Pinnacle Bank

Making Managing Money Stress-Free Making Managing Money Stress-Free with Multiple Remote banking options with Multiple Remote banking options

In 1938, brothers George and Tom Dinsdale pulled their resources together to help Palmer, Nebraska, through the Great Depression. They had no idea they were creating a banking legacy that would last for generations. They opened what would become Pinnacle Bank, a fi nancial institution founded on keeping local communities strong. Over 80 years later, Pinnacle Bank continues to o er quality banking and fi nancing solutions with local service across Nebraska. They also serve communities in Kansas, Arizona, Missouri, Colorado, New Mexico, Texas, and Wyoming. Today, Pinnacle Bank is committed to making banking even more accessible. With Pinnacle Bank, managing your account when and where you want is simple. Their online and mobile banking options o er nearly all the same personal banking services as an in-branch visit but from the comfort of your home. Here are just a few of the many online services they o er for consumers: PinnBank Online Banking is a free, fast, and secure way to access your bank account. You can check your balances, set up automatic payments, transfer money, and more from your computer or web browser. This also acts as the hub for many of the other remote banking services Pinnacle Bank o ers. Pinnacle Bank’s Mobile Banking app is available to download for IOS and Android devices. On compatible devices it allows for secure login through Facial Recognition or Touch ID. In addition to being able to check your balances and transfer money on the go, you can deposit checks from your smartphone with the mobile deposit feature.

Pinnacle Bank CardControl is their newest app that helps users safeguard their debit and/or credit cards against fraud. Use the app to track and control the use of multiple Pinnacle Bank cards and turn them o and on as needed. You can also set specifi c restrictions by amount, location, and merchant type. To take advantage of these great services, you’ll need a Pinnacle Bank checking account. Pinnacle Bank’s local branches are open and ready to assist you with fi nding the right account for you. You can also apply for your new account online at pinnbank.com. Pinnacle Bank o ers personal checking account options for every need and budget, from their completely free checking to advanced accounts packed with added services, like identity theft monitoring. They even o er extra perks for seniors and students under 22, like refunds for up to $10 of foreign ATM fees per statement cycle. With their wide variety of online and mobile banking services available, you have access to your Pinnacle Bank accounts nearly anytime for increased peace of mind and control over your fi nances. See for yourself why Pinnacle Bank truly encompasses the best of Nebraska in a bank. Stop into any of their 15 Omaha Metro area locations.

Contact your local branch for more details about any of the products described above. Financing subject to credit approval. Regular account charges and standard carrier rates and fees apply.

Pinnacle Bank customers can now use Zelle® to send and receive money. Whether it’s saving you a trip to the ATM or taking out the guesswork of divvying up the lunch tab, Zelle is a fast, safe, and easy way to send and request money. Funds are sent directly to the recipient’s email address or U.S. mobile phone number.

Copyright © 2020 Pinnacle Bank. All rights reserved. Terms and conditions apply. Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license.

402-697-5990 | omaha, ne visit www.pinnbank.com for more information

Grace Under Fire, Leading with a Growth Mindset

When I sat down to write my letter this month, I started by reading back through each letter I’ve shared since the craziness ensued earlier this year. One month I’m talking about the importance of a press release and the next I’m telling readers not to panic...quite the contrast. Admittedly, it was tough rereading my own words because it made me relive some of the emotions I’ve felt throughout this unpredictable time in all of our lives—confusion, denial, frustration, and even anger. These are not fun feelings to wrestle with, to say the least. However, as I sorted through previous headlines, I was overcome with gratitude and pride. From Finding Perspective in Times of Distress and Uncertainty in April to last month’s charge to shop, eat, and stay local (read about the #StrictlyStaycation contest on page 37), I realized how much this experience has challenged me as a leader in ways I never thought possible. It forced me to decide if I’m going to have a fi xed mindset or a growth mindset—something Jeanette McMurtry addressed in a recent article in Publishing Executive (www.pubexec.com). According to McMurtry, we have two choices to pick from: 1. Hunker down and hold tight to what we have so we can resume the life we once knew when the storm passes. 2. Focus on improving what we have, look for opportunities, and prepare for growth so we can hit the ground running and operate even better down the road. Many were probably tempted to choose the former, but as a business owner, I had to think about my clients, readers, staff, and the community we serve. With all this in mind, there was only really one choice. I’m thankful for the growth that has resulted from undergoing a trial as rigorous as COVID, and I’m proud to say that not only am I not the same leader I was at the beginning of this year, but Strictly Business isn’t the same magazine it was either. We got creative and brainstormed new ways to promote different businesses and organizations, especially those in industries that have been hit the hardest. For the fi rst year in our 27-year history, we ran a Women-Owned Businesses feature designed to inspire. In addition, we added a special Employing Omaha

insert so that companies could highlight their career opportunities. When restaurants were closed, we hosted our Friends4Lunch and Friends4Drinks networking events on Zoom. When more people were working from home, we pushed our online digital fl ipbook so our clients remained just as seen as before. Right now, we are working hard to improve our website so that our audience can easily access all the amazing stories we share each month right from their phones. If it weren’t for COVID, would we have ever done these things? Yes, I believe we would have eventually, but it’s amazing to see what we’ve accomplished in such a short amount of time because, well, we had to. I’m not only speaking for myself and Strictly Business—I’ve seen so many businesses in Omaha adopt and apply a growth mindset, and we must continue to do so if we want to come through this on top. In her article, McMurtry referenced the March 2010 edition of the Harvard Business Review, Roaring Out of Recession, which reviewed winners and losers from three previous recessions (1980, 1990, and 2000) and found that businesses lead by a growth mindset rose above competitors substantially. In fact, their studies show that only 9% of businesses monitored survived and actually grew coming out of a downturn. What they did: • Kept and even added staff instead of letting people go • Remained committed to marketing programs • Invested in assets for long-term growth In his unpacking of McMurtry’s article on growth mindset, Freeport Press Author David Pilcher uses a phrase that I fi nd to be very eloquently and accurately stated: Grace under fi re. To me, this means remaining calm enough in a crisis to make smart decisions that will uphold the integrity of your business; and will ultimately do the most good for your people and your community. As always, I wanted to encourage all of you reading this right now to stay local and shop local. Please keep that in mind while doing your holiday shopping and organizing events with family and friends. Happy Thanksgiving to all!

Let Strictly Business help you lock in your status as THE EXPERT in your industry, utilizing print, the internet, and social media. Find out how by contacting Paige at (402) 466-3330.

CONTENTS NEWS 4 Business 28 Nonprofi t 24 Personnel 34 Health SPOTLIGHTS 1 Pinnacle Bank 23 Scantron Technology Solutions 36 Creative Hair Design Salon & Spa COLUMNS 22 Outlook Nebraska FEATURE STORIES 37 #StrictlyStaycation 38 Senior Memory Care 43 End-of-Year Business Spending 47 Employing Omaha

Hannah Diane Dillon

PRODUCTION TEAM:

Editor/Operations Hannah Hundley - Editor@StrictlyBusinessOmaha.com Copywriter Diane Gumaer - Offi ce@StrictlyBusinessOmaha.com Art Director Dillon Crawford - Design@StrictlyBusinessOmaha.com

SALES TEAM:

President/Sales Paige Zutavern - Paige@StrictlyBusinessOmaha.com Publisher/Founder/Accounting Shayne Zutavern - SZutavern@yahoo.com

STRICTLY BUSINESS is not responsible for unsolicited material. All rights to submission, including letters, will be treated as unconditionally assigned for publication and copyright purposes and are subject to our unrestricted right to edit and comment editorially or creatively, unless otherwise negotiated with the author. Nothing may be printed in whole or part without the written permission of the publisher. The publication of any advertisement in STRICTLY BUSINESS is not an endorsement of the advertiser or of the products or services advertised.

Printed in the U.S.A. Copyright ©2020 by PZAK, Inc. Third Class Postage Paid at Lincoln, NE 68505 #PrintProudDigitalSmart

marketingmatters.

TECHNOLOGY WITH DIRECTION

True North Technologies provides innovative digital marketing services for businesses of all sizes. From small companies to enterprise-level projects and websites, they provide structure, strategy, and analytics from the ground up. Branding Launching a business? Preparing for a relaunch? Just want to freshen an existing brand? No matter your need, True North can help. From custom logos and graphics all the way up to full digital product designs and launches, they can help position your dream business for maximum success. They also create campaigns, analyze the data, and make sure the social impact is working for everything they design. Web Design If you’re a business in the modern world, a website is essential, be it for blogs, ecommerce, appointments, or all of the above. True North builds beautiful, functional websites that are designed to convert visitors into customers. From fi ve-page sites to large enterprise-level websites, they can make your online presence memorable.

SEO Search Engine Optimization is the process of configuring websites to be best found by the major search engines. Keyword analysis, competitor analysis, and blog writing form the core of the services to help every business rank as high as they deserve. True North integrates SEO into the site during its creation, making sure the quality is baked into the final product. Blog and Content Creation True North wants your company’s voice, and its message, to be heard as clearly and as widely as possible. Blogs are the most reliable way to be found online. The True North team can create entertaining, keyword-rich and voice-specifi c blogs for any type of business. Confi gured with their social media service, they put your company and its message into the digital networks of countless users.

Social Media

Facebook, Instagram, Twitter, LinkedIn, Google My Business—you name it, True North uses it. They create content for your pages and set your posting calendar. They then show you real-time, updated analytics through their dashboard to help you get the most out of your postings across social media. With omnichannel analysis, True North ensures you reach more people with a tailored, specifi c, engaging message. App Creation The digital world has gone mobile. True North creates intuitive, convenient apps for businesses that work in the mobile digital realm. They also design them to be hosted and downloaded on the App Store and Google Play. From concept to completion, True North makes apps come to life.

TapOnIt True North's brand-new innovative text message service that is built to connect people to local businesses in the community. Get great offers on things to do, see, eat, and buy...texted right to your phone! It's free to sign up and you can unlock bonus offers by sharing with your friends.

WEBSITES + MOBILE APPS + SEO + SOCIAL MEDIA MANAGEMENT + BLOG WRITING

(402) 420-5101 | go-tnt.com

STAY CONNECTED 24/7

Strictly Business Magazine

/StrictlyBusinessMagazineOmaha @SBMAGOMAHA (402) 466-3330 To Get Your FREE Subscription: Offi ce@StrictlyBusinessOmaha.com www.StrictlyBusinessOmaha.com/subscribe-strictly-business www.StrictlyBusinessOmaha.com