Priorities 2022–2024. Switzerland Tourism (ST) is focusing on five strategic priorities to enable Switzerland to be marketed to optimum effect in the future. Mutually beneficial cooperation with the tourism partners is the key in all priority areas.
1. Campaigns Strong umbrella marketing and targeted partner campaigns attract attention, inspiring people to travel to Switzerland and leading to bookings.
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Swisstainable
Market mix
As one of the most sustainable travel destinations worldwide, Switzerland has made it onto the bucket lists of many international guests.
A balanced mix between the domestic market, short-haul markets and long-haul markets provides a resilient foundation for Swiss tourism.
4. Recovery 2.0 With the Recovery Plan 2.0, ST is promoting international travel, city and business tourism, and sustainable tourism development.
3. Digital leadership Digital transformation and data-based marketing are advanced consistently.
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