Swiss Family Village Milano

Page 1

Swiss Family Village Milano

When: 21.09. - 01.10.2023

Where: Piazza Gae Aulenti (Portanuova), Milano

What:

After the great success of the Swiss Winter Village 2022 in Milan, Switzerland Tourism returns to the prestigious "Piazza Gae Aulenti" in the heart of Milan, with the aim of presenting Switzerland as a young, fun and sustainable destination for families and children during the autumn season. The square will host an interactive Swiss village experience, with captivating elements such as a climbing wall, an adventure park and a pump track. In addition, diverse workshops, engaging quizzes, immersive videos and much more await the young adventurers and their parents.

Main partner:

- Made in Bern (Bern Welcome, BLS, Interlaken Tourismus)

- Ticino Turismo (Ascona-Locarno, Bellinzona e Valli, Mendrisiotto)

- Swiss Travel System

- Zürich Tourismus

What we can offer for a last-minute participation:

- Distribution of print material in the Village during the whole event period

- Communication on ST’s social media channels

- Integration in the event landing page (svizzera.it/swissfamilyvillage)

- Integration of video content in the Village

- Participation at the opening event on September 21 (networking, no speech)

Contacts:

Christina Gläser, Market Manager Italy christina.glaeser@switzerland.com

Federico Jochum, Marketing Manager Italy federico.jochum@switzerland.com

KPIs: Village visitors 10.000 Contacts on the piazza 100.000 Workshop participants (school classes) 1.000 Quiz participants 5.000 Brochure distribution 11.000 Marketing contacts (paid social, digital, out of home) 1.000.000 Social media reach (organic) 1.000.000 Earned media contacts 3.000.000

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.