Universitas July 2012

An official publication of the University of Asia and the Pacific

GONE GLOBAL ✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽

Int’l academics at SHIFT conference National Day of Chile at UA&P Culture confab gather int’l scholars

July 2012

Editorial

T

o pursue internationalization as a strategic theme is an imperative for a university whose name reflects an aspiration to make a difference in the region where it belongs.

From its birth, UA&P has made a commitment “to contribute to the integral development of the peoples of the Asia-Pacific region.” Thus, its vision, programs, and projects are animated by this desire.

This issue of Universitas features some of the projects and activities that seek and highlight collaboration with our neighbors in Asia and the countries that lie along the Pacific Ocean. These are venues for an exchange of ideas with them as well as an exploration of partnerships that will further promote a global outlook in the University in terms of curriculum, faculty development, teaching, and research.

Other plans of the University that advance internationalization include building on the existing agreements with universities in Spain, Mexico, Argentina, Chile, Indonesia, Korea, and Vietnam. As expressed in the Strategic Vision 2018, international faculty fellowships and cultural-educational exchanges will “redound to a more diverse international community in our campus, and enrich the learning experience of our students.”

The Vision further sets forth that “(by) 2018, more sectors in UA&P will have gained enough exposure to lead the way to internationalize our teaching and research, taking care nevertheless to keep ourselves rooted in the traditions of our country and our attention focused on the concrete concerns of the community in which we operate.”

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UNIVERSITAS July 2012

An official publication of the University of Asia and the Pacific ✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽ Editor: Ms. Boots Ruelos Managing Editor: Mr. Daryl Zamora Associate Editor: Mr. Carlo Cabrera Contributing Writers: Mr. Carlo Cabrera Ms. Moreal Camba Ms. Eunice Contreras Ms. Camille Diola Dr. Paul Dumol Dr. Jose Maria Mariano Ms. Nicollo Ordoñez Ms. Tet Rivera Ms. Boots Ruelos Ms. Arvel Marie Salcedo Dr. Antonio Torralba Dr. Bernardo Villegas Ms. Angel Yulo Mr. Daryl Zamora Contributing Photographers: Mr. Andreo Bongco Mr. Carlo Cabrera Mr. Vhin Daz Ms. Camille Diola Ms. Paula Fajardo Mr. Luis Carlos Martinez Mr. Jake Morales Mr. Jojo Nicdao Ms. Gail Victoria dela Rama Mr. Rommel Tumamao Mr. Romeo Venes Mr. Dary Zamora Graphic Design: Jerry Manalili/Chili Dogs Jimmy Hilario Printing: Inkwell Publishing Co., Inc.

✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽

You may contact us at: Corporate Communications Office University of Asia and the Pacific Pearl Drive, Ortigas Center, Pasig City Telephone No.: 637 0912 local 301/342 Fax No.: 637 0912 local 342 E-mail: universitas@uap.asia www.uap.asia Schools/Institutes: College of Arts and Sciences (CAS) School of Economics (SEC) School of Education and Human Development (SED) School of Management (SMN) School of Communication (SCM) School of Sciences and Engineering (SSE) Institute of Political Economy (IPE)

CONTENTS ✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽✽

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Put planned RH budget to better use . . . . . . . . . . . . . . . . . . . . . .

Pistang Nayon sa UA&P noong Agosto . . . . . . . . . . . . . . . . . . . . . . . . .

Asia and beyond represented in IPE’s int’l conference . . . . . . . . . . . .

UA&P, OCAI award Ortigas belens . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

An array of tributes to Rizal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

UA&P awards scholarship to Campus Challenge champs. . . . . . .

Business gurus grace SMN Week . . . . . . . . . . . . . . . . . . . . . . . . . . .

How do PH, Mexico compare? . . . . . . . . . . . . . . . . . . . . . . . . . . .

Christopher West: Sexuality spells difference . . . . . . . . . . . . . . . . . .

SCM releases comprehensive teen study . . . . . . . . . . . . . . . . . . . . . .

Faculty members win Research Awards . . . . . . . . . . . . . . . . . . . . . . .

IPE faculty member published in ICT book . . . . . . . . . . . . . . . . . . .

Social justice, education confab gather int’l scholars at UA&P . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

UA&P, Samsung open Korean Studies Program . . . . . . . . . . . . . .

SMN faculty attends UN experts’ meeting . . . . . . . . . . . . . . . . . . . .

UA&P students on top 5 in Google contest . . . . . . . . . . . . . . . . . . . . .

History faculty wins his 4th Palanca . . . . . . . . . . . . . . . . . . . . . . . .

PE faculty win in 26th SEA Games . . . . . . . . . . . . . . . . . . . . . . . . .

UA&P counsel receives 2011 Family Values Award . . . . . . . . . . . . .

SED faculty wins Catholic Mass Media Award . . . . . . . . . . . . . . . .

The one day when we all play . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Blue stars and a world of contrasts . . . . . . . . . . . . . . . . . . . . . . . . .

University co-founder named “Outstanding Filipino” . . . . . . . . . .

A kiddie FC of UA&P charges in tourney . . . . . . . . . . . . . . . . . . . . . . .

A Christmas affair for our ‘ates’ and ‘kuyas’ . . . . . . . . . . . . . . . . . . .

President hosts dinner for 2011 ‘Trailblazers’ . . . . . . . . . . . . . . . .

2011 Trailblazers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Paths adorned for Eucharistic Procession . . . . . . . . . . . . . . . . . . . . . .

UA&P celebrates University Week . . . . . . . . . . . . . . . . . . . . . . . . . . . .

UA&P President meets with Korean students . . . . . . . . . . . . . . . . .

New associate professor: Dr. Maria Andrelita Cenzon . . . . . . . . .

MScM and BSBA program director appointed AOM Ambassador . . . . . . . . . . . . . . . . . . . . . . . . . . .

UA&P hosts National Day of Chile . . . . . . . . . . . . . . . . . . . . . . . .

Chilean ambassador: History reveals a ‘common destiny’. . . . . . . . . . . . . . . . . . . . . . . . . .

Myanmar envoy: “One vision, one identity” for ASEAN . . . . . . . . . .

Four Versions of Filipino Identity . . . . . . . . . . . . . . . . . . . . . . . . . . .

Unity in university work . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The irony behind population growth . . . . . . . . . . . . . . . . . . . .

Students propose ways to sustainable development . . . . . . . . . . .

University scholars: “We can!” . . . . . . . . . . . . . . . . . . . . . . . . . .

Team BIGGKAS harvests crops for San Joaquin . . . . . . . . . . . .

Student leaders vow ‘unitas’ by collaboration . . . . . . . . . . . . . .

UNIV Student Congress and JPII beatification . . . . . . . . . . . . .

As chance would have it . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Dragons flock to ‘There Be Dragons’ . . . . . . . . . . . . . . . . . . . . .

There Be Dragons director talks to UA&P officials, guests . . . . . . .

Have you LOLed? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

REVIEW: Encountering Dragons . . . . . . . . . . . . . . . . . . . . . . . .

Kultura moves minds and hearts in Marian serenade . . . . . . . . . .

Positive Dimensions of Population Growth . . . . . . . . . . . . . . . . . .

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News young lawmakers, youth:

mr. rommel tumamao and camille diola

Put planned RH budget to better use

9YL: The nine legislators are introduced to the UA&P students at a pro-life pep rally.

Nine young Congress members and a youth coalition called on lawmakers to put the reproductive health (RH) bill’s proposed P3-billion budget to better use.

At the launching event of Youth United for the Philippines (YUP!) coalition, the legislators reiterated their manifesto published in major dailies on September 26, favoring measures that promote education, jobs, and healthcare for all.

Quirino representative Dakila Carlo E. Cua said the proposed budget for the bill is “not something we can afford as a nation.”

“We are not blind, we are not deaf, we see the needs of

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UNIVERSITAS July 2012

our country, we all know we can use better mass transit, we all know we can use more school buildings … there are many things our country needs before we can even try to dream spending for contraceptives,” Cua said.

Lanao del Norte Representative Fatima Aliah Dimaporo also mentioned how the proposed RH budget can be used to solve “immediate problems.”

“Will the proposed P3-billion budget be put into generating jobs, into improving education, into more scholarships, and into training birth attendants and health practitioners? Let’s stop going around the problem and go straight to the solution,” Dimaporo said.

The lawmakers’ group was composed of Cua, Dimaporo, Rep. Lucy Gomez (Leyte, 4th District), Rep. Rachel Marguerite Del Mar (Cebu, 1st District), Rep. Gabriel Quisumbing (Cebu, 6th District), Rep. Mariano Michael Velarde Jr. (PL-Buhay), Rep. Karlo Alexei Nograles (Davao City, 1st District), Rep. Irwin Tieng (PL-Buhay), and Rep. Lord Allan Jay Velasco (Marinduque, Lone District).

The group’s manifesto stated that “large populations, when empowered by opportunity and reliable governance, are assets to economic growth.”

Gomez also told participants in the youth rally at the UA&P to “remember what we are fighting for.”

“Human beings are assets and not liabilities. The true wealth of a nation is really in its people,” Gomez said.

The YUP! youth rally convened more than 300 young people. One of the University’s student organizations, CATALYST, organized the event and is a founding member of YUP!.

Last July UA&P published a statement opposing bills that “trample on the right to conscientious objection” and that “promote the use of abortifacients” and an “anti-life lifestyle.” Over 1,000 UA&P students also signed a separate yet similar statement written by the school’s student council.

Former TV personality Christine Jacob-Sandejas hosted the event.

According to the group’s Facebook page, YUP! is a coalition of youth organizations and young individuals that advocate “real long-term progress for the Philippines.” The group believes that “through correct reasoning, ethics, and a positive type of activism, young Filipinos can actualize the future they deserve.”

The coalition’s members also include the UA&P Student

Rep. Lucy Torres-Gomez

Executive Board, World Youth Alliance–Asia Pacific, Live Pure Movement, Pro-Life Youth Philippines, Ang Kapatiran, Couples for Christ – Foundation for Family and Life, FLiQ Media, Y-Fam Woodrose, Universitas, YouthPinoy and students from the University of the Philippines Diliman and De La Salle University.

There are many things our country needs before we can even try to dream spending for contraceptives,” Cua said.

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Mr. Daryl Zamora  Corporate Communications Office

103 sa Patimpalak sa Pagsulat ng Tula at Sanaysay noong ika-10 ng Agosto. Napuno naman ng luha at tuwa ang Dizon Auditorium noong ika-`7 ng Agosto nang ipalabas ang pelikulang Lola ni Brillante Mendoza.

Lalo pang naging makulay ang selebrasyon nang magtanghal ang Freshman Block, kasama ang klase sa Filipino for Foreign Students, ng mga sayaw, awit, at dula-dulaan noong gabi ng Agosto 26 sa Li Seng Giap Auditorium. Bumigkas naman ng sama-sama ang siyam na mataas ngpaaralan ng kalahok sa Patimpalak Sabayang Pagbikas

Pistang Nayon sa UA&P noong Agosto

M

atagumpay na ipinagdiwang ng Departamento ng Filipino, kasama ang buong komunidad ng UA&P, ang taunang selebrasyon ng Buwan ng Wikang Pambansa.

Samut-saring gawaing akademiko at kultural ang inihanda ng Departamento para sa kanilang mga estudyante, kapwa guro, at kawani, upang mahalin at ipagmalaki ang wikang Filipino. Opisyal na nagsimula ang selebrasyon noong ika-10 ng Agosto.

Humabi ng mga salita at lumikha ng mga talinghaga ang mga mag-aaral ng Filipino 101 at

noong Agosto 24 at 31. Tinanghal ang St. Paul College Pasig bilang kampeon.

Sa susunod na taon, ang Patimpalak Sabayang Bigkas ay lalo pang magiging kasiya-siya para sa mga taga-UA&P at kaakit-akit para sa mga mataas na paaralan na kalahok dito.

Nagsara ang selebrasyon noong tanghali ng Agosto 31 nang magsalu-salo sa lechon, menudo, inihaw na isda at ibang putaheng Pilipino ang buong komunidad ng UA&P sa isang Pistang Nayon.

Ms. Moreal Camba  College of Arts and Sciences faculty

Asia and beyond represented in IPE’s int’l conference The Institute of Political Economy (IPE) together with the United Nations Alliance of Civilizations welcomed foreign delegates from diverse backgrounds in convening the threeday Shift 2011 Conference on the future of international politics last October 26 to 28.

Gathering graduate students, young scholars, and future policymakers from the Philippines, Malaysia, Indonesia, Iran, United Arab Emirates, Bangladesh, Pakistan, India, Australia, and the United States, the conference talked about key global issues such as tourism, migration, cross-cultural problems, civil rights, government reform, and security, among others. It opened with a lecture by former German Ambassador to the Philippines Dr. Klaus Zeller on the future of the Asian region.

Economist and Center for Research and Communication Director Dr. Bernardo Villegas

shared his observations on the overseas workers phenomenon, and discussed how migration can greatly contribute to the country’s progress in the next decades.

Mohammad Fikri Pido of the University Muhammadiyak of Luwuk received the Best Research Award for his paper “Jihad and Enemy’s Construction of Imam Samudra.”

Among those papers presented were by individual faculty members from the University’s Department of Asia Pacific Studies, IPE, and Department of Philosophy. Some local presenters also come from the University of the Philippines, University of Santo Tomas,

Miriam College, University of the East, and Cebu Normal University.

Various universities and educational institutions abroad are also represented by paper presenters touching on the fight against sex tourism in Indonesia, health concerns in Papua New Guinea, Islamic fundamentalism, political elites in Iran, an ethnic people in Australia, remittances in Pakistan, and the impact of globalization, to name a few.

The conference, indeed, has lived up to its name, which stands for “Shaping Insights and Forecasting Trends.”

It has become a venue for scholars of various disciplines to somehow project the global political landscape in the following years.

UNIVERSITAS July 2012

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News UA&P, OCAI award Ortigas belens The scrap-metal belen of Ortigas & Company won the grand prize in the first Belenistas de Ortigas outdoor créche design contest, which upped the Christmas mood in Ortigas Center.

The cubist creation of Union Properties, Inc. took the second prize, while the classical Nativity display of San Miguel Properties Center placed third.

Organizers UA&P and Ortigas Center Association Inc. announced the winners during the Pasko sa Atin Christmas Choral Festival on December 14 at UA&P’s Li Seng Giap Auditorium.

Two weeks earlier, two giant Christmas trees made of hundreds of white star-shaped lanterns were set up at the intersection of Julia Vargas and San Miguel Avenues.

More than 150 people attended the trees’ lighting ceremony and the fireworks display that followed it. Guests included Pasig City Mayor Roberto Eusebio Jr. and his wife Maribel; chairpersons of different barangays — Hon. Joselito de la Merced (Brgy. San Antonio), Hon. Jessie Santiago (Brgy. Ugong), and Hon. Milagros Santos (Brgy. Wack-Wack) — OCAI President George Edwin Lee, UA&P Center for Student Affairs Head Rene Ledesma, and winners of the Miss Earth 2010 beauty pageant.

The UA&P Chorale also serenaded the crowd before the countdown and ceremonial lighting of the trees.

Mr. Daryl Zamora  Corporate Communications Office

camille diola

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Rizal

carlo cabrera

An array of tributes to

News

National hero Jose Rizal, whose 150th birth anniversary the country celebrated last year, has been the focus of recent events in the University that contribute to a growing knowledge on Rizal and pay tribute to the Filipino patriot.

The College of Arts and Sciences and the Philippine Center for Civic Education and Democracy (PCCED) gathered around 70 educators from various fields to “revisit” what is taught about Rizal in schools and introduce the hero’s ideas on citizenship through primary texts.

PCCED Executive Director Dr. Clement Camposano, who gave the keynote address on the Rizal

course in schools’ curricula, also gave a lecture on what he calls the hero’s “greater retraction” than his alleged disavowal of anti-Catholic ideas before his execution.

Dr. Camposano said that more attention should be given to Rizal’s retraction or “transition” from the more liberal and anticlerical Noli Me Tangere to the more ethics-centered El Filibusterismo where Rizal focuses on “Filipinos’ lack of civic virtue” as “the more fundamental problem.”

Filipino Department’s Dr. Leodovico Lacsamana zeroed in on Rizal’s postcolonial voice in his major literary works, seen by how his characters exhibit a

truth, goodness, justice, and selfdeep awareness of societal issues sacrifice. and have fragmented national Besides photographs, the identities. exhibit “Reflecting Rizal” also Speakers for the presented verses by the national “Understanding Rizal and His hero in new ways—by having Civic Designs” conference also viewers read them through a included distinguished scholar mirror to reinforce the theme, and Dr. Paul Dumol, former German by placing them as descriptions of Ambassador Dr. Klaus Zeller, displayed works. and Spanish Ambassador Jorge Dr. Paul Dumol also gave Domecq. a talk on the icon’s ideas on In a similar thematic, the citizenship as part of IMC alumnus University’s art center Kultura Mr. Carlos Creencia’s photography recently exhibited works of workshop last October. photographers among students, alumni, and staff at the Dizon Auditorium lobby that express Rizal’s “vision of a nation” such Ms. Camille Diola as in practicing the virtues of Corporate Communications Office

UA&P awards scholarship to Campus Challenge champs Promoting academic excellence among grade school and high school students, the University of Asia and the Pacific (UA&P) recently awarded full scholarship grants to the champions of the quiz show Campus Challenge on UNTV. The show started in August last year.

UA&P Vice President for Academic Affairs Dr. Amado Saquido handed award certificates to the winners in the championship episode aired on November 6.

Christian Dominic Angelo Sobremonte and Khrystin Aliyah Avila of Mother Goose Playskool and Grade School received the coveted award in the elementary category, after competing with participants from Southville International School and

Colleges, Lorenzo Ruiz de Manila, and Barangka Elementary School.

Meanwhile Paco Catholic School contestants Lester Antonni Hesita and Jonathan Alden Defeo bagged the top prize in the quiz show’s high school division. Grabbing bonus points toward the latter part of the quiz, the duo overtook their competitors from Manila Science High School, Muntinlupa Science High School, and Chiang Kai Shek College.

The winners’ scholarship package includes all the privileges an ordinary merit scholar gets.

Mr. Daryl Zamora  Corporate Communications Office

CHAMPS. Students from Paco Catholic School and Mother Goose Playskool and Grade School grab the first season’s top prizes.

UNIVERSITAS July 2012

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News

carlo cabrera

How do PH, Mexico compare?

Ghemawat

beginning today,” Ms. Agudo said, encouraging management majors to find their professional vocation they can be passionate about.

Mr. Lorenzo, whose company recently acquired the pizza chain Yellow Cab, admitted that much of the needed skills in business cannot be acquired in the classroom, but through experience.

“In my MBA school, I learned a lot but I’m only using 10 percent of what I learned … the 90 percent is learning how to treat and work with other people,” Mr. Lorenzo said. “And I am happy that UA&P is focusing on teaching all of you how to work with and treat people around you.”

SMN Dean Dr. Winston Padojinog also delivered a lecture for UA&P staff on financial literacy, helping them manage their personal funds, especially for the future.

Information-loaded events as these served as intervals of other activities involving students—from a casual sports festival, a Christmas bazaar featuring products of Entrepreneurial Management majors, an outreach program, to the more formal induction, recognition, and incorporation rites.

When she was in Mexico, 1964 Miss International and former Tourism Secretary Ms. Gemma Cruz-Araneta would sometimes catch herself getting confused — whether she was in the Central American state or in the Philippines.

They have tiangges (makeshift shopping stalls) near churches and in public plazas, said the beauty pageant titleholder in a lecture organized by the Department of Asia Pacific Studies.

Entitled “The Philippines and Mexico: Separated yet Connected (Philippine Cultural Identification with Mexico),” the talk by Ms. Cruz-Araneta highlighted the two countries’ relations during the Spanish colonial times, particularly through the galleon trade. The end of the two countries’ subordination to Spain let those links loose, she said.

According to Ms. Cruz-Araneta, who lived in Mexico from 1972 to 1989, Mexicans and Filipinos seem to have certain virtues — and vices — in common.

Even certain Mexican names and products have Philippine origins, she added. The city of Acapulco in Mexico’s Pacific coast has a clan called “Maganda”, with the stress on the second syllable.

Once, when she met a Maganda and told her that her surname is actually the Filipino term for “beautiful” (though with the stress on the last syllable), the Mexican was surprised.

She also related that some Mexican townsfolk sell tuba, a strong alcoholic drink made of fermented coconut water, a popular drink in Philippine provinces.

The Mexicans also call their version tuba, though with a difference in pronunciation.

Ms. Cruz-Araneta, who was tourism secretary from 1998 to 2001, has served as director of the National Museum while being part of the National Historical Commission.

Now she is the vice chairperson of the Manila Historical and Heritage Commission.

She also writes books and newspaper columns and has radio and TV shows.

Ms. Camille Diola Corporate Communications Office

Mr. Daryl Zamora Corporate Communications Office

Business gurus grace SMN Week

A

number of the brightest minds in business from within the country and the global arena stepped in the University to share nuggets of wisdom to students and staff for the School of Management’s foundation week.

Among them was influential global strategist Dr. Pankaj Ghemawat, a professor from IESE Business School, who visited the University to conduct a briefing for top executives and launch his book World 3.0, a treatise on how growth amid the financial crisis can be achieved by maximizing the potentials of globalization.

Opening the week with a magisterial lecture, MScM and BSBA program director Dr. Avic Caparas shared the findings of an international study on work-life balance practices of businesses, while citing data from Filipino respondents.

“The Philippines is generally family responsible,” Dr. Caparas said, mentioning how Filipinos also have a stronger desire to contribute to their community compared to their global counterparts.

Her work, in collaboration with IESE professors, resulted in an international family responsible environment index that organizations can use to “protect human ecology” in assuring that employees “fulfill their duties as spouses and parents,” she added.

CEOs Ms. Fe Agudo of Hyundai Asia Resources, Mr. Martin Lorenzo of Pancake House, Mr. Chris Po of food giant Century Pacific and Ms. Cristina Tan of wholesale distributor Suysing also recounted in a forum for students their paths to success.

“Don’t waste time. Make it happen

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Much of the needed skills in business cannot be acquired in the classroom, but through experience.

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carlo cabrera

SCM releases comprehensive teen study I am your father.

christopher west:

Sexuality spells difference

Renowned American speaker and author Christopher West, who visited UA&P last June 27, stressed that the real definition of sexuality as the inherent difference between masculinity and femininity.

“Every man is confused about his sexual identity,” West said, explaining how this natural confusion is a result of a “broken world” and thus calls for “sexual healing.”

West presented the contents of his best-selling book on the theology of the body inspired by Blessed John Paul II’s teaching on the integrated vision of the human person. For West, the late pope highlighted the value of the person’s body in answering questions about himself and in discovering his own identity.

The event organized by Catalyst also featured Mike Mangione & the Union, a folk rock band that combines orchestrated strings and soulful vocals.

T

oday’s young Filipino people who grew up with an array of media platforms available to them do not just stop at watching their favorite shows on television. They also listen to music, surf the internet, or text their friends while tuned to the TV, according to a study conducted by the School of Communication (SCM) and a research agency.

PSRC’s Mr. Emil Avenido, who coauthored the report, mentioned in a briefing with advertising and communications practitioners last November 4 how earlier generations are puzzled by these young digital natives who manage to pull such multitasking feats.

Mr. Avenido’s team of researchers conducted the quantitative-qualitative study among 400 Filipino teens across all demographic sectors in Metro Manila to find out “what drives today’s youth” and “what kind of lives they lead,” as stated in a reference material.

The study also presents the correlation of young people’s attitudes, behavior and aspirations with their environment and family background.

Fifty-four percent of teens considered as “wholesome conformists” brought up by both parents and are 13 to 16 years old espouse time-tested values such as giving importance to religion, following traditional family norms and having adverse attitudes toward pornography and violence in the media.

“Fearless receptive teens,” on the other hand, value freedom without external pressures and open to risks involved in “finding their own identity,” according to the

study. These teens making up 39 percent of the sample are usually college students and more likely come from broken homes or raised by single parents.

The remaining eight percent of teens who are mostly males and likely brought up by single mothers make more practical decisions and live for the moment. These “pragmatic souls” as the study calls them, have shakeable beliefs and norms and “feel trapped in their current situation” urging them to “provide solutions for their dilemmas.”

Other findings of the report include teens’ preferred brands, channels, online and offline activities, purchasing trends and depth of relationships.

SCM Dean Jerry Kliatchko said during the briefing that the study will be updated annually for the next two years to observe changes in their lifestyle and values across time.

The School also said that the study will help marketing and advertising practitioners craft better their campaigns targeted to teens on the basis of the values and attitudes of today’s young people.

Teens listen to music, surf the internet, or text their friends while tuned-in to the TV. ///////////////// Ms. Camille Diola  Corporate Communications Office

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Faculty members win Research Awards

Mesquida

Claudio

Dr. Juan Mesquida of the Department of History and Dr. Gil Claudio of the Department of Science received the 2011 Research Awards during the University Day Lecture, August 15. The awards are given to those whose articles have been published in prestigious academic journals.

Dr. Mesquida received the award for his article “La Poblacion de Manila y las Capellanias de Misas de los Españoles: Libro de Registros 1642-1672.” The work was published in the May-August 2010 issue of Revista de Indias.

Basing his study on a registry book of Manila’s capellanias from 1642 to 1772, Dr. Mesquida discovered the “efforts carried out and the difficulties [met] in order to attain a Creole clergy” at that time.

According to the Spanish-born historian, the study also ushered in “new insights on the demography, society, culture, and economy of the Spanish

population of Manila during most of the 17th century.”

Dr. Claudio, on the other hand, won the award for two different works.

The Journal of Chemical Physics published Dr. Claudio’s “Comparison of a Hydrogen Model to a Poisson-Boltzmann Cell Model” in September 2009.

The other article, “Conformational Disorder and Ultrafast Exciton Relaxation in PPV-family Conjugated Polymers,” was published in the Journal of Physical Chemistry in December 2008.

Dr. Claudio is a visiting research scientist at Max Planck Institute for Polymer Research in Germany. His fields of interest include theoretical models of bacterial adhesion on surfaces and the elucidation of the swelling of neutral hydrogels.

Mr. Daryl Zamora Corporate Communications Office

IPE faculty member published in ICT book Institute of Political Economy (IPE) faculty member Ms. Jacques DM Gimeno has contributed a chapter in the book Information Communication Technologies and the Virtual Public Sphere: Impacts of Network Structures on Civil Society, published by IGI Global in the US. Her chapter, co-authored with Prof. Bradley Freeman of Nanyang Technological University, is entitled “Videoblogging Human Rights on YouTube: An Ethical Dilemma.” The book was edited by Professors Robert Cropf and William S. Krummenacher of St. Louis University.

Ms. Camille Diola Corporate Communications Office

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UNIVERSITAS July 2012

Social justice, education confab gather int’l scholars at UA&P High-ranking scholars and researchers from around the globe gathered at UA&P last December 1-3 to discuss “Social Justice and the Education of the Citizen in Wisdom” at the 12th International Conference on Education and Culture (CE&C). The University of Southern Queensland (USQ) in Australia co-hosted the event and was represented by Dr. Krzysztof Batorowicz, Director of the USQ Multicultural Centre.

Among the issues tackled in the biyearly conference were the integration of technical expertise and the humanities in the professional world, multiculturalism in the Asia-Pacific region, the difficulty in promoting cultural products, and the need of the human being for justice and wisdom. Dr. Batorowicz, Dr. Corazon Toralba and University President Dr. Jose Maria Mariano moderated the panels throughout the three-day event.

CE&C was originally convened by the University in 1995. This year’s conference looked at different dimensions of justice in several sessions that allow “a free exchange of ideas” between its participants, according to Dr. Paul Dumol. Dr. Mariano stated in the conference notes that CE&C was an idea of UA&P co-founder and former finance secretary Dr. Jesus Estanislao whose involvement at the Asia Pacific Economic Cooperation stirred him to aspire for a “humaneness of growth and development in the region.”

CE&C was patterned after the Williamsburg Conference, a “pre-eminent gathering of leading Americans and Asians committed to strengthening USAsia relations,” according to AsiaSociety.org.

Mr. Carlo Cabrera Corporate Communications Office

Academic

UA&P, Samsung open Korean Studies Program

photo courtesy of asia pacific studies department

(From left) Korean Ambassador Hye Min Lee, UA&P President Jose Maria Mariano, Samsung Electronics Philippines President Kyung Chull Park, and Korean Studies Research Chair Djun Kil Kim.

South Korean Ambassador Hyemin Lee unveiled a plaque marking the inauguration of the Samsung Korean Studies Program at the UA&P in Pasig City.

A pilot project of UA&P’s Department of Asia Pacific Studies and the Samsung Group, the program aims to provide more in-depth studies on Korean culture and history. It is also expected to open more opportunities for collaboration between UA&P and Korean institutions.

Also present at the event were Councilor Seong Un Hwang of the Korean Cultural Center in the Philippines, Samsung Electronics Philippines President Kyung Chull Park, Dr. Keonhyok Lee of Samsung, United Korean Community Association in the Philippines former President Ickho Um, Korea Chamber of Commerce Philippines President Edward Eun-Gap Chang, KEPCO President Bok-Yull Park, UA&P President Jose Maria Mariano, and UA&P co-founder Dr. Bernardo Villegas. Mr. Djun Kil Kim, professorial and research chair of

SMN faculty attends UN experts’ meeting School of Management Associate Professor Dr. Ma. Victoria Q. Caparas participated in the Expert Group Meeting (EGM) of the United Nations Programme on the Family.

The director of the MS in Management and BS in Business Administration programs, Dr. Caparas gave inputs regarding work-life balance.

the program, also graced the event.

The new Korean Studies program includes lectures and research work on Korean history, culture, and language; seminars, colloquiums, and international conferences; scholarships for Filipino students who want to study in Korea; building an archive of Korean Studies literature; and networking activities among scholars of the two countries.

Currently Korean students account for about three percent of the total student population of UA&P. A steady rise in Korean enrollees has also been observed in the past few years — from 29 in 2008 to 49 in 2011.

The program aims to provide more in-depth studies on Korean culture and history. /////////////////

The event was conducted under the Division for Social Policy and Development on June 1-3 last year in New York City.

Convened as part of the preparations for the 20th anniversary of the International Year of the Family (2014), the EGM adopted the theme “Assessing Family Policies: Confronting Family Poverty and Social Exclusion and Ensuring WorkFamily Balance.”

Dr. Caparas is the author of several books and international publications on work-life balance. She earned her PhD in management from IESE Business School in Spain.

Mr. Daryl Zamora Corporate Communications Office

UNIVERSITAS July 2012

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Bravo jake morales

Winners (from left) Kahlil Corazo (coach), Cai Crisostomo, Rob Baretto, Bogs Mendoza, and Cecile Lacuna.

UA&P students on top 5 in Google contest Internet giant Google has ranked a team of students from UA&P among the Asia-Pacific region’s top 5 in the annual Google Online Marketing Challenge.

School of Management alumni Rob Barretto, Cai Crisostomo, Boggs Mendoza, and Celine Lacuna were in the final year of their master’s degree program in management when they joined the Challenge.

According to Ms. Aileen Apolo, Google Head for Outreach in Asia, the team competed with 3,000 others around the world and was the top Philippine team. She added that UA&P was also part of the final 20 teams considered for the global and regional prizes.

Online marketing Google holds the competition for university students to experience online marketing first hand. According to the contest’s website, more than 35,000 students from 95 countries have participated in the past years.

The UA&P team crafted and implemented an online marketing campaign for Olivia & Fifth, a limited-edition clothing shop. The campaign served as their final project for their Internet Marketing course under Mr. Kahlil Corazo, an online marketing consultant.

Mr. Corazo, who served as the team’s coach, praised the competition as “a great teaching tool.”

“The students do real online marketing campaigns for real businesses,” he said, adding

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that students could also “see immediately the effectiveness of different strategies with web analytics tools.”

To compete in the Google Online Marketing Challenge, student teams run a three-week campaign for an SME or an NGO using the online advertising platform Google Adwords. Google gives each qualified team a $200 Adwords credit. Winners are then chosen on the basis of campaign performance and the quality of their reports.

Other winners Four other teams from UA&P also ranked high in the same Google contest. The team composed of Mayzel Lui, Bernadine Mabbagu and JR Gomez were among the global top 10%. Meanwhile, on the top 11-30% were the teams composed of Rachel Espejo, Aljohn Dy, Ayi Rapadas and Dave Villaroman; Maria Retos, Mariel Tenorio and Kim Seong-Eun; and Ace Bonita, Kevin Chan and Kevin Gatchalian.

Commenting on the state of online marketing in the Philippines, Mr. Corazo said that “in advanced economies, a large part of marketing and sales already happen online. The Philippines is also on its way to that reality. The skills of these [UA&P] students will give their companies a head start as we go through that transition.”

Mr. Daryl Zamora Corporate Communications Office

carlo cabrera

History faculty wins his 4th Palanca

College of Arts and Sciences faculty member Dr. Joachim Emilio Antonio of the Department of History was named a winner in the 61st Carlos Palanca Memorial Awards for Literature.

Dr. Antonio won second prize in the “Maikling Kwentong Pambata” category for his short story “Sa Tapat ng Tindahan ni Mang Teban.”

The Carlos Palanca Memorial Awards for Literature was established in 1950 to help develop Philippine Literature by providing incentives for writers to craft their most outstanding literary works.

Last year’s awards ceremony was held on 1 September 2011 at The Peninsula Manila in Makati.

No stranger to the awards, Dr. Antonio is a multiple Palanca Award winner: he was honored in 2008 for his English one-act plays Gabrielle and Newspaper Dance, and in 2007 for “Ang Ampalaya sa Pinggan ni Pipo,” which, similar to his most recent effort, is a short story for children written in Filipino.

Mr. Carlo Cabrera Corporate Communications Office

PE faculty win in 26th SEA Games

UA&P counsel receives 2011 Family Values Award

Ms. Ma. del Carmen Galvez and Ms. Joana Franquelli of the College of Arts and Sciences PE Department won bronze medals in Fencing during the 26th Southeast Asian Games held in JakartaPalembang, Indonesia.

Ms. Galvez was awarded in the Women’s Epee category while Ms. Franquelli won in the Women’s Saber category.

Dr. Esther J. Esteban, a faculty member of the School of Education and Human Development (SED), was given the “Best Website” award in the 2011 Catholic Mass Media Awards (CMMA) for her website www. parentingworkvalues.com.

The website gives parents and educators ways of helping children understand the meaning, purpose, and value of work.

Dr. Esteban also won the 2010 CMMA Best Book Award for Family Life for her book The Work of Children (Helping Children Understand the Meaning, Purpose and Value of Work).

SED faculty wins Catholic Mass Media Award

Atty. Jo Aurea Imbong, UA&P counsel and lecturer, has been accorded the 2011 Family Values Award.

This award, which is given by the Church of Jesus Christ of Latter-day Saints, recognizes the “honorable efforts of moral, upstanding community leaders who are striving to advance standards and values consistent with the said church’s position on the sanctity of the family.”

The Family Values Awards are presented annually to community leaders in Asia, Europe and the United States. Notable recipients include Australian Prime Minister John Howard MP, anti-abortion and anti-euthanasia policy maker Jack Snelling MP, and Fr. Thomas Rosica the National Director/CEO of World Youth Day (Canada).

For her pro bono work in Family Rights Advocacy, Atty. Imbong is likewise a recipient of the Fr. Paul B. Marx Pro-Life Award from Human Life International, and Blessed Pedro Calungsod Pro-Life Award from His Eminence, Ricardo Cardinal Vidal.

Aside from her work in academe, Atty. Imbong is the CBCP Legal Office’s Executive Secretary, consultant to the CBCP’s Episcopal Commission on Family and Life (ECFL) and the Office on Women.

She is also a regular columnist for the CBCP Monitor.

Ms. Camille Diola Corporate Communications Office

UNIVERSITAS July 2012

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The One Day When We All Play

gail victoria dela rama and luis carlos martinez

E

very year in the University, classrooms are deserted, offices are closed, and books are kept for the whole day for everyone to just play.

On a cloudy Thursday last December, UA&P held once more its annual Sports Day led by the PE department as the culminating school activity before

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the Christmas break.

School employees, faculty, and staff belonging to different school units represented their group by sporting their team colors. This year, students played with and against their professors, and professors showed off their dribbling and volley skills to compete with and against other University staff.

The fun run, futsal, table tennis, volleyball, basketball, fencing, and the amazing race events took off in the morning, while the ultimate frisbee and aerobic marathon competitions marked the afternoon.

The Fun Run, which was the first activity in the morning, was held at Study Halls A and B driveways and extended to the faculty basement parking. Laika Pantaleon, who finished first in

the women’s run, considered the route as a struggle for her especially going up the basement driveways.

The Amazing Race activity proved as another source of excitement for both students and employees. The activity which was not held last year was revived this year. Coach Aries Magpily of the PE department said that they assigned the first year EM students to facilitate the activities of the race where teams of 10 students and employees joined to accomplish different games and tasks around the campus.

Some of the games included a five-storey “eggdrop” and a spider web challenge set up from the 5th floor of the CAS Building and the MPC walkway respectively.

The much-anticipated Aerobic Marathon or “AeroMarathon” was a sweatinducing, hour-long routine conducted by the Squadra Dance Varsity Members. True to the university motto, Unitas, students, faculty members, and school employees filled up the Multi-Purpose Court grooving as one to the party music.

After having tallied the score, the PE Department declared the student-teacher-staff team from Library, CAS, MIS, and DEV as grand champions. While the 2nd prize went to the CHP, SSE, CCO, and CRC team. Landing third were two teams from EO, HRM and SED, and AFM, Registrar’s and CSR. Nicollo OrdoñezInstitute of Political Economy 3rd Year

Bravo

Frankie Torres camille diola

WAR AND HOPE: Painting on which “Blue Stars” was based.

SMN student writes winning children’s story

Blue stars and a world of contrasts

Y

ou probably didn’t think someone could easily be the persona of a famous line from Walt Whitman’s poem—“Do I contradict myself?

Very well then, I contradict myself”—until you’ve met Francesca Nicole “Frankie” Chan Torres.

Her fast-talking, theatrical and zealous manners wildly differ from her writing’s solemn and lingering tone. She’s also a management student who’s deeply artistic, even openly proud of having received UA&P’s brand of liberal education. “(In) this generation, it’s not the lawyers, the doctors, the engineers who will change the world; it’s the artists. This is why I encourage people to write; I encourage people to be renaissance people,” Frankie said, relating an idea from a management thinker with the University’s aspiration to breed man-centered professionals.

Befitting these contrasts, Frankie transformed her mature wit into a bedtime story, an effort that won her the Romeo Forbes’ Children’s Storywriting Competition,

which she joined amid “abundant” school papers and in an effort to shake off writer’s block.

“A thousand or so words aren’t a lot compared to the workload at UA&P. We’re used to it,” she said. “What I like about UA&P is it encourages you to write a lot, a lot, a lot.”

Her 1,300-word entry “Blue Stars” was borne from a untitled surreal painting by young Filipino artist Liv Vinluan, whom not-for-profit art center CANVAS commissioned for the contest.

Frankie named the painting’s main subject Nadia, a young girl who tends to a garden of flowers that remind village folk of hope in a time of war.

Putting away childish things What attracted Frankie to join was CANVAS’ reputation for creating free, downloadable children’s stories that don’t begin with “once upon a time,” and depart from the typical childhood themes found in similar books.

“You don’t just write a kid’s story for kids,” she said, while expressing contempt for the young adult section in bookstores where “every

other book is about vampires” in the tradition of the popular Twilight series.

Frankie believes that literature for young people should “grow” with the reader so that it can still capture the imagination and intellect of even more advanced readers.

“Children’s books are some of the most mature things I’ve ever read in my life. When you’re an adult, you want to revisit the story of your childhood and (see) if it still means something to you,” Frankie said.

The writer’s inherent thoughtfulness for the reader is probably what made “Blue Stars” successful as a written piece. It’s clear that Frankie does not succumb to the tendency of many young writers to compose for themselves, often to the point of obscurity.

Big things in small “I wrote it by thinking of the person I’m writing for, which is my (future) daughter or son,” the first-time interviewee said. Before the start of the interview, Frankie’s “purity ring” flew across the ACB lobby. After picking it up, she gushed and confessed it was inspired by a True Love Waits seminar back in high school.

Faintly inscribed on the ring are the words “faith, hope, and love.” But since she’s not the type to write about an “obvious” literary topic as love, she chose hope as her story’s main message. Somehow though, Frankie also managed to lay the abstract themes of faith and love in the simple story.

“It is a story about one of the most powerful things on earth,” the second line of her story goes. The power of hope, however, shines through the loving, unspectacular acts of little Nadia, whose day-to-day faithfulness in reviving the flower garden makes her a true hero.

While heroism through simple actions does sound like yet another contrast, Frankie’s winning story reveals how any man—not just the author or the main character—can play the part in Whitman’s poem. As long as one tries to reconcile apparent contradictions with a magnanimous spirit, he can continue the verse in first person: “I am large, I contain multitudes.”

Ms. Camille Diola Corporate Communications Office

UNIVERSITAS July 2012

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Bravo University co-founder named “Outstanding Filipino”

photo courtesy of isa

University cofounder and full professor Dr. Jesus Estanislao recently received The Outstanding Filipino (TOFIL) Award for his influential work in promoting good public governance.

Dr. Estanislao, a former economic planning and finance secretary under the Corazon Aquino presidency, contributed greatly in the post-Martial Law rehabilitation of the Development Bank of the Philippines and went on to establish not-forprofit institutions that push his vision for a better nation, particularly in the area of governance.

Among the organizations he founded are UA&P, the Institute for Solidarity in Asia, Foundations for People Development, and the Institute of Corporate Directors.

A Harvard and Fordham-educated scholar and summa cum laude graduate of the University of San Carlos, he is also the country’s foremost authority on governance, serving on the citizen advisory boards of the Philippine Navy, the Philippine Army, and the Philippine National Police.

Dr. Estanislao joins four other recipients of the TOFIL Award this year, namely Mr. Jose Pardo of the Philippine Stock Exchange for business, physician Dr. Ramon Nery for public service, organic products advocate Ms. Sylvia Pendon for entrepreneurship, and Dr. Emerlinda Roman of the University of the Philippines for education.

The award, granted by JCI Senate Philippines and Insular Life Assurance Company since 1988, honors those like Dr. Estanislao who “by their life work exemplify excellence and service to humanity.”

Search chairman Mr. Reginald T. Yu of TOFIL referred to the awardees in a statement as “heroes…who create standards by which others are judged.”

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paula fajardo

A kiddie FC of UA&P charges in tourney

O

ur university has a football club unknown to many.

The team is of the exceptional sort, not exactly regarded as varsity with players from among our students, but they are no less formed through our University. Eight boys from San Joaquin Elementary School aged eleven to thirteen years old make up this team.

Collectively named “Biggkas FC” after CSA Civics Desk’s Biggkas Football Summer Clinic , these youngsters were handpicked from San Joaquin Public Elementary School by UA&P student volunteers who serve as coaches.

Biggkas FC first competed in Football for Good tournament sponsored by Henry V. Moran Foundation and the La Salle Greenhills school last August 2011.

The rules of the match were simple:

each team played five games of fifteen minutes in six-aside matches.

The team with the highest number of points would compete in the finals.

Now on its second year, Football for Good was designed to promote football among the youth, welcoming any qualified team who wished to participate for free to give highly skilled but less fortunate players a chance to deliver.

Biggkas FC and its coaches trained weekly for two months before the tournament. The coaches first instructed the kids in basic football skills like passing, dribbling, and scoring—most of which they already learned at the Summer Clinic—then went on to teach them strategic formations.

Coach Dominic (III, School of Sciences and Engineering) observed that even though the kids would compete on the field, fundamental skills of football could well be learned

indoors in San Joaquin Elementary School. He found that the training sessions held in a covered court was also a convenient location for the young players who just lived nearby.

With the support of our university, balls and cones were used during the training sessions.

Another coach, Gus Lacson ‘12, added that because the school’s basketball court was covered, they didn’t have to cancel training sessions even if it rained hard.

Anxious, but with high hopes

The kids felt nervous on the day of the tournament. Since Football for Good was the first tournament the FC would participate in, it was also their first time to play competitively with different teams from different places. They also noticed how players from other teams stood taller and bigger than they are.

But when they finally wore their red and white team uniforms, they gained more confidence, which the coaches further boosted with words of encouragement, as they listened very attentively.

The team played five games that day, growing stronger as a team after every match. They initially played great defense while trailing in offense.

Three draws, one win, one loss

The first game ended as a draw with no goals for both teams. But it was in the second game where things started to get interesting. They played against bigger kids, and so the coaches reminded them to keep up their defense. This game ended with the opposing team scoring three goals.

Biggkas FC, however, managed

to score its first goal. The fans of Biggkas FC, composed of the players’ parents, coaches, and UA&P staff and students, were ecstatic!

Biggkas FC managed to score another goal in its third game. The third and fourth game ended with a tie.

In the fifth and final game, more students of the university swung by to watch. It was noticeable how much the kids enjoyed being cheered on by their ­kuyas and ates of our school. The kids did their best in the final match. Even if it rained hard, that did not stop the kids from playing well.

Since the La Salle field was muddy that day, the coaches urged them to kick the ball upwards so that they could run for the ball without having to slow down. The strategy worked in the end and Biggkas FC scored three goals while their opponents scored none. That made the kids happy, capping the final, decisive match determining their tourney rank. Biggkas FC finished with a total of five points. They may not have gone to the finals but they were proud that they did well in their first tournament.

Our young football stars went home tired. But after seeing how well they played in their first tournament, the kids are preparing to train more. With the determined support of UA&P people, Barangay San Joaquin and parents who helped out, it would not be difficult to imagine that these children could also get into the finals someday.

Nicollo Ordoñez Institute of Political Economy 3rd Year

UNIVERSITAS July 2012

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Campus Life 2011 Trailblazers page 20

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UA&P celebrates University Week 18

UNIVERSITAS July 2012

Campus Life A Christmas affair for our ‘ates’ and ‘kuyas’

The current senior batch decided to throw a Christmas party for our ates and kuyas in campus before heading to our Christmas vacation. It was a fun afternoon of games, raffle prizes, presentations, and more important, expressions of gratitude.

The staff members were very appreciative of the festivity while our batch was given a venue to voice out our thanks to people who have facilitated our stay in the university.

These guards, technicians, photocopy machine operators, janitors, drivers, and gardeners are the ones who make sure that dayto-day operations of our school are taken care of. They make it happen.

Pope Benedict XVI said that beauty, which the auxiliary staff try

to maintain in our surroundings, directs people to God while Mother Teresa mentioned that it is in silence that we hear Him. Our ates and kuyas keep our campus the perfect place for learning. Here we find a connection. The daily work of these people makes our campus a place where the divine is manifested.

Christmas is a time to celebrate the coming of Our Lord.

For our batch, and hopefully the succeeding seniors, we also celebrate those who have been helping us see Him every day for the past year.

Angel Yulo College of Arts and Sciences 5th Year

photos by andreo bongco

President hosts dinner for 2011 ‘Trailblazers’

UA&P President Dr. Jose Maria Mariano has hosted another JAM Session — a special lunch and get-together — with seven of this year’s recipients of the Service Awards.

Employees who have served the University for 10, 15, and 20 consecutive years receive the awards and become known as “Trailblazers.”

Dr. Veronica Ramirez (CAS), Dr. Panfilo David (SSE), Ms. Ronette Ballesteros (AFM), Mr. Jose Nelson Raymundo Jr. (SMN), Ms. Amie Zuniga (FMR), Ms. Sherilyn Estrada (FMR), and Ms. Analyn Noynoyan (AFM) attended the first of a series of JAM Sessions with Trailblazers.

The JAM Session was started in 2010 to provide a venue for the university president and UA&P stakeholders — employees, students, alumni, etc. — to become more acquainted with one another.

UNIVERSITAS July 2012

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20 years

15 years

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UNIVERSITAS July 2012

2011 T

Trailblazers

Campus Life

Gold Trailblazers > 20 Years of Service

10 years

Mrs. Thelma Perez | Mrs. Ma. Soccoro B. Claudio | Mrs. Lily D. Grio | Dr. Anna Maria E. Mendoza | Mr. Jose Nelson N. Raymundo | Mr. Anthony C. David

Silver Trailblazers > 15 Years of Service Dr. Marya Svetlana T. Camacho | Dr. Maria Victoria Q. Caparas | Mrs. Antoinette M. Cristi | Dr. Sofia Maria Perpetua A. David | Dr. Veronica L. Isla | Mrs. Maria Carina L. Ledesma | Dr. Marina Caterina L. Molo | Dr. Veronica E. Ramirez | Mr. Senen U. Reyes | Mrs. Amie L. Zu単iga

Bronze Trailblazers > 10 Years of Service Mrs. Julie Ann E. Abueg | Mrs. Ronette Joy E. Ballesteros |Dr. Panfilo Amadeo A. David | Mrs. Carolyn de Guzman | Mr. Christian S. Dominguez | Ms. Sherilyn M. Estrada | Mr. Rene D. Ledesma | Mr. Alberto Jose D. Magpily | Mrs. Anita A. Martin | Mrs. Marylyn P. Martinez | Mr. Ruben B. Nicolas | Ms. Analyn C. Noynoyan | Mrs. Alonica R. Salazar

UNIVERSITAS July 2012

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Campus Life

photos by jojo nicdao, romeo venes and vhin daz

Paths adorned for Eucharistic Procession

It has been a University tradition to hold one of the most solemn acts of adoration the faithful of the Church can carry out for the Blessed Sacrament.

This 2011 Eucharistic Procession might seem just like any other in the past, but each occasion is truly singular in the way souls are moved to pray and give thanks through the liturgical rites for the Sacred Host himself.

The Procession has also been a genuinely unitas affair, in how members of the University community, many students and staff, of different creeds, work together in adorning walkways, provisional altars, and halls with flowers and wood shavings for this event.

Honorary Vice Grand Chancellor Msgr. Carlos Estrada, Chile Ambassador Roberto Mayorga, and members of the UA&P Board of Trustees also graced the occasion to join the entire University in prayer and song.

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UNIVERSITAS July 2012

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Campus Life

civAsia Student Conference

Some volunteers in a medical and dental mission organized by CATALYST

Talk about uncontainable joy.

UA&P’s University Day celebration spilled to an entire week last year. According to a statement, the various activities which studded the week aimed to “foster the community spirit” and “celebrate UA&P’s milestones.”

University Week began August 15, marking the University’s 16th year and its 44th as an institution (its forerunner, the Center for Research and Communication, started in 1967).

That day’s University Day Lecture also set the keynote to the entire week. Dr. Corazon Toralba, Department of Philosophy head, delivered the lecture “Sustainable Development via the Family.” More than 200 packed the Dizon Auditorium for the event.

Later in the week employees and students joined the Palarong Pinoy, which was also part of the Buwan ng Wikang Pambansa celebration of the Department of Filipino. They played agawang panyo, lawin at sisiw, kadang-kadang, and other traditional Filipino games.

The School of Sciences and Engineering / Human Resource Management Team beat its seven competitors in the Palaro.

According to the event’s organizing committee, “the criterion for choosing the winning team... [was] the number of members (players and supporters) the team was able

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UNIVERSITAS July 2012

UA&P celebrates University Week

to gather for and maintain during the Palaro.

This was determined by the headcount taken at the start and at the end of the activity.”

Each team was composed of students and employees from various units and schools.

The games were followed by the Meryendang Pampamilya, which gathered the games’ participants in a merienda cena of Philippine food.

Capping the University Week were two events: the Service Awards and the Medical and Dental Mission. The Service Awards on Friday honored 28 faculty and staff members who have served the University for 10, 15, and 20 consecutive years. They received custom-made pine cone-shaped trophies and cash prizes.

Saturday’s Medical and Dental Mission, on the other hand, was organized by CATALYST, a group of students dedicated to outreach and leadership projects. Two hundred fifty of the University’s service and security personnel and their families benefited from the program, which had 10 physicians and five dentists offering free consultation. A hundred organizers also gave away medicines and vitamin supplements, while children enjoyed the games set up for them. Thirty of the volunteers came from program sponsor Century Tuna.

Other activities of the University Week included the screening of acclaimed indie

film Lola and the JAM Session, a special gettogether with UA&P President Jose Maria Mariano and 12 Korean students.

University Week began August 15, marking the University’s 16th year and its 44th as an institution (its forerunner, the Center for Research and Communication, started in 1967).

/////////////////

UA&P hosts 13th

New associate professor:

Dr. Maria Andrelita Cenzon

UA&P President meets with Korean students UA&P President Jose Maria Mariano has met with 12 Korean students in a special lunch and get-together. The event was part of the JAM Session series and the University Week celebration.

Dr. Mariano listened as the students spoke about their concerns, including plans by Han Sarang, the Korean students’ community at UA&P. Hera Lee, head of the Korean group, said they will coordinate with University management in future Han Sarang activities.

Other attendees of the Session were Jane Kang, Amy Kang, So-hee Kim, Kelly Kim, Monica Lee, So-hyun Lee, Lisa Park, David Park, Carter Nam, Yoon-sang Shin, and Grace Choi.

As UA&P advances to its 2018 milestone, the University maintains its commitment to the “integral human development of the peoples of the Asia-Pacific region” by welcoming international students.

MScM and BSBA program director appointed AOM Ambassador Dr. Ma. Victoria Caparas, program director of MScM and BSBA, has been appointed as the Ambassador for the Philippines of the Academy of Management (AOM) – HR Division.

The Ambassadors promote the HR division and the AOM in general to scholars in their country, and contribute their time and expertise to a collaborative research project.

This year, the Ambassadors program has organized, developed, and published a Global HR Casebook, which contains 32 cases highlighting the similarities and differences in the HR practice around the world.

Today the Academy is the professional home for 19,290 members from 109 nations. The Academy of Management is the oldest and largest scholarly management association in the world.

Ms. Camille Diola Corporate Communications Office

UA&P President Jose Maria Mariano has conferred the rank of Associate Professor on Philosophy Department Chair Dr. Maria Andrelita Cenzon in a ceremony last year.

Dr. Cenzon is the third female educator with such rank in the University and the 13th to be granted one.

The new associate professor has been a faculty member of UA&P for the past 19 years. She has three doctorate degrees: PhD in Education from the University of Navarra in Spain (1982), PhD in Systematic Theology from the Pontifical University of the Holy Cross in Rome (summa cum laude, 1989), and PhD in Philosophy from the University of Santo Tomas, Manila (summa cum laude, 1999). She obtained her Master in Education from the University of Navarra (1982) and her Master in Theology from the Pontifical University of the Holy Cross (summa cum laude, 1987).

She has devoted almost three decades to teaching theology and philosophy. She has presented papers in international conferences here and abroad and has publications on theology, philosophy, and education. Her extension activities in these same fields have been continuous and valuable for their deep impact.

Dr. Cenzon’s contribution to liberal education in the University—expounding the philosophy behind it, developing its curriculum and pedagogy—is foundational. She has likewise studied the Christian perspective in the undergraduate curriculum, which has led to the philosophy series for faculty and other seminar-workshops for faculty development. She conceptualized the themes for the Conferences on Education and Culture (CE&C) for several years, in effect setting the direction for this international conference.

The University’s Board of Trustees especially congratulated her for the pioneering mentoring theory and praxis she has developed and documented.

Ms. Camille Diola Corporate Communications Office

UNIVERSITAS July 2012

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Cover Story

Japan

Spain Vietnam

Mexico

Philippines Indonesia

Chile

Argentina

a Brave New World Other plans of the University that advance internationalization include building on the existing agreements with universities in Spain, Mexico, Argentina, Chile, Indonesia, Korea, and Vietnam.

As expressed in the Str ategic Vision 2018, international faculty fellowships and cultur aleducational exchanges will “redound to a more diverse international community in our campus, and enrich the learning experience of our students.� (from the Editorial)

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UA&P hosts

National Day of Chile UA&P hosted the celebration of the National Day of Chile on September 19 to mark the country’s 201st anniversary of independence. The guests were led by 30 ambassadors and included many diplomatic and business leaders as well as the media.

UA&P President Dr. Jose Maria G. Mariano, other officers, deans, faculty and selected students were on hand to welcome everyone to the University.

Chilean Ambassador to the Philippines H. E. Roberto Mayorga spoke enthusiastically about the growing bilateral relations between the Philippines and Chile and a new project made in partnership with UA&P. He made special mention of his country’s and the Philippines’ shared goals of “solid commitment to democracy and effective guarantee of human rights.”

For his part, Dr. Mariano said that the University had developed close ties with Chile in recent years as part of UA&P’s goals of “teaching, research and community development work in collaboration with foreign governments and universities toward the enrichment families, culture and society.”

Partnership, he said, is one of the University’s

major themes in its eight-year strategic vision for 2018.

The program got off to a solemn start as no less than three opening prayers were led

by Catholic, Jewish and Muslim clergy. The festivities were highlighted by a performance by traditional Chilean dancers and capped off with the unveiling of a marker at Study Hall B commemorating Chile’s independence and ties with the University.

Last year, the Chilean Embassy partnered with the University of the Philippines to celebrate Chile’s bicentennial with a poetry contest for students. For this year, Ambassador Mayorga announced a new competition, organized with UA&P and the University of Sto. Tomas, open to all students in the Philippines, this time an essay-writing contest centering on the concept of “Calidad Humana.”

“It is not easy to find an exact translation of this Spanish concept,” he said. “But I am totally sure that all here agree that the Philippines is one of the friendliest countries in the world… Filipinos are mainly humble, receptive, tolerant and embedded with numerous spiritual values… They look beyond

the problem existing in the country, like for instance poverty or natural disasters…This way of being, this kind of personality and this lifestyle, we call in Spanish Calidad Humana.”

UA&P is happy about this continuing engagement with the Embassy in promoting international relations. The University held a photo exhibit last year featuring the works of Chilean Consul Luis Alberto Palma.

“Filipinos are mainly humble, receptive, tolerant and embedded with numerous spiritual values… They look beyond the problem existing in the country, like for instance poverty or natural disasters…

This way of being, this kind of personality and this lifestyle, we call in Spanish Calidad Humana.”

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Mr. Carlo Cabrera Corporate Communications Office

UNIVERSITAS July 2012

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Cover Story

Chilean ambassador:

History reveals a ‘common destiny’

K

nowledge of mutual historical values can help “build bridges” between countries, the Chilean ambassador said at an awarding ceremony in UA&P. Ambassador Roberto Mayorga encouraged students and members of the UA&P academic community to share “reciprocal knowledge” on parallel events in the Philippines’ and Chile’s histories such as when national heroes died for their motherland.

Mayorga cited the selfless act of Ninoy Aquino, which was similar to Chilean naval hero Arturo Prat’s inspiring death in the Battle of Iquique against a combined Peruvian and Bolivian fleet.

“And we must also not forget Jose Rizal’s sacrifice for his beloved country,” added Mayorga, an admirer of Rizal according to a previous report.

Honoring an “emotive” work

The Chilean envoy visited the University to recognize an essay on Prat written by UA&P humanities student Arvel Marie Salcedo for the Chilean History Contest held in the country’s top universities.

Salcedo was chosen winner in UA&P, where the contest was conducted as an activity under the Latin American studies module of the University’s Department for Pacific Rim Studies.

“Ms. Salcedo has written a nice and emotive report about the mortal sacrifice of Chilean navy captain Arturo Prat,” Mayorga said.

Salcedo’s contest piece, a review of the documentary film Prat, recounts her reflections on the “willing” bravery of the Chilean hero.

“Even though [Prat] could have easily succumbed to the enemy, he chose to sail in the rough direction alongside his men and fight till his death,” the CAS student writes.

In her essay, Salcedo also comments on “the greater relevance” of success which does not depend on winning, but on how a hero’s spirit triumphs “even as an ordinary man.”

“As I looked at it, a strong-willed loser would be better than a spiritless winner,” she said.

Ms. Camille Diola Corporate Communications Office

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UNIVERSITAS March 2010

Cover Story

U

A&P Department of Asia Pacific Studies (APS) and Department of Arts bespoke “a stronger ASEAN” through a series of activities on the Association of Southeast Asian Nations, whose ties are dedicated to economic and political participation in the region.

Focusing on Myanmar, Laos, Cambodia and Malaysia, the festival celebrated the 44th foundation anniversary of ASEAN. The activities also highlighted features of the Asia Pacific Studies program that cover the region’s socio-economic landscape and Arts courses examining the cultural products of Asia, according to a statement by APS chair Dr. Elizabeth Urgel.

The festival commenced on 25 August 2011 with a symposium with Mr. Htuann Naung, Third Secretary and Consul of the Embassy of Myanmar, who recounted directions Myanmar takes according to ASEAN goals for 2015 summed up as the “building of an ASEAN community,” he said.

One such project Myanmar has undertaken, according to Mr. Naung, was the construction of cross-border infrastructures connecting with fellow Vietnam, Laos and Thailand as well as with populous economic giants China and India, which are “two important dialogue partners.”

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Myanmar envoy: “One vision, one identity” for ASEAN

Mr. Naung also said that the objective to strengthen ties points to the commitment of member countries to take on the outlook of “one vision, one identity, and one caring and sharing community” in responding to challenges and opportunities that might pose in the future.

“We are committed to intensify our work toward a people-oriented, people-centered and rules-based ASEAN,” said Mr. Naung, whose home country will assume ASEAN chairmanship in 2014.

APS also solicited the participation of various embassies for an exhibit of posters, promotional items and tourism video spots that depict the cultures of different Southeast Asian nations at the Li Seng Giap Lobby which ran until September 9.

Ms. Camille Diola Corporate Communications Office

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Four Versions of * Filipino Identity Dr. Paul A. Dumol Associate Professor

Nice dress, Mother...

¡Muchas gracias, hijo mio!

*Plenary Speech at the Speech Communication

Organization of the Philippines National Convention on “Asserting Identities in a Globalized/Glocalized World through Speech Communications” Development Academy of the Philippines, May 20, 2011

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Feature

I

have been asked to discuss the first objective of your convention: “Analyze how tensions between phases of globalization and glocalization shape and reshape an identity” and this within the larger perspective of the theme, “Asserting identities in a globalized/glocalized world through speech communication.” Looking at this theme and the first objective, I take identity through speech to be a primary concern in this conference, with globalization and glocalization as two sources of pressure tugging in different directions—away from and towards identity.

Allow me to describe the first objective and theme of this convention in terms of a concrete situation: I imagine a Filipino wishing to speak English in a particular way and hesitant to do so, because he may be taken to be other than Filipino by speaking the way he wishes to. There could be a variety of reasons for his wishing to speak in what we may call a “nonFilipino” way: (a) professional reasons (he is working in a call center and should sound “American”); (b) what we might call “academic reasons” (he is convinced the “non-Filipino” way is simply correct English); and (c) rhetorical reasons (he would like to speak directly and to-the-point on a certain topic or to project a particular type of leadership). But whatever the reasons, he feels he runs the risk of alienating his audience and of being accused of “pagpapanggap.”

What I wish to do in this speech is to place the imaginary situation I have just described within the historical perspective of the last 125 years, a relatively brief period of time during which four identities of the Filipino have emerged successively, each the fruit of tension, as the theme of your convention puts it, between globalization and glocalization. These identities have not necessarily been linked to speech, as witness the first that I will now discuss.

Let me start with a literary character familiar to all of us— Doña Victorina of Rizal’s Noli me Tángere, published 124 years ago in 1887. Doña Victorina is a Filipina who marries an old Spaniard when she herself is “past her prime.” After she does so, she puts away her dresses of piña and jusi and starts to dress like a European. She puts on thick make-up to appear white (no Gluta then!) and curls her hair to frame her brow in ringlets. Rizal pokes fun at Doña Victorina, primarily because she tries to appear to be who she is not. More importantly, within the context of Spanish Philippines she tries to appear to be one of the colonizers and not one of the colonized.

If she tried to appear to be Japanese or Indian, she might have seemed ridiculous and nothing more; but because she tries to appear to be Spanish, she takes on a dimension of contemptibility. She is the oldest template in our culture of the would-be denier of Filipino identity, the precursor by almost 70 years of Marcelino Agana’s New Yorker in Tondo.

It is also in the Noli that we read a chapter, not related to the theme of pagpapanggap, but, yes, in some way to the theme of this convention. I refer to chapter 39 (chapter 40 in Guerrero’s English translation), in which the Spanish commandant of the guardia civil in the fictional town of San Diego tries to teach his Filipino wife Doña Consolación how to pronounce “Filipinas” correctly. As you might have anticipated, she pronounces it “Pilipinas.” Unfortunately, the Spanish soldier uses the wrong teaching method, telling her simply to recall that “Filipinas” comes from “Felipe” to which she should add “-nas.” When he has finally gotten her to pronounce the letter F, he is nonplussed when she comes out with “Felipenas.” In this particular case, Filipino identity would seem to be identified with the difficulty to pronounce the letter F. What I wish to call your attention to is how at the dawn of the Filipino nation the markers of Filipino identity were utterly conventional. In the one case, Filipino women were identified

by their native dress, and yet this was a time when Filipino men like Rizal himself could dress like Europeans and not risk ridicule. In the other case, the difficulty in pronouncing certain consonants and vowels in Spanish was identified with Filipinos, and yet there were Filipinos like Rizal who could pronounce all the consonants and vowels of Spanish flawlessly. In 1940, Lope K. Santos put together the first abakada: it did not contain the letter F. Since 10 years ago by one count and 35 by another, the letter F, together with a few others, has been incorporated into the Tagalog alphabet. Virgilio Almario explains why succinctly: Over the years the Tagalog ear and tongue have so progressed, that the Tagalog can now pronounce what the Pampango has for centuries: “Francisco” instead of “Pransisco.”

Around half a century after the Noli was written one of the generals of Aguinaldo, Jose Alejandrino, wrote a book, La Senda del Sacrificio ( The Way of Sacrifice). In his concluding chapter he thanked America for extending to us the very same civilization she enjoyed and afterwards criticized her for the same thing. Let me quote from him: …a completely Western civilization puts us in disadvantageous conditions, as this very civilization is our greatest weakness, considering how we are surrounded by Oriental countries, who have preserved their own practices and customs, adopting from Westerners only those things that make them stronger for the battles of the present and the future.

Alejandrino does not explain why a completely Western civilization in the Philippines would be a disadvantage, but he is obviously thinking in some way of identity, perhaps assuming that we would not understand our Oriental neighbors if we became Western in our thinking or that our Oriental neighbors would refuse to work with us, considering us “aliens.” Twenty years after Alejandrino wrote his book Nick Joaquin wrote his masterpiece, Portrait of the Artist as Filipino, on basically the same theme: horror at the Americanization of the Filipino and grief at the death of the Filipino culture that characterized the Filipinos of Rizal’s day. Joaquin’s play embodies his critique in the speech of his characters: the main characters and the old senator speak in an English that is Spanish in its accent and intonation, while the villain, Tony Javier, and the two cabaret girls speak English with an American accent.

I believe what we see in the span of I imagine a Filipino time between Gen. wishing to speak English Alejandrino’s little book and Nick Joaquin’s in a particular way and three-act play is the hesitant to do so, because demise of a particular he may be taken to be version of the Filipino identity and the birth other than Filipino by of a new. The old speaking the way he identity was the identity wishes to. established by Rizal and his generation and continued by their heirs in the first third of the 20th century, an identity focused on patriotic values.

The 50s saw the triumph of a new identity, one that looked to America rather than to Spain or Europe, an identity focused, in Nick Joaquin’s view, on making money; the Rizal Law and the Spanish Law were desperate attempts to preserve a heritage. In its wake we had what I would call the Golden Age of Philippine literature in English: Nick Joaquin, N. V. M. Gonzalez, Bienvenido Santos, Gregorio Brillantes, Kerima Polotan. Note, however, that there was no doubt that the Americanized Filipino of the 50s was Filipino, just as there was no doubt that the Hispanized Filipino of the 1880s was Filipino. With regard

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Feature to Alejandrino’s concerns about our appearing alien to our geographical neighbors in the 1930s, it would seem, in the light of today’s East and Southeast Asia, that we were merely ahead of them in globalizing; today, our neighbors are busy Westernizing: globalization has caught up with them.

Filipino identity changed again in the late 60s. I recall when I was in grade school the increasing importance given to Pilipino as both subject and language: the fines for not speaking in English disappeared; Tagalog versions of school plays appeared; and a Tagalog version of the annual elocution contest in my school was organized. This picked up in high school. The Drama Club was renamed Dulaang Sibol and an annual literary contest in Tagalog was held. This was the time of Agos sa disyerto; the time when new poets in Tagalog, like Rio Alma and Lamberto Antonio, were establishing themselves as the equals in sophistication of their colleagues writing in English. College saw a further intensification of this movement.

Speeches were made by student activists only in Tagalog, and courses in Physics in UP and in Philosophy in the Ateneo were offered in Tagalog. A new Filipino identity had arisen, a reaction, we might say, of glocalization, which identified itself with a language, Tagalog a.k.a. Pilipino. This new identity was inspired by nationalism.

I remember telling a friend then that we would be seeing the gradual demise of English and that in 20 to 30 years’ time, English would be replaced by Tagalog as the language of business, academe, and government. How wrong I was! By the late 90s, English was back with a vengeance. The signal was Dulaang Sibol doing Shakespeare in English. This was unthinkable 20 years earlier, and when I heard that Mr. Onofre Pagsanghan was himself teaching English rather than Pilipino, I knew a new Filipino identity was taking shape. Globalization is, of course, behind the resurgence of English, although English, I would say, as a second language, not as first.

By the time I watched Dulaang Sibol’s Macbeth in Shakespeare’s English in the mid-90s, I had changed my sentiments about English and Filipino identity, I who together with some schoolmates had requested the Jesuits to change the medium of instruction in the Ateneo from English to Pilipino in the 1970s. Until the mid-80s I had accepted the claim that Pilipino gave the Filipino access to Filipino experiences that The present identity of were simply not available the globalized Filipino to English-speakers. I accepted the other claim is a return to the as well that if you knew original image of the Pilipino, then you could Filipino: a mixture of easily know the other the indigenous and the Filipino languages. This, I came to admit, was not foreign. true. Half-Ilongo that I am, who never learned Ilongo, I finally admitted to myself that my knowledge of Tagalog gave me only a limited access to Hiligaynon and hardly any to other languages like Pampango or Ilocano. But on the other hand, why should Tagalog, under the guise of Pilipino, be the only vernacular to embody the Filipino soul? This was the time when some claimed that language determined one’s thought and even one’s feelings, when English was accused of being the Americans’ tool for colonizing the very mind of Filipinos. I never believed that, but never questioned it either, but once I did, I saw how ridiculous the proposition was. As soon as I saw that, I found myself asking why Filipino identity should be limited to speakers of Philippine languages. Why couldn’t it be claimed as well by speakers of other languages

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such as Spanish or English, as it historically had been? The Filipino of the end of the 20th century and the beginning of the 21st, the Filipino who is a relative of OFWs or of children of Filipino immigrants visiting from the United States, England, Italy or Germany, no longer defines himself by a particular language.

That, it seems, is a thing of the past.

Let us cast a quick glance back at the Filipino identities that have preceded the present one. The most radical change occurred in the late 60s. I would call the Filipino identity that was being promoted “the nativistic identity,” an attempt to locate a pure Filipino identity by going back to a time preceding our colonizers. But such an identity does not exist: Go back in time before the coming of Legazpi and what you find is not a Filipino identity but an Ilocano identity, a Bicolano identity, a Waraywaray identity, and so on, and underlying all of them an Austronesian identity we share with the Indonesians and the Thais and other peoples of Southeast Asia, Madagascar, and the Pacific. The first Filipino identity that emerged was a mixture bred of globalization and glocalization: The first two identities— the Hispanic and the Americanized—are variations on the same hybrid identity because hybridity is at the heart of Filipino-ness.

Thus, the present identity of the globalized Filipino is a return to the original image of the Filipino: a mixture of the indigenous and the foreign.

Let me now turn to the particular focus of this convention: the invitation to the convention does not articulate concerns involving identity and English, but rather identity and the way we speak English. Here are some of the questions that appear in the invitation: Is the call center agent who cultivates an American accent guilty of betraying his heritage? Is the schwa a betrayal of Asian culture? Is the direct tone a betrayal of Malay courtesy? Please note: language is no longer problematic; the way language is spoken is. Of the various ways betrayal of identity through speech may take place, it is only, in my opinion, the assumption of a foreign accent that would be interpreted in our culture as such a betrayal. The neutral vowel schwa and the liaison of English rhythm are arguably simply valid ways of speaking English correctly. Concise language and direct tone, on the other hand, do make their occasional appearance even in Tagalog, depending on the subject matter and the intended audience, and I have heard assertive responses made in Tagalog.

By “foreign accent” I mean what a Filipino would readily identify as an American, British, or Australian accent, including, of course, an Indian, Singaporean, or Hong Kong accent.

Although hearing a Filipino speaking English with any of these accents might be initially jarring, we would, I suppose, assume that the Filipino in question had picked up the accent in some place abroad where he had lived or studied or worked for some years, but we would truly be surprised if we found out that the Filipino speaking in a flawless American accent had in fact never left the Philippines. Someone from my generation might express strong disapproval of him, but someone from a younger generation might simply conclude that he was a call center agent. But what if there were no professional reasons for the foreign accent? I teach in a school in which some students speak with an occasional American accent or with an American intonation even if they never grew up in the United States. I believe that this is something they probably picked up from television. I have a nephew who has spent all of his young life in the Philippines, and he speaks with a slight American accent and intonation almost certainly from television because neither of his parents speaks with an American accent. Is there a betrayal of Filipino identity here? I think we are in fact seeing the new Filipino—the globalized Filipino.

“Foreign accent”, of course, implies the existence of a Filipino accent; I wish to discuss that now. Eleven years ago

I directed a production of Hamlet with a cast that combined professionals and amateurs. The amateurs, among them the lead actor, were students from our university. After a friend watched a rehearsal close to opening night, he asked me, “Why do they speak in a British accent?” And I replied simply, “I didn’t tell them to.” The cast, including one of the professionals, had simply put it on in the course of rehearsals. My friend replied, “It’s not consistent. Tell them not to.” What accent should they speak in, I asked. And he replied, “Filipino.” “What’s that?” I asked, and his reply was, “The way we speak English.” I knew what he meant from the point of view of theater. He was talking of the way Filipinos performed Shakespeare in the 60s and 70s with neither an American nor a British accent. This was the English of the productions of Fr. Reuter in Saint Paul’s or the Ateneo productions of the late 60s.

What is the Filipino accent? In my day when someone was said to have a “Filipino accent,” this was meant disparagingly.

It meant a Cebuano accent or an Ilocano or a Pangasinense accent, an Ilongo or Tagalog accent—a regional accent. The Filipino accent my friend referred to was the English of college students and professors, the English of TV commentators like Bong Lapira, Jose Mari Velez, Tina Monzon Palma—a largely lost generation. This accent could at times sound American, but it wasn’t. The intonation, above all, was not. The Filipino accent my friend referred to was, to Filipinos, English without an accent—neither foreign nor regional.

I have thought about that. Filipino English is English without an American accent or a British accent or Australian for that matter. It does not have a Cebuano, Ilocano, or Ilongo accent either. It is simply correct—at least to Filipino ears. I have always wondered why Filipinos did not adopt the American pronunciation of English while the Americans were around. Was it because they found it hard to imitate their speech? When I was growing up, people would refer to the Arrneow accent. This no longer existed by then, but it seems to attest to a time when at least some Filipinos had an American accent. They must not have been too many. I think Filipinos deliberately avoided having an American accent, opting in the process simply for “correctness.” I imagine they avoided an American accent precisely to avoid becoming linguistic Doña Victorinas: the middle class during the American period, we must remember, was focused on achieving independence. Although middleclass Filipinos loved the Americans, as borne out by their loyalty to them in World War II, they kept their distance from them.

(Conversely, now that the Americans are no longer our colonial masters, young Filipinos do not mind sounding American.) In the process we developed a variation of spoken English that is different from any other in the world, a variation that is, however, difficult to pin down. I assume it is the English in which I am talking to you. This is English without the schwa, English that tends to be syllabic, but whose rhythms are marked by liaison, English with the occasional Spanish pronunciation like “sofá” or “menú,” English in which R is always sounded. But otherwise it is hard to describe. Or so I think.

Today’s young generation, the globalized Filipino, is largely unaware of the Filipino accent, and I think this is one reason why he readily takes to an American accent. The other reason, of course, is that youth culture all over the world is today dominated by America. The irony is that people learning English love Filipino English because they understand it so much more easily—whether they are Spaniards or Chinese, Europeans or Asians, Latin Americans or Africans. Nevertheless, the fourth version of Filipino identity we see emerging is not simply the Filipino who speaks English with a slight American accent. If that were all, such a Filipino would be insufficiently globalized, and like most Filipinos he is probably insufficiently glocalized.

Let me explain what I mean.

Three weeks ago I was a speaker in a seminar for high

school teachers on civic education, and during the Q&A one of the teachers explained her problems. She taught in Matnog, a municipality of Sorsogon that faces the Visayas and that consequently has multiple variants of Bicolano: Bicolano laced with Tagalog, Bicolano laced with Waraywaray, Bicolano laced with Bisaya, Bicolano laced with Hiligaynon. Besides, there are migrants in Matnog from Mindanao and visitors from Capul who speak their own language different from the other languages in Samar. How is one to communicate to students from such different backgrounds?

A teacher from East The Filipino of the Las Piñas replied to her. twenty-first century is (or This teacher said she should be) the master of was from Masbate, and more than one Philippine Masbate like Matnog is to fishermen language and more than exposed and traders from Luzon one foreign language, and the Visayas. There in effect both globalized was nothing else to do but learn all the and glocalized. languages spoken in Masbate. It turns out that she was married to a Maranao, and she demonstrated how she learned Maranao during the time she was assigned to Marawi. She was a polyglot, and she spoke beautiful English. I recall a similar anecdote from my aunt, then a professor in UP, from the early 70s: her friend, Miss Ching Dadufalza, and a colleague were riding a jeepney on the UP campus, chatting away in English, and a student in the same jeep gave them a scowl and muttered something derisive about their speaking in English. Both teachers were, I believe, English teachers. Miss Dadufalza turned upon the student and berated her in perfect Tagalog from the Golden Age of Quiapo Tagalog and afterwards switched to equally perfect Ilocano, politely asking her how many Philippine languages she knew. Listening to the teacher from Masbate and recalling the anecdote about Miss Dadulfalza, I thought this is the Philippines: multiethnic, linguistically vibrant and dynamic, with citizens who know more than one Philippine language and more than one foreign language, people quite undeniably globalized and quite undeniably glocalized at the same time.

Let me attempt a description of the Filipino of the 21st century, the heir of Rizal’s Crisóstomo Ibarra, Nick Joaquin’s Bitoy Camacho, and the student activists of the 70s. The Filipino of the twenty-first century is (or should be) the master of more than one Philippine language and more than one foreign language, in effect both globalized and glocalized.

In addition, he is (or should be) the master of more than one accent and intonation for speaking English, so much so that he can be an American to Americans, a Britisher to the British, and a Singaporean to the Singaporeans. And his platform for globalization is Filipino English—English without an accent, but correctly pronounced, which brings us to a characteristic of Filipino English. It is flexible: before an American audience the speaker can easily Americanize it; before a British audience the speaker can easily Anglicize it. This convention is focused on multicultural environments. Well, the best way to reach such an audience is precisely through Filipino English: everyone understands us! Perhaps that is the challenge to speech experts like you: to call attention to Filipino English and sing its praises, to study it and teach it, but not as a mold but as a platform from which to further shape English into the variant that would connect to the specific audience. For the Filipino of this century, language and the way it is spoken is a tool, not a marker of identity. So what would the marker of Filipino identity be, linguistically speaking? Precisely his mastery of multiple languages, accents, and intonations.

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Feature UNIVERSITY ASSEMBLY 2011

Unity in university work Dr. Jose Maria Mariano University President 25 June 2011

Members of the Board and of the Management Committee School Deans and Executive Directors My colleagues in the faculty and the administrative staff Guests, students, ladies and gentlemen Good morning.

Unity in university work

Since its founding in 1967 as the Center for Research and Communication, UA&P has tried to be steadfast in its institutional pursuit of UNITAS—unity of knowledge, unity of life, and the rediscovery of the transcendent meaning of ordinary work, beginning with the common work that unites us here in our University.

In this tiny 2-hectare property, we have put our hearts and minds as an institution to our mission, reworded in keeping with the times, “to contribute to the integral human development of the peoples of the Asia-Pacific region.” We claim that Asia and the Pacific await our contribution as university people. That is quite a claim, as I was once more sharply reminded when I was invited recently to one of the getting-to-know-you receptions of the new Spanish Ambassador.

For that particular evening he invited the Presidents of the University of Santo Tomas, Ateneo de Manila, and La Salle University. And so I found myself seated beside representatives of universities that are 400, 150, and 100 years old—and I from a university that by August next year will just complete its 45th year as an institution.

It is an honor for our University to be in a guest list that included the top universities of the country. It is no less an honor to have as guests at our campus throughout the past school year foreign diplomats such as American Ambassador Harry Thomas, European Union Ambassador Alistair MacDonald, Chinese Ambassador Liu Jianchao, and other ambassadors and consuls from the United Kingdom, Chile, Argentina, Indonesia, Singapore, Vietnam, and Thailand. All conveyed eagerness to identify programs and projects

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that they can partner with us, expressing in this way their confidence in our institutional mission and in our capacity to fulfil it.

Clearly, this vote of confidence, which at the same time implies great expectations from our University, presents to us also a formidable challenge.

We have articulated that challenge as our vision for 2018, with its triple theme of trailblazing—“identifying and developing areas of learning and education not already served extensively and excellently by others”; partnering—“collaborating with other institutions, including industry and business, with a genuine desire to learn and no less genuine desire to discover friends who share the same ideals”; and internationalizing—“grappling with international issues, taking part in global projects and in building global institutions, and thus preparing our students for an international job market”.

Among the key result areas highlighted during last year’s general assembly was the identification of milestones that translate these broad strokes into concrete objectives and realistic targets. With your inputs, the school heads, executive directors, and managing directors drew up their contributions to the 2018 vision during our business planning cycle last school year. We are happy to note that some trailblazers have already materialized, or have already begun, as I shall proceed to enumerate.

Trailblazers

In its fifth edition, the Tambuli Awards of our School of Communication attained a goal laid by our Board of Trustees to open the challenge of “the Tambuli ethos” to the wider region of Asia and the Pacific. After seven years building a solid reputation as an award of note in Philippine advertising, the Tambuli Awards has succeeded in attracting partners in the region who recognize not merely the compatibility but indeed the internal consistency and coherence between social values and business success. Among the advertising

photos by carlo cabrera

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campaigns presented to our panel of judges this year we had entries from India, Vietnam, Malaysia and Thailand.

The singular success of the Tambuli Awards—it is the only advertising awards given by academe—is witness to the fact that our School of Communication is now a recognized leader in IMC education in Asia. This in turn has made possible the first international residency program of UA&P, with students spending three months of practicum in Singapore. Capitalizing on all the experience from their IMC program, SMC is now completing plans that will allow us to put education in the field of media and entertainment management at the service of the Asia-Pacific region in 2012.

Our Center for Social Responsibility has also done trailblazing work in the field of corporate social responsibility. In 2001, UA&P became the first Philippine university to offer a mandatory subject on corporate social responsibility, or CSR, ahead of the CHED CMO 39 issued in 2006. The Center’s innovative approach to CSR has been instrumental in forging partnerships and technical assistance with international agencies, most notably the World Bank (20032005), the British Embassy (2006 and 2008-2010), and the French Development Agency (2011). This past school year, the Center organized Breakthrough Innovation Grant with Fisherman Foundation, SEVEN Fund, the Rotary Club of the Philippines, and the Asian Social Enterprise Incubator. Also called “BIG”, the competition, which is

Benedict XVI’s 2009 encyclical for Christian solutions to social and economic problems.

The conference produced a book, compiling the papers presented at the conference. Other books that CRC published last year include Fr Luis Lisa’s Romance and Revolution, which I hear is expecting windfall sales during Rizal’s 150th birth anniversary this year; and Dr Bernardo Villegas’ Positive Dimensions of Population Growth, one of our many pro-life contributions to the debate on the Reproductive Health Bill, for launching in July.

This re-incorporation of CRC with UA&P comes as a significant event as CRC—and therefore UA&P—approaches its 50th anniversary in 2017.

CRC also collaborated with our College of Arts and Sciences in hosting a conference for the Network of Outstanding Teachers and Educators, an association of the honorees of Metrobank’s Outstanding Teacher Awards. After the event, we conferred with Education Secretary Armin Luistro and Commission on Higher Education Chair Patricia Licuanan on the future of high school and college education in the Philippines and pledged our commitment to advocacy for a seemless interface.

Students and alumni have also shown how much they can achieve with seamless effort. We have heard how BIGGKAS and its student-volunteers achieved for UA&P the highest recognition in Unilab’s Ideas Positive competition, in which the group won seed money for a sustainable social outreach project they are now pursuing at Brgy San Joaquin.

Another noteworthy event is the President’s Cup organized by some of the University’s alumni. In coordination with the Office of Alumni Affairs, the President’s Cup continues to engage students and alumni to use their athletic skills and forge stronger bonds among themselves. The games give both groups a shared activity which, in the case of the alumni, keep them well connected and truly part of the life of UA&P. And, to fortify school spirit among our students, CSA and CCO launched a competition to redesign our school mascot, Uappy. In July, I am told, the creature will finally walk the campus grounds.

now close to selecting the grand prize winner, will award up to twenty thousand US dollars to the most innovative business ideas that can have an impact on poverty alleviation in the Philippines.

In recent times, our long-standing tradition of social responsibility found concrete expression in the emerging global practice of sustainability—defined formally as the ability to meet present needs without compromising the ability of future generations to meet theirs.

There too the Center’s trailblazing work in sustainability helped secure an elected seat in the Global Reporting Initiative, the foremost agency on sustainability reporting based in Amsterdam. Mr Colin Hubo has been occupying this seat since 2007, and will continue till 2012.

Another trailblazer is now on its third year. A few months back, we graduated our second batch of female entrepreneurs who formed part of the 10,000 Women initiative by Goldman Sachs, IESE Business School, and our School of Management. Our experience in empowering underserved women by teaching them effective entrepreneurial skills can now serve us in good stead as our School of Management finalizes its plans to gain a much more significant leadership for its EM program than that program had when it was once the only entrepreneurial management program in the Philippines.

Communication

Synergy

The partnerships mentioned earlier highlight a second key result area singled out in last year’s university assembly—internal synergy— which proposes UA&P as a practical model for the ideals of unity and collaboration we are proposing to our external partners.

To highlight the importance of inter-unit cooperation and teamwork in the University, we have re-incorporated our forerunner, CRC, as a hallmark center for institutional research and communication and as an engine of interdisciplinary dialogue and institutional research in UA&P. Once again, CRC is here with us to show our partners that the walls of UA&P are—far from enclosing an ivory tower—truly porous to the needs and concerns of our immediate community. A significant early result of this move was the Caritas in Veritate Conference, which will continue to prod CRC to mine

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The third key result area in the past school year was the communication of our institutional mission—and our Christian identity—through the mentoring program for students.

After an admittedly tumultuous debut, our refined student mentoring system is beginning to settle down as one of the essential and unique components of our university experience. The newly established Student Mentoring Committee launched the first UA&P Planner, which this year will be released early July. We are ready to build on this experience and the general scheme in Professor Cardona’s How to Develop Leadership Competencies to strengthen faculty and staff mentoring.

Other significant achievements in the past school year

I would like to briefly mention other significant achievements in the past school year.

The University appointed new Associate Professors: Dr Jerry Kliatchko of the School of Communication, Dr Avic Caparas of the School of Management, and Dr Ma. Andrelita Cenzon.

I would also like to congratulate once more the recipients of last year’s research awards Dr Eva Rodriguez, Mrs Chona del Castillo and Ms Jacques Gimeno.

I would also like to congratulate faculty members who were recognized last school year. We particularly note Dr Esther Esteban’s winning the Jaime Cardinal Sin Best Book Award for Family Life for her book The Work of Children in the Catholic Mass Media Awards last year; Dr Odie Lacsamana’s winning poem “Pintado: Inuukit sa Kulay ang Hibla ng Hininga” in the Talaang Ginto sa Tula; Ms Danica Ang’s honorable mention from Time Asia for her essay for the Asia Challenge 20/20; Dr Joyce Dy’s participation as Philippine representative at the International Learning Session; and Dr Angelito Antonio’s James J. Meany Award from PAASCU for his exemplary service as accreditor.

Last year, we continued to invest in the future of our University by sending three faculty and administrative members to IESE Business School’s annual International Faculty Program. Dr Chito Tongco is at

Feature

this moment attending the program. This year, we intend to identify others who can participate in the program in June 2012.

Among student achievements last year, we saw six of our alumni passing the bar exam, and two other alumni who ranked among the top ten in the teachers’ board exam.

Finally, talking about admissions, I am happy to announce that we have surpassed our 450-enrolled-student target. As of today, 471 students count among freshman batch, 106 of whom are scholars.

A whole gamut of communications efforts have been behind all this. Our marketing efforts received a boost from our new website and its microsites, which we expect to multiply, as well as online social media that have dramatically become a powerful virtual venue for connecting with prospective students and collaborators. But most effective is the work of the Junior Marketing Communications team, a “sub-unit” of our Corporate Communications Office, composed of the select students who have become excellent communicators of the UA&P identity and culture during marketing talks in high schools around the country and campus tours.

Key result areas for 2011-20112

What can we look forward to in school year 2011-2012? It is no secret that we a have a thousand and one challenges before us, especially after our special general assembly for employees last June 3. The survey for employees and the presentation of its results was one important event from which all of us gained valuable insights.

The challenges confront us not only at the institutional level, but at the individual level as well. We all need to work harder than ever, communicate and coordinate better, act on urgent issues faster, and learn to listen more. Everyone has a share. Everyone has a stake.

While the managers serve by governing and leading with greater accountability, those who serve by committing to be thus governed and led must also aim for higher productivity and greater involvement.

As we commence our second year since the promulgation of our 2018 vision, I propose, on behalf of our Management Committee, the following 9-point agenda: We shall embark on a “UA&P mission campaign”, so that everyone in the University are on the same page as regards our corporate philosophy and values.

We will also launch initiatives included in Vision 2018 and scheduled for this school year. I shall mention here only those directly connected with our degree academic programs. In accordance with our vision, this school year we began four-year courses in humanities, political economy, child development and education, economics, business administration, and communication. This is in addition to the four year courses already being offered in entrepreneurial management, information technology, applied mathematics, and industrial engineering. Soon, I am assured, we shall receive the permit to open our program in human capital development. As the past few weeks showed, we have a lot on our hands in reviewing our academic policies and the interfaces among all our degree programs, as well as putting in place whatever reconfigurations of the core curriculum now called for by the new arrangements.

Last year, we obtained accreditation level one in our management, communication and political economy programs, and level two in our education and three economics programs. This year, we shall pursue level three accreditation for our liberal arts program, as scheduled, to reach autonomy by 2015.

We shall also begin in earnest our Language Center, the Advanced Management Program of our future Business School, and the initial activities of our future School of Law and Governance.

To achieve all this, the Board of Trustees has appointed distinct Operations Committees for each of our Schools and College, and an additional member to reinforce the Management Committee. As you may already know, today is Dr Amado Saquido’s first day as the new Vice President for Academic Affairs.

We shall make our organization stable. Part of this task is to define the space within which each management unit can act with initiative and accountability. Part of it too is to devolve decision rights to the Operations Committees and strengthen the practice of subsidiarity in the institution.

We shall train managers in management by mission. In this way, we distribute the corporate mission to all levels of the organization so that everyone identifies with it, has a stake in its embodiment in vision, collaborates in operationalizing it through objectives, and agrees to a unified standard for evaluating performance. In this connection, we shall establish means that will make consultation and participation part of our governance culture.

We shall implement an integrated people development program by empowering our people to manage their career in a strategic, comprehensive, effective, and efficient manner. Management shall continue its review of ranking, promotion and faculty and staff development, and shall release shortly a compendium of policies that will empower middle management—down to department chairs and administrative supervisors—to nurture their people in line with missionbased leadership.

We shall review existing mechanisms for internal communication and feedback, and if necessary replace them with faster and more effective ways of information dissemination (top-to-bottom communication) and of conveying comments and suggestions (bottomto-top communication). Included here shall be a regular schedule of unit meetings to continue the dialogue started in the general assembly of June 3 and to address transparency issues by rationalizing policy and communicating it well. Included here too shall be the organization of focused group discussions by our Human Resource Management Office and Corporate Communications Office to generate more significant data from the survey and to dig deeper into the issues that were raised, as well as the scheduling of a mid-year general assembly shortly before the start of the second semester. I would also like to include here what our Corporate Communications Office calls the JAM sessions, which we began last year, and which I intend to continue to get acquainted with the individual concerns of the members of the faculty and staff, as well as students and parents.

Our Corporate Communications Office shall publish periodically a university gazette for the effective dissemination of new policies and notable news, and shall systematize announcements and boost internal communications through the now formally established UA&P WebCampus, the one-stop, online information and communication platform of the University. On a wider scale, using free applications on the Web, the WebCampus platform shall facilitate collaboration between and among the University’s students, faculty, staff, and alumni.

We shall push for greater synergy in our development activities.

We shall continue to push collaborative work for our people to become more productive and thereby “help the institution help them” in realizing more responsive compensation and benefit schemes.

Lastly, we shall continue to give the CRC Credit Cooperative management attention and encouragement so that it can soon upgrade into the UA&P Development Cooperative and become an effective partner of the University.

Our spirits are not dampened by the challenges that confront us! We have proven that we can come to terms if we are open to one another, not as an aggregate of individuals with separate agenda but as members of an integral community that is the University. Our challenges are a call to greater accountability to the same mission both for the leaders and faculty of the University and the rank and file who make things possible at UA&P. Our challenges create a greater impetus for us to remain vigilant in our love for our University, for our students, for the future of our country and the Asia-Pacific region, and for one another. We shall continue advancing in our efforts to be united in our one mission and one vision of a bigger and trailblazing UA&P of 2018.

Thank you and good morning.

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The irony behind population growth

photo by jimmy hil

Dr. Antonio Torralba Associate Professor

The Sustainable Demographic Dividend, a collaborative undertaking of the US-based National Marriage Project under the auspices of several universities around the world including UA&P, comes amidst heated debate about the size of the Philippine population. The country is projected to have 140 million residents in 2040, up from the 90 million in 2010.

A long-term international study released recently attributes economic growth to sustainable fertility rates.

Some legislators have thus expressed alarm over the disparity between the increasing population and the decreasing standard of living. They propose that methods ought to be legislated as state policy—just as other countries already have—in order to pacify this growth.

This statistic, however, does not reveal the whole picture. The “medium variant” projections released by the United Nations also require unprejudiced attention. The UN Population Division attributes the growth experienced in the last years to the number of young people.

But the UN reveals that in the next 40 years, 53 percent of world population growth will come from increases in the number of people over 60, while only seven percent will come from people under 30. They add that by 2025, the population of children under five will be in decline globally. There is a shrinking working age population and consequently limitation of retirement pensions.

The Philippine Census estimates a 12 million growth among the youth (below 35), and a 14 million growth among senior citizens (60 and above) from 2010 to 2040. Their data

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also show that there will be 300,000 less children under 5 in 2040 compared to the 2010 figure.

Empty cradles

While the Philippines is at the crossroads of an aggressive fight to curb the population, other countries that were successful in demanding this decline now face a different battle. In “The Empty Cradle,” an essay in the report, Philip Longman and his colleagues detail how China and Japan stand to watch their workforce dwindle by more than 20 percent between now and 2050. Consistent with the UN projection, even as their senior citizen population escalates, the younger generation would experience a decline in numbers.

They further note that India’s population plays a critical economic advantage in the long term. India will “have more favorable

The Philippine fertility level in 2011 is approximated at an average of 3.2 children per woman. This has already been dropping by 1 child per decade since 1955. With this trend, the Philippines is likely to reach the replacement level of fertility of 2.1 children per woman in the 2020s.

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demographics than China” due to the increase in its workforce population. This suggests the direct correlation between population and long-term economic growth. W. Bradford Wilcox and Carlos Cavalle call this the sustainable demographic dividend—“the wealth of the nations depends in no small part on the health of the family.”

Philippine setting

Having low fertility levels impact economic growth negatively. Women in developed countries now have an average of 1.66 children over a lifetime, when 2.1 children per woman is the average needed to sustain the population overtime.

The Philippine fertility level in 2011 is approximated at an average of 3.2 children per woman. This has already been dropping by 1 child per decade since 1955. With this trend, the Philippines is likely to reach the replacement level of fertility of 2.1 children per woman in the 2020s.

Thus, the country’s fertility level has not reached the danger level of other countries.

But aggressive state policies designed to bring Philippine fertility levels down might push our fertility below replacement levels, which would lead eventually to a shortage of children and the workforce—trends that are now emerging in China, Japan, South Korea, and Taiwan.

The Sustainable Demographic Dividend, through the National Marriage Project at the University of Virginia, involved the Universidad de los Andes (Chile), Universitat Internacional de Catalunya (Spain), Universidad de La Sabana (Colombia), Universidad de Piura (Peru), and UA&P (Philippines).

lario

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Student leaders vow

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Team harvests crops for San Joaquin page 42

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photo courtesy of crc

Student Life

Students propose ways to sustainable development

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top oil firm assembled student leaders in UA&P to seek solutions to current challenges encountered by efforts toward sustainable development, an approach to growth where resources utilized at present will not compromise the needs of future generations.

Shell Corporation sought the support of UA&P’s Center for Research and Communication (CRC) to hold the first youth congress last November to put sustainable development into action within the sector by providing a venue for students to propose projects for growth.

More than 200 student delegates from various universities with various academic disciplines, including 30 Shell scholars, attended the conference.

CRC executive director and famed economist Dr. Bernardo Villegas lived to his reputation as “the prophet of boom” and gave a forecast of seven to nine percent economic growth for the next 10 to 20 years. Moreover, he emphasized that this generation will experience not only inclusive growth but also sustainable growth.

Dr. Villegas also commended Shell for its contributions to sustainable

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development to be witnessed soon, as well as the company’s efforts to meet the global demand for greener measures and efficient operations.

Shell country chairman Mr. Edgar O. Chua talked about how the organization is preparing for the increase in demand for energy as a by-product of growth.

Mr. Chua said Shell is taking steps to ensure it meets the challenge by collaborating with research partners to upgrade their technologies for further efficiency and quality.

Energy undersecretary Jose M. Layug, Jr. also outlined the department’s new energy reform agenda that involves finding potential alternative energy resources seeking incentives to developers.

European Union ambassador Hubert d’Aboville , Gawad Kalinga chair Mr. Tony Meloto, Mr. Colin Hubo of UA&P Center for Social Responsibility, and UA&P Business Economics president Jorenz Perez (IV IPE) served as panelists of the event.

A group of student delegates that proposed education on waste management for local communities through public schools was honored as the most viable and relevant sustainability

development project. The proposal also listed a campaign of waste segregation to be used as biomass energy for the oil firm and as recycled building materials for Gawad Kalinga’s housing efforts.

San Beda student Justiene Ortega, a member of the winning team, said that “sharing the advocacy with the youth sector was a great step towards its realization.” She is also “hoping” that the team’s idea would really help Shell uphold its advocacy.

Jemima Landong, a senior Political Economy student, said that she “was surprised that this just-one-day conference of Shell is enough to motivate students on how to responsibly use energy.”

Ateneo de Manila University’s Raymon de Asis also realized that different universities can collaborate to push for projects toward sustainable development.

The challenge, however, remains standing for the young participants whose learning from the event is only the start of a bigger battle–to translate the shared vision into action.

Tet Rivera School of Economics 5th Year

University scholars:

“We can!”

Over the years, the number of scholars in the University of Asia and the Pacific has ballooned. Last year, the University welcomed 105 freshmen scholars! While privileged to receive grants from UA&P, they are asked to aim for academic and extracurricular excellence.

Along with the ‘pressure’ of making the grades, scholars also have the responsibility of giving back to the University one way or another, such as in rendering services to administrative units. With the amount of time spent studying and working, it is only fitting that they receive all the support that they can get.

Sabio, a student organization in the University, aims to do just that.

Many people ask “Ano yun?” when they hear about Sabio, which is only a year and a couple of months old. They may be more familiar with ISKO, a similar committee under the CAS – Student Executive Board. It was only in June of 2010 that Sabio was born through the efforts of Gladys Documento and Mark Julian Villaluna. Sabio is the official scholars’ organization of UA&P. Carrying a Spanish word meaning “wise” or “learned”, the organization amply describes what the University’s scholars should be–students who strive to achieve excellence. The organization’s motto Possumus (“We can!” in Latin) refers to the optimism and effort that the University’s scholars aim to exercise.

Sabio limits its membership to scholars to provide them with a more balanced academic life and a more meaningful college experience.

Sabio’s core team for this school year has prepared a set of activities and workshops that will help provide human, cultural and professional formation. One of the activities in Sabio’s calendar is the Teambuilding that was held last July 16. Nearly 80 scholars took part in the activities that aimed to promote people and social skills among the participants as well as to foster camaraderie and friendship among the members.

The University Scholars Program’s First Workshop was also held last August 10 on the topic Building Confidence.

The workshop series was prepared by the Guidance Center and the first of five sessions was given by veteran broadcaster

Sabio is the official scholars’ organization of UA&P. Carrying a Spanish word meaning “wise” or “learned”, the organization amply describes what the University’s scholars should be–students who strive to achieve excellence.

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Mrs. Chi-Chi Robles, Managing Director of UA&P’s Corporate Communications Office.

Other activities to look forward to are the Outreach program in cooperation with BIGGKAS and a Christmas Party. The Academic Counseling and Tutorial Services (ACTS) will also be launched very soon. ACTS aims to be the venue where scholars can concretely help other students with their academic concerns and to foster the spirit of excellence among the student body through offering of tutorial sessions.

As a year-ender project, the Scholars’ Night aims to gather all the scholars of the University to recognize the organization’s successful projects, to acknowledge the achievements of the scholars, and most especially, to show appreciation to the benefactors that made UA&P’s Scholarship Program possible and accessible to the students.

Truly, by joining the organization, the students are not only given the chance to help other people through the different activities of Sabio inside and outside the university, but they are also given a venue where they can hone their academic, social, and leadership skills. Scholars will surely revel in the warm environment from their fellow scholars, lots of learning, and fun!

Eunice Contreras School of Education and Human Development, 4th Year

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photos courtesy of bigkkas

Team BIGGKAS harvests crops for San Joaquin Team BIGGKAS under the Center for Student Affairs Civics desk handed over batches of hydroponics gardens to mothers of Barangay San Joaquin, the beneficiaries of their winning project in the Unilab IdeasPositive competition.

UA&P students composing the team namely Albertine Din, Patricia Regalado, Grayson Gil Yanez, Jean Reyes, Salve Regina Capulong and Carmina Rivera, and coach Anna Alejo engaged the mothers by helping in their training for sustaining a hydroponics garden and assisting in making a viable business out of it.

Last March, the barangay inaugurated the Donate-a-Plant and Hydroponics projects for Women’s Month. Gracing the event were Mrs. Maribel Eusebio, wife of the Pasig Mayor Robert Eusebio, Pasig City councilors, councilors from other Pasig City barangays, and the Barangay San Joaquin women who were the main beneficiaries and promoters of the projects.

Mrs. Eusebio offered the City Government’s help in terms of sustainability and other needed resources and network for this hydroponics project.

Through Unilab, Team BIGGKAS has been mentored by renowned social entrepreneurs and business consultants.

Partnerships were established with the Department of Science and Technology for training on the planting method and the Bureau of Plant Industry for the donation of a variety of vegetable seeds.

Ms. Camille Diola  Corporate Communications Office

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Student leaders vow ‘unitas’ by collaboration

Student Life Officers of various UA&P student organizations shared aspirations, successes and leadership values in the first Unitas Leaders Assembly (ULA) last month.

Led by the Center of Student Affairs’ Civics Desk and assisted by the Student Executive Boards, the participants took part in various team building activities and discussions on matters concerning the student body.

Carl Moog, then president of Pharos, the Student Executive Board of the School of Education, learned the art of collaboration among different organizations over seeing only opportunities for competition.

“We are here to serve together in the first place,” Moog said.

This new collaborative approach in student activities was also envisioned by Joaquin Coromina, secretary of theater group Viare, through the assembly.

“I noticed that (our) vision of Viare did not only contain Viare, it contained all the other organizations, it contained UA&P,” Coromina said.

Bea Mendiola of the Creative Writers’ Guild added, “ULA made me realize that leadership is about … serving my org better and also helping to expand its horizons through collaboration with other orgs.”

College of Arts and Sciences Student Executive Board Sports and Extracurricular officer JJ Bamba expressed his eagerness to apply resolutions made in the event.

“I’m looking forward to putting into action what we have learned,” he said.

University President Jose Maria Mariano also encouraged the audience of student leaders to write down their experiences for the next generations of Dragons to refer to.

“You take down notes, you take down notes,” Dr. Mariano said. “This will be the praxis for our 400th anniversary.”

The President said that this “obsession with praxis” is not just a state of mind but a way of facilitating the work of those who are coming after, “so they…don’t have to relearn things.”

Ms. Camille Diola  Corporate Communications Office

photos courtesy of csa

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Student Life

Several UA&P students from different courses and years attended the UNIV Forum in Rome during Holy Week 2011. They presented an academic paper and visited cultural and religious sites in Italy. Most of the delegates also attended the beatification of Pope John Paul II on May 1.

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UNIV Student Congress and JPII beatification UNIVERSITAS July 2012

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Student Life

As Chance Would Have It If you ask me, there’s only a remote possibility I would ever become acquainted with a diplomatic official of the highest title. But as my luck dictated, I had the opportunity to meet and greet one, a few months ago. Twice even. And if you ask me, another remote possibility that would happen in my entire student life is to receive a letter from the Commander in Chief of the Chilean Navy. But again, as my luck would have it, I surprisingly did.

Winning the film review essay contest sponsored by the Embassy of Chile gave me the great opportunity to become acquainted with His Excellency Roberto Mayorga, Ambassador of the Republic of Chile in the Philippines. But more than that, the experience of having to write the essay on Chile’s greatest naval hero, Commander Arturo Prat Chacón, allowed me to redefine my myopic view on what a hero means. The meeting with Ambassador Mayorga left me with the awareness as well of how common threads in history such that of a hero’s martyrdom for his or her homeland can establish ties between nations like Philippines and Chile.

Meeting the Chilean envoy himself once was an honor for me. It’s not every day an average teen like me can personally shake hands with a diplomatic representative. To have shared his company yet again is a one of a kind experience especially if it was to personally hand me the letter from the current Commander in Chief of the Chilean Navy. That a man of immense position, Admiral Edmundo Gonzales Robles, actually took time to congratulate me on the piece I did is an incredible privilege. I’ll never forget his kind gesture of informing me his appreciation on the little contribution I did for Chile’s prominent naval officer. His positive response inspired me on the essential character of a true leader. In his letter, he wrote: “It gives me great pleasure to extend my warmest congratulations on your essay about our greatest naval hero, Commander Arturo Prat Chacón, which deservedly won the first prize in the contest organized by the Embassy of Chile in the Philippines, on the occasion of the 200th Anniversary of the Chilean Independence.”

I am thankful for all these privileges.

All were pleasant surprises for me.

Remote possibilities actually have good chances of becoming reality after all as my luck would have it.

Arvel Marie Salcedo  College of Arts and Sciences alumna

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Arts&Culture Dragons flock to ‘There Be Dragons’

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Have you LOLed? page 49

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New Book:

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Positive Dimensions of Population Growth UNIVERSITAS July 2012

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Arts&Culture

Dragons flock to ‘There Be Dragons’

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ed by the Office of Alumni Affairs, the University successfully held an exclusive advanced screening of Roland Joffe’s There Be Dragons on 15 October 2011 at the spacious SM Mall of Asia Premier Cinema.

Proceeds of the event went to the University’s employee credit cooperative and scholarship program.

There Be Dragons is a fictional movie that partly tells the early life of Opus Dei founder St. Josemaría Escrivá, whose vision inspired the principles of the University.

The event was widely supported by the entire UA&P community and friends. Various ambassadors, alumni, faculty and staff, teachers, students, and families attended the event.

Students from various organizations also volunteered to assist in the event. Among them were members of the university’s Junior

There Be Dragons director talks to UA&P officials, guests 48

UNIVERSITAS July 2012

Marketing Communications (JMC) who entertained and ushered the ambassadors and VIP’s, and Sabio, an organization of university scholars, that served as ushers for the event.

The scholars arrived earliest. They prepared the cinema for the pre-screening by placing markers on the VIP section. The scholars were also tasked to set up the exhibit of St. Josemaría’s life outside the theatre.

Ron Manabat (III, Management), a scholar, said that the event was purely voluntary for them.

Mr. Lance Capulong, an alumnus, was amazed at how the movie showed the humble beginnings of St. Josemaría’s life and how this translated into what he experienced in UA&P while he was still a student. “For those who did not know about [Opus Dei], the movie is still very entertaining and good,” he said.

Mr. Mike Zipagan, the school’s MPC custodian, also came to watch the movie. He

said that he was touched by the movie greatly.

Mike said that he had already learned about St. Josemaría since the time he worked in the university but the film gave him more insights on the saint and the Prelature.

University President Dr. Jose Maria Mariano, who shares the saint’s nom de guerre “Mariano” during the Spanish Civil War, also attended the event. Dr. Mariano said that he was hoping for the film to encourage the University community to learn more about St. Josemaria, to help those working in the University to discover the spirit running deep within the institution through a culture of excellence in everyday work.

According to Ms. Chi-Chi Robles, managing director of the Corporate Communications Office, the saint’s life is deeply connected with UA&P. “The university is very close to St. Josemaría because it was his inspiration, his life and his teachings that led to the foundation of the university,” Ms. Robles said.

A teleconference for journalists with director Roland Joffe was also held the day after the pre-screening at Telengtan Hall.

Nicollo Ordoñez  College of Arts and Sciences 3rd Year

UA&P President Jose Maria Mariano with Spanish Ambassador Jorge Dome and his wife, Rosa.

A self-confessed “wobbly agnostic,” There Be Dragons writer and director Roland Joffe wasn’t the type to describe film-making as “a spiritual experience.”

But he did it.

In a teleconference with about 40 journalists, academics, and guests at UA&P, Mr. Joffe said film-making transcends the material for two reasons.

One, like any spiritual endeavor, film-making “doesn’t work if it’s not honest.” Two, “it uses imagination…

[which] uses energy to materialize what’s in the mind into physical form.”

“So it’s a strange way of dreaming,” he said.

Breaking time-space barriers from Amsterdam, Mr. Joffe said he was “delighted” in having the hourlong teleconference. The event took place at 9:30 pm Manila time, after a series of special screenings of There Be Dragons at UA&P’s Li Seng Giap Auditorium.

Set in the Spanish Civil War, There Be Dragons is Mr. Joffe’s latest

Why did the chicken cross the road? There are over a gazillion ways of answering that question to turn it into a good joke. Why did ViARE take on the stage last October? To make people laugh out loud: LOL! And there were four great one-act plays that did just that: Adaptations Nuts! and There Shall Be No Bottom, and UA&P originals Shish Happens and, Shakespeare Has Left the Building.

Freshmen composed a bulk of the production team, with a number of them stepping onstage for the first time as scions of the UA&P theater scene. New acting methods, directing, and production talents were brought to fore and caused audiences to gasp for air and shed tears in incessant laughter.

The ruckus made by both cast

and audience was the only necessary proof that LOL! was the fitting name for the whole production.

The showdates also proved how laughter, indeed, is the best kind of medicine. Boy, was that prescription right on target. After all, there could be no better time to release all the anxiety and take a break than a week before exams.

Squirrels running around PLDT and Telengtan halls, Shakespeare out of his grave, good actors pretending to be bad actors who are trying to be good actors, and fictional characters leaping out of a play’s pages. If this whole smorgasbord of antics and punch lines could not make any viewer laugh, perhaps he should just stick it out with the chicken who wanted to get to the other side.

Angel Yulo  College of Arts and Sciences 5th Year

work, which weaves the early life-story of Opus Dei founder St. Josemaría Escrivá (Charlie Cox) and a fictitious childhood friendturned-persecutor, Manolo Torres (Wes Bentley).

Mr. Joffe has been nominated in the Academy Awards and is known for epic films such as The Mission and Killing Fields.

Asked about the effect that filming There Be Dragons had on him, Mr. Joffe admitted he was “humbled” by the experience and

discovered something new.

He said, “I had to suspend any kind of clever intellectual judgment about what I thought religion was. And that taught me a lot, because it really humbled me. And I really began to see the full, open path of spirituality. And I began to realize that spirituality is a journey, and it’s a very courageous journey, and it’s a very crucial journey.”

Mr. Joffe confided that, in order for him to write the movie,

photos by jojo nicdao

Have you LOLed?

he had to “accept honestly and utterly that Josemaria was telling the truth.”

Aside from UA&P President Jose Maria Mariano, among those who spoke with Mr. Joffe were MTRCB official Atty. Toto Villareal, Dr. Veronica Isla of the UA&P School of Communication, playwright-filmmaker Christian Vallez (Juan Ekis), and young filmmaker Caloy Soliongco.

There Be Dragons has been shown in several “pre-screenings”

in Metro Manila, Pampanga, Cebu, Laguna, Batangas, and Cagayan de Oro. Last October 15, UA&P organized one such event at the Mall of Asia for the benefit of the University’s scholars and credit cooperative. UA&P was founded in 1967 (as Center for Research and Communication) inspired by the teachings of St. Josemaría.

Mr. Daryl Zamora  Corporate Communications Office

UNIVERSITAS July 2012

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REVIEW

Encountering Dragons MANILA, Philippines — “There Be Dragons” were words written on ancient maps on territories unknown to the cartographers. They were warning of possible dangers. A very apt title for a Hollywood film that will soon be shown in several theaters in Manila and in other cities in the Philippines.

Directed by two-time Academy Award-nominee Roland Joffe, director of such films as The Mission, The Killing Fields, and the City of Joy, There Be Dragons stars Charlie Cox (Stardust, Casanova), Wes Bentley (American Beauty, Ghost Rider), Olga Kuylenko (Quantum of Solace, Max Payne), Derek Jacobi (Gladiator, The Golden Compass), Dougray Scott (Mission Impossible II, Ever After), and Rodrigo Santoro (300, Che).

The film is a historical epic full of action, adventure, passion, and love set in the turbulent period of one of the most cruel civil strifes in modern history, the Spanish Civil War of 1936 to 1939. It narrates the lives of two childhood friends, Josemaría Escrivá (Cox) and Manolo Torres (Bentley) who get separated by the agitated political events just before the Civil War and choose opposite roads when the war breaks out. Josemaría chooses the way of love and peace: he becomes a priest and later founder of Opus Dei, a way of sanctification of ordinary life.

Manolo, on the other hand, chooses the way of hatred and violence, ending up as a spy in the Republican Army. During this time, he becomes infatuated with a beautiful Hungarian revolutionary, Ildiko (Kurylenko) who joins the Republican Army motivated by her noble ideals to free the working class from the abusive capitalists of those times.

But when Ildiko rejects his advances and gives herself instead to the courageous leader of a Republican militia group, Oriol (Santoro), his jealous fury leads Manolo to a disastrous and murderous path of treason and betrayal.

Roland Joffe meets the challenge of interweaving in the plot the real life story of St. Josemaría Escrivá, canonized in October 2002 by Blessed John Paul II, and the fiction of Manolo and his son Roberto, a modern-day journalist who was assigned to write a book on St. Josemaría, which task eventually led to his discovering the secret and dark past of his father.

As I reviewed the movie in a pre-screening show, I decided to write this article to help moviegoers understand the complexity of the intertwining plots. There are times when there are too many plots and subplots that some confusion can arise. Thus, this short explanation.

An underlying theme of the film is that every saint has a past. The director, who also wrote the script, captured very well the reality that St. Josemaría was not born with a halo around his head. Like the rest of ordinary human beings, he had defects which he had to overcome by dint of repeating virtuous acts and by prayer and sacrifice.

He is shown in his childhood as an ill-tempered and impulsive individual, throwing a dish against a wall during a moment of fury; almost hurting others while driving a horse carriage with wild abandon;

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and bloodying the nose of a classmate in a typical teenagers’ rumble.

As he grew up and applied the human and supernatural means to struggle to be a saint, he became a true sower of peace and joy in every environment in which he lived. When he was fifteen, he decided that God was calling him to be a priest upon seeing the footprints on the snow of a barefoot monk. The obvious sacrifice of this monk moved him to give himself completely to God in apostolic celibacy.

As a young priest, he worked untiringly to comfort the poor and the sick in some of the most depressed areas of Madrid. He endured all the sufferings of a hunted priest in the midst of the persecution by the communists who murdered thousands of priests and religious.

When he was finally persuaded, against his will, to try to escape from the communist zone by crossing the Pyrenees to go to France, he was in constant anguish because he felt guilty for abandoning his family and the remaining members of Opus Dei in Madrid.

Only when he found the sign that he had asked God to send him did he realize that it was God’s will that he should cross the border to France. The sign was a wooden rose that was part of a statue of the Blessed Virgin Mary in a mountain shrine destroyed by the communists.

The strongest message I got from the film is the value of forgiveness. One can forgive even the most heinous offense if he knows how to love truly.

As St. Josemaría often said, love consists more in understanding than in giving. Joffe captured very well the appropriate attitude that a true Christian

should have adopted during the civil war of Spain.

As repeated often by St. Josemaría in his advice to the youthful members of Opus Dei then, there were good and evil people on both sides of the war. Among the Republicans were well-meaning social reformers and aggrieved workers who were just clamoring for social justice.

It was not a matter of black and white: the Republicans were bad because they included Stalinists and communists who were burning Catholic churches and assassinating priests and religious and, on the other hand, the Nationalists (led by Franco) were good because they were protecting the Church.

This was an oversimplification. On the side of Franco, there were also sympathizers of the Nazis who were guilty of summary executions of their leftist enemies. In other words, there were both good and evil individuals on both sides of the struggle. St. Josemaria could really talk about being a sower of peace and joy because he lived to a heroic degree the virtue of understanding.

The movie’s ending dramatically illustrated this virtue and the power of forgiveness to break the chains of the past. Those whose tears flow easily should be ready with abundant napkins or handkerchiefs. For comments, my e-mail address is bernardo.villegas@uap.asia.

Dr. Bernardo M. Villegas University Professor (This article was originally published in the Manila Bulletin on 29 September 2011.)

Arts&Culture

I

t was, indeed, a characteristic Texts from the Holy Rosary, serenade, with the object of affection–a woman–taking the first published work of center stage. As the three Saint Josémaria Escrivá, were choral ensembles based in also recited in between the the University projected their songs, creating moments of soulful singing from the loft, the reflection for the audiences audiences directed their visual who sat in quiet ruminations attention to the image of the Blessed Virgin and the altar of the on the life of our Lady and the Stella Orientis Oratory as scenes of person of Jesus. her life with Jesus Christ in artistic ///////////////// rendition flashed before them.

It would at first seem to be a rather avant-garde setup for a musical performance. But more than staging another musical event, UA&P Kultura intended Mater Omnium: A Marian Serenade last September 9 to be an occasion for contemplation of the Divine through Sacred Music—a genre “composed for the celebration of divine worship,” as cited in a program reference.

The UA&P Chorale led by Mr. Danilo Monte, Jr., the all-female Stella Orientis Choir conducted by Ms. Abigail de Leon, and AmberJive! of male members with Mr. Robert Cortes all sang to Mr. Ferdinand Bautista’s organ playing polyphonic antiphons and hymns dedicated to Mary.

Composed of students, alumni and friends of the University, each of the choirs performed four pieces leading to the culminating “Mary Crowned with Living Light” by Alejandro Consolacion II which they passionately rendered tutti, or in chorus.

Texts from the Holy Rosary, the first published work of Saint Josémaría Escrivá, were also recited in between the songs, creating moments of reflection for the audiences who sat in quiet ruminations on the life of our Lady and the person of Jesus. Music truly “has the power to elevate the human spirit towards what is sublime,” as stated in Kultura’s printed material.

The performers who lined up along the stairway of the Oratory at the end of the show were met with applause and congratulatory greetings from the audiences.

Ms. Camille Diola  Corporate Communications Office

Positive Dimensions of Population Growth The Philippines’ growing population has strengthened foreign exchange and purchasing power to the developing nation’s promising economy, according to a new book

by UA&P co-founder and University Professor Dr. Bernardo Villegas.

Published by the Center for Research and Communication, Positive Dimensions of Population Growth compiles essays that discuss historical trends, empirical findings and policy updates pertaining to the thesis that population growth is a positive factor in attaining sustainable human development.

The book, launched last July, also contains a foreword by Mr. Roberto de

Ocampo, President of the Asian Institute of Management and former finance secretary.

“You know the saying, ‘The hand that rocks the cradle rules the world’– and there are thousands of cradles worldwide being rocked by Filipino hands,” Mr. de Ocampo wrote.

Dr. Villegas, who has been following the Malthusian debate for decades, reiterated in a press conference that population growth does not lead to poverty.

“Neo-Malthusian theory … has been proved wrong so many times,” he said. “In (the) book, I document all these evidences I’m referring to.”

UNIVERSITAS July 2012

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UA&P at a Glance The University of Asia and the Pacific (UA&P) is a private, not-for-profit institution of higher learning that offers some of the most outstanding academic programs in Asia. It provides a powerful combination of liberal education and professional specialization. The formation of UA&P students is facilitated by an environment conducive to learning, qualified and dedicated teachers, a superior faculty-tostudent ratio, and well-maintained facilities.

Since its inception in 1967, the Center for Research and Communication (CRC) has grown to become the University of Asia and the Pacific in a tradition of excellence, service and whole-person education.

As its name suggests, communication is key in CRC’s founding mission that since its early years, UA&P has also striven to evolve with the rapid developments in the field.

The University’s programs are distinct in their focus on the human person’s multi-faceted development. Faithful to our Credo, we aspire to form “individuals who are professionally competent, creative and enterprising, zealous for the common good, and capable of making free, morally upright choices, and who can thus act as positive agents of change and service to society.”

FIVE-YEAR PROGRAMS

UNDERGRADUATE PROGRAMS

• MA in Communication Major in Integrated Marketing Communications • MA in Education Major in Child Development and Education • MA in Humanities • MA in Political Economy with Specialization in International Relations and Development • MS in Industrial Economics • MS in Management

• • • • • • •

AB Economics AB Humanities AB Integrated Marketing Communications AB Media and Entertainment Management AB Political Economy BS in Applied Mathematics BS in Business Administration Major in Management • BS in Child Development and Education • BS in Entrepreneurial Management

• BS in Human Capital Development • BS in Industrial Engineering • BS in Information Technology OTHER GRADUATE PROGRAMS • Master in Applied Business Economics • Master in Business Economics • Master in Education Major in Child Development and Education • Master in Education Major in Educational Leadership

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