TPC - Storytelling Learning Journey by streefland

2022

Storytelling Learning Journey

The most powerful person in the world is the storyteller - Steve Jobs

Here’s to 2022 and new possibilities! We call can agree that 2020-21 was a challenging time for everyone as businesses everywhere scrambled to accommodate the pandemic economy. Many teams were sent home to work virtually, and even now as we look to returning to the workplace, the how and where we do our jobs has changed forever. At TPC, we underwent our own transformation as the need for business storytelling grew exponentially with companies doubling-down on training to help employees deal with virtual meetings, hybrid environments, and a need for more on-demand self-paced education modalities. In the background, we published our book Everyday Business Storytelling, and have been hard at work developing the next generation of our storytelling workshops set to roll out this coming year. As always, our three workshops are designed to work together, with each layering essential skills and storytelling techniques that address the most common business scenarios we face today. We’re excited to show you our 2022 product lineup, and look forward to serving you as we all build a culture of storytelling together!

Crafting Strategic Visual Stories

Influencing with Visuals

Presenting Data Visually

With demonstration and hands on practice, we show you how to use storytelling to turn ideas into memorable and motivating narratives.

Take your storytelling to the next level by learning how to organize your ideas into visual messages that are memorable and easy to digest.

This workshop delivers powerful, easy to apply techniques that help teams transform their data analysis into insights that drive actionable recommendations.

The brain science behind the power of storytelling

Developing a visual slide strategy

Walking in your audience’s shoes

4 basic principles of design

Learn how to connect the Why, What, and How of your story.

Displaying information visually

Developing your BIG Idea

Enhanced tools, including a new improved customized slide library

Applying a data visualization strategy

Using design elements (color, size, shape)

Minimizing clutter and “noise”

Enhanced tools, including a customized data visualization slide library

Storytelling Learning Journey

We recommend learners take CSVS first to provide a storytelling foundation to IWV and PDV. For those that take the journey out of sequence, we suggest taking CSVS and reading our book Everyday Business Storytelling within 3-6 months of the initial workshop.

The Storytelling Learning Journey We help make storytelling relevant and practical to everyone in business by teaching teams how to create, simplify, and adapt a visual narrative for any audience – every day.

Our three workshops are designed to work together in sequence, each with story building tools that help managers and peers coach one another. With practice, participants build skills that last a lifetime while transforming your organization into a culture of storytelling.

Crafting Strategic Visual Stories™

Influencing w

The fundamentals of business storytelling

Turn your stories into v

WHY TEAMS LOVE IT: Within the first hour, participants learn the fundamentals of storytelling that forever changes the way they approach their communication with co-workers and external partners and clients. Real Behavior Change We go beyond just theory by asking participants to bring their real work, presentations, and relevant

WHY TEAMS LOVE IT: Rega and PowerPoint skills, worksh during class how to make stu coherent, concise, and consis

Learning Objectives:

Visual Storytelling 3-Step Process

Create a common storytelling language Your team will learn a simple, proven framework for crafting presentations, emails, one-pagers, and proposals that get people to say “yes”

We go beyond just theory by asking participants to bring their real work,

narratives to class. Within a

Adapt to any business situation

few hours, they’re

Participants will discover strategies for adjusting their narrative to any situation or scenarios, including mixed audiences and virtual meetings.

narratives to class. Within a

Develop BIG Ideas

compelling stories that can

transformed into compelling stories that can be immediately applied to their job.

presentations, and relevant

What do you want your audience to remember most? What do you want them to know or do that drives decision making?

few hours, they’re transformed into be immediately applied to 1

their job.

STORY PLANNER

2 VISUALS

STORYBOARD

Story Building Tools & Expert Guides: All workshop participants are armed with interactive tools and expert guides to help build their stories stepby-step as they progress through the Storytelling Learning Journey.

1 Follow-a-long workshop syllabus

StoryPlanner, Starter, and Coaching Guide

Step-by-step workshop companion book

Book + Planners to guide learners through storytelling fundamentals

2 Follow-a-long workshop syllabus

Branded Visual Slide Library

Story First, Visuals Second WHAT’S THE TIMELINE?

Creating a Culture of Storytelling

Regardless of what order you take the workshops, teams who implement consistent manager and peer-to-peer coaching see organizational transformation within 3-5 months of our initial workshops

CSVS

IWV

PDV

TRANSFORMATION

All managers and workshop participants receive our best-practices coaching guide designed to work with TPC’s story building tools and planning worksheets.

with Visuals™

Presenting Data Visually™ The art of data visualization

visual presentations

WHY TEAMS LOVE IT: Participants get hands-on and geeky learning how to transform spreadsheets and complex data into powerful slide visuals that help get their ideas heard.

ardless of their level of design hop participants learn hands-on unning presentations that are stent.

Learning Objectives:

Working the Work

Develop a Story First, Visuals Second mindset

Our highly experiential and

Participants learn to create a tailored visual story strategy, considering their audience’s unique characteristics, how they think, and what they want to see.

hands-on learning approach incorporates interactive exercises,

Embrace easy-to-use Story Building Tools

coaching, and peer to peer feedback. Participants

Get hands-on as learners lay out the visual flow of their story using a simple, collaborative storyboard that’s designed to leverage existing assets or build new ones

bring real data visualization challenges to the workshop to help Identify what their

Customized Grab-and-Go Slide Library

audience needs from the data and fine tune their

Participants walk away with a pre-build visual slide library in your company brand look and feel to jumpstart design and reduce development time

presentations for maximum relevance.

Learning Objectives: Transform data into actionable insights Your team will learn to tell the story behind their numbers by distilling insights into clear, meaningful messages that help audiences interpret complex information quickly.

Think like a designer, without being one Participants will discover simple design principles to highlight key information, make data easy to interpret, and ultimately accelerate decision-making.

Cut through the “noise” Turn piles of data into easy-to-scan visual narratives, including receiving a custom, branded “grab and go” Visual Data Slide Library—as well as PowerPoint, Excel, and Google Slides tips and tricks—to save your team hours when developing presentations.

3 Grab-and-Go visual slide library to jumpstart presentations

Follow-a-long workshop syllabus

100-page Practical Guide

Software Quick Access Toolbar

Branded Data Slide Library

Pro-tips, presentation short-cuts, and prebuilt data slides

The Presentation Company helps talented businesspeople at all levels, bring clarity and meaning to their ideas and influence decisions through storytelling.