Studio Alexandra Hsu
www.alexandrahsu.com
2019/2020
Portfolio of Studio Alexandra Hsu
CREATIVE THINKER IN VISUAL COMMUNICATION
Table of content
05 Studio Alexandra Hsu
06
Corporate Identities 1.1
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Corporate Identities 1.2
10 Logo Designs
20 Branding Posters & Banners
24 Menu design Streetfood by Han
28 Infographic design
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Web-shop & web design
& More designs
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Wechat layout design Umami by Han Beijing
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Editorial designs Editorial book design for Studio Sway.
38 Editorial designs Latinas in Holland/What’s up with Latinas?
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Poster designs Paper collage/initial projects
46
Product video’s Feature product video for social media.
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Photography Food photography & interior photography
Studio Alexandra Hsu Brand ambassador | Storyteller | The Design Academy of Eindhoven 2018 Studio Alexandra Hsu, a design brand ambassador, graduated from The Design Academy of Eindhoven in 2018, The Netherlands. We are the creative thinker from the modern world, who implies emotion, culture, human, and language into our works – and specializing in creating good branding for your future business.
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Branding • Corporate identity design 1.1
Corporate Identities 1.1 Visual identity design for Restaurant Zheng The Hague city. This project includes designing the website, web-shop, digital gift card system, digital and non-digital menu card, brochure design, restaurant interior styling, interior photography, food styling, food photography, filming, and film editing.
www.restaurantzheng.com
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Restaurant Zheng
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Branding • Corporate identity design 1.2
Corporate Identity 1.2 Corporate Identity • Umami by Han Picnic • Beijing • China
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Branding • Logo design
Logo Design Branding • Logo design
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Branding • Logo design
Poke Bowls & Buns by Han
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Branding • Logo design
Umami By Han Picnic Beijing
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Branding • Logo design
Zheng Imperial Bar
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Branding • Logo design
Restaurant Street Food by Han
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Branding • Logo design
Restaurant Umami by Han Lemon Tree Beijing
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Branding • Logo design
Restaurant Zheng Den Haag
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Branding • Logo design
Restaurant La Familia
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Branding • Posters • Banners
Branding
Posters • Banners
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Branding • Posters • Banners
LUNCH 12:00 – 17:00 UUR (DI – ZA)
SOUPS
DINER 17:00 – 22:30 UUR (VR – ZA) 17:00 – 22:00 UUR (MA – DO & ZO)
LITTLE STREET FOOD
Served with bread
1. Veggie Treasure
8,75
CLAYPOT RICE
BAO’S
10. Not Just for Spring
19. Lamb Curry No Worry
4,50
6,-
Soya broth | Beech mushroom | Shiitake | Corn |
Crispy Fried Springroll | Duck fillet | Little gem | Chinese
Steamed bun | Lamb fillet | Piccalilly mayonnaise |
Seaweed
cabbage | Wasabi nuts | Piccalilly mayonnaise
Cheese | Crispy chickenskin
28. Piggy in a Pot
10,-
Char Siu | Fresh Vegetables
29. Chef Had a Little Lamb 2. Lobster Around The Clock
13,50
Lobster broth | Salmon | Prawn | Cockles | Crayfish | Egg
3. Beef My Duck!
9,75
Coconut broth | Tenderloin | Bean sprouts | Egg
11. You are Wonton in a Million
20. Beef Me Up!
6,-
6,-
Deepfried Wonton | Cream Cheese | Little gem | Chilli
Steamed bun | Tenderloin | Black bean sauce | Cream
mayonnaise | Chinese cabbage
cheese | Crispy chickenskin | Peanut
12. You Can’t Say Nay to Chicken Satay! 6,50
21. These Shrimps are Made for Eating 6,-
Chicken satay | Soya vinaigrette | Watermelon |
Steamed bun | Prawn | Little gem | Chilli mayonnaise
22. Don’t Chicken Out 7,50
14. Satay is the Way!
23. Issa Gem!
7,50
RAMEN
24. Signature Beijing Duck Cucumber | Spring Onion
Egg
14,-
Ramen | Soy broth | Beech mushroom | Shiitake |
16. King of the Sea
25. Love Me Tenderloin
Prawn | Egg
17. Meaty as Can Be
Ramen | Coconut broth | Tenderloin | Duck fillet | Egg |
1,50
Cassava Chips
26. I’m on a Seafood Diet
Red curry
19,50
27. Not Just a Clay Pot…
Ramen | Coconut broth | Roasted Beijing Duck | Egg |
32. Umami Tutti Fruiti
6,-
Apple Pie | Figs | Apple | Watermelon | Pineapple | Yogurt | Mango gel
6,-
34. Yuzu misu will cheer you up
6,-
Yuzu Cake | Strawberry | Melon | Blueberry | Raspberry sauce | Yogurt | Lychee gel
35. Not a dumb blondie
6,-
White Chocolate Cake | Yogurt | Blueberry | Strawberry | Melon | Popcorn
Rice | Cockle | Prawn | Shanghai paksoi | Shiitake
18. This Duck Ain’t Swimming Nowhere 15,3,50
10,-
Rice | Tenderloin | Black bean sauce | Shanghai paksoi | Shiitake
16,-
STREET FOOD SWEETS
Choco Brownie | Peanut | Caramel | Chocolate | Yogurt | Pineapple | Watermelon
19,50
Ramen | Lobster broth | Cockles | Salmon | Crayfish |
LITTLE STREET FOOD
Rice | Red Curry | Roasted Beijing Duck | Japanese
33. Let’s Get Nuts
CLAYPOT RICE
Shanghai paksoi | Egg
7,75
Green bean | Tofu | Zucchini | Egg | Cherry tomato
8. Dip ‘n Go
6,50
Steamed Bun | Roasted Beijing Duck| Hoisin sauce |
9.75 15. So Ramen-tic
7. Crispy Chips
5,50
Steamed bun | Artichoke | Gnocchi | Cream cheese |
Iberico satay | Peanut butter | Cucumber
Lobster broth | Salmon | Prawn | Cockles | Crayfish |
6. Healthy & Happy
13,50
Pickles | Shanghai paksoi | Egg
Wasabi mayonnaise | Chinese cabbage
mayonnaise
10,-
Rice | Red Curry | Prawns | Corn | Shanghai paksoi | Egg
Cream cheese | Piccalilly mayonnaise
Grilled Salmon | Smoked Salmon | Salad | Chilli
5. Which Came First, the Chicken or the Egg?
6,-
Steamed Bun | Chicken tigh fillet | Teriyaki sauce |
Lemongrass | Chilli | Bean Sprout
4. Double the Salmon, Double the Pleasure 9,75
Egg
31. Crazy Duck Bowl
13. No Way It’s a Prawn Satay
Served with bread
Rice | Green Curry | Lamb Filet | Corn | Shanghai paksoi |
30. Pink Claypot
Cucumber | Red cabbage
SALADS
10,-
8,-
Rice | Beech mushroom | Corn | Shanghai paksoi | Egg
Shanghai paksoi
Anise bread | Black bean sauce | Garlic oil
9. Snack Attack!
13,-
Green curry bitterballen | Black bean beef bitterballen
Kleine Berg 57H, 5611 JT Eindhoven
www.streetfoodbyhan.com
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+31618515985
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Branding • Posters & Banners
Branding • Posters & Banners
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Menu design • Umami by Han
Menu Design Umami by Han • Eindhoven • The Hague • Amsterdam • Rotterdam
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Menu design • Umami by Han
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Menu design • Umami by Han
Menu design • Umami by Han
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Branding • Infographic design
Infographic Digital menu card with infographics for Restaurant Zheng The Hague.
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Read about our menu chapters
Step 1. Scan the QR code Step 2. Login with today’s password Step 3. Click Seasonal menu
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Web design • Web-shop • For Restaurant Zheng
Web design Web design • Web-shop • For Restaurant Zheng
www.restaurantzheng.com
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Wechat • Layout design
WeChat layout Client: Umami by Han Picnic Beijing, China
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Editorial Design • Design H2O • Studio Sway
Editorial design Editorial book design for Studio Sway.
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Editorial Design • Design H2O • Studio Sway
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Editorial Design • Design H2O • Studio Sway
Editorial Design • Design H2O • Studio Sway
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Editorial Design • Latina’s in Holland
Editorial design Latinas in Holland/What’s up with Latinas? A book publication shows the current Latin American culture in The Netherlands, including interviews with Milagros Maldonado, the founder of Centro Latinoamericano de Orientacion (C.L.O.), and their members. Food and cultural facts are present in the book and an introduction to each Latin American country. The highlights of this project are visual photography and collages, and the interviews executions.
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Editorial Design • Latina’s in Holland
Editorial Design • Latina’s in Holland
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Poster • Paper Collage • Initial projects
Poster design Poster • Paper Collage • Initial projects
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Poster • Paper Collage • Initial projects
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Poster • Paper Collage • Initial projects
Poster • Paper Collage • Initial projects
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Branding • Product Video
Product Video Interview Q&A • Feature Product Video • Social Media
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Branding • Product Video
Umami Spicy • Umami by Han Eindhoven Duration: 14 sec
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Branding • Product Video
Umami Spicy • Umami by Han Eindhoven Duration: 35 sec
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Branding • Product Video
Umami by Han Picnic • Beijing Duration: 56 sec
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Branding • Commercial video
Photography Food Photography • Interior Photography
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Food Photography • Interior Photography
Food Photography • Interior Photography
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Food Photography • Interior Photography
Food Photography • Interior Photography
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Food Photography • Interior Photography
Food Photography • Interior Photography
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Food Photography • Interior Photography
Food Photography • Interior Photography
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www.alexandrahsu.com info@alexandrahsu.com