highest Sold Price
January – December
186
BIG SKY
January – December Average Price
MONTA NA
2016 $702,026
Average Price per Square Foot
2017
15.9%
$358
15.8%
188
182
-3.2%
$5,900,000
$3,800,000
-35.6%
Lowest Price
$87,500
$115,000
31.4%
Total Dollar Volume
RESORT MARKET 2018
% Change
$813,937
$309
Highest Price
229
268
91.90%
94.20%
$160,764,070
$218,135,238
$31,100,000 Average Sold Price $146,000 Average Sold Price per Sq. Ft. Number of Properties Sold 696 Average Days on Market 95% % Sold Price to Original List Highest Sold Price January –Total December 2016 Dollar Volume Sold $854,822,444 Lowest Sold Price Average Price $412,049
11.52%
180
-3.23%
2018
$36,500,000 17.36% $3,381,824 $2,753,662 $165,000 13.01% $1,181 $1,119 660 -5.17% 306 273 96% 0.97% $30,000,000 $21,500,000 2017 % Change 11.64% $954,326,338 $61,114 $57,500 $444,506 7.9%
Number of Properties Sold 423 414 Average Price per Square Foot $258 $287 11.2% “2018 was another good year for Lake Tahoe, Truckee and the surrounding area real estate % Sold Price to Original List 90.00% 91.00% Average Days on The Market 144 112 -22.2% market. allure of emerald waters, California’s year-round, outdoor lifestyle and Nevada’s $1,430,511,721 $1,140,016,450 Total Dollarto Volume Sold tax friendly climate continued attract buyers and $5,160,000 second homeowners-4.4% across all price Highest Price $5,400,000 points. To learn more visit tahoemicroreports.com.” Lowest Price $5,500 $8,000 45.5%
17.0%
Number of Properties Sold
2.5%
% Sold Price to List Price
35.7%
17.73%
$542
2017
Lowest Sold Price
Number of Properties Sold
Total Dollar Volume
2,450 Peter Strand
2,751
Average Price Statistics from the Sold Santa Fe Association of Realtors $1,163,767 have recorded 2017$1,258,123 as the best year
COLORA DO
for home sales in over decade. Average sales price, number of properties and dollar Average SoldaPrice per Sq. Ft. $291 $315 8.25%Realty Broker Associate, Aspen Snowmasssold Sotheby’s International volume, all trended up, while average days on market declined by 22%. Compared to other Average Days on Market 88 92 4.55% resort markets in the West and Southwest, Santa Fe remains an attractive and affordable Highest Sold Price $13,500,000 $11,600,000 -14.07% marketplace, and 2018 is off to a robust beginning.
growth in this diverse year-round resort community is thriving.
Andrew Ernemann
Lowest Sold Price
-5.91% -2.13%
SANTA FE NEW MEX I CO
1.11% -20.31%
% Sold Price to Original List Total Dollar Volume Sold
8.11%
$67,000
$70,525
5.26%
1,293
1,196
-7.50%
Senior Vice President and Qualifying Broker at Sotheby’s International Realty—Santa Fe
compiles a Resort Report focused on these one-of-a-kind communities. The Annual Resort Report analyzes 2018 year-over-year data from 12 prominent resort
-28.33%
January – December Snowmass Village (thanks2017 2018 % Change in large part to the revitalized Base Village development).”
Number of Properties Sold Gregg Antonsen
Associate at Big Sky Sotheby’s International Realty selling real estate in resort communities is unlike most transactions, which is why Steamboat Sotheby’s InternationalBroker Realty, with the help of other SIR affiliates,
-5.25%
12.3%
sold year-over-year in Big Sky is up by 17%, with the total dollar volume sold demonstrating
The secret is out that Big Sky, Montana is a world-class, four-season resort community and
CA LI FORNI A / NEVA DA -18.57%
-10.78%
of the market. Overall sales were down year over year 20% in Aspen and up over 30% in
the area’s future, as it relates to real estate and growth, is bright. The number of properties
year in review
Living in a resort community offers a unique and attractive lifestyle, abundant with scenic views, recreational opportunities, and like-minded Tallie Lancey people. Buying and
NORTH LAKE TAHOE
% Change
President, Sierra Sotheby’s International Realty 94% 94% 0.0% “The Aspen Snowmass real estate market has continued to show price increases for condos/ $1,009,520,231 $1,223,282,733 21.2% townhomes although 2018 brought some signs of weakness for the single-family segment
ASPEN
an increase of over 35%. For Big Sky’s Main Street having just been formed last year, market
1 8 5 5 S KI TIME S Q UARE DR
2018
Pam Vanatta $1,512,317
Average Sold Price per Sq. Ft.
% Sold Price to List Price
Mountain
2017 $1,297,011
$1,228,193
Owner/Broker, Steamboat Sotheby’s International Realty
Average Sold Price
0
6 1 0 MARKE TPLAC E PLZ
94.64%
-0.33%
$1,504,750,567
$1,504,715,503
0.00%
2016
94.95%
2017
areas throughout the western half of the United States to inform consumers about the resorts’ performance, and what makes each one unique. January – December Average Price
2016
2017
% Change
$1,302,665
$1,397,073
7.3%
“Park City and the Greater Park City area continue to see growth due in part to the proximity Average Price $316,000 growth of $682,004 to Salt Lake International Airport, exponential the ‘Silicon Slopes’115.8% , and some of the
$574
$618
7.7%
strongest economic numbers in the country. With Park City’s two internationally recognized
-10.1%
Average Days onDeer Market 213 194expansion-8.9% resorts Valley Resort and Park City Mountain both executing plans, we expect
There are many factors that can impact real estate in these resort communities, including the changing seasons, available amenities, transportation offerings, and Average Price per Square Foot
shifts in employment. Representing an increase in demand for a resort-driven lifestyle, most of these communities reported an increase in average sold price and
Downtown | S T E A M B OAT S I R . C O M
41.70%
706
500
Main Office
Above information provided by Steamboat Springs MLS
970.879.8100
$152,000
744
declined by 24% and total properties sold declined by 5%, driven largely by the limited inventory.
3 LOCATIONS
Agency E
900
35%
Agency C
1000
40%
$107,272
The Steamboat real estate landscape is quite diverse, with major differences between the micro-
UNITS SOLD IN 2018
45%
2.15%
Lowest Sold Price
Total Dollar Volume Sold
Average Days on Market
50%
5.14% -24.11%
% Sold Price to Original List
Steamboat Sotheby’s has three locations to serve clients’ needs.
MARKET SHARE 2018
9.95%
85 $10,000,000
increases in average sales price, sold price per sq.ft. and total dollar volume. Avg. days on market
Top 5 Real Estate Agencies in Steamboat
% VOLUME SOLD IN 2018
$389
% Change
$409
$9,790,000
“The Steamboat real estate market saw one of its strongest years on record in 2018, with
Units Sold
Average Price Sold
Above information provided by individual Rocky Mountain MLS areas where a Sotheby’s International Realty office exists.
$720,456
112
Highest Sold Price
Average Days on Market
UNITS SOLD
2,250
$1,600,000
2018
$655,251
Average Sold Price per Sq. Ft.
Number of Properties Sold
$1,800,000
$0
2017
Average Sold Price
COLORA DO | S T E A M B OAT S I R . C O M
CONDOMINIUMS, TOWNHOMES & SINGLE FAMILY HOMES
Jackson Hole
| S T E A M B OAT S I R . C O M
STEAMBOAT COMPARED TO OTHER RESORTS
Agency D
Downtown
Agency B
ove information provided by Steamboat Springs MLS
0.879.8100
STEAMBOAT SOTHEBY’S INTERNATIONAL REALTY
1 8 5 5 SKI TIME SQUA RE DR
Aspen
0
Telluride
100
0%
Agency E
200
5%
Agency C
300
0%
Agency D
5%
6 1 0 MA RKE TP L ACE P L Z
AVERAGE PRICE SOLD
400
Agency B
0%
Main Office
Agency E
500
Agency D
600
5%
Agency C
0%
Agency E
700
Agency C
800
5%
Agency D
900
0%
Agency B
1000
5%
Agency B
% VOLUME SOLD IN 2018
0%
5 6 NINTH S TRE E T
average sold price per square foot, in combination with a decrease in average days on market. MAIN OFFICE
970.879.8100
| M O U N TA I N
970.879.7800
Average Days on Market
188
169
Highest Price | D OW N TOW N 970.870.8885 | S T E A M B$10,250,000 OAT S I R . C O M $10,850,000 Lowest Price
$240,000
Number of Properties Sold % Sold Price to List Price Total Dollar Volume
5.9%
$180,000
-25.0%
381
349
-8.4%
91.63%
91.57%
-0.1%
Understanding the market is a critical piece to real estate success for both buyers and sellers. The 2018 Resort Report is assembled as a detailed resource for consumers to make informed decisions about their financial future.
$496,315,438
$487,578,317
-1.8%
Unit sales of condominiums and single-family homes fell 8% in 2017, reflecting a decline in
VAIL VALLEY, COLORADO
TELLURIDE, COLORADO
SUMMIT COUNTY, COLORADO
CRESTED BUTTE, COLORADO
ASPEN, COLORADO
JACKSON HOLE
STEAMBOAT SPRINGS, COLORADO
W YOMI NG
January – December
% Change
continued growth in 2019 and beyond.” Highest Price
$7,950,000
Number of Properties Sold
$8,000,000
597 Wright Thomas
710
0.6% 18.9%
$331,146,615
$518,722,910
year-over-year. The talking heads on the business news are telling us this robust economy is
active segment, as unit volumes rose 5% and prices increased by 6%. Demand and sales of
going to continue. Looming questions surrounding the new tax laws, with changes in interest and property tax deductions, will be a determining factor in the performance of the real estate
SUN VALLEY, IDAHO
Leonard Kleiman
Manager of Operations at Jackson Hole Sotheby’s International Realty
RESORT REPORT 2018 • steamboatsir.com
It was a good year for our Sun Valley sales group, with the total dollar volume sold up over 56%
PARK CITY, UTAH SANTA FE, NEW MEXICO higher end properties (above $3 million), pushed average prices up 7.2%, although on weaker BIG SKY, MONTANA
U TA H
56.6%
availableCA/NV inventory of nearly 11%. JACKSON Our “middle” market to $3 million), was the most NORTH LAKE TAHOE, HOLE,($1.5 WYOMING
unit volumes. Selling prices have been consistently about 92% to 93% of the listed price.
PARK CITY
President & Principal Broker, Summit Sotheby’s International Realty
Total Dollar Volume
Seasonality, location, and employment opportunities
The famous Colorado Rocky Mountains, combined with
With the increasing desire for lifestyle-
driveforward, the inventory of affordable homes down market moving however optimism in our local market seemsand to be strong. most pricing within resort communities up.
the vast recreational offerings of the western United States, continue to position the United States as one of
inspired home purchases, the resort community market will continue to rise.
Jim Loyd
the leading resort community destinations worldwide.
Broker Associate at Sun Valley Sotheby’s International Realty
SUN VALLEY I DA HOE
RESORT REPORT 2018 • steamboatsir.com
Resort markets can differ from national or regional ones. Steamboat SIR provides specific, detailed information on the Steamboat local market.
LO C A L
COMMUNITY SUPPORT Steamboat SIR is highly involved in its community. Our brokers, owners and suppor t staff par ticipate in over 65 local and global oppor tunities to suppor t the community and local charities.
4-H, ADOPT-A-HIGHWAY, ADVOCATES BUILDING PEACEFUL COMMUNITIES, ALZHEIMER’S ASSOCIATION OF COLORADO, ANCHOR WAY CHURCH, ART MUSEUM, BEST OF STEAMBOAT, BOYS & GIRLS CLUB, CAR STATEWIDE PROFESSIONAL STANDARDS HEARING PANEL POOL, CASA (COURT APPOINTED SPECIAL ADVOCATES), CASEY’S POND, CCTHRIVE - CHILDHOOD CANCER SURVIVORS FOUNDATION, COME LET’S DANCE, COMMUNITY AG ALLIANCE, EMERALD MOUNTAIN SCHOOL, GIRLS ON THE RUN, GOOD SHEPHARD FUND, HERITAGE CHRISTIAN SCHOOL, HOLY NAME CATHOLIC CHURCH, HOSPICE, HOWELSEN ICE ARENA, HUMANE SOCIETY, INTERNATIONAL SKI FEDERATION “FIS”, LIFT UP, NORTH ROUTT COMMUNITY CHARTER SCHOOL, REPS (REACHING EVERYONE PREVENTING SUICIDE), ROTARY, ROUTT COUNTY HUMANE SOCIETY, ROUTT COUNTY RIDERS, SEMINARS IN STEAMBOAT, SODA CREEK ELEMENTARY, SS RODEO, SSWSC, ST. PAULS EPISCOPAL CHURCH, STARS, STEAMBOAT CHRISTIAN CENTER, STEAMBOAT DANCE THEATRE, STEAMBOAT SPRINGS BOARD OF REALTORS COMMUNITY FOUNDATION, STEAMBOAT SPRINGS HIGH SCHOOL, STEAMBOAT SPRINGS HIGH SCHOOL AFTER PROM COMMITTEE, STEAMBOAT SPRINGS HIGH SCHOOL BOOSTER CLUB, STEAMBOAT SPRINGS HIGH SCHOOL DANCE SHOWCASE THEATER, STEAMBOAT SPRINGS HIGH SCHOOL PIC, STEAMBOAT SPRINGS PRO RODEO SERIES, STEAMBOAT SPRINGS YOUNG LIFE, STEAMBOAT SPRINGS YOUTH HOCKEY ASSOCIATION, STEAMBOAT STAGE RACE, STRAWBERRY PARK ELEMENTARY, STRINGS GUILD, UNITED METHODIST CHURCH OF STEAMBOAT SPRINGS, UNITED WAY, USANS UNITED STATES OF AMERICA NORDIC SPORTS, VISITING NURSE ASSOCIATION – HOSPICE, WOMEN’S GIVING CIRCLE, YAMPA VALLEY COMMUNITY FOUNDATION, YAMPA VALLEY DATA PARTNERS, YAMPA VALLEY FLY FISHERS, YAMPA VALLEY HOSPITAL FOUNDATION, YAMPA WHITE GREEN ROUND TABLE, YOUTH HOCKEY, YOUTH LACROSSE, YVCF, WESTERN HERITAGE PARTNERSHIP, YAMPA RIVER BOTANIC PARK, NPR, SEMINARS IN STEAMBOAT
In an effort to enhance our affiliation with Sotheby’s Auction and support the local community, our collaborative contributions to local organizations allow us to build and maintain meaningful relationships within our community.
LO C A L
COMMUNITY FUND Steamboat Sotheby’s International Realty is proud to have collaborated with the Yampa Valley Community Foundation to create the Steamboat Sotheby’s International Realty Community Fund in order to suppor t Yampa Valley and Steamboat Springs non-profit organizations through a collective funding and semi-annual granting process. The Community Fund has granted over $47,000 to local non-profits since in inception in 2017, and Steamboat Sotheby’s International Realty contributed over $70,000 to local organizations in 2019.
As the largest local real estate firm, Steamboat Sotheby’s International Realty agents, owners and staff collectively participate in the fund, aiming to make a significant and meaningful impact to people and organizations in our community.
PROCESS
W E WA L K YO U T H RO U G H EVE RY S T E P O F T H E SE L L I NG P RO C E S S . From consultation to closing and beyond, we are a team. Our communication, exper tise and resources create a selling experience that is streamlined and as stress-free as possible.
PROCESS
THE HOMESELLING PROCESS I N I T I A L C O N S U LTAT I O N • • • •
Determine your needs and priorities Review options and select appropriate working relationship Discuss Marketing Plan Establish Pricing Strategy DESIGN & IMPLEMENT MARKETING PLAN
• • • • • •
Complete home enhancement recommendations Carry out scheduled marketing activities Show the proper ty to brokers and prospective buyers Communicate with you on a regular basis Monitor results of marketing activities Modify Marketing Plan and Pricing Strategy as necessary
R E V I E W O F F E R A N D R E AC H AG R E E M E N T W I T H B U Y E R • • • •
Buyer’s real estate professional presents offer Discuss and clarify proposed terms and conditions Negotiation; possible counter offers Reach final agreement C O M P L E T E S E T T L E M E N T P RO C E S S
• Deposit of buyer’s earnest money • Sign documents • Title search; preliminary title repor t to buyer • Inspections • Removal of remaining contingencies • Buyer’s final walk-through of proper ty • Loan funding/balance of funds from buyer • Recording of title • Relocation of seller ; possession of proper ty by buyer A F T E R - S A L E S E RV I C E • Help you find your next home, as needed • Assist you with relocation, as needed • Provide resources for other after-sale homeowner needs
PROCESS
P R I C I N G S T R AT E G Y U N D E R S TA N D I N G YO U R P RO P E RT Y ’ S VA L U E The existing pool of prospective buyers determines a property’s value based on: • Location, design, amenities and condition • Availability of comparable (competing) proper ties • Economic conditions that affect real proper ty transactions Factors that have little or no influence on the market value of a house include: • The price the seller originally paid for the proper ty • The seller’s expected net proceeds • The amount spent on improvements The impact of accurate pricing: • Properties priced within market range generate more showings and offers, and sell in a shorter period of time • Proper ties priced too high have a difficult time selling
DA N G E R O F OV E R P R I C I N G • Marketing timing is prolonged and initial marketing momentum is lost • The proper ty attracts “lookers” and helps competing houses look better by comparison • If a proper ty does sell above true market value, it may not appraise and the buyers may not be able to secure a loan • The proper ty may eventually sell BELOW market value
ACTIVITY
• Few buyers are attracted and fewer offers received
1
2
3
4
WEEKS
5
6
P E R C E N T O F B U Y E R S W H O W I L L V I E W P RO P E RT Y Asking Price in Relationship to Fair Market Value
% of Prospective Purchasers who will look at property
+10%
2%
+5%
30%
Fair Market Value
60%
–5%
80%
–10%
92%
PROCESS
MY JOB UPON RECEIVING AN OFFER N E G OT I AT E T H E AG R E E M E N T • Explain the offer to you and answer your questions • Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you • Negotiate through the buyer’s agent, and handle possible counter offers, to reach a final agreement that is favorable to you
C O M P L E T E T H E T R A N S AC T I O N • Explain to you in detail all the steps that will occur for a successful closing, and answer any questions you might have • Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward • Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, to ensure a timely closing • Arrange for a pre-closing walkthrough of the proper ty • Assist you in handling details required for the completion of the transaction • Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.
F O L L OW U P A F T E R T H E S A L E C L O S E S • Confirm that all your real estate-related needs have been met, and provide information on service providers you may require • Offer relocation assistance, if moving to a new area • Help you locate a new home, if remaining in this area
PROCESS
W H AT YO U C A N D O A S A S E L L E R GENERAL • Maintain the property in ready-to-show condition • Ensure that the property is easily accessible to real estate professionals • Try to be flexible in the scheduling of showings • When you are not avaliable, let me know how you can be reached in case an offer is received • If approached directly by a buyer who is not represented by a real estate professional, please contact me—do not allow them into the property unescorted • Remove or lock up valuables, jewelry, cash and prescription medications • If possible, do not be present when the property is being shown • Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell • Let me know of any change in the property’s condition that would need to be disclosed to buyers • Be available to review the price/condition of your property if it hasn’t sold in a reasonable period of time. • Contact me at any time with questions or concerns.
P R E PA R I N G YO U R P RO P E RT Y F O R S H OW I N G S • Disassociate yourself from your property—Remember your property is a product to be sold • Make minor repairs—fix fencing, clean up any debris, put away equipment • Check Curb Appeal—Shovel walkways/plow driveway, mow lawn, trim hedges/shrubs, remove the clutter (toys, yard tools etc.), take care of oil spots in driveway, paint if necessary, park car in the garage/on road
A D VA N TA G E
B RA N D P R E S E NC E , A L U X U RY EX P ERIENC E , E X C L U S I V E ME D I A PA RTN ER S H I P S , U NPA R A L L E L E D LOC A L AND O NL I NE E XP O S U R E – THE ST E A MBOAT S OT H E BY ’ S IN TER NAT I O NA L R E A LT Y A DVA NTAG E Our unique ability to combine marketing, networking, experience, exper tise and suppor t across local, regional, national and global channels is your advantage.
MARKETING
SSIR –VS– COMPETITION At Steamboat Sotheby’s International Realty, we believe that luxury is an experience and not a price point. Every proper ty that we represent receives prominent local, national and global exposure. Other Real Estate Companies
T R A D I T I O N A L P RO P E RT Y M A R K E T I N G Proper ty Brochures Professional Photography Home Video Tour 3D Vir tual Walk Through Tour Postcards and eCards Yard Sign Broker Open House Public Open House
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G L O B A L M E D I A PA RT N E R S / B R A N D M A R K E T I N G New York Times The Economic Times Mansion Global James Edition The Wall Street Journal Luxury Estate Architectural Digest PropGoLuxury.com AD Mexico Google Elle Décor Juwai.com Dwell.com Nikkei Vanity Fair Vogue Financial Times Emirates RobbRepor t.com Conde Naste The Times YouTube
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MARKETING
S S I R – V S – C O M P E T I T I O N CONT Other Real Estate Companies
G L O B A L M E D I A PA RT N E R S / B R A N D M A R K E T I N G Steamboat Springs Board of Realtors MLS Sothebys.com (or International Company Website) SteamboatSIR.com (or company website) SIR Mobile App (or real estate company mobile app) Every SIR Affiliate Website in over 70 countries Agent Website Homes.com Trulia Zillow Realtor.com AppleTV Dwell.com FinancialTimes.com ZProper ty Country Life Homefinder.com Luxus Point Juwai.com RealEstate.com Nikkei Homeadver ts.com HOUSE24 JamesEdition.com LuxuryEstate.com MansionGlobal.com NewYorkTimes.com INYT.com (International New York Times) Real-Buzz.com PropGoLuxury.com WSJ.com (Wall Street Journal)
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SOCIAL MEDIA MARKETING Google + Twitter Instagram YouTube WeChat Pinterest Facebook
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A D VA N TA G E
S S I R – V S – C O M P E T I T I O N CONT Other Real Estate Companies
N E W S PA P E R & M AG A Z I N E A DV E RT I S I N G Steamboat Pilot Denver Post Steamboat Magazine Steamboat Homefinder Homes & Land Steamboat Sotheby’s International Realty The Collection LIV Sotheby’s International Realty Magazine Reside Magazine Preferred Magazine Wall Street Journal New York Times Main News Section Financial Times New York Times International Edition New York Times International Edition Wraps Ocean Home Bloomberg Markets Boston Magazine The Sunday Times (UK) Robb Repor t Conde Nast Regional Magazines
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G L O B A L N E T WO R K SIR Sales Network (21K associates, 900 offices, 70 countries) Sotheby’s International Realty eGallery Sotheby’s International Realty Global Distribution Program Sotheby’s Auction House Events and Adver tising
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SEARCH ENGINE MARKETING Google Google Maps Yahoo YouTube Bing
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We encourage you to use this checklist as you inter view prospective agents to represent your home. As you’ll note, we offer exclusive marketing channels including SIR.com, wallstreetjournal.com, newyorktimes.com, propgoluxur y.com, jameslist.com, dozens of exclusive websites and publications that are available only through the SIR brand.
S T E A M B O AT S O T H E B Y ’ S I N T E R N A T I O N A L R E A LT Y
A D V A N T A G E
BRAND PRESENCE
Sotheby’s International Realty has the greatest real estate brand recognition globally and represents reputation, value and quality. L U X U RY I S A N E X P E R I E N C E , N OT A P R I C E P O I N T
Steamboat SIR offers million dollar marketing for proper ties in any price range. L O C A L RO OT S , G L O B A L R E AC H
Steamboat SIR’s listings are aggressively marketed both locally and around the world— no other local real estate company can truly accomplish both. F O OT P R I N T
3 local offices, with a close-knit network of specialists who come together frequently to mutually promote proper ties and buyer needs. E X C L U S I V E G L O B A L M E D I A PA RT N E R S H I P S
Though exclusive par tnerships with global media powerhouses, no other company can deliver this type of media blitz to drive people to their website to search for proper ties. S OT H E B Y S R E A LT Y. C O M
With over two million visits per month, each proper ty’s online exposure begins with sothebysrealty.com and cascades through lifestyle-focused websites, to our local website and onto our media par tner websites, translated into 17 languages and currencies. S T E A M B OAT S I R . C O M
Managing a strong local online presence is crucial to generating property inquiries. We feature robust content and extraordinary visual representations of properties that tell each property’s story and encompasses living in Steamboat and in Colorado. TEAM
The Steamboat Sotheby’s International Realty Team, the most significant in Steamboat, includes agents, management and staff, and provides clients the greatest breadth of skills, knowledge and accessibility