PORTFOLIO
FIONA HUANG VUONG
王颖维
ABOUT ME
Fiona Huang Vuong | 王颖维
(+61) 0431 333 226
f.huangvuong@gmail.com
Hello! I am Fiona a recent graduate from The University of Melbourne with a Bachelor of Design (majoring in Architecture). Through studying architecture I was drawn towards the graphic representation aspect of my degree. This eventually led me to be interested in Graphic Design. I am eager to transition to this design path and am enthusiastic to learn and develop new skills from others in the creative field. Art and design is something that I am passionate about. I am always trying my best to improve through observing works done by designers, architects and artists that inspire me.
EDUCATION
2018-2020
The University of Melbourne, Australia Bachelor of Design
Majoring in Architecture
2007 - 2017
Garden International School , Kuala Lumpur, Malaysia
Primary and Secondary Education
Completed GCE O-Level and GCE A-Level
WORK EXPERIENCE
2021-present | Tapt - Graphic Designer (Full-time)
2021 | Re-branding ‘Blessed Bali’ (freelance)
2021 - present | AZN Zine online magazine - Layout Designer (freelance)
2021 | ANGO Orchestra - Junior Graphic Designer (freelance)
2018 - 2020 | PANDORA ,The Glen - Casual Retail Assistant (seasonal)
2018 | Chaozhou Malaya Bistro Cafe - Waitress (casual)
2017 | Arkitek Rekacipta Sdn Bhd - Intern
SKILLS
InDesign Adobe Illustrator Adobe Photoshop
SPOKEN LANGUAGES
Adobe English Mandarin
Model Making Figma
EXHIBITIONS
2019 - MSDx | Model Exhibited in Studio Gamma Exhibition
2019 - MSDx | Model Exhibited in Studio Beta Exhibition
Rhino3D
2018 - MSDx | Model Exhibited in Studio Alpha Exhibition Teowchew
Content 01 - ALBUM DESIGN PROJECT (PERSONAL 02 - BRANDING (ACADEMIA) 03 - QUACK QUACK (PERSONAL PROJECT) 04 - COLLABORATION PROJECT 05 - MENU DESIGN + FOOD POSTER 06 - ARCHITECTURAL PROJECTS
(PERSONAL PROJECT) 1-4 5-10 PROJECT) 11-14 PROJECT (WITH DESIGNER CARO GOH) 15-16 POSTER (PERSONAL PROJECT) 17-20 PROJECTS (ACADEMIA) 21-36
01 - ALBUM DESIGN PROJECT
The project involved desiging two album covers for the artist Jasrene. I was informed that the two albums link together to spell out her name. This allowed me to think carefully about the composition.
J.A.S.
In J.A.S. album cover, I tried to represent her in an authentic and quirky way, where she was having a blast in the bathroom.
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Renegades
In the Renegades album cover, I wanted to convey her breaking free from those keeping her from doing what she wants. The chains were a metaphorical depiction of the fear holding her back.
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3 Album Design
4 Design Project
02 - R-EBRANDING |
NATIONAL MUSEUM OF CHINA
The brief was to select an art museum from a given list and rebrand it. I chose the National Museum of China as I thought the current branding was very classical and formal. Therefore throughout my design process, I experimented with a more contemporary style.
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6 CHINA
Rebrand Fashion Label
In this brief I was wanted to play
COUNTRY ROAD COUNTRY ROAD COUNTRY ROAD COUNTRY ROAD COUNTRY O A D COUNTRY ROAD COUNTRY COUNTRY ROAD COUNTRY ROAD COUNTRY O COUNTRY ROAD COUNTRY ROAD ROAD COUNTRY ROAD COUNTRY ROAD COUNTRY ROAD COUNTRY O A D COUNT Y ROAD COUNTRY ROAD COUNTRY ROAD COUNTRY COUNTRY R COUNTRY O A D 7
- RE-BRANDING | COUNTRY
02
ROAD
was tasked to rebrand a fashion label. For this specific branding, I play with typography and formating the words orthogonally.
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02 - REBRANDING | PERSONAL BRIEF
For this final brief, students were allowed to have the freedom to design anything relating to branding. In this brief, I decided to design a brand for a yoga social media platform. I got to experience what it was like to have a ‘client’ and to take in feedback and critique to improve my designs.
5: Personal Project
Media Promotional Photos
BRIEF
OMNI CARO OMNI CARO
OMNI CARO
OMNI CARO
OMNI CARO
OMNI CARO
OMNI CARO
OMNI CARO
OMNI CARO
OMNI CARO
Products
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QUACK quack is a cosmetic and soap brand that I designed as a personal project. I wanted it to be a fun and playful brand by making a rubber duck the face of the brand. I felt that rubber ducks were often associated with bath-time and bathrooms.
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03 - QUACK QUACK | PERSONAL
PROJECT
For this make-believe brand, I wanted to introduce scents to bring more variety. For me to tie in the rubber duck shape to the fruit shapes I thought of playing around with positive and negative space. The outcome of this was quite interesting and was able to work cohesively with the main brand.
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13 quack
14 Quack
04 - COLLABORATION PROJECT WITH CARO GOH
Guideline:
Brand Guideline brand guideline Our V alues In Duyung we value the individual, the community and the earth we live in. We use natural dyes from trees and fruits for our products. The materials we use consists of organic cotton and linen, bamboo and recycled nylon. We strive to protect our community and all the purchases support our local community in Bali in a fair trade practice. women + nature brand guideline Colour Palette main colours secondary colours 233743 E8F2E8 75BCBA FAF7ED CE937C F6E1D9 brand guideline Visual Identity.Digital brand guideline Duyung is found and inspired from the interconnectedness of human and ocean life. We believe in a comfortable and elegant lifestyle that exist in harmony with nature. Living in harmony with nature can be easy and beautiful, Duyung releases seasonal collection that strives to inspire a sustainable and elegant lifestyle. For a more sustainable and pleasant world, Duyung is donating 10% of its profits to support marine conservation (Marine Research Foundation NGO). About Us brand guideline Main Logo brand guideline Ocean & Conservation Strength & Responsibility Hope & Passion Sand & Comfort Elegant, Simple & Sunshine Calm & Peaceful brand guideline Visual Identity.Prints brand guideline Market attributes Nature Loving Sustainable Elegant Ethical Physical Store Online Store Delivery Beach town Australia English Bali Women in their 20s - 50s Nature / ocean lovers Conscious lifestyle Young at heart Swimwear Dresses what how target culture LOGO VARIATION Sustainable Fashion LOGO VARIATION Sustainable Fashion brand guideline Logo Variation The Ocean is Calling Headline The Ocean is Calling The ocean is calling and I must go SUBTITLE The ocean is calling and I must go The ocean is calling and must go Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh aliquam erat volutpat. Ut wisi enim ad minim miracle fiona cocogoose thank you There are a selection of 4 fonts that represent elegant, mystical & beautiful ocean, salty hair carefree beach vibe as well as the seriousness of our brand to support sustainable and nature loving lifestyle. brand guideline Fonts U sage brand guideline Application of Logo The logos can be positioned at the bottom centre of the photo to give it a professional look overall. The ideal size of the logo should be smaller so that it does not take the attention away from the photo. For photos with darker and warmer colours it would be fitting to use the softer and muted colours from the palette, 15
Brand
This collaboration project demonstrates my ability to work with other designers. I was offered the opportunity to work with a fellow designer Caro Goh. Together we worked on a personal project called ‘DUYUNG’ which is a clothing brand based in Bali and Melbourne. This experience was extremely helpful to me as it gave me an understanding of what it was like to work with other designers. The works on this page showcase the designs and layouts done by both of us. Caro introduced to me what a brand guideline was. During our time on this project, we have learnt a lot of design tips and shortcuts from one another.
Visual Identity . Photos 16 GOH
Social Media Brand Kit:
05 - MENU DESIGN + FOOD POSTERS
My client wanted to refresh their menu. Their main requirement was to have all their dishes in one sheet rather than a booklet.
I went with a relatively simple and clear design, and attempted to categorise the dishes so that it was easier for the customers to read and navigate the menu. For the food posters, I painted two digital paintings of some popular dishes from this restaurant. I enjoyed looking for inspiration on the composition of food posters.
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06 - Architectural (Academia)
Architectural Projects
This studio was based on a collaborative housing project. I got to deal with key topics such as inside and outside, apartment and house, adaptability and intelligence...etc. For this studio I wanted to go out of my comfort zone and add some curvy forms to counter the ‘boxy’ housing units.
0 5 10 20 21 GROUND FLOOR PLAN 1:400 06 - STUDIO EPSILON
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1F FLOOR PLAN
2F FLOOR PLAN
0 5 10 20 23
studio
SECTION 1:150
24 epsilon
Perspectives
25 studio
26 epsilon
Perspectives
27 studio
28 epsilon
06 - STUDIO GAMMA
For this studio, we were tasked to design a house that was based on a real location in Melbourne City.
I enjoyed that we had ‘clients’ and it gave me a slight exposure to what it was like in the architecture design industry. We had to think of ways to design a house that was multi-generational and the concept of private and communal spaces.
What I also enjoyed in this Studio was that we got to produce our drawings and plans through traditional mediums.
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01 The Proposition
Connectivity - City to the Library
This project explores of journey and pathways both externally and internally How a person in the city depending on their situation (visiting library from the suburbs, exploring the city, living in the city) both encounter their own unique journey to library.
Connectivity- Horizontal and Vertical Paths
The intersection of both horizontal and vertical paths focuses more on the internal pathways that are occuring in the library. Horizontal and vertical elements may be represented as shelves and act as the ‘streets’ of the city. This helps to develop a unique and explorative journey for people visiting the library.
ITERATIONS:
Studio Delta Fiona Vuong + 1006251 Studio 06 Joseph Gauci-Seddon D i s c r e e t path Informal P a t h D I R E C T Little Bourke Street Site Laneway 01 Laneway 02
H O T E L T O W N H O U S E S S T A T I O N L B R A R Y afhtaprailimafhtaprailimaf miliarpathfamiliarpathfamiliarp hta imaf liar generic path generic path generic pa ht experienced path experienced path experienced path fast path fast path fast path fast latnemitnes htap latnemitnes htap latnemitnes htap 31
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STUDIO
During this studio we were tasked to design a library in the bustling Bourke Street. I got to research and analyse the libraries from all around the world and study why the architects made certain design choices.
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DELTA
04 The Plan (GF + Context)
04 The Plan (1F + 4F)
Studio Delta Fiona Vuong + 1006251 Studio 06 Joseph Gauci-Seddon Scale Bar 1:100 0 1 5 10 20
Studio Delta Fiona Vuong + 1006251 Studio 06 Joseph Gauci-Seddon Scale Bar 1:100 0 1 5 10 20 32
02 The Library in the City Studio Delta Fiona Vuong + 1006251 Studio 06 Joseph Gauci-Seddon Scale 1:200 0 1 5 10 20 Little Bourke Street Laneway 05 The Section Studio Delta Fiona Vuong + 1006251 Studio 06 Joseph Gauci-Seddon Scale Bar 0 1 5 10 20 33 studio
The Library as a City
Side
Main
Side
Vertical
Horizontal
Studio Delta Fiona Vuong + 1006251 Studio 06 Joseph Gauci-Seddon Scale 1:200 0 1 5 10 20 GF 1F 2F 3F 4F 6F 5F - Gallery/Exhibition Space -Adult Zone -Staff Meeting Rooms -Kichenette and Lunch Area -Main Adult Collection -Community Group Storage -Computer Zone -Amenities - Youth and Children Reading Zones - Library (youth lounge) - Unisex Dividers - Quiet Study Area - Lecture theatre - Group Study Area - Cafe (outdoor as well) - Adult Collection - Checkin, out return station - Collection Help Desk - Main Entry
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Entry (informal)
Entry (informal)
Entry (formal)
Links
(bookshelves)
Links
Circulation Entry Points
Studio Delta Fiona Vuong + 1006251 Studio 06 Joseph Gauci-Seddon 34 Delta
(bookshelves) Lift
LEGEND: 06 The Substance
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PHYSICAL MODELS
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