[tini] Vi s ual Co m muni c ati o ns Oc to be r 2 0 1 2
This process is split into two parts. The first part is my exploration of a peacock using various methods and stratagies. The second part is taking those explorations and creating a brand for a food truck based off of my animal, the peacock.
[Peacock explorations]
research
photos
gestural
painterly
graphical
only circles, triangles, and squares
photocopy
alternate marking tool
one line
behavioral characteristic
texture
hybrid
marks on an alternate surface
icon
index
radical abstraction
entirely typographic
refinements
gestural painterly
circles graphical
photocopy
alternate tool
behavioral characteristic
one line
texture
hybrid
another surface
icon
index
type
radical abstraction
[food truck branding]
For my food truck, I decided to serve olives and martini’s because the olives are relatable in appearance to the feathers of the peacock. I then made a logo, food truck, menu, business card and other applications for my brand.
logo exploration
{TINI}
{TINI}
{TINI}
[tini] [tini] O L IVE S
&
M ART I NI S
[tini]
[tini]
[tini]
[tini] [tini]
[tini]
[tini] O LIVES
O L IVE S
&
MART I NI S
&
M A RTINIS
[tini] O L IV ES
&
M ARTIN IS
final icon
image boards
[tini]
food truck exploratioin Tini Olive-ini
s
{TINI}
Tini Olive-ini
s
{TINI}
[tini]
[tini] O LIVE S
&
MA RTIN I S
[tini] [tini] OL IVES
OLIVES
&
&
M ARTINIS
MARTINIS
[tini]
[tini]
[tini] [tini] OLIV ES
[tini]
&
M ART INIS
[tini] OL I VE S
&
M A RTI NI S
[tini]
[tini] O L I VES
[tini] [tini]
[tini]
&
MA RT I N I S
[tini] OLIVES
&
MARTINIS
[tini]
Tini Olive-ini serves a various asortmant of olives and martini’s. Enjoy stuffed and fried olives along with multiple flavored martini’s. Stop byserves Tini Olive-ini, and get a tini Tini Olive-ini a various asortmant of olives and and martini’s. Enjoy stuffed olive basket to go!and fried
[tini] OLIVES
&
MARTINIS
final truck
olives along with multiple flavored martini’s. Stop by Tini Olive-ini, and get a tini and olive basket to go!
buisness card exploration [tini]
Tini Olive-ini (785)213-1247 www.tinioliveini.com Sally Thompson
[tini]
Tini Olive-ini (785)213-1247 www.tinioliveini.com Sally Thompson
[tini]
Tini Olive-ini (785)213-1247 www.tinioliveini.com Sally Thompson
[tini]
Tini Olive-ini •(785)213-1247 • www.tinioliveini.com • Sally Thompson
[tini] OL I V E S
&
M A RT I N I S
(785)213-1247 • www.tinioliveini.com • Sally Thompson
[tini] OLIVES
&
MARTINIS
(785)213-1247 • www.tinioliveini.com • Sally Thompson
final business cards
final menu
[tini]
[tini] OLIVES
{ S T U F F E D } s m a l l : $ 6 . 0 0 l a r g e : $ 8 . 0 0 ( *available fried/not fried & in green/black)
&
MARTINIS
• • •
garlic almond & cream cheese jalapeno
• • •
blue cheese sharp chedder cheese smoked gouda cheese
• • •
lemon anchovy salmon
{ O R I G I N A L } s m a l l : $ 5 . 0 0 l a r g e : $ 7 . 0 0 ( *available fried/not fried & in green/black) • •
organic orange & rosemary based
• •
warmed & spiced original
[tini] { F L AV O R E D T I N I ’ S } s m a l l : $ 4 . 0 0 l a r g e : $ 5 . 0 0 • • • •
pumpkin pie-tini butter-tini expresso-tini pear-tini
• • • •
raspberry-tini apple-tini watermelon-tini strawberry-tini
• • • •
mango-tini cantaloupe-tini pb&j-tini orange sherbet-tini