Sm marketingplan

MARKETING PLAN: Title: A Series of Small Maneuvers Author: Eliot Treichel Contact Info: email@gmail.com; xxx-xxx-xxxx Book Description: For 15-year-old Emma Wilson, everything is changing. Uncomfortable at home and school in Arizona, Emma’s growing up and feels isolated from her friends and family. Things go from bad to unfathomably worse when Emma inadvertently causes an accident that kills her increasingly distant father on a spring break canoe trip in New Mexico meant to bring them closer together.

Suddenly, Emma's efforts to reconcile with her father as a parent and a person have to happen without him, and she must confront her guilt and her grief to begin moving forward.

With the help of river rats, ranch hands, and her horse, Magic, Emma finds strength in herself as she and her family navigate their reentry into “normal” life.

Category: Young Adult Format: Trade Paperback Illustrator: n/a Illustrations # (color/b&w): n/a Trim Size: 5.5” x 8.5" Page Count: 317 Imprint: n/a Warehouse Date: Pub Date: 11/01/2015 ISBN13: 978-1-932010-79-4 Print 978-1-932010-80-0 Ebook List Price: Print, $14.95 US/$16.95 CAN Ebook $6.99 US/CAN 4.99GBP Print Run: 1,500 Book Code Book Title Abbreviation: SM BISAC codes: ● BISAC category code JUV039030 JUVENILE FICTION / Social Issues / Death & Dying ● BISAC category code JUV001000 JUVENILE FICTION / Action & Adventure / General ● BISAC category code JUV013060 JUVENILE FICTION / Family / Parents

● BISAC category code JUV032060 JUVENILE FICTION / Sports & Recreation / Water Sports Edition: First Other books by author: ● Close is Fine (Ooligan Press, 2012) Comparable Titles: (see Comparative Title spreadsheet) ● After Isaac, Avira Wing, $8.99, 224 pages, ISBN 978-0615669465, 5/14/2013, Olinville Press ○ Aaron Saturn deals with the death of his younger brother Isaac and the changes in his family by shutting himself off and running away. When he meets Kim, he realizes that running away isn't helping and that to heal he has to allow love into his life again. ● Endangered, Eliot Schrefer, $17.99 hardcover, 272 pages, ISBN 978-0545165761, 10/1/2012, Scholastic ○ While Sophie visits her mother's Bonobo sanctuary in the Congo, a violent coup takes place. Though Sophie has little interest in her mother's passion, she becomes embroiled in a fight for her own safety and that of Otto, an ape. Deep exploration of parent/child dynamics, bonding with animals, and coping with traumatic situations. ● Love Letters to the Dead, Ava Dellaira, $17.99 hardcover, 336 pages, ISBN 9780374346676, 4-1-2014, Farrar, Straus & Giroux ○ Laurel deals with the death of her sister May by writing a journal to Kurt Cobain and other famous people who died young like her sister. She writes about navigating high school and eventually reveals her abusive past, all the while reconciling her feelings about losing May and her feelings of betrayal because May was supposed to be looking out for her throughout the abuse. ● The Raft, S. A. Bodeen, $9.99, 256 pages, ISBN 978-1250027399, 5-28-2013, Square Fish ○ After Robie visits her aunt in Honolulu, her plane crashes in the Pacific Ocean.

She must survive in the open ocean with the pilot on an inflatable raft. ● The Sharp Time, Mary O'Connell, $8.99, 240 pages, ISBN 978-0385740494, 11-132012, Ember ○ Sandinista Jones must deal with the immediate aftermath of her mother's accidental death. She must look to new friends to find solace from the grief and guilt and hopefully find forgiveness.

Audiences: ● Teens and young adults; primarily women but compelling for and marketable to men and boys as well because of the outdoor/adventure themes and characters like Emma’s father and Dan. ● Kids involved with alternative outdoors programs.

● People of all ages who enjoy outdoor sports; this is a book for people who want a novel to tuck in their bag with their granola bars and their hiking boots. ● Adults who enjoy YA novels. ● Mother/daughter book clubs. ● Readers looking for a book where the characters learn about love in a nontraditional or non-romantic way. ● Fans of Wild, Hatchet, A River Runs Through It, or similar books. ● Whitewater kayakers, rafters, Grand Canyon river guides, or people who row the Grand Canyon. ● Readers interested in novels with a focus on ecology or geography. ● Teachers and students in high school literature classes. ● Librarians, especially YA librarians, and readers who are hand-sold books by their librarians.

Societies and Organizations: ● Eliot is a member of SCBWI (Society of Children’s Book Writers and Illustrators), and recommends both the main organization and the regional chapters as a resource. He intends to list book with them, apply for marketing grants, and utilize their virtual book launch program. ● Wisconsin Library Association (Close is Fine was the 2013 Literary Award winner). ● Fox Cities Book Festival in Wisconsin. Eliot spoke there previously, and was invited to return once he had published another book. ○ Beth Carpenter, who is the director of the Kimberly/Little Chute Library, would be a good contact: bcarpent@mail.owls.lib.wi.us ● Eliot’s alma mater, Prescott College, can also be a resource, in part because they have a very strong outdoor education program and, because many river runners attend and teach at the school. Their creative writing program is really beginning to take shape, and Eliot would like to schedule a reading/classroom presentation there. ○ Marie Smith, editor, Transitions: (928) 350-4502, alumni@prescott.edu. ○ Eliot’s former professor, naturalist and author Tom Fleischner: tfleischner@prescott.edu. ○ Eliot’s former professor, poet Sheila Sanderson: ssanderson@prescott.edu ● Association of Outdoor Recreation and Education ○ Their Outdoor Orientation Program Symposium brings together new and veteran program directors, students, college and university administrators, and others interested in outdoor orientation programs. ● PSU Outdoor Program ● Outward Bound for Grieving Teens ○ Colorado Outward Bound School ● Landmark Learning ● The American Canoe Association (ACA) ○ Paddle America Club ● Outdoor Alliance ● American Whitewater ○ Affiliate Clubs

● TEEN Leave No Trace ○ Educational outdoor ethics training program. ● National Outdoor Leadership School ○ Wilderness Risk Management Conference Portland, OR Oct 14–16, 2015) ○ Wilderness Medicine Institute ● Wilderness Inquiry ● Wilderness Medical Associates ● National Bereavement Resource Guide (Teen Books) ○ Moyer Foundation Grief Organizations and Grief Camps ● Ann Bancroft Foundation ○ Dedicated to empowering young women through outdoor leadership. ● Camping and Education Foundation ● Children and Nature ● National Parks Service Junior Rangers Program ● Outdoor Alliance for Kids ● Travel with REI Southwest ● The Nature Conservancy ● The Wilderness Society ● Environmental Media Association ● Wilderness Classroom Educational Adventures ● Student Conservation Association Youth Programs ● Wilderness Medicine Training Center ● Southwest Rescue ● Spring Reins of Life ● Herd by a Horse ● Equine Assisted Growth and Learning Association (EAGALA) ○ The leading international nonprofit association for professionals using equine therapy (horse therapy) to address mental health and human development needs . ● Youth Exploration Society Markets: ● Regions with active whitewater kayaking, rafting, canoeing: ○ Hood River, OR ○ Flagstaff, AZ ○ Boise, ID ○ Durango, CO ○ Asheville, NC ○ New Mexico ● School libraries: ○ Middle school ○ High school ● Outdoor traveller and tourist destination shops. ● Airport bookstores in the Four Corners/Texas region. ● From Eliot’s author questionnaire:

○ Wisconsin Library Association: ■ Jean Anderson (jean@scls.info) ■ Beth Carpenter (bcarpent@mail.owls.lib.wi.us) ■ Stef Morrill (smorrill@wils.org) ■ Jane Jorgenson (jajorgen@scls.lib.wi.us) ○ Eugene Public Library: ■ Traci Glass - award-winning Teen Services Librarian (traci.l.glass@ci.eugene.or.us) ○ Oregon Library Association ○ Oregon Young Adult Network Author resources: ● Website ○ http://www.eliottreichel.com/ ● Twitter account ○ @eliottreichel Reading/Writing Groups: ● Mother/daughter or YA book clubs.

Portland: ● Outdoor Literature Book Pub ○ Outdoor/adventure literature and nature writing. ● PDX Kidlit Book Club (Eastside) ○ Children's and YA books; adult membership? ● Young Ladies Book Club ○ Women 20-30s, any books. ● She Spot ○ Focus on female healing and empowerment. ● Pageturners ○ Multnomah County Library book clubs. ● Pete and Brenda Third Thursday Book Club ○ The club is associated with Pete and Brenda In the Morning radio show, and focused on family-themed, mainstream literature. ● Forever Young Adult (FYA) Book Club ○ International organization with a chapter in Portland.

Prescott: ● Tuesday Morning Book Club ○ Second Tuesdays at Prescot Library. ● WORDS Book Group ○ Second Thursdays at Prescott Library. ● PC Book Club ○ Faculty-run student book club at Prescott College.

Outside Portland: ● Outdoor Book Club ○ Packaged outdoor trips for women featuring "women-exclusive adventure tours & workshops that feature book discussions.”

Related topics to this book: ● Grief and loss. ● Family relationships, especially the relationship between a parent and child. ● Canoeing and other river sports. ● Hiking and backpacking. ● Equestrian sports. ● Non-traditional or alternative secondary education.

Strongest selling feature(s): ● The way Emma deals with her grief is more credible and complicated than the typical YA plot, which generally features unexpected romantic love as the saving grace of the protagonist. Emma turns instead to what has always sustained her (and connected her with her parents): being outside and caring for her horse. She also develops positive relationships with several adults who offer her appropriate but unconventional advice on dealing with her enormous loss. ● Small Maneuvers features an uncommonly believable young protagonist: Emma is smart and independent thinker who still responds to pressure to fit in. She is both strong and vulnerable, with complicated, relatable feelings toward her loved ones. ● The treatment of loss--and associated issues like guilt, regret, confusion, and denial--is open and honest. ● The author is himself a parent and a longtime paddler; he has a deep connection to locations like the story’s setting, and belongs to the broader community of people the book will appeal to.

Series information (titles, pub dates, etc.): n/a Special marketing opportunities: ● 16th Annual Equine Assisted Growth and Learning Association (EAGALA) Conference ○ Layton, Utah, March 25-27, 2015 ● Wilderness Risk Management Conference ○ Portland, OR, Oct 14–16, 2015 ● Children’s Grief Awareness Day ○ November 19, 2015 ○ New York Life Foundation CHILDREN'S GRIEF AWARENESS DAY November 20 ● Outward Bound ○ A Heroic Journey for Grieving Teens & Young Adults ■ Outdoor education and support for grieving teens.

● Spring Reins of Life ○ Bereavement workshops ■ Equine Assisted Psychotherapy (EAP) for Childhood Bereavement and Grief Counseling ● Herd by a Horse ○ Equine-assisted therapy ● Grief Speaks ○ Presentations and workshops led by Lisa Athan ■ Normalizing Grief in Our "Get Over It" Society ● Rainbows 27th Annual Golf Classic ○ 12:00pm Monday, June 22nd, 2015 ● Camp Frederick Good Grief Program ● Camp Good Grief ○ A three-day camp experience for children and teens 10-16 years old who have had a sibling or parent die.

■ Loma Linda University Children's Hospital 11234 Anderson Street, Loma Linda, CA 92354 (800) 825-KIDS ● Tamarack Grief Resource Center ○ A Camp to Remember Benefit ■ January 29 @ 6:00 pm - 9:00 pm ■ GROUSE MOUNTAIN LODGE, 2 Fairway Drive, Whitefish, MT 59937 United States ○ A Taste To Remember Benefit ■ May 4 @ 6:00 pm - 10:00 pm ■ Missoula, MT United States ○ Women’s Rendezvous ■ May 15 - 16 ■ Flathead Lake, 59915 United States ● 1st Annual Northwest Conference on Childhood Grief ○ February, 20th and 21st 2015 ○ Swedish Cherry Hill Conference Center: 500 17th Ave. Seattle, WA 98122 ■ Safe Crossings Foundation is proud to present the first Northwest Conference on Childhood Grief in Seattle. Please join us for two days of deep learning (including CEUs), sharing best practices and networking with colleagues. This year’s theme is Traumatic Death: Strategies for building resilience and providing support. The conference will feature a broad range of topics and levels of focus. ● Annual Luncheon ○ Please join us at the Safe Crossings Foundation’s Annual Luncheon to benefit local grieving kids: ○ Thursday, October 22, 2015 Registration 11:30am, Program 12:00pm to 1:15pm ○ Sheraton Seattle 1400 6th Avenue Special emphasis as:

() Text Book (x) Trade Book () Professional Book (x) Library Book () Direct Mail () Other () Text Adoption Courses STRATEGY/TACTICS: ● Solicit reviews from targeted national and regional media ○ Review copies to major media (Publishers Weekly, ALA, etc.) ○ Regional magazines and newspapers ■ Oregon, Washington, Idaho, Wisconsin, New Mexico, northern California, every town listed under Markets ○ Book blogs: outdoors and YA ● Coordinated social media campaign ○ Book giveaways ○ E-book pricing discounts with associated holidays ○ Designated hashtag: #SmallManeuvers ● Co-promote with outdoor events ○ Handout w/ book cover, synopsis, and camping & canoeing safety tips ■ Promotion opportunities at middle and high schools with the above handout Events and Launch: ● Hood To Coast ● Great Southwest Book Festival ● Tucson Festival of Books ● Houston Indie Book Festival ● Border Book Festival ● Texas Library Association Annual Conference ● North Texas Teen Book Festival ● San Antonio Book Festival ● Southwest Festival of the Written Word ● The Big Float ● Gila River Festival ● Southwest Riverless Festival and Balloon Classic ● Wordstock Stores: Portland: ● Powell’s - 1005 W Burnside Portland, OR 97209, (503)228-4651, marketing@powells.com ● Annie Bloom’s - 7834 SW Capitol Hwy, Portland, OR 97219, (503)246-0053, book@annieblooms.com

● Broadway Books - 1714 NE Broadway St, Portland, OR 97232, (503)284-1726, bookbroads@qwestoffice.net ● In Other Words - 14 NE Killingsworth Street, Portland, OR 97211, (503)232-6003, info@inotherwords.org Hood River: ● Waucoma Bookstore - 212 Oak St, Hood River, OR 97031, (541)386-5353, books@waucomabookstore.com ● Artifacts - Mall 202, 202 Cascade Ave, Hood River, OR 97031, (541)387-2482 Flagstaff, AZ: ● Starrlight Books - 15 North Leroux St, Flagstaff, AZ 86001, (928)774-6813 ● Mountain Sports Downtown (not strictly a bookstore) - 24 N San Francisco St, Flagstaff, AZ 86001, (928)226-2885, info@mountainsportsflagstaff.com Asheville, NC: ● Malaprop's Bookstore/Cafe - 55 Haywood St, Asheville, NC 28801, (828)254-6734, info@malaprops.com Durango, CO: ● Maria's Bookshop - 960 Main Ave, Durango, CO 81301, (970)247-1438, books@mariasbookshop.com ● The Bookcase - 61 E 2nd Ave, Durango, CO 81301, (970)247-3776, coyotevi1@mindspring.com ● Y.E.S.S. The Book Hutch - 143 East 9th St, Durango, CO 81301, (970)259-6624 Prescott, AZ: ● Peregrine Book Company - 219A North Cortez, Prescott, AZ 86301, (928)445-9000 ● The Old Sage Bookshop - 110 S Montezuma, Ste H, Prescott, AZ 86303, (928)7761136 Awards to apply for: (see Awards spreadsheet) ● Oregon Book Award (Young Adult category) ● William C. Morris YA Debut Award ● PEN/Faulkner Foundation Award ● National Book Critic Circle Award ● The American Book Awards ● The Michael L. Printz Award for Excellence in Young Adult Literature ● Pub West Book Design Awards ● National Outdoor Book Awards Promotion Materials/Collateral: (see Collateral spreadsheet) ● Bookmarks ● Postcards ● Pens

● Stickers ● “Inspired by Emma” Playlist ● Wristbands or UV awareness bracelets Media: Industry Publications: ● Publisher's Weekly ● Kirkus Fiction ● Library Journal ● Shelf Awareness ● School Library Journal ● Booklist ● Isthmus, Isthmus Publishing Company,101 King Street, Madison, WI 53703 (608) 2515627 (Becky Holmes, Books Editor).

Magazines: ● Portland Monthly ● PDX Magazine ● Northwest Woman Magazine ● Calyx Magazine ● Portland Family Magazine ● Book Forum ● The New Yorker ● The Bloomsbury Review ● Bookmarks ● Book Page ● Literal Latte ● Rain Taxi ● Canoe and Kayak Magazine ● Outside Magazine; Elizabeth Hightower (requires a personal letter). ● National Geographic Adventure ● Seirra Club Books ● Sierra Magazine Newspapers: ● The Oregonian ● Seattle Times ● The Daily Astorian ● The Stranger ● Eugene Weekly ● The Columbian ● Willamette Week ● Portland Mercury ● The Vanguard ● The Bee

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East Oregonian The Skanner Portland Tribune Seattle Weekly Seattle Medium New York Times Washington Post Book World Chicago Tribune The RegisterGuard (Randi Bjornstad randi.bjornstad@registerguard.com, 541-3382321) Eugene Weekly, 1251 LINCOLN ST. EUGENE, OR 97401 (541) 484-0519 (Camilla Mortensen would be best contact there: camilla@eugeneweekly.com Post-Crescent, Post-Crescent Media, 306 West Washington St., Appleton, WI 54911 (Mike Thiel would be good contact mthiel@postcrescent.com or Shane Nyman: nyman@postcrescent.com) Green Bay Press Gazette, P.O. Box 23430, Green Bay, WI 54305-3430 (920) 431-8400 Milwaukee Journal Sentinel (WI) Boise Weekly (ID) Door County Peninsula Pulse (WI) Laurie Hertzel at the StarTribune (Minneapolis/St. Paul)

Online Media: ● Huffington Post book section ● Bookslut ● Goodreads ● USA Book News ● The Millions ● Rumpus ● Salon ● Barnes and Noble Review ● Bookblog ● Bookdwarf ● The Literary Saloon ● Book Riot Blogs: ● ● ● ● ● ● ● ●

Late Night Library Oregon Young Adult Network Blog Beacon Bookstore Blog The Cosy Dragon Bibliodaze Navigating the Slush Pile Book Geek Confessions Robert Gray at Shelf Awareness, rgray@shelf-awareness.com (Eliot’s associate from grad school)

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Emily Grossvenor, reviews for a variety of publications.

Teenreads Book Lust (Nancy Pearl) Rookie Magazine LA Review of Books Booklist School Library Journal

Television: ● KOPB ● KATU--AM Northwest and general news ● Art Beat ● KPTV--Good Day Oregon and general news ● KOIN Good Morning Northwest and general news ● PDX 49 ● KWVT Salem Radio: ● ● ● ● ● ● ● ● ● ●

OPB Think Out Loud OPB State of Wonder NPR All Things Considered NPR Morning Edition NPR Fresh Air KBOO KLCC KWVA University of Oregon KBVR Oregon State University KPDX

YA Magazines: ● Girl's Life Magazine ● Youth Outlook Magazine ● gURL Magazine ● Faze Magazine ● Justine Magazine Galleys (how many): (see Media & Organizations spreadsheet) ● Publishers Weekly ● Willamette Week ● The Oregonian ● Portland Monthly ● Portland Mercury ● Autostraddle ● PQ Monthly

Review copies (DRC): ● Librarians and library journals ● Autostraddle ● Publisher’s Weekly ● The Oregonian ● Portland Monthly ● Kirkus Reviews