LITTLE LAMB CLUB NEWSLETTER

MAY 2013

OCTOBER-NOVEMBER

LITTLE LAMB CLUB NEWSLETTER OCT-NOV I’m not sure how it happened but its suddenly October and Christmas is being counted down in weeks instead of months!

This Issue...

Champagne and

We have been all steam ahead revamping the shop, dramatically shopping night expanding our range of clothing again and stocking up with fabulous gifts for Christmas (Look out for our Xmas gift guide, to be New shop layout released 25th October!).

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New gifts 4 After initial delays from our suppliers, we are now excited to be stocked to the absolute brim with a department store-worthy range Plum swimwear 5 of beautiful summer clothing in sizes up to 6 years.

The story behind Aden 6 Leading brands Bebe, Plum, Purebaby, Fox & Finch and Marquise + Anais (all stocked in Myers and/or David Jones) are all beautifully Sleeping bag feature 7 represented in store along with independent brands Love Henry New brand Hide & and Milky and Quince and Hide & Seek to arrive by 21st October.

8 Seek and Quince

With pallets of stock including new clothing just arrived and still more to come make sure you come and discover what’s new! Love Henry Clothing

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Best selling clothing

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Facebook– win a $50 voucher!

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Guest columnist, Mark Ewin,

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“Your Pelvic Floor, why use it?”

Welcoming Mia Elizabeth Newton!

We are delighted to announce the arrival of Shelley’s precious baby girl Mia Elizabeth, born 10/10/13.

A big congratulations to Shelley, Phil, and big brother Jet! We warmly welcome beautiful Mia into the Little Lamb family with lots of love and are so excited to finally meet and cuddle her!

I’m sure we will still be seeing Shelley in store lots soon!

Shelley wishes to pass on her sincere thanks and gratitude for all the beautiful thoughts and well wishes sent her way from our wonderful customers. She says she feels blessed Radient Shelley with Mia (wrapped in an Aden + Anais to have so many lovely people wish her and baby Mia well. swaddle of course!)

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Champagne & Shopping Night

Where When RSVP

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New layout and lovely new features!

For those who have not been in store in a couple of months, we have revamped the shop with a new layout, beautiful finishing touches to the displays and some unique features.

We have made it more spacious and have designed it to make it even easier to find your way around and look at everything. We have concentrated on displaying brands together (to the delight of a lot of customers who can go straight to their favourite brands!) and have labeled sizes available in each collection.

Here’s a few of our favourite new touches to the store.

Signpost to direct you!

We LOVE our suspended frames display.

Finishing touches completed on our market stall display for our popular role food play sets

Suspended brand names above clothing racks

Sweet teacart made by my husband to display our tea sets and more!

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Loads of Great New Gifts!

We have LOADS of new gifts items for babies to young children in store now and more on the way, all in time for Christmas. Please see our Christmas gift guide (to be published 25th October) for an extensive categorized guide to help with your shopping!

Here are a two of our favourite new gifts (expected to arrive late October) that we’re tipping to become best sellers!

Right– the magnet play pieces for the princess set

Janod Magneti’stick sets are innovative wall decorations that can be used for play!

Available in Racing or Princess designs, they include a large detailed magnetic wall sticker and individual magnet play pieces.

The Princess wall sticker

A perfect gift for those with limited space for more toys! Genius! $69.95 Dolls with a difference!

These adorable fairytale dolls are actually hand puppets!

If that’s not adorable enough for you, they also come with matching themed finger puppet characters which store in little pockets on the hand puppets!

Delight little children with stories, tickles from the characters and fun play or let the older children (preschoolers) use their own imagination as they recreate the stories! $39.95 each, assorted dolls available.

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New Plum Swimwear collection in store!

Beautiful and bright, our new swimwear range goes from 000 to size 5 and includes swim hats, one piece bathers and zip up rashsuits, long and short sleeve rash vests and bottoms.

They are certified to 50+ UV protection and are priced $16.95- $34.95 making this range tick all the right boxes!

Swim hats $19.95

All long sleeve rashvests sizes 1-5 $24.95 All short sleeve rashvests sizes 1-5 $21.95 Boys swim trunks sizes 1-5 $16.95

Ashton in his new zip up rashsuit ($29.95) at Casuarina Beach.

Girls swim bottoms sizes 1-2 years only $19.95 (Girls 2+ can wear one piece swimsuit under rashvest)

One piece swimsuits sizes 1-5 $21.95

Zip up rashsuits sizes 000-2. Boys $29.95, Girls (with frills on shoulders and on back) $34.95

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The Story Behind Aden & Anais Aden + Anais specialises in quality stunning cotton and bamboo muslin products and is taking the world by storm, with celebrities and even Prince George (see photo insert) being spotted with their products, particularly the swaddle wraps.

They have fast become our top selling non-clothing brand with 100s of boxes of swaddles and sleeping bags sold to adoring Darwin mums.

We love that they couldn't be more perfect for Darwin’s hot climate. The natural fibres and muslin open weave means they are super lightweight and perfectly breathable.

The range we carry has now expanded from their boxes of 120 x 120 wraps (truly multi purpose not just for swaddling) Prince George in an and sleeping bags, to include burp cloths, bibs, blankets, Aden + Anais swaddle cot sheets and change pad covers, all in both the cotton and on his first appearance! bamboo fabrics.

So how did this now multi million dollar business begin?

When Australian Mum Raegan moved to the U.S. she couldn’t find any s w a ddle s li k e th e on e s sh e remembered from home. The only swaddles available were too small. Or made of much-too-thick flannel. Or, simply, unattractive. Realising there was little on the market which suited her needs, Aden + Anais was born.

The dream blankets are made from 4 layers of the cotton ($59.95)or bamboo ($74.95) muslin and are the perfect blanket to snuggle up with. Luxuriously soft they are warm while still being breathable and not too heavy. They are 120 x 120 cm making them fabulously multipurpose. Use as an alternative to a quilt for the little ones, as a floor mat, in a porta cot or snuggle under yourself!

Nina’s little Noel all snuggled up on the plane to Sweden with his favourite blanket (bamboo dream blanket).

Nina said it was the perfect blanket to travel with!

Within months of hitting the market, Aden + Anais swaddles starting popping up in magazines, on blogs for new mothers, on virtually every celebrity gift registry, and in stores around the country.

Today, Aden + Anais , has brought the legacy of muslin together with fashion forward design to create a line of products that are as stylish as they are useful; and as simple as they are beautiful. The company (as we do) simply has a love and passion for muslin-- the way it looks, the way it feels, the way it works.

WE LOVE THAT THEY PROVIDE ROYAL WORTHY QUALITY WITHOUT THE DESIGNER PRICE TAG!

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Muslin Sleeping Bags

Sleeping bags are recommended by Sids &Kids as a safe alternative to sheets and blankets and provide a great bedtime routine for babies to toddlers (up to 2 years old).

There are dozens of sleeping bag brands on the market now but we only stock one, as we believe they are the most suitable for Darwin, are fantastic quality and are available at a great price, well below the price of many other brands.

The Aden+ Anais sleeping bags are made from the same beautiful cotton and bamboo muslin fabrics as their wraps, meaning the ultimate in breathability and softness.

Each bag zips from the bottom, making nappy changes easy, and has a strip of muslin over the zipper providing extra comfort. They have extra length at the bottom to allow for growing bodies (you should get at least 6 months out of each size) and a deep V-neck for total safety.

My little man Ashton sound asleep in his cotton 0.6 TOG bag

They are available in 0.5 and 0.6 TOG single layer (both $39.95) or 4 layer1.75 TOG cotton muslin ($59.95) and much to the delight of many mums obsessed with the bamboo fabrics, a 0.4Tog (the lightest sleeping bag on the market) bamboo muslin.

Confused about TOG ratings?

TOG is the measure of warmth, the lower the TOG the lighter/ cooler the fabric.

Sweet little Ashlee loving her bamboo 0.4 Tog sleeping bag.

Thank you to Ashlee’s mummy for sending us this photo!

0.5 or below TOG sleeping bags are recommended for above 24 Degree C rooms with suggested clothing of short sleeve or no bodysuit underneath. If you room is colder than 24 degrees simply layer accordingly with a long sleeve romper underneath. If it is much colder, it is suggested to go to a higher TOG bag.

Every baby is different however with some babies being “Hot” babies who feel the heat and others who feel the cold so you may need to adjust clothing to suit YOUR baby. If your baby is in the heat most of the day you may find at 24 Degrees (If you are putting the air conditioner on at night) they will feel the cold and you may need to put a long sleaved bodysuit under to keep arms warm.

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Hide & Seek (Arriving mid-late October) Hide and Seek is an independent brand new to the market and will bring a splash of vibrant and happy colour to our range of clothing for the ‘big girls’, in sizes 1-6.

Sweet and screaming summer, there will be many little girls looking beautiful in these cool and comfortable lightweight cotton dresses and to-die-for chevron shorts (We have all decided we want them in our sizes!).

While the name suggests otherwise, these dresses stand out way too much to hide in!

If you love what you see here, get in quick as stock with this brand is very limited!

Quaint Quince!

We are very excited to showcase our second collection of Quince clothing, once again providing a very vintage look in both fabric and style with impeccable attention to detail with ruffle edges, pintucking and piping.

Quince produces a baby range in sizes 0-3 months to 12-24 months and a kids range in sizes 2 –3 years to 5-6 years and includes ever so gorgeous playsuits (we are in love with playsuits this season!), jumpsuits, dresses, overalls and more.

Here’s a snippet of the collection also expected mid-late October.

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Little Lamb (and Darwin) Loves Love Henry!

Love Henry had some unfortunate delays in production this year but finally (after being originally expected in store in July!) this divine collection has arrived! And my gosh, hasn't it been worth the wait!

The range went crazy upon arrival with styles selling out in less than 2 weeks and dozens of people putting their names down on our restock waiting list!

At this stage we will be able to receive replacements but once they sell out completely we will have to wait until next year for their new summer range!

Remember you can put your name down for any particular item to be reserved if it is not in stock when you come in.

Here are the top selling items from the range.

Maya dress. Sizes 000-4 $36.95 Love Henry’s specially printed vintage print fabrics, detailed appliqués and special finishing button, ribbon and stitching embellishments make this collection unique and ‘oh so special’.

Lawson onesie with false shorts and suspenders Sizes 000-1 $29.95

Appliqued truck singlet $22.95, cotton shorts $22.95 Sizes 1-4

Bird cage singlet with lace frill sleave $22.95 and ruffle bloomer or skirt $26.95 Sizes 000-4

Maya and Georgia frill playsuit sizes 000-2 (size 2 has longer skirt style) $34.95 each

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Some of our best sellers

PLEASE NOTE: SOME ITEMS MAY ALREADY BE SOLD OUT OR HAVE LIMITED LEFT!

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Little Lamb on Facebook!

If you are not a “liker” of our facebook page already, make sure you head on over to have a look (www.facebook.com/littlelambdarwin) and CLICK LIKE for updates of

new stock as it arrives, special facebook only giveaways and competitions along with some of my kids craft, party and DIY ideas.

If you are a liker already but are not seeing all our posts, make sure you have selected “show in newsfeed” (hover your pointer over the “liked” icon on our facebook page).

Also ensure you go to our page every now and again to make sure you haven't missed anything, like a sale or giveaway!

Unfortunately facebook has changed the way it operates and there is no way we can guarantee, not even with paying for our posts, that all likers will see our posts!

“CHECK IN” COMPETITION!

The most popular recent non– product related post on our page...

For the month of October, everyone who “checks in” to Little Lamb on facebook and lets us know they have will go into the draw to

WIN A $50 VOUCHER! To check in, click the “check in” icon above your status bar or on our Little Lamb facebook page.

You can simply show us on your mobile in store, or send us an email or facebook message with a screen shot showing you have ‘checked in’.

Winner will be drawn 1st November 2013.

For occasional kids craft, party and DIY ideas from me like these LIKE our page...

LITTLE LAMB WILL HOLD A FACEBOOK-ONLY GIVEAWAY OF $300 OF PRODUCTS WHEN WE REACH 3000 LIKERS! HELP US GET THERE BY SHARING OUR PAGE!

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GUEST COLUMIST

Your Pelvic Floor, why use it?

Little Lamb Club Special

By Mark Ewin The Pelvic floor has to be the most underrated groups of muscles in the human body in terms of how important they are to your core. Most everyone has heard of the term “core strength” but not many are aware of how the Pelvic floor muscles play their role in this.

The “Pelvic Floor” is a term used for a diamond shaped sling of muscles at the bottom of your pelvis that when activated will also activate your deep abdominals and your lower back muscles.

Imagine a bongo drum turned upside down, the sides of the drum are your core musculature and the skin of the drum is the pelvic floor muscle group.

When you go to the loo and do a number one and stop half way through, that’s your pelvic floor musculature at work. Without a strong pelvic floor and good pelvic floor activation your abdominals will inherently be weaker than they should be and you could even suffer with back pain as well.

Why is this so important to women? Consider this, your pelvic floor muscles help your pelvis hold in place all the internal organs such as your intestines, bladder, bowel etc, and in the case of a woman the uterus and when pregnant, a baby that can weigh as much as 3.4kg! Ladies those pelvic floor muscles are important to you! If you find you’re slightly incontinent when you sneeze, or when you do any high impact exercise such as running or aerobics or suffer with back pain, I’d suggest you focus on your pelvic floor muscles as a start to improving your core strength and core activation.

A simple exercise you can do while standing or sitting on a swiss ball is to squeeze your pelvic floor muscles as tight as you can then relax completely. Do that three times and then on the third squeeze hold the contraction and do three small pulses of the muscles and then relax them completely.

Repeat the sequence 4-5 times. Moving about your daily activities your pelvic floor muscles should always be switched on at a low level of around a 3 on a scale of 1- 10 with 10 being the hardest you can squeeze.

www.mach1fitness.net

Mark is the owner/instructor at Mach1 Fitness conducting friendly Pilates and gravity strength classes for all ages and fitness levels. He even has specialty qualifications for teaching Pilates in pregnancy!

$50 off BBQs! This adorable solid wood BBQ has moving knobs, removable grill, working wheels and utensils which fit perfectly in their own holders at the sides.

If you’re looking for a un iq ue la r ge i te m Christmas gift for a child between 2 and 5 that will provide hours of imaginative play and will last and last, this is perfect.

Our display BBQ is a favourite with visiting children at the shop and gets played with every day!

Original price $199.95 Now $149.95 only for Little Lamb Club Members during October and November 4 week Layby is available with a $100 deposit