FC Bayern World FOR

The Best Fans In The World

FACTS

LOCATION: Munich, Germany

SALES AREA: 1,000 m 2

OPENING: 12/2020

SERVICE: Concept, Design, Planning, Manufacture, Installation

ARCHITECT: umdasch

SECTOR: Sports

CONTACT: fcbayern.com

Visitors who step through the sliding door to the FC Bayern World in its top location in Munich’s city centre, will feel flattered to note that they are entering the store “For the best fans in the world” – in the proverbial sense. Because the unofficial claim greets them at the entrance, where it is burned into the mat on the floor. And it gives a foretaste of what is in store for the fans of the German record holders, who are not stingy with their superlatives both on the football field and away from it. The concept designed and implemented by umdasch bears the title “Tradition meets the Future”. It was immediately chosen as the Store of the Day by Textilwirtschaft, Germany’s leading specialist magazine. An oversized LED-Wall, which runs along the underside of the staircase, marks the “emotional heart of the store,” as Maik Drewitz, Shop Consult Director at umdasch The Store Makers, explained. “In the central staircase, warm oak wood and raw black steel form a contrasting arc of suspense,” continued Drewitz. The materials selection intentionally focuses on regional suppliers. Illuminated glass walls from a Bavarian manufacturer make the cast flooring of Munich pebbles glow. Numerous brand experiences await fans in addition to the exciting design. They can experience their favourite team at close quarters: the FC Bayern players are present as models from the 3D printer via more than 20 integrated digital touchpoints such as mirror-screens in the changing cabins, several selfie points and transparent screens for the trophy presentation as well as projection mapping in the checkout zone. In the “test cage” fans can measure themselves against the professionals in various gaming scenarios. And jerseys, shoes and footballs can be personalised according to the fans’ individual wishes in the “workshop”. Does that make you long for more? Under the following QR-code you can get in the mood for the next home or away game with a video.