Traditional Telemarketing vs Strategic Outbound Calling

Qualified Results

As a starting point, it’s important to establish the key differences between traditional telemarketing and strategic outbound calling. Traditional telemarketing often involves unsolicited calls to a large group of people, with a scripted pitch aimed at making a sale or appointment. This approach can often lead to a negative perception of cold calling, with many consumers feeling annoyed, interrupted, or even deceived by these types of calls.

Strategic Outbound Calling

Strategic Outbound Calling, on the other hand, focuses on identifying the highest-level relent stakeholder, obtaining accurate contact details and developing familiarity and credibility, using the phone as the primary communication vehicle. This requires a clear understanding of the primary target market, the role of the highest-level decision-maker and a key phases that will trigger engaging curiosity. By taking the time to clearly understand these key points and implement them, strategic outbound calling can be a highly effective way to generate leads and obtain crucial information.

Qualified Results

The Jump-start Outbound Calling Training Series

©2022 Strategic Calls

In this training, you will begin to learn key strategies and best practices for strategic outbound calling, including how to research and target potential prospects, how to prepare for and execute a successful call, and how to follow up and build relationships with prospects over time. Ultimately, the goal of this course is to increase awareness that outbound calling can be a powerful tool for generating business, when approached in a thoughtful, strategic way.

Strategic Outbound Calling

Strategic Outbound Calling

• Business to Business B2B

• Focused Target Market

• C-Suite & Executive Level Decision-makers

• Limited Brand Awareness

Qualified Results

• Consultative Sale

• Long Sales Cycle

The Jump-start Outbound Calling Training Series

©2022 Strategic Calls