You can blossom out in every age.
POPULATION NUMBER
NUMBER OF TARGET REACH
DEMANDED GROWTH
MARKET CONDITION skin care industry several competitors (25 - 30)
(e.g. Yves Rocher, Clinique, Body Shop, Estée Lauder etc.)
perfect competition free access to exit and enter
PRICING DECISION High price ESTEÉ LAUDER L’ORÉAL
AURARUM
AVON
Low focus on organic/ sustainable image
DOVE OLAZ
Low price
NIVEA
High focus on organic/ sustainable image
PROFIT FORECAST
investment
PROFIT FORECAST
PROFIT FORECAST
opportunity cost
Profit maximising under perfect competition