Branding Guidelines 2014
INTRODUCTION
The Q of LOGIQ stands out by its colour, bringing focus to the nature of the business: queues. The design is clean and neat, exuding confidence to provide a service that is efficient, uncomplicated, and professional. To add a little quirkiness, the letters “LOGI” actually form the profile of a face, looking towards the “Q”. This highlights LOGIQ’s system that allows one to constantly keep an eye on the queue number. Whether one is looking up at the television, or down at his or her mobile phone, the queue updates are always on sight. Not only is this design symbolic of the the system’s excellence, it describes, in subtle ways, the service LOGIQ offers.
LOGIQ Branding Guidlines 2014
OUR LOGO
Our Logo comes in two variations:
Logotype Use whenever possible
Logomark Use in UI with limited space (e.g. buttons, icons)
LOGIQ Branding Guidlines 2014
COLOR COMBINATION
Grey and Orange is our primary color and used most often
White is use on darker backgrounds
Orange
CMYK RGB HEX
0 80 95 0 214 90 41 #f15a29
Cool Grey
CMYK RGB HEX
0 0 0 90 65 64 66 #414042
LOGIQ Branding Guidlines 2014
CLEAR SPACE To be sure LOGIQ is always clearly recognizable it must be seen as separate from the other visual material that surrounds it. Other graphics, text, headlines, etc., as well as the edge of a page must be kept at least a minimum distance away from the signature. This space is equal to the height of the “O” in “LOGIQ” on each side of the signature. You may always leave more than the minimum required distance but you may not leave less.
x
x
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LOGIQ Branding Guidlines 2014
MINIMUM SIZE The logotype should never be too small to read. Logo should not be smaller than its minimum size (20mm) shown below.
20mm
LOGIQ Branding Guidlines 2014
TYPOGRAHPY LOGIQ uses DINPro in all uses; titles, headlines and body text.
DINPro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
DINPro Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
DINPro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
LOGIQ Branding Guidlines 2014
WRITING LOGIQ is always capitalized. There is no restriction on typeface, size or weight for the text style of promotional materials that incorporate our name produced by third parties so long as it is clearly legible.
Thank you Thank you LOGIQ. No version of the graphic signature may ever be incorporated into written text or headlines as seen above.
LOGIQ Branding Guidlines 2014
UNACCEPTED INTERPRETATIONS
Don’t enclose the signature in any shape or outline.
Don’t add graphics of any sort to a signature.
Don’t add shadows or any other 3D effects.
Don’t use a busy, complex background that interferes with legibility.
Don’t place the signature on an angle.
Don’t use any colors or color relationships not specified in this guide.
Don’t change the value of the colors. They should not be lightened or darkened.
Don’t change the size or proportional relationships of the elements.
Don’t crop the logo.
LOGIQ Branding Guidlines 2014
LOGIQ Branding Guidlines 2014