Branding

[tini] Vi s ual Co m muni c ati o ns Oc to be r 2 0 1 2

This process is split into two parts. The first part is my exploration of a peacock using various methods and stratagies. The second part is taking those explorations and creating a brand for a food truck based off of my animal, the peacock.

[Peacock explorations]

research

photos

gestural

painterly

graphical

only circles, triangles, and squares

photocopy

alternate marking tool

one line

behavioral characteristic

texture

hybrid

marks on an alternate surface

icon

index

radical abstraction

entirely typographic

refinements

gestural painterly

circles graphical

photocopy

alternate tool

behavioral characteristic

one line

texture

hybrid

another surface

icon

index

type

radical abstraction

[food truck branding]

For my food truck, I decided to serve olives and martini’s because the olives are relatable in appearance to the feathers of the peacock. I then made a logo, food truck, menu, business card and other applications for my brand.

logo exploration

{TINI}

{TINI}

{TINI}

[tini] [tini] O L IVE S

&

M ART I NI S

[tini]

[tini]

[tini]

[tini] [tini]

[tini]

[tini] O LIVES

O L IVE S

&

MART I NI S

&

M A RTINIS

[tini] O L IV ES

&

M ARTIN IS

final icon

image boards

[tini]

food truck exploratioin Tini Olive-ini

s

{TINI}

Tini Olive-ini

s

{TINI}

[tini]

[tini] O LIVE S

&

MA RTIN I S

[tini] [tini] OL IVES

OLIVES

&

&

M ARTINIS

MARTINIS

[tini]

[tini]

[tini] [tini] OLIV ES

[tini]

&

M ART INIS

[tini] OL I VE S

&

M A RTI NI S

[tini]

[tini] O L I VES

[tini] [tini]

[tini]

&

MA RT I N I S

[tini] OLIVES

&

MARTINIS

[tini]

Tini Olive-ini serves a various asortmant of olives and martini’s. Enjoy stuffed and fried olives along with multiple flavored martini’s.

Stop byserves Tini Olive-ini, and get a tini Tini Olive-ini a various asortmant of olives and and martini’s.

Enjoy stuffed olive basket to go!and fried

[tini] OLIVES

&

MARTINIS

final truck

olives along with multiple flavored martini’s. Stop by Tini Olive-ini, and get a tini and olive basket to go!

buisness card exploration [tini]

Tini Olive-ini (785)213-1247 www.tinioliveini.com Sally Thompson

[tini]

Tini Olive-ini (785)213-1247 www.tinioliveini.com Sally Thompson

[tini]

Tini Olive-ini (785)213-1247 www.tinioliveini.com Sally Thompson

[tini]

Tini Olive-ini •(785)213-1247 • www.tinioliveini.com • Sally Thompson

[tini] OL I V E S

&

M A RT I N I S

(785)213-1247 • www.tinioliveini.com • Sally Thompson

[tini] OLIVES

&

MARTINIS

(785)213-1247 • www.tinioliveini.com • Sally Thompson

final business cards

final menu

[tini]

[tini] OLIVES

{ S T U F F E D } s m a l l : $ 6 . 0 0 l a r g e : $ 8 . 0 0 ( *available fried/not fried & in green/black)

&

MARTINIS

• • •

garlic almond & cream cheese jalapeno

• • •

blue cheese sharp chedder cheese smoked gouda cheese

• • •

lemon anchovy salmon

{ O R I G I N A L } s m a l l : $ 5 . 0 0 l a r g e : $ 7 . 0 0 ( *available fried/not fried & in green/black) • •

organic orange & rosemary based

• •

warmed & spiced original

[tini] { F L AV O R E D T I N I ’ S } s m a l l : $ 4 . 0 0 l a r g e : $ 5 . 0 0 • • • •

pumpkin pie-tini butter-tini expresso-tini pear-tini

• • • •

raspberry-tini apple-tini watermelon-tini strawberry-tini

• • • •

mango-tini cantaloupe-tini pb&j-tini orange sherbet-tini