Switzerland Yodel. Sales Companion for Travel Professionals – 2022/23. MySwitzerland.com
Welcome. Dear Travel Professionals, Contents Why your clients will love Switzerland
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Agent training
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Easy to get to Switzerland
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Easy to get around
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Sustainable Switzerland
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Pre/post Rhine River cruise itineraries
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Switzerland's holiday magic
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Destinations
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Strategic partners
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The Grand Tour of Switzerland
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Map
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Grand Train Tour of Switzerland
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Scenic trains
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Swiss hospitality
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Convention & Incentive Bureau
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Incoming tour operators
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Tour operators in North America
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Good to know
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Swiss fun facts
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Contacts
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Information and advice
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Credits Addresses Switzerland Tourism 608 Fifth Avenue, Suite 603 New York, NY 10020 USA
20% cheaper in 2022! Where else do you get this in a year of hyperinflation?
As we put the finishing touches to this year's yodel, the team at Switzerland Tourism is about to embark on a trip to Geneva. We love Geneva's urban vibe in close proximity to nature. Many of the wonderful hotels and restaurants are situated at the shore of the lake, overlooking not only the iconic 'Jet d-Eau 'fountain in the lake but also the stunning Alps. The old town is the heart and soul of the city with the most enticing shops. The many parks, quays, lakeside promenades, and lively side streets invite guests to stroll. Swiss cities never fail to impress visitors with their scope. Nowhere are attractions, cultural centers, innovative gastronomy, remnants of medieval times, and, believe it or not, quite a happening nightlife in such proximity to nature. Explore the lakes and mountains of Switzerland during the day and return at night to the charm and authenticity of our boutique towns. Of course, the short distances make it easy to explore all of Switzerland from one base. But the Swiss Travel Pass, our allin-one ticket for trains, buses, and boats, really invites you the explore all of the country hop-on-hop-off style. Not only does it give you unlimited travel on Switzerland's public transport system, but the Swiss Travel Pass also got on average
But I digressed. We are going to Geneva, I said. The entire workforce of Switzerland Tourism worldwide will come together for the first time since the start of the pandemic. As Switzerland is open to fully vaccinated visitors from all over the world, this is now possible again. A lot has changed since we last met, and we can't wait to meet the many new people who joined our workforce at a time when we could not come together. One of them is our very own new District Manager at the West Coast, Oliver Guggisberg. He has joined us from our office in Singapore in August last year and is responsible for all our trade relations at the West Coast. So you will be seeing a lot more of him in the coming month and he looks forward to hearing from you if we can assist. We thank you for being such great supporters of Switzerland and wish you all a successful year. See you soon in Switzerland.
480 University Avenue, Suite 1500 Toronto, ON M5G 1V2 Canada Cover Alpine descent with goats and cows, Schwende, Appenzell Innerrhoden © Jan Geerk Produced by Switzerland Tourism Printed in the United States Print run 50,000 copies Published March 2022
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Claudio Zemp Director Americas Switzerland Tourism
Switzerland Yodel. Welcome.
Pascal Prinz Director Canada Switzerland Tourism
Oliver Guggisberg Manager Western USA Switzerland Tourism
Why your clients will love Switzerland. Perfect location
Cities & shopping
Switzerland is located in the heart of Europe with over 130 weekly direct flights from many North American cities to Zurich or Geneva and access to Europe's high-speed rail network.
Our cities are clean, modern, diverse and full of history. A wealth of museums, prime shopping and entertainment can conveniently be reached within walking distance.
Public transportation
Pre- & Post-Tours
Trains, buses and boats bring you all over the country, conveniently and safely. Our public transportation system runs like a Swiss watch—smoothly and always punctual!
Switzerland is an ideal pre- and post-tour destination for Rhine River cruises. City stays and Alpine excursions are all within easy reach. Let your clients experience the diversity of Switzerland.
Nature & adventure
Culture & traditions
Enjoy Switzerland's mountains, lakes and rivers the active way, with every summer and winter sport imaginable. Discover unspoiled nature and breathtaking scenery in the heart of the Alps.
Four official languages and four distinctive cultures result in an experience unlike anywhere else. Impressive Roman architecture, contemporary art and internationally renowned events round out every trip.
Clean & Safe. In response to the worldwide Covid-19 pandemic, Switzerland Tourism and the tourism industry associations have created a “Clean & Safe” label. The goal is to strengthen the confidence of our guests in Switzerland as a safe and clean travel destination. When visiting tourism establishments and infrastructures, the label shows your clients that further stringent protocols and protection measures have been applied. With a long-held reputation for being safe, clean and well organized, we are convinced that Switzerland is a natural choice when looking at organizing a post-Covid 19 trip. For more information, please visit: clean-and-safe.ch
Trail runner in Fionnay, Valais
Why your clients will love Switzerland. Switzerland Yodel.
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Road to being a Switzerland Travel Expert. Never stop learning comfortably. E-learning Program "Switzerland Academy" ■
Become a certified Switzerland Travel Expert in only
Bi-weekly Webinars ■
3 hours.
Join our bi-weekly webinars and learn more about Switzerland.
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Get more leads and benefit from additional sales support.
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New modules: Learn more about Swiss culture, Best of Swiss cities, Top attractions of Switzerland.
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Learn how to sell a destination/product.
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New specialization modules: Ticino, Liechtenstein,
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Check the 2022 schedule on the right (page 5).
The Valais/Matterhorn Region and Zermatt.
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Register and join our webinars today:
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Get in touch with our Swiss partners and receive more insights into specific destinations and products.
Sign up: northamerica.switzerlandtravelacademy.ch
MySwitzerland.com/trade
Our online platforms. MySwitzerland.com
Trade Corner
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Check the world's most visited destination home page.
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Explore some of our 900 destinations,
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Check our trade corner, our online trade platform, for training materials, the best Switzerland itineraries,
2,000 hotels, 25,000 vacation apartments,
and our digital "Switzerland Yodel" sales manual.
400 farm stays, 400 bookable offers,
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16,000 events, 2,000 webcams,
Find contact details for our entire team and Swiss destination partners so you can get in touch.
2,100 videos and much more.
MySwitzerland.com/trade
Stay in touch with us. Newsletter
Private Trade Facebook Group
Sign up today for our bi-monthly newsletter that provi-
Welcome to the Trade North America Facebook group of
des you with the latest news and offers from Switzerland.
Switzerland Tourism! This group has been created spe-
MySwitzerland.com/trade
cifically to inspire you about Switzerland and to keep you updated on all the latest developments. As a member of this Switzerland Tourism Trade Facebook group, you will benefit from invaluable tips and insights. Join us: facebook.com/groups/stnatrade
Experience Switzerland. Study Trips ■
We regularly organize trips for eligible travel advisors and tour operators and collaborate closely with the consortia Virtuoso and Signature.
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Study trips are the perfect way to learn more about Switzerland and our products.
Webinars 2022 Thursdays 12pm noon (EST)* Date
Partner/Swiss Partner
February 3
St. Moritz
February 17
Lucerne Tourism
March 3
Jungfrau Region Tourism
March 17
Ticino Tourism
March 31
Graubünden
April 14
Goway
April 21
Bürgenstock Hotels & Resort
May 5
Liechtenstein
May 19
BLS Interlaken Lake Cruises
June 2
Railbookers
June 16
Lake Geneva Region
June 30
Swiss International Air Lines
July 14
St Gallen-Bodensee Tourism
July 28
Audley Travel
August 11
Glacier Express
August 25
Basel Tourism
September 8
Interlaken Tourism
September 29
Valais & Matterhorn Region
October 20
Zurich Tourism
November 3
Europe Express
November 17
Swiss Travel System / Rail Europe
December 15
Schilthorn
*subject to change All webinars are recorded and saved on our Trade Corner: MySwitzerland.com/trade
Be the lucky winner. Graduate from our e-learning program “Switzerland Academy” before November 30, 2022 for a chance to win two flight vouchers to Switzerland, sponsored by Swiss International Air Lines!
Easy to get to Switzerland.
Boeing 777 above the Swiss Alps
SWISS – The Airline of Switzerland As the national airline of Switzerland, SWISS is synonymous with traditional Swiss values. True to its heritage, the company is dedicated to providing the highest quality in all of its products and to offering customers outstanding personal service. As part of the Lufthansa Group and a member of the Star Alliance, SWISS remains faithful to its mission of providing quality air services that link Switzerland with Europe and the rest of the world. We are here for you. Thank you for placing your trust in us. We are committed to offering you a sophisticated and safe travel experience, even in these challenging times. Safety – on the ground, at the airport, and on board – remains our highest priority. swiss.com
Live route network. Always be up to date. SWISS continues to offer the widest range of routes and onward connections. Our website is updated regularly in order to prepare your clients for upcoming travels. swiss.com
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Switzerland Yodel. Easy to get to Switzerland.
Easy to get around.
Gotthard Panorama Express in Flüelen, Central Switzerland The new e-learning program. Become a qualified Swiss Travel System Excellence Expert.
Swiss Travel System - the best way to experience Switzerland Travel by train, bus, or boat—anywhere at anytime. Discover Switzerland’s diversity with ease and comfort on the world’s densest public transport network. Mystsnet.com
Swiss Travel System Excellence Program Become a qualified Swiss Public Transport expert and win prizes! Let Heidi and Peter guide you on a learning journey on this award-winning program. Gain up-to-date know-how in a playful way – from mountain excursions to premium panoramic trains to luggage transport. Mystsnet.com/elearning Gain knowledge about Swiss public transport - easy and fast. Become a qualified expert and even win prizes!
What is it?
An interactive e-learning program: Heidi & Peter take you on a learning journey through the new Swiss Travel System Excellence Program. Expand your know-how and even win attractive prizes.
Why?
To make knowledge accessible easily and quickly: you can playfully build up and expand your knowledge of Switzerland’s public transport every year. You will be able to support your clients professionally and know the ideal public transport products for your travel programs.
How?
Select a module of your choice and begin your learning journey. After successfully completing the 3 courses (Basics, Advanced and Expert) you will receive your diploma as Swiss Travel System Excellence Expert.
Step on board and register now: mystsnet.com/elearning
Swiss Travel Pass The Swiss Travel System offers travelers the opportunity to explore cities and towns, mountains and lakes as well as over 500 museums with just a single ticket – the Swiss Travel Pass. Enjoy independence, flexibility, and comfort.
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For booking and information, visit Rail Europe’s agent website – one-stop-shop for planning and booking point-to-point tickets and the Swiss Travel Pass. agent.raileurope.com
Swiss Travel Pass Customer Need
Right Pass
Price*
Extensive travel through Switzerland
Swiss Travel Pass: 3, 4, 6, 8 or 15 days (consecutive)
from $260 USD / $335 CAD
Flexible travel during one month
Swiss Travel Pass Flex: 3, 4, 8 or 15 days (freely selectable within 1 month)
from $300 USD / $385 CAD
Family travel
Swiss Family Card: Free travel for children under the age of 16 if accompanied by at least one parent who is in possession of a valid Swiss Travel System ticket/pass
free
* Prices based on travel in second class and subject to change based on currency fluctuation. Look out for temporary promotional offers as well as saver tickets and passes.
Easy to get around. Switzerland Yodel.
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Sustainable Switzerland. We are living in the age of sustainability, and the pandemic has increased our desire for authenticity, proximity to nature and considerate consumption. Switzerland has always taken care to strike a balance between the needs of our guests, the needs of the local population, and the needs of the environment. MySwitzerland.com/swisstainable
"Swisstainable" — the Swiss way to travel sustainably Sustainability has been an integral part of corporate management for many Swiss tourism businesses for years. Our sustainability program "Swisstainable" gives a face to these long-standing efforts and motivates more service providers to make their contribution to a more sustainable Swiss tourism. Swisstainable means caring for the environment, promoting respectful interaction, operating responsibly, and pampering guests with high-quality products and services.
Outstanding low-emission transport options Whether on rails, at sea or in the air – the transformation towards zero CO2 emissions in public transport has taken full speed. Since 2013, the Rhaetian Railway has been letting guests experience the UNESCO World Heritage Site "Rhaetian Railway in the Albula/Bernina landscape" with 100% hydroelectric power. The catamaran MobiCat, on the other hand, glides leisurely across Lake Biel on 100% solar power, and with the MNE Ceresio 1931, Switzerland has its first fully electric year-round passenger ship on Lake Lugano. Also in the air, alternative drives are attracting more and more attention. The Staubern cable car, for example, is the world's first battery-powered cable car and takes nature lovers from the Rhine Valley to Alpstein. MNE Ceresio 1931, Lake Lugano
Car-free destinations – the pioneers of slow tourism Trade exhaust fumes and traffic noise for the purest Alpine air and complete tranquility. The 11 car-free destinations in Switzerland give new meaning to the term deceleration. In these villages, travelers get around on foot, by horse-drawn carriage or even by electric cab. The sunny high plateau of Stoos, for example, is reached by the steepest funicular in the world and offers breathtaking views of Lake Lucerne. Not completely traffic-free but emission-free is Zermatt, located at the foot of the unmistakable Matterhorn. Strolling through the old part of Zermatt with its centuries-old houses while surrounded by 13'000 ft / 4,000 m peaks is hard to beat. Wengen, Bernese Oberland
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Switzerland Yodel. Sustainable Switzerland.
Pre/post Rhine River cruise itineraries. Looking to upgrade your clients' Rhine River cruise? Basel in Northern Switzerland is the starting and ending point for Rhine River cruises, making Switzerland an ideal pre- and post-tour destination. To help your clients have an even more memorable experience while in Europe, we have put together 3-, 5- and 7-day itinerary suggestions, offering an ideal mix between city stays and Alpine excursions, all within short distances. Even if your clients aren't on a river cruise, these itinerary suggestions are a great source of inspiration for any Switzerland trip and the starting point can easily be changed to any destination! Basel – Lucerne – Jungfrau Region – Zurich
3-day ‘Swiss Cross’ itinerary Inspired by our national flag, this 3-day itinerary highlights the best of Switzerland. A scenic train experience takes your clients from Basel to Lucerne. From there the journey continues to Interlaken in the Jungfrau Region. On the last day, a train ride via Bern brings them to Zurich. Mt. Pilatus cable car, Lake Lucerne Region
Montreux – Jungfrau Region – Lucerne – Zurich
5-day ‘Classic Switzerland’ itinerary In this itinerary your clients will travel to the Frenchand German-speaking regions in Switzerland. From Basel the journey goes to Montreux, Lake Geneva. The next day a scenic train ride with the GoldenPass Line brings them to Interlaken and then on to Lucerne. On their last day, they continue to Zurich. Jungfraujoch, Bernese Oberland
Lausanne – Zermatt – Lugano – Lucerne – Zurich
7-day ‘Four Languages’ itinerary Your clients will travel to all four language regions in Switzerland. They will travel by train to the Olympic capital Lausanne, the famous terraced vineyards of Lavaux, and onto Zermatt. The Glacier Express will bring them to St. Moritz. From there they will travel to Lugano, then to Lucerne and finally to Zurich. Mt. San Salvatore, Lugano
For further inspiration and itinerary suggestions, please visit: MySwitzerland.com/itinerary Pre/post Rhine River cruise itineraries. Switzerland Yodel.
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Switzerland's holiday magic. Did you know that Switzerland was voted to have the best Christmas market in Europe in 2021 (by the travel website “European Best Destinations”)? During the run-up to Christmas many Swiss cities are illuminated with colorful lights and the aroma of seasonal culinary specialties fill the streets. Discover Switzerland's most enchanting Christmas markets and get ready to experience moments of pure magic. Zurich (November 25 to December 23, 2022) In Zurich, there is a Christmas market to suit each and every taste – from Zurich’s oldest Christmas market in the picturesque Old Town, to the more contemporary indoor market next to the sparkling Swarovski Christmas tree at Zurich Main Train Station, to the urban “Wienachtsdorf” Christmas village on Sechseläutenplatz near Bellevue, located on the lakeside, which annually enchants visitors and locals. Around 100 stalls form a vibrant and convivial Christmas village against the spectacular backdrop of the Opera House. Sechseläutenplatz, Zürich
Montreux (November 24 to December 24, 2022) Considered one of the most fascinating in Europe, Montreux's Christmas market is distinguished by an exotic Christmas atmosphere, among the palm trees of the Riviera. For a month, the shores of the lake welcome more than 170 merchants, artisans and restaurateurs installed in illuminated chalets. An enchantment for all visitors, especially when Santa Claus flies over the Christmas village in his sleigh against the backdrop of Lake Geneva and a magical sunset.
On the shore of Lake Geneva, Montreux
Basel (November 24 to December 23, 2022) The Basel Christmas market at Barfüsserplatz and Münsterplatz, centrally located in the heart of the festively decorated Old Town, is one of the prettiest and largest in Switzerland. Basel, crossed by the Rhine River, offers a special charm during the Christmas period. It's no coincidence that in 2021 Basel was awarded Europe’s best Christmas market! The magnificent Christmas tree on Münsterplatz is an absolute must-see, as it was adorned with unique ornaments by the renowned decorator Johann Wanner. For more information about Switzerland's holiday magic, please visit: MySwitzerland.com/christmasmarkets
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Switzerland Yodel. Switzerland's holiday magic.
Münsterplatz, Basel
Destinations and tourist attractions. It doesn’t matter whether you are looking for sun, snow, fresh air or sustainable boutique towns. Our premium Swiss destinations and tourist attractions are tailored to your clients' needs and await to be explored.
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Zurich.
Zurich for the sophisticated
Highlights
In Zurich, inquisitive urban explorers can witness the contrast between 2,000 years of history and modern, lively neighborhoods abounding in art, culture, and gastronomy – all the while surrounded by lush forests and the deep-blue Lake Zurich. In addition, the cityscape is characterized by more than 100 museums and 50 galleries. Zurich is the ideal base from which to explore the Swiss Alps.
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Zurich’s Old Town on Lake Zurich
Zurich is proud of the impressive new Kunsthaus Zürich extension, which opened in October 2021. Designed by David Chipperfield Architects Berlin, the extension makes the Kunsthaus the largest art museum in Switzerland. On show are important works from the 13th century to the present day. Just a few minutes away from the Old Town of Zurich, chocolate lovers will find the new Lindt Home of Chocolate on Lake Zurich, featuring an interactive museum, a café selling Lindt specialties, the world’s biggest Lindt store, a giant chocolate fountain, and workshop rooms and courses. Upon arriving in Switzerland, passengers will find a brand-new urban quarter directly opposite Zurich Airport: The Circle, designed by Riken Yamamoto, comprises two hotels, a convention center, numerous stores and restaurants, international and national companies, medical services, and a large nature park.
Zürich Tourism +41 44 215 40 00 trade@zuerich.com www.zuerich.com www.zuerich.com/trade Destinations. Switzerland Yodel.
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Lucerne – Lake Lucerne Region.
Chapel Bridge, Lucerne
The city. The lake. The mountains.
Highlights
Lucerne is Switzerland because it encompasses all the merits of our country: The City. The Lake. The Mountains. Immerse yourself in this town, enjoy the magnificent landscape, stroll along the quays and don’t be surprised when you feel you never want to leave. Just as fascinating as the charming city of Lucerne is the surrounding area. The Lucerne – Lake Lucerne Region with its unique mountain and lake landscape offers countless options for excursions in summer and winter. The abundance of excursion destinations just a short trip away from Lucerne and wide array of transportation options, such as steamboats, railways, PostBuses and cogwheel and cable railways, are unique.
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Overlooking Lake Lucerne from Mt. Rigi
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Switzerland Yodel. Destinations.
Swiss Museum of Transport - Edutainment at its best in a unique world of mobility. Enjoy a scenic lunch cruise on Lake Lucerne; cruise included in the Swiss Travel Pass. Discover Mt. Pilatus on the famous Golden Round Trip. Mount Rigi – the perfect fusion of historical and modern traveling to Switzerland’s No. 1 visited mountain. Mount Titlis – from Alpine meadows to eternal snow. Enjoy a day full of outdoor adventures and breathtaking panoramic views on the region’s highest vantage point. Discover Andermatt and book your four -star superior base camp for all activities in the mountains.
Lucerne Tourism +41 41 227 17 06 sales@luzern.com www.luzern.com www.luzern.com/trade
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BLS Interlaken Lake Cruise.
Lake Thun and Lake Brienz: 2 lakes, endless experiences BLS Lake Cruise operates boat tours on the lakes around Interlaken and the Jungfrau Region. Each lake is frequented by various sightseeing boats and historic paddle steamers. The boat rides are an easy to handle excursion for everyone as well as a great added-value transfer from Interlaken to Luzern, Montreux or other destinations. Highlights ■
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Two beautiful lakes located centrally in Switzerland with the destination Interlaken.
Vintage paddle steamer “Blümlisalp” on lake Thun
Fleet of 12 boats, including two historic paddle steamers (one on each lake). Breathtaking mountain panorama of the Jungfrau gion.
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Lots of lakeside attractions and sights for all age groups. Year-round boat cruises on Lake Thun (April to October on Lake Brienz).
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BLS Interlaken Lake Cruise +41 58 327 48 11 sales@bls.ch www.bls.ch/boat
Interlaken.
Switzerland in one place
Highlights
Enjoy holidays packed with variety in Interlaken. Between turquoise Lake Brienz and deep-blue Lake Thun at the foot of three majestic peaks – the Eiger, Mönch and Jungfrau – experience the magnificent blooms of spring, the adventures of summer, the colors of fall and atmospheric winters in the heart of Switzerland.
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Paragliding above Interlaken, Bernese Oberland
Interlaken is famous far beyond the country's borders as the No. 1 destination for adventure in Europe. The perfect starting point for popular activities like hiking or excursions such as Jungfraujoch – Top of Europe. Splendid castles set in beautiful parkland are the heart of the Lake Thun region. The paddle steamer "Blümlisalp" makes a trip on Lake Thun nostalgic and relaxing at once. The Ballenberg Swiss Open-Air Museum provides insights into the rich cultural heritage of Switzerland. The Brienz Rothorn Railway – the steam rack railway offers breathtaking views of turquoise Lake Brienz and snow-covered mountains. Inquire about the sausage steamer – only in Switzerland.
Interlaken Tourism +41 33 826 53 00 sales@interlakentourism.ch www.interlaken.ch Destinations. Switzerland Yodel.
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Jungfrau Region.
Unique. Varied.
Highlights
Three imposing mountains: Eiger, Mönch and Jungfrau. Five charming villages: Grindelwald, Wengen, Mürren, Lauterbrunnen and Haslital. One outstanding holiday destination: the Jungfrau Region. No matter whether you visit it in a group or alone, with sports or relaxation in mind, you’ll find your ideal activity and accommodation.
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Eiger, Mönch and Jungfrau mountains, Bernese Oberland
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Mürren & Wengen: Soak up the silence and pure mountain air in car-free mountain villages. Grindelwald: Mountains close enough to touch. Lauterbrunnen: Valley of 72 waterfalls. Dozens of streams plunge in a free fall over vertical cliffs. Haslital: Perfect for families seeking relaxation and adventure.
Jungfrau Region Tourism +41 33 521 43 40 sales@jungfrauregion.swiss www.jungfrauregion.swiss
Jungfrau Railways.
Jungfraujoch – Top of Europe The Jungfrau Railway Group offers its guests amazing mountain experiences and beautiful train journeys. The main offer is the journey to the highest railway station in Europe the Jungfraujoch – Top of Europe. The Jungfrau railway route is one of the most impressive achievements and was opened in 1912 after 16 years of construction. Highlights ■
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Jungfraujoch – Top of Europe: Standing on the Jungfraujoch at 11,330 ft / 3,454 m altitude, you can feel this is a different world. It's one you have to experience. Grindelwald-Mt. First: Feel the wind in your hair on two Flying Fox zip lines, crossing the suspension bridge of the First Cliff Walk or riding in the agile mountain carts or Trottibikes scooters. Come and find your adventure.
Jungfraujoch – Top of Europe, Bernese Oberland
Schynige Platte: Everyone starts to slow down the pace. If they have not already done so, they will on the historic Schynige Platte Railway or later in the restaurant with its breathtaking view. Harder Kulm: Restaurant Harder Kulm looks like a castle. But you don't need to be a king to eat here – just take a seat in the funicular and ascend Interlaken's own mountain.
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Jungfrau Railways +41 33 828 71 11 sales@jungfrau.ch www.jungfrau.ch
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Schilthorn – Piz Gloria.
Enjoy the Swiss Skyline: Eiger, Mönch, Jungfrau The Schilthorn region offers the ultimate mountain experience. The Schilthorn summit (9,744 ft / 2,970 m) has unparalleled panoramic views of the Eiger, Mönch and Jungfrau peaks – a UNESCO Natural World Heritage site – making it a memorable excursion!
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Schilthorn - Piz Gloria, Bernese Oberland
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Schilthorn: Experience the James Bond film location of "On Her Majesty's Secret Service" with the 007 Walk of Fame, the interactive Bond World, and marvel at a spectacular Alpine panorama. Piz Gloria: Begin your day with brunch at the 360º-revolving restaurant atop Schilthorn that glides by 200 mountain peaks. Birg: Both Skyline Walk platform and Thrill Walk cliff path offer exhilarating views overlooking a vertical precipice. Allmendhubel: Panoramic restaurant, Flower Trail, children's adventure playground Flower Park and endless hiking trails for everyone. Mürren: Enjoy the charming Alpine village of Mürren at the foot of the Schilthorn. The car-free resort offers a relaxing atmosphere to unwind on one of its sunny terraces above the Lauterbrunnen Valley.
Schilthorn Cableway Ltd. +41 33 826 00 07 info@schilthorn.ch www.schilthorn.ch
Geneva & Lake Geneva Region.
Where the lake meets the Alps The region extends from the international city of Geneva to the Jura Mountains, the Vaudoise Alps and along crystal–clear waters of Lake Geneva. Not to be missed are Geneva’s famous fountain, the Jet d’Eau, and the terraced vineyards of Lavaux – a UNESCO World Heritage site between Lausanne and Montreux. Eating and drinking in a setting of authenticity and conviviality is a lifestyle in the Lake Geneva Region, a true heaven for all wine and gastronomy connoisseurs. Highlights ■
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Geneva's Old Town is one of the largest in Europe with 2,000 years of history.
Bird's-eye view of Geneva
CERN is the most sophisticated physics research centers in the world. The International Red Cross & Red Crescent Museum offers a glimpse into the humanitarian history of Geneva. Chillon Castle and Chaplin’s World: Two landmarks near the Swiss Riviera resort of Montreux. The Olympic Museum and Plateforme 10, a new art district, in Lausanne.
Geneva & Lake Geneva Region info@vaud-promotion.ch www.geneve.com www.lake-geneva-region.ch Destinations. Switzerland Yodel.
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VALAIS – Matterhorn Region.
Gornergrat Bahn – The Matterhorn Railway
Just one partner for all your needs
Highlights
We are the trade arm of the regional tourism board of the Valais region and the ideal partner for all tour operators, travel agents, DMCs, and other travel-related companies that want to include the most desirable destinations of the Swiss Alps in their product selection. Our market manager Mario Braide has extensive knowledge of the region’s destinations and products and will be happy to assist you in creating unique itineraries for the VALAIS – Matterhorn Region. Tell us about your objectives and we will create the perfect travel package. We are your one-stop solution for product recommendations, bookings, logistics and billing. Our team can get you the best available prices at net rates and provide you with top-notch customer service, before, during and after your customers’ stay in our region.
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Portes du Soleil ski area with Dents du Midi
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Switzerland Yodel. Destinations.
Gornergrat – the best viewpoint of the Matterhorn. Glacier Express – the slowest express train in the world. Aletsch Glacier – the longest glacier in the Alps and a UNESCO World Heritage site. Leukerbad – the largest thermal spa resort in the Alps. Four top ski areas – 4 Vallées, Crans-Montana, Portes du Soleil, Saas-Fee. Barryland – visit the famous St Bernard dogs in Martigny. For your bookings – just one contact for all your needs.
Matterhorn Region Mario Braide, Market Manager USA & Canada mario.braide@matterhornregion.ch booking@matterhornregion.ch www.matterhornregion.ch
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Ticino Region.
Morcote, Lago di Lugano, Ticino © david&kathrin Photogtraphy and Film GmbH
Lugano, Ascona-Locarno, Bellinzona
Highlights
Ticino, the part of Switzerland where people speak Italian and the climate is mild throughout the year. An immense world enclosed in a small region rich of contrasts: palm trees and glaciers, lakes and mountains, gourmet restaurants and grottos, trends and traditions. Here quality and efficiency are Swiss, whereas the lifestyle is Italian. Be seduced by the many suggestive spots, the colors and the flavors of the "Dolce Vita" that make this land unique and unforgettable.
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Ascona, Lago Maggiore, Ticino
Ticino Ticket: enjoy free public transportation in the whole region and benefit from many discounts on different attractions. Three Castles of Bellinzona: an impressive UNESCO World Heritage site. Valle Verzasca: an emerald-green river winds its way through the wild valley past historic villages. White Merlot: a must-try! Nowhere else in the world will you find it. Become a chef and learn how to make a real risotto with our Cruise & Cook class.
Ticino Tourism +41 91 825 70 56 trade@ticino.ch www.ticino.ch www.trade.ticino.ch Destinations. Switzerland Yodel.
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Visit Graubunden.
Endless adventures for everyone Graubunden: A place of bright green valleys, snow-capped peaks and shimmering Alpine lakes, where days are spent hiking among the craggy ravines of the Rhine Gorge (otherwise known as the little Swiss Grand Canyon), experiencing the ultimate in thermal water healing at one of its many world-renowned spas, or taking a train through glacial landscapes so supremely beautiful that it’s aptly been titled among the most spectacular train journeys in the world. Rhine Gorge © Graubunden Tourism – Daniel Geiger
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Glacier Express.
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Swiss National Park.
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Rhine Gorge.
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Landwasser Viaduct. Graubunden Tourism contact@visitgraubunden.com www.visitgraubunden.com
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St. Moritz.
Where lifestyle, sports and nature blend
Highlights
As the cradle of winter tourism, St. Moritz has demonstrated its pioneering spirit through the ages. The Alpine town is a stage for artists and trendsetters and home to an impressive number of international galleries. St. Moritz boasts Europe’s highest luxury shopping street – a paradise for shoppers and in a class of its own.
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View of St. Moritz and Lake St. Moritz
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On the free guided village tour of St. Moritz, there are previously unknown things to discover. The Olympia Bob Run has been offering guest rides from St. Moritz to Celerina since the end of the 1930s. A private guided snowshoe tour through the magical forests of St. Moritz and Engadin. Followed by a delicious aperitif on a frozen lake in a winter wonderland. Learn how to sail on Lake St. Moritz amidst the unique mountain scenery. Enjoy a fantastic 5-course gourmet dinner served in a secret location. As St. Moritz slowly begins to awaken, practice morning yoga under the open sky.
Engadin St. Moritz Tourismus AG +41 81 830 00 01 salesstmoritz@stmoritz.com www.stmoritz.com
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Liechtenstein.
Princely moments Located in the heart of Europe between Switzerland and Austria, Liechtenstein’s 62 mi² / 160 km² are well worth discovering. Liechtenstein is the sixth-smallest country in the world. The principality is a constitutional hereditary monarchy on a parliamentary and democratic basis. Pure nature, hiking trails, impressive modern and traditional architecture and fascinating museums are waiting to be discovered. Highlights ■
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The Liechtenstein Trail: Discover all 46.6 miles/75 kilometers in 3 to 6 days on foot or e-bike with our award-winning LIstory-App.
Vaduz Castle: residence of the princely family
Visit Liechtenstein’s vineyards on a guided tour or enjoy an exclusive wine tasting at the Princely Winery. Discover the Treasure Chamber, one out of five museums side by side in the capital Vaduz. Take a 35-minute ride on the Citytrain and visit Vaduz Castle virtually in the Princely Theatre. Visit the Galina Falconry and meet the fantastic birds of prey including a golden eagle.
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Liechtenstein Marketing +423 239 63 63 info@liechtenstein.li www.tourismus.li
St.Gallen-Lake Constance.
St.Gallen – since 612
Highlights
St.Gallen was founded by the Irish monk Gallus in 612. The monastery was one of the most important in the Middle Ages and is now a UNESCO World Heritage Site. The abbey library is the third oldest library in the world and inspires with its baroque hall and over 170,000 books and 2,000 manuscripts. St.Gallen is a must for city travelers.
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The Abbey Library
UNESCO World Heritage Site: Abbey District with Abbey Library and around 30,000 medieval books and writings (total inventory: 175,000 volumes, 2,000 manuscripts and 1,000 incunabula). Original St.Gallen monastery plan (oldest of its kind) from the 9th century in the exhibition hall in the monastery district. Picturesque old town just a few minutes' walk from St.Gallen main station. Textile city with world-famous textile companies and brands. Award-winning St.Gallen beer and bratwurst tradition and culture. The adjacent Rhine Valley is known for its wines and regional products (blue potatoes).
St.Gallen-Bodensee Tourism +41 71 227 37 37 info@st.gallen-bodensee.ch www.st.gallen-bodensee.ch Destinations. Switzerland Yodel.
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Basel.
Art, Culture, and Architecture Bordering the area of Switzerland, France, and Germany, Basel is the perfect place to embark on a fascinating journey through the world of art. An exceptional density of museums, the world’s largest art fair, and a lively, young art scene make Basel a compact city of culture with an appeal that reaches well beyond Europe. On a walk through Basel, you can take in the atmosphere of the secluded alleyways of the old town. Highlights ■
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Basel has three terminals for Rhine River cruise ships, and many international airlines fly to EuroAirport, just 15 minutes from the city center.
Christmas market in Basel
The free BaselCard entitles hotel guests to free local public transportation, free Wi-Fi, and 50% discount on numerous activities. Art Basel with the world’s leading contemporary art galleries (June 16 to 19, 2022). The Basel Christmas market is one of the prettiest and largest Christmas markets in Switzerland and was also voted the most popular Christmas market in Europe (November 24 to December 23, 2022).
Basel Tourism +41 (0)61 268 68 85 natascha.martin@basel.com www.basel.com/traveltrade
SWISS PANORAMA
ZURICH - LUCERNE - GRINDELWALD - MONTREUX - GENEVA Explore the Mountains, Cities, and Culture of Switzerland!
10 DAYS / 9 NIGHTS A memorable journey through Switzerland, enjoying all the charm and diversity this unique country has to offer.
Experience Switzerland By Rail
3 Night Stay In Alpine Grindelwald
Explore 5 Historic Swiss Cities AVANTIDESTINATIONS.COM | 800 . 422 . 5053
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Strategic partners. Kambly Experience - Cookie Heaven Switzerland’s most popular cookie brand invites you to discover the secrets of fine cookie making. Taste as many cookies as you like, visit the show confectionery and café and explore the history of this iconic, family run Swiss brand. Baking workshops for groups and families can be booked in advance. Kambly Experience Muehlestrasse 8 CH-3555 Trubschachen +41 34 495 02 22 kambly.com
Swiss Education Group Imagine studying in a castle overlooking the alps! Here is the birthplace of hospitality and some of the top schools in the world, with our colleges leading in hospitality, business and culinary arts. Swiss Education Group +1 514 876 9002 swisseducation.com
flyender: fast, reliable, convenient flyender by ender diagnostics is an experienced provider of comprehensive screening concepts for various fields of application and fast RT PCR tests. The Swiss diagnostics company runs four test centers at Zurich Airport with result availability in 45 minutes, enabling safe travel for all. ender diagnostics ag Freiburgstrasse 251 CH-3018 Bern +41 79 356 18 14 fly.enderdiagnostics.com
Mammut Alpine School The Mammut Alpine School offers a wide range of unique mountain experiences throughout the Swiss Alps, summer and winter, combined with the best equipment for each outdoor activity. Mammut Alpine School +41 62 769 81 83 alpineschool@mammut.com mammutalpineschool.com
Strategic partners. Switzerland Yodel.
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The Grand Tour of Switzerland. No.1 road trip of the Alps The Grand Tour of Switzerland combines the highlights of Switzerland in one single journey. The route takes you through four linguistic regions, crosses five Alpine passes, taking you to 13 UNESCO World Heritage sites, two biospheres and along the banks of 22 lakes. Have fun on your unforgettable voyage of discovery!
Grand Tour statistics Inspiring: the surprising diversity along the route Highlights: 46 top attractions, including 13 UNESCO World Heritage sites and two biospheres Length: 1,021 miles / 1,643 kilometers Highest point: Furka Pass, 2,429 m a.s.l. / 7,969 ft Lowest point: Lake Maggiore, 193 m a.s.l. / 633 ft Lakes along the route: 22 lakes bigger than 0.5 km2 / 123 acres Recommended travel season: April–October (Alpine passes may be closed during winter months)
E-Grand Tour The Grand Tour of Switzerland is the world’s first road trip for electric vehicles. A close-knit network of charging stations connects the entire route, guaranteeing over 1,021 miles / 1,643 kilometers of relaxing, eco-friendly riding pleasure. MySwitzerland.com/e-grandtour Hotels along the Grand Tour The excellent Grand Tour hotels along the route offer everything guests could need to fully relax after a day of touring. Check out our recommendations: MySwitzerland.com/grandtourhotels
9-Day Grand Tour Package The bookable package from STC (switzerlandtravelcentre.com/en) allows guests to take the Grand Tour of Switzerland for nine days with or without a car rental and spend the night in selected hotels of the chosen category along the route. MySwitzerland.com/grandtouroffers New (from May 2022): Grand Tour app The Grand Tour app is the ideal digital companion while on the Grand Tour of Switzerland, supporting travelers in planning and navigating our Swiss road trip. Let the Grand Tour app guide you to Switzerland’s greatest highlights, and visit our Grand Tour photo spots – the most beautiful viewpoints for unforgettable holiday snaps. MySwitzerland.com/grandtourapp Where to book These North American tour operators offer Grand Tour of Switzerland packages: ■ ■ ■ ■ ■ ■
Avanti Destinations – avantidestinations.com Cosmos – cosmos.com Exotik Tours – exotiktours.com Goway – travel.goway.com KeyTours Vacations – keytours.com Magic Switzerland – magicswitzerland.com
Have we sparked your interest? Further information on planning your tour can be found at MySwitzerland.com/grandtour
Car rental Europcar is the leading car rental company in Switzerland. The company has over 90 stations with up to 5,500 cars available for rent: the perfect car for every occasion, from small cars to vans, from luxury limousines to off-roaders and from convertibles to four-wheel drives. Hertz Switzerland has over 125 models from more than 25 brand names with an average age of just three months.
Crossing the Julier Pass
The Grand Tour of Switzerland. Switzerland Yodel.
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Paris ~ 3 hrs
Amsterdam ~ 7.5 hrs
Frankfurt ~ 4 hrs
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Germany Rhein Limm
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Baden
Liestal
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Solothurn
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Thun
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Milano ~ 4 hrs Grand-St-Bernard
Italy
The top Premium Panoramic Trains and scenic routes 1 2 3 4 5 6 7
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Glacier Express: Zermatt–Brig–Andermatt–Disentis–Chur–St. Moritz Bernina Express: Chur–St. Moritz–Bernina Pass–Tirano. The section Tirano-Lugano is by bus, operated only in summer GoldenPass Line: Montreux–Zweisimmen–Interlaken Gotthard Panorama Express: Lucerne–Flüelen (by boat)–St. Gotthard–Bellinzona–Locarno/Lugano Voralpen Express: Lucerne–Rapperswil–St.Gallen Palm Express: St. Moritz–Maloja Pass–Chiavenna–Lugano (by bus) Chocolate and Cheese trains: roundtrip excursions Switzerland Yodel. Map.
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Munich ~ 4 hrs
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B o de n
Th ur Töss
Vienna ~ 8 hrs
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Herisau Appenzell
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Principality of Liechtenstein
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Grand Tour of Switzerland (by car) Grand Train Tour of Switzerland
Milano/Como ~ 1 hr
The Grand Tour is signposted in a clockwise direction.
Map. Switzerland Yodel.
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The Grand Train Tour of Switzerland.
Lake Brienz, Luzern-Interlaken Express
The Grand Train Tour of Switzerland combines all premium panoramic lines into one unique route. Spanning a total of 795 miles (1,280 kilometers), the highlights of Swiss trains can be experienced throughout the year. Travelers can start at any given point along the route – there is no prescribed direction or duration. Best of all: the tour can be experienced with one single ticket, the Swiss Travel Pass. Mountain excursions. A journey through Switzerland without a mountain excursion? Unthinkable! A great number of mountain excursions can be comfortably combined with the Grand Train Tour of Switzerland. Not only that – on most routes, holders of a Swiss Travel System ticket pay only half price.
Theme trains. Take the Cheese train (all year, except July and August), a truly singular day trip from Montreux or Zweisimmen to Château-d'Oex, and enjoy a delicious cheese fondue. Or take the Chocolate train (seasonal from May to September): This day excursion starts on the GoldenPass Line, connects with the Gruyère region, and ends with chocolate tasting at the Cailler-Nestlé chocolate factory. Cookie Train (all year): A scenic train ride that connects Bern, Lucerne and Interlaken with a visit to the Kambly Experience, a show confectionary, where secrets of the art of pastry making are revealed.
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Glacier Express with Excellence Class. Alpine chic on board of the Glacier Express Riding the Glacier Express is now more comfortable than ever. After an extensive makeover, guests are welcomed in a stylish new interior, based on the existing Excellence Class design and technology. Windows, that can be opened, have been added at the entrance doors as well as the bar car for those perfect photo-ops.
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3 classes – 1st, 2nd and Excellence Class.
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Food and beverage service at your seat.
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Glacier Express, Second Class car
Modern customer information system with built-in infotainment, 8 languages available (DE/FR/EN/IT/JP/CH/KR/THAI).
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Additional information about the trip on your own tablet.
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Power outlets at each seat.
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Sun protection film on the skylights.
Glacier Express +41 81 288 65 25 info@glacierexpress.ch www.glacierexpress.ch/en
Gotthard Panorama Express. Your personal panoramic journey by boat and train When the journey turns into a great experience – history comes alive on the Gotthard Panorama Express: a unique combination of boat cruise and train ride. From the Ticino in the south right through the heart of Switzerland and the Gotthard tunnel, built in 1882, over the Alps towards the north. Local tour guides on board of the train make the difference. Passengers enjoy first-hand presentations about history, myths and legends. Highlights ■
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In-person presentations and information from on-board tour guide.
From the steamboat to the train in Flüelen
Rail journey in 1st class panoramic coaches only. Operates Tuesdays to Sundays from April 15 to October 16, 2022. Lugano/Bellinzona to Flüelen by train. Flüelen to Lucerne by steamboat. Lugano/Bellinzona to Arth-Goldau by train with connection to Rigi Railways.
Gotthard Panorama Express +41 51 225 78 16 sales-gopex@sbb.ch www.sbb.ch/en Scenic trains. Switzerland Yodel.
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Swiss hospitality.
Grandhotel Giessback, Brienz
Swiss hospitality has been looking after guests for centuries and knows how to cater to every taste. You'll find hotels recommended by Switzerland Tourism in different star categories for each of the following hotel groups. Find the perfect hotels for your clients on pages 29 - 37 and MySwitzerland.com/hotels
Boutique & Design Hotels
Spa & Vitality Hotels
Every Boutique & Design Hotel is unique: all the hotels focus on the aesthetics, interior design and service quality.
Whether you are looking for a sensuous spa, mystic bathing temple or medicinal herb garden, these hotels offer a bit of heaven on earth.
Swiss Bike Hotels
Swiss Deluxe Hotels
Whether you prefer street cycling, mountain biking or leisure riding, most hosts are themselves cycling enthusiasts and offer top-notch service.
Timeless elegance, a natural grandeur and stateof-the-art comfort in a luxurious setting: these hotels are the pinnacle of the hotel industry.
Typically Swiss Hotels
Swiss Historic Hotels
From chic modern hideaways in city centers to historic palace hotels on lakeshores, each hotel offers an experience that is typically Swiss.
Immerse yourself in history and the ambiance of times gone by – in a late baroque guesthouse or a Grand Hotel from the Belle Époque.
Swiss Family Hotels & Lodgings
Snow Sports Hotels
From campsites and youth hostels to chalets and fivestar hotels – all are geared towards families’ needs. Children can be children here, and parents can find time for themselves for a change.
These accommodation options are heaven for winter sports enthusiasts – relax after an action-packed day on the slopes, get your equipment serviced and be the first one on the mountain the next day.
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31 Hotels for you. We proudly present a selection of 31 hotels throughout Switzerland.
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Hotel City Zürich à Zurich Modern yet cozy: this superior boutique hotel in the bustling heart of Zurich has a young soul. Thanks to different colors and style elements, each of the 60 rooms is unique.
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Boutique & Design Hotels hotelcity@hotelcity.ch +41 44 217 17 17 www.hotelcity.ch
Park Hyatt Zürich Ä Zurich
This hotel is the ideal setting for classical modern and contemporary art. A total of 92 works by renowned artists are showcased in the public areas of the luxury hotel.
Boutique & Design Hotels zurich.park@hyatt.com +41 43 883 12 34 www.parkhyattzurich.com
Swiss hospitality. Switzerland Yodel.
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2
Einstein St.Gallen À St.Gallen The Einstein has two restaurants, Einstein Gourmet and Bistro St.Gallen, a bar with cigar lounge and a modern fitness and wellness area. It's centrally located in the UNESCO World Heritage Abbey District.
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Tschuggen Grand Hotel Ä Arosa
Regeneration for body and soul, conscious enjoyment and authentic immersion in the region. Five restaurants take care of guests' culinary well-being, and the Tschuggen Express brings them directly to the ski runs or hiking trails. Not to mention one of the most impressive wellness areas in Europe set in a stunning mountain landscape.
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Spa & Vitality Hotels Snow Sports Hotels Swiss Deluxe Hotels reservations@tschuggen.ch +41 81 378 99 99 www.tschuggen.ch
Valsana Hotel Arosa À Arosa The Valsana Hotel lies in the heart of Arosa and offers stunning mountain views. With innovative technology, this fashionable carbon-neutral hotel is the last word in sustainability. All of the rooms, suites and apartments are charmingly decorated using natural materials.
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Grand Hotel Kronenhof
Historic hotel with glacier views. Rooms and salons are tastefully furnished with care and elegance, and the attentive service is discrete. The hotel offers an ultra-modern spa as well as the gourmet restaurant "Kronenstübli". The latest renovation was done in 2021.
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Typically Swiss Hotels info@einstein.ch +41 71 227 55 55 www.einstein.ch
Ä
Pontresina
Swiss Deluxe Hotel Swiss Family Hotels & Lodgings info@kronenhof.com +41 81 830 30 30 www.kronenhof.com
Switzerland Yodel. Swiss hospitality.
Swiss Bike Hotels Snow Sports Hotels info@valsana.ch +41 81 378 63 63 www.valsana.ch
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Hotel Waldhaus
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Sils For many guests the Waldhaus and its surroundings have always meant pleasure, tranquility and art combined in one: this fabulous address impresses with its prestigious salons, superb location and views of the Upper Engadin. The family-run hotel is also known for its cultural and culinary activities program.
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Carlton Hotel St. Moritz Ä St. Moritz
This boutique hotel emphasizes its superiority with effortless and newly defined luxury. This gem with its invigorating 13,000 ft2 / 1,200 m2 Carlton spa offers spectacular views over the lake and Engadin mountains.
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Swiss Deluxe Hotels Boutique & Design Hotels Spa & Vitality Hotels Snow Sports Hotels info@carlton-stmoritz.ch +41 81 836 70 00 www.carlton-stmoritz.ch
Kulm Hotel Ä St. Moritz This luxury hotel with its rich tradition and its views of the lake is situated in the heart of St. Moritz. It is also the perfect place for uncomplicated family holidays. Guests enjoy sophisticated gourmet cuisine in seven different restaurants and bars.
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Swiss Historic Hotels mail@waldhaus-sils.ch +41 81 838 51 00 www.waldhaus-sils.ch
Swiss Deluxe Hotels info@kulm.com +41 81 836 80 00 www.kulm.com
7132 HotelÄ Vals
The hotel is a place unto itself in every aspect. The rooms were designed by four world-renowned architects. The mystic atmosphere and highly mineralized spring water make a stay in the thermal baths of the 7132 Hotel a deeply relaxing experience.
Boutique & Design Hotels Spa & Vitality Hotels Inspiring Meeting Hotels hotel@7132.com +41 58 713 20 00 www.7132.com
Swiss hospitality. Switzerland Yodel.
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Hotel Eden Roc Ascona Ä Ascona Located directly on Lake Maggiore, the Hotel Eden Roc offers wellness, gourmet cuisine at star level, and stylishly furnished designer rooms. A private beach and the Kneipp path with stones from the local river ensure relaxation.
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Hotel Belvedere Locarno À Locarno
The hotel is located just a few minutes' walk from the Piazza Grande and the lake shore. It combines a stylish atmosphere with a modern design. All rooms and suites have views of Lago Maggiore, Locarno and the surrounding mountains.
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Inspiring Meeting Hotels info@belvedere-locarno.com +41 91 751 03 63 www.belvedere-locarno.com
Grand Hotel Villa Castagnola Ä Lugano The stylish villa is located on the shores of Lake Lugano amidst a large subtropical park. Since 1885, it has been a place where culture, style, culinary arts and well-being meet at the highest level.
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Typically Swiss Hotels info@villacastagnola.com +41 91 973 25 55 www.villacastagnola.com
International au Lac Historic Lakeside Hotel à Lugano
Steeped in tradition, the International au Lac Hotel has been in family hands since 1906 and is within walking distance from the railway station. Stay in one of its elegantly furnished, air-conditioned rooms and relax at the swimming pool in the lush green garden. Parking is a great plus.
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Spa & Vitality Hotels Swiss Deluxe Hotels info@edenroc.ch +41 91 785 71 71 www.edenroc.ch
Typically Swiss Hotels info@hotel-international.ch +41 91 922 75 41 www.hotel-international.ch
Switzerland Yodel. Swiss hospitality.
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Le Mirabeau Hotel & Spa À Zermatt The quiet but central Mirabeau offers a unique resort experience thanks to its extensive gastronomic offerings featuring several restaurants and bars; and superb wellness facilities, complemented by magnificent views of the Matterhorn.
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The Omnia Ä Zermatt
Located in the heart of Zermatt, The Omnia overlooks the resort from a 150-foot-high rocky outcrop. An elevator transports guests through a tunnel onto the rock, allowing them to float into the lobby. Open fireplaces create a cozy atmosphere and the uplifting spa area boasts views of the Matterhorn.
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Boutique & Design Hotels info@the-omnia.com +41 27 966 71 71 www.the-omnia.com
Hotel Bristol À Geneva The former 19th-century private residence is now an oasis of peace in the center of Geneva. It exudes a friendly and luxurious atmosphere and houses one of the city’s best restaurants.
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Spa & Vitality Hotels Snow Sports Hotels info@hotel-mirabeau.ch +41 27 966 26 60 www.hotel-mirabeau.ch
Royal Savoy Hotel & Spa
A luxury Art Nouveau hotel with 196 splendid rooms and suites, split between the Savoy Wing and the Park Wing; a masterful cuisine at the Brasserie du Royal; panoramic views at the SkyLounge; and pampering treatments at the Spa du Royal. This urban oasis offers unique experiences in the “Best Small City in the World".
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Boutique & Design Hotels bristol@bristol.ch +41 22 716 57 00 www.bristol.ch
Lausanne
Spa & Vitality Hotels info@royalsavoylausanne.com +41 21 614 88 88 www.royalsavoylausanne.com
Swiss hospitality. Switzerland Yodel.
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Hotel Bellevue Palace Ä Bern As the official guesthouse of the Swiss government, the Bellevue Palace has been a place of living history for over 150 years. With its magnificent lounges, panoramic views over the Bernese Alps and its central location in the heart of the old town, it is an exceptional Grand Hotel and an iconic address in Switzerland.
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Hotel Schweizerhof Bern & Spa Ä Bern
The Hotel Schweizerhof Bern & Spa blends classical grand tradition with contemporary flair, elegant design and world-class service. The hotel offers 99 stylish rooms and suites, the 8,600 ft2 (800 m²) Bel Etage, the legendary Jack’s Brasserie, a modern LobbyLounge-Bar, a sophisticated Cigar Lounge, the 5,400 ft2 (500 m2) spa and the unique Sky Terrace.
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Swiss Deluxe Hotels Boutique & Design Hotels info@schweizerhofbern.com +41 31 326 80 80 www.schweizerhofbern.com
Grandhotel Giessbach Õ Brienz This enchanting hotel residence in the typical Belle Epoque style stands high above Lake Brienz. The oldest funicular railway in Europe takes you from the boat landing to an oasis of tranquility and romance.
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Hotel Kirchbühl Õ Grindelwald
In the Apartments & Hotel Kirchbühl, a fourth-generation family business, guests can enjoy their vacation to the fullest. The restaurant offers delicacies from the Bernese Oberland region - at the foot of the legendary Eiger North Face.
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Swiss Deluxe Hotels info@bellevue-palace.ch +41 31 320 45 45 www.bellevue-palace.ch
Swiss Bike Hotels Typically Swiss Hotels Swiss Family Hotels & Lodgings Snow Sports Hotels hotel@kirchbuehl.ch +41 33 854 40 80 www.kirchbuehl.ch
Switzerland Yodel. Swiss hospitality.
Typically Swiss Hotels Inspiring Meeting Hotels Swiss Historic Hotels grandhotel@giessbach.ch +41 33 952 25 25 www.giessbach.ch
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Romantik Hotel Schweizerhof Grindelwald Ö Grindelwald Spacious rooms and suites, haute cuisine, glorious gardens, plus a choice of luxury chalets: this traditional, family-run hotel overlooking Eiger's North Face is quintessential Switzerland.
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Victoria-Jungfrau Grand Hotel & Spa Ä Interlaken
This unique Grand Hotel is embedded in the picturesque mountain setting of the Bernese Oberland. The 60,000 ft2 / 5,500 m2 Victoria-Jungfrau spa is one of the most beautiful facilities of its kind in Switzerland.
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Swiss Deluxe Hotel Spa & Vitality Hotels info@victoria-jungfrau.ch +41 33 828 28 28 www.victoria-jungfrau.ch
Hotel Eiger Mürren Õ Mürren Enjoy magnificent mountain views wherever you are: from the comforts of your room to relaxing after a sauna or swim in the spa, and, of course, over a tasty meal.
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Typically Swiss Hotels info@hotel-schweizerhof.com +41 33 854 58 58 www.hotel-schweizerhof.com
Typically Swiss Hotels info@hoteleiger.com +41 33 856 54 54 www.hoteleiger.com
Hotel Belvédère Wengen ÒÓ Wengen
The Art Nouveau hotel, built in 1912, has an interior decorated to today’s standards and offers modern conveniences. It's situated in the heart of the Jungfrau Region overlooking the Lauterbrunnen Valley.
Typically Swiss Hotels hotel@belvedere-wengen.ch +41 33 856 68 68 www.belvedere-wengen.ch
Swiss hospitality. Switzerland Yodel.
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Radisson Blu Hotel Reussen À Andermatt The Radisson Blu Hotel Reussen in Andermatt is an ideal basecamp in the heart of the Swiss Alps. This hotel offers spectacular views of the surrounding Alpine peaks in a rich natural environment with all the charm of a modern Swiss chalet.
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Hotel Krone Sarnen
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Colorful rooms, a modern, light and regional cuisine with market-fresh ingredients and a large selection of local wines confirm that a stay at the Hotel Krone offers the best of Switzerland.
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Sarnen
Swiss Bike Hotels Typically Swiss Hotels info@krone-sarnen.ch +41 41 666 09 09 www.krone-sarnen.ch
Bürgenstock Hotels & Resort Ä Lucerne Elegant, modern and breathtaking, a new definition of luxury. Our four hotels – the Bürgenstock Hotel, the Palace Hotel, the Waldhotel and the Taverne 1879 – are majestically enthroned on a mountain ridge 1,470 feet / 450 meters above the beautiful Lake Lucerne. Feel the boundlessness of this unique place and the legendary history.
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Pilatus Kulm Hotels à Lucerne
Nowhere are the stars brighter and the sunrise more spectacular than atop the Pilatus Kulm Hotels, nearly 7,000-feet (2,132m) above sea level. You'll find yourself in close proximity to Lucerne, yet in an entirely different world. All 50 rooms offer views that are truly magnificent and leave a lasting impression.
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Snow Sport Hotel Swiss Bike Hotel info.andermatt@radissonblu.com +41 41 888 11 11 www.radissonblu.com
Inspiring Meeting Hotels Typically Swiss Hotels hotels@pilatus.ch +41 41 329 12 12 www.pilatus.ch
Switzerland Yodel. Swiss hospitality.
Spa & Vitality Hotels information@burgenstockresort.com +41 41 612 60 00 www.burgenstockresort.com
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Seminar- and Wellnesshotel Stoos Õ Stoos The journey starts with the steepest funicular railway in the world. Here in the mountains of Central Switzerland, those seeking quiet and active nature lovers will find their own personal pampering time.
Spa & Vitality Hotels Inspiring Meeting Hotels Snow Sports Hotels info@hotel-stoos.ch +41 41 817 44 44 www.hotel-stoos.ch
I need the perfect shot.
I need Switzerland. Swiss hospitality. Switzerland Yodel.
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Switzerland Convention & Incentive Bureau. At your service for all meeting, incentive & conference requests above 10 persons We offer the following assistance in the planning of any type of business events with no obligation or costs on your part: ■
Researching appropriate destinations and venues
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Assistance with site inspections
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Arranging personalized webinars for you and your team
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Providing digital and print promotional material
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Introduction to local suppliers
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Organizing online face-to-face appointments with Swiss experts
Switzerland is the ideal meeting and incentive destination, so rest assured that your group will fall in love with the variety in scenery, culture and gastronomy as well as the many top-notch facilities and clockwork efficiency. The SCIB North America team looks forward to hearing from you.
Educational Group Picture
Contact us scib.usa@switzerland.com +1 646 760 0836 MySwitzerland.com/meetings MySwitzerland.com/LinkedIn-scib twitter.com/scib_na #InLOVEwithSWITZERLAND
Dream Wedding Destination Switzerland. Are you looking for the wedding destination of your client's dreams? Switzerland is the perfect choice. ■
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The breathtaking scenery provides a memorable canvas for your client's wedding party. A large choice of locations: whether it's a castle on the lake shore surrounded by palm trees, a mountain hut in the snow, or an estate in the vineyards, we have it all. Reliable service providers will do whatever it takes to make all the different elements come together so that your client has nothing to worry about and can enjoy the celebrations with friends and family. Zermatt, Valais Region
We assist you in finding the perfect venue and accompanying wedding activities, as well as introducing you to local suppliers, arranging site inspections, answering your questions regarding legal affairs, and much more.
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Switzerland Yodel. Convention and Incentive Bureau.
Contact us scib.usa@switzerland.com +1 646 760 0836 MySwitzerland.com/weddings instagram.com/myswitzerlandweddings pinterest.ch/myswitzerland/swiss-weddings #SayYESinSWITZERLAND
Switzerland Travel Centre. No one else gives you so much Switzerland Switzerland Travel Centre offers a wide range of services: FIT & Group packages; scenic rail journeys including the Grand Train Tour of Switzerland; self-drive trips including the Grand Tour of Switzerland plus activity and/or nature tours including hiking, biking or skiing options are only a few examples of what we feature. Upon request we may create customized and tailormade itineraries to ensure a memorable and unique stay for your clients. Our hotel online portal offers access to an extensive choice of Swiss hotels in the whole country at attractive wholesale rates. We are also an official distributor of the Swiss Travel System product portfolio including the all-in-one ticket Swiss Travel Pass.
Tremola, San Gottardo mountain pass road
Switzerland Travel Centre AG Binzstrasse 38 CH-8045 Zurich +41 43 210 55 94 northamerica@stc.ch switzerlandtravelcentre.com/trade
Switzerland Travel Centre is a Swiss DMC, owned by the Swiss Hotel Association “hotelleriesuisse”, Switzerland Tourism, the Swiss Federal Railways SBB and private regional railways.
Incoming tour operators. Bucher Travel Inc. +41 41 418 55 44 incoming@buchertravel.com www.buchertravel.com
European Walking Tours +41 41 418 65 18 info@walkingtours.com www.walkingtours.com
Best of Switzerland Tours +41 44 710 50 50 info@switzerland-tours.ch www.switzerland-tours.ch
Eurotrek AG +41 44 316 10 00 eurotrek@eurotrek.ch www.eurotrek.ch
BIKE Switzerland +41 78 601 69 57 info@bikeswitzerland.com www.bikeswitzerland.com
railtour suisse sa +41 31 378 00 08 incoming@railtoureurope.com www.railtoureurope.com
Cosa Travel Switzerland +41 44 269 40 49 incoming@cosatravel.ch www.cosatravelswitzerland.com
SM Travel Ltd. +41 22 731 65 20 smtravel@dmcgva.com www.smtravel.com
Epic Europe - Epicurus Sarl +1 307 222 4910 info@epiceurope.com www.epiceurope.com
Swiss Discovery +41 79 387 55 04 info@swiss-discovery.com www.swiss-discovery.com Incoming tour operators. Switzerland Yodel.
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Tour operators in North America. Selected tour operators offering tours to Switzerland Adventures by Disney
www.adventuresbydisney.com
Air Canada Vacations
vacations.aircanada.com
Alpenwild
www.alpenwild.com
Alpine Adventures
www.alpineadventures.net
Alpinehikers
www.alpinehikers.com
AmaWaterways
www.amawaterways.com
Artisans of Leisure
www.artisansofleisure.com
Avanti Destinations
www.avantidestinations.com
Backroads
www.backroads.com
Collette Vacations
www.gocollette.com
Country Bred
www.countrybred.com
DuVine Adventures
www.duvine.com
EF / Go Ahead Tours
www.ef.com / www.goaheadtours.com
Echo Trails
www.echo-trails.com
Enchanting Travels
www.enchantingtravels.com
Eurobound
www.eurobound.com
Europe Express
www.europeexpress.com
Exeter International
www.exeterinternational.com
Exotik Tours
www.exotiktours.com
Gate 1 Travel
www.gate1travel.com
Globus Family of Brands (Avalon Waterways, Globus, Cosmos, Monograms)
www.globusandcosmos.com
Goway Travel
www.goway.com
Kensington Tours
www.kensingtontours.com
Keytours Vacations
www.keytours.com
Magic Switzerland
www.magicswitzerland.com
Manditours
www.manditours.com
Merit Travel
www.merittravel.com
Mountain Travel Sobek
www.mtsobek.com
Natural Habitat Adventures
www.nathab.com
Prime Travel
www.prime-travel.com
Railbookers
www.railbookers.com
Ryder-Walker Alpine Adventures
www.ryderwalker.com
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Switzerland Yodel. Tour operators in North America.
Tour operators in North America. Selected tour operators offering tours to Switzerland Ski.com
www.ski.com
SKIUSA
www.skiusa.com
Snow Tours
www.snowtours.com
Tauck
www.tauck.com
The Travel Corporation (Brendan Vacations, Contiki, Insight Vacations, Trafalgar, Grand European Travel)
www.thetravelcorporation.com www.trafalgartours.com
Tours Altitude
www.toursaltitude.com
Tours Chanteclerc
www.tourschanteclerc.com
Travel Bound
www.booktravelbound.com/ bedsonline.com
Tumlare Corporation
www.tumlare.com
Untours
www.untours.com
Vacations By Rail
www.vacationsbyrail.com
Viking River Cruises
www.vikingrivercruises.com
Wilderness Travel
www.wildernesstravel.com
For a complete list of tour operators, please visit MySwitzerland.com/trade
Tour operators in North America. Switzerland Yodel.
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GRAND TRAIN TOUR OF SWITZERLAND:
MONTREUX, ZERMATT, ST. MORITZ & MORE 8 DAYS: US $1975 / CA $2503 * Special Offer Save $500 when you spend $5000 (land only)
You’re invited to ride the rails of Switzerland and bask in the country’s unparalleled Alpine splendor. Travelling across the whole country, you’ll journey along some of the world’s most famous train routes and enjoy spectacular views of the Matterhorn and Lake Geneva, among many others.
Earn like a Pro: Learn more about Goway’s new loyalty program. Visit www.goway.com for full terms and conditions. Pricing based on 1 Oct 2022 departure.
Visit www.goway.com, email info@goway.com or call 800 387 8850
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Switzerland Yodel.
Good to know. North American's travel preferences in Switzerland ■ ■ ■
Typically preferred destinations: Zurich, Lucerne, Geneva, Basel and Zermatt. Most relevant interests: nature, mountains and historic & cultural experiences. Time: Central European Time Zone (CET), 1 hour ahead of Greenwich Mean Time (GMT+1).
Weather In July and August, the daytime temperature range is 65° to 82°F (18° to 28°C); in spring and fall 46° to 59°F (8° to 15°C). In January and February, the range is 28° to 45°F (-2° to 7°C). There is no excessive heat and humidity in summer, so the air is always crisp. Summer is the main travel season with a share of 66%, but data over the last five years show that Switzerland is becoming increasingly important as a winter destination. Peak ski season is December to March.
Money Matters Switzerland’s unit of currency is the Swiss franc (CHF). Merchants may accept Euros (EUR), but change most likely will be given back in Swiss francs. ATMs are commonly found, and credit cards are widely accepted. Banks are open Monday-Friday, 8:30 a.m. to 4:30 p.m.
Tipping Tips for restaurant wait staff are included in the price of the meal, but it’s common to round up to the nearest franc or round figure.
Shopping Hours Shops are generally open from 8.30 a.m. to 6.30 p.m. daily (Saturday until 4 p.m.); closed Sunday. Shops in small towns may close an hour or two for lunch. In larger cities, shops generally extend their hours until 8 p.m. on one evening of the week, usually on Thursdays. Shops at major train stations and airports provide extended opening hours and are open on Sunday. Please note that these opening hours are subject to change depending on the location.
Public holidays 2022 New Year's Day Good Friday Easter Monday Ascension Day Whit Monday Swiss National Day Christmas Eve Christmas Day Boxing Day New Year's Eve
January 1 April 15 April 18 May 26 June 6 August 1 December 24 December 25 December 26 December 31
Regional and local holidays, such as January 2 (Saint Berchtold), May 1 (Labor Day), June 16 (Corpus Christi), November 1 (All Saints’ Day) are observed in many parts of the country.
Good to know. Switzerland Yodel.
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Swiss fun facts. From A – Z. Basic facts about Switzerland so you can dazzle your clients with some quirky Swiss knowledge:
Alphorn
Chocolate
Bern
The alphorn is a well-known symbol of Switzerland. Did you know that back in the days its main function was the communication with the herdsmen on the neighboring Alps and with the people down in the valleys?
The Swiss consume around 103,617 US tons (94,000 tons) of chocolate, or 26 lbs (12 kg) per person per year more than double as the Americans who consume an average of 11 lbs (5 kg) per person per year.
Swiss capital which is a UNESCO World Heritage site.
Drink The water distributed in Switzerland meets very high-quality standards: it’s even possible to drink from every outdoor fountain – unless otherwise indicated.
Fondue Einstein Albert Einstein spent most of his life in Switzerland and the US and even held dual citizenship.
The Swiss love fondue and they love their special views. Guests can enjoy a fondue in a horse drawn carriage, in a tram, in a cable car, in an igloo or in the many chalets all over Switzerland.
Hiking Glacier There are around 1,400 glaciers in Switzerland. The Aletsch Glacier is the largest at 14 miles / 23 km it’s even the longest in the European Alps and a UNESCO World Heritage site.
Thanks to over 40,000 miles (65,000 kilometers) of waymarked trails, virtually every corner of Switzerland is waiting to be discovered. Did you know that the Swiss Alpine Club manages 153 huts in Switzerland with room for over 9,000 people?
Kisses Jungfraujoch For more than 100 years, the Jungfrau railway has been making its journey to Europe’s highest-altitude railway station.
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Switzerland Yodel. Swiss fun facts.
Swiss people greet each other with 3 cheek kisses: left, right, left.
Igloo Did you know that there are igloo villages in Switzerland? These can be found during the winter months in Zermatt, Gstaad and Davos-Klosters, and it’s even possible to spend a night in an igloo.
Language Switzerland has 4 official national languages – German, French, Italian and Romansh.
Moo Switzerland is home to 1.59 million cows. The average Swiss drinks 18.5 gallons (70 liters) of milk a year. That amounts to 233 glasses.
National Parks Everything is nature-oriented in the Swiss National Park in the Engadine. The Swiss National Park, founded in 1914, is the oldest in the Alps.
Questions There are tourist information offices all over Switzerland. Most of them are very close to the train stations. They are happy to help with any queries your guests might have.
Population Olympic capital The City of Lausanne is the home of the IOC since 1915, and officially the “Olympic Capital” since 1994.
Swisstainable Raclette Raclette is a Swiss dish, every other statement is a lie.
Toblerone Everyone knows that the world-famous Toblerone chocolate is in the shape of the Matterhorn. But can you spot the bear as well?
There are approximately 8.5 million people living in Switzerland. Switzerland is nearly the size of Vermont and New Hampshire and fits about 238 times into the USA.
•Worldwide highest per capita spending on organic products. •The 20 Swiss parks are model regions for sustainable development. •175 years ago was the beginning of the success story of Swiss public transport. •Europe's first house to be heated electrically is located above the Grimsel glacier.
Victorinox UNESCO As of 2020, Switzerland holds 13 UNESCO World Heritage properties, of which nine are cultural sites and three are natural sites.
When Karl Elsener created the "Original Swiss Army Knife" in 1897, he could never have imagined that it would become the symbol for quality, functionality and Swiss inventive talent all over the world.
Wine It’s very difficult to find Swiss wine abroad. Why? Only about 1% is exported as domestic demand is so high that very little remains for export. A trip to Switzerland is therefore essential to discover Swiss wines!
Yes, I do Xtra high Switzerland has 48 13,000foot peaks – the most of any European country. So, snow can be found all year round.
Switzerland has the perfect location for international weddings.
Zopf Zopf is probably the most famous Swiss bread. While the supermarkets sell Zopf all week, it’s traditionally a treat the Swiss only indulge in on Sundays for breakfast or brunch. Swiss fun facts. Switzerland Yodel.
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Your contacts in North America. General Trade Support +1 646-760-0826 MySwitzerland.com/trade nyc.trade@switzerland.com * local charges may apply Eastern USA Paolo Lunardi Head of Trade Relations North America 608 Fifth Ave, Suite 603 New York, NY 10020 +1 646-760-0832 paolo.lunardi@switzerland.com Central USA & Canada Pascal Prinz Director Canada Trade Manager Central USA 480 University Ave, Suite 1500 Toronto, ON M5G 1V2 +1 416-695-3375 pascal.prinz@switzerland.com
Western USA Oliver Guggisberg Manager Western USA Pier 17, Suite 600 San Francisco, CA 94111 +1 415-738-6033 oliver.guggisberg@switzerland.com
Florin Eggenberger Project Manager Trade & Marketing 608 Fifth Ave, Suite 603 New York, NY 10020 +1 646-760-0839 florin.eggenberger@switzerland.com Swiss Travel System Martin Oester Sales & Marketing Manager North America 608 Fifth Ave, Suite 603 New York, NY 10020 +1 646-760-0834 martin.oester@switzerland.com
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Switzerland Yodel. Contacts.
Information and advice. We're here to help you. Free advice for the trip planning of your clients Call us free of charge at +1-646-760-0826 or send us an email to nyc.trade@switzerland.com
Social Media. Share your love for Switzerland #INLOVEWITHSWITZERLAND Facebook: facebook.com/myswitzerlandNA Private Trade Facebook Group North America: facebook.com/groups/stnatrade Instagram: @MySwitzerland Twitter: MySwitzerland_e
Videos, apps and pictures. Videos and pictures* YouTube: youtube.com/myswitzerland Our media database Switzerland Asset Management (SAM)* may be used for publications that promote travel to Switzerland. You are welcome to register under the following link: MySwitzerland.com/SAM *subject to copyright restrictions.
Apps The MySwitzerland apps and free e-brochures turn the search for great experiences into an experience in itself: MySwitzerland.com/mobile
Order our brochures. The most beautiful images of Switzerland Conveniently peruse our brochures online, download them to your computer or order your own hardcopy to plan and book your clients' Swiss vacation. Switzerland Tourism winter and summer magazines
Adventure, hotel and city brochures
MySwitzerland.com/brochures Information and advice. Switzerland Guide.
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Swiss hospitality starts with boarding.
Travel is what you make of it.
Fly nonstop to Switzerland. swiss.com
Made of Switzerland.
