Recommendations for action
5 things that I wish for from the tourism industry. Martin Nydegger shares his expectations for the tourism industry and reveals what will really count over the next few years: “A strong product is the best marketing. Because of this basic rule, it is essential that the industry works intensively on the product and offer.”
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To the top through adaptability. Spontaneous bookings made at short notice and rebookings will be the way of things in future. Resisting this trend would be pointless – since those who fail to become more adaptable will also become less attractive. Manage this phenomenon actively and with foresight. In short-haul markets, this offers great opportunities to react to developments (such as weather, events, etc.).
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Convenience will be expected. Stays in Switzerland are not yet as pleasant and convenient everywhere as would be expected in 2022. Profit from the opportunity offered by the digitalisation seen throughout the pandemic. Invest in digital services to make experiences more easily accessible for guests. Ensure a straightforward online booking process for accommodation, experiences, restaurants, and even meal choices and parking spaces, as well as the possibility for guests to queue virtually rather than in person. Processes will be more efficient, and guests more relaxed.
Strategy and planning 2022– 2024
