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ASTON MARTIN Inspired by the geometric shapes specific to Aston Martin’s sports cars, and the technical, sporty TAG Heuer Formula 1 adopts Aston Martin Racing’s lime essence colour. The first model is powered by a TAG Heuer automatic calibre Heuer 01 (Reference CAR2A1AB.FT6163), with water resistant up to 100 m. Framed within a 45mm solid steel case with special parallel lines pattern and ceramic black brushed tachymeter bezel, the Car Carrera Heuer 01 is completed with Aston Martin’s engraving Bevelled and domed sapphire crystal with double anti-reflective treatment. Additionally, the design for this edition features lines on the side to evoke speed, the race track and piston that is specifically developed to recall the details of the new vantage. The black dial features a special honey comb pattern, black flange with 60 seconds scale, rhodium plated hour and minute hands and applied indexes with white superluminova®, all juxtaposed with the red lacquered central hand. Three counters, an angled date display and a rhodium-plated TAG Heuer applied logo are all part of the dial’s design. On the side features steel push buttons at 2H and 4H as well as black steel rubber crown at 3H. Finally, the watch is fitted to the steel folding clasps with double safety push-buttons and TAG Heuer shield. Designed in an exclusive collaboration with Aston Martin, this is the first time TAG Heuer uses a leather strap in the TAG Heuer Formula 1 collection. The leather strap comes with special embossing that will surely add character and sporty style to the overall look of the timepiece.

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REDEFINING

LUXURY: www.sterlingmagazines.com | Sterling Magazine 17

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The world’s largest Rolex Boutique has been launched in Dubai by Rolex and Ahmed Seddiqi & Sons. Located in the Fashion Avenue at The Dubai Mall, the new Rolex Boutique is spread across 850 sq. m., with the three-level structure boasting of a custom design by the Rolex Interior Design department in Geneva, Switzerland, that reflects the famed luxury brand’s hallmark colors, materials and architectural features. While the ground floor of the new space is a typical Rolex boutique showcasing its various watch collections, the top floor houses The Rolex Experience, which has been billed as “a total immersion into the world of Rolex,” including a screening room showing a film delving into the history and growth of the brand, as well as an exhibition area allowing patrons to delve deeper and discover more about Rolex’s heritage of innovations. Having been the official Rolex retailer in Dubai for about 60 years, the new boutique represents a new milestone for Ahmed Seddiqi & Sons, the Middle East’s leading retailer of luxury watches and jewellery. In a statement, Abdul Hamied Ahmed Seddiqi, Vice Chairman of Seddiqi Holding, said, “We are honored to partner with Rolex on this major endeavor that represents a landmark for our retail operation which, over half a century, has grown from a single shop in Souk Bur Dubai to more than 65 watch boutiques across the UAE, including five Rolex Boutiques and 12 points of sale in Dubai. The latest Rolex Boutique will showcase Rolex watches in spectacular surroundings. This collaboration marks an enduring relationship and our continued passion for the Rolex brand.” Founded by Hans Wilsdorf in 1905, Rolex pioneered the development of the wristwatch, and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history.

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Las Olas Resort and Spa is a 194 condominium luxury development on Bahia Calafia. As its name implies, you will be able to let yourself be drawn into relaxation by the murmur of the waves and the most spectacular ocean view, as you watch dolphins pass by on their daily swim. Enjoy our jacuzzis and fire pits along our terraces overlooking the ocean, as well as our restaurants and spa. Las Olas Resort and Spa offers a variety of options to help you relax in one of our finest high-end luxurious condominiums, as an owner or member of the Las Olas Vacation Club, or hotel guest with all a resort benefits.

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A few miles south is our world renowned wine country Valle de Guadalupe where you can delight yourself with a variety of Baja‘s finest white and red wines. Have fun experiencing Baja‘s well-known sport fishing or delight your loved ones with our gourmet dining in Los Cristales Restaurant. Become a member of Baja‘s family by becoming part of the luxurious Las Olas Resort and Spa.

Las Olas Resor t & Spa

Accomodations Las Olas Resort & Spa is a romantic resort nestled in the Popotla-Ensenada Tourist Corridor, coming soon a world-class spa, and a spectacular view. Las Olas Resort offers spacious Condos furnished in elegant contemporary decor and outfitted with the latest amenities. Here, everything is taken care of and nothing is left out. So you are free to create those moments you dream ofâ&#x20AC;Ś and memories youâ&#x20AC;&#x2122;ll have forever.

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Miami F L O R I D A

Miami is one of the state's – and the world’s – most popular vacation spots. Though destinations often are said to offer something for everyone, the Miami area offers multiple enticements for everyone: The trendy nightlife of South Beach, bejeweled by the eye candy of the Art Deco district. The bustle of Calle Ocho and the highly caffeinated energy of Little Havana. The plush hotels of Miami Beach and the historic hideaways of Coral Gables. Seemingly endless shopping opportunities in modern, sprawling malls and the quiet, personal attention offered by the family-owned shops of Coconut Grove and many other corners of the region. The lures of deep-sea fishing and golf and tennis. Miami's major league football, basketball, hockey and baseball. Boat shows and auto racing. Art festivals and outdoor food and wine extravaganzas. An international airport and the world’s busiest cruise port. The Miami area offers all of this and so much more. 22 Sterling Magazine | www.sterlingmagazines.com

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On a recent trip to the Maldives, my entire itinerary was planned around one single hotel amenity: an overwater bungalow with a built-in, two-story waterslide. (Never mind the bedroom's retractable roof and the floating catamaran nets by the private pool.)

Here more than anywhere else on Earth, it's extravagant design features—rather than a convenient location or knockout restaurants—that make a hotel. After all, you're not in the Maldives to explore a new country. You’re there to feel like the world’s most glamorous castaway. Your hotel room is your destination; you'd better pick a good one.

Enter Conrad Maldives Rangali Island, which is shaking up the formula of Maldivian luxury with the region’s first-ever underwater bungalow. (You read that right.) When it opens late this year, the Muraka, which translates to “coral” in the local language, Dhivehi, will have cost $15 million to build—but the experience of sleeping 16.4 feet below bel sea level can be all yours for a cool starting price of $50,000 per night, before taxes.

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“The Muraka promises a unique experience that is not available any-

The structure itself is made of steel, concrete, and acrylic, with one

Those with mermaid-like proclivities will know that Conrad isn’t the

where else in the world,” explains architect Ahmed Saleem. And while

level above the water and another level below. It’s more Trident castle

first to take on underwater residences. In Dubai, the developer Kle-

it’s true that there aren’t many beds suspended below sea level—en-

than hotel suite, with enough nooks and crannies to sleep nine guests

nienst has been developing a community of partially submerged homes

cased in glassy tunnels and surrounded by tropical fish—Saleem was

plus a gym, butler’s quarters, and space for a private security detail.

called the Floating Seahorse within the cluster of islands known as the

iconic room.

But not all the action happens under water. The top floor has two bed-

completion in 2016; yet, only three such homes have been completed to

rooms, a bathroom with an ocean-view tub, a sunset-facing deck, and

date. According to a local news source, one of those sank near the Burj

That’s why guests who book the villa get flown to their own private sea-

an infinity-edge pool. Guests can descend below sea level either through

Al Arab, another “toppled into the sea while being transported onsite,”

plane jetty and get picked up in a speedboat that’s theirs to use for the

a spiral staircase or down an elevator. There, nothing but a curved

and the third has survived as a prototype that’s being stabilized with

rest of their stay. The suite itself is set apart from the Conrad’s beach

acrylic dome separates the king-sized bedroom and living area from the

sandbags.

villas and over-water bungalows so that its residents don’t have to see

reef just beyond. The bathroom, with its see-through walls and ceiling,

Heart of Europe. The project was announced in 2015 with a projected

more concerned with creating a full experience than designing a single,

That’s all to say: Creating a self-contained island residence with under-

other humans—or set foot on dry land—during their entire vacation, if

feels like a bona fide fishbowl. Privacy isn’t an issue, unless the fish

they don’t want to. Four dedicated butlers live in a nearby structure to

make you feel shy; the villa is far from the rest of the resort. The deep ma

sea sleeping quarters is challenging, at best. But Conrad Maldives Ran-

facilitate round-the-clock service, and everything—from a chef to cook

underwater darkness—or simply feeling lost at sea—might be more un-

gali Island had some experience in that architectural arena, thanks to

your meals to a set of jet skis and an on-call fitness trainer—is included

settling.

Ithaa, the resort’s famous underwater restaurant, where diners enjoy

in the (hefty) price tag. Guests are even upgraded to Diamond Honors

eight-course feasts below a see-through, acrylic canopy

Hilton status and given a 90-minute spa treatment per day.

www.sterlingmagazines.com | Sterling Magazine 33

Still, Saleem tells Bloomberg that “designing an undersea structure such as Ithaa and designing a sleeping and living experience is vastly different.” Among his main concerns were safety. The restaurant, he says, is in shallow waters and is always fully staffed; evacuating from the Muraka in the event of an emergency may have to happen unattended. A sophisticated air-quality monitoring and alarm system will help; so will safety instruction briefings like the ones you see and hear on ai airplanes. The scope of the project presented logistical concerns, too. First, Saleem had to devise a lighting and design scheme that wouldn’t reflect off the acrylic walls. “We couldn’t use bright colors or variations of white, as that would reflect too much and impede the undersea experience,” he explained. He also had to work in tandem with marine biologists to ensure that the villa had no impact on the surrounding corals for which it’s named. Then the 600-ton structure had to be built on land in Singapore, hoisted onto a crane, and transported in a specialized ship that could moor near the reef and submerge the suite in the ocean. Even in the luxury-friendly Maldives—whose resorts are known to command some of the highest prices globally—this type of building isn’t sustainable as anything more than a one-off. “There are no immediate plans to create additional undersea residences at this point in time,” Saleem says. To Martin Rinck, who oversees Hilton’s global luxury and lifestyle brands including Conrad, the debut of the underwater villa is a way to stay ahead of the industry. He says it’s “a perfect example of the out-of-the-box thinking that meets guests demands before they even have them.” To Saleem, meanwhile, it’s a way to “come up with a unique Maldivian image”—or to one-up the ubiquitous over-water bungalow with something even more envy-inducing. Nowhere is it more important to drive these types of trends than in the Maldives, where about a dozen ultra-luxe hotels will open this year. “The Maldives is indeed a competitive destination, but also a destination where guests expect the best,” Rinck tells Bloomberg. It’s also a destination for which travelers are willing to shell out for the best. The starting price of $50,000 may sound like a lot to pay per night, but the region claims a handful of private island villas at comparable price points—and they’re popular, too. Plus, after 20 years in the Maldives, Rinck says it’s important for Hilton to stay apace with its newer, shinier competitors. “We need to continue meeting the expectations of travelers looking for that ‘go big or go home’ experience,” he said. It may not have a water slide, but it’ll probably do just fine.

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Escape the current and be swept away by W Fort Lauderdale’s $55 million dollar renovation. Located at the epicenter of all that’s vibrant in Fort Lauderdale, W Fort Lauderdale beckons with the call of poolside panoramic ocean views at WET East, Fort Lauderdale beach side dining at James Beard award-winning restaurateur Stephen Starr’s Steak 954 and electric nights at Living Room. Work it out at FIT, our 24//7 gym then detox/retox with body rejuvenation experiences at Bliss Spa. Wind down each night in your smart and stylish luxury guest room or suite, while taking in unparalleled views of the Atlantic Ocean. Live it up at W Fort Lauderdale.

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The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making

Gandhi once wrote that "a certain degree of physical harmony and comfort is necessary, but above a certain level it becomes a hindrance instead of a help." This observation raises interesting questions for psychologists regarding the effects of luxury. What psychological consequences do luxury goods have on people? In this paper, the authors argue that luxury goods can activate the concept of self-interest and affect subsequent cognition. The argument involves two key premises: Luxury is intrinsically linked to self-interest, and exposure to luxury can activate related mental representations affecting cognition and decision-making. Two experiments showed that exposure to luxury led people to think more about themselves than others. Key concepts include:

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Luxury does not necessarily induce people to be "nasty" toward others but rather causes them to be less concerned about or considerate toward others. Experiment 1 showed that when primed with luxury, people are more likely to endorse self-interested business decisions (profit maximization), even at the expense of others. Experiment 2 further demonstrated that exposure to luxury is likely to activate self-interest but not the tendency to harm others. Exposure to luxury goods may activate a social norm that it is appropriate to pursue interests beyond a basic comfort level, even at the expense of others. It may be this activated social norm that affects people's judgment and decision-making. decision-makin Alternatively, exposure to luxury may directly increase people's personal desire, causing them to focus on their own benefits such as prioritizing profits over social responsibilities.

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5347 Lyons Road Coconut Creek, FL 33073 (954) 974-3343

Oahu's Most Ex I thought we could take a quick look at one of the most incredible and expensive properties for sale right now on Oahu. For a cool $35,000,000 USD you could be the new owner of this six bedroom penthouse in the Waiea building which is second to none here. Let's take a look at this rare oﬀering inside an out and see what all the hype has been about surrounding this development. This penthouse was designed by architect James K.M. Cheng and the interiors were masterfully styled by interior designer Tony Ingrao. The word Waiea is the Hawaiian term for "water of life" which refers to the building's sweeping, water inspired glass façade. This links the structure to the importance of water in Hawaii's coastal landscape which you can see ﬂawlessly from every window and patio.

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High above it all you'll have 8,485 square feet of luxurious living space with room for the whole family and then some. There are also 7 bathrooms throughout and just about every room has incredible views that your family and guests will never get tired of. I'm not just talking ocean views either, but Diamond Head, the mountains and Waikiki and beyond makes this place that much more special. If you're interested in learning more about this listing contact us or if you would like to lear more about the ﬂoor plans and options in this penthouse checkout the full listing online.

xpensive Home

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BRICK BY BRICK P U B L I S H I N G

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2019 BMW 8-series:

History Doesn’t Repeat, but It Rhymes

The storied 8-series is back, and BMW has packed it with as much muscle as it can in a beguiling, windswept package. Its twin-turbo V-8 engine pulls strong, and its revived steering feel is a revelation. Adaptive dampers, active anti-roll bars, rear-wheel steering, and a locking rear diﬀerential heighten the experience further; the interior oﬀers all the infotainment gadgetry and luxury features expected in a high-priced grand touring coupe. Expect to see the 8-series at dealers in fall 2018.

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