Green Hills
A key destination
Discover a unique opportunity Stockland Green Hills is a highly successful 32,900 square metre sub-regional shopping centre in the Lower Hunter Region of NSW. Ranked first for MAT specialty sales productivity in 2014 Shopping Centre News (SCN) Little Guns and in the top three centres every year since 2004. The redevelopment is transforming Green Hills into a place where aspirational fashion meets the convenience of neighbourhood shopping, where an incredible new dining experience meets local providers who’ve been with the community for generations. All wrapped up to deliver the desired shopping experience our customers are waiting for.
Green Hills is the only major shopping centre in its total trade area
*Source: Quantium leakage sizing, July 2013. ^ Location IQ, Sept 2014.
Specialty stores outperforming at
#1 Little Gun
$14,262 per sqm
for best performing sub-regional in Australia
Total GLA 70,000sqm
Approximate cost
(approx) on completion of development
Estimated to escape to 3 key centres outside the trade area
$372m
Escape expenditure
$234m*
$867m
Total trade area sales growing from $3.1bn to
Total trade area population 241,040 expanding to
by 2018
255,000
Kotara, Charlestown, Newcastle
$3.7bn^
37,000sqm of new retail space growing the centre to 70,000sqm
Features Target, Harris Scarfe, Dan Murphy’s plus 5 new mini majors, additional 143 specialties and kiosks
Entertainment and leisure includes a garden courtyard and restaurants in the pavilion dining precinct
A place where aspirational fashion meets the convenience of neighbourhood shopping
Multi–level car park for 3,100 cars
Green Hills design becomes the best in class within the trade area
New
Existing
Easily legible two level traditional gun barrel mall
Simple well-distributed four levels of free parking
Existing majors retained
Top 10 performers Woolworths, Big W nationally
A contemporary food and casual dining offer
New retailers to meet customer demand
Easy access via connections to external road network
Strong car park management with park assist to maintain customer parking
Car parking convenient access UPPER ROOF PARKING approx. 200 ROOF TOP PARKING approx. 1,100
David Jones Target
Level One
Entertainment Leisure Precinct Dining Precinct
UPPER GROUND PARKING approx. 400
Coles
Ground Floor
GROUND PARKING approx. 400
TOTAL CAR PARKS approx. 3,100
Big W Woolworths Dan Murphy’s Harris Scarfe
UNDERCROFT PARKING approx. 1,000
Introducing the trade area The Lower Hunter Valley region is wealthy, with a diverse economy and a growing population. The entire trade area for the centre is above average population and income growth with exceptionally high growth in the target areas, to the north and west of the centre. The centre services a main trade area of approximately 110,000 people, a total trade area population which is 241,040 people and forecast to grow to over 280,000 by 2026. The area consists of a higher proportion of young families with dependent children with an average age in the main trade area of 37.1 years which is younger than the non-metro NSW average of 40.1.
The highest income households are all to the north and west of the trade area placing our Centre between the wealthiest areas and existing regional shopping centres. The trade area population is predominantly Australian born at 92.1% and home ownership levels are above the non-metro NSW average metrics.
*On completion of development Source: L ocation IQ Stockland Green Hills Expansion Potential Assessment, Sept 2014.
Chichester
Salisbury
There are no major regional centres located within the trade area
Lostock
SECONDARY NORTH Stroud
TERTIARY NORTH-WEST
Camberwell
15
Gresford Glendon Brook
Vacy
Singleton Square
Clarence Town
Paterson
Hunter River
Branxton
Maitland Hunter Mall
Broke
TERTIARY SOUTH-WEST
69
TERTIARY EAST
Seaham
SECONDARY NORTH-WEST
Bulga
Maitland
PRIMARY
Raymond Terrace Marketplace
Green Hills
SECONDARY SOUTH-WEST
SECONDARY SOUTH-EAST
Cessnock City Centre
135 Wollombi
111
Stockland Jesmond Stockland Glendale
Newcastle
Stockland Green Hills
Waratah Village Marketown Shopping Centre Westfield Kotara Charlestown Square Lake Macquarie Fair
Lake Macquarie
Regional & Sub-Regional Shopping Centre by GLA (sqm) > 60,000SQM (TA = 1)
PRIMARY TRADE AREA
MAIN ROADS
40,000SQ.M - 60,000SQM (TA = 0)
SECONDARY TRADE AREA
LAKES AND RIVERS
20,000SQ.M - 60,000SQM (TA = 0)
TERTIARY TRADE AREA
20,000SQ.M (TA = 4)
Booral
Wyee
83
Kilometres
0
5
10
20
Trade area expenditure Total trade area’s retail expenditure is currently estimated at $3.1 billion a year and is projected to increase to $3.7 billion in 2018. On top of this, the current level of escape expenditure is estimated at $867 million or around 28% of current retail spending.
Total trade area retail expenditure
$3.7 billion growing at 5.3% per annum between 2017 and 2021
Source: Location IQ, September 2014.
Hunter Region top 10 industry employment sectors Pro. Services Other 4.7% 4.8%
Healthcare 12.0%
Population (’000)
Trade area population to reach over 250,000 within 2 years
Public Admin 5.3% Retail Trade 9.9%
Mining 6.9%
Construction 8.1%
Mining accounts for less than 7% of employment and is the 7th largest employer in the area.
Tertiary
Trade area expenditure to reach over $3.7 billion at opening
Accom. & Food 9.6% Manufacturing 8.5%
Secondary
Expenditure ($m)
Education 7.4%
Primary
Main
Total
Located within a wealthy trade area
Average household income
Home ownership
Families with dependent children
Total trade area population
Retail expenditure growth forecast
$85,131 17% higher than non metro NSW average
72.4% higher than Australian average*
55% higher than Australian average*
255,000 on completion
4.9% per annum* *Total trade area
Customers in northern trade areas are significantly more affluent
SECONDARY NORTH
Household
$88,903
Retail Spend $204m TERTIARY NORTH WEST
TERTIARY EAST
Household
$99,346
Retail Spend $892m
Household
$72,105
SECONDARY NORTH WEST
Household
$89,916
Retail Spend $459m
Retail Spend $585m PRIMARY
Household
$88,429
Retail Spend $585m SECONDARY SOUTH EAST
TERTIARY SOUTH WEST
Household
Household
Retail Spend $404m
Retail Spend $122m
$66,370
$77,357
SECONDARY SOUTH WEST
Household
$72,613
Retail Spend $233m
Newcastle
Stockland Green Hills
Westfield Kotara Charlestown Square
Lake Macquarie
Key: Bronze represents h ousehold income higher than Australian average Household income based on Census 2011; retail spend has been estimated as at FY17 based on Market info data.
Kilometres
0
5
10
20
Urban youth fashion The centre’s fashion offering will be greatly increased, with the addition of exciting new fashion retailers, accompanied by a mix of dynamic youth brands.
Style on every level
Entertainment and leisure The Entertainment Precinct will act as a community hub boasting fresh new eating options, meeting points for family and friends including an eagerly awaited garden courtyard with indoor/outdoor pavilion dining and entertainment.
More to explore
Garden courtyard Our expanded and relocated food court will feature an enclosed area with additional all-weather seating with a garden courtyard feel for the new casual dining precinct. Offering an array of retail opportunities with a great range of dining options catering for the community.
Courtyard casual dining
The Stockland portfolio
Parkville
Stewarts Brook
Gundy
Rawdon Vale
84
TERTIARY NORTH-WEST
Craven
Chichester
Salisbury Sandy Hollow
Lostock Myambat
Bylong
15
TERTIARY NORTH-WEST
North Shore Paterson Townsville
Greta
SECONDARY NORTH-WEST
QLD
Kurri Kurri Cessnock
SECONDARY 135 SOUTH-WEST
Stockland Green Hills
Rockhampton
SECONDARY SOUTH-EAST
TERTIARY SOUTH-WEST
Jimboomba
Newcastle
SA Baldivis
Bundaberg Mcdonald Hervey Bay River Caloundra Cleveland Saint Albans
111
135
Wollombi
Gladstone
TERTIARY EAST
Maitland
Stockland Green Hills
69
SECONDARY NORTH Maitland
1
Branxton Broke
PRIMARY
WA
Booral
Hunter River
Branxton
NT
Stroud
Ravensworth
Jerry’s Plains
Cairns
Riverton Bull Creek Harrisdale
Barrington
Bunnan
Newcastle
Lake Macquarie
1
Warnervale Burleigh AirportHeadsTuggerah Lake
GOLD COAST Wisemans Ferry
Gosford
Benowa Gardens 83
Key PRIMARY TRADE AREA
STOCKLAND CENTRE
SECONDARY TRADE AREA
MAIN ROADS
TERTIARY TRADE AREA
LAKES AND RIVERS
Tamworth
NSW Bathurst
Wendouree Point Cook
SYDNEY
Corrimal Shellharbour Nowra Vincentia
VIC Highlands The Pines
Forster Green Hills Glendale Wallsend Jesmond
Tooronga Traralgon
TAS
Pacific Pines
Kilo
0
Balgowlah Baulkham Hills Cammeray Glasshouse Merrylands Piccadilly Wetherill Park
A significant development pipeline
One of the
6 centres
largest retail
forecast to commence developments in the next 12 months
property owners, developers and managers in Australia
Logistics & Business Parks portfolio with 25 properties valued at
$1.8bn
Over $6.5bn
Shopping centres nationally valued at approximately
3,500 retail stores
$6.6bn
in sales annually from around
One of the leading retirement living operators with over
9,400 established units across Australia
The leading residential developer, with over 78,800 lots and a total end value of
$20.1bn
Australia’s largest
diversified property company
Centre
Stockland Green Hills 1 Molly Morgan Drive, Maitland NSW P 02 4933 2799
Leasing
E greenhillsleasing@stockland.com.au P 02 9035 2080
All due care has been taken in the preparation of this document and as at March 2016, the information contained in this document is understood to be correct. However, no warranty is given as to the accuracy of the information contained in this document. Further, it should be noted that the information contained in this document should not be taken to be correct at any future date. Trading patterns described in this document will change in the future and this document should not be relied upon in any way to predict future trading patterns. The management of Stockland regard the contents of this booklet as confidential and retailers should therefore not disclose its contents to any person other than personnel of the retailers involved in the management or promotion of their business at Stockland.