phoenix media +
26th Annual Associated Collegiate Press
National College Journalism Convention Feb. 25-28, 2010 Wyndham Phoenix
+ Welcome Being successful at telling the story takes more than one medium, more than one platform. Words, sounds and images don’t exist in isolation. Print, broadcast and online converge to communicate the message and to allow the reader or viewer to create an experience. To tell the story, it takes media plus so much more. Media + Knowledge. Learn new information about the basics, and apply your knowledge to management, photography, writing, design, ethics and multimedia. Award-winning professionals and experienced media advisers are ready and willing to help you get better. Media + Networking. With hundreds of students and advisers from every part of the United States (and a few from Canada, too), you’re sure to make new friends and contacts at the ACP convention. Get a critique, and chat with professionals between sessions to make a connection.
Media + Fun. Late February in Phoenix provides a nice midwinter break. Make plans with your new friends to enjoy the great shopping, food and nightlife here in downtown/central Phoenix or via the light rail in Tempe. It’s Media + Our goal is to make it possible for you to say that your investment in this conference, both in your time and your money, was well worth it — for the rest of the year and the rest of your involvement with journalism. Our speakers share their knowledge, experience and views with you as if they were talking to colleagues. Because they are. We’ve prepared the best-ever program for ACP’s 26th National College Journalism Convention. Get ready, because it’s an intense weekend, and come Monday morning, you’ll want to get to work. — Logan Aimone, Associated Collegiate Press Executive Director
+ Keynote Speakers Randy Lovely
Jason Manning
Rob Curley
Steve Benson
Thursday, 4 p.m.
Friday, 11:30 a.m.
Saturday, 11:30 a.m.
Sunday, 10 a.m.
Randy Lovely was named editor and vice president/news of The Arizona Republic and azcentral.com in January 2008. He came to the paper in 2002 as managing editor and was promoted to executive editor in 2005 before moving into the top news position.
Jason Manning is director of student media at Arizona State University, overseeing the State Press, Web Devil, State Press Magazine, and Sun Devil Television. Prior to joining ASU he was the politics editor for washingtonpost.com, where he led the Web site’s coverage of the federal government and national campaign politics.
Rob Curley has been the editor of the new-media division of the Las Vegas Sun and Greenspun Media Group since June 2008. He began his career in 1996 as an education reporter and online editor at a small daily newspaper in Kansas.
Winner of the Pulitzer Prize for editorial cartooning in 1993, Steve Benson has been a lightning rod for the better part of three decades as the staff editorial cartoonist for The Arizona Republic. Benson sums up his career best: “I don’t aim to please. I just aim.”
Before coming to The Republic, Randy was executive editor of The Desert Sun in Palm Springs. Lovely began his career in 1986 as a reporter at the Sturgis Journal in Sturgis, Mich., when it was owned by Gannett. He worked at newspapers in Fort Wayne, Ind., and Long Beach, Calif., and Fort Myers, Fla. From 1997 to 2000, he served as managing editor of the Shreveport Times in Louisiana before moving to Palm Springs. He has a Bachelor of Applied Arts degree in Journalism from Central Michigan University, which inducted him into its Journalism Hall of Fame in 2008. Lovely is on the board of directors of the Associated Press Managing Editors. He has been honored by Out Magazine as one of the 100 gay individuals who made a difference based on his position as the highest-ranking openly gay editor of a metropolitan newspaper and by Presstime magazine as an emerging leader in the news industry.
While at washingtonpost.com Manning planned and implemented the Web site’s multi-format election coverage — using data, video, audio, photos, graphics, and text. He also oversaw collaborative projects that brought together reporters, editors, videographers, developers, programmers, and designers to produce award winning interactive news features. Manning has also served as local-national editor for PBS NewsHour, coordinating online news coverage with PBS member stations nationwide. Prior to joining PBS, Manning was education producer at usnews.com. Manning holds a master’s degree in history from George Mason University and a bachelor’s degree in journalism from the University of Florida.
Prior to heading to Las Vegas, Curley was Vice President of Product Development at Washingtonpost.Newsweek Interactive for two years. He has held top positions in new media and convergence at newspapers in Florida and Kansas, earning a reputation as an innovator for hyper-local media convergence. In 2001 the Newspaper Association of America named Curley the industry’s New Media Pioneer of the Year, making him the youngest person to win the award. He has twice been named as a person “under 40” to watch, and Creativity Magazine named to the magazine’s annual list of the 50 most creative people in the world. Curley earned a Bachelor’s of Integrated Studies degree from Emporia State University in Kansas in 2001.
He was also a Pulitzer Prize finalist for editorial cartooning in 1992, 1989 and 1984. In 2002 he received the Practitioner of the First Amendment Award from the Arizona Chapter of the American Civil Liberties Union for having “taken on John Ashcroft, Jerry Falwell, President Bush and anyone else who has sought to denigrate or to deprive us of liberties we are guaranteed under the Bill of Rights.” He is a native of Sacramento, Calif., and graduated cum laude with a Bachelor of Arts degree in political science from Brigham Young University in 1979. Benson served as the president of the Association of American Editorial Cartoonists, 1999- 2000. He also worked as cartoonist for the Morning News Tribune in Tacoma, Wash. He has published five books of his work.
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+ Convention Notes Which sessions can you attend? The workshops on Thursday are open only to those who pre-registered and paid an extra fee. If you would like to attend a workshop, please see the ACP desk. From the opening keynote at 4 p.m. on Thursday through Sunday morning’s closing keynote, almost all sessions are open to all delegates, and you don’t have to sign up in advance to attend any keynote, breakout or group critique session. The exception: Sessions labeled for advisers are only open to advisers. Please see the ACP desk if you have questions about session attendance. What does this mean? In addition to the typical sessions on all aspects of journalism, one special emphasis area for this convention is multimedia. A special symbol designates these sessions. Look for the “plus” next to descriptions. There’s at least one each time.
College Media Advisers sponsors sessions for advisers ACP welcomes the involvement of our friends at College Media Advisers who have planned the convention sessions for advisers. Chris Poore, CMA vice president for member services and adviser at the University of Kentucky, has worked with us to come up with a pre-convention workshop and three sessions: • Effective Newspaper Advising Workshop, Thursday, 10 a.m. (pre-registration required) • Advisers Roundtable, Friday, 9 a.m. • Revenue Beyond Print Ads?, Friday, 1:10 p.m. • Also, from the Dart Center, the Advisers’ Workshop on Trauma and Tragedy is a two-hour, adviser-only workshop on Friday at 2:20 p.m.
Critiques set for Friday, Saturday One of the convention goals is to give delegates as much feedback about their work as possible. Newspaper critiques will run Friday and Saturday. If you want to have your print newspaper critiqued, here’s what to bring: • Newspaper: You must sign up at the registration desk for a time slot. These critiques start on Friday at 1:10 p.m. They continue on Saturday at 9 a.m. and run throughout the day with a break for the keynote speaker and lunch. Bring a hard copy that you can leave at the sign-up desk. All critiques will take place in Salon 1. Time slots are first-come, first-served.
Exhibits and giveaways The meeting space foyer is the place where you can visit with our sponsors and exhibitors. Check out their programs and services at these times: Thursday, Noon to 5 p.m.; Friday, 9 a.m. to 4 p.m.; and Saturday 9 to 11 a.m. Need a place to put the newspapers and other materials you pick up? Use the convenient plastic bag provided by ACP to carry the items home. Vendors presenting vendor sessions are designated as such in the program.
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Enter Best of Show Contest by Friday, 4 p.m. • Newspaper: Student delegates can enter a single issue of their paper in ACP’s convention Best of Show on-site competition. Only student delegates attending the convention can enter a paper. Winners go home with an award and bragging rights as one of the best college papers at the convention. In the Best of Show contest, delegates enter a single, regular issue of their choice, published since Sept. 1, 2009, into one of these categories: four-year college dailies (and those that publish three or more times weekly); four-year college weekly (once and twice a week); four-year college less than weekly papers; and two-year college papers regardless of frequency. The entries will be judged for general excellence, which includes the quality of the reporting, writing, editing, design, photography and examples of special project reporting and editorial page leadership. Back-to-School or special new student editions should not be entered. Newspapers’ online efforts will be recognized with two categories in the convention Best of Show contest: Web site and Multimedia Package (anything that makes inventive use of one or more of these media: text, audio, images, video).
• Web Site: Publications of any kind with students in attendance at the convention may enter this contest by submitting a current URL. The Web site must have been updated since Jan. 1, 2010. Web sites will be divided into categories based on school enrollment and judged for general excellence in design, navigation, writing/editing, content, graphics and interactivity. • Multimedia Package: Appropriate entries to this contest could include: original videos, interactive maps/graphs/timelines, slide shows, and interactive user-generated content. Entries will be judged on originality and ease of use. Submit exact URL. The Best of Show contest is not a written critique and no scoring or comments are returned following the judging. Entries are brought to the convention and submitted to ACP at the registration desk no later than 4 p.m., Friday, Feb. 26. Awards are presented at the convention’s closing keynote on Sunday morning, Feb. 28. Winners and runners-up receive awards. There is no cost for ACP members to enter the Best of Show contest. For non-members, the cost is $25.
Thursday welcome receptions for students and advisers
Some sessions held at ASU Cronkite School of Journalism
Students: Join your colleagues at the ACP-hosted student reception at 5 p.m., immediately following the opening and keynote speech. We serve you some refreshments and sodas, and you serve each other some stimulating and provocative conversation. It’s a good opportunity to make some new friends and plans for the evening. It’s also a good place to expand your professional network, trade ideas and discuss the events of the day.
Thanks to the generosity of the Arizona State University Walter Cronkite School of Journalism and Mass Communication, some sessions will be held a few blocks away in state-of-the-art educational facilities. Those sessions on Friday and Saturday are listed in the program grid. Take extra time to plan your day to allow enough time to walk the three blocks to and from the Cronkite School. All the sessions at the Cronkite School deal with digital media or technology.
Advisers: The adviser reception in the Goldwater Room (Lobby Level) begins at 5 p.m. immediately following the keynote address. Complimentary hors d’oeuvres and cocktails will be served. This is an opportunity to meet fellow advisers, make plans for evening dinner or a night out and expand your professional network. Join us, sit down and relax with some refreshments and lively conversation. The adviser welcome reception is sponsored by College Media Network.
Adviser Luncheon on Saturday Adviser delegates are invited to lunch, compliments of ACP on Saturday, 12:20-1:20 p.m. (immediately following the keynote) in the Goldwater Room on the Lobby Level. Although it’s free, we ask that you sign up at the ACP desk any time Thursday or Friday. The luncheon is casual and has no formal program.
Arizona State University’s Walter Cronkite School of Journalism and Mass Communication opened downtown in 2008 and is located just three blocks from the Wyndham Phoenix.
Take the lead to discuss a topic
Meeting Room Maps
We can’t anticipate every topic. So if there’s something missing that you want to talk about, post your plans on the message board at the ACP registration desk. During the schedule, some rooms are vacant for this purpose. See the registration desk for times and locations. You can meet after hours as well.
Salon 4 Ballroom Salon 3
If you post a group meeting, please take the initiative to be the group discussion leader. We suggest you make and post plans by mid-Friday. If you want to meet for lunch or after hours, you can do that, too. Possible groups: ad staffers, photographers, editors, feature writers, sports writers, designers and Web site managers among others. On your posting, be sure to include: group name, your name, and time and location of meeting. This is your opportunity to take the lead or join a group of others who share your work interests.
Newspaper Exchange Area The Ballroom Level foyer has tables for you to drop off your newspapers and spend time browsing other papers for ideas. Feel free to take extra copies home with you. This is also the spot to meet your peers and talk about problems and solutions you face in the newsroom. Complimentary coffee and snacks will be available on a limited basis, so please share with your fellow students and advisers.
Salon 2 Salon 1 Elevators Ballroom Foyer
BALLROOM LEVEL
Salon 5 Salon 6 Salon 7 Salon 8 Stairs
Stairs
Meeting Level Foyer: Registration, Exhibits
MEETING LEVEL
Downtown Phoenix map
We Want Your Feedback We want to know if a session was helpful or not. After the convention, we’ll send a link to an online survey. Your feedback is valuable to us. In fact, suggestions from last year’s convention were incorporated into making this year even better.
ASU Cronkite School
Acknowledgements This convention is the result of a huge commitment to offering you practical tools and ideas and lots of personal attention in a relaxed learning environment. ACP is grateful to the outstanding professionals who gave advice and lined up session speakers and critiquers over the past six months. • Local program sessions Chris Callahan and Kristin Gilger Arizona State University, Walter Cronkite School of Journalism and Mass Communication Tracy Collins The Arizona Republic • Special Programming Meg Spratt and Sue Lockett John Dart Center for Journalism and Trauma
Wyndham Phoenix Hotel
Kim Collins World Journalism Institute • Newspaper critiques David Waddell California State University at Chico
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+ Convention Sessions + Thursday, Feb. 25 9 a.m.-5 p.m. Registration, Best of Show entries, adviser lunch reservations, critiques sign-up Meeting level lobby
+ Friday, Feb. 26 8 a.m.-4 p.m. Registration, Best of Show entries, adviser lunch reservations, newspaper critique sign-ups, student newspaper exchange Meeting level lobby
9 a.m.-5 p.m. Exhibits, newspaper exchange Ballroom foyer
9 a.m.-4 p.m.
How to Create News Video Without a Live Truck Learn how Livestream technology is used to create live webcasts for news, sports and entertainment programming for the Web. The session will demonstrate how you can use the technology to stream events with free software. Case studies include a Santa Claus webcast, daily sport columnist show, major spot news, and more. Dave Seibert, The Arizona Republic and azcentral.com. Robert Nino, Operations Manager, KPNX Television Cronkite 252
Exhibits
10:15-11:20 a.m. 10 a.m.-3:45 p.m. PRE-REGISTRATION REQUIRED: Effective Newspaper Advising Workshop Provided by College Media Advisers, Inc. (CMA) Chris Poore, University of Kentucky Salon 1 Newsroom Management Workshop Mark Witherspoon, Iowa State University Salon 2 The Phoenix Experience, Part 1 Note: Meet 10 a.m. to noon before spending afternoon in the field. Bryan Murley, Eastern Illinois University Salon 3 Print Newspaper Design Workshop Ron Johnson, Indiana University Salon 5
1-3:45 p.m. PRE-REGISTRATION REQUIRED: Accessing Public Records Mark Goodman, Kent State University Salon 3 Advertising Sales Workshop Paul Bittick, California Polytechnic State University, San Luis Obispo Salon 4 Advanced Reporting Workshop Holly Heyser, Sacramento State University Salon 6
4-5 p.m. Opening Keynote Address: Randy Lovely Ballroom (North)
5-6:30 p.m. Student Reception Ballroom (South) Adviser Reception Sponsored by College Media Network Goldwater Room (Lobby Level)
9-10:05 a.m. Database investigative reporting on campus Learn how college reporters can use public records requests and simple software like Excel to do investigative reporting about campus issues. Steve Doig, Arizona State University Cronkite School Salon 2 Introduction to covering tragedy and trauma How can you prepare for covering frightening or tragic events at your school? In the first of three linked sessions, representatives of the Dart Center for Journalism & Trauma will explain how emotional trauma affects victims, audience members and journalists. This session will encourage critical thinking about reporting ethically and effectively on violence, tragedy and conflict, and provide guidelines for good self-care. Highly recommended for anyone planning to attend other Dart sessions on leading (for editors), or advising (advisers) newsrooms covering tragedy. Meg Spratt and Sue Lockett John, Dart Center West, University of Washington Salon 3 Recruiting and Retaining Staff Tips for recruiting newspaper staff members from the high school ranks and from within your own college. Other suggestions include how to make your newsroom a place where they want to be and how to keep them there. Nils Rosdahl, North Idaho College Salon 4 Managing a Newspaper: Two-year School Jason Nix, Spokane Falls Community College, moderator James Borchers, SUNY Rockland Eli Frankovich, North Idaho College Jennifer Jones, Piedmont Virginia Community Salon 5 Adviser Roundtable Come and talk to others about issues your facing in student media. This is a discussion group with new and veteran advisers meant to help you solve problems and share solutions. Chris Poore, University of Kentucky Salon 6 Protecting Press Freedom When content causes controversy, threats of censorship often result. Whether defending against newspaper theft or funding cuts, learn the tools you need to protect the independence of your publication. Mark Goodman, Kent State University Salon 7 InDesign Tips to Improve Typography Use the powerful tools in Adobe InDesign to attract attention and communicate your message. Ron Johnson, Indiana University Salon 8
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Collegiate Newspaper Design Bring 20-25 copies of your newspaper to the session to exchange for quick, on-the-spot critiques of a few items per newspaper in front of the group. See slides of what’s happening with design at college newspapers across the country. Randy Stano, University of Miami Salon 2 Dart Center II: What newsroom leaders need to know when tragedy happens At this more advanced session for student editors and prospective editors, the Dart Center for Journalism & Trauma will guide newsroom leaders through the decisions they may face in assigning, covering and playing stories about tragic events, both in print and online contexts. Jim Killam, Northern Illinois University Migael Scherer and Meg Spratt, Dart Center for Journalism and Trauma Salon 3 Recruiting and Training Your Sales Staff Where do you find perspective advertising sales representatives on your campus and more importantly, once you find them, how do you prepare them to be successful. Learn how to develop a training program that will increase your sales. Paul Bittick, Cal Poly Salon 4 Online Editors Discuss Management Join a panel discussion of the rewards and challenges of editing a college media online publication. Learn from experienced Web editors how to motivate and train staff, integrate with the newsroom and adopt a Web-first mentality. Bryan Murley, Eastern Illinois University, moderator Elchanan Heller, SUNY Rockland Alex Vera, University of Tampa Salon 5 Photo Ethics — Just Because You Can Doesn’t Mean You Should Photo manipulation tools have never been more sophisticated. And trust of photography has never been lower. How can you stay interesting and ethical at the same time, and where is that line? Emmanuel Lozano, The Arizona Republic Salon 6 The Eyes Have It How to use non-verbal communication to make your writing more enjoyable and your interviews more successful. Previous attendees have labeled this their “most useful” session. Nils Rosdahl, North Idaho College Salon 7
The Art of Access: Strategies for Acquiring Campus Records This session will provide examples of useful government documents that can be used for stories that make a difference on campus, and then go through strategies for getting reluctant officials to cough up the records. The presenter is a freedom of information expert, former college newspaper adviser and co-author of the book “The Art of Access: Strategies for Acquiring Public Records.” He researches and teaches journalists the psychology of access and persuasive techniques that can help records requesters get what they need on deadline without going to court. David Cuillier, chairman of the Society of Professional Journalists Freedom of Information Committee and assistant professor, University of Arizona Salon 8 How to Build an Audio Slideshow from the Ground Up Learn how to shoot the photos and record the audio that will create compelling audio slideshows. Also, learn the multimedia storytelling techniques behind great slideshows. Mark S. Luckie, Journalist/Blogger, 10,000 Words Ballroom Editing for All Platforms Think copy editing is just copy editing? Accuracy is unchangeable? Digital media has changed the copy editing world dramatically. The rules are in flux, time is an issue, and the accuracy of the report is what sets news sites and newspapers apart from the blogosphere and plays a huge role in journalism’s future. How do we make it happen? Melissa Galbraith, The Arizona Republic Cronkite 252
Sound Design for the Web Learn to create, edit and upload audio for Web podcasting, video and photo slideshows using SoundTrack Pro. Learn to use audio filters and mixing to produce more professional level sound for Web and video projects. By the end of this interactive workshop, you’ll create sound elements for a Web site. Dave Cornelius, Arizona State University Cronkite 356
11:30 a.m.-12:15 p.m. Keynote Address: Jason Manning Ballroom
12:15-1:10 p.m. Lunch on your own
1:10-2:15 p.m. Color, Illustrations & Infographics Learn how the simple visual choices have an effect on your page designs. See what matters when it comes to color, art and graphics. Ron Johnson, Indiana University Salon 2 The Secret to Higher Search Rankings and More Traffic This session will present basic Search Engine Optimization principles in an easy-to-learn manner and explain how optimizing your Web site and articles can deliver a traffic surge. Arnie Kuenn and Michael Schwartz, Vertical Measures Salon 3 Revenue Beyond Print Ads? College media all over the country have figured out ways to increase revenue beyond advertising, yet we’ve done too little as a group to “spread the wealth.” This
session, building on a session presented at ACP/CMA in Austin, will offer a list of tips and tricks other student publications have used to make some extra cash. The format: discussion. Bring your own ideas to discuss. Chris Poore, University of Kentucky Salon 4 Reporting on a Private College Alisha George, Washington College Alixandra Greenman, Mills College Nick Lane, Notre Dame de Namur University Arianna Ranahosseini, University of Denver Salon 5 Multimedia Road Maps How do you decipher how to tell your stories across multiple platforms? We’ll provide the secret code you’ll need to apply the perfect multimedia story form for your users. Tracy Collins, The Arizona Republic Salon 6 You Must Say That Online: New Legal Issues for Bloggers Online speech gets the highest level of First Amendment protection. But now the Federal Trade Commission is requiring bloggers to disclose conflicts of interest. Come learn about the latest free speech issues facing those who publish online. Jane Kirtley, Silha Professor of Media Ethics and Law, University of Minnesota Salon 7 Covering Tragedy with Compassion How do you navigate that fine line between aggressive reporting to get the facts you need, and compassionate journalism to avoid adding to the agony of the moment? John D’Anna, The Arizona Republic Salon 8
FRIDAY AT A GLANCE 9-10:05 a.m.
10:15-11:20 a.m.
1:10-2:15 p.m.
2:20-3:35 p.m.
3:30-4:30 p.m.
Salon 1
Critiques: Sign up at registration area in Meeting Level foyer
Salon 2
Database investigative reporting on campus
Collegiate Newspaper Design
Color, Illustrations & Infographics
Investigative Journalism in an Internet Age
Salon 3
Dart Center I: Introduction to covering tragedy and trauma
Dart Center II: What newsroom leaders need to know when tragedy happens
SEO: The Secret to Higher Search Rankings and More Traffic
Dart Center III: Advisers’ workshop on trauma and tragedy
Salon 4
Recruiting and Retaining Staff
Recruiting and Training Your Sales Staff
Revenue Beyond Print Ads?
Five Stages of a Story / Coaching Writers
Salon 5
PANEL: Managing a Newspaper, Two-Year School
PANEL: Online Editors Discuss Management
PANEL: Reporting on a Private College
Don’t let Tiger Woods Change Your Ethics
Salon 6
Adviser Roundtable
Photo Ethics — Just Because You can Doesn’t Mean You Should
Multimedia Road Maps
The Journalist as Entrepreneur
Vendor Session: Network Advantage
Salon 7
Protecting Press Freedom
The Eyes Have It
You Must Say That Online: New Legal Issues for Bloggers
Avoiding the Libel Lawsuit
Overcoming the difficulties of motivating difficult people
Salon 8
InDesign Tips to Improve Typography
The Art of Access: Strategies for Acquiring Campus Records
Covering Tragedy with Compassion
Organizing Your Newsroom for Better Presentation
Anatomy of an Open-Records Case — How I Broke the Story
How to Build an Audio Slideshow from the Ground Up
From Consumers to Creators
Producing Multimedia on a Budget
Information at the Speed of Light — Breaking News Online
Editing for All Platforms
Turning Databases into Reader Gold Mines
Ballroom
Cronkite 252 Cronkite 356
How to Create News Video Without a Live Truck
Sound Design for the Web
Designing Page One for Maximum Impact, Maximum Enjoyment
Five Video Story Forms
The Story Behind the Star: Tips for Writing Compelling Profiles of Athletes PHOENIX EXPERIENCE LAB TIME
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From Consumers to Creators Media consumers have become producers, and they should be part of everyone’s journalism. This would look at media trends especially the changes toward citizen journalism and active participation. Dan Gillmor, Arizona State University Cronkite School Ballroom Turning Databases into Reader Gold Mines Once considered a deadly dull pursuit, database number-crunching has gotten sweeter as tools have grown more sophisticated. It’s now a vital part of every major news organization, and a growth industry in the digital world. How you can strike it rich in this area. Matt Wynn, The Arizona Republic Cronkite 252 The Phoenix Experience, Part 2: Work Time Bryan Murley, Eastern Illinois University Cronkite 356
2:20-3:20 p.m. Investigative Journalism in an Internet Age While newsrooms are shrinking, opportunities abound for young journalists who can produce quality investigative journalism. Such skills will make you marketable in this digital and competitive age — as a freelance backpack journalist, blogger or newsroom staffer. Learn valuable tips for online investigative reporting, including records searches and FOIA requests. This session was arranged in cooperation with the World Journalism Institute. John Dickerson, syndicated columnist, formerly of Phoenix New Times Salon 2 Dart Center III: Advisers’ workshop on trauma and tragedy (Two hours) What do advisers need to think about before tragedy strikes? During this 2-hour hands-on session, advisers will work together to identify needs and begin developing a curriculum module for preparing college journalists to cover trauma and tragedy. Jim Killam, Northern Illinois University Sue Lockett John, Migael Scherer and Meg Spratt, Dart Center for Journalism and Trauma Salon 3 Five Stages of a Story / Coaching Writers A five-stage process that allows reporters and editors to work effectively together on stories. Can be applied to multimedia and large projects, as well as daily and enterprise stories. Michael Roberts, The Arizona Republic Salon 4 Don’t Let Tiger Woods Change Your Ethics The ethical landscape is under attack because of the media behavior on stories like Tiger Woods and his infidelity. The publications that survive will be the credible ones. Join this interactive session to discuss this proposition. Tim McGuire, Arizona State University Cronkite School Salon 5 The Journalist as Entrepreneur Tomorrow’s journalist has to be an entrepreneur more than an employee and an innovator as much as an investigator. Learn about the new skills and mindsets needed to thrive in the digital media age. CJ Cornell, Arizona State University Cronkite School Salon 6 Avoiding the Libel Lawsuit When that angry phone caller says you’ve defamed him, will you be protected? Understand the simple
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steps you can take to minimize the risk of libel claims against you and your publication. David J. Bodney, partner, Steptoe & Johnson Salon 7 Organizing Your Newsroom for Better Presentation Great visual storytelling, and even attractive daily pages, start with getting everyone on the same page, speaking the same language, and working together. Tracy Collins, The Arizona Republic Salon 8 Producing Multimedia on a Budget Creating outstanding multimedia projects doesn’t have to cost an arm and a leg. Find out more about the free and inexpensive tools you can use to build quality online stories. Mark S. Luckie, Journalist/Blogger, 10,000 Words Ballroom The Phoenix Experience, Part 2: Work Time Bryan Murley, Eastern Illinois University Cronkite 356
Information at the Speed of Light — Breaking News Online Breaking news of any variety is the rocket fuel that powers digital journalism. How does this change news-gathering, and what are the secrets to turning this into a winning formula for your Web site and your career? Aric Johnson, azcentral.com Ballroom The Story Behind the Star: Tips for Writing Compelling Profiles of Athletes Too many profiles of athletes lapse into formulaic and clichéd writing that drains the life out of a story. A national-award winning sportswriter provides valuable advice on how to make your profiles rise above the ordinary. He will discuss reporting strategies that will allow you to tap into the riveting human drama that readers crave. Marty Dobrow, Springfield College Cronkite 252 The Phoenix Experience, Part 2: Work Time Bryan Murley, Eastern Illinois University Cronkite 356
3:30-4:30 p.m. Designing Page One for Maximum Impact, Maximum Enjoyment Today’s readers want more than just the facts tied up in a tidy collage of headlines and type. Designing an effective Page One involves conversations about tone, volume, attitude and sex appeal. Christopher George, The Arizona Republic. Salon 2
+ Saturday, Feb. 27
Advisers’ workshop on trauma and tragedy (continues) Salon 3
Exhibits
Five Video Story Forms A deeper look at five story forms that can give video sharper focus and help newsrooms use video more strategically. Michael Roberts, Deputy Managing Editor for Staff Development, The Arizona Republic Salon 4 Vendor Session: Network Advantage College Publisher users benefit from the power of the network – College Media Network. Learn how CollegeMediaNetwork.com and other MTV Networks properties drive traffic to your site. You’ll also catch best practices for optimizing your site, stories and videos for these exclusive partner benefits. David Studinsky, College Media Network Salon 6 Overcoming the Difficulties of Motivating Difficult People The key to motivating anyone — especially difficult people — is to know what they need and then give that to them. Sometimes they need a pat on the back, sometimes they need an ear and sometimes they need to be set free. In this session for newsroom leaders and soon-to-be leaders, we’ll discuss how to know when to do what to whom and the whys of it all. Mark Witherspoon, Iowa State University Salon 7 Anatomy of an Open-Records Case — How I Broke the Story A leading investigative reporter for The Arizona Republic takes you through a major story he broke by putting Open Records laws to use. It’s one thing to know your rights, it’s another to use them to find gems that break the big story. Craig Harris, The Arizona Republic Salon 8
8:30 a.m.-3:30 p.m. Registration, Student Newspaper Exchange Lobby
9-11 a.m.
9-10:05 a.m. 12 Steps to Building a Successful Team of Skilled Journalists What do they want? Easy-breezy journalism instruction that works. Information gathered journalism students and pros will be shared along with copies of researchbased effective short lessons to do in a class or newspaper staff meeting. Includes tips on recruiting, mini-lessons and AP style quizzes online, Google Docs and mentor/protégé relationships. Mary Ann Pearson, California Baptist University Salon 3 Freedom and Accountability: How a Student Media Board Can Protect Free Speech at Your Private College School administration and/or student government breathing down your neck and threatening to cut your budget? Learn how a student media board at your private college can protect your First Amendment rights, provide accountability and promote the expansion of campus media. David Hudson and Serri Graslie, Hamline University Salon 4 Roundtable: Daily Newspaper Management Faryar Borhani, San Diego State University Lance Madden, University of Arizona Salon 5 Turning Economic News into Vital Information for All Readers There once was a time that economic news was for the suit-wearing crowd. Now, we all are our own investment strategists, and the economy and personal finance are critical for anyone with a fulltime job and benefits. What are the secrets to making this critical, complex area accessible for all? Russ Wiles, The Arizona Republic Salon 6
Mining Facebook, Twitter and Other Social Media: Legal and Ethical Issues Social media can be a rich source of tips and leads for news stories. But they also raise a variety of legal and ethical issues. We’ll consider some of them at this session. Jane Kirtley, Silha Professor of Media Ethics and Law, University of Minnesota Salon 7 Visualizing the news Forget pie and bar charts. Learn how to create data visualizations and infographics that communicate news stories using graphics and images Mark S. Luckie, Journalist/Blogger, 10,000 Words Ballroom Taking Your Soundslides to the Highest Level Soundslides has been billed as the tool for everyman, but anyone who frequents audio slideshows online can tell you that not all Soundslides projects are created equally. An award-winning photographer tells you how to take these projects to the highest level. Cheryl Evans, The Arizona Republic Cronkite 256 Don’t Be a Data Victim (2 hours) Wanna crunch data by yourself instead of relying on flaks? Learn basic spreadsheet skills that will help you do just that. Class size limited to 20 per session; session includes data and instructions you can take home and practice yourself. Holly Heyser, Sacramento State University Cronkite 356
10:15-11:20 a.m. Cutting-Edge Design Are you designing for a magazine, the Web or a
newspaper? What can you do with design that could adapt for another medium? Is it possible to design for more than one media outlet at a time? Randy Stano, University of Miami Salon 2 Getting Sources to Give You Their Stories What’s the secret to a great feature story, a groundbreaking investigative story or beating the competition with the best breaking news story? It’s getting people to talk to you. And it’s not as easy as you think. Learn tried-and-true techniques that work. Rebekah Sanders, The Arizona Republic Salon 3 Selling the Complete Package College newspapers are still attractive to advertisers, but are you getting the most out of your brand? Learn to combine your print sales with your online product and bring in new advertisers. Discover new ideas to offer advertisers beyond just standard display ads. Paul Bittick, Cal Poly Salon 4 Reporting Controversial and Sensitive Topics Patty Conover, Chico State University Amanda Newfield, Cal Poly Pomona Alexandra Posadzki, York University Annemarie Schulte, Clackamas College Melissa Steiner, University of Tampa Salon 5 Making Your Design Relevant Across Platforms Are newspaper designers doomed? Heck no! Because the smart designer is a visual communicator on multiple mediums. We’ll talk about how to make a long-term career out of a pursuit that many have insisted could be dead next year. Tracy Collins, The Arizona Republic Salon 6
How Important is the First Amendment, Anyway? If journalists don’t educate your campus about the First Amendment, nobody else is going to do it. We’ll discuss why it’s important and how to do it, everything from creating fun First Amendment events on campus to educating an administrator who is refusing to provide information you need for your story. Mark Witherspoon, Iowa State University Salon 7
Reporters as Private Eyes — Successful Investigative Reporting Investigative reporting has long been the backbone of journalism since its earliest days, and will continue to be the difference-maker in the digital age. With the glamour comes hard work, and we take you through the do’s and don’ts of successful investigations. Robert Anglen, The Arizona Republic Salon 8 How to take your blog to the next level So you have a blog. Take it to the next level with tips and tricks that can transform you from a novice writer to a power blogger. Mark S. Luckie, Journalist/Blogger, 10,000 Words Ballroom Pano Magic — Capturing the World Around Us in 360-degree Visuals One of the unexpected hits in multimedia visuals is the pano, or panoramic photograph, which allows a user to completely view the setting for a news story, from the sky to the ground and all around. We’ll show you how it’s done, and the secrets of making it successful. Pat Shannahan, The Arizona Republic Cronkite 256 Don’t Be a Data Victim (continues) Cronkite 356
SATURDAY AT A GLANCE 9-10:05 a.m. Salon 1
10:15-11:20 a.m.
1:30-2:35 p.m.
2:45-3:45 p.m.
Critiques: Sign up at registration area in Meeting Level foyer
Salon 2
Cutting-Edge Design
Qualities of a Good Newspaper Photo
Multimedia Storytelling with Flash for the Non-Techie
Salon 3
12 Steps to Building a Successful Team of Skilled Journalists
Getting Sources to Give You Their Stories
10 Quick Improvements to Your News Design
How to Survive Being an Editor Without Killing Someone
Salon 4
Freedom and Accountability: How a Student Media Board Can Protect Free Speech at Your Private College
Selling the Complete Package
What Do Hiring Editors Expect
10 Can’t-Miss Secrets to Elevate Your Digital Photography
Salon 5
Roundtable: Daily Newspaper Management
PANEL: Reporting on Controversial and Sensitive Topics
How to Survive Your First Year Reporting in the “Real World”
PANEL: Managing a Newspaper, Four-Year School
Salon 6
Turning Economic News into Vital Information for All Readers
Making Your Design Relevant Across Platforms
Creating and Improving Special Sections
The ‘OC’ of Advertising Sales
Salon 7
Mining Facebook, Twitter and Other Social Media: Legal and Ethical Issues
How Important is the First Amendment, Anyway?
Cover a beat and discover the heartbeat of your campus
Reporters as Private Eyes — Successful Investigative Reporting
Rob Curley Q&A
Can We Use That?
How to Use Social Media as an Effective, Everyday Tool
Managing a Multimedia Web Site
Salon 8
Ballroom
Visualizing the News
How to Take Your Blog to the Next Level
Cronkite 256
Taking Your Soundslides to the Highest Level
Pano Magic — Capturing the World Around Us in 360-degree Visuals
Cronkite 356
Don’t Be a Data Victim (2 hours)
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11:30-12:20 p.m. Keynote Speaker: Rob Curley Ballroom
12:20-1:20 p.m. Adviser Luncheon: Sign up at registration desk. Goldwater Room (Lobby Level)
1:30-4 p.m. Newspaper Critiques Salon 1
1:30-2:35 p.m. Qualities of a Good Newspaper Photo What looks good in the camera isn’t always what works in print. We’ll share the secrets of making sure your paper’s pictures have maximum impact, and how to decide what would play better online. Michael Meister, The Arizona Republic Salon 2 10 Quick Improvements to Your News Design See 10 ways you can make your news designs pop. Fast. Ron Johnson, Indiana University Salon 3 What Do Hiring Editors Expect In this competitive job market, every journalist is looking for a leg up. Find out from a former top newsroom leader who has recruited and hired hundreds of journalists what you need to set yourself apart. Linda Austin, Arizona State University Cronkite School Salon 4 How to Survive Your First Year Reporting in the “Real World” Our panel of young pros will offer tips for those about to graduate and enter the job market, including what they learned from the job search and what they learned from their first year on the job. Come armed with questions so they can tell you what to do to make your first year easier than theirs. Rebekah Sanders and Eddi Trevizo, The Arizona Republic Salon 5 Creating and Improving Special Sections Looking for a new section to boost revenue? Current special sections become difficult to sell? Developing new special sections that fill your market and rejuvenate the old standards to keep the customer satisfied with the results will be discussed during this session. Bring your ideas and questions. Paul Bittick, Cal Poly Salon 6 Cover a Beat and Discover the Heartbeat of Your Campus Covering a beat is becoming a lost art. We’ve
forgotten that it’s not about the beat’s subject matter, it’s about the people on the beat. So we should be great at covering a beat, because if there’s anything journalists do well, it’s socialize. Covering a beat is just socializing in a professional manner. Let’s talk about how much fun it is coming up with much more interesting stories Mark Witherspoon, Iowa State University Salon 7 Rob Curley Q&A Here’s your chance to get your questions answered from one of the nation’s leading experts in new media and interactivity. Rob Curley, Las Vegas Sun Ballroom
2:45-3:45 p.m.
provides easy access to content created by others. But borrowing that material can infringe copyright protections. Learn when using others’ works is fair, and when it’s not. Mark Goodman, Kent State University Salon 8 Managing a Multimedia Web Site It can be like spinning a dozen plates on sticks, but when it clicks, a multimedia Web site is a powerful way to convey news to the worldwide masses. Louis Villalobos, The Arizona Republic Ballroom
+ Sunday, Feb. 28 9-10:05 am
Multimedia Storytelling with Flash for the Non-Techie Learn how creating interactive online stories with Flash can be as easy as cut-and-paste, without the usual steep learning curve of mastering Flash and ActionScript. Ben Johnson, Southern Connecticut State University Salon 2
Plagiarism/Fabrication and How to Prevent Them in Your Newsroom Journalism’s biggest scandals were preceded by people in the newsrooms saying, “Wow, that’s unreal.” And it was. How do you prevent embellishments from ruining your reputation? J. Craig Anderson, business reporter, The Arizona Republic Salon 2
How to Survive Being an Editor Without Killing Someone Are your staff or fellow editors driving you crazy? You are not alone! Learn tips from a veteran newspaper reporter and editor (who never killed anyone!) about how to make the best of often-difficult situations. Holly Heyser, Sacramento State University Salon 3
Investigative Stories on a College Campus Victor Greto, moderator, Wesley College Kim Manahan, Wesley College Todd Wilson, Sacramento State University Salon 3
10 Can’t-Miss Secrets to Elevate Your Digital Photography Whether you’re a reporter with a point-and-shoot or fledgling photojournalist looking to make the most out of better equipment, we’ve got the tips to take your work to a higher level. Rob Schumacher, The Arizona Republic Salon 4 Managing a Newspaper, Four-Year School Charlie Hambos, University of Tampa Jeb Inge, Shepherd University Alex Pearlman, Suffolk University Jen Siino, Chico State University Salon 5 The ‘OC’ of Advertising Sales First you have to Open the door to your customer and lastly you have to Close the sale. This session will cover the sales call from researching and preparing for that first visit to leaving with the sales order. Paul Bittick, Cal Poly Salon 6
How to Succeed in Business Journalism Without Really Trying The economic convulsions nationally underscore the importance of business and financial journalism. It also can be a great career. Learn from veteran journalist Warren Watson, the executive director of the Society of American Business Editors and Writers, based here in Phoenix, about how to break into business journalism. Warning: There will be a quiz on the economy. But it promises to be fun and you can even win money or a door prize or two. We may have to clear the money thing with Treasury Secretary Tim Geithner! Warren Watson, Society of American Business Editors and Writers Salon 4
10:15-11:15 a.m. Keynote Speaker: Steve Benson Ballroom
11:15-11:30 a.m. Best of Show Awards Logan Aimone and Kathy Huting, ACP Ballroom
Can We Use That? From celebrity photos to recorded music, the Internet
+ Upcoming Events
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THIS SUMMER
THIS FALL
NEXT YEAR
ACP National College Journalism Workshops “Low frills. High tech.” July 22-25, 2010 University of Minnesota Minneapolis
ACP/CMA National College Media Convention Oct. 27-31, 2010 Galt House Louisville, Ky.
ACP National College Journalism Convention March 3-6, 2011 Renaissance Hollywood Los Angeles
+ Convention Sponsors The Associated Collegiate Press and its members wish to thank these businesses for their sponsorship of convention events.
College Media Network • www.collegemedianetwork.com
Pilot BeGreen • www.pilotbegreen.us
+ Speakers Paul Bittick California Polytechnic University, San Luis Obispo David J. Bodney Steptoe & Johnson David Cuillier University of Arizona Rob Curley Las Vegas Sun John Dickerson syndicated columnist Marty Dobrow Springfield College Mark Goodman Kent State University Serri Graslie Hamline University Holly Heyser Sacramento State University David Hudson Hamline University Ben Johnson Southern Connecticut State University
Jane Kirtley University of Minnesota Arnie Kuenn Vertical Measures
+ Panelists The Arizona Republic and azcentral.com:
James Borchers, SUNY Rockland
J. Craig Anderson, business reporter
Faryar Borhani, San Diego State University
Robert Anglen, investigative reporter
Mark S. Luckie Journalist/Blogger, 10,000 Words
Steve Benson, cartoonist
Bryan Murley Eastern Illinois University
John D’Anna, associate community editor
Robert Nino KPNX Television Mary Ann Pearson California Baptist University
Eli Frankovich, North Idaho College Alisha George, Washington College
Tracy Collins, director, Operations Center
Alixandra Greenman, Mills College Charlie Hambos, University of Tampa
Cheryl Evans, photographer
Elchanan Heller, SUNY Rockland
Melissa Galbraith, assistant news editor
Jeb Inge, Shepherd University
Christopher George, Page One designer
Jennifer Jones, Piedmont Virginia Community College
Craig Harris, investigative reporter Chris Poore University of Kentucky
Patty Conover, Chico State University
Aric Johnson, breaking online news editor
Nick Lane, Notre Dame de Namur University Lance Madden, University of Arizona Kim Manahan, Wesley College
Nils Rosdahl North Idaho College
Randy Lovely, editor and vice president of news Emmanuel Lozano, assistant photo editor
Amanda Newfield, Cal Poly Pomona Alex Pearlman, Suffolk University
Michael Schwartz Vertical Measures
Michael Meister, director of photography
Alexandra Posadzki, York University
Randy Stano University of Miami
Michael Roberts, deputy managing editor for staff development
Arianna Ranahosseini, University of Denver
David Studinski College Media Network
Rebekah Sanders, reporter
Mark Witherspoon Iowa State University
Ron Johnson Indiana University Jim Killam Northern Illinois University Arizona State University Walter Cronkite School of Journalism and Mass Communication:
Jen Siino, Chico State University
Dave Seibert, lead video producer
Alex Vera, University of Tampa
Pat Shannahan, photographer
Todd Wilson, Sacramento State University
Eddi Trevizo, reporter Louis Villalobos, night city editor and weekend home page manager Russ Wiles, investing and personal finance reporter Matt Wynn, database development editor
Dave Cornelius, director, Stardust Journalism Program
Dart Center for Journalism and Trauma:
CJ Cornell, Professor of Digital Media & Entrepreneurship
Sue Lockett John Migael Scherer Meg Spratt
Dan Gillmor, director, Knight Center for Digital Media Entrepreneurship, Kauffman Professor of Digital Media Entrepreneurship Tim McGuire, Frank Russell Chair for the Business of Journalism Warren Watson, director, Society of American Business Editors and Writers
Melissa Steiner, University of Tampa
Rob Schumacher, photographer and photo trainer
Linda Austin, Executive Director, Donald W. Reynolds National Center for Business Journalism
Steve Doig, Knight Chair in Journalism
Annemarie Schulte, Clackamas College
Associated Collegiate Press is the nation’s oldest and largest organization of college journalists. Through its programs, ACP provides training, feedback, networking opportunities and recognition. Membership rates are $69 for broadcast media and $109 to $139 for other media. Contact us: 2221 University Avenue SE, Suite 121 Minneapolis, MN 55414 612-625-8335 • 612-626-0720 fax acp.studentpress.org info@studentpress.org Twitter: @acpress Facebook: facebook.com/acpress
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