In BEAU 320 Beauty and Fragrance Marketing and Management, the project was a collaboration between Sterling Jones and Sean Willis on the brand, Youth to the People. The goal of this project was to understand who and what the brand is to create a brand extension. As a group, we decided what would logically be the next step for the brand when entering a new product category. The category we chose was body care. We have included the brand history, our target audience, digital marketing strategy and a mockup for our new body product.
