Brand Guidelines
Version
Brand Guidelines
2021
Brand Guidelines
Contents
Contents
1.0
About
2.0
Logo
3.0
Color
4.0
Font
5.0
Imagery
Section
1.0
About
1.1 Voice & Tone
About
Brand Guidelines
Voice & Tone
A Glad & Frank dress is made with care and you in mind. Designed to ��atter, they celebrate the female form, hugging in all the right places whilst being ��attering and forgiving.
Fashion for the individualist woman. Comfort brings con��dence. Bespoke comfort meets bold vibrance. Bold, con��dent & fun. High quality, handmade, bespoke clothing. Diverse, Authentic & Original.
About
Section
2.0
Llogo
2.1 Brand Logo 2.2 Logo Elements 2.3 Clearspace 2.4 Minimum Size 2.5 Incorrect Usage
Logo
Brand Guidelines
Main Logo Horizontal Logotype
Our brand logo is based on a font named Accent Graphic Medium.
The nature of the elements in the logo should not be modified, recreated or transformed in any way. The logo shall never be streched and should be resized proportionately so that they are legible at all times.
Logo
Brand Guidelines
Secondary Logo Stacked Logotype
The stacked logotype can be used when a different composition would suit the design context better.
The nature of the elements in the logo should not be modified, recreated or transformed in any way. The logo shall never be streched and should be resized proportionately so that they are legible at all times.
Logo
Brand Guidelines
Logo
Logomark & Watermark
Logomark
The logomark is composed using the main initials of the brand, it acts as the identifying mark of the brand and is ideal for social media avatars, stamps, wax seals and stickers.
The watermark includes the logomark + brand name for better brand recognition purposes.
The nature of the elements in the logo should not be modified, recreated or transformed in any way. The logo shall never be streched and should be resized proportionately so that they are legible at all times.
Watermark
Logo
Brand Guidelines
Clearspace
For Stacked Logotype, the minimum clearspace
For Logomark, the minimum
For Watermark, the minimum
is determined by the height of the letter ‘&’ as
clearspace is determined by the height
clearspace is determined by the height
illustrated above.
of the letter ‘F’ as illustrated above.
of the letter ‘F’ as illustrated above.
Clear space is the area surrounding the logo
For Vertical Logotype,
that must be kept free of any other graphic
the minimum clearspace
elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.
is determined by the height of the letter ‘&’ as illustrated on the left.
Brand Guidelines
Logo
Minimum Size
Minimum Width: 22mm
To ensure legibility and clarity, please do not scale the logo below the recommended size.
Minimum Width: 18mm
Minimum Width: 10mm
Minimum Width: 13mm
Brand Guidelines
Logo
Incorrect Usage
On the right includes some example of incorrect logo usage. Please obey the brand guidelines for consistent brand communication.
Do not resize or modify
Do not create compositions that
Do not change the
any part of the logo
are not provided in the guideline
color of the logo
Do not compress or stretch
Do not add in special
Do not use gradient,
the logo, always resize
effects such as drop
always refer to the color
proportionately
shadows or 3D effects
usage guideline
Section
3.0
Color
3.1 Brand Colors 3.2 Logo Color Usage
Color
Brand Guidelines
Color
Brand Colors
Lilac
Purple
Peach
Orange
Mint
Green
CMYK
CMYK
CMYK
CMYK
CMYK
CMYK
25 43 0 0
46 81 14 2
0 28 37 0
3 64 88 0
16 0 24 0
73 63 68 42
RGB
RGB
RGB
RGB
RGB
RGB
199 161 210
155 73 135
252 200 164
232 116 44
225 236 207
63 87 69
HEX #c7a1d2
HEX #9b4987
HEX #fcc8a4
HEX #e8742c
HEX #e1eccf
HEX #3f5745
CMYK
White
0 0 0 0 RGB
CMYK
Black
91 79 62 97 RGB
Our brand consist of 8 colors – Purple, Dark
255 255 255
0 0 0
Purple, Peach, Orange, Mint & Green.
HEX #ffffff
HEX #000000
Brand Guidelines
Logo Color Usage
Our logo is mainly used in Black against White, Lilac, Purple, Peach, Orange and Mint Background. When Green background is used, the logo is used in White.
B&W versions can be used when color options are not applicable.
The logo can be used in White or Black against imagery backgrounds.
Color
Brand Guidelines
Logo Color Usage
Our logo is mainly used in Black against White, Purple, Peach, Orange and Mint Background. When Dark Purple or Green background is uased, the logo is used in White.
B&W versions can be used when color options are not applicable.
The logo can be used in White or Black against imagery backgrounds.
Color
Section
4.0
Font
4.1 Primary Font 4.2 Secondary Font 4.3 Typographic Hierarchy
Font
Brand Guidelines
Primary Font
Font
Stix Two Text
fonts.google.com/specimen/STIX+Two+Text
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()
Typography plays a large role in our brand identity. STIX Two Text is the chosen primary font for the brand.
Aa
Bb
Medium
Italic
The sans serif typeface is used for Headers, titles and smaller exerts of text that require
Tracking:
0-30
Tracking:
0-30
further emphasis.
Leading:
20 - 35
Leading:
20 - 35
Brand Guidelines
Secondary Font
Font
Atkinson Hyperlegible
fonts.google.com/specimen/Atkinson+Hyperlegible
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()
Atkinson Hyperlegible is the chosen secondary typeface. It is used for body copy and larger paragraph of text.
Aa
Bb
Regular
Italic
Within brand materials, Atkinson Hyperlegible should appear smaller in scale
Tracking:
0-30
Tracking:
0-30
in relation to STIX Two Text.
Leading:
10 - 30
Leading:
10 - 30
Brand Guidelines
Typographic Hierarchy
Headings in STIX Two Text Medium STIX Two Text Medium can be used for smaller exerts of text that require further emphasis such as this paragraph. STIX Two Text Italic is used for pull quotes or to highlight certain part of the text.
Buttons in STIX Two Text Medium
Subheading in Atkinson Hyperlegible Regular
Typographic hierarchy is a system for organizing type that establishes an order of
Atkinson Hyperlegible Regular is used for body
importance. This allows for clarity,
copy. Atkinson Italic Bold can be used to highlight
consistency and a legible hierarchy for all
or emphasize certain area of text. STIX Two Text
communications.
Medium is used for button text.
Section
5.0
Imagery
About
Brand Guidelines
Imagery Keywords
Floral, Bold, Feminine, Dreamy, Romantic, Luxurious, Delivious, Wine, Stylish & High-end.
Our imagery leans towards a clean & feminine pure look with a touch of decadent feel that’s delicious vibrant happy and desirous. The visuals should reflect luxurious, flamboyant classic body emphasising but in a classy cheeky feminine way.
Imagery
Brand Guidelines
Imagery
Brand Guidelines
Imagery
Brand Guidelines
Imagery
Brand Guidelines
Imagery
Brand Guidelines
Version
2021