We design for higher education

Design for Higher Education BRANDING, DESIGN AND MARKETING FOR HIGHER EDUCATION

Est.

1904

There’s a reason Werremeyer Creative has been delivering impactful design and marketing tools for since 1904. Our commitment to our clients has paved the way for a rich history in the St. Louis community.

THE EXPONENTIAL POWER OF WE

WE discover how to differentiate our clients’ brands, connect with their audiences, and increase their market share.

WE are driven by research, performance, and results.

WE do right by our clients to create lasting partnerships.

WHO WE ARE

WE are an experienced group of marketers, designers, programmers, writers and one CPA who love creating every day.

HOW WE HELP

BRANDING

MARKETING & ADVERTISING

Brand Creation

Advertising

Brand Standards

Copywriting

Corporate Identity

Direct Mail

Logo Design

Out-of-Home

Messaging

Print Collateral

Naming

Publications

Positioning

Radio

Research

Television Video

ENVIRONMENTAL Branded Environments History Walls Project Management Signage Design Tradeshow Design Wayfinding

INTERACTIVE Copywriting Design Development E-Newsletters Presentation Design Programming SEO / SEM Social Media

Sample Work HIGHER EDUCATION FOCUSED

Webster University According to the school’s administration, Webster University had not published an annual report or university report for many years. With Webster’s centennial fast approaching in 2015, the school engaged Falk Harrison to produce a printed Portfolio: Webster University and online university report that presented their unique offering: a global education with local connections, nearly unparalleled diversity, and a bold transformational experience for everyone involved.

Falk Harrison designed a big and bold, high-production-value book, with gate-folds and French-Fold pages on environmentally friendly paper. The Web version is designed using Parallax Scrolling for ease of use, and for a layering of the image-rich content.

ANNUAL REPORT PARALLAX ONLINE ANNUAL REPORT

STUDENT PROGRAM BRANDING

Portfolio: Webster

University

AL MBAGLOBAL MBA S GRAM PROGRAM

UDENTS T STUDENTS

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on followers play a part

early summer 2011 application deadline: November 19, 2010 Final summer 2011 application deadline: January 21, 2011 For information and application information: Stephanie Kessler, Assistant Director 314-246-5979 | skessler12@webster.edu | www.webster.edu/ibie

ember is

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g @Jack on

International Business Internship Exchange in Partnership with the State of Missouri #Twitter

www.facebook.com / webster.ibie

day,

Use your QR code reader app on your smartphone to access more information about the IBIE program online.

FEATUREFEATURE STORY STORY

BY TWITTER’S

BY TWITTER’S @JACK DORSEY @JACK DORSEY

FEATURE STORY STORY FEATURE

BY TWITTER’S

BY TWITTER’S @JACK@JACK DORSEYDORSEY

Webster University School of Business and Technology

Webster University School of Business and Technology (SBT) came to Falk Harrison to amplify their international reach through their annual magazine, “Notabene.” The 2010 theme was developed to highlight SBT’s involveFEATURE STORY FEATURE STORY FEATURE STORY FEATURE STORY ment with the ever-changing social media communication channel and its effect on business and technology.

BY TWITTER’S BY TWITTER’S

BY TWITTER’S Also shown, is the SBT’s International Internship program that pairs students with international companies

BY TWITTER’S for a study/work abroad experience. @JACK DORSEY @JACK DORSEY @JACK DORSEY @JACK DORSEY

SBT ALUMNI SUCCESS TO SUCCESS TO SIGNIFICANCE SIGNIFICANCE SPEAKERS SERIES SPEAKERS SERIES

BOOK REVIEWS GLOBAL MBA SBT ALUMNIMBA BOOK REVIEWS GLOBAL MBAGLOBAL MBA SBT ALUMNI BOOK REVIEWS GLOBAL SBT ALUMNI BOOK REVIEWS SUCCESS TO SUCCESS TO PROGRAM PROGRAM PROGRAM SIGNIFICANCE SIGNIFICANCEPROGRAM SPEAKERS SERIES SPEAKERS SERIES

BOOK REVIEWS MBASBTGLOBAL SBT ALUMNI BOOKGLOBAL REVIEWS ALUMNIMBA BOOK REVIEWS GLOBAL MBA BOOKSUCCESS REVIEWS GLOBAL MBA SUCCESS TO SUCCESS TOSBT ALUMNI MISSION WEBSTER SBT TO FACULTY MISSION WEBSTER SBT STUDENTS FACULTY MISSION WEBSTER SBTFACULTY STUDENTS FACULTY MISSION WEBSTER STUDENTS SBT STUDENTS SUCCESS TO SBT ALUMNI PROGRAM PROGRAM PROGRAM PROGRAM

BY THE

BY THE

BY THE

BY THE SIGNIFICANCE SIGNIFICANCE SIGNIFICANCE SIGNIFICANCE NUMBERS NUMBERS NUMBERS NUMBERS SPEAKERS SERIES SPEAKERS SPEAKERS SERIES SPEAKERS SERIES SERIES

ch

FEATURE STORY

BY TWITTER’S @JACK DORSEY

SUCCESS TO SIGNIFICANCE SPEAKERS SERIES

@WebsterU_Biz with @Jack: Twitter, the part-blog part e-mail social networking site, took off in 2009.

Tweets bore witness to the swearing-in of Barack Obama as the first African-American U.S. president, they described outer space directly from astronauts in orbit and documented a revolution from the streets of Tehran.

Twitter also made at MBA Webster University (@WebsterU) when creator and co-founder Jack Dorsey (@Jack) BOOK REVIEWSnews GLOBAL PROGRAM said “yes” to our tweet to speak on campus.

SBT ALUMNI

Jack And what that inspires is approachability. It makes organizations, it makes systems, and it makes humans more human.

page 2

FACULTYFACULTYFACULTY MISSION WEBSTER SBTFACULTY WEBSTER SBT STUDENTS STUDENTS WEBSTER SBT MISSION MISSIONMISSION WEBSTER SBT STUDENTS

BY THE BY THE BY THE

BY THE NUMBERS NUMBERS NUMBERS NUMBERS

STUDENTS FACULTY

NOTA B E N E 2 010

MISSION

dbsaia “Immediacy + transparency + approachability = human connection.”

WEBSTER SBT

BY THE NUMBERS

STUDENTS

WebsterU_Biz The “Tweet Me in St. Louis” Tweetup included a giant screen where @Jack saw live #tweet comments and questions from all over the world.

What’s happening?

The School of Business & Technology

WebsterU_Biz The result was more than 1400 tweets making the #jackatwebster discussion one of the top 10 trending topics on #Twitter. cosmosgirl “Who ever said #STL wasn’t tech savvy was wrong! Awesome job @ WebsterU #jackatwebster is now trending (via @scorchagency, via @sbolen)

Home

Webster U_Biz @Jack himself tweeted about his day 37 times to his 1.3 million followers

Benjamin_Akande #Twitter has successfully created a new equation that states 1+1 equals countless possibilities. 1+1 is equal to 3, to 300, to 3 million!

WebsterU_Biz It is equal to the power of the written word in 140 characters.

Succinct and concise #Twitter has become universal in sharing ideas.

FEATURE STORY

BY TWITTER’S @JACK DORSEY

Lorifeldman “They’re showing live #jackatwebster tweets up on the screen. A hush falls over the audience as thumbs get shy.”

140

On 9/18/09 @Jack was named our Person of the Year, received the Keys to The City of #STL & threw out the first pitch at the Cards/Cubs game

So on Sept. 18 @WebsterU_Biz honored @Jack Dorsey, creator of #Twitter, as @WebsterU ‘s 2009 Person of The Year at one-of-a-kind TweetUp.

WebsterU_Biz @Jack also broke the news that his hometown of #STL would play a part in his next company being announced soon.

True to his tease, the new mobile payment service #Square announced in December is now being used by businesses in #STL. Following his address @WebsterU and a luncheon with @Websterpres Beth Stroble, @Jack received the Keys to The City of #STL.

Hundreds on @WebsterU ‘s #STL home campus, thousands online and millions via #Twitter took in @Jack’s story.

They learned how the #entrepreneur took his passion for innovation, and in 2006 built #Twitter in two weeks. Now users help rebuild it.

“We learned a lot from #Twitter. A lot of what you see today is from the users; the @, the word #tweet and #retweet came from our users

MayorSlay Whereas @Jack founded @Twitter Whereas that’s a big deal Whereas Jack is ours Therefore I, @MayorSlay call 9/18/09 Jack Twitter Day in #STL. WebsterU_Biz The #STLCards then honored this notable innovator by putting @Jack on the mound for the first pitch of the #CardsCubs baseball game.

The #STLCards ended up winning as did the world by getting a glimpse inside #Twitter through the man who made it happen

So we became really good listeners to how people were using this system and really good editors to reflect what they wanted,” @Jack said.

“This work has inspired and distilled three concepts that I have dedicated my life to: immediacy, transparency and approachability.

If you have immediacy you can inspire transparency because people become ‘of the moment’ and every word they write is valuable.”

Jack Thanks you WEBSTER! You are AWESOME!

Twitter registered more than 1400 tweets about @Jack’s visit to Webster, making our special #JackatWebster hashtag about the event Twitter’s No. 6 trending topic for the day. To read all the tweets, including @Jack’s from that day, go to www.webster.edu/notabene2010.

FEATURE STORY

BY TWITTER’S @JACK DORSEY

SUCCESS TO SIGNIFICANCE SPEAKERS SERIES

SBT ALUMNI

FACULTY

MISSION

BOOK REVIEWS

WEBSTER SBT

BY THE NUMBERS

GLOBAL MBA PROGRAM

SBT by the Numbers: STUDENTS

page 14

SUCCESS TO SIGNIFICANCE SPEAKERS SERIES

SBT ALUMNI

BOOK REVIEWS

GLOBAL MBA PROGRAM

110,000

School of Business & Technology alumni worldwide

26

Undergraduate and graduate degrees offered

123

Number of countries represented by the student body

13,572

School of Business & Technology students worldwide

182 FACULTY

MISSION

WEBSTER SBT

BY THE NUMBERS

STUDENTS

1,502

Number of SBT faculty

Number of SBT students and alumni currently serving as generals, majors, and admirals in the U.S. military

Portfolio: Webster

University George Herbert Walker School of Business & Technology

Portfolio: Lewis

Lewis & Clark Community College

& Clark Community College

Lewis & Clark Community College enrolled Falk Harrison to develop the brand positioning for the combined departments of Workforce Training and Community Learning & Continuing Education. The new department of Corporate and Community Learning works directly with corporations to train their staff, offers classes and programming for continued education, and provides camps and classes for children of all ages. Falk Harrison developed a organizational tagline and brand platform that was unique to the School, framed for different levels of communication, and structured for ease of use by the Lewis & Clark staff.

It’s what you kn TAGLINE (AND BRAND FONT STANDARD)

Experts say things like “intellectual development.”

I say, “’cuz it rocks.”

DIVISIONAL LOGO

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It’s what you know.

ADVERTISING STANDARD AND MESSAGING TONE.

BRAND PLATFORM AND POSITIONING

know.

Y’know?

Spring 2010 Course Guide

Latin Dancing!

Page X Keyboarding for Beginners Page X Rieslings of the World Page X Horseback Riding Page X Holiday Cookie Bouquets Page X Financial Fitness for Women Page X Winterizing Your Home Page X

Capturing Childhood in Pictures Page X Speaking for a Lasting Impression Page X

Knowledge is the new green.

Photovoltaic Design & Installation Page X

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It’s what you know.

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It’s what you know.

www.lc.edu/ItsWhatYouKnow Permit No. 18 Godfrey, IL

PAID

Non-Profit Organization U.S. Postage

ONLINE BLOG AND EMAIL BANNER STYLE

COURSE GUIDE STYLE

5800 Godfrey Road Godfrey, Illinois 62035-2466

It’s what you know.

Eastern Illinois University Portfolio: Eastern

Illinois University

State universities are increasingly affected by a lack of funding. Eastern Illinois University called upon alumnus and Falk Harrison creative director, Steve Hartman, to develop a brand platform for their first capital campaign. Along with a creative team of alumni, Falk Harrison collaborated with photographers, videographers, event planners and printers to build a campaign to meet EIU’s $50 million goal. The result is a branded campaign with a consistent message from initial invitation to a gala event on campus. From graphics, premiums and video produced for the event, to follow-up pieces including a case-statement brochure, school-specific mini-case brochures, a website and email newsletters, the campaign brought together many pieces under one branded look.

expect greatness

expect

The Campaign for Eastern Illinois University

Full or 2-color lock-up

expect greatness The Campaign for Eastern Illinois University

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expect greatness expect greatness

The Campaign for Eastern Illinois University

The Campaign for Eastern Illinois University

expect greatness 1-color lock-up

1- color lock-up

expect greatness

The Campaign for Eastern Illinois University 1-color lock-up

The Campaign for Eastern Illinois University

expect greatness The Campaign for Eastern Illinois University 1-color lock-up reverse

CAPITAL CAMPAIGN BRANDING EVENT MARKETING ENVIRONMENTAL GRAPHICS

t greatness expect greatness The Campaign for Eastern Illinois University

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expect greatness The Campaign for Eastern Illinois University

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expect greatness The Campaign for Eastern Illinois University 1-color lock-up

expect greatness The Campaign for Eastern Illinois University

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Julie Nimmons Campaign Chairperson Class of 1977

600 Lincoln Avenue Charleston, Il 61920 217-581-0000 tel 217-581-0000 fax ExpectGreatness@eiu.edu

expect greatness The Campaign for Eastern Illinois University

1-color lock-up

“ I believe in EI&U.”

www.EasternIllinoisAndYou.com

expect greatness The Campaign for Eastern Illinois University 1-color lock-up

600 Lincoln Avenue Charleston, Il 61920 217-581-0000 tel 217-581-0000 fax ExpectGreatness@eiu.edu www.EasternIllinoisAndYou.com

expect greatness The Campaign for Eastern Illinois University

Full or 2-color lock-up

expect greatness The Campaign for Eastern Illinois University 1- color lock-up

Rebecca Grove

Eastern Illinois University Physical Science Building

2008-2009 Barry M. Goldwater Scholar

This statue welcomes the students and faculty each day.

expect greatness The Campaign for Eastern Illinois University 1-color lock-up reverse

expect greatness The Campaign for Eastern Illinois University

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Change starts here.

expect greatness College of Sciences The Campaign for Eastern Illinois University 1- color lock-up

expect greatness

you change

the lives of students who inturn are inspired to make a difference as they enter the workforce.

The Campaign for Eastern Illinois University 1-color lock-up reverse

Many students enter as freshmen or transfer students with only the vaguest idea of what they want their education to be. They may know that they want to be an athlete or participate in student government or join a fraternity or sorority. But through courses and interactions with faculty, their minds are opened, their world expanded, and they achieve at levels they had never anticipated.

Dawanzelle Hopson came to EIU on a football scholarship. As a Mathematics and Computer Science major, Dawan soon realized that his Mathematics preparation was not sufficient. But he was committed to Mathematics and the Mathematics faculty were committed to him. He completed his degree and enjoyed a successful football career as a Panther, starting as a wide receiver in his senior year. Following graduation, Dawan made the roster of the Rockford Raptors in the Arena League. However, when an injury that prevented him from

realizing his dream of making the NFL Dawan was armed with the Mathematics qualifications he achieved at EIU. He was hired as a programmer/analyst with Coventry Health Care in St. Louis. He wrote, in an email shortly after getting this job, “I leave the game with no regrets. ... The Math Department professors played a huge part in me getting this job.... I am very grateful to you for sticking in there with me when I had my rough patches.”

Dawan’s experience is not unique. EIU faculty members are committed to excellent teaching which yields high achievement by students in their classrooms. Through advanced study and training, the faculty are experts in the Sciences, Social Sciences, Nursing, Communication Disorders and Sciences and Mathematics and Computer Science. They enthusiastically convey knowledge and skills to their students through innovative teaching strategies and techniques.

During her first semester at EIU, Rebecca Grove wandered into a Chemistry lab and knew that she had found her new passion. She was encouraged to work in the lab of Dr. Kraig Wheeler where she began to study crystal growth of organic compounds and viewing their atoms through X-ray diffraction. Her success in the lab and classroom, led to her national selection as a 2008-2009 Barry M. Goldwater Scholar.

Rebecca is one of only 321 students in the country to be honored by this premier undergraduate award in science, engineering and math.

Dr. Wheeler, her mentor stated, “It is rare that a brand new person in the lab has a major impact in your field, but Rebecca certainly has done that. She has just been unbelievably successful.” Rebecca knows that her success is due in part to the opportunity to participate in a lab as a freshman and to benefit from the knowledge and expertise of her mentor. She will pursue a Ph.D. in Chemistry and plans to teach

and continue research at a university. It is easy to imagine her as a professor who will be welcoming freshmen into her lab some day!

Faculty mentored student research experiences like Rebecca’s are a distinction of the College of Sciences at EIU. The research environments provide students with insights into their disciplines beyond what they can attain in the classroom, while working with faculty mentors gain scientific knowledge and research skills. While solving real world problems, they learn to work collaboratively with their mentors and other student researchers. Unsurprisingly, students report that their personal and professional growth is profound; they are more confident, they are more independent, and they believe that their experiences at EIU are enhanced by these opportunities to work and collaborate with their faculty research mentors.

Angela Beard was a student in Communication Disorders and Sciences

who loved the

discipline and was intrigued by the diversity of career choices available in the field, but she was having difficulty understanding the theories of communication processes and applying those to communication disorders in patients. A faculty member encouraged Angela to complete a summer internship, shadowing a speech-language pathologist in a hospital. There she could observe patients with communication disorders and see how speech-language pathologists use theory in the treatment and management of those disorders. Angela gained confidence during the internship by asking questions of the supervisors and became more actively engaged in the clinical setting. Her understanding of disorders and theories made more sense when she observed a professional working with patients. She returned to campus with a heightened enthusiasm for the field of speech-language pathology, but also with more confidence in herself and her ability to understand and apply the information she encountered in her courses. Angela has

gone on to complete a Masters degree and is enjoying a career as a speech-language pathologist.

As Angela learned, student success at EIU extends well beyond the campus walls. We know that our students’ academic preparation is enhanced by the authentic experiences such as internships and interactions with professionals in working world. An array of internship and outreach opportunities are available for students in every major and program of study. Science professors accompany COS students to K-12 schools where they engage those students in the marvels of sciences. Social science students intern with a variety of professionals such as judges and city planners and with social service agencies. RN to BS Nursing students complete clinical experiences in community health facilities.

Eastern Illinois University Portfolio: Eastern

Illinois University

CAPITAL CAMPAIGN GALA LAUNCH

Southern Illinois University Edwardsville Illinois University Edwardsville

Portfolio: Southern

“e” is for enlivening a brand image, and that is what SIUE asked of Falk Harrison. Higher education continually demands more of its students, alumni and the private sector as funding sources become rarer and rarer. Falk Harrison assisted SIUE to compete successfully in the collegiate marketplace by elevating the brand image of a relatively young state institution, mirroring the standards of excellence expected of staff and students alike.

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Thank You

Thank you for interest in Werremeyer Creative as a strategic marketing partner. We look forward to creating something extraordinary together.

CONTACTS Gretchen Werremeyer

Steve Hartman

President | CEO

Vice President | Creative Director

314.963.0505 x303

314.762.6874

314.283.9244

314.368.7365

Gretchen@Werremeyer.com

Steve@Werremeyer.com

Werremeyer Creative is a Certified Woman-Owned Business Enterprise