KEEMALA, PHUKET, THAILAND
OUR STORY.
WHO WE ARE. WHAT WE DO. WHO WE DO IT FOR. In 1984, the owner of the legendary nightclub Studio 54 coined the phrase ‘Boutique Hotel’. By 1990, Small Luxury Hotels of the World™ turned that phrase into a phenomenon.
Our purpose is to perfectly match the world’s independent travellers with the most individual, intimate and intense hotel and travel experiences.
Over the last three decades we’ve taken things global.
Where the feelings and the flavours, the moments and the memories stick in the mind and stay in the heart. Forever.
From our reputation to our reach, our mindset to our membership, our brand to our benefits.
Where the architecture, atmosphere and attitude of the place reflects the character of the owners.
We’ve created the most desirable and valuable community of independently minded travellers and independently spirited hotels in the world.
And the unique quality of the experience begins before you even check-in.
We’ve gone to every major capital, taken the path less travelled and journeyed to the edge of the map to seek out and select the distinctive, the diverse and the downright delightful. People, places and experiences with individual character, intimate charm and inherent class. We’ve personally visited, vetted and verified over 500 boutique hotels in more than 80 countries.
Our role is to provide value to our members with every interaction. Browsing, booking and benefits; accounts, web and brand management; content, communications and conferences. Whether online, offline or face-to-face. We’re on a mission to make a community so influential and impactful, that we never lose a member.
They’re small, perfectly formed and independently owned.
And create a future where people explore the world with intention, experience its intensity and protect its integrity.
Most have no more than 50 rooms.
A world where the well-travelled, travel well.
Some have been in the same family for generations. All are anti-chain and anti-same. From a lodge in Costa Rica to a château in Saint-Émilion. From a historical palace to a modern atelier. From the refined to the revered, the iconic to the idiosyncratic.
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HALCYON HOUSE, CABARITA BEACH, AUSTRALIA
CONTENTS 05
Why Small Luxury Hotels of the Worldâ„¢?
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Worldwide Presence & Distribution
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Dedicated support every step of the way
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Worldwide Marketing Exposure
33
Worldwide Sales opportunities
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Be part of a community of
independently minded hoteliers
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How to apply
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WHY SMALL
LUXURY HOTELS OF THE
WORLD?
NOBU HOTEL IBIZA BAY, IBIZA, SPAIN
1. WHY SMALL LUXURY HOTELS OF THE WORLD? SLH perfectly matches the world’s independent travellers with the world’s most individual, intimate and intense hotel and travel experiences. Joining Small Luxury Hotels of the World means joining the most desirable and valuable community of independently minded travellers and independently spirited hotels in the world.
DELIVERING VALUE TO OUR MEMBERS WITH EVERY INTERACTION. • SLH provides a dynamic digital platform for independent hotels to connect with the world’s most inquisitive and influential travellers • Our reservation system can handle all GDS, voice, website, mobile and third party website distribution • Access to luxury travel buyers and consortia programmes through our sales team and an intensive calendar of SLH events that you can participate in and promote your hotel face to face • Visibility to our loyalty database of over 120,000 customers • Outreach via our global PR network that spans 15 countries and 10 social media channels • New incremental business through SLH’s exclusive marketing partnership with the World of Hyatt • A global team of dedicated Revenue Account Managers to support you every step of the way
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“ We are a community of independently minded hoteliers”
Over 30 years of specialist experience in the industry has created some pretty impressive results. We’ll let the numbers do the talking...
520
$200m
Over 520 hotels in more than 80 countries
$200m in Premium Reservations Revenue driven through SLH channels every year
No1
10,000
No 1 Google ranking for ‘Luxury Hotels’ search
10,000 travel buyer appointments at over 90 sales events
30,000 $24m
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A community of 30,000 luxury travel curators
4m visits annually to slh.com generating $24 million
13m
140,000
Access to 13 million active travellers via the World of Hyatt exclusive partnership
140,000 reservation enquiries per year driven through 70 SLH Voice Agents
“ SLH – glamorous and with personality, the SLH portfolio always inspires” Catherine Fairweather, Travel Director, Porter Magazine
75%
850,000
75% PR share of voice versus competition
Social media community of 850,000
“ SLH maintains a 75%majority share of voice against all major competitors”
PR SHARE OF VOICE Small Luxury Hotels of the World: 82.4% Mr and Mrs Smith: 9.7% Leading Hotels of the World: 3.4% Preferred Hotels: 2.4% Design Hotels: 1.5% Relais & Chateaux: 0.7%
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WORLDWIDE PRESENCE & DISTRIBUTION
THE TOKYO STATION HOTEL, TOKYO, JAPAN
2. WORLDWIDE PRESENCE & DISTRIBUTION SLH provides you with 24-hour access to one of the most advanced Central Reservation Systems (CRS) in the world, a brand new platform by SynXis. SLH SynXis is a powerful tool that has the potential to reach millions of prospective guests by distributing your hotel rates, availability and content to several channels worldwide, all from one easy system.
Some of the benefits of SLH SynXis include: • Supports a multitude of rate, inventory and distribution strategies to achieve business goals
• Sabre Hospitality University: Self-paced certification training courses at no extra cost
• Seamless connectivity to property management, revenue management and content management solutions
• Advanced Sabre GDS training and best practice guides
• Simple user interface and tablet-ready features for managing hotel inventory from anywhere
• Advanced and customisable reporting that can be scheduled and delivered to your inbox • Multiple distribution channels
• Single sign on to all platforms: Centralised access for content management, rate, availability, reservations, reporting, image library and Onyx integration
SLH.COM WEBSITE & SLH APP Our site is visited by over 400,000 customers monthly, providing an exceptional booking experience across all devices.
GLOBAL DISTRIBUTION SYSTEMS (GDS) We are identified by the prestigious GDS code “LX”, representing our reputation for luxury.
SLH VOICE RESERVATION TEAM We provide 10 SLH dedicated agents based in London, New York, San Diego, Orlando, Shanghai and Brisbane as well as a further 60 agents in Singapore, Frankfurt and Orlando via our partnership with the Sabre Communication Centres.
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HOTEL PROPERTY MANAGEMENT SYSTEM (PMS)
Rates & inventory upload
Reservations download
SLH CENTRAL RESERVATION SYSTEM (CRS)
SLH.COM & MOBILE APP
GDS Sabre, Amadeus, Galileo, Worldspan
SLH INTERNET BOOKING ENGINE – IBE By using the SLH IBE (white label booking engine) to power reservations on your property website, you can manage your inventory and rates through just one system. Our IBE is currently one of the most cost-effective booking systems on the market. It has a mobile responsive design and can be fully customised to match the look and feel of your website.
VOICE
SLH IBE
OTAS
(Internet Booking System)
Via Direct connect & SLH Channel Manager
PMS/CRS 2-WAY INTERFACE You can have a 2-way interface with the SLH CRS (this feature is dependent on your Property Management System supplier). You are guaranteed automatic reservation delivery and real time availability and rate management directly from your PMS.
ONLINE TRAVEL AGENCIES – OTAS The SLH CRS frees you from the burden of manually maintaining 3rd party extranets. It connects you to a wide range of OTAs via direct connectivity to the CRS and medium to lower producing OTAs through the SLH channel management solution.
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3 PEOPLE, PLACES AND EXPERIENCES WITH INDIVIDUAL CHARACTER, INTIMATE CHARM AND INHERENT CLASS.
DEDICATED SUPPORT EVERY STEP OF THE WAY
TERRA DOMINICATA, PRIORAT, TARRAGONA, SPAIN
3. DEDICATED SUPPORT EVERY STEP OF THE WAY We aspire to be the most pioneering, trustworthy, productive and supportive hotel community.
HOTELIER NEWSLETTERS
Your dedicated Revenue Account Manager will introduce themselves to you as soon as you’re a part of the community providing you with all the information you need to get the most from your investment. It’s vital to be fully connected to the SLH brand by actively engaging in the opportunities and initiatives that are offered to you. This way, you’ll be sure to maximise your hotel’s potential and, in turn, generate bookings. Your Revenue Account Manager will be with you every step of the way to ensure your hotel is thriving.
On a monthly basis you will receive our hotelier newsletters and quarterly marketing updates to keep you informed of brand initiatives and news.
TRAINING You can request bespoke training sessions from our Revenue Account Managers at any time via Webinar or even directly at your property. In addition we can give you full access to online documentation and self-paced e-learning courses.
MYSLH.COM MySLH.com is a resource centre that contains information about SLH distribution, marketing, PR and sales. This is a dedicated space for opportunities, allowing you to participate in revenue-building initiatives and register online for industry events and exhibitions.
Performance Dashboard 17
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CA’SAGREDO HOTEL, VENICE, ITALY
STEIN ERIKSEN RESIDENCES, UTAH, USA
WORLDWIDE MARKETING EXPOSURE
4. DIGITAL MARKETING
$21M
400,000
21%
15,000
in reservation revenue
Channel share of revenue
visits a month
high-quality images
SLH.COM The next generation SynXis 4.0 booking engine was recently integrated into SLH.com offering enhanced functionality for our customers to drive reservations. The website has been designed responsively so guests can enjoy a seamless experience on mobile, tablet and desktop and it is continually tested and optimised to achieve the best possible reservation conversion rate.
MOBILE APP Wherever your potential customers are and whichever device they use, we’re there to support them. Our mobile app for iPhone is free to download and offers independently minded users a great way to engage with your independently spirited hotel, even when they’re on the go.
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$360
Average room rate
10,000 pages of content
SEO-PPC We recognise the importance of search engines like Google, Bing, Baidu (China) and Yandex (Russia) in driving traffic to your hotel pages on SLH.com. We have extremely strong organic rankings for ‘luxury hotel’ search terms through ongoing search engine optimisation, and we run highly targeted PPC campaigns to generate incremental traffic.
SLHHOTELS.CN – CHINESE WEBSITE Your hotel will also be promoted on our fully-responsive Chinese website and booking engine with dedicated pages of content and images optimised for organic rankings on Chinese search engines.
THE SLH TRAVEL BLOG A key part of driving traffic to slh.com comes from our editorial content that sits under our travel blog “SLH Journal”. Full of destination, lifestyle and itinerary pieces written by a global team of travel writers, our Journal is a place of inspiration and travel tips.
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This is
BIG Small Luxury Hotels of the World connects with World of Hyatt Small Luxury Hotels of the World and HYATT have launched an exciting new marketing partnership, delivering a new incremental revenue stream into SLH hotels through Hyatt’s World of Hyatt (WOH) loyalty membership. For SLH hotels, it means new reservations and revenue from new customers, and for the SLH brand it means a boost not just in business but in brand awareness. For the World of Hyatt members, it means opening their horizons to the World of Small Luxury; to experience, earn and burn points in SLH hotels. Our partnership with Hyatt is an exclusive one. SLH is the exclusive partner to Hyatt for luxury boutique-style hotels.
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EXPOSURE AND BOOKINGS WOH members book SLH hotels via Hyatt digital channels (Hyatt.com, mobile and apps) and Hyatt voice channels only. Hyatt has six global voice centres in Europe, Asia, Middle East and the Americas with over 1,000 agents. SLH hotels are fully promoted individually on Hyatt.com and mobile apps. SLH hotels have their own webpage, which includes a hero image, hotel image gallery, list of room types, descriptions and list of amenities.
ACCESS TO �3 MILLION NEW CUSTOMERS There are 13 million total members in the World of Hyatt, half of which are active. This is a huge active database of new direct consumers to tap into, only made possible by joining SLH. Over $4.4 billion is accrued through World of Hyatt members annually, with an individual member spending on average 16% more than their standard guests. These upscale travellers are more likely to return and to spend more at your property.
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PREFERRED PARTNER – AMERICAN EXPRESS New hotels have the opportunity of benefiting from our long standing preferred partnership status with American Express, offering our member hotels access to discounted AMEX transaction rates, the global AMEX Business Travel programme and a global platform of AMEX card members. SLH benefits from an international partnership and marketing opportunities, including digital retargeting, dedicated regional emails and direct mail opportunities, leveraging our relationship to promote our brand to over 10 million AMEX card members across the globe.
STRATEGIC PARTNERSHIPS We partner with premium and luxury brands to target likeminded customers through their credit card memberships and lifestyle clubs. These partnerships provide you with additional brand exposure and tactical promotional opportunities based on your hotel’s seasonal demands.
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Kasara Niseko Village Townhouse
INDONESIA Ubud, Bali
JAPAN Niseko
INDONESIA
ASIA
JAPAN
ASIA
Viceroy Bali
A paradise on earth in the mountain foothills of Ubud Viceroy Bali has a real wow factor with gravity-defying thatched villas set on the edge of a steep ravine, overlooking the Petanu River gorge in Bali’s mountain foothills. With amazing hillside views, the most tranquil and scenic spa, some of the best food in Bali and immaculate service, this is a truly romantic retreat close to the artist’s village of Ubud. Here at Viceroy Bali, nature is the spectacle. Sit by your heated villa pool overlooking the rich tropical landscape, so peaceful and relaxing it’s as if time stands still. Pamper yourself with a massage in your villa or the luxurious spa centre. Dress up for an evening of fine wining and dining at one of the two exquisite restaurants on the property. Next morning wake up to the early morning mists gently lifting from the valley as the sun peeks over the hilltop. As Ubud is Bali’s artistic and adventure region, be sure to visit the Aguna Rai Museum of Art and checkout nearby waterfalls. After a busy day, return to Viceroy Bali to pamper yourself with a spa treatment or cocktail over looking the serene jungle valley.
< #L #>
TO BOOK
slh.com/viceroy Find toll-free numbers in your location on p.560
Address Jln Lanyahan Br Nagi Ubud 80571 Indonesia what3words trying.bulbs.blotches 25 |
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Bali Ngurah Rai 45 km
slh.com
Authentic Japanese charm meets contemporary alpine elegance in these Niseko Village townhouses At the picture-perfect foothills of Hokkaido’s mountains are the Kasara Niseko Village Townhouses. These luxury retreats are part of an all-season resort that attracts skiers from across the world, thanks to its sublime powder and excellent facilities. From here you’ll be at the epicentre of four interlinked ski areas, boasting over 2,000 acres of terrain. The small collection of spacious residences are ideal bases for outdoor adventures. Each has its own heated ski storage and garage, along with three elegant bedrooms, a chic kitchen and convertible dining space. It’s all wrapped up in stylish décor that puts a contemporary spin on classic Japanese heritage townhouses. And attentive concierge services, inspired by the ichigo ichi-e concept, will make every moment of your stay memorable. From your townhouse you could snowshoe up Mount Yotei, go reindeer sledding in winter or take advantage of summer sunshine and try hiking, rafting or hot air ballooning. Pure at Niseko Village – a nature and adventure centre – is moments away too. Take advantage of complimentary rounds of golf, ski and snowboard lessons, and onsen (hot springs) experiences. After enjoying the great outdoors, relax in the hotel’s thermal pool or head out into the village for stylish boutiques, bars and restaurants.
slh.com
THE SLH GLOBAL DIRECTORY Each hotel is showcased in our Global Directory. This elegant book is distributed to our travel trade and media partners, our most loyal customers and is proudly displayed in every room of every SLH hotel. The directory champions our hotels by offering a dedicated page with exceptional images.
TO BOOK
slh.com/kasara Find toll-free numbers in your location on p.560
Address Higashiyama onsen Niseko cho Abuta gun Hokkaido 48-1592 Hokkaido Japan what3words tell.midnight.boutique 8 |
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New Chitose 110 km
<# R# >
SLH REWARDS LOYALTY We have over 120,000 INVITED members who get instant benefits from their very first stay, ensuring each and every SLH experience is as memorable as the last. INVITED encourages engagement with the SLH brand by developing a community of members to deliver higher value reservations via SLH core channels – INVITED members hold over 70% of SLH.com reservations driving over $16m in booking revenue!
that get better each time they stay. We communicate directly with members through email using a sophisticated Salesforce CRM system which holds all member information and reservation data. We use analytical tools to help us understand key trends and leading marketing technology as a platform to develop targeted email campaigns – we hold a highly engaged audience with industry-leading open and click-through rate performance statistics.
A core part of the programme is to ensure that SLH builds stronger relationships with members through relevant and personalised journeys, incentivising members with benefits
Communications cover theme-based weekly emails on seasonal topics showcasing SLH hotels and mid-week emails to announce new hotels, destination spotlights, informative newsletters or competitions.
BENEFITS OVERVIEW
TIER 1
TIER 2
TIER 3
FIRST STAY
1-5 STAYS
6+ STAYS
Member Exclusive Rates Early Check-In (noon, based upon availability at check-in) Late Check-Out (3pm, based upon availability at check-in) Complimentary Wi-Fi Member Exclusive Promotions Daily Complimentary Continental Breakfast SLH Birthday Gift Room Upgrade (one category at check-in if available) Invite-only Events Reward Night Voucher
EMAIL We use sophisticated marketing technology as a platform to develop highly targeted email campaigns. The content of our emails vary according to customer nationality, personal preferences, website browsing and booking behaviour, and email engagement. This personalised approach enables us to deliver industry-leading open and click-through rate performance statistics. SLH emails can be broadly categorised in to 3 sections – regional, themed and tactical.
MY MEMBERSHIP
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PR SLH maintains a 75% majority share of media voice against all competition. We have a global team of PR professionals who raise awareness of SLH through an integrated communications plan aimed at high-end consumers and travel agents. With a focus on the unforgettable experiences SLH hotels offer, we’re able to provide language-specific and culturally-relevant PR support in 10 countries around the world. Our in-house teams in London, New York, Singapore and Shanghai and our PR agencies and ambassadors in other key markets ensure you have access to an extensive global database of media contacts. Our PR team work to garner effective publicity for our hotels through the following:
• Monthly press releases to global media contacts to highlight new hotels, news from existing hotels and communicate strategic messaging • Monthly newsletters for global media contacts to highlight news within our existing hotel portfolio • Pitching relevant and topical feature angles to key luxury publications, communicating the diversity and authenticity of our properties • Building mutually beneficial relationships with luxury media by hosting both private meetings and networking events • Select individual press trips and hosted group press trips, showcasing hotels to influential global media • Developing global partnerships with international tourist boards and airline partners to secure complimentary airlift for media stays
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SOCIAL MEDIA SPREADING THE WORD- SOCIAL MEDIA We have a combined following of over 850,000 people across SLHâ&#x20AC;&#x2122;s social channels. We have created a large and engaged community of independently minded customers who are frequent travellers and who actively look for new experiences online.
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We work closely with bloggers and online influencers to further promote the SLH brand and your hotel. This is accomplished through individual stays, group trips or blogger events. We only work with top influencers to ensure great content on their highly influential channels, which we can utilise for our own social media channels. We have held blogger events in London, Singapore and New York plus group trips to Paris, Iceland and Japan and are always planning more to ensure global exposure. Why not follow us and start the conversationâ&#x20AC;Ś @SmallLuxuryHotels facebook.com/SmallLuxuryHotelsoftheWorld @SLHLuxuryHotels linkedin.com/company/small-luxury-hotels-of-the-world uk.pinterest.com/SLHLuxuryHotels youtube.com/user/SmallLuxuryHotels e.weibo.com/smallluxuryhotels WeChat
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5 FROM THE REFINED TO THE REVERED, THE ICONIC TO THE IDIOSYNCRATIC.
WORLDWIDE SALES OPPORTUNITIES
FENDI PRIVATE SUITES, ROME, ITALY
5. WORLDWIDE SALES OPPORTUNITIES We have established collaborative relationships with the top luxury travel programmes and agencies across the industry to raise awareness of the SLH brand and to reinforce the status of our exclusive GDS code LX for LuXury.
LUXURY TRAVEL NETWORKS SLH collaborates with the worldâ&#x20AC;&#x2122;s luxury leisure travel networks including American Express Fine Hotels & Resorts and The Hotel Collection programmes, Virtuoso, Signature, Traveller Made, Travel Leaders Select, and many more. SLH hotels will be highlighted in discussions with key network contacts and the SLH sales team will work closely with interested member hotels to build business cases and gain acceptance wherever possible into these networks.
CONSORTIA AND CORPORATE TRAVEL SERVICES The SLH Corporate Sales team is available as a resource to help hotels to understand how they can best source corporate and consortia opportunities. There are over 30 Business Travel consortia programmes to choose from including ABC, CCRA, Radius, Carlson Wagonlit Travel, BCD and HRG Worldwide
AMERICAN EXPRESS BUSINESS TRAVEL American Express Business Travel is the largest wholly-owned global travel network, managing the travel arrangements of over 70% of the Fortune 500 companies with over 2,200 travel services locations around the world. Joining SLH provides you with an opportunity to partner with American Express Business Travel Network globally, better known as the AMEX Preferred Extras programme.
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“ You can really talk to the best and most important players within the industry like American Express and Virtuoso and when you go to these players it is very important to be a part of a well recognised brand like Small Luxury Hotels of the World” ALCIDE LEALI, LEFAY RESORT & SPA LAGO DI GARDA
SHOWCASE EVENTS AND ROADSHOWS As an SLH property, you’ll be invited to join us on a series of showcases and road shows designed to give you the opportunity to meet some of the most influential industry insiders, including luxury travel planners, bookers and key global media partners. Many of these agencies aren’t easily accessible to non-affiliated hotels but joining SLH will unlock the doors to these highly-productive suppliers.
TRADE EXHIBITIONS In addition to our own events and road shows, you’ll also be invited to take part in a number of global trade and consumer events including ILTM Cannes, Americas and Asia, LE Miami, PURE Life Experiences, Emotions Seville and Brooklyn and several others.
TRAVEL AGENT WEBSITE www.slh.com/travel-agents We recognise that travel agents are critical to our success and we continue to identify and implement new initiatives to provide agents with the tools to sell the SLH brand as effectively as possible. We’re proud to offer a dedicated website especially for these specialists.
withIN We are pleased to introduce the Small Luxury Hotels of the World™ Travel Agency Preferred Programme: withIN. The aim of the programme is to connect you with the very best travel agencies in the world, each one hand-picked by our experienced sales team. It is a value-added programme (not a discounted rate) primarily for leisure travel, however, may be used on occasion by agencies that also cater for business travel. 36
BE PART OF A COMMUNITY OF INDEPENDENTLY MINDED HOTELIERS
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6.
BE PART OF A COMMUNITY OF INDEPENDENTLY MINDED HOTELIERS
“Small Luxury Hotels of the World brings together a community of independently minded hoteliers. It’s very much like a think tank which is important because you belong to a group of unique and hand-picked hotels” SAMUEL ALVAREZ, CAP ROCAT, MALLORCA, SPAIN
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OUR PURPOSE IS TO PERFECTLY MATCH THE WORLDâ&#x20AC;&#x2122;S INDEPENDENT TRAVELLERS WITH THE MOST INDIVIDUAL, INTIMATE AND INTENSE HOTEL AND TRAVEL EXPERIENCES.
“ We couldn’t be more grateful to SLH and its exceptional team for the valuable contribution they give us with their powerful tools and luxury prowess. Their professionalism and industry knowledge ensures we constantly reach our ambitious goals, as well as assuring we are recognised on an international level.” ANNARITA APREA, CASA ANGELINA LIFESTYLE, PRAIANO, AMALFI COAST, ITALY
1) SANT FRANCESC HOTEL SINGULAR, PALMA, MALLORCA, SPAIN 2) MIRAMONTI BOUTIQUE HOTEL, MERANO, ITALY 3) GRAND POWERS, PARIS, FRANCE 4) STEIN ERIKSEN RESIDENCES, PARK CITY, UTAH, USA 5) EL PEZ, TULUM, MEXICO 6) 137 PILLARS SUITES BANGKOK, THAILAND 7) HOTEL VILÒN, ROME, ITALY
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QUALITY INSPECTED, QUALITY ASSURED Our community is bound by quality. The strength and credibility of our brand is dependent on the quality of our individual hotels. We employ a strict application process so that only the very best hotels with the highest standards are accepted. In assessing a hotel’s suitability for joining the brand, we believe that the totality of the guest experience is as important as anything else. We’re looking for independently spirited luxury hotels to cater to our independently minded customers.
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for more information visit joinslh.com
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MYSTERY INSPECTION PROGRAMME We ensure consistently high standards of uncompromised quality across the brand experience. To do so, we have created an inspection programme as a way of regularly monitoring the quality and service of SLH hotels. We think itâ&#x20AC;&#x2122;s of the utmost importance to retain the integrity of our brand on a global scale and to ensure our independently minded guests are offered only the best independently spirited hotels. To ensure quality, we run a highly regarded, chargeable and anonymous guest inspection programme which gives you a full overview of your hotelâ&#x20AC;&#x2122;s performance.
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HOW TO APPLY
INVERLOCHY CASTLE, FORT WILLIAM, SCOTLAND
7. HOW TO APPLY
There are four stages when applying:
1) CAP ROCAT, CALA BLAVA, MALLORCA, SPAIN 2) THE NORMAN TEL AVIV, ISRAEL 3) REFINERY HOTEL NEW YORK, NEW YORK CITY, USA 4) QUINTA DA COMPORTA - WELLNESS BOUTIQUE RESORT, COMPORTA, PORTUGAL 5) LES SOURCES DE CAUDALIE, BORDEAUX, FRANCE 6) EICHARDT’S PRIVATE HOTEL, QUEENSTOWN, NEW ZEALAND
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STAGE � A formal application is to be completed and submitted for review. Successful hotels will be asked for a non-refundable deposit of £1,000 which is required before the assessment visit. This amount is credited against the initial fee if the application is successful.
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STAGE � Upon receipt of the application form and deposit, an initial visit and inspection will be arranged. The visit enables you to discuss the benefits of joining and determine the potential return on investment. It also enables us to assess whether your hotel is compatible with our criteria.
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STAGE � A report generated from the visit will be reviewed internally by our CEO and our Executive Board of Directors for a decision on acceptance into membership, rejection or for further assessment by a Mystery Inspector.
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STAGE � Successful applicants will receive confirmation of acceptance and a contract to sign. The contract is standard for all hotels and states all terms and conditions of joining SLH. The process is completed when the signed contract is returned together with the payment of the initial joining fee.
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LONDON I NEW YORK I CALIFORNIA SINGAPORE I SYDNEY I SHANGHAI