SFU Communications Tool Kit by Stringbean Design

E X T E R N A L C O M M U N I C AT I O N s

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HISTORICAL CONTEXT

reflecting on the past In 2005, recognizing a need for educational

As a brand new initiative, there were both

Between 2005 to 2008, the Communications

leaders to inform and enhance public

opportunities and obstacles to be addressed.

Office was able to achieve its goals by creating

dialogue regarding important and complex

Not only did this new initiative need to be

and implementing a multi-faceted communications

education issues, a new initiative was launched

understood and embraced within the Faculty,

strategy. Know-how may have brought new ideas,

in the Faculty of Education at SFU. Creating

an internal system needed to be established

new approaches and results to fruition, but this was

the Communications Office initiated efforts

to efficiently and effectively communicate

only possible with the support and participation

that would not only increase the profile of the

externally to key audiences.

from around the Facultyâ&#x20AC;&#x201C;administrators, faculty,

Faculty of Education among a broader audience, it would also position the Faculty as a reliable source of information about important education issues that matter to the general public. The communication efforts were understood to also have implications on matters such as recruitment and enrollment, fundraising, and research grants.

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Our immediate task was to find a way to re-introduce ourselves to a broader and sometimes overlapping audience who had

staff members, and students who were involved with the various communications initiatives along the way.

different perceptions and expectations of the Faculty of Education. We also needed to have one clear brand, be seen and recognized for the work and values we believed in, and also preserve the unique qualities of our faculty.

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The Communications Office T y O f E d uCA L u TI C Communications Office A O f

portfolio of responsibilities

• media relations

The Faculty of Education, SFU

• strategic communications planning

• communications consultation

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AT I O N S

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COmmuNICATIONS OffICE

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• promotions

CON

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• brand standards

N TA dS

PROmO

• university & community relations

BRAN

• government relations

• special events planning & support

TV PROGRAm

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dIENCES

THE

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BEFORE

Brand Message

Media exposure

Internal Capacity

â&#x20AC;&#x153;We are a number of different programs.â&#x20AC;?

Minimal, no records available

Different people and programs often doing the same thing in different ways.

former media presence

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AFTER

Brand Message

Media exposure

Internal Capacity

The Faculty of Education is a leader in the

By the end of 2007, print media coverage alone

Strategic direction with a streamlined and

field of education and is part of SFU, a

was worth the value of $1 million in advertising.

inclusive system enabling both efficiency as well

reputable post-secondary institution.

Enhanced media relations through TV and radio

as participation from around the Faculty. This also

coverage also reached more than 1 million people

resulted in reinforcing a consistent message and

in BC on a regular basis.

maximizes efficiency and cost-effectiveness of human and financial resources.

YOUR EDUCATION

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friends of simon

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-ANY TEACHERS HAVE FOUND THE ROLE OF 3CHOOL !SSOCIATE TO BE A SATISFYING REWARDING EXPERIENCE AND AN I J I D G > C < E G D? : 8 I OPPORTUNITY TO CONTRIBUTE TO THE TEACHING PROFESSION

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3IMON &RASER 5NIVERSITY OFFERS TEACHERS WHO TAKE ON THE 3CHOOL !SSOCIATE ROLE A 4UITION &EE #ERTIl CATE 4HIS CERTIl CATE MAY BE USED TO DEFRAY SOME OR ALL OF THE COSTS OF ANY CREDIT COURSE OFFERED BY THE UNIVERSITY 4UITION &EE #ERTIl CATES ARE TRANSFERABLE TO ADMINISTRATORS AND TEACHERS ON FULL TIME CONTRACTS WITHIN THE SAME SCHOOL DISTRICT

3IMON &RASER 5NIVERSITY Bishop Desmond Tutu, specifically his call to serve &ACULTY OF %DUCATION and honour all people. 0ROFESSIONAL 0ROGRAMS

7:C:;>IH D; 7:>C< 6 H8=DDA 6HHD8>6I: 3CHOOL !SSOCIATES PLAY AN IMPORTANT ROLE IN HELPING STUDENT TEACHERS MAKE MEANING OF THE VAST AND COMPLEX WORLD OF EDUCATIONAL PRACTICE

Teaching is often seen as the transmission of

5NIVERSITY $RIVE knowledge, in the manner of filling up empty minds. "URNABY "# 6 ! 3

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SCHEDULE REGULAR MEETINGS WITH STUDENT TEACHERS TO DISCUSS EXPECTATIONS INSTRUCTIONAL RESPONSIBILITIES AND THE STUDENT TEACHER S DEVELOPMENT

s SHARE RESOURCES AND UNDERSTANDINGS OF WHAT THEY TEACH HOW AND WHY

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niversities in Canada are associated with teaching and research, but they also have a great capacity for service to their communities. Friends of Simon, an SFU Faculty of Education initiative, brings together an attitude of inquiry, our instructional knowledge, and our students in order to provide literacy tutoring for school-aged children and youth. We ourselves learn as we teach and we redesign Friends of Simon in light of our experience conducting instruction.

7ORKING WITH PRE SERVICE TEACHERS STIMULATES REm ECTION ON ONE S OWN INSTRUCTIONAL PRACTICE AND INVITES DISCUSSION OF EDUCATIONAL ISSUES -ENTORING STUDENT TEACHERS ALSO PROVIDES AN OPPORTUNITY FOR TEACHERS TO WORK COLLABORATIVELY AND DEVELOP SHARED UNDERSTANDINGS AROUND THE COMPLEXITIES OF LEARNING AND TEACHING

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Education, however, is a process that builds on the prior

The Settlement and Multiculturalism Division of the Attorney General Ministry, the North Growth Foundation, the United Way of the Lower Mainland, and the Faculty of Education at SFU share a commitment to bring human and material resources to targeted student populations so these motivated young people have every opportunity to advance in education and join society as productive and fulfilled citizens. We also recognize the power of making new connections among persons who might not otherwise meet and interact, specifically, successful

SFU students from a wide array of backgrounds

and young people in their various Lower Mainland neighbourhoods. In addition to its focus on literacy and breaking down barriers, the goals of Friends of Simon are to provide role models of success and to bring the University to the community.

4 experience of the learner and evokes new learning 4 through engagement, questioning, and acknowledgment of the individual.

DR. PHIL WINNE

Professor of Educational Psychology and Educational Technology & Learning Design Professor, Canada Research Chair

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Software for education should be more than flashy multimedia content. It should help learners develop powerful learning skills - in schools, at home, and on the job. Phil Winne and the Learning Kit Project team are building state-of-the-art software called gStudy to

WWW EDUC SFU CA PDP â&#x20AC;&#x201D; Paul Shaker, Professor and former Dean of

help learners, and to

Education at SFU, and Friends of Simon Director.

explore how to learn best.

PROVIDE ONGOING FEEDBACK INFORMALLY AND IN WRITING

MEET WITH STUDENT TEACHERS AND &ACULTY !SSOCIATES TO DISCUSS THE EXTENT AND NATURE OF THE STUDENT TEACHER S GROWTH

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BCâ&#x20AC;&#x2122;S ONLY EDUCATION PROGRAM

YOUR EDUCATION MATTERS EDUCATION BEYOND THE HEADLINES

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Mondays 6:30 - 7:00 pm Sundays 9:00 - 9:30 am 7:00 - 7:30 pm

www.youreducationmatters.ca P RO D U C E D B Y T H E FAC U LT Y O F E D U CAT I O N AT S F U

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STRATEGY and IMPLEMENTATION

MEDIA RELATIONS PROGRAM Our four-stage approach to media relations

Our media relations and, in fact, all means of

This enabled a continous stream of information to

consists of:

promotions and communications needed to be

be disseminated, minimized the need for duplicate

maximized and enhanced. Our approach was to

efforts, and ensured consistent messaging. Our

begin with news items and turn them into content

media relations system then resulted in various

for multiple communication channels.

developments including:

1. Media Exposure: news stories about our work or commenting on education-related issues in print, radio and TV media

2. Visibility: media and news consumers

• a system of generating up-to-date news and content for the website

see the Faculty of Education at SFU

• a system to disseminate current

positioned as a voice in education matters

news and information through

3. Recognition: repetitive and recurring exposure leads to recognition and retention of the Faculty of Education at SFU brand

4. Reputation: an increased profile and consistent image enhances the reputation of the Faculty of Education at SFU

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multiple channels • an online media room • an Education Experts directory both online and in print • a new TV program called “Your Education Matters”

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STRATEGY and IMPLEMENTATION

Internal Consultation

Strategic Planning

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New SFU Brand

Media Relations

Multi-channel Dissemination

Media Relations Print Environmental Broadcast Web

Capacity Building

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STRATEGY and IMPLEMENTATION

CONSISTENCY + INTERNAL CAPACITY

= STRONG BRAND

How did we do it?

Our Audiences

We started by setting short-term goals

By identifying the audiences we needed to

The launch of the new SFU brand created an

(media coverage) and long-term goals

reach we were able to develop a method of

opportunity for the Faculty to revamp our

(building sustainability), and getting

communicating as broadly as possible and in

promotional materials, as well as, build capacity

organized. This meant knowing our

as efficient a way as possible.

within the organization. We did this by:

audience, preparing ourselves inside

• Establishing the Promotions Group, which

the organization (Promotions Group

consists of representatives from program

and Website Group) and fine-tuning STUDENTS

on the media radar by promoting our researchers as experts on important education issues.

areas and units from across the Faculty

FACULTY

our materials, all the while remaining

and thereby creating a channel for internal SFU COMMUNITY

DONORS

information flow about collaborative promotional opportunities. • Creating the Website Group, which consists of staff responsible for publishing content

GOVERNMENT

STAFF

FACULTY OF

EDUCATION

on the Faculty website and designing a website strategy to reorganize the information architecture of the Faculty website and clarifying publishing roles

TEACHERS & ADMINISTRATORS

MEDIA

and responsibilities. • Providing the tools, creating design

ALUMNI

PROSPECTIVE STUDENTS

templates for faculty and staff to use in their promotional efforts, which helped to ensure a consistent look and feel, as well

ACADEMIC PARENTS COMMUNITY

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as more efficiency in the production of promotional materials across the Faculty.

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partnerships

The Communications Office & Network While the portfolio of responsibilities continued to grow and develop, limited resources was a

Director of External Programs & International Initiatives

recurring challenge for the Communications Office, particularly given its small staff. The Communications Office consisted of an Associate Director, who managed the strategy and day-to-day implementation and operations, as well as, the support of a Communications Assistant. The organizational structure in the

Associate Director of Communications

Faculty had the office fittingly as part of the portfolio of the Director of External Programs and International Initiatives.

Communications Assistant

However, it was a strong and capable network of service providers who helped to turn communication ideas into successful results. Our network included both university

EXTERNAL & UNIVERSITY partnersHIPS

and external partners who had various roles in the implementation of our communications strategy, from graphic design to collaborating on student events, from disseminating our news and information around the Lower Mainland

Stringbean design Promo Plus

to collaborating on media campaigns.

Public Affairs & Media Relations LIDC CET

ISAAC PRINTINg

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RESULTS PRO m OT I O N S G R O u P

selected successes and RESULTS The results of three years of effort by the Communications Office is varied and involved multiple stakeholders.

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Communications Office for consistent style and posted on the Faculty of Education website’s front page. Links to these news items are sent to target media as story appendix ofsuggestions, selected RESULTS EX TERN A L COMMU NICAT IO as NS well as, tosuccesses stay on their radar. The and Promotions Group, at its inception, when the Communications Office was involved, and the Web Editors/Content Managers Group, are two other examples of how organized participation around the Faculty supports and enhances external communications initiatives. In fact, more andIS more staff members, and faculty members are coming to the M E D I A C OV E R AG E - ADVERT IN Gdirectors, EQ UIVALEN CY Communications seeking consultation, materials, etc. for their communication In standard industryOffice practice, advertising equivalency is calculated to determine the initiatives. This is certainly encouraged and encouraging. value of media coverage (interviews by reporters) if it were paid advertising. Between

APPENDIX 1: SELECTED SUCCESSES AND RESULTS

May 2005 to December 2007, the advertising equivalency of print media coverage* is $938,834 reachingSTR a readership FACU LT Y O F E D U CATION WE BSITE ATE GY(based on circulation figures) of 4,538,373 readers. This figure not include the half hour TV program “Your Education Led by the does Communications Office, the Faculty of Education developedMatters” its first that began to air in broadcast brand on Shaw 12the times a month website strategy in January line with2008 the that new isUniversity andTV with intent to reaching 1.3 million viewers eachon month. present more organized content the Faculty website and to coordinate online *Advertising equivalency can only be for printof media because theand ratescontent for radio and efforts. The processrates involved theobtained organizing staffcoverage involvement television changes constantly. Stations do not post rate cards for on air advertising and often the cost is negotiated responsibilities, technical support, internal communications and the development on a case-by-case basis.

of the Faculty’s first website manual. P R I N TE D P R OM OT I O NAL MATERIALS P R O M OT I O N S G RO U P In 2007, the Faculty of Education launched a series of promotional materials The Promotions was folder, established withSurrey representatives each ofbrochure, the including a generalGroup brochure an SFU Faculty offrom Education program areas.a “Where The purpose to facilitate internal afive media directory, In thewas World is the Faculty ofcommunications Education” map, and as well coordinate promotions among These the program areas, amaterials Promotions as, research and programefforts area banners. promotional haveGroup been used was developed to share information such promotional materials, in a variety of ways, as part of a directand mailresources campaign, as as event display materials, as promotional opportunities (University and external awards recognition, etc.). take-away materials, etc. both on and off-campus. The main and purpose was to illustrate Communications Office ensured that thethe Promotions Group was aThe consistent standard, image andalso message regarding program offerings andprovided academic work in (such the Faculty of Education at SFU. with useful tools as design templates for posters and flyers) to support the program areas in promoting a consistent Faculty of Education image while 2 demonstrating the unique qualities of their particular program. YO U R E D U CAT I O N M AT T ERS T V P RO G RAM 0651_Promod.indd 11

The Faculty of Education at SFU produces BC’s only education issues TV program. The feedback from teachers, parents, government officials, and education stakeholders

9/18/08 12:57:44 PM

appendix

as, research and program area banners. These promotional materials have been used in a variety of ways, as part of a direct mail campaign, as event display materials, as materials, etc.successes both on and off-campus.and The mainRESULTS purpose was to illustrate oftake-away selected a consistent standard, image and message regarding the program offerings and academic work in the Faculty of Education at SFU.

YO U R E DUCAT IO N MAT T ER S T V P R O G R AM The Faculty of Education at SFU produces BC’s only education issues TV program. The feedback from teachers, parents, government officials, and education stakeholders from around the Metro Vancouver area and across BC has been astounding, many indicating that the TV program is meeting a need for meaningful and informative dialogue about education issues. Each month, “Your Education Matters” reaches an estimated 1.3 million Metro Vancouver viewers, making it an innovative and high-impact communications vehicle at a fraction of the cost of paid advertising. The TV program also allows the Faculty of Education to communicate in a controlled and safe approach as it is produced internally. Inherent in this program is the opportunity to profile Faculty members and their work or to raise awareness about an issue related to a particular field of study.

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Managers Group, are two other examples of how organized participation around the Faculty supports E XT E RN A L C O M MUN ICATION S and enhances external communications initiatives. In fact, and more directors, staff members, and faculty members are coming to the appendix of more selected successes and RESULTS Communications Office seeking consultation, materials, etc. for their communication initiatives. This is certainly encouraged and encouraging.

APPENDIX 1: SELECTED SUCCESSES AND RESULTS M E D IA C OV E RAG E - ADV ER T I S I N G EQU I VAL EN CY FAC U LTY O F E DU CATION WEBSITE In standard industry STRATEGY practice, advertising equivalency is calculated to determine the Led by Communications Office,bythe Faculty of itsBetween first value of the media coverage (interviews reporters) if itEducation were paiddeveloped advertising. website strategy in line with University brand andofwith intent to * May 2005 to December 2007,the thenew advertising equivalency printthe media coverage more organized content on the Faculty websitefigures) and to of coordinate ispresent $938,834 reaching a readership (based on circulation 4,538,373online readers. efforts. Thedoes process thehalf organizing staff involvement and content This figure not involved include the hour TVofprogram “Your Education Matters” responsibilities, internal communications and12the development that began to airtechnical in Januarysupport, 2008 that is broadcast on Shaw TV times a month of the Faculty’s first website manual. reaching 1.3 million viewers each month.

P R O M OT I O N S

*Advertising equivalency rates can only be obtained for print media coverage because the rates for radio and changes constantly. Stations do not post rate cards for on air advertising and often the cost is negotiated G R O U Ptelevision on a case-by-case basis.

The Promotions Group was established with representatives from each of the five program areas. The purpose was to facilitate internal communications and P R I N T E D P RO MOT ION AL M AT ER I AL S coordinate promotions efforts among the program areas, a Promotions Group In 2007, the Faculty of Education launched a series of promotional materials was developed to share information and resources such as promotional materials, including a general brochure folder, an SFU Surrey Faculty of Education brochure, promotional opportunities (University and external awards and recognition, etc.). a media directory, a “Where In the World is the Faculty of Education” map, as well The Communications Office also ensured that the Promotions Group was provided as, research and program area banners. These promotional materials have been used with useful tools (such as design templates for posters and flyers) to support in a variety of ways, as part of a direct mail campaign, as event display materials, as the program areas in promoting a consistent Faculty of Education image while take-away materials, etc. both on and off-campus. The main purpose was to illustrate 2 demonstrating the unique qualities of their particular program. a consistent standard, image and message regarding the program offerings and academic work in the Faculty of Education at SFU. YOU R E DUCAT IO N M AT T ER S T V P R O G R AM

0651_Promod.indd 13

The Faculty of Education at SFU produces BC’s only education issues TV program. The feedback from teachers, parents, government officials, and education stakeholders from around the Metro Vancouver area and across BC has been astounding, many

9/18/08 12:57:46 PM

appendix of selected EX TE RNA L COM M UNI CATI ONS

successes and RESULTS

APPENDIX 1: SELECTED SUCCESSES AND RESULTS B U IL DI NG CAPACI TY The Communications Office has done well to not only “get information out about the Faculty of Education,” but to set up the systems and processes, or the “structure” for external communications and been able to involve faculty and staff to participate. For example, a process of sharing news and information on our website through news items provided by faculty and staff helps to facilitate regular external communications. The news items are disseminated to targeted media as story suggestions, and as a way to stay top-of-mind. Program areas and faculty members have supplied information about their news and events, which is edited by the Communications Office for consistent style and posted on the Faculty of Education website’s front page. Links to these news items are sent to target media as story suggestions, as well as, to stay on their radar. The Promotions Group, at its inception, when the Communications Office was involved, and the Web Editors/Content Managers Group, are two other examples of how organized participation around the Faculty supports and enhances external communications initiatives. In fact, more and more directors, staff members, and faculty members are coming to the Communications Office seeking consultation, materials, etc. for their communication initiatives. This is certainly encouraged and encouraging. FAC ULTY O F ED UCAT ION WEBSITE STRATEGY Led by the Communications Office, the Faculty of Education developed its first website strategy in line with the new University brand and with the intent to present more organized content on the Faculty website and to coordinate online efforts. The process involved the organizing of staff involvement and content responsibilities, technical support, internal communications and the development

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portfolio of selected PROMOTIONAL MATERIALs

CELS_back_FIN.pdf

1/27/08

6:50:44 PM

2008 SUMMER INSTITUTE OPENING RECEPTION FRIDAY JULY 4, 2008 WESTMINSTER SAVINGS CREDIT UNION THEATRE | SFU SURREY - SUR 2600 6:30PM GREETINGS

CELSfront_FIN.pdf

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The event is presented by Graduate Programs in Educational Leadership in the Faculty of Education at SFU. Proudly sponsored by the Faculty of Education at SFU as part of the Education Matters Lecture Series. www.educ.sfu.ca/summerinstitute

YOUR EDUCATION MATTERS EDUCATION BEYOND THE HEADLINES

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Mondays 6:30 - 7:00 pm Sundays 9:00 - 9:30 am 7:00 - 7:30 pm

www.youreducationmatters.ca

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P RO D U CE D B Y TH E FACU LTY O F E D U CATI O N AT S F U

direct mail and advertising

foe website development, brand integration and web standards guide

current events and news story rotation on faculty of education tv

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portfolio of selected PROMOTIONAL MATERIALs

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I N T E R N AT I O N A L S T U D E N T S: of Education, has successfully worked with DJG LDG@ I=GDJ<=DJI 8888 t )FMQ XJUI mOEJOH IPVTJOH 8888University UniversityDrive Drive t )FMQ XJUI mOEJOH IPVTJOH teacher, student and leadership groups from t $VMUVSBM BTTJTUBOUT UP FBTF UIF USBOTJUJPO UP MJGF JO #$ Burnaby, 1S6 Burnaby,BC BCV5A V5At $VMUVSBM BTTJTUBOUT UP FBTF UIF USBOTJUJPO UP MJGF JO #$ 1S6 7G>I>H= 8DAJB7>6! 68GDHH t " 'BDVMUZ $PPSEJOBUPS BWBJMBCMF GPS BDBEFNJD BEWJTJOH t " 'BDVMUZ $PPSEJOBUPS BWBJMBCMF GPS BDBEFNJD BEWJTJOH China, Korea, Japan, Hong Kong,Vietnam, t "O BDBEFNJD MJUFSBDZ TVQQPSU QFSTPO UP IFMQ XJUI UIF Indonesia, Sri Lanka, Germany, Mexico, Spain t "O BDBEFNJD MJUFSBDZ TVQQPSU QFSTPO UP IFMQ XJUI UIF PROGRAM PROGRAMASSISTANT ASSISTANT demands of reading and writing at the graduate level. 86C696! 6C9 6GDJC9 demands of reading and writing at the graduate level. and France.

t:t:+1.778.782.3973 +1.778.782.3209 e: intlmed@sfu.ca

e: stncprog@sfu.ca Administrators, instructors and staffI=: LDGA9# have extensive experience in international education programs, www.educ.sfu.ca/intled www.educ.sfu.ca/intled in addition to expertise in their respective areas of ;dg bdgZ ^c[dgbVi^dc! k^h^i specialty. SFU is committed to excellence in all lll#ZYjX#h[j#XV aspects of program design and delivery.

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8888 University Drive Burnaby, BC V5A 1S6 PROGRAM ASSISTANT

t: +1.778.782.3973 e: intlmed@sfu.ca www.educ.sfu.ca/intled

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fal.educ.sfu.ca

Simon Fraser University Faculty of Education Professional Programs

Simon Fraser University has an outstanding academic reputation. Over the past decade, we have consistently been ranked among Canadaâ&#x20AC;&#x2122;s top comprehensive universities.We have three campuses in the Metro Vancouver area, serving over 30,000 students.

8888 University Drive Burnaby, BC V5A 1S6

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Our mission is summarized by the phrase, Draw Forth All, which combines the Latin root of the word education (â&#x20AC;&#x153;to draw forthâ&#x20AC;?) with the moral commitment of Nobel Laureate and SFU honouree, Bishop Desmond Tutu, specifically his call to serve and honour all people. Teaching is often seen as the transmission of knowledge, in the manner of filling up empty minds. Education, however, is a process that builds on the prior experience of the learner and evokes new learning through engagement, questioning, and acknowledgment of the individual. â&#x20AC;&#x201D; Paul Shaker, Professor and former Dean of Education at SFU, and Friends of Simon Director.

7ORKING WITH PRE SERVICE TEACHERS STIMULATES REm teaching and research, but ECTION they also have a reality for Lower Mainland communities. ON ONE S OWN INSTRUCTIONAL PRACTICE AND INVITES a Division great capacity for service to their communities. The Settlement and Multiculturalism DISCUSSION OF EDUCATIONAL ISSUES -ENTORING STUDENT of the Attorney General Ministry, theFriends North of Simon, an SFU Faculty of Education TEACHERS ALSO PROVIDES AN OPPORTUNITY FOR TEACHERS TO brings together an attitude of inquiry, our Growth Foundation, the United Wayinitiative, of the Lower WORK COLLABORATIVELY AND DEVELOP SHARED UNDERSTANDINGS instructional Mainland, and the Faculty of Education at SFU knowledge, and our students in order AROUND THE COMPLEXITIES OF LEARNING AND TEACHING provide literacy tutoring for school-aged children share a commitment to bring humantoand material and youth. We ourselves learn as we teach and we IJ>I>DC ;:: 8:GI>;>86I:H resources to targeted student populations so these redesign Friends of Simon in light of our experience motivated young people3IMON &RASER 5NIVERSITY OFFERS TEACHERS WHO TAKE ON have every opportunity CATE conducting instruction. to advance in educationTHE 3CHOOL !SSOCIATE ROLE A 4UITION &EE #ERTIl and join society as

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rack brochures and information pamphlets

0651_Promod.indd 16

9/18/08 12:58:15 PM

portfolio of selected PROMOTIONAL MATERIALs

YOUR EDUCATION

M AT T E R S M AT T E R S M AT T E R S M AT T E R S M AT T E R S DR. NATHALIE SINCLAIR

DR. PETER LILJEDAHL

DR. ELIZABETH MARSHALL

DR. RINA ZAZKIS

For many, mathematics tends either to monotony or

Mathematics is more than numbers, symbols and signs.

Whether you believe in fairy tales or not, stories like

Mathematical knowledge extends individuals’ opportunities

to mayhem. Seen from outside, it can numb and bewilder.

It is a creative and engaging process where you explore

“Little Red Riding Hood” offer complex commentary on the

Yet viewed from within - by its practitioners and

and discover patterns to forge new understandings.

for success in contemporary society and enriches lives.

world. Elizabeth Marshall studies how girls are portrayed

enthusiasts - mathematical insight opens vistas on

Peter Liljedahl examines how exploration and discovery

Rina Zazkis’ research focuses on how this knowledge is

in children’s and young adult literature. Her work critically

the elegant, the audacious, and even the sublime.

can revitalize the learning and teaching of mathematics -

acquired and modified, with the goal of invigorating teaching

examines gender and other social categories to reveal

Nathalie Sinclair seeks to understand mathematics’

for students and teachers alike.

and inspiring learning.

changing ideas about girlhood.

Assistant Professor, Faculty of Education

relation to human aesthetic sensibilities and to build

Assistant Professor, Faculty of Education

Professor of Mathematics Education

DR. PHIL WINNE

Professor of Educational Psychology and Educational Technology & Learning Design Professor, Canada Research Chair Software for education should be more than flashy multimedia content. It should help learners develop powerful learning skills - in schools, at home, and on the job. Phil Winne and the

teaching strategies and learning tools that evoke and

Learning Kit Project team

nurture them in the classroom.

are building state-of-the-art software called gStudy to help learners, and to explore how to learn best. Learn more at www.learningkit.sfu.ca

display graphics and collateral for public events

0651_Promod.indd 17

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