STRIKE FORCE NEW ZEALAND
Sales and Merchandising
A sale is the act of selling a product or service in return for money or other compensation. Signalling completion of the prospective stage, it is the beginning of an engagement between customer and vendor or the extension of that engagement. Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
STRIKE FORCE NEW ZEALAND
Relationship
Although sales and merchandising are two different functions, they are closely related. Effective merchandising leads to sales, even without the aid of a salesperson, as it induces customers to make purchases.
For example, a prominently displayed mannequin attractively adorned in the latest fashions can entice customers to try on and possibly purchase the clothing. The technique of crossmerchandising, where two compatible items are displayed together, can lead to additional purchases.
Skill Differences
While workers in a retail environment may be required to perform sales and merchandising functions, there are some differences in the skills needed for each. The sales function requires strong verbal presentation skills to persuade customers to make a purchase, as well as customer service skills. Merchandising typically requires more creative skills, such as the ability to come up with ideas for interesting displays and to make merchandise appear as attractive as possible.
STRIKE FORCE NEW ZEALAND
Strikeforce New Zealand places a strong emphasis on a team which can sell and we have excellent coverage, across all regions and all accounts.... with more than 50 dedicated field sales and merchandising personal to cover and service the entire national market, independent and chains.
Strikeforce New Zealand provides a superior level of professionalism and service in all areas with staff dedicating sufficient time for the brands we represent. Our large team enables us to adapt and move quickly to implement national or specific account and regional promotional or distribution drive activities and strategies.
Level 7, West Plaza Building 1-3 Albert Street Auckland 1010 New Zealand Phone: +64 9 282 5064 Email: enquires@strikeforcenz.co.nz Web Site: www.strikeforcenz.co.nz