snapshot
Photographed by Ilona LaRue – Studio Lumiére
LOCAL INTERESTS EMAGAZINE
NOVEMBER 2009 PACIFIC NORTHWEST
e nte r to w i n a
“STYLE” MAKEOVER PLUS OTHER FABULOUS PRIZES
J
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NO PURCHASE NECESSARY TO ENTER TO WIN.
Before
You are required to be a Snapshot Emagazine Subscriber to win. Subscription is FREE. What’s your story? Had the same look for way too long? Lost or gained weight? Whatever your situation... we want to know why you want/need a new look, “STYLE” and we might grant your wish! You’ll get the royal treatment from Personal Stylist, Karen Herrema and a personal photo shoot by Ilona LaRue, Snapshot’s official photographer! Contest ends 12/31/09
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After
CONTENTS
Contents November 2009 FASHION + BEAUTY
06 Karen’s Hot Picks 07 ant
Truly Practical Magic A makeover transformation, Barbara Bry-
16 Project Run-Away
Fashion Shoot: Photographed by Ilona LaRue
Photographed by Ilona LaRue, Studio Lumiére
BUSINESS + CAREER
26
Meet Beth Skillern: Bullivant’s Quiet Success Beth Skillern, a former middle school teacher who worked her way up to CEO at law firm Bullivant Houser and Bailey is one of the few.
29
Winning Web Search: Some Sneaky Simple Success Shortcuts Find out how to get searches to find you.
32
Interview Strategies: Three Simple Steps Create a strategy for actually landing a job. The great thing about creating a “job search strategy” is that once you have it you can use it for every interview.
HOME + OFFICE DECOR
32
39
Minimizing Bathroom Clutter Clean up the clutter and add innovative storage.
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3
CONTENTS
MIND + BODY + ORGANIC
40
Athletes Do Yoga Yoga benefits everyone, even athletes.
EATS + DRINKS
ON THE COVER Cedar Creek Grist Mill Woodland, WA
Photographed by Ilona LaRue, Studio Lumiére
44
Mashed Sweet Potatoes with Orange Essence A perfect healthy side dish for Thanksgiving
44
Healthy Thanksgiving Menu
45
Tofu Stir Fry A wonderful healthy vegetarian recipe with plenty of protein.
46
Pomegranitini and Red Apple Martini Tasty Autumn drink recipes.
47
Pinot Noir for November Monthly wine pairing recommendations and food pairing.
TRAVEL
48
Discover: Oregon’s Coast this Fall
PHOTOGRAPHY + ENTERTAINMENT + EVENTS
52
Fair Pay for the Life of the Party The Fair Trade Music Campaign helps to establish a fair compensation for musicians in Portland, Oregon.
59
OMSI: Oregon Museum of Science and Industry
52 4
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My Family
SHIELA’S NOTE
Thankful for
Each and every day we should show thanks to the ones we love and to those we appreciate having in our lives!
November 2nd is known in Mexico as el Día de los Muertos (Day of the Dead), and the whole month of November is especially dedicated to praying for the dead, celebrating friends and family members who have passed. What a great way to remember the special people who
I celebrate it as a time to gather with family and
have departed from our lives.
friends, taking time to be thankful and grateful for what we have, remembering that the most impor-
Here in America and in various European
tant things in life are not material belonging, but
countries, we celebrate, Remembrance Day.
are the family and friends we love and cherish! My
Celebrated on November 11 to commemorate
family and I wish you a Happy Thanksgiving.
World War I and other wars. It is known as Veterans’ Day in the United States. We can all
Enjoy and please share Snapshot with your
help our Veteran’s by making a donation of
friends, subscription is free!
food this year (pg. 62).
Subscribe Here We also celebrate Thanksgiving on the fourth Thursday of November (the 26th this year). The
Warm Wishes,
First Thanksgiving was celebrated to give thanks
Shiela Strubel
to God and the Native Americans for helping the pilgrims survive the brutal winter. My family and ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM
5
CONTRIBUTORS
Contributors Ilona LaRue graduated from the Fashion Institute and worked as a bridal fashion designer. She then changed course to a wedding coordinator. She now has discovered her love for photography and is owner of Studio Lumiére. Snapshot’s official photographer. www.studiolumiere.zenfolio.com
Jonise Orie hails from New Mexico (the Land of Enchantment) but is ecstatic to call Portland, Oregon home. She misses the sunshine but likes that the Northwest has flowers growing in the cracks of sidewalks. Constantly in search of adventure, her passion is to write about other people’s passions.
Dana Greyson While not officially a native, after 20+ years Dana Greyson feels she can claim the Pacific Northwest as home. When not playing or otherwise thoroughly enjoying the local bounty, Dana earns her keep as promotional copywriter. Her website is www.WriteStuffWebsites.com
Mike Vraneza is a freelance photographer based in Portland, OR. He specializes in business communication, lifestyle and architectural photography. In addition to his assignment and stock photography he is currently teaching classes at Newspace Center for Photography. You can visit Mike’s website at www.mgvphoto.com.
Karen Herrema has called Vancouver home since 1989 and enjoys life in the Northwest with her husband and two teenage sons. Formerly an elementary school teacher and scrapbook consultant, she now uses her creativity in a new way as a Personal Stylist. You can read her blog at www.stylebykaren.com
Connie Dorigan, CPC has been an executive recruiter for over 20 years. During her 10 year tenure at Management Recruiters of Portland she was consistently ranked in the top 10% of all recruiters nationally. Currently she is Owner and President of Dorigan & Associates, a boutique recruiting agency serving the emerging software technology industry in CA, OR and WA.
Dana Layon, E-RYT has been practicing yoga for over 10 years. Her main career focus includes teaching yoga, running her Zen Flow Yoga School, leading Spiritual Warrior yoga retreats and facilitating monthly educational workshops. Dana strives to educate her community and beyond about the benefits of yoga. She is passionate about the benefits of stillness and how clear life becomes listening to our inner voice. Passion lives in the heart; the heart can’t be heard without stillness. Her intention is to train others to teach yoga; assist others in living their best life and utilizing yoga for optimal health and wellness. Visit Dana today at www.zenflowyoga.com
www.dorigan.com 6
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Reminder: All websites and emails are hyperlinked. Some photos are also hyperlinks. So you can conveniently click and get more information.
“1st Annual Yoga Day”
Sunday, November 22 at 8:00am - 7:00pm
“Make a difference… Just Do Yoga!” What: Fundraiser Where: Vancouver Yoga Center Host: Dana Layon, Zen Flow yoga
More Details: dana@zenflowyoga.com
enter to wi n a
“STYLE” MAKEOVER PLUS OTHER FABULOUS PRIZES
NO PURCHASE NECESSARY TO ENTER TO WIN.
Wise Wild Women World and Cameo Café presents “Divine Indulgence”
Veterans Day, November 11 th, 2009 6:00 p.m. – 9:00 p.m. Reservations limited to 100 attendees. Please submit your reservation for the event. More details page: 62 or click below to make your reservation today! MAKE RESERVATION!
You are required to be a Snapshot Emagazine Subscriber to win. Subscription is FREE. www.snapshotemagazine.com for details!
You’re Invited December 5, 2009 10:00 am to 2:00 pm
Beastie Boutique 13023 NE Hwy 99 Suite 8 Vancouver, Washington
Make a donation to Second Chance Companions and receive a photo of you, your pet and Santa! (Photography by Studio Lumiére)
More details to come in December Snapshot Issue.
snapshot Emagazine
t: 360-546-3975 e: marketing@strubelstudios.com w: snapshotemagazine.com snapshot welcomes any contributions from our readers. snapshot is a free publication. Views expressed in snapshot do not necessarily represent the opinions of the publisher. No responsibility is accepted by snapshot for the accuracy of the advertisements or information with the publication. All materials forwarded to the magazine will be assumed intended for publication unless clearly marked “Not for Publication”. Reproduction in whole or part without expressed permission of the publisher is prohibited. ©snapshot Emagazine 2009
FASHION + BEAUTY
karen’s
HOT PICKS Trendy, “classic and
unique styles of jewelry at a very affordable price. Accessorize your outfits. Kym Merrick, Lia Sophia 360.606.2251
Karen Herrema Personal Stylist
”
The key to a nice “fitting outfit starts
with the right pieces underneath. Achieve a beautiful fit!
”
Diane Danielson Essential Bodywear, llc 360.828.7823
“
Notice a marked difference in your skin. I am a huge fan. The Virtual Illusion make up primer is a “must have” enabling your makeup to stay on all day. Cathy Neilsen, Arbonne 360.513.5744
8
”
yet comfortable shoes! If you need to make a choice “forStylish a neutral shoe – go metallic! They coordinate with everything and you’ll have money left over for a belt. Let’s not forget their amazing jean collection – get the perfect fit! ” Dawn Stanchfield, Lily Atelier and Luxe Shoes 360.834.9215
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Magic
FASHION + BEAUTY
Truly Practical
Name: Barbara Bryant, 53 Career: Marketing Specialist Holobi Jewel: Sapphire
The Look by Karen Herrema, Personal Stylist Pleated Collar Wool Jacket in Pumpkin Mélange, Clutch Purse, and Diana Acuesta Designs: Emerald and Citrine Lariat, Lily Atelier BORN - Gellar Shoes, Macy’s Hair by Kyla Buckley, Utopia Makeup by Cathy Neilsen, Arbonne Photographed by Ilona LaRue
After
Barb Bryant
FASHION + BEAUTY
Before
PRACTICAL MAGIC Barbara Bryant used to laugh at the women chosen for makeovers on TLC’s What Not to Wear. “They just need to get over it,” she thought as they saw their clothes dumped into a garbage can. It was pure entertainment for Barb and she never imagined she would be in a similar situation. But, after seeing an article about local stylist, Karen Herrema, in the Columbian and attending one of her demos, Barb realized she was a candidate for a makeover. “But I thought I just needed a few tweaks.” stated Barb. Karen Herrema is a trained and certified Personal Stylist. She works with the D.R.E.S. system which is a trademark of the Northwest based company, Holobi. Founded in 2008 by Seattle resident, Margaret Spencer, Holobi is a group of personal stylists who are independent contractors using the system and materials created by Spencer. The D.R.E.S. system takes away the stereotypical body types of apple, pear and rectangle, instead categorizing women into the shapes of gemstones: Diamond, Ruby, Emerald and Sapphire. Once categorized, participants are taken through a three-step process; Profile, Organize and Shop.
PROFILE The first thing Karen noticed when she began working with Barb was that many of her clothes did not fit. Barb lost 30 pounds a few years ago, but has not changed her wardrobe to accommodate her new size. “I don’t think I really saw myself in the mirror as I currently am,” Barb said. Karen explained
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Karen Herrema
Personal Stylist
(360) 256-7479 tel stylebykaren@gmail.com www.stylebykaren.com www.holobi.com
KAREN HERREMA
FASHION + BEAUTY
Left Photograph: Jones New York Green Jacket, Nordstrom Drape Neck Velvet Burn Out Shell Blouse and Jeans, Lily Atelier BORN - Gellar Shoes, Macy’s. Hair by Kyla Buckley, Utopia Makeup by Cathy Neilsen, Arbonne Photographed by Ilona LaRue
11
FASHION + BEAUTY
that this is typical. “Women are so used to camouflaging themselves and hiding behind baggy clothes.” One of the most important parts of the process is the Profile. “It all starts here,” says Karen. “This is where I get to know my client’s personality. I can’t remove things from her closet until we determine her personal style, body type, best colors and clothing needs. This sets the tone for what is to come.” According to Karen Herrema, statistics show that only 1% of women are completely satisfied with their bodies. “Women are way too hard on themselves. As a stylist, my goal is to showcase a woman’s assets and downplay her flaws. A focal point can be created to take the eye away from the flaws with the right accessories and details in the style of clothing. Typically the idea is to bring the eye up which often takes the focus away from the hips, thighs or middle. It’s all about creating illusions to achieve balance!” says Karen. Barb’s personal style leans toward engaging textures, funky accessories, and vintage pieces. “I prefer a more Ethnic style, but have to observe a classic dress code at work. Sometimes it’s hard to mix the two.” Barb is a petite Sapphire (formerly known as pear) with some Emerald (formerly known as rectangle) characteristics. The goal was to balance her shoulders and hips; creating a waistline and elongating her torso, making her look taller and thinner. 12
Karen’s Tip: Many women won’t go near a heel and Barb was no exception. There are shoes out there with a 1-2 inch heel that are extremely comfortable. It’s just a matter of knowing the right brands and what to look for to match your foot. Pants should be hemmed ½ inch from the floor to extend the leg line as much as possible. A slightly pointed toe creates an illusion that helps the leg look longer. These tips can add height and very quickly take away pounds.
BORN - Gellar Chocolate Shoes purchased at Macy’s. Also available: BORN Website
ORGANIZATION Now that Barb has been profiled, the next step is organization. Karen reviews Barb’s wardrobe and guides her in deciding what to keep and what to toss, ending with an efficiently organized wardrobe. Of course you have the final say. PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS
FASHION + BEAUTY
Karen uses the criteria developed in the profile to determine whether an item stays or goes. She says, “Sometimes I don’t have to say a thing as the client starts complaining about a piece. If they are pointing out flaws, it’s not going to get worn and needs to go.” Karen often says, “It’s ok but we can do better.” She teaches her clients how to find a flattering fit, choose the right colors and make overall wise choices. According to Karen, women waste hundreds of dollars each year on clothing that is wrong for them. “Many times I see pieces hanging in the closet, unworn with tags still attached,” she says. As Barb went through the closet organization and the fitting process, she learned that it was more flattering to her figure, if she did not tuck in all of her tops. When wearing a jacket or cardigan, buttoning one or two buttons directly underneath the bust helps show off her waistline and creates more of an hourglass shape.
SHOP When it comes to shopping, Karen helps clients get the most for their shopping dollars. She says, “In this economy, I want to help everyone and work within the budget they give me. I know how to shop the right stores and find a bargain. I teach women where to put their money and where they can cut corners.” Karen created a brown “capsule” for Barb that consisted of two pairs of pants she ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM
Jacket, Nordstrom; Ruched top, JC Penny; Jewelry, Lia Sophia
Karen’s Tip: Spend your money on a structured jacket with a flattering fit. Look for seams that add a curve and a style that nips at the waist. A good jacket is a woman’s best friend because it hides the flaws we all talk about; our hips, middle and upper arms. Anyone from a size 2-22 can show shape, curves and hide flaws with the right jacket. already owned (one solid brown, one with a subtle pattern). The jackets, sweaters and tops purchased all coordinated with those two bottoms. “Many women consider brown to be a boring color, but it is a basic neutral that is just as versatile as black and is often more flattering,” says Karen. Barb now feels tiny in a luxurious cardigan. A green jacket found on the Nordstrom sale rack 13
FASHION + BEAUTY
receives many compliments each time she wears What does Barb say now? “I would definitely it. “I never would have worn that color without recommend Karen and the process she took me Karen’s encouragement,” acknowledged Barb. through. It takes time, but you learn to really look at yourself and that is so rewarding.” Mission Accomplished: Eleven items in two hours of shopping. “We did great, but I still Barb sums up the experience by saying, “There’s wanted to find her that perfect pair of jeans a new Barbara emerging as a result of this experiand the right shoes!” exclaimed Karen. ence! The me in my 50’s reflects who I have been over the decades, but also who I am now. I can Finding the right jeans can be a very frustratchannel the tie-dye 60’s with a modern sensibiling process and Barb had not worn them in ity. I can let my punker political activist self of the years. “I was saying so many bad words trying 80’s appear in my black leather boots or black on pair after pair, the woman in the dressing fishnet gloves I wear with a skirt to work. I love room next to mine starting laughing!” claimed finding eclectic artists for my jewelry, and colorBarb. As Karen recalls, “Her frustrations were ing my hair is fun! Now my style feels wonderful getting the best of her and we had made so against my skin, because everything expresses much progress. I decided the jeans would have who I am, so I don’t have to camouflage anyto wait for another time.” thing. And that’s truly practical magic!” Lily Atelier in Downtown Camas, Washington is known for fitting many different shapes and sizes of women. Barb was not so sure. “I was nearly in tears,” she said. “But Karen and the women at Lily Atelier kept insisting that the jeans really were flattering. I finally bought a pair just so I wouldn’t have to try on any more. I rely on my friends and co-workers to give me their honest opinion, and everyone, including my friend Jack, says the jeans I bought fit great. I’m still having a hard time seeing it, but part of this experience is to really look in the mirror.” According to Karen, “The sales staff at Lily’s is the best! They listened, understood Barb’s hesitations and encouraged her to see her curves in a new way – in jeans!” 14
Karen tells us, “I am constantly amazed at what takes place with just a few changes in the style of clothing. Whether it be a subtle tweak, or a dramatic transformation, it is extremely gratifying to see how this process can affect a woman’s confidence and total outlook on life. Barb has taken it to a whole new level. I’m so pleased with her willingness to “step out of the box” and try new ideas. I really enjoyed working with her, and I think she looks fabulous!” PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS
FASHION + BEAUTY
SKINSOFLAWLESS YOU’ll THINK IT’S AN
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PRIME YOUR FACE FOR BEAUTY Create a flawless canvas for makeup application with this advanced primer. A blend of vitamins, skin-perfecting pigments, advanced cushioning and anti-aging ingredients work in harmony to help tone, smooth and minimize the visual appearance of fine lines, wrinkles and enlarged pores.
“The Virtual Illusion Makeup Primer helps my makeup go on smoothly and stay on, all day, without touchups. In just one little step, it helps me achieve the look I want, and helps me put my best face forward.” Lori Hammaker, Downingtown, PA
Cathy Nielsen, Area Manager Arbonne Independent Consultant (360) 513-5744 • rbon@pacifier.com www.simplynatural.myarbonne.com
LUXE SHOES Real Women Real Life Real Style
Handpicked Shoes, Leather Goods and Accessories for Women and Men.
Lily Atelier offers sophisticated style that is approachable and appropriate for today’s busy lifestyle. The look is contemporary with a nod to ever changing fashion trends. Fine clothing and accessories for women. 237 NE Fourth Ave. Camas, WA 98607
360.834.9215
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237 NE Fourth Ave. Camas, WA 98607
360.834.9215
www.lilyatelier.com 15
FASHION + BEAUTY
Autumn
Get Professionally Fit.
Gold Rush
Are you one of the 85% of women who are wearing the wrong size bra? Interested in finding the right size and style for your body shape and size? Get measured and fitted by Diane Danielson, your professional bra lady!
This fall, women in the Pacific Northwest should allow their jewelry to speak and make a statement about their personal style.
Let’s Party! Do you know anyone with breasts? If so, now’s the time to invite the “girls” over for an uplifting experience. Be a hostess and win free and half-priced products!
As a lia sophia Advisor, Kym Merrick offers a wide array of amazingly affordable, high quality fashion jewelry with a lifetime warranty. Book a “Happy Hour” event, “Girls Night Out” or become an Advisor today! The benefits are HUGE! Kym Merrick , Independent lia sophia Advisor Phone: (360) 606-2251 • kymmerrick@gmail.com www.liasophia.com/kymmerrick
essential
bodywear, llc
™
bras, panties, thongs and shapewear
Diane Danielson, ID #10649 Independent Senior Representative Phone: 360.828.7823 Email: designby@comcast.net
www.myessentialbodywear.com/vancouverbralady
sparkle!
it’s time to
Touchstone Crystal is the perfect solution for all of your gift giving needs - birthday, anniversary, holiday, bridal and bridesmaid sets, graduation, and more! This season, take a moment to share some fun and laughter with friends as you shop for beautiful jewelry in a boutique-like setting in the comfort of your home. Kim Dawson - Touchstone Crystal Consultant | my.touchstonecrystal.com/kimdawson (503) 702-5301 | kim.dawson@comcast.net
16
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Karen Herrema Personal Stylist
360-256-7479 stylebykaren@gmail.com www.stylebykaren.com www.holobi.com
Learn how to showcase your assets, hide your flaws and make clothing choices that fit your budget AND Body Type. Look, Feel and Dress your Best! Free body type assessment at www.holobi.com
1) profile Together we’ll define your clothing needs, fashion style, colors and your body’s unique proportions. All together, this gives us a road map to your brilliance!
2) organize Next we’ll review each item in your wardrobe using your profile as our guide. We’ll decide what to keep and what to toss, ending with an efficiently organized wardrobe.
3) shop Finally, we’ll fill in the gaps to create balance in your wardrobe. Wear and love all the clothes in your closet by learning to shop for items that fit your profile.
Get Started for $199 All packages include Holobi™ Style Guide/Style Tabs!
Holobi, The D.R.E.S. System, D.R.E.S. Your Shape, Diamond, Ruby Emerald and Sapphire are all protected intellectual property of Holobi, LLC. All designs, text, and illustrations are owned by Holobi, LLC with all rights reserved. ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM
17
PROJECT RUN-AWAY
Photographed by Ilona LaRue
MAKEUP & HAIR
CLOT
OTHING & SHOES
PROJECT RUN-AWAY Photographed by Ilona LaRue
Studio LumiĂŠre 360.993.5616 jeansnpearls43@aol.com studiolumiere.zenfolio.com
BUSINESS + CAREER
Meet Beth Skillern:
Bullivant’s Quiet Success by Dana Greyson
Name: Beth Skillern Career: CEO at law firm Bullivant Houser and Bailey Motto: “Do your best, and anything is possible!”
Photographed by Ilona LaRue
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Glance at the top 150 Privately held Oregon Companies list and you’ll find women CEOs scarcer than hen’s teeth. Beth Skillern, a former middle school teacher who worked her way up to CEO at law firm Bullivant Houser and Bailey is one of the few. Ironically, despite a keen interest in the law, graduating college with a teaching degree in the ‘60s seemed like a smart way to go for a woman back then. And Beth loved teaching. But when the time came to trundle her youngest child off to kindergarten, Beth decided if she didn’t pursue her dream then, she probably never would. When asked why there aren’t more women in her position, Beth’s focus is on the future, noting many more women entered the profession over the past 30 years and are in good positions to successfully work their way up, too. Perhaps that kind of quiet success is just what you’d expect from someone who for the last 24 years starts her day off with the same group of neighbor-friends, rain or shine, at 6 am to walk. Or from a CEO who insists that economic down times are not the time to jettison personnel and market development and whose open door policy is not just a figurative term, it’s a literal reality. Or from someone whose greatest on-the-job pleasure is mentoring, then seeing her mentees pass those lessons on to others, recognizing and fostering their skills and strengths.
Dana Greyson
Write Stuff Websites (360) 448-8833 tel info@writestuffwebsites.com www.writestuffwebsites.com
DANA GREYSON
BUSINESS + CAREER
Over the years, Beth worked hard to balance career and family demands. Unexpected family crises, and attending a soccer game took priority when it needed to, though that may have meant working long evenings after putting her daughters to bed and pulling weekends, too, especially when there was a big case coming up.
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29
BUSINESS + CAREER
“I must have done something right,” Beth chuckles, “My family’s still speaking to me.” Bullivant prides itself on its acceptance of diversity, family-friendly policies and even its willingness to support part-time employees. Still, Beth pragmatically advises women raising a family while wanting to follow in her footsteps, “You can have it all, just not all at the same time. There’s an ebb and a flow, and sometimes you’re just going to be tired.”
On those rough days, the kind of day tough enough to take a walk, Beth finds sitting down with a cup of coffee and a cookie, any kind of cookie (from the woman who admits “I never met a cookie I didn’t like”) is the simple guilty pleasure that gets her through it.
After hours, Beth restores her optimism with stories, typically true, of courage and success in overcoming obstacles, like the building 0f Afghan schools for women, “Three Cups of Tea”, the deliberately intertwined lives of an Arab That same practicality pushes Beth to focus attor- and Israeli family in The Lemon Tree” and the neys now more than ever to get out of their safe, delightfully told tale of German resistance, “The cozy offices and market, seek out new opportuni- Guernsey Literary and Potato Peel Pie Society”. ties and directions. When tough times hit, the focus on spending sharpened, and some positions What else would we expect from a woman whose had to be trimmed. “Personnel issues are hard,” motto is “Do your best, and anything is possible!” confesses Beth, “You want everyone to succeed, and sometimes it just doesn’t happen.”
Bullivant Houser Bailey PC is a Portland-headquartered business and commercial litigation firm employing over 140 attorneys with six offices on the West Coast and alliances with several of China’s largest law firms. Chambers USA “America’s Leading Lawyers for Business” singled out Bullivant as a “West Coast litigation powerhouse” with clients ranging from small businesses to Fortune 100 corporations. In addition to commercial litigation, the firm also provides services on a wide range of domestic and international business transactions. Website: www.bullivant.com 30
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BUSINESS + CAREER
Winning Web Search Some Sneaky Simple Success Shortcuts by Dana Greyson
Winning in web search can take a twist on the “If you can’t beat ‘em, join ‘em” cliché… It’s “Know when to join ‘em to beat ‘em – for free!” Huh? HERE’S HOW IT WORKS
Give Yourself the Local Edge
Imagine you offer housekeeping services in Portland, and business could be better. You’ve heard your website can be a valuable competitive tool, but yours is way past the first three pages of search and your budget is, well, broke. What to do?
Likely the first names that come up in search are some big national services, and yours is a one-man (or woman) business. But if someone looking local puts “Portland OR” into their search, their first listings past a few ads will be those savvy businesses who have taken a few minutes to fill out Google’s free business profile. Just go to www.Google.com/LocalBusinessCenter.com and create your profile. It literally puts you on the map of Portland house cleaning services. Statistically, most folks looking for local services will select someone within 15 miles.
Put Yourself in Your Prospective Customer’s Shoes If your prospects were “Googling”* for services like yours, what terms might they search on? House cleaning? Maid service? You get the idea. To find the top ones, try out a couple, and enter them into the free http://freekeywords. wordtracker.com. Use those words in a way that makes sense to prospects in your website title, descriptions and meta keyword tags, headings and more, especially in first 100-200 words on your page. Search engines are a lot like most of us -– they skim, expecting the most important stuff to be in big headlines or in the beginning. ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM
Nab a Nice Niche Are there some other angles that you can use to differentiate yourself from the competition at large? What are your top web competitors touting? If they’re promoting environmentally friendly cleaning, is that something you can offer? If so, make it readily searchable throughout your web site description, text and tags. 31
BUSINESS + CAREER
Promiscuity Pays
WRAPPING UP
Ok, this is not about the latest sex enhancement tool or offering escort services with fringe benefits. It is about getting chummy and upping your search popularity by promoting logical links on each other’s sites. For example, maybe your green cleaning supplier gets great rankings and is also willing to list some of their clients, like you. Or your favorite customer is an eco-friendly bed-and-breakfast, and you put a link with their testimonial to their website. What about writing a review for a popular Amazon house cleaning book and linking to that review on your site? Maybe there’s even a top local professional commercial cleaner who doesn’t do houses and you can co-promote each other on your respective websites.
Web search success is serious stuff. As “The Truth About Search Engine Optimization” author Rebecca Lieb declares, “Searchers either find you, or they find your competitors.”
Time to take some action!
Shortcut to Search Success 1. Start by thinking like a cus-
Deconstruct Your Competitor’s Search Success Secrets When you do an organic Google search for your type of product or service, check out who pops to the top of that search. Click on those websites. When you do, scroll down from “View” on your browser’s menu bar and select “Page Source”. In “Page Source” scan for <meta name=”keywords” content=” and there it is – your competitor’s selected keywords! Sleuth a couple of your top competitors sites this way and you’ll get a better idea of what’s more effective. Use it, ideally in an even more compelling way!
tomer... how would they look for your kind of service.
2. Get great local placement with a Google Business Profile.
3. Separate yourself from the alsorans by promoting a popular niche and make it easily searchable.
4. Ride the coat tails of others links (that make sense for your prospect).
5. Look below the hood to see *Google boasts a 91% share of the search audience, and 70% of us human browsers use “organic (word)
what your winning competitors are doing and do it better.
search” (rather than click on ads). 32
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10201 NE Fourth Plain Blvd. Vancouver, WA 98662 Phone: 360.253.4036 Fax: 360.253.9794 wisemank@valogdencenter.org www.valogdencenter.com
Mission Statement The mission of the Val Ogden Center is to empower people with mental health problems to obtain meaningful relationships and satisfying employment.
Vision Statement The Val Ogden Center is a beacon of hope for people experiencing mental health problems. The Val Ogden Center assists its membership in achieving recovery and community integration goals by providing an environment that is structured like a place of employment and rich with opportunity to become actively involved and contribute. The Clubhouse provides its members with a place in which they can find immediate acceptance, inclusion, meaningful activity, belonging and hope. Participation in the Clubhouse promotes wellness, confidence, and self-esteem and facilitates the ability to obtain recognition, meaningful relationships and satisfying employment for all those who become involved. The Val Ogden Center will continue to grow to meet the increasing demand for recovery and rehabilitation services of citizens of Clark County who live with mental illness.
Event Calendar November 3 Presentation by Community Resource Center 2:30pm November 5 Club Meeting 9:30am Presentation by Safeway 2:30pm November 6 Social Time 1 – 4pm November 9 Women’s Group 1pm DRA Meeting 3 pm November 10 Art Class 1pm Movement, Mindfulness & Meditation 2:30pm November 11 Employment Warriors 2pm November 12 Club Meeting 9:30 am Trip to Perfect Look 2:30pm Open until 7pm November 13 Birthday Celebration 1pm November 16 Women’s Group 1pm DRA Meeting 3 pm November 17 Art Class 1pm Movement, Mindfulness & Meditation 2:30pm
November 18 Employment Warriors 2pm November 19 Club Meeting 9:30 am Presentation by Division of Vocational Rehabilitation 2:30pm Open until 7pm November 20 Social Time 1 – 4pm GRAND OPENING: VOC THRIFT STORE! November 23 Women’s Group 1pm DRA Meeting 3 pm November 24 Art Class 1pm Movement, Mindfulness & Meditation 2:30pm November 25 Employment Warriors 2pm November 26 Thanksgiving Open 11am – 3pm November 27 Social Time 1 – 4pm November 30 Women’s Group 1pm DRA Meeting 3 pm
FREE Haircuts this month sponsored by Perfect Look. November 12th at 2:30pm. (See Kelley for details.)
BUSINESS + CAREER
Interview Strategies Three Simple Steps by Connie Dorigan
Photographed by Ilona LaRue
BUSINESS + CAREER
Many job searchers show up for an interview in a nice suit, with a copy of their resume and some research on the position in hand, but with little thought about a strategy for actually landing the position. The great thing about creating a “job search strategy” is that once you have it you can use it for every interview. The requirements for this tool are to simply follow the steps below. Take the time to think about the answers to the questions and write them down. Review you notes and practice or rehearse answering and asking questions before each interview. OVERVIEW When job searchers don’t get a job it is often not because they don’t have the skills, but simply because they didn’t interview as well as the person who was hired. As a job applicant your part in the hiring process is to articulate specifically why you should be hired. As they lead you through a series of questions, the company hopes to get to know you: your character, track record and reputation. This is one area where many people struggle. The following exercises will help you prepare. You will want to write out your answers so that you can review them before each interview. You may not have an opportunity to share all of the information during the interview. Your strategy is to fit it in as much as possible. This tool will help you identify the strengths the company wants and needs to know about you.
Connie Dorigan, CPC Dorigan & Associates “I find hidden tech talent for companies”
(503) 635-8565 tel (503) 635-9492 fax (503) 888-2965 cel condor1@dorigan.com www.dorigan.com
NOTES Would you go to a staff meeting with 10 points to cover without an agenda? Most likely not! The probability of you forgetting half of what you wanted to cover would be way to ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM
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BUSINESS + CAREER
high. Once you have completed the exercises below create a key point outline on a note pad and bring it with you to every interview. A casual glance at the outline you have created will help keep you on track.
THE BASICS Review everything you have written several times before the interview Dress professionally/conservatively and wear no perfume or cologne. Bring a few copies of your resume Arrive early and be friendly to the receptionist Review the company website Follow up. Get a card from everyone you talk to during the interview. Send them a personal note thanking them for their time.
36
Step 1 Previous job experience All too often your thoughts about your job history aren’t all great. After all, you are leaving or you have already left. This exercise gives you a chance to pre-think the best possible aspects of your experience and allows you to keep a positive focus during the interview. Bottom line, it conveys that you are an enthusiastic person, productive employee and well respected by your employer. Answer the following three questions for each of your past jobs. • List three things you like about your current/ most recent job • List three of your best accomplishments or contributions in your current/most recent job • Quantify the impact of your accomplishments in your current/most recent job • List three things you are most known for in your current/most recent job
Step 2 What are your strengths? Identifying strengths and sharing them is a struggle for most people. This step will help you prepare a list of your strengths. Knowing your strengths makes it easier to share them. First choose 5 people in your life with whom you have a good relationship and ask them “What are the top 5 reasons someone should PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS
BUSINESS + CAREER
hire me?” Ask your best friend, your favorite co-worker, mentor or boss. Family members are also a good choice. Write down their feedback. You’ll draw on this information during your interview. Usually this exercise gives you a whole new view of yourself. Next, make a list of your own perspective of your strengths. You should now have a list of 8-10 strengths that you can share about yourself. Come up with examples to support each strength. If you cannot come up with an example, maybe it is not really a strength. If you say, “I am a hard worker” back it up with an example that will benefit your employer. The “I am a hard worker” statement now becomes “I am a hard worker, which means that you can count on me to always complete assigned tasks and find more productive work to do should I have time on my hands.” Another way to back up each strength is to ask yourself why you are good in that particular area. For example, someone who is always punctual may have an extremely strong commitment to being responsible or doing what he or she says. This is a great insight that you can share to support your character strengths which are often more important that your skills. ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM
Photographed by Ilona LaRue
Step 3 Questions to ask during the interview Having a set of prepared questions in more important than you might think. Often, not having questions to ask during an interview can be a deal breaker. Not having questions can convey that you are not prepared or not interested. Below are questions that get the interviewer sharing their thoughts with you. (Note: Avoid asking 37
BUSINESS + CAREER
questions about salary or benefits during the first interview unless the interviewer brings it up.) About the company 1. Tell me how you would describe your department’s/company’s culture? 2. What is new and exciting in your company/ group/department? About the position 1. How would you describe the person that has performed the best in these positions? What about them contributed to their success in the position? 2. Can you tell me about any challenges or obstacles I should be aware of in this position? About the manager 1. Describe your management style. What would it be like to work for you?
Becky Tengwall 503.691.9909 Voice Gene Hamilton 503.691.9909 Voice For more information and other meeting locations, go to itakethelead.com
2. What are your expectations of me or of those in your department? 3. When you made the move to come here, what was the most compelling reason? 4. What is the most pressing problem or challenge to be solved in the next 60 days? 5. Profile your top performer for me. What does he/she do that makes him/her stand out? 6. What do you think of my skills and chances for this position? The opportunity to share information about you is during the interview. If you don’t say something about yourself, the interviewer won’t know it. If you are reliable, say it, if you are punctual, say it, etc. They are hoping you are the one… as much as you are hoping you are the one.
You are invited to visit our lead sharing/networking group. There are several groups to choose from. We are a group of professional, independent business owners, entrepreneurs and tradesmen who help promote each other’s businesses and share marketing ideas. We would enjoy meeting you! We are part of the “I Take The Lead” network.
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It’s no acciden t grocery stor es put their bak eries towards the front, and any restaurant worth its salt will tantalize you with its sce win you over nt, with its lovely texture. The better the rest aurant, the bet ter the bread. What does tha t have to do with your website? Does your web site do little mo re than shove a menu on your visitor’ s hands, and bore them wit h why your opt ions are marvelous? Meanw hile they wait and wonder, Or, more like impatiently. ly, they move on. Your website Follow with visitors come hungry for som They want you seeing what ething, too. to care, welcom e them, give the taste of how you else they’d ma can satisfy the ir needs so the past starving like? Give y can get before they sett le in for an app perhaps a me them the time etizer and al. they need to Sure, some mig decide, each ht over-fill; som e might slip off little or nothin ordering step of the g. way? Check Who’s more like back? Ask for ly to send som eone your way more likely to their feed? Who’s return, use mo re restraint nex they can save back and give t time so their appetite them a break for the even mo appetizer, me if they’re not them by nam re delicious al and dessert happy? Thank e and treat the ? m so well the wait to come y can hardly back? Make it While not the easy for them friends? Welcom whole loaf, wha to invite their e them back by t breadcrumbs put in place on name and rem them from bef have you your website? ember ore? Reward them with an gift upon their appreciation return? Do welcome the m and ask the ir name so inv they’re happy Yes? Now you itingly to give it? Ask ’re cookin’. what they’d like some reasonable ? Offer options given what your bes ers appreciate? Article by Dan t customa Greyson Give them a deli Write Stuff Web cious taste to sites, Owner/P start? rom www
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Dana Greyson (360) 448-8833 info@writestuffwebsites.com www.writestuffwebsites.com
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By Dana Gr
Want your website to...
PASSION
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ter
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110 Columbia Street Vancouver WA 98660
Lovely Lasting Keepsakes a perfectly unique gift for the holidays! “During these difficult economic times, we may be spending less on ourselves, but we still want to give gifts to our friends and family. I can help you give a beautiful and cherished gift, customized for that person and tailored to your budget. Gifts could include a cherished baby blanket, a quilted artwork depicting a scene or portrait, a throw designed with your colors and budget in mind - or even a bed quilt. Call me and we can discuss your particular situation.” Rosie Rhine, Personal Quilter
Quilts Of All Kinds
Baby Quilts/Children’s Quilts (including sports quilts) Bed Quilts, Wall Hangings, Art Quilts T-Shirt Quilts, Memory Quilts, Story Quilts Custom Quilts made to order — or I can quilt your quilt top for you
Rhino Quilting Rosie Rhine
(360) 213-7019 (503) 415-1607 rhinoquilt@comcast.net www.rhinoquilting.com
HOME + OFFICE DECOR
Minimizing Bathroom Clutter While bathrooms are some of the smallest rooms in the house, they tend to be the areas where a lot of personal items are stored. Typical bathroom sink counters and shelves are crammed full of cosmetics, medications, hair-styling items and dental care tools, looking cluttered and messy and making it difficult to clean them. “Research shows that many homeowners don’t like clutter in the bathroom and seek storage at their fingertips,” says Steve Bissell, president of Robern, a Kohler company and leader in bath storage solutions. For an innovative storage option, Robern has designed a new mirrored cabinet for people who want storage along with the aesthetics of a seamless mirror. The Uplift cabinet isn’t like the standard medicine cabinet over the vanity that opens out and may block your access to the sink. The seamless mirror lifts upward, with a position-hold feature allowing you access to everything inside. It is deep enough to safely contain medicine bottles, toiletries and a small radio and has an optional mount for an LCD TV. Interior lights and outlets for up to six electronic devices make the Uplift cabinet perfect for bathroom storage so you can have all those items you need at your fingertips. ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM
Article and Photos Courtesy of ARAcontent
Photo: Robern has designed Uplift, a new mirrored cabinet to give you storage at your fingertips. The seamless mirror lifts to reveal medications and toiletries.
Your Dream Home Awaits! “Buying or selling? I am committed to fulfilling all your real estate needs” (click on ad to see listings)
Dominique Mahlow, Realtor
Direct: (360) 828-3066 • Cell: (360) 600-9121 dominiquemahlow@comcast.net www.equitygroup.com/dominique
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MIND + BODY + ORGANIC
Athletes Do Yoga by Dana Layon
YOGA AND ATHLETICS Everyone is doing it – this thing called yoga. Doctors are prescribing it as an alternative therapy to reduce stress; physical therapists are recommending it to help patients rehabilitate; personal trainers are suggesting it as a complementary activity to cardio and weight training and schools are offering it as an elective in physical education courses – learning to balance the mind, body and spirit. 42
Simply put, yoga means “union” – uniting breath and movement, uniting mind and body – being present in every moment – not thinking about the next.
Some of the most prominent women in sports practice yoga. Tennis pros Venus & Serena Williams and Martina Hingis swear by their regular yoga practice. Golf pro Annika Sorenstam, basketball star Lisa Leslie and the entire US Women’s Soccer team have admittedly improved their athletic performance through a regular yoga practice. PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS
MIND + BODY + ORGANIC
BENEFITS FOR ATHLETES All athletes can benefit from a regular yoga practice – football players, swimmers, triathlete, cyclists and gymnasts to name a few.
INCREASED AWARENESS It all starts with the breath. Through slow, rhythmic breathing we become more aware of our surroundings and what is happening within our body. The breath is the foundation of reducing performance anxiety and improving concentration.
INCREASED MUSCLE FLEXIBILITY, RANGE OF MOTION, CORE STRENGTH AND BALANCE All of these things benefit athletes no matter what the sport. All yoga poses require core strength and stability; routines are comprised of dynamic flowing poses lengthening and strengthening the muscles. By relieving tension from the muscles we can increase our range of motion in our hips, shoulders and spine.
INJURY PREVENTION Probably the most important benefit of a regular yoga practice is injury prevention. When we are more aware, more focused and strong through our core – we are less likely to get hurt.
Dana Layon, ERYT
Former President of Satsang Yoga and Wellness. Now Independent Yoga Instructor
Zen Flow Yoga (360) 909-1768 tel dana@zenflowyoga.com www.zenflowyoga.com
Zen Flow Yoga with Dana Layon offers yoga classes for beginners, intermediate practitioners and a multitude of “special interest clients”. Please visit www.zenflowyoga.com or call Dana Layon at (360) 909-1768 for more information about a class that will suit your needs.
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MIND + BODY + ORGANIC
ZEN FLOW YOGA Dana Layon, E-RYT
YOGA SPECIAL:
Only $29! Have you tried Zen Flow lately? What’s your excuse? Were you faithfully attending classes at Satsang Yoga but dropped off when we moved our location? How about if I offered you unlimited classes for one month for only $29? That means you could come to as many Zen Flow classes as you could muster in one month for only $29! In this economy we can all use a boost to put our health and well being first. Try a month with Dana for only $29. I guarantee you will experience amazing results in your flexibility, strength, balance and overall well being. And remember, we offer child watch on Tuesdays at 9:30 am! Only $2 per child per hour! Call today to sign up or show up for class! 360-909-1768. This offer valid Tuesday & Thursday classes at 9:30 am only. First month only - only one per person. No refunds, exchanges or extensions. Cannot be combined with other offers.
“Join Anytime! Prices can be prorated!” Please pre-register for classes. Give yourself the gift of health! First class is COMPLIMENTARY. New Location:
The Vancouver Yoga Center 202 E. McGloughlin, Vancouver At the corner of C and McGloughlin 44
First class is FREE!
Bring this coupon in with you and attend a class with Dana Layon for FREE! First time students only please. One per person please. code: snapshot11.09
15% discount on any workshop
Want to attend a workshop? Take 15% off when you bring a friend! Refer a friend to any workshop and you receive 15% off the workshop of your choice! See our workshops page for details! code: snapshot11.09
$15 Off your first private session! Take $15 off your first private yoga session. Sessions are normally $65 an hour. Get tips on breathing properly, correct postural alignment and learn modifications to fit your needs in class. Bring this coupon with you for your first session! Call for an appointment today! (360) 909-1768 or email dana@zenflowyoga.com. code: snapshot11.09
(360) 909-1768 • dana@zenflowyoga.com www.zenflowyoga.com • www.danalayon.com
Zen Flow Yoga DVD Zen Flow Yoga DVD’s with Dana Layon are here. Full 55 minutes of yoga. Safety fundamentals. Exclusive interview with Dana Layon, E-RYT. Suitable for all levels.
On sale for only $19.97!
Order your today by emailing dana@zenflowyoga.com or calling 360-909-1768 today. PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS
MIND + BODY + ORGANIC
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With Jus International, your business is our business. We’re here to help you succeed and to assist you as you grow your business the way you choose.
© 2007-2008, Jus International. All Rights Reserved.
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EATS + DRINKS
EATS Mashed Sweet Potatoes with Orange Essence Ingredients • 4 medium sweet potatoes (about 8 ounces each), peeled and cut into a large dice • 1/4 cup buttermilk, warmed slightly • 1/4 cup orange juice • 2 teaspoons orange zest • 1/2 teaspoon salt • 1/4 teaspoon ground nutmeg • 1 tablespoon unsalted butter, optional
Directions Steam the potatoes in a large covered pan fitted with a steamer basket until they are tender, about 8 minutes. In a large bowl mash the potatoes with the buttermilk and orange juice. Stir in the zest, salt, and nutmeg. Serve the potatoes topped with the butter, if desired. Recipes courtesy Ellie Krieger, 2007, All rights reserved Show: Healthy Appetite with Ellie Krieger • FoodNetwork Website
Healthy Thanksgiving Menu Appetizer: Antipasto Sausage Skewers (Courtesy of FoodNetwork Magazine)
Appetizer: Spinach & Green Apple Salad Main Dish: Turkey Roulade with Apple-Cider Gravy Side Dish: Cranberry, Cherry and Walnut Marmalade
Side Dish: Smashed Potatoes with Sour Cream & Chives Side Dish: Mashed Sweet Potatoes with Orange Essence Side Dish: Green Bean Casserole (Courtesy of EatingWell.com) Dessert: Frozen Pumpkin Mousse Pie (Courtesy of EatingWell.com)
(Courtesy of EatingWell.com)
Dessert: Pear Ginger Crumble
Side Dish: Jewel Roasted Vegetables
For recipes visit the FoodNetwork Website
46
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EATS + DRINKS
Tofu Stir Fry Ingredients • 4oz high protein Tofu (14g per serving) • 2 tbsp Sesame Soy Ginger Vinaigrette Fat Free (Trader Joes brand is excellent) • 1/2 cup chopped broccoli • 1/2 cup chopped bell pepper medley (red, green, orange, and yellow) • 1 tsp low-fat butter spread • Pam Spray • Salt n Pepper • 1/2 tsp Mrs.. Dash Garlic and Herb Seasoning • Hot peppers (optional, but highly recommended!)
Directions Chop up your Tofu into bite size pieces and add 1 tbsp Vinaigrette. Mix together your broccoli and bell peppers and 1 tbsp Vinaigrette. Cover the Tofu and Vegetables and place in the refrigerator for 1 hour. Heat pan on medium heat and spray with Pam Spray. Add butter to pan and melt completely. Add in your veggies, Mrs. Dash and saute until tender or browned slightly. Add the Tofu to the mixture and saute until it has a light brown tint. Season with salt and pepper, hot peppers, and enjoy! Recipe courtesy Lisa Nibley • Diet Fix: Nutrition and Health Blog http://dietfix.blogspot.com/ • lisanibley@msn.com • (360) 606-2499
ABOUT LISA NIBLEY
She has over five years of experience in the health and nutrition industry. Lisa has also been her own experiment most of her adult life. She has tried many types of weightloss plans and have finally fine tuned her own that she know works and can be easily tailored to help anyone else lose weight and to get healthy. She graduated from Washington State University, Vancouver WA with her Business Degree in 2004. Our current economy has her contemplating on whether she should go back for my Masters! Keep in mind she is not a nutritionist or doctor, Lisa is simply passionate about health, fitness, and food! If you have any questions or concerns about your health please contact your doctor. Follow Lisa today at http://dietfix.blogspot.com/ ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM
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EATS + DRINKS
DRINKS Pomegranitini Ingredients • • • • •
2 fluid ounces vodka 2 fluid ounces orange liqueur 2 fluid ounces pomegranate juice 1 cup crushed ice 1 twist lemon zest
Directions Pour vodka, orange liqueur, and pomegranate juice in a shaker, and add crushed ice. Shake vigorously, and strain into glass. Garnish with twist of lemon zest.
Red Apple Martini Ingredients • 1 (1.5 fluid ounce) jigger sour apple schnapps • 1 (1.5 fluid ounce) jigger Canadian whiskey • 1 (1.5 fluid ounce) jigger cranberry juice
Directions Fill a drink shaker with ice, and pour in the sour apple schnapps, whiskey, and cranberry juice. Shake well, then strain into a martini glass.
Red Apple Martini – Submitted by: HAWKLANE • http://allrecipes.com/Recipe/Red-Apple-Martini/Detail.aspx Pomegranitini – Submitted by: MGHOTBI • http://allrecipes.com/Recipe/Pomegranitini/Detail.aspx 48
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EATS + DRINKS
Pinot Noir for November Pinot Noir may be the toughest grape to grow, but the effort is well worth the investment. It is a fickle grape that demands optimum growing conditions, demanding warm days consistently supported by cool evenings. Pinot Noir is a lighter colored and flavored red wine. Itâ&#x20AC;&#x2122;s flavors are reminiscent of sweet red berries, plums, tomatoes, cherries and at times a notable earthy or wood-like flavor, depending on specific growing conditions. Pinot Noir is well-suited to pair with poultry, beef, fish, ham, lamb and pork. It will play well with creamy sauces, spicy seasonings and may just be one of the worldâ&#x20AC;&#x2122;s most versatile food wines. This month we paired... Appetizers: Cheese and Crackers, PeanutAlmond Brittle, Cherry Chocolates Main: Lemon Rosemary Salmon, ApplePotato Blini and Stuffed Tomatoes Dessert: Pumpkin Butter Spread and Pumpkin Crumble Bake
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49
TRAVEL
Discover:
Oregon’s Coast this Fall Fall is the perfect time to get away to the Oregon Coast. The traffic and crowds are gone. The Autumn Foliage is beautiful in the Oregon mountains and one would think more people would want to experience it. Much of the colorful Fall foliage of the Oregon forests is only a short drive from some great oceanfront properties. Many people just haven’t “discovered” Oregon for Fall vacations yet, we think – all the better for those who have!
assume it’s always cold and dreary on the coast. Many coastal locals note how it’s warmer at times in December than in June.
Don’t be surprised by the weather in November and December. It’s not unlikely you’ll find a decent amount of mild, even beautiful days. Keep an eye on the weather reports – and don’t
Swenson Oceanfront Rentals 1-415-753-9100 or 1-650-854-5281 bytheocean2@hotmail.com www.beachfrontswenson.com Referred by Jacque Heflin, 541-272-7054
50
Make your reservations, get packed, take a drive through the beautiful Fall Oregon coastal mountains. Then snuggle up with a good book or take a nice long walk on the miles of public beaches that are unique to the Oregon coast.
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TRAVEL
Swenson’s A-Frame
nestled in the woods next to the beach.
This A-frame beach cabin welcomes you with a warm and toasty fireplace and comfortable furnishings. Open living area goes right out on the deck which faces a beautiful ocean view. TV, DVD and Wi-Fi. Hardwood floors throughout. Spacious, fully equipped kitchen with new appliances and conveniences. Bath and laundry. Sleeps six (6). Two bedrooms on the upper level, both with direct views looking down at the ocean (and the moon). One has a queen bed, the other 2 twins. A bunkroom facing the garden has 2 twins. Large deck across the front and a protected deck in back, BBQ, deck furniture on both. Parking for 3 cars. This A-frame is dog friendly - up to three (3) “woof”. No cats. No smoking.
Swenson’s Cottage oceanfront vacation getaway
This cozy cottage is a fully open floor plan, step off the deck on to a path to the beach. Never off in the kitchen (fully equipped) by yourself in this open living area. Dining/family area faces the ocean. Newly remodeled with new upscale furniture (new sofa, hassock and glider), TV, DVD, Wi-Fi, new appliances, and beds, with oak floors, new tile bath and laundry and a warm wood-burning stove. Sleeps four (4). Two bedrooms, one with a queen bed and the other a full bed. Comfortable sleeping accommodations. New decks, deck furniture, BBQ, plus a hammock facing the ocean. Parking for 2 cars only. Sorry, no pets in the cottage. No Smoking. ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM
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Studio Lumiére
WYOMING – Above: The Tetons, with the Snake river in the foreground, Jacks Upper Right: Old Faithful, Yellowstone National Park. Lower Right: Trees after forest fire, Yellowstone National Park. ©Studio Lumiére 2009
son Hole.
360.993.5616 JeansnPearls43@aol.com studiolumiere.zenfolio.com ŠStudio LumiÊre 2009
FAIR PAY FOR THE
LIFE OF THE PARTY
In Portland, OR, musicians rarely introduce themselves as musicians. The more common introduction is along the lines of guitarist/bartender or singer/receptionist. The optimist might view this as an enriching lifestyle honing many skills, but itâ&#x20AC;&#x2122;s mostly an issue of people torn between pursuing their passion and making a living.
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This has been a discussion held among musicians in this town for years. Recently, a coalition of Portland musicians have pushed these discussions into action and created the Free Trade Music Campaign. With a battle cry of “Because music IS a day job!” it is an effort to establish a basic minimum wage for musicians. For over a year and a half members of Portland’s chapter of
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the American Federation of Musicians, Local 99, have been brainstorming and painstakingly building a plan to continue their goal of improving the lives of musicians. “If the situation that we’re trying to fix didn’t exist, I wouldn’t have to be trying to earn [a living] 7 days a week,” says professional bassist and FTM committee member Sean Hudson. Those of us regularly attending local music events where we pay a cover charge might be swallowing skepticism right about now. But the fact is that there are lots of employees involved in your night of entertainment: the person checking your I.D. and collecting the cover charge, the bartender serving you drinks, the sound engineer keeping the head-splitting feedback to a minimum, and the promotions person who alerted you to the show in the first place. Traditionally, the aforementioned employees are paid by the venue, but unfortunately, an increasingly common practice is allotting musicians only a fraction of the money paid at the door. Bruce Fife, president of the Portland Musician’s Union, explains part of the coalition’s goal. “When you, the consumer, pays $5 or $10 at the door, we want you to know that your money actually makes it to the artists.” The American Federation of Musicians is not just a bunch of musicians giving each other pats on the back. This is a respectable national union 56
continually representing and protecting musicians since the end of the 19th century. When the Titanic sank, the organization helped the widows and children of musicians on the ship. When recording technology surfaced in the 1920’s, the AFM not only protested the massive loss of jobs in live theatre orchestras to “canned” music, but also established a minimum wage for studio musicians hired for recordings. Portland’s Musicians Union, Local 99, was established at the end of the 19th century as well. Some of their recent accomplishments have been overturning the prohibition
of underage musicians in venues serving alcohol, major involvement in the city’s smoking ban, and the creation of a new OLCC license allowing music venues more freedom to host all-ages shows. Considering some of the goals they’ve set and achieved in the past, the Free Trade Music Campaign will perhaps someday soon be another notch in their belt, even though it’s a rather grandiose goal. For well over a year, the Free Trade Music steering committee has been discussing ways to define what musicians’ wages should be. Matt Kalinowski, who oversees PR for the PLEASE MENTION SNAPSHOT WHEN RESPONDING TO ADS
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campaign, describes one of its main components, “What the campaign is trying to do is establish an hourly rate based on the capacity of the venue.” They call this the Fair Pay Scale, and it is a 5-tiered system assessing what tier a venue should be categorized in, and then suggesting an hourly rate of pay depending on how many members are in a band. Whether a venue has a
as a subjective system and is willing to engage in dialogue with interested venues. “We want feedback from the venues, too,” says Jenn Woodall, who is a professional clarinetist participating in the campaign. “What is confusing to them? What do they need from us?” she asks.
“There’s no one way to run a business. We understand that,” Fife admits. The campaign’s initial exposure to the community has garnered considerable support, but what the committee feels is glossed over is the fact that they are trying to build a relationship with the venues, not reprimand them. “We don’t want to put [venues] out of business,” Woodall explains. “That’s shooting ourselves in the foot.” The FTM comliquor license is also taken into acmittee acknowledges that many count. Participating venues would be given FTM Portland venues already pay musicians well. stickers to display in their entrances and would, “For some venues, it wont be a huge change in in theory, attract more business from musicians business,” Kalinowski points out. Rather, the and fans supporting the FTM Campaign. campaign strives to reward the venues that really take care of musicians by promoting those The campaign already has the support of more venues within the FTM supporting community. than 200 bands and solo musicians in the Portland area, and recently embarked on the venue Some musicians may argue that the campaign outreach portion of the campaign. Though devel- will make it more difficult to secure paying oping the Fair Pay Scale was a painstaking progigs. The coalition admits this may be an unincess, the FTM committee designed the pay scale tended side effect, but its not necessarily a bad ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM
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JONISE ORIE
thing. Venues paying musicians more money might expect more of them and musicians, in turn, might hold themselves to higher standards, thus altering Portland’s musical culture for the better. Because both the venue and musicians have a vested interest, “It keeps the bands and the clubs honest,” Fife concludes. Portland being the musical Mecca that it is, however, ensures that any band/musician that really has the itch to play will make it happen. There will always be places for musicians to play, its just a matter of getting paid. Graham White-Smith, union member and campaign participant, points out that musicians are often not defined within the same parameters as other artists. “There is a line between culture and commerce,” he explains. “Restaurants not only charge money for food, but for the skilled person who prepares it. You can’t just take a painting off the wall in a gallery or a book off the shelf in a bookstore.” In essence, the FTM campaign hopes to, at the very least, ensure that musicians are paid by the hour like staff; like the bartender or sound engineer. Very much defined by the musicians involved, the FTM campaign has only matured through the efforts of its proponents. These folks know that the issues involved with the campaign are not black and white. Philosophies may vary even within the coalition; but they respect one another’s ideas. By incorporating these different perspectives into the campaign, it can only become more solid. Musicians, venue owners and employees, and venue patrons are all encouraged to become involved with the campaign. A good place to start is Tuesday happy hour at the Standard (14 NE 22nd at Burnside) from 4-6 pm. But visit the Fair Trade Music website for all updates at www.fairtrademusicpdx.org.
Jonise Orie
Independent Writer
The goal of The Fair Trade Music Campaign is to establish a fair compensation for musicians in Portland, Oregon. 58
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OMSI: Oregon Museum of Science and Industry What’s going on in November!! Scream! Featuring Goosebumps! The Science of Fear Featured Exhibit: Oct.- Jan. 3/10
OMSI’s KENDALL PLANETARIUM Through Nov. 22/09
Learn how the brain and body work together in moments of danger. An interactive experience teaching us all about fear and adrenaline.
Starry Nights Live: Learn about the constellations, how to navigate by the stars, how to find satellites in the sky, or how to become a backyard astronomer in this night sky experience.
OMNIMAX: Giant Screen Experience
Stars: Learn about each phase of a star’s existence, and experience their power and beauty.
Through Nov. 22/09 Deep Sea: Narrated by Johnny Depp and Kate Winslet, this is an underwater adventure with close-up encounters of exotic sea life. Bugs! A Rainforest Adventure: This intriguing film was shot in the jungles of Borneo, following the lives of a butterfly and a praying mantis from birth until death. Adrenaline Rush: The Science of Risk From skydiving to a child’s first day of school, this film explores the physical and psychological effects of taking risks. Mystic India: A journey into India’s cultural and geographic beauty with footage of landscapes, architecture, and festivals. Narrated by Peter O’Toole.
OMSI LASER SHOWS: laser shows crafted to the music of history-making bands Through Nov. 21/09 Laser Beatles, Laser Floyd: the Wall, Laser Radiohead, U2 Full Dome evening
OMSI After Dark (Wed. 12/02/09, 6 pm) An opportunity for the 21+ crowd to experience the museum in a child free environment. Enjoy a glass of wine, pint of beer, or a snack from the café.
Fall Hours: Tues.-Sun. 9:30 am-5:30 pm
Closed Mondays with the exception of Portland Public School Holidays (503) 797-4000 • www.omsi.edu
(please call or visit website for show times & ticket prices)
Your gift helps OMSI provide countless moments of wonder, inspiration and innovation, and keeps the museum accessible to everyone in our community. You are OMSI! To make a donation click on WE ARE OMSI. ADVERTISING INFORMATION AT WWW.SNAPSHOTEMAGAZINE.COM
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