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You can create automated email campaigns, based on specific actions they take, create pre-built playbooks from abandoned carts to post purchase campaigns and access to super powerful, detailed analytics that help you understand your segments well.
2. Ensure you think about the value of the content first Is the content highly relevant and useful to your audience, think about what value does it provide for them? Does it solve their need? Does it make them aware of an issue or solution? You can use different types of content to serve these needs, and to nurture interest in the process, i.e. introductory videos, unique images, podcasts discussing a topic in depth all to go beyond just the promotion but on building an intimate connection as well as deep value that serves a sense of purpose.
3. Make your email attention grabbing and highly relevant To get the attention of your audience, you need to make sure that your subject line is not only personalised and addresses the need at this point in time, but it has to be catchy too. It will give you a friendly and helpful tone, and therefore, more likely to be opened by recipients. If you fail to do that, you run the risk of being lost or deleted from their inbox. Some quick tips we have for a catchy and personal subject line are:
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