Bründl Sports

At One With Nature

Facts

LOCATION: Kaprun, Austria

SALES AREA: 2,500 m²

OPENING: 10 /2021

SERVICE: Design Engineering, Value Engineering, Manufacture, Installation

Digital Retail: Digital Signage, Interactive Applications

ARCHITECT: blocher partners

SECTOR: Sports

CONTACT: bruendl.at umdasch The Store Makers accompanied the store, with its interior certified according to ÖGNI sustainability principles – for the first time in the Austrian retail sector - in the areas of shopfitting and digital retail. This meant for the cooperation that the various trades involved had to submit to strict audits as regards ecology, economy and social aspects. It was advantageous that umdasch itself has also adopted the sustainable approach and as a company practises these principles on a daily basis, not least through its membership in the G7 The Fashion Pact (see page 7).

Behind the building the Kapruner Ache rushes by, and the Kitzsteinhorn and Maiskogel are not far away. The flagship store of Bründl Sports, which has doubled its sales area after being renovated and rebuilt by the architects of blocher partners, looks like an erratic boulder from the ice age in its sharp-edged, monolithic form. It is no coincidence that it refers back to nature; the entire project is regarded as a milestone of sustainability, from its construction principles to the comfort of the interior space to the management and user behaviour.

“AS A FAMILY FIRM WHICH THINKS IN GENERATIONS, THE SUBJECT OF SUSTAINABILITY HAS ALWAYS PLAYED AN IMPORTANT ROLE FOR US: TO CREATE MAGIC MOMENTS FOR OUR CUSTOMERS AND STAFF AND TO ASSUME RESPONSIBILITY WHEN IT COMES TO SUSTAINABILITY.”