Spring Summer | 2020
06 GIVING BACK
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04 ABOUT US
10 FAMILY COLLECTION
INSIDE Spring Summer | 2020
36 KEEP IN TOUCH
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AS SEEN ON
28 PRESS
32 COLLABORATIONS
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A consciously colourful swimwear collection derived from ocean plastics
About Us Quirky, sustainable, durable, and laced with imagination, Joseph & Alexander is fashion with a conscious. Specialising in swimwear, Joseph & Alexander’s environmentally conscious pieces are designed to
inspire
the
imagination
and
provoke
curiosity. With each piece designed to spark an “educational conversation”, critical world issues and championing environmental action are at the heart of the brand. Operating consciously using recycled fabric from ocean plastics, eco- friendly ink and reusable packaging, each collection depicts awareness-raising narratives of minimising our environmental footprint, and having fun whilst doing so.
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GIVING BACK Plastic Oceans Foundation was created in 2009 by Jo Ruxton and Sonjia Norman. As the first plastic pollution charity in the UK, Plastic Oceans UK’s mission is to raise awareness of plastic pollution as a call to action to protect our beautiful and vulnerable oceans. Working for five years on the first BBC Blue Planet series, Jo saw first-hand the growing impact
of
ocean
plastic.
The
Foundation
embarked on an ambitious project to create the definitive feature-length film with the world’s 6
leading scientists and conservationists, to reach as many people as possible. That ambition was realised with the release of A Plastic Ocean in 2017, to international acclaim and awards.
With over 300 million tonnes of plastic produced globally each year, 8 million tonnes are reaching our oceans. We still have a great deal to do. Plastic is an important material in our lives, but it doesn’t belong in our precious oceans. In support of this awesome foundation, Joseph & Alexander have created two designs highlighting plastic and the effect it has on the ocean. Not only do these pieces tell a story, but they are made from plastic bottles that have been recycled into fabric! Joseph & Alexander will donate 10% of annual profits to support Plastic Oceans UK Foundation.
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" IT S O N LY O N E ST RA W" 8
SA ID 8 BILLION PE OPL E
Plastic Pollution - the facts: Did you know... Every day approximately 8 million pieces of plastic pollution find their way into our oceans...
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• Unique artist sketch design • Shorts are made from recycled fabric made from plastic bottles (90%polyester / 10% spandex) • Soft feel lightweight material • Soft Mesh Lining • Personalised J&A cord • UPF 45+ • Quick dry • Fade proof to maintain at least 90% of its original colour for a min 12 months • Affordable • Good sizing to last 1-2+ years • From ages 3 - 16 years
SS20 J&A introduce a full collection for the entire family from our mama and me to dad and son. Keeping in theme with our ethos our inspiration behind the designs all stem back to the ocean, environment and nature. Our aim is spark an educational conversation through our visual designs and production methods.
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Did you know... A million plastic bottles are bought around the world every minute.
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Did you know.. Worldwide, about 2 million plastic bags are used every minute.

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Did you know.. Plastic is killing more than 1.1 million seabirds and animals every year.

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Did you know.. The average person eats 70,000 microplastics each year.

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Did you know.. The average time that a plastic bag is used for is ‌ 12 minutes

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Did you know.. There is more microplastic in the ocean than there are stars in the Milky Way.
24 Did you know.. More than 50 percent of sea turtles have consumed plastic.
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BOYS: Beach Waves
BOYS: Hearts and Spades
BOYS: J&A x Saif Chilmiran “Heavyweight”
BOYS: Jellyfish
BOYS: La Palma
BOYS: Lido
BOYS: Marine Life
BOYS: Mykonos
BOYS: Octopus
BOYS: Prawning
BOYS: Seahorse and Seashells
BOYS: Tellaro Octopus
BOYS: Waterways
BOYS: Zante
BOYS: Okki
BOYS: Bonaire
BOYS: Sonvea F
MENS: Beach Waves
MENS: Hearts and Spades
MENS: J&A x Saif Chilmiran “Heavyweight”
MENS: Jellyfish
MENS: La Palma
MENS: Lido
MENS: Marine Life
MENS: Mykonos
MENS: Octopus
MENS: Prawning
MENS: Seahorse and Seashells
MENS: Tellaro Octopus
MENS: Zante
MENS: Zante
MENS: Okki
MENS: Bonaire
MENS: Sonvea F
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GIRLS: Amazon Rainforest
GIRLS: Coral Reef
GIRLS: J&A x Saif Chilmiran “Heavyweight”
GIRLS: Island Peacock
GIRLS: Lady Lobster
GIRLS: Marine Garden
GIRLS: Olive Delight
GIRLS: Seahorse and Seashells
GIRLS: Spotted Seal
GIRLS: St Tropez Summer
GIRLS: Summer Bloom
GIRLS: Under The Sea
WOMENS: Amazon Rainforest
WOMENS: Coral Reef
WOMENS: J&A x Saif Chilmiran “Heavyweight”
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WOMENS: Island Peacock
WOMENS: Lady Lobster
WOMENS: Marine Garden
WOMENS: Olive Delight
WOMENS: Spotted Seal
WOMENS: St Tropez Summer
WOMENS: Summer Bloom
WOMENS: Under The Sea
GIRLS: Boheme Summers
GIRLS: Island Hopping
GIRLS: Mykonos
GIRLS: Pink Sand
WOMENS: Boheme Summers
WOMENS: Island Hopping
WOMENS: Mykonos
WOMENS: Pink Sand
WOMENS: Seahorse and Seashells
NEW ADDITIONS
GIRLS: Summer Delights
WOMENS: Summer Delights
Featured in...
إﻗﺮﺋﻲ اﻵن 01.01.2019
1 ﺴﺪ روح Joseph & Alexanderأزﻳﺎء ﻟﻸﻃﻔﺎل ﺗﺠ ّ اﻟﻮﻋﻲ اﻟﺒﻴﺌ ﻲ ﺗﻄﺎﻟﻌﻨﺎ ﻋﻼﻣﺔ ﺟﻮزﻳﻒ آﻧﺪ أﻟﻜﺴﻨﺪر Joseph & Alexanderﺑﺈﺑﺪاﻋﺎت ﺧﻼﺑﺔ ﻣﻦ اﻷزﻳﺎء اﻟﺘﻲ ﺗﺘﺒﻨ ّﻰ ﻣﻘﻮﻣﺎت اﻟﻮﻋﻲ اﻟﺒﻴﺌﻲ ،وﺗﻘﺪم ﺗﺼﺎﻣﻴﻢ ﻓﺮﻳﺪة ﻣﻦ ﻧﻮﻋﻬﺎ ﺗﺠﻤﻊ ﺑﻴﻦ اﻻﺳﺘﺪاﻣﺔ واﻟﺠﻮدة واﻟﺨﻴﺎل .وﺗﺘﺨﺼﺺ اﻟﻌﻼﻣﺔ ﺑﺘﻮﻓﻴﺮ أزﻳﺎء ﻟﻸﻃﻔﺎل وﺧﺎﺻًﺔ اﻟﺴﺮاوﻳﻞ اﻟﻘﺼﻴﺮة ﺑﺄﺳﻌﺎر ﻣﻘﺒﻮﻟﺔ ،وﺗﺒﺘﻜﺮ ﻣﻨﺘﺠﺎﺗﻬﺎ ﺿﻤﻦ رؤﻳﺔ ﺟﻮﻫﺮﻳﺔ ﺗﻌﻜﺲ ﺐ اﻟﻤﻌﺮﻓﺔ واﻻﺳﺘﻜﺸﺎف .وﻳﻘّﺪم اﻟﺘﺼﻤﻴﻢ اﻻﻫﺘﻤﺎم ﺑﺎﻟﺒﻴﺌﺔ وﺗﻠﻬﻢ اﻟﺨﻴﺎل وﺗﺤﻔﺰ ﺣ ّ اﻟﺨﺎص ﺑﻜﻞ ﻗﻄﻌﺔ ﻓﺮﺻﺔ ﻟﻔﺘﺢ ’ﺣﻮار ﺗﺜﻘﻴﻔﻲ‘ ﻟﻤﻨﺎﻗﺸﺔ اﻟﻘﻀﺎﻳﺎ اﻟﻌﺎﻟﻤﻴﺔ اﻟﻤﻠﺤﺔ واﻟﺤﺚ ﻋﻠﻰ اﻟﻌﻤﻞ اﻟﺒﻴﺌﻲ ﻛﺮؤﻳﺔ ﺟﻮﻫﺮﻳﺔ ﺗﻨﺪرج ﻓﻲ ﺻﻤﻴﻢ اﻫﺘﻤﺎم اﻟﻌﻼﻣﺔ .وﺗﺘﺒﻊ اﻟﺸﺮﻛﺔ ﻣﻨﻬﺠﻴﺔ ﻋﻤﻞ ﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ ﻣﻦ ﺧﻼل اﻻﺳﺘﻌﺎﻧﺔ ﺑﺄﻗﻤﺸﺔ ﻣﻌﺎد ﺗﺪوﻳﺮﻫﺎ ﻣﻦ اﻟﻤﺨﻠﻔﺎت اﻟﺒﻼﺳﺘﻴﻜﻴﺔ اﻟﻤﺘﻮاﺟﺪة ﻓﻲ اﻟﻤﺤﻴﻂ ،وأﺣﺒﺎر ﻃﺒﺎﻋﺔ ﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ ﻣﻊ أﻏﻠﻔﺔ ﻗﺎﺑﻠﺔ ﻹﻋﺎدة اﻻﺳﺘﺨﺪام ،وﺗﺴﻌﻰ ﻛﻞ ﺗﺸﻜﻴﻠﺔ إﻟﻰ ﺗﺼﻮﻳﺮ ﻗﺼﺺ ﺗﻮﻋﻮﻳ ّﺔ ﺗﺮ ّ ﻛﺰ ﻋﻠﻰ أﻫﻤﻴﺔ اﻟﺘﺨﻔﻴﻒ ﻣﻦ اﻟﺒﺼﻤﺔ اﻟﺒﻴﺌﻴﺔ ﻋﻠﻰ اﻟﻜﻮﻛﺐ واﻻﺳﺘﻤﺘﺎع ﺑﻬﺬه اﻟﻌﻤﻠﻴﺔ اﻟﻬﺎدﻓﺔ ﻓﻲ اﻟﻮﻗﺖ ﻧﻔﺴﻪ. وأ ّ ﻛﺪت أﻻﻧﺎ ﺳﻮروﻛﻴﻦ ،Alana Sorokinﻣﺆﺳﺴﺔ ’ﺟﻮزﻳﻒ آﻧﺪ أ ﻟﻜﺴﻨﺪر‘ أﻧﻬﺎ ﺷﻌﺮت ﺑﻀﺮورة إﻃﻼق ﻋﻼﻣﺔ ﺗﺠﺎرﻳﺔ ﻳﻤﻜﻨﻬﺎ أن ﺗﺤﺪث ﻓﺮﻗًﺎ ﺣﻘﻴﻘﻴًﺎ ﻋﻠﻰ اﻟﻤﺴﺘﻮى اﻟﺒﻴﺌﻲ، ﺧﺎﺻًﺔ ﺑﻌﺪ إدراﻛﻬﺎ ﻟﺨﻄﻮرة ﺗﺄﺛﻴﺮات اﻟﻤﺨﻠﻔﺎت اﻟﺒﻼﺳﺘﻴﻜﻴﺔ اﻟﺘﻲ ﺗﻐﺰو اﻟﻤﺤﻴﻄﺎت، ﻟﺬﻟﻚ اﺧﺘﺎرت اﻻﺳﺘﻌﺎﻧﺔ ﺑﺄﻗﻤﺸﺔ ﻣﻌﺎد ﺗﺪوﻳﺮﻫﺎ ﺗﻤﺖ ﺻﻨﺎﻋﺘﻬﺎ ﻣﻦ اﻟﻤﺨﻠﻔﺎت اﻟﺒﻼﺳﺘﻴﻜﻴﺔ اﻟﻄﺎﻓﻴﺔ ﻋﻠﻰ ﺳﻄﺢ اﻟﻤﺤﻴﻄﺎت ﺣﻮل اﻟﻌﺎﻟﻢ ﻻﺑﺘﻜﺎر ﺗﺸﻜﻴﻼت راﺋﻌﺔ ﻣﻦ اﻷزﻳﺎء اﻟﻤﺒﻬﺠﺔ. وﻗﺎﻟﺖ ﻓﻲ ﻫﺬا اﻟﺼﺪد" :ﺗﺸﻴﺮ اﻟﺘﻮﻗﻌﺎت أﻧﻪ ﺑﺤﻠﻮل ﻋﺎم 2050ﺳﺘﺘﻔﻮق أﻋﺪاد اﻟﻤﺨﻠﻔﺎت اﻟﺒﻼﺳﺘﻴﻜﻴﺔ اﻟﻤﻮﺟﻮدة ﻓﻲ اﻟﻤﺤﻴﻂ ﻋﻠﻰ أﻋﺪاد اﻷﺳﻤﺎك ﻓﻴﻪ .1وﻋﻠﻰ اﻟﺮﻏﻢ ﻣﻦ إدراك اﻟﻌﺎﻟﻢ ﻟﻤﺨﺎﻃﺮ ﻫﺬه اﻟﻤﺨﻠﻔﺎت ﻣﻨﺬ ﻋﻘﻮد ﻃﻮﻳﻠﺔ ﻣﻦ اﻟﺰﻣﻦ ،ﻓﺈن اﻟﺤﺮاك اﻟﻤﺠﺘﻤﻌﻲ ﺗﺄ ّ ﺧﺮ ﺣﺘﻰ اﻟﺴﻨﻮات اﻟﻘﻠﻴﻠﺔ اﻟﻤﺎﺿﻴﺔ ﻟﺤﺸﺪ ﻗﻮاه ﻣﻦ أﺟﻞ ﻣﻮاﺟﻬﺔ ﻫﺬه اﻟﻤﺸﻜﻠﺔ وإﻳﻘﺎف اﻟﺘﺪﻓﻘﺎت اﻟﻬﺎﺋﻠﺔ ﻟﻠﻤﺨﻠﻔﺎت ﻧﺤﻮ اﻟﺒﺤﺎر واﻟﻤﺠﺎري اﻟﻤﺎﺋﻴﺔ .ﻟﺬﻟﻚ ﻓﺈن ﻋﻼﻣﺘﻨﺎ اﻟﺘﺠﺎرﻳﺔ ﺗﺮﻓﻊ اﻟﺼﻮت وﺗﺪﻋﻮ اﻟﻤﺴﺘﻬﻠﻜﻴﻦ ﻣﻦ ﺣﻮل ﻔًﺎ واﺣﺪًا ﻟﻤﻌﺎﻟﺠﺔ ﻫﺬه اﻟﻤﺸﻜﻠﺔ .وﻗﺪ ﺷ ّ اﻟﻌﺎﻟﻢ ﻟﺒﺪء اﻟﻌﻤﻞ واﻟﻮﻗﻮف ﺻ ّ ﻜﻞ ً ً اﺑﺘﻜﺎرﻧﺎ ﻷزﻳﺎء ﻫﺎدﻓﺔ ﺧﺎﺻﺔ ﺑﺎﻷﻃﻔﺎل ﺟﺰءا أﺳﺎﺳﻴﺎ ﻣﻦ اﺳﺘﺮاﺗﻴﺠﻴﺘﻨﺎ ﻟﺰﻳﺎدة اﻟﻮﻋﻲ ﺑﺎﻟﺒﻴﺌﺔ .ﻛﻤﺎ ﺗﺘﻤﻴﺰ ﻛﻞ ﻗﻄﻌﺔ ﻣﻦ إﻧﺘﺎج ’ﺟﻮزﻳﻒ آﻧﺪ أﻟﻜﺴﻨﺪر‘ ﺑﺘﺼﻤﻴﻢ ﻳﺮوي ﻗﺼﺔ ﺠﻊ ﻋﻠﻰ ﻓﺘﺢ ﻧﻘﺎﺷﺎت ﺗﻮﻋﻮﻳﺔ ﺑﻴﻦ اﻷﻃﻔﺎل واﻟﺒﺎﻟﻐﻴﻦ ﺣﻮل ﻗﻀﺎﻳﺎ ﻋﺎﻟﻤﻴﺔ ﺧﺎﺻﺔ ﺗﺸ ّ ﻓﻲ ﻏﺎﻳﺔ اﻷﻫﻤﻴﺔ".
ﺑﺎﻟﻔﻴﺪﻳﻮ :ﻫﻜﺬا ﺗﺼﻨﻌﻴﻦ أﺣﻤﺮ اﻟﺸﻔﺎه...
2 ﺖ ﻓﻲ وﻗﻌ ُ اﻟﺤﺐ
3 رﺟﻴﻢ اﻟﻤﺎء ﻟﺨﺴﺎرة اﻟﻮزن ﻓﻲ ...10
4 إﺧﺴﺮي ﻣﻦ وزﻧﻚ ﺑﺄﺳﺮع ﻃﺮﻳﻘﺔ ﻣﻊ...
5 اﻛﺘﺸﻔﻲ ﻓﻮاﺋﺪ اﻟﻤﻠﺢ اﻟﺨﺸﻦ
وﺗﻢ ﺗﺼﻤﻴﻢ ﺗﺸﻜﻴﻼت اﻟﻌﻼﻣﺔ ﻣﻦ اﻟﺴﺮاوﻳﻞ اﻟﻘﺼﻴﺮة وﻗﻤﺼﺎن ’ ‘Poloوأﺣﺬﻳﺔ ’ﻟﻮﻓﺮ‘ اﻟﻤﺒﺘﻜﺮة ﻟﺘﻜﻮن ﻣﺰودة ﺑﻌﺎﻣﻞ اﻟﻮﻗﺎﻳﺔ ﻣﻦ أﺷﻌﺔ اﻟﺸﻤﺲ ،UPF 45+وﻓﻖ ﺧﻄﻮط ﻓﻨﻴﺔ ﻋﻤﻠﻴﺔ ﺗﻨﺎﺳﺐ اﻷﻃﻔﺎل اﻟﺸﻐﻮﻓﻴﻦ ﺑﺎﻟﺤﻔﺎظ ﻋﻠﻰ ﻧﺸﺎﻃﻬﻢ ،ﻟﺘﻘﺪم أزﻳﺎء ﻳﻤﻜﻦ ارﺗﺪاؤﻫﺎ ﻣﻦ اﻟﺼﺒﺎح وﺣﺘﻰ اﻟﻤﺴﺎء .وﺗﺠﻤﻊ ﺗﺸﻜﻴﻼت ’ﺟﻮزﻳﻒ آﻧﺪ أﻟﻜﺴﻨﺪر‘ ﺑﻴﻦ اﻟﺘﺼﺎﻣﻴﻢ اﻟﻔﺮﻳﺪة واﻟﺠﻮدة اﻟﻌﺎﻟﻴﺔ ،ﻛﻤﺎ أﻧﻬﺎ ﺗﺘﻌﺎون أﻳﻀًﺎ ﻣﻊ ﻧﺨﺒﺔ ﻣﻦ اﻟﻤﺼﻤﻤﻴﻦ اﻟﻤﺮﻣﻮﻗﻴﻦ ﻻﺑﺘﻜﺎر ﻣﺰﻳﺞ واﺳﻊ ﻣﻦ اﻷﺳﺎﻟﻴﺐ اﻟﻔﻨﻴﺔ اﻟﺤﺪﻳﺜﺔ اﻟﺘﻲ ﺗﻨﺎﺳﺐ ﺟﻤﻴﻊ اﻷذواق.
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وﺑﺎﻟﻨﺴﺒﺔ ﻟﻸﻃﻔﺎل اﻟﺸﻐﻮﻓﻴﻦ ﺑﺎﻟﺤﻴﺎة اﻟﺒﺤﺮﻳﺔ ،ﺗﻘﺪم اﻟﻌﻼﻣﺔ ﺳﺮاوﻳﻞ Trapped اﻟﻘﺼﻴﺮة اﻟﻜﻔﻴﻠﺔ ﺑﺈﻧﺸﺎء ﺣﻮار ﻋﻤﻴﻖ ﺣﻮل اﻟﺒﺤﺮ وأﺳﺮاره ،ﺣﻴﺚ ﺗﺰدان ﻫﺬه اﻟﻘﻄﻊ ذات اﻟﻠﻮن اﻷزرق ﺑﺮﺳﻮﻣﺎت ﻷﺷﻜﺎل اﻟﺤﻴﻮاﻧﺎت ﻣﻊ ﺧﻠﻔﻴﺔ ﺷﺒﻜﻴﺔ ﻳﻤﻜﻨﻬﺎ إﺛﺎرة اﻟﻨﻘﺎش ﺣﻮل ﺗﺄﺛﻴﺮ اﻟﻨﺸﺎﻃﺎت اﻟﺒﺸﺮﻳﺔ واﻟﺘﻠّﻮث اﻟﺒﻼﺳﺘﻴﻜﻲ ﻋﻠﻰ اﻟﻤﺤﻴﻄﺎت .أﻣّﺎ ﺳﺮاوﻳﻞ ’ ‘Sea Activistاﻟﻘﺼﻴﺮة ﻓﺘﺘﻴﺢ أﻣﺎم ﻋﺸﺎق اﻟﺤﻔﺎظ ﻋﻠﻰ اﻟﺒﻴﺌﺔ ﻣﻦ اﻷﻃﻔﺎل اﻟﺼﻐﺎر ﻓﺮﺻًﺔ اﻟﺘﻌﺒﻴﺮ ﻋﻦ ﺷﻐﻔﻬﻢ ﻣﻦ ﺧﻼل ﺗﺼﺎﻣﻴﻤﻬﺎ اﻟﺠﺬاﺑﺔ .وﻫﻜﺬا ﺗﺴﻠ ّﻂ ﺗﺸﻜﻴﻼت اﻟﻌﻼﻣﺔ ﻣﻦ اﻟﺴﺮاوﻳﻞ اﻟﻘﺼﻴﺮة ’ ‘Plating a Seedو’‘Trapped و’ ‘Sea Activistاﻟﻀﻮء ﻋﻠﻰ ﻣﺴﺄﻟﺔ اﻟﻮﻋﻲ اﻟﺒﻴﺌﻲ ،ﺿﻤﻦ إﺑﺪاع ﻳﺘﻜﺎﻣﻞ ﻣﻊ اﻟﺘﺼﺎﻣﻴﻢ اﻟﺮاﺋﻌﺔ ﻟﺘﺸﻜﻴﻼت ’ ‘Monacoو’ ‘Superyachtواﻟﺘﻲ ﺗﺒﻮح ﺟﻤﻴﻌﻬﺎ ﺑﻘﺼﺺ ﻣﺘﻔﺮ ّدة دون أن ﺗﺘﺨﻠ ّﻰ ﻋﻦ أﺑﻌﺎدﻫﺎ اﻷﻧﻴﻘﺔ وﺗﻔﺎﺻﻴﻠﻬﺎ اﻟﻨﺎﺑﻀﺔ ﺑﺎﻷﻟﻮان اﻟﺤﻴﻮﻳﺔ واﻟﺮﺳﻮﻣﺎت اﻟﺪﻗﻴﻘﺔ ﻟﺘﻤﻨﺢ اﻷﻃﻔﺎل أزﻳﺎء ﺧﻼﺑﺔ ﻳﺸﻌﺮون ﻣﻌﻬﺎ ﺑﺎﻟﺘﻤﻴ ّﺰ .ﻛﻤﺎ ﺗﻘﺪم اﻟﻌﻼﻣﺔ أﻳﻀًﺎ ﺗﺸﻜﻴﻠًﺔ ﻣﺮﻳﺤًﺔ ﻣﻦ أﺣﺬﻳﺔ ’ ‘Blue Marineو’ ‘Noirاﻟﻤﺒﺘﻜﺮة ﺳﻬﻠﺔ اﻻرﺗﺪاء ،إﻟﻰ ﺟﺎﻧﺐ ﻗﻤﺼﺎن ’ﺑﻮﻟﻮ‘ اﻟﻤﺼﻨﻮﻋﺔ ﻣﻦ أرﻗﻰ أﻧﻮاع ﻗﻄﻦ ’ﺑﻴﻤﺎ‘. وﻣﻦ ﻧﺎﺣﻴﺔ أﺧﺮى ﺗﻢ ﺗﺼﻤﻴﻢ ﺳﺮاوﻳﻞ ’ ‘Father and Sonاﻟﻘﺼﻴﺮة وﻓﻖ إﻳﺤﺎءات
RUNNING HEAD
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NEWS
Keeping big and little globetrotters on the map and in the know
IN THE SWIM OF THINGS Families seeking a staycation this spring will love the offering at the Four Seasons Hotel Hampshire, set in a stunning estate just an hour from London. Brand-new, Sharkie’s Reef is a family adventure pool with a four-metre slide, bubble jets and a rotating umbrella fountain. fourseasons.com
ECO WARRIORS Joseph & Alexander have brought out a collection of beachwear for kids made from recycled materials derived from plastic found floating in the world’s oceans. In modern prints and vibrant colours, these look the part and help the planet. David Attenborough would be proud. josephandalexander.com
!BELLISSIMO Looking for more privacy on your next holiday? Le Pratola’s collection of rental properties are perfectly tailored to families. Villa Le Pratola Tuscany is nestled in two hectares of secluded gardens, laden with olives and local herbs. Enjoy cookery classes and in-villa spa treatments, too. lepratola.com
WINTER WONDERLAND The four-star Sonnwies hotel in the Italian Dolomites now boasts 10 new rooms and an infinity swimming pool. Activities on offer include skiing, hiking and mountain biking. And with plenty of childcare available, parents can enjoy some romance too. sonnwies.com
Sani Resort in Halkidiki has introduced a new children’s menu designed in close conjunction with leading nutritionists and specialist chefs. The menu offers a selection of delicious healthy dishes with gluten-free and sugar-free options, too. sani-resort.com 71
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“Heavyweight” J&A x Saif Chilmiran Plastics made up 10% of global solid waste. With this in mind, J&A joined forces with artist and environmentalist, Saif Chilmiran with the creation of a limited edition design titled “Heavyweight”. Over the last 30 years, more than 20 million bottle caps and lids were found during beach cleaning activities around the world. It’s a sad fact that consumers leave behind 80% of the plastic bottle caps on the beach
Chilmiran shares his inspiration behind the design, “The spots represent plastic bottle caps, which are placed above and beneath the turtle to depict the issue of trash disposed in the oceans and the upcoming pile. How many spots will fall above the turtle? Although plastic is light, it’s forever and
that’s
a
“heavyweight”
the
next
generations will have to carry.” Saif Chilmiran, who grew up during the economic boom of Abu Dhabi, was part of a multicultural underground ‘Punk’ scene developed by diverse youth. His time with the group lit a match within, driving his interest in the various issues troubling our world. He visually communicates his observations on climatic, macro and sociopolitical issues through his striking artwork.
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Official Store has launched Emirates Landing, a limited edition ‘father and son’ shorts collection in collaboration with sustainable fashion label, Joseph & Alexander. The Emirates Landing collection uses recycled fabric derived from ocean plastics and eco-friendly ink in the textile designs. The shorts are a departure from the airline’s traditional red colour palette, and the attention-grabbing aircraft designs in the Emirates Landing shorts collection use light blue and turquoise shades, mimicking the natural hues found in the earth’s oceans.
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David Staff, Manager Merchandising for Emirates Official Store said: “Our collaboration with Joseph & Alexander taps into the growing community of fashion-conscious
consumers
who
want more sustainably made clothing to extend their positive impact on the environment. At Emirates Official Store, we are already taking steps to use sustainable materials in our collections, such
as
bamboo
and
plastic-free
products, as well as packaging made of recycled materials. Our focus on sustainability reflects Emirates airline’s commitment and proactive leadership in environmentally efficient air travel.”
David Staff, Manager Merchandising for Emirates Official Store said: “Our collaboration with Joseph & Alexander taps into the growing community of fashion-conscious consumers who want more sustainably made clothing to extend their positive impact on the environment. At Emirates Official Store, we are already taking steps to use sustainable materials in our collections, such as bamboo and plastic-free products, as well as packaging made of recycled materials. Our focus on sustainability reflects Emirates airline’s commitment and proactive leadership in environmentally efficient air travel.” Joseph & Alexander Founder, Alana Sorokin, said that the Emirates collaboration provides a phenomenal platform to beckon consumers globally to “wake up”, unite and begin tackling sustainability issues head-on: “Creating clothing that really has something to say was part of our strategy to incite raised levels of awareness. The Joseph & Alexander and Emirates shorts tell a story, encouraging an educational conversation between adult and child around sustainable practices.” To support its environmental conservation goals, Emirates operates an eco-efficient fleet, comprised of Airbus A380s and Boeing 777s. Onboard, Emirates provides sustainably made blankets for its Economy Class passengers on long-haul flights. Each blanket is made from 28 recycled plastic bottles. Through these initiatives and others, Emirates continues to improve sustainability across its supply chain as well as in numerous aspects of its operations.
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E-MAIL: alana@josephandalexander.com ja@josephandalexander.com
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