Turn The Page #66 Deviant

COVERSTORY outside the lines FEATURE do it (almost) yourself FEATURE kicking ass 66 | November 2018

This last issue of the current Turn The Page committee marks the first issue in a new year at ID study association. With a brand new corporate identity at ID and in the magazine, we reflect our history and the direction we are heading in. As the chairman of the board I am looking forward to a year filled with exciting activities and amazing people. As the ex officio of Turn The Page I am looking forward to four outstanding issues of the magazine, treading in the footsteps of my predecessor. However, before we say our goodbyes to the current committee, we still have one beautiful issue of Turn The Page to enjoy.

Siward Vloemans, Chairman ID

CONTENTS

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EDITORI A L

STO RY B E HIND

R E BU I LD I N G S U STA I N A BI LIT Y

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B. A .B. E .

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HO L AC RACY

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COVE RSTORY

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I D E N T I T Y C R I SI S O UTS I D E T H E LI NES 1 4

D ESIG N E VERY WH E RE

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O P INION

A CO P Y AS A CO M P LI M E N T 2 8

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PAGES

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P E R F E CT I O N I ST

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CONTENTS

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M U S Q U I TO

D O IT ( A L M OST ) YOURSE L F

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JA PA N 3

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K ICKIN G AS S NOT KI S S I NG ASS

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I N SP I RING

AI WISH I KN E W T HI S BE FO R E 3

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NE W M ATE RI A L AWARD

ORIGAMI

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VE RS U S

REAL DEAL OR WA NNA B E

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ENTR E P ENE URS H I P 5 0

G A D G E TS

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EDITORIAL

EDITORIAL

Anne Raspoort | Chairman

Sybe Duyts | Secretary

Cato Nitzsche | Treasurer

Sanne vd Linden | Editor in Chief

We distinguishing ourselves by sharing our own anticipations of the future. Where would we be if we had kept our personal opinions and points of view only to ourselves?

Rules are made to be broken. This issue is all about the deviant side One year ago we introduced ourselves with the same intentions as we want to express our interests in this issue. We wanted to write in a more daring way and arouse curiosity about topics we found interesting. And we truly hope that we succeeded this mission and challenged or inspired you, our reader, with new insights and ideas.

On behalf of the whole committee, we want to thank you for your time and interest..

Enjoy this issue!

Pien Jeltes | Layout

Nils de Vrijer | Acquisition

Anne Raspoort & Sybe Duyts

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Meike Huisman | External Affairs

Teye Ubbens | Publicity

Fay de Grefte | Content

Siward Vloemans | Qualitate Qua

November July 2018 2018 | turn | turnthe thepage page

B.A.B.E.

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PPS

LOGS

VENTS

by Anne Raspoort

Ingenious: Product Design that Works

The main task for modern product designers is combining creativity and functionality. This book showcases different types of products. Such as furniture and industrial designs for household and personal use, introducing projects from all over the world. It includes product descriptions, photographs, and designers’ sketches, showing the design processes, in case you were wondering how other professional designers work.

Förpackad Förpackad is a Swedish blog solely focused on packaging design. From soap, to milk, to potatoes, everything with an interesting packaging can be featured.

It is a perfect place for inspiration, even though all the extra information is written in Swedish. That does not matter at all, as the pictures speak for themselves. And if you really want to know what Förpackad has to say, which is truly understandable looking at some of the designs, luckily there always exists Google Translate.

1 www.forpackad.se

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B.A.B.E.

Don’t/Do play this game Do you also ever encounter the problem of having too much to do and too little time to do it? It is a common problem for designers and creatives. So to make this problem a little more solvable, the designer of the ‘ToDon’tList’ method came up with a game, and from playing you will definitely end up with inspiring ideas.

Alice’s adventures

by Yayoi Since childhood, Kusama has been afflicted with a condition that makes her see spots. This means she sees the world in a surreal, almost hallucinogenic way that sits very well with the Wonderland of Alice. She is fascinated by childhood and the way adults, when they are really creative, have the ability to see things the way children do, which also is a central in the Alice books, by Lewis Carroll.

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FITC 2019 Amsterdam FITC Amsterdam features the world’s most innovative, technical and creative talks that will inspire you to pursue your dreams and create your very best work. You will have the opportunity to meet and mingle with like-minded individuals who have the potential to become key collaborators throughout your career. Connect with people who share your creative passion, whether in the exhibitor hall or at one of the legendary after parties.

Who knows, you could meet your next business partner, employee, mentor or boss at FITC. Get your tickets at https://fitc.ca/ event/am19/ and get a special 20% Turn-The-Page-discount with the code ‘turnthepage’.

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B.A.B.E.

Andreu World Design Contest 2018 Contestants are invited to design a piece of furniture (seat or table) that integrates the specifications outlined by Andreu World. The competition is open both to design students and professionals, without age limit. The first prize is 4000 euros. The deadline for submissions is November the 30th, 2018.

1 www.andreuworld.com/contest-18

Louwman museum Slowly

Have you ever had a pen friend? Or wanted a pen friend? But how do you find someone who is equally interested in sending letters and telling about their life, and who also lives on the other side of the planet?!

Slowly is an app that brings the traditional pen friend experience to your smartphone. Through the app you can send virtual post cards to people all around the world and get to know different cultures, share jokes, or have meaningful conversations. A nice way of connecting people in the era of instant messaging - one letter at a time.

The Louwman Museum is home to the world’s oldest private collection of motor cars. In the custom built museum in The Hague, the collection of over two hundred and fifty antique and classic motor cars can be admired.

The collection was established by two generations of the Louwman family, and each car has its own story to tell. Especially for the car lovers out there, this museum is worth a visit. But also if cars are not your number one passion, who wouldn’t take a stop to look at the Aston Martin of James Bond or the peculiar Fiat boat-car?

1 www.louwmanmuseum.nl

1 www.getslowly.com

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COVERSTORY

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COVERSTORY

Science develops fast. New technologies are being investigated and used. How can we design in a world that is constantly changing? In this article, I try to find an answer to this question based on the term ‘paradigm’, that is used in a branch of philosophy concerned with the theory of knowledge. So, what is a paradigm? And what has this to do with design?

by Meike Huisman

PARADIGM? The word paradigm can be used in different ways.

Generally, it means ‘a view or model of something on a part of reality’. Which still is a very vague and comprehensive description. Science has a more clear definition: “A paradigm in science and philosophy is a distinct set of concepts or thought patterns, including theories, research methods, postulates, and standards for what constitutes legitimate contributions to a field.” So a paradigm is a network in reality. A lot of people have thought about this concept but the philosopher Thomas Kuhn (1922-1996) is the one that has given the word its scientific meaning. He himself defines a scientific paradigm as: “Universally recognized scientific achievements that, for a time, provide model problems and solutions for a community of practitioners.” In his book ‘The Structure of Scientific Revolutions’ (1962), he describes the development of science quite unlike anyone that had done before. 1

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COVERSTORY

“Designers do not just make chairs anymore”

KUHN According to Kuhn science is not uniform but has alternating ‘normal’ and ‘revolutionary’ phases. The revolutionary phases are not periods of progress, but they differ from normal science qualitatively. Kuhn explains normal science as ‘puzzle solving’. The puzzle-solver expects to have a reasonable chance of solving the puzzle, the puzzle itself and the methods the puzzle-solver is using have some kind of familiarity.

Because its puzzles and their solutions are familiar and relatively straightforward, normal science can expect to accumulate a growing stock of puzzle-solutions.

Revolutionary science, on the other hand, is not an accumulation of solutions. These revolutionary ideas are a revision of existing scientific belief or practice. These revolutionary solutions can be so drastic, that the solution is unlikely to fit in the existing network of science. In this situation, there can be a ‘paradigm shift’. For example, at first, people thought the world was flat, and later they found out the earth was actually a sphere.

Or the belief that God created man and nowadays (almost ) everyone believes in the evolution theory.

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SOCIETY The theory of paradigms does not say anything about the truth of a statement like evolution.

Philosophers like Kuhn believe that we can not really know reality, we can only describe it. With scientific theories, one tries to understand their surrounding. A paradigm is a network of theories in reality. All statements in a paradigm cohere with each other. When multiple theories validate a phenomenon, the link between the statements confirms the truth of them. Society is based around this network of statements. So a paradigm does say something about how people think about reality. Some theories do not fit in the network of a new paradigm, in this new paradigm the statement is not true anymore.

People do not believe in multiple paradigms at the same time, the reality changes for them.

An important aspect of a paradigm shift is belief or perception. It is not easy to accept a new paradigm and let the old one go. New paradigms that differ a lot from the existing paradigm can cause resistance before they are generally accepted.

If they will be accepted anyway…

Creationism, for example, is an

own paradigm as an alternative for the evolution theory. People who believe in this creation theory, could not fully let go the paradigm in which God created man.

DESIGN So how does design fit in this paradigm theory? As a designer, you are confronted with people and their perception of reality. A good design is understandable for the consumer. Designers are constantly thinking outside the box. They create something new. It is hard not to lose contact with the reality in the box, where designs will turn out to be too complicated. When your design crosses the lines of the paradigm the consumer is in, it is not understandable anymore.

To make a great design you have to take the perception of your consumer into account.

When your design does not fit the social norms of society, it does not fit the perception of people on reality. People would not accept the design. When a design is not accepted, you, as a designer, have to decide why people dislike it.

One of the reasons can be their perception of how something is supposed to be, in that case, it is

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COVERSTORY

the question if it is already time for that design. Maybe you just have to wait for the next paradigm.

REVOLUTIONARY DESIGNS More and more we are confronted with apparently revolutionary designs with unintended effects.

A service that should make our lives easier, like Airbnb or Uber, disrupts urban dynamics and employment. Five years ago the story went that Airbnb was going to challenge hoteliers and maybe even make their business obsolete.

Airbnb gave travellers a more authentic stay and kept prices low for all travellers. But Airbnb also encouraged dubious behaviour on the part of ‘commercial’power users. Open apartments occupied for much of the year by Airbnbusing travellers reduce the number of available homes to people who want to move into that building.

The design disrupted a whole system inside the paradigm. The impact and effects of innovations can not be predicted, especially now that various systems are connected evenmore than they used to and influence each other.

way around, maybe these designs bring us to another paradigm.

The designer has more influence on society like ever before and is therefore more confronted with the social relevance of a design.

Designers do not just make chairs anymore but design something with way more impact. Product Service Systems that address a societal problem or business opportunities.

They do not design the waiting room chairs but the health service.

Together with the changing interpretation of the craft, comes the corresponding responsibility.

Nowadays the question is no longer; “Can we make it?” but “Does my design make the world a better place?”. In the 60s and 70s, there was a discussion about the impact of products on the environment; the

focus for the design then was aimed on less emission and less waste. Nowadays we have to aim our focus more on the social effects.

Products are not as innocent as they might look.

NEW PARADIGMS A paradigm shift does not happen just in one moment. People have to get used to new ideas. ‘Sharing Designs’ such as Swapfiets no longer disrupt society. This might lead to the sharing community being our next paradigm. Designers make the world change by themselves through revolutionary ideas. Their designs can change the perception of people on reality, and thereby the network of theories people believe in. 3

Maybe our paradigm is not ready for designs like Airbnb. Or the other

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DESIGN EVERY WHERE

W H AT ABOUT SHOES

Can you describe a person by their shoes? Yes this is possible, because you do give signals with your boots, sandals or loafers. Age, income and anxiety can be judged from a a person’s shoe. This was the outcome of Study of the University of Kansas. Another result of this study is that ankle boots are worn more by aggressive types, and calm persons wear most uncomfortable looking shoes. Also shoes that are maintained well are most worn by conservative or green people.

Good to know!

by Cato Nitzsche | Teye Ubbens

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DESIGN EVERY WHERE

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ID PAGES

EJW: SLEEPIOVER Sleeping masks, pillows and nightgowns: all the ingredients for a succesful sleepover! During the EJW 280 freshmen got to enjoy that and much more.

Creative activities such as painting bicycles, creating mascottes and building towers introduced everyone to the world of industrial design engineering.

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I D PAGES

MSD: CAMPIN’ IDE Campin’ IDE marked the first edition of Master Summer Day and the first master introduction event at any study association in Delft. With well over a hundred people attending, all of IDE’s master communities were represented.

A variety of introductory activities connected master students from different ages, ethnicities and backgrounds. The day ended with a banger party in ID Kafee and a camping in the IDE faculty.

Master Summer day was a succes!

BRAND REVEAL Highly anticipated and discussed, Monday September 3rd marked the long awaited Brand Reveal. One year of research, designing and hard work led to this moment and we were not disappointed. Our study association now goes by the name ID and we can already see it everywhere around us.

Members were able to collect stickers, mugs and caps at the Brand Reveal to expose ID’s all new identity.

IDAY 1 Committees are a huge part of the study association and IDay is the ideal moment to promote some of them. The main hall at the IDE faculty facilitated a setup where interested ID members were able to talk to old committee members and ask about their experiences. You could even take a personality test with the Committee Seeker XXL which, o find the perfect committee for you. The event was highly popular and all attendees were treated to a delicious cake.

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ID PAGES

KAFEEDBACK One of ID’s core values is quality education and the ID Education committee is responsible for using the student’s input to achieve that. During Kafeedback the new committee stepped into the spotlight to gain exposure amongst IDE students.

With a compliment tree, pizza poll and feedback wall, guests were introduced to the concept of ID Education. Dressed in matching, new shirts, the committee ran the bar and put themselves on the map.

GENERAL MEMBERS ASSEMBLY 1.1 All things come to an end. Board 45 presented their annual report about all the activities that took place at ID in 2017-2018. After a valedictory by the old chairman, board 45 officially resigned and board 46 was installed. A ceremony with speeches, gifts and an official contract made it all the more memorable.

An inaugural speech by the chairman concluded the installation and board 46 is now running ID.

PRESENTATION MOMENT 1 A new year means new committees and a few ones had already started. Sponsorraad, ID Kafee, ID Education and ActID presented themselves and their vision for the upcoming year. Enthousiastic ID members filled ID Kafee to enjoy the presentations and some free hotdogs. The members had some clever question, but the committees came prepared and were able to answer all of them.

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The difference between knowing your shit and knowing you are shit