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The LGBT Market Promoting your business in the Lavender Listings informs Central Ohio that you welcome our large LGBT community. This powerful consumer market will choose companies that support LGBT customers with visible, well-targeted marketing campaigns and the Lavender Listings provides a focused resource to deliver your marketing message to these customers. Stonewall Columbus has one of the most active and best LGBT-targeted postal and electronic mailing lists in the area. Consider This… • The total buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population in 2011 is projected to be $835 billion 1 • 25% of LGBT Couples are Raising Children 2 • Twice as likely to have graduated from college 2 • Gay men and lesbians go out more, buy more, have more disposable income and are extremely loyal consumers 2 • Gay and lesbian consumers purchase from companies/brands that advertise in gay media, support gay and lesbian community causes and are good to their own gay and lesbian employees 2 • 59% buy themselves whatever they want 2 • LGBT consumers are brand loyal and brand aware. They support the brands and businesses that support equality and that market directly to them. 2 1 - Data from Witeck-Combs, a Washington. 2 - 2010 Out Now Global LGBT Study
By The Book - Lavender Listings Print Advertising The Lavender Listings book is provided as a free resource guide to the Central Ohio Lesbian, Gay, Bisexual, and Transgender Community. • 5,000 Lavender Listings books printed each year • Distributed at all Stonewall Columbus public events and through the mail when requested via phone or through our website. • Used as a business referral source almost daily at the Stonewall Center on High • Distributed at our annual Pride Festival each June, which is attended by over 210,000 • Available at the Stonewall Center on High, many establishments in the Short North, Clintonville, OSU and many other areas of Central Ohio. • Available at Experience Columbus Visitor Centers Downtown and Easton Town Center locations Live Wire - Lavender Listings Electronic Advertising The Lavender Listings website is a hugely popular and accessible online resource for the LGBT community. Includes Mobile access! • 212,639 Unique Visitors Per Year 3 • Over 50,400 Unique Visitors During Columbus Pride Month 3 • Over 3,600 subscribers to our weekly Email Newsletter • Over 9,500 Facebook Fans across our Fan Pages 3 3 - Includes Stonewall Columbus, Columbus Pride, Stonewall Blog, and Lavender Listings
"The GLBT Community is important to the city’s future and economic vitality."
Mayor Michael Coleman, New York Times "T" Magazine 11/12/10