Sands & Amber Brand Identity & Guideline

BRAND GUIDELINE

Sands & Amber is a modern jewelry brand that creates unique yet timeless jewelry pieces for the sophisticated fashion lover.

S A N D S

&

A M B E R

Š 2020. Sands & Amber Brand Guideline

S A N D S

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A M B E R

Sands & Amber creates jewelry for women aged 18-27. The brand was born out of inspiration from travel and culture around the world and translates that into distinguished pieces that allow customers to escape through those stories.

18

YEARS OLD

27

A M B E R & S A N D S

Sands & Amber products are made for women who are tired of the same old jewelry designs and fashion trends. Our customers crave new designs, unique stories, and fashionable accessories that make them stand out from the crowd. They don’t believe in a status quo and like to challenge the trends.

A M B E R &

materials while still being

S A N D S

Our pieces are unique yet timeless and made with the highest quality aordable compared to high-end brands.

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L O G O

U S A G E

Guidelines on how our logo should be used

Š 2020. Sands & Amber Brand Guideline

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Brand logo Our brand logo is comprised of a logomark and logotype. The elements are customized for the brand; therefore have been specially constructed, please do not modify, recreate or transform the logo.

The logomark and logotype can be presented together or seperately as individual logos.

Š 2020. Sands & Amber Brand Guideline

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U S A G E

Logo Variation & Minimum Size

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U S A G E

To ensure legibility and clarity, please do not scale the logo below the recommended size.

Full Logo

Logomark

Horizontal Logotype

Vertical Logotype

Minimum Size:

Minimum Size:

Minimum Size:

Minimum Size:

1.8cm width

1cm width

2.5cm width

1.5cm width

Š 2020. Sands & Amber Brand Guideline

Clearspace

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U S A G E

It is important to keep our logo clear of any other graphic elements. To regulate this, clearspace has been established around the logo. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo. This can be easily identified by the height and width of “&” from the logomark.

When the logotype is presented individually, the clear space can be determined the height & width of the letter “&” from the logotype.

© 2020. Sands & Amber Brand Guideline

Clearspace is identified by the height and width of “&” from the logomark

Incorrect Usage

BrandUGuideline S A G E

L O G O

01

Do not rotate the logo

02

Do not compress or stretch the logo

03

Do not place elements within the logo clearspace

04

Do not rearrange parts or create compositions that are not provided in the guideline

05

Do not resize any part of the logo

06

Do not add unofficial elements in the logo

07

Do not use off-brand colors. Always refer to the color usage section

08

Do not add in special effects such as drop shadows or 3D effects

09

Š 2020. Sands & Amber Brand Guideline

Do not use gradient

Color Usage The logo can be used in white or blalck against color or an imagery background.

Š 2020. Sands & Amber Brand Guideline

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U S A G E

P A R T

B R A N D

C O L O R S

Our main brand colors are black & white and sunset.

Š 2020. Sands & Amber Brand Guideline

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Brand Colors

C O L O R

W H I T E

B L A C K

90%

80%

70%

60%

50%

40%

S U N S E T

30%

20%

10%

90%

80%

70%

60%

R 255 G 255 B 255

R0G0 B0

R 234 G 78 B 36

C0 M0 Y0 K0

C 75 M 68 Y 67 K 90

C 2 M 85 Y 100 K 0

# FFFFFF

# 000000

# EA4E24

© 2020. Sands & Amber Brand Guideline

U S A G E

50%

40%

30%

20%

10%

P A R T

T Y P O G R A P H Y

We use a combination of 2 typefaces for our brand. The typefaces have been designed to work together to convey our brand identity, while also allowing for appropriate type hierarchy through the organisation of information.

Š 2020. Sands & Amber Brand Guideline

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Brand Fonts

Header & Subheader Font Georgia Regular

T Y P O G R A P H Y

Sands & Amber Georgia regular is used as both the header and subheader font. Header is used for titles, and product names. Subheaders help organise information and give importance to certain areas of text.

Sands & Amber Bodycopy Font Open Sans Family

Our body text font is minimal, modern, and uncomplicated. Different usage of font weights can also be applied to highlight information.

U S A G E

Brand Font Hierarchy

T Y P O G R A P H Y

Lorem ipsum dolor sit amet consectetuer elit

U S A G E

Header

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh

Sub Header

euismod tincidunt ut.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis. www.sandsandamber.com

Body Text

P A R T

P H O T O G R A P H Y

S T Y L E

Our photography style is youthful, stylish, unique and care-free.

© 2020. Sands & Amber Brand Guideline

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P H O T O G R A P H Y

Š 2020. Sands & Amber Brand Guideline

S T Y L E

S A N D S

&

A M B E R

P H O T O G R A P H Y

Š 2020. Sands & Amber Brand Guideline

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P H O T O G R A P H Y

Š 2020. Sands & Amber Brand Guideline

S T Y L E

P H O T O G R A P H Y

Š 2020. Sands & Amber Brand Guideline

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P A R T

P R O D U C T P H O T O G R A P H Y S T Y L E Our photography style are casual and close to lifestyle.

Š 2020. Sands & Amber Brand Guideline

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P R O D U C T

Š 2020. Sands & Amber Brand Guideline

P H O T O G R A P H Y

S T Y L E

P R O D U C T

Š 2020. Sands & Amber Brand Guideline

P H O T O G R A P H Y

S T Y L E

P A R T

B U S I N E S S

Š 2020. Sands & Amber Brand Guideline

C A R D

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Business Card

B U S I N E S S

S A N D S

Yuri Lee

&

hi@sandsandamber.com www.sandsandamber.com

Š 2020. Sands & Amber Brand Guideline

A M B E R

0123456789

C A R D

THANK YOU

S A N D S

&

A M B E R

© 2020. Sands & Amber Brand Guideline