Spring Summer | 2020
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‘Effortless, stylish sleepwear for the sustainably conscious woman’
About Us H e m e r ah s aw th e d ay of lig h t w h e n i t s foun d e r, F a r r ah M e ge e w a s un ab l e to f in d sl e e pwe a r w hi ch g ave h e r th e p e r fe c t f i t fo r h e r p e ti te fr am e . Wan ting to inve s t in som e thing w hi ch w a s op ul e n t an d di s tin c ti ve , sh e di scove re d a g ap in th e m a r ke t fo r a lu x ur iou s sl e e pwe a r b r an d w hi ch of fe re d a l te r n ati ve f i t s of p e ti te an d t a ll .
H e m e r ah t ake s in sp ir ation from th ose w i th co o l , e f fo r tl e ss s t y l e . En c apsul ating th e l a id b ack s t y l e of inf lu e n ce r s in a re l a xe d f i t w i th im p e cc a b le
d e t a iling
a nd
b o ld
h an d w r i ting.
H e m e r ah i s k n ow n fo r i t s u se of v i v id co lour s , an d fun , s t ate m e nt p r int s .
“ We w an te d to cre ate a b r an d w hi ch w a s op ul e n t , w hil s t a l so e n sur ing we we re cre ating som e thing w hi ch i s su s t a in ab l e . T h e re a re n’t m any b r an d s ou t th e re th at cre ate su s t a in ab l e p ro du c t w hi ch i s b o ld an d fun – an d we w an te d to sh owc a se th at . We b e li eve th at sl e e pwe a r sh o uld a l so re f l e c t yo ur p e r son a li t y- n ot hid e i t . M os t im p o r t a ntl y, we w a nte d som e th ing w h ich c ate r s to a w id e r au di e n ce , oth e r th an ju s t th e cu s tom a r y ‘re g ul a r ’ f i t .”
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O ur f ab r i c i s a m i x of 63% silk , 37 % te n ce l . We’ve se l e c te d thi s f ab r i c a s we think i t ’s a p e r fe c t b a l an ce b e t we e n comfo r t an d su s t a in ab ili t y w hil s t s till re t a ining a lu xe fe e l . I t fe ature s te n ce l w hi ch i s on e of th e m os t e nv iron m e n t a ll y fr ie n dl y re ge n e r ate d f ab r ic s av a il ab le .
Our Fabric 4
T E N C E L® i s a su s t a in ab l e f ab r ic , re ge n e r ate d a nd
from
so urce d
wo o d
from
a
ce llulose
t r an sp a re n t
supp l y ch a in . I t i s ob t a in e d from e u c a l y ptu s t re e s th at a re g row n on f a r m s — n o o ld g row th fo re s t s , ge n e ti c m anipul ation , ir r ig ation ,
or
p e s ti cid e s
a re
u se d . T h e se fo re s t s an d th e pulp p ro du ce d fo r Te n ce l h ave e a r n e d F o re s t Stew a rd ship Coun cil ( F SC ) ce r tif i c ation th at th e p ro du c t s com e from so ci a ll y an d e nv ironm e n t a ll y re sp on sib l e fo re s t s . T h e Europ e an Prog r a m m e of
F o re s t
fo r
th e
En do r se m e n t
C e r tif i c ation
has
a l so
e n do r se d Te n ce l ’s f a r m ing p r ac ti ce s a s su s t a in ab l e . Te n ce l e lim in ate s th e n e g ati ve e nv ironm e n t a l imp ac t s of t r adi tion a l f ib re p ro ce ssing , u sing n ew su s t a in ab le te ch n olog ie s .
Te n ce l h a s som e di s tin c t ad v an t a ge s ove r t r adi tion a l f ib re s in te r m s of ch e m i c a l p ro ce ssing , w hi ch c an of te n b e e x te n si ve an d tox i c . F o r e x amp l e , R ayon m a nu f ac tur ing ge n e r ate s hig hl y p o llu ting a ir an d w ate r e m i s sion s , u se s c at a l y tic a ge nt s cont a in ing cob a l t o r m a ng a n e se , a nd cre ate s a s t rong , unple a s an t o dou r. H oweve r, th e ch e m i c a l s u se d to p ro du ce l yo ce ll f ib re s a re n on tox i c . T h e ce llulose o r g ro un d pulp u se d fo r Te n ce l i s t re ate d in w h at i s k n ow n a s a close d lo op p ro ce ss in w hi ch th e se so l ve n t s a re re c ycl e d w i th a re cove r y r ate of 9 9. 5% . T h e tiny am oun t of re m a ining e m i s sion s i s d e com p ose d in b io log ic a l pu r if ic ation p l an t s . B e c au se of th e n ature of th e m ate r i a l , th e p ro ce ssing n eve r re quire s b l e ach . T hi s ove r a ll m e th o d of m a nuf ac tur ing f a b r ic w a s aw a rd e d th e “ Eu rop e an Aw a rd fo r th e Env ironm e n t � by th e Europ e an U nion . T E N C E LŽ f ab r i c c a r r i e s th e O e ko Te x 10 0 ce r tif i c ation , an in te r n ation a l s t an d a rd d eve lop e d in 19 92 to ce r tif y th at i t con t a in s n o h a r mful subs t an ce s . Te n ce l a l so h a s b e e n aw a rd e d th e Europ e an Communi t y Eco l ab e l f lowe r fo r p ro du c t s an d se r v i ce s w i th re du ce d e nv iron m e nt a l im p ac t s . A s silk an d te n ce l a re n atur a l f ib re s , th ey a re n atur a ll y b io d e g r ad ab l e . At th e e n d of i t s u se ful life , our g a r m e n t s c an re tur n to n ature , an d re - e n te r th e e cos y s te m . O ur silk te n ce l f ab r i c fe ature s a silk y sof t h an d fe e l w hi ch i s e m ph a si se d by th e 17 m omm e silk con te n t .
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Our Sustainability Stance 6
At H e m e r ah , we b e li eve i t i s o ur in t r in si c r ig h t to e n sure w h ateve r we do, we do i t su s t a in ab l y. From o ur f ac to r y, to th e f ab r i c an d p ack a g ing we u se , we h ave so u rce d o ur m ate r i a l s from onl y su s t a in ab le re sou rce s . O ur f ac to r y fo cu se s on cre ating a fu ture in w hi ch hum ani t y, th e e nv ironm e n t an d p ro du c ti v i t y mu tu a ll y e qu ate in a c ycl e of g lob a l inn ov ation . We h ave p a r tn e re d w i th th e m a s th ey c a re a b o u t th e e nv ironm e n t , com mun i t y an d p e op l e . T h ey h ave inve s te d in e n e r g y s av ing e quipm e n t an d e nv ironm e nt a ll y fr ie ndl y te chnolog y su ch a s; th e imp l e m e n t ation
of
r a inw ate r
re c ycling ,
so l a r
e n e r g y,
m ate r i a l an d w a s te re c ycling , an d re du cing c a r b on fo otp r in t th ro ug h an in cre a se of n atur a l , b r ig h t lig h t , e f f i ci e n t lig h ting e quipm e n t an d w ate r co o ling a ir con di tion e r s .
7 O ur f ac to r y i s B lu e sig nÂŽ ce r tif i e d , w hi ch m e an s we m a nu f ac ture w i th lowe s t p ossib le e nv iron m e n t a l b u rd e n , re so urce - imp rov ing p ro du c tion a s we ll a s aug m e n te d s afe t y fo r wo r ke r s an d con sum e r s . O ur p ack a g ing i s ce r tif i e d by th e F o re s t Stew a rd ship Co un cil
( F SC ).
The
F o re s t
Stew a rd ship
Coun cil
se t s
s t a n d a rd s fo r fo re s t p ro du c t s , ind e p e n d e n tl y ce r tif ie s th at th e se s t an d a rd s h ave b e e n m e t , an d b e s tow s l ab e l s up on th e p ro du c t s th at qu a lif y. F o re s t Stew a rd ship Coun cil ce r tif i c ation g i ve s cu s tom e r s th e option to ch o ose fo re s t p ro du c t s like p ap e r an d wo o d th at h ave b e e n source d in an e nv ironm e nt a ll y- fr ie ndl y, so ci a ll y re sp on sib le an d e con om i c a ll y v i a b le m a nn e r. F SC w a s fo un d e d in 19 93 in re sp on se to con ce r n s ab ou t d e fo re s t ation .
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“We wanted to create gorgeous sleepwear for those who are not just ‘regular’, whilst also ensuring we’re creating something completely sustainable. We’re here for the future and the ‘irregular’.” — Founder, Farrah Megee
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Keep In Touch Sales Contact: s tudio@hemerah.com 020 7692 0755
Instagram: @hemerah_
Facebook: @hemerahlondon
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he m e r a h.c o m
Š
​H emerah Ltd is a company regis tered in England and Wales , Regis tered number : 11757395 Regis teredoffice: BerkeleySuite, 35 BerkeleySquare, May fair,London, W1J 5B F