www.erabellahair.com
Brand Guideline
2021
Brand Guideline
Contents About the Brand
Page 3
Logo Usage
Page 6
Color Usage
Page 10
01 02 03
Typography
Page 14
Photography Style
Page 18
04 05
1.0 About the Brand
Brand Guideline
About Us Everything we create is to support women feel confident & beautiful. We pride ourselves as a brand that is inclusive, ethical, sustainable & truly cares about our customers Innovation is at the core of every product that we develop to ensure our customers only receive the best quality & value. Erabella is a luxury hair extensions & haircare brand dedicated to help women feel confident with beautiful healthy hair. We bring luxury hair products to women across the world at a more affordable price than most other brands
Erabella is the new era of beauty.
1.0 About the Brand
Brand Guideline
Our Product
Luxury hair Extensions
Luxury New Zealand Made Haircare
Clip in extensions
Growth+ Range A haircare range designed to help you grow
Tape in extensions
your hair faster, longer & healthier
Clip In ponytails
Shampoo, Conditioner, Growth+ Serum &
iiAccessories
Wheat Straw Scalp Brush One Shade Blonder Range A haircare range designed for blondes to remove brassy yellow tones. Shampoo, Conditioner, Oil & Mask
1.0 About the Brand
Brand Guideline
Target Audience
Hair Extensions
Haircare
Women: 23 - 38
Women: 23 - 54
Women who care about
Women who wants to improve
their appearance
their hair condition
Women who shop online
Women who shop online
Women who want long hair
Women who wants salon quality products at a more affordable price
www.erabellahair.com
2.0 Logo Usage
Guidelines on how our logo should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
2.0
2.0 Logo Usage
Brand Guideline
Brand Logo
Our brand logo is comprised of a logotype and Tagline. Our logotype is is based on a serif typeface that is designed to be simple & elegant.
Full Brand Logo
The letter “e” from the logotype acts as the identifying symbol (logomark) used to represent the brand. The logomark is ideal for social media avatars, stamps, wax seals, and stickers. The nature of the elements in the logo should not be modified, recreated or transformed in any way. The logo shall never be streched and should be resized proportionately so that they are legible at all times. The brand logo can be presented together or without the brand tagline.
Logomark
Logotype
2.0 Logo Usage
Brand Guideline
For full brand logo and logotype, the
Clearspace & Minimum Size
minimum clearspace is determined by 1x the the height of the logotype itself. For logotype, the minimum clearspace is determined by the height and width of the letter “V” from the logotype.
Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.
Minimum Width: 30mm
Minimum Width: 18mm
To ensure legibility and clarity, please do not scale the logo below the recommended size.
For logomark, the minimum clearspace is determined by 1x the height of the logomark itself.
Minimum Width: 5mm
2.0 Logo Usage
Brand Guideline
Incorrect Usage
Do not create compositions that are
Do not rotate or reflect
Do not resize or modify any
Do not add any unofficial
not provided in the guideline
the logo
part of the logo
elements in the logo
Do not compress or stretch
Do not use gradient, always
Do not change the color of
Do not add in special
the logo, always resize
refer to the color usage
logo, always refer to the
effects such as drop
proportionately
guideline
color usage guideline
shadows or 3D effects
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3.0 Color Usage
Guidelines on how our brand colors should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
3.0
3.0 Color Usage
Brand Guideline
Brand Colors
Creme
Pink
Blush
Rose
Rose Gold
HEX f3efed
HEX fef0f0
HEX f8d9d4
HEX e0b7b8
HEX a16b4f
CMYK 4 4 4 0
CMYK 0 6 2 0
CMYK 1 16 11 0
CMYK 11 30 19 0
CMYK 31 59 71 14
RGB 243 239 237
RGB 254 240 240
RGB 248 217 212
RGB 224 183 184
RGB 161 107 79
3.0 Color Usage
Brand Guideline
Logo Color Usage
On the right illustrates the recommended color usage for brand application. Logo in Rose Gold
Logo in Rose Gold
Logo in Rose Gold
Logo in Rose Gold
Logo in Rose Gold
Logo in White
Logo in B&W
Logo in B&W
Brand Guideline
3.0 Color Usage
Color Hierarchy 01
A general color hierarchy is seen as illustrated on the right.
01
White, Creme and Pink are the most commonly used background colors
02
Rose Gold is mainly used as text color.
03
Pink and Rose are used as secondary
02
background colors
03
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4.0 Typography
Guidelines on how our fonts should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
4.0
4.0 Typography
Primary Typeface
Typography plays a large role in our brand identity. Manrope is the chosen primary font for the brand. The sans serif typeface is used for Headers,
Brand Guideline
ABCDEFGHIJKLMNOPQ RSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
titles and smaller exerts of text that require further emphasis.
Manrope
ABCD https://fonts.google.com/specimen/Manrope
4.0 Typography
Secondary Typeface
Red Hat Display is the chosen secondary typeface. It is used for body copy and larger paragraph of text. Within brand materials, Red Hat Display
Brand Guideline
ABCDEFGHIJKLMNOP QRSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
should appear smaller in scale in relation to Manrope.
ABCD Red Hat Display
https://fonts.google.com/specimen/Red+Hat+Display
4.0 Typography
Typographic Hierarchy
Brand Guideline
Subheading In Red hat DIsplay Medium
Heading with Manrope Bold or Semibold Typographic hierarchy is a system for organizing type that establishes an order of
Manrope Seminbold can also be used for
importance. This allows for clarity,
smaller exerts of text that require further
consistency and a legible hierarchy for all communications.
emphasis such as this paragraph.
Red Hat Display Medium is commonly used for body copy. Red Hat Display Regular can also be used when a slightly thinner weight is needed. Red Hat Display Bold can be used to highlight or emphasize certain area of text of the body copy. Red Hat Display Medium or Bold is used for button text.
Buttons in Red Hat DIsplay Medium
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5.0 Photography Style
Guidelines on how our photography should look like. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
5.0
5.0 Photography
Brand Guideline
Photography Style Product
Minimal Elegant Luxurious Feminine Soft
5.0 Photography
Brand Guideline
5.0 Photography
Brand Guideline
5.0 Photography
Brand Guideline
Photography Style Model
Minimal Elegant Luxurious Feminine Soft
5.0 Photography
Brand Guideline
5.0 Photography
Brand Guideline
5.0 Photography
Brand Guideline
www.erabellahair.com
Brand Guideline
2021