Hospitality and Tourism
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Tourism Programme Module I: Tourism Business Strategy in Action Date: April Aim: Impact skills necessary to develop strategy framework that can transform the participants’ enterprise and enhance competitiveness; envision and map strategic multi-units of operations to achieve enterprise objectives, enhance efficient management skill and adaptation to market change.
Curriculum • Visitors’ profile along the destination consumer behavior • Economic profile and allied activities • Prospecting high potential visitors tourism market skimming • Tourism destination project scoping • Resident attitude surveys • Socio-cultural impacts and their mitigation • Potential destination products and support services • Tourism policy formulation, vision and goals • Integration and multi lateral influences
Hospitality Programme Module I: Strategic positioning of hospitality enterprises
Curriculum • Business strategy • Economics and evolutionary pathways • International competitiveness and indices • Multi unit integration • Comparative benchmarking • National policy and stakeholder value • Focus on people (residents) • Efficiency in the management Module II: Tourism destination policy and planning Date: May Aim: Conducting rapid assessment of tourism potential on the anvil of costs. Articulate essential elements to analyse visitors’ profiles for enhancement of business practices; profile economic trends; formulate vision and goals; participate in formulation of tourism policies and plans to protect industry interests.
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Date: April Aim: The module is designed to establish a leading strategic position base for hospitality business. Explores pertinent situational analyses; and builds insights for creating rationale when choosing particular strategic positioning for the business. Curriculum • Do appraisal of the regional hospitality business landscape • Strategic thinking for competitive business • Design a strategy planning and process • Analyse and develop a SWOT map • Build business strategic intelligence • Use statistics and techniques for forecasting • Do business structure modeling • Build an effective hospitality value chain model • Plan for strategic alliances and internationalisation • Franchise management for strategic growth
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Module II: Implementing strategic position for a hospitality Enterprises Date: May Aim: Examine principles to use in implementing cor por ate str ategies to attain cor por ate goals,explore input models necessar y to attain cost reduction and efficiency; strategic marketing from the pre-segmentation point to positioning, strategies for off shore marketing, e-commerce and high level automation, Carr y out strategy evaluation and control within hospitality and tour ism business. Curriculum • Organisation structure versus service delivery • Hospitality input models for cost reduction and efficiency • Strategic Marketing and Synchro marketing in tourism business • Strategies for offshore marketing and leveraging destination competitiveness • Managing hospitality business life cycle • Building bases for hospitality market competitiveness • Managing strategic change • Strategy leadership using influence and negotiation • Advantages of e-commerce and high level automation in strategy efficiency • Managing stakeholders to attain corporate goals • Strategy evaluation and control within hospitality and tourism business
Combined Tourism And Hospitality Programme Meetings, conventions and events management
events as a catalyst for international visitors. Operations management, study mechanism for successful lobbying, planning and guiding an international conventions, meetings and events Curriculum • Types and business function of international conventions, meetings and events • Sources and sourcing, attracting international events • Theory of creation, theme development and planning • Management of reservation accommodation, transportation, tour management, recreation • Operations: constituents elements in creating and delivery various types of events • Marketing strategy, financial management ROI, break even, cost of sales Service Quality Management in Hospitality Enterprises Date: June Aim: The aim of this programme is provide an exposition of hospitality service quality agenda with par ticular emphasis hospitality ser vice quality modeling and profiling of the hospitality service customers. Curriculum • Comparative mapping of hospitality and other businesses. • SERVQUAL and HOTQUAL quality models. • Profile of hospitality service customers, Customers perceptual judgment of hospitality services • Trouble-shooting service failure, Service relationship Management, Customer designed service standards • Employees and service quality management
Date: June Aim: Sensitise tourism stakeholders to use inter national conventions, meetings and
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At Strathmore University, we are open to everyone, as felt in our warm family atmosphere and the simplicity and confidence with which we engage one another. We encourage open, lively and responsible interaction based on the respect for the freedom and opinion of others. Our culture and reputation for outstanding excellence has deep roots. We are driven by the desire to enable you recognise the dignity and worth of self and of others and to make that fact propel you to achieve the greatest possible excellence in what you do and to do it for the service of others. Strathmore University is for those seeking to be that peerless professional, revolutionary entrepreneur, inspirational manager or exemplary leader who wants to make an impact and transform our society.
How to reach us The University is located on Ole Sangale Road (off Langata Road) accessible by private means or public transport from the Central Bus Station with signboard 14A – Strathmore. For more details contact: Admissions Office, Strathmore University PO Box 59857-00200 City Square, Nairobi, Kenya Tel (020) 6006155 Mobile 0733 618135, 0722 205428 Fax (020) 6007498 Email admissions@strathmore.edu www.strathmore.edu
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