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Warema Sun Forum
LET THERE BE SHADE!
The entrance puts visitors in the mood for the product worlds of the sun protection specialists. As the integral one-stop partner, umdasch was also responsible for the storyboard as well as the production and animation –and took care of the creation of the content in line with the brand’s corporate identity.
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The Warema Sun Forum in Wertheim, Germany accompanies visitors on a journey through the manufacturer’s brand world. Across a total area of 1,600 m 2 they can discover the full variety of modern sun protection for both indoors and outdoors. The architects and digital designers at umdasch have come up with some original ideas: visitors can stroll in a playful manner through a stylised village with little houses where the product range can be experienced directly on site. The digital consulting professionals at umdasch have integrated a digital customer journey into the architectural concept. It permits visitors to immerse themselves even further in the material by calling up additional information on a specific product on the screens and then compiling their own personal digital portfolio by scanning it with their smartphones. Afterwards they can discuss this collection of material in detail at the service point or with a nearby specialist retailer.
FACTS
LOCATION: Wertheim, Germany
SALES AREA: 1,600 m²
OPENING: 11/2020
SERVICE: Concept, Design, Planning, Design Engineering digital solutions
Manufacture, Shop Equipment, General Contracting, Installation, Lighting
Digital Retail: Concept & Creation, Digital Signage, Interactive Applications, Smart Tracking, Software Development
SECTOR: Brandlands
CONTACT: warema.de
The “sections” of the Warema houses serve to present sun-protection solutions within the context of “living” and “working”. Visitors can gain a clear impression of how the products would fit into their surroundings and what they would look like, both in enclosed spaces and outdoors.
In the Sun Forum, the physical space and a multi-sensory impression are fused to create an integral brand experience: here on the one hand they will find the principles of constructive sun protection, and there on the other, smart tools like interactive maps and a digital information counter for orientation. Everything is grouped around a centrally positioned digital table that looks like a wishing well – from which visitors to the exhibition can scoop up further knowledge.
The central focus of the exhibition is a digital table, positioned like a wishing well between the houses. It serves as an “enchanting” advice tool for control systems, collections and products.
