B RA N D G U I D E L I N E
BRAND
2021
GUIDE
GordonPalmer Studio & Gallery is an Interior Design Studio & Gallery designing spaces and curating products that are highly considered, minimalistic aesthetic with a focus on texture, natural materials and artisanal details inspired by nature.
B RA N D G U I D E L I N E
2021
LOGO USAGE
P G. 3
COLOR USAGE
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TYPOGRAPHY
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PHOTOTGRAPHY
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ILLUSTRATION
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PA RT O N E
L O G O USAG E
Guidelines on how our logo should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
LOGO USAGE
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01
PA RT O N E
L O G O USAG E
V E RT I CA L
H O R I Z O N TA L
B RA N D L O G O
B RA N D L O G O
Our brand logo consist of a logomark + logotype + strapline that is customized truly for the brand. We have 2 variations of the brand logo – vertical and horizontal. The nature of the elements of the brand logo should not be modified, recreated or
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BRAND LOGO
transformed in any way. The logo shall never be streched and should be resized proportionately so that it is legible at all times.
PA RT O N E
L O G O USAG E
LOGOMARK
V E RT I CA L L O G OT Y P E
H O R I Z O N TA L L O G OT Y P E
The logomark is the identifying mark or symbol used to represent the brand. The logomark is ideal for social media avatars, stamps, wax seals and stickers. The logotype variations are ideal to be used when a more condensed design would suit
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LOGO ELEMENTS
the context best or when the logomark is already presented within a design the logotype variations can be added to further brand and enhance the design.
PA RT O N E
L O G O USAG E
For all variations of brand logo and logotype, the minimum
For logomark, the minimum clearspace
clearspace is determined by the height and width of the
is determined by the size of the circle
letter "O" from the logomark as illustrated above.
element as illustrated above
Clear space is the area surrounding the logo that must be kept free of any other
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LOGO CLEARSPACE
graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.
PA RT O N E
L O G O USAG E
M i n i mu m Wi dt h : 1cm
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M i n i mu m Wi dt h :
M i n i mu m Wi dt h :
2 . 5c m
4cm
MINIMUM SIZE
PA RT O N E
L O G O USAG E
Do not create new
Do not rotate or
Do not resize or modify any
Do not add any unofficial
compositions
reflect the logo
part of the logo
elements to the logo
Do not compress or stretch
Do not use gradient,
Do not change the color of
Do not add in special effects
the logo, always resize
always refer to the color
logo, always refer to the
such as drop shadows or 3D
proportionately
usage guideline
color usage guideline
effects
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INCORRECT LOGO USAGE
PA RT T WO
C O L O R USAG E
Guidelines on how our brand colors should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
COLOR USAGE
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02
PA RT T WO
C O L O R USAG E
B L AC K R 35 G 31 B 32 C 0 M 0 Y 0 K 100 # 231f20
CREAM
SA N D
BEIGE
STO N E
B R OW N I S H G R EY
R 249 G 241 B 232
R 236 G 223 B 212
R 220 G 205 B 193
R 199 G 187 B 179
R 186 G 175 B 167
C2 M4 Y7 K0
C 6 M 11 Y 14 K 0
C 13 M 17 Y 21 K 0
C 22 M 23 Y 26 K 0
C 28 M 28 Y 31 K 0
# f9f1e8
# ecdfd4
# dccdc1
# c7bbb3
# baafa7
WHITE R 255 G 255 B 255 C0 M0 Y0 K0 # ffffff
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BRAND COLORS
PA RT T WO
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C O L O R USAG E
LOGO COLOR USAGE
The logo is used in black againts white, cream, sand, beige, stone and brownish grey background colors. The logo is used in white againts black background color.
PA RT T WO
C O L O R USAG E
02 01
White, Cream, and Sand are the most commonly used background color
02
Black is mainly use for text colors
03
Beige, Stone, and Brownish Grey are used as secondary background colors.
01 03
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COLOR HIERARCHY
A general color hierarchy is seen as illustrated above.
PA RT T H R E E
T Y P O G RA P H Y
Guidelines on how our brand fonts should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
TYPOGRAPHY USAGE
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03
PA RT T H R E E
T Y P O G RA P H Y
BioRhyme ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()+
Aa
https://fonts.google.com/specimen/BioRhyme
Typography plays a large role in the brand identity. We use a slab serif typeface named
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PRIMARY TYPEFACE
BioRhyme to add character and personality to the brand. The slab serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.
PA RT T H R E E
T Y P O G RA P H Y
Raleway
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()+ https://fonts.google.com/specimen/Raleway
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TYPEFACE
Raleway is the secondary typeface, it is used for body copy and larger paragraph of text. Within brand materials, Raleway should appear smaller in scale in relation to BioRhyme.
PA RT T H R E E
T Y P O G RA P H Y
SU B H E A D I N G I N B I O R H Y M E L I G H T
BioRhyme ExtraLight for Headings BioRhyme ExtraLight can be used
Raleway Regular is commonly used for body copy. Karla SemiBold
for smaller exerts of text that
can be used to highlight or emphasize certain area of text of the
require further emphasis such as
body copy. BioRhyme Light is used for subheadings while
this paragraph. BioRhyme Regular
BioRhyme Regular is used for button text.
can be used to highlight certain area of text.
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HIERARCHY
BIORHYME REGULAR
Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.
PA RT F O U R
P H OTO G RA P H Y
Guidelines on how our imagery style should look like. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
PHOTOGRAPHY STYLE
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04
PA RT F O U R
P H OTO G RA P H Y
K EY WO R D S
Minimal
Artisanal
Natural
Detailed
Texture
Aesthetics
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PHOTOGRAPHY STYLE
PA RT F O U R
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P H OTO G RA P H Y
PA RT F O U R
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P H OTO G RA P H Y
PA RT F O U R
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P H OTO G RA P H Y
PA RT F O U R
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P H OTO G RA P H Y
PA RT F O U R
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P H OTO G RA P H Y
PA RT F I V E
B RA N D I L LUST RAT I O N
BRAND ILLUSTRATION
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05
PA RT F I V E
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L O G O USAG E
BRAND ILLUSTRATION
B RA N D G U I D E L I N E
BRAND
2021
GUIDE
GordonPalmer Studio & Gallery is an Interior Design Studio & Gallery designing spaces and curating products that are highly considered, minimalistic aesthetic with a focus on texture, natural materials and artisanal details inspired by nature.