The curious you questions culture, pursues passions, uses a curious mind to overcome creative blocks.
Interested
Involved
Curious
You are here. Welcome to the world of the creative. This world is loud and competitive. It is fast-paced, cutthroat and amazing. It demands your full mind in every project and idea. In order to move with culture you must stay curious. You must observe and listen to help you react and resolve. The curious you challenges what is told and looks for deeper meaning. The curious you pursues passions and takes advantage of opportunities inside and outside of the workplace. The curious you must be fed and taken care of. Becoming the curious you is finding interests and passions that make you unique.
creative
strategist
What do you need to say?
How are you going to say it?
Idea Generator
The creative listens to culture for ideas and insight. They move and morph with it. The creatives mind is open and cohesive with its team. The creative weaves together an idea by taking in their surroundings, interactions, and experiences. The creatives goal is to think in the mind of the consumer. The creative understands and speaks to the consumer.
Problem Solver
Designs Research Envisions
WRite
collaborates
Analyze
Produces
Organize
imagines
CUrates Culture
Predict
The strategist carefully and methodically executes ideas. They respond and react to changes in culture. The strategist executes a plan with the team. They research and break down an idea. The strategist gets it done. They weave together the initial idea, mediums, and research. The strategist’s goal is to be a thought in the mind of the consumer.
Creative Strategy At the University of Oregon
Let’s Do this. What can you do?
Within the SOJC there are many opportunities to feed the curious you. Allen Hall is a buffet for your passions, conquests, and experiences. As Creative Strategists, staying connected and involved is the key to your personal success. The curious will investigate and take advantage of connections within the SOJC. See what other creative strategists are doing. Reach out.
Who to follow?
@fastco @thecreativeham @bestofads @sojccareers @tedchris @creativearchive @smartthings @nytimes @advertisingweek @techcrunch
Monday
Tuesday
Wednesday
Ad Society 6 Pm
Allen Hall PR: 7 Toastmasters 7 Duck tv 7
Allen Hall Advertising 6-8
venture department: the daily emerald
Monica Sellars @bluedance danceinblue.com Tracy Wong @tracywong8 wongdoody.com
Hannah Lefevre @hklefevre illchangeyourlife.wordpress.com
Thursday
Friday
Mark Pollard @markpollard markpollard.net
Lily Bussel @lilybussel lilybussel.tumblr.com
Cam Giblin @camvswild cambiglin.com
You are what you eat, so feed your mind well. What we feed ourselves determines how we think and connect with the world. Feeding your mind with interesting and relevant information sparks new ideas. Reading and researching will help shape your personal style. These websites show curiosity, creativity, and innovation. Follow trends and begin to build your own taste.
Stay Curious. Yes, you can. Don’t be turned off by the word CREATIVE. Our creativity is not measured by artistic ability or the time it takes to develop an idea. It does mean that you have a desire to stay curious, conceptualize ideas,and communicate. LET YOUR curiosity GUIDE YOU TO YOUR IDEAS. Focus on the process before the destination. Dont let The pressure of external rewards inhibit intrinsic motivation.
escape Hike. Breathe. Run. Eavesdrop. watch interactions NOTICE Patterns.
Beach. Park. River. Ocean.
communicate
observe Beat your creative frewrite. block doodle. sketch diagram. draw paint. sing
produce
Call: mom, friend colleague. talk through ideas
ideas words pictures clips videos poems music websites blogs
share
watch how it’s done task Bob Rickert was asked to re-launch the new model of the Toyota 4Runner. This new model had more power and more capabilities that they wanted to show off.
Challenge “What they really wanted to say was that there’s nothing else on the market like it.” He spent time researching and brainstorming ideas with his team. Rickert found an article in Vanity Fair which was a series of interviews with the 10 greatest living adventurers. “I kept thinking that if 4Runner is supposed to be about Adventure, and if Michael Jordan can be attached to shoes, why can’t the greatest adventurers and their adventures be attached to the best adventure vehicle on the planet? We just needed to find a way to do it.”
stumped “I wrote about 50 lines and set it down for a day. Then another 150. And set it all down again. I took a few days off for once and decided to just fill my time with things that are interesting. A few days later I went for a swim near Manhattan Beach and the line, ‘Follow In The Footsteps Of The World’s Greatest Adventurers’ just kind of appeared. You can put that under the 4Runner itself and get it.”
Bob Rickert
A University of Oregon alumni, former account planner and strategist turned creative. Work experience at some of the top agencies such as Publicis Hal Riney in San Francisco and Chicago, David and Goliath in Los Angeles, and TBWA Chiat/Day in Toronto and Paris. Currently the executive creative director at HMH agency.
Genius
Have you hit
a wall?
Sometimes hitting a creative wall can lead us to our best ideas. As creative thinkers we must learn specific techniques and habits to move past frustration. We asked 25 SOJC students what they do when they are frustrated with an idea.
“I take classes that constantly discuss the “When I am frustrated things I am passionate about an idea the first it about and force me thing I do is go swimming. to think about how my Something about the water refreshes my mind and lets interests affect my own life and change my own ideas my focus sink in.” about the future.”
“I find a way to make the project entertaining for me. Usually drawing is incorporated in this process for me.”
“I like to speak my ideas rather than write them down because it allows my mind to wander rather than attempting to write down what’s going on in my head.”
“Step away from the school work and find another activity to distract me for a while. Once I have calmed down I will revisit my work and get through it.”
“Try to break the project down into parts that I can easily do first.”
“Ever since I understood that my passion (design) is an essential part of EVERYTHING, I have been able to apply this concept to everything, from art, to literature, to science, etc.
“Take some time to listen to music and relax.”
“Take time to calm “I try to think about my problem in a new way, down, usually work out or shower.” from someone elses perspective.”
“Walk away; give it space so I don’t let my frustration consume me.”
“I go to the gym. Running helps clear my mind to let my ideas in.”
curious + passionate Believe in good design and an eye for color. Listen to stories and ideas with an open mind. Fill your time with activities that awaken you. Maintain a balance between your academics and your personal pursuits. Be well rounded and intrinsically motivated. 25 Advertising students shared their passions in a survey. Their passions make them curious individuals.
Personalities: family Urban and High fashion inspired by Baroque Art friends people Design, History as well as graphic photography, cooking, design and music.
being active
I find passion in asking questions. The question mark helps me make sure I never have a boring moment. I love to learn about people’s life stories. These can be all exclusive or short snippets of their life. Everyone has a story to share and I love to hear them.
Photography and Sports
Music Equality for all walks of life, listening to peoples story
combining curiosity Are you the intersting other?
ou are first planted in the journalism school without having much direction, but an interest in the major titled “advertising.� You step into a community that will serve as a resource for the next four years. Where creatives come together, we naturally split apart in our differences. You find a specialty that separates you from the group. You discover this niche not by sitting in a classroom, but by exploring interests outside of the journalism school that you can bring back to the Allen Hall community. Your individual curiosity shapes you into a culturally relevant well rounded thinker. You are the interesting other that makes your team stronger. Staying interested and producing outside of the classroom is what defines you as a University of Oregon Creative Strategist. Allen Hall Advertising created this video which embodies how students at the University of Oregon approach advertising.
The curious you combines your academic pursuits with personal passions.
Special thanks to “Find ways to use your unique, god given, super human powers for the greater good.�
Bob Rickert Executive creative director at hmh agency and oregon alum
Allen Hall Advertisting
-Scott Bedbury
Oregon Alum and Branding Genius
sojc Ad students supportive and fearless creatives
guest speakers Sharing wisdom in j342
By Camille Burgess and Stephanie Griffin