Attack!
Product Launch “Winning market share by beating customers’ expectations” BENEFIT TO YOUR BUSINESS
2. CLARIFY PRODUCT POSITIONING
A loyal customer!
Q
Description of Product
Q
Current Market Status
You can increase revenue and capture market share by beating
Q
Value to Purchaser
customers’ expectations with a distinctive product launched on
Q
Cost to Produce
time, within budget.
Q
Maintenance & Support
WHAT WE OFFER A process to guide the launch of your product/services
3. DEFINE THE MARKET Q
Description of Customers
Q
Customer Objectives
Q
Market Segmentation
Using our proven methodologies we assist you to create a clear
Q
Market Size
plan of attack that includes:.
Q
Environmental Influences
Q
Customers’ Alternatives
1. SELECT PROJECT TEAM
4. FORMULATE A MARKETING STRATEGY
6. EXECUTE DEVELOPMENT
Q
Target Markets
Q
Objectives
Q
Enterprise Image
Q
Organization
Q
Promotion Strategy
Q
Market Status of Offering(s)
Q
Pricing Strategy
Q
Personnel/Resource Schedules
Q
Sales Organization
Q
Technology Involved
Q
Channels of Distribution
Q
Logistics
Q
Customer Support
7. BUILD AN OPERATIONS/ PRODUCTION PLAN
5. CONDUCT COMPETITOR ANALYSIS Q
Capability/Propensity to Attack
Q
Portfolio Summary Matrix
Q
Organization
Q
Suppliers
Q
Sub-Contractors
Q
Technology Involved
Q
Quality Control
Q
Inventory Control
Q
Generic Strategies
Q
Offering/Market Evolution
Q
Offering/Market Strategy
Q
Directional Policy
Q
Business Risk
Q
Income Statements
Q
Competitive Advantage
Q
Cash Flow
Q
5 Year Balance Sheet
Q
Financial Assumptions
Q
Financial Ratios
HOW WE WILL ASSIST YOU
8. PERFORM FINANCIAL PROJECTIONS
Through a series of disciplined work sessions guided by our process methodology, Product Launch captures the thinking of a cross functional team which includes key executives and operational managers who represent your entire value chain and may include suppliers and customers. We guide your team through a structured and disciplined process for the creation and, more importantly, the execution of a successful product launch plan.
ATTACK! Product Launch Setting Project Objectives & Timeline
Pre-Session/Team selection 1/2 Day
Project Implementation Issues Develop Launch Plan
“Quick Insight�TM Assessment
1/2 Day
7EEKS
1
STAGE 1
2
2 Day
3
STAGE 2
4
5
6
STAGE 3
7
8
STAGE 4
9
Marketing Strategy Presentation/Product Launch
Post Launch Assessment (3 months after Product Launch)
1/2 Day
1/2 Day
10
STAGE 5
11
12
13
STAGE 6
Review Project Implementation $AY s $AY s $AY
14
15
STAGE 7
16