Junior Corner

Xavier Ferris

ajsa fundraising

A Family Breed

Every breed association has its own slogan they use in terms of marketing. For example, the Angus Association uses ‘The Business Breed as their slogan’ and Charolais uses ‘More Pounds. More Profit.’

The American Shorthorn Association uses ‘Performance with Purpose’ as the main slogan, you can even find it in our logo, and we have recently added ‘America’s First’ to many of our promotions due to the 150th celebration. But there is another slogan that fits the ASA and American Junior Shorthorn Association. I truly believe that we are now being recognized as the familyfriendly breed to many in the industry, which is why we continue to grow in numbers yearly!

Throughout the year families of the Shorthorn breed showcase their calf crops in different types of sales. From live auctions to online sales and private treaties, our Shorthorn families pour their heart and time into trying to make an exhibitor’s year special. We know the work it takes to get cattle ready and the importance of all family-oriented operations to the breed.

Sales are about more than just purchasing your next show calf, it is about growing relationships with breeders and improving your herd. Don’t forget to remember what is behind the scenes and be thankful for the families who help prove why we are the FamilyFriendly Breed.

More than just the sales making us a family-friendly breed is the National Junior Shorthorn Show. We strive to make the National Junior Shorthorn Show the best event for our junior members and it is made possible by our many donors and sponsors who give to the Shorthorn Youth Development Fund. If you are interested in giving back, contact any junior board member or shelby@shorthorn.org.

We are so thankful for all those who help make us the “Family Friendly Breed.” =

Speech Contest - NEW rule

ALL speech participants must submit a video giving their speech by May 15 to contests@shorthorn.org. Judges will evaluate the submitted videos for the age divisions with more than 15 participants. The judges will select a top 15 that will compete at junior national for placing. The top 15 will be notified if they have made it to the placing round. The elimination round and placing round will each have a different set of judges.

a) PI Topic: What’s magical about the Shorthorn breed? b) PII Topic: How does your family market Shorthorn cattle? c) Intermediate Topic: How would you market Shorthorn beef competitively against other certified beef programs? d) Senior Topic: How would you market Shorthorns for the show ring versus commercial industry? Visit juniorshorthorn.org for all contest rules & to stay up to date with junior national information!

juniorshorthorn.com

Junior Board

President :: Faye Smith Vice President :: Miller Smith Secretary :: Colton Hulsey Public Relations :: Merideth Behrens Fundraising :: Xavier Ferris Director :: Ryan Lane Director :: Amanda Smee Director :: Brayden DeBorde Director :: Haylee Ferguson

Upcoming Junior Nationals

2023 • Des Moines, IA 2024 • TBA 2025 • Grand Island, NE 2026 • Abilene, TX 2027 • TBA

* Tentative Locations. Subject to Change *

Words of Advice

“Life is 10% what happens to you and 90% how you react to it.” - Charles R. Swindoll