This Side of Paradise

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THISSIDEOFPARADISE



THISSIDEOFPARADISE



For those who queue, bleeding with passion.




SNEAKPEEK “Beauty means the scent of roses and the death of roses”

On the edge of a decade known for flamboyance and feminine decadence like no other, Francis Scott Fitzgerald’s infamous 1920 debut novel ‘This Side of Paradise’ contains this observation regarding the nature of beauty. Aware or not of the future efforts made by a whole industry clinging to the notions of eternal youth and self-celebration, the writer makes a remarkable point: Beauty - especially in its physical form - is determined by exterior factors and subject to individual preferences originating in culture and history. It is therefore a constant struggle between the natural and the artificial, the now and the then, the in(side) and the out(side). These days, fashion is equally an expression and a commercialisation of the ‘beautiful’. The urge to consume it becomes alarmingly obvious when looking at this picture I took of a man trying to get a glimpse at the S/S13 fashion show of British luxury house Burberry. What happens inside the tents at this world’s fashion weeks is not always beautiful but it is always a promise. Sometimes one of a paradise, always one of a better self. Who, if not those who make it behind the velvet barrier tape, would best exemplify the scent and the death of roses?



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