Gordon Palmer Studio & Gallery Brand Identity & Guideline

B RA N D G U I D E L I N E

BRAND

2021

GUIDE

GordonPalmer Studio & Gallery is an Interior Design Studio & Gallery designing spaces and curating products that are highly considered, minimalistic aesthetic with a focus on texture, natural materials and artisanal details inspired by nature.

B RA N D G U I D E L I N E

2021

LOGO USAGE

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COLOR USAGE

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TYPOGRAPHY

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PHOTOTGRAPHY

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ILLUSTRATION

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PA RT O N E

L O G O USAG E

Guidelines on how our logo should be used.

It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

LOGO USAGE

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01

PA RT O N E

L O G O USAG E

V E RT I CA L

H O R I Z O N TA L

B RA N D L O G O

B RA N D L O G O

Our brand logo consist of a logomark + logotype + strapline that is customized truly for the brand. We have 2 variations of the brand logo – vertical and horizontal. The nature of the elements of the brand logo should not be modified, recreated or

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BRAND LOGO

transformed in any way. The logo shall never be streched and should be resized proportionately so that it is legible at all times.

PA RT O N E

L O G O USAG E

LOGOMARK

V E RT I CA L L O G OT Y P E

H O R I Z O N TA L L O G OT Y P E

The logomark is the identifying mark or symbol used to represent the brand. The logomark is ideal for social media avatars, stamps, wax seals and stickers. The logotype variations are ideal to be used when a more condensed design would suit

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LOGO ELEMENTS

the context best or when the logomark is already presented within a design the logotype variations can be added to further brand and enhance the design.

PA RT O N E

L O G O USAG E

For all variations of brand logo and logotype, the minimum

For logomark, the minimum clearspace

clearspace is determined by the height and width of the

is determined by the size of the circle

letter "O" from the logomark as illustrated above.

element as illustrated above

Clear space is the area surrounding the logo that must be kept free of any other

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LOGO CLEARSPACE

graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.

PA RT O N E

L O G O USAG E

M i n i mu m Wi dt h : 1cm

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M i n i mu m Wi dt h :

M i n i mu m Wi dt h :

2 . 5c m

4cm

MINIMUM SIZE

PA RT O N E

L O G O USAG E

Do not create new

Do not rotate or

Do not resize or modify any

Do not add any unofficial

compositions

reflect the logo

part of the logo

elements to the logo

Do not compress or stretch

Do not use gradient,

Do not change the color of

Do not add in special effects

the logo, always resize

always refer to the color

logo, always refer to the

such as drop shadows or 3D

proportionately

usage guideline

color usage guideline

effects

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INCORRECT LOGO USAGE

PA RT T WO

C O L O R USAG E

Guidelines on how our brand colors should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

COLOR USAGE

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02

PA RT T WO

C O L O R USAG E

B L AC K R 35 G 31 B 32 C 0 M 0 Y 0 K 100 # 231f20

CREAM

SA N D

BEIGE

STO N E

B R OW N I S H G R EY

R 249 G 241 B 232

R 236 G 223 B 212

R 220 G 205 B 193

R 199 G 187 B 179

R 186 G 175 B 167

C2 M4 Y7 K0

C 6 M 11 Y 14 K 0

C 13 M 17 Y 21 K 0

C 22 M 23 Y 26 K 0

C 28 M 28 Y 31 K 0

# f9f1e8

# ecdfd4

# dccdc1

# c7bbb3

# baafa7

WHITE R 255 G 255 B 255 C0 M0 Y0 K0 # ffffff

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BRAND COLORS

PA RT T WO

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C O L O R USAG E

LOGO COLOR USAGE

The logo is used in black againts white, cream, sand, beige, stone and brownish grey background colors. The logo is used in white againts black background color.

PA RT T WO

C O L O R USAG E

02 01

White, Cream, and Sand are the most commonly used background color

02

Black is mainly use for text colors

03

Beige, Stone, and Brownish Grey are used as secondary background colors.

01 03

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COLOR HIERARCHY

A general color hierarchy is seen as illustrated above.

PA RT T H R E E

T Y P O G RA P H Y

Guidelines on how our brand fonts should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

TYPOGRAPHY USAGE

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03

PA RT T H R E E

T Y P O G RA P H Y

BioRhyme ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()+

Aa

https://fonts.google.com/specimen/BioRhyme

Typography plays a large role in the brand identity. We use a slab serif typeface named

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PRIMARY TYPEFACE

BioRhyme to add character and personality to the brand. The slab serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.

PA RT T H R E E

T Y P O G RA P H Y

Raleway

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()+ https://fonts.google.com/specimen/Raleway

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TYPEFACE

Raleway is the secondary typeface, it is used for body copy and larger paragraph of text. Within brand materials, Raleway should appear smaller in scale in relation to BioRhyme.

PA RT T H R E E

T Y P O G RA P H Y

SU B H E A D I N G I N B I O R H Y M E L I G H T

BioRhyme ExtraLight for Headings BioRhyme ExtraLight can be used

Raleway Regular is commonly used for body copy. Karla SemiBold

for smaller exerts of text that

can be used to highlight or emphasize certain area of text of the

require further emphasis such as

body copy. BioRhyme Light is used for subheadings while

this paragraph. BioRhyme Regular

BioRhyme Regular is used for button text.

can be used to highlight certain area of text.

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HIERARCHY

BIORHYME REGULAR

Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.

PA RT F O U R

P H OTO G RA P H Y

Guidelines on how our imagery style should look like. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.

PHOTOGRAPHY STYLE

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04

PA RT F O U R

P H OTO G RA P H Y

K EY WO R D S

Minimal

Artisanal

Natural

Detailed

Texture

Aesthetics

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PHOTOGRAPHY STYLE

PA RT F O U R

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P H OTO G RA P H Y

PA RT F O U R

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P H OTO G RA P H Y

PA RT F O U R

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P H OTO G RA P H Y

PA RT F O U R

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P H OTO G RA P H Y

PA RT F O U R

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P H OTO G RA P H Y

PA RT F I V E

B RA N D I L LUST RAT I O N

BRAND ILLUSTRATION

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05

PA RT F I V E

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L O G O USAG E

BRAND ILLUSTRATION

B RA N D G U I D E L I N E

BRAND

2021

GUIDE

GordonPalmer Studio & Gallery is an Interior Design Studio & Gallery designing spaces and curating products that are highly considered, minimalistic aesthetic with a focus on texture, natural materials and artisanal details inspired by nature.