Craft
“What will we sell, to whom, and where?”
Core idea which describes your future business Your products and/or services scope
Strategic time frame to achieve your strategy
Think!
Strategy Development Process
Strategic Anchor ®
Benefit to your business: a competitive advantage!
Core skills/competencies
Strategic Thinking Group’s Strategy Development Process empowers your company with a sustainable strategy supported by “battlefield” operating principles to execute the strategy. We provide the thinking roadmap, you make the journey. Our strategic thinking process will
Customers (buyers) scope
allow your company to: n
Develop a clear strategy to create a customer
n
Achieve strategic positions: market share, revenue, profitability
End users scope
Geographic scope Future size of your business
Profitability of your business
n
Execute critical organizational changes
n
Assign accountability for results
n
Obtain commitment for execution
n
Speak a common language about your future business
Execute “Telling the story of your strategy”
Measure!
The Balanced Scorecard Benefit to your business: a focus on future revenue! n
You focus on creating value for your shareholders by
Lead!
“No Excuses!” Leadership Benefit to your business: your strategy executed by ordinary people achieving extraordinary results! LEADERSHIP n
Leadership styles are assessed
n
Leadership skills developed aimed at improving individual and group leadership effectiveness
knowing how to create value for your customers n
Your employees understand your strategy
CULTURE
n
You are able to identify sources of future revenues
n
n
Links strategy to tactics
n
Acts as the measurable basis for building and
Your organization’s current culture and its readiness to execute strategy is assessed and analyzed
n
The vision of your organization’s desired culture (what it wants to be) is compared to the current
leading a performance-based culture
culture (what it is). n
The levers for cultural change are identified (structure, systems, technologies, skills)
n
Action plans are developed to manage the changes to a more performance-based culture.
“No excuses! Executing your strategy through a performancebased culture”
“Winning market share by beating customers’ expectations”
Attack!
Product Launch Benefit to your business: a loyal customer! n
Clarify product positioning
n
Define the market
n
Formulate a marketing strategy
n
Conduct competitor analysis
n
Execute development
n
Building operations/production plan
n
Perform financial projections
Sustain
Observe!
Strategic Intelligence A process to analyze your competitors
Defend!
Benefit to your business: an ability to anticipate the future! n
Create a strategic intelligence system which constantly monitors the world around you to track
A surprised competitor!
changes which may affect your strategy.
Competitor Insight
n
Improve your ability to manage your response to inevitable change
Benefit your business: a surprised competitor!
n
Identify threats and opportunities
Protect your key product/customer/markets
n
Avoid surprises from the outside world
by anticipating a competitor’s attack.
n
Gain competitive advantage by decreasing your reaction time to events
Prevent competitors from: n
Stealing your customers!
n
Blocking your entry into new markets!
n
Surprising you with new
n
Better understand your own company in relation to changing competitive and industry forces and industry forces
products/ideas! n
Changing the rules of the game!
“Outthinking, outmaneuvering and outperforming your competitors”
An ability to anticipate the future! A framework for building your strategic intelligence system
“What in the world is happening around us?”