Purdeys Repackage Purdey’s. Brief focus; Packaging design & Structural design Brief synopsis: Repackage and extend the Purdeys range, considering a new product - Purdeys Natural Energy. More and more ‘healthy’ styled drinks are saturating the market, therefore Purdeys need a design that will speak louder on shelf and structurally stand out from other drinks.
I decided to strongly focus on how the products would interact, this shaped the design process and gave my product a direction that could now bring in factors such as structure and the interaction of colour. Useful words from the brief itself were; Idiosyncratic nature, Harmony with out bodies, individuality, break category conventions.
1